\u4f5c\u8005\u4ecb\u7ecd\uff1a\u67d0\u7f8e\u5986\u54c1\u724c\u524d\u62fc\u591a\u591a\u5e97\u957f\uff0c\u66fe\u5728\u4e0d\u5230\u534a\u5e74\u65f6\u95f4\u91cc\u628a\u5e97\u94fa\u9500\u552e\u989d\u4ece300\u4e07\u505a\u52301400\u4e07\u6708\u9500\uff1b<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/05\/image-125.jpg\")
<\/figure><\/div>\n\n\n\n1
\u62fc\u591a\u591a\u7684\u63a8\u8350\u5236\u6d41\u91cf\u7279\u5f81<\/h2>\n\n\n\n- \u5982\u4f55\u7406\u89e3Costco + Disneyland<\/li><\/ol>\n\n\n\n
\u8fd9\u662f\u9ec4\u94ee\u5728\u62db\u80a1\u4e66\u4e2d\u53cd\u590d\u63d0\u5230\u7684\u8868\u8ff0\uff0c\u6211\u4ee5\u524d\u505a\u6295\u8d44\u4eba\u7684\u65f6\u5019\u5bf9Costco\u7684\u6781\u81f4\u6027\u4ef7\u6bd4\u90e8\u5206\u8fd8\u80fd\u7406\u89e3\uff0c\u4f46\u5bf9Disneyland\u90e8\u5206\u4e00\u5934\u96fe\u6c34\u3002\u505a\u8fc7\u4e00\u5e74\u4e1a\u52a1\u4e4b\u540e\uff0c\u80fd\u66f4\u6df1\u7406\u89e3\u7684\u662f\uff1a<\/p>\n\n\n\n
\uff081\uff09 Costco\u662f\u771f\u7684\u5f80Costco\u7684\u6781\u81f4\u9009\u54c1\u6a21\u5f0f\u53bb\u8ffd\uff0cCostco\u662f\u8ffd\u6c42\u5c11SKU\u3001\u5b9a\u5236\u8d85\u5927\u5305\u88c5\u3001\u6781\u81f4\u6027\u4ef7\u6bd4\u7684\uff0c\u8fd9\u4e2a\u4e0e\u76ee\u524d\u62fc\u591a\u591a\u662f\u552f\u4e00\u4e00\u5bb6\u5728\u4ea7\u4e1a\u5e26\u5546\u5bb6\uff08\u5373\u767d\u724c\u4f9b\u5e94\u94fe\uff09\u5f00\u53d1\u4e0a\u505a\u5230\u6709\u6df1\u5ea6\u7684\u4e3b\u6d41\u7535\u5546\u5e73\u53f0\u662f\u9ad8\u5ea6\u4e00\u81f4\u7684\u3002<\/p>\n\n\n\n
\u62fc\u591a\u591a\u4e0a\u4e0d\u4ec5\u8bde\u751f\u4e86\u4f17\u591a\u767d\u724c\u7684\u5168\u7f51\u9738\u4e3b\u7ea7\u522bSKU\uff08\u6bd4\u5982\u7eb8\u5dfe\u3001\u90e8\u5206\u519c\u4ea7\u54c1\uff09\uff0c\u66f4\u662f\u5728\u5e73\u53f0\u6276\u6301\u4e0b\u6301\u7eed\u63a8\u8fdb\u62fc\u54c1\u724c\u3002<\/p>\n\n\n\n
\u867d\u7136\u62fc\u591a\u591a\u54c1\u724c\u76ee\u524d\u771f\u6b63\u6253\u54cd\u7684\u4e0d\u591a\uff0c\u4f46\u51fa\u91cf\u7684\u6211\u8ba4\u4e3a\u4e0d\u5728\u5c11\u6570\uff0c\u5982\u679c\u4e0d\u5f3a\u8c03”\u54c1\u724c\u611f”\u7684\u8bdd\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u62fc\u591a\u591a\u5728\u62db\u5546\u4e0a\uff0c\u4f1a\u6301\u7eed\u63a8\u7206\u6b3e\u6781\u81f4\u6027\u4ef7\u6bd4SKU\uff0c\u9762\u5bf9\u54c1\u724c\u4e5f\u662f\u4e00\u6837\uff0c\u62ff\u51fa\u4e0e\u5929\u732b\u5dee\u5f02\u5316\u7684\u9ad8\u6027\u4ef7\u6bd4\u6b3e\uff0c\u6362\u62fc\u591a\u591a\u7684\u5404\u7c7b\u8d44\u6e90\u4f4d\u3002<\/p>\n\n\n\n
\uff082\uff09 Disneyland\u4e5f\u662f\u540d\u526f\u5176\u5b9e\uff0c\u662f\u8d27\u67b6\u7535\u5546\u91cc\u9762\u628a\u6e38\u620f\u5316\u3001\u5a31\u4e50\u5316\u505a\u5f97\u6700\u597d\u7684\u516c\u53f8\u4e86\uff0c\u5f53\u7136\u76ee\u524d\u662f\u6bd4\u4e0d\u8fc7\u6296\u5feb\u8fd9\u79cd\u505aDisneyland\u8d77\u5bb6\u7684\u5185\u5bb9\u7535\u5546\u516c\u53f8\u3002<\/p>\n\n\n\n
\u5a31\u4e50\u7684\u4f5c\u7528\u5c31\u662f\u4f4e\u6210\u672c\u62c9\u6d3b\u8dc3\uff0c\u591a\u591a\u679c\u56ed\u81f3\u4eca\u4ecd\u662f\u9996\u9875\u6700\u5927\u6d41\u91cf\u5165\u53e3\u4e4b\u4e00\uff0c\u5c0f\u4e8c\u7ecf\u5e38\u4f1a\u5356\u679c\u56ed\u7684\u8d44\u6e90\u4f4dNPC\uff0c\u4e14\u76ee\u524d\u7ade\u4ef7\u5938\u5f20\u5230\u5927\u4fc3\u524d\u540e\u5355\u65e520w\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n
\u95ee\u9898\u5728\u4e8e\uff0c\u5077\u83dc\u7c7b\u6e38\u620f\u7684\u4eba\u7fa4\u6d88\u8d39\u80fd\u529b\u4e0d\u8db3\uff0c\u6d41\u91cf\u7684\u6cdb\u7684\u7a0b\u5ea6\u53ef\u4ee5\u7c7b\u6bd4\u6ca1\u6709\u9009\u62e9\u4efb\u4f55\u9009\u9879\u7684dou+\u3002<\/p>\n\n\n\n
\u56e0\u6b64\u5bf9\u7f8e\u5986\u8fd9\u79cd\u5728\u62fc\u591a\u591a\u4e0a\u5012\u6570\u7b2c\u4e8c\u5c0f\u89c4\u6a21\u7684\u7c7b\u76ee\u800c\u8a00\uff0c\u7cbe\u51c6\u5ea6\u975e\u5e38\u5dee\uff0c\u81f3\u5c11\u6211\u4e70\u7684\u51e0\u6b21\u91cc\u9762ROI\u6ca1\u8d85\u8fc70.3\u7684\uff0c\u542c\u95fb\u5fa1\u6ce5\u574a\u7b49\u54c1\u724c\u66fe\u7ecf\u62ff9\u57579\u9762\u819c\u62ff\u4e0b3\u7684\u679c\u56edNPC\u7684ROI\uff0c\u53ea\u80fd\u8bf4\u5bf9\u4e8e\u6781\u5ea6\u6cdb\u7684\u4eba\u7fa4\u9009\u54c1\u8981\u9009\u8db3\u591f\u666e\u9002\u6027\u7684\u6b3e\u548c\u8db3\u591f\u5938\u5f20\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n
- \u62fc\u591a\u591a\u641c\u7d22\/\u63a8\u8350\u6d41\u91cf\u5360\u6bd4<\/li><\/ol>\n\n\n\n
\u62fc\u591a\u591a\u4ee5\u6dd8\u7cfb\u5c01\u6740\u4e3a\u501f\u53e3\uff08\u6709\u771f\u5b9e\u7684\u6210\u5206\uff0c\u4e5f\u6709\u501f\u5761\u4e0b\u9a74\uff09\uff0c\u5728\u6570\u636e\u900f\u660e\u5ea6\u4e0a\u505a\u5230\u6781\u4f4e\u7684\u60c5\u51b5\uff0c\u7ecf\u5e38\u6709\u5404\u79cd\u6dd8\u7cfb\u7ed9\u7684\u6570\u636e\u7ef4\u5ea6\uff08\u54ea\u6015\u662f\u7ed9\u4e2a\u6307\u6570\u5316\u7684\uff09\u770b\u4e0d\u4e86\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u5927\u76d8\u7684\u6d41\u91cf\u5360\u6bd4\uff0c\u5404\u79cd\u4e0d\u540c\u80cc\u666f\u7684\u5c0f\u4e8c\u4e5f\u83ab\u8877\u4e00\u662f\u3002<\/p>\n\n\n\n
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\u6211\u8ba4\u4e3a\u505a\u62fc\u591a\u591a\u8fd0\u8425\u7684\u4e24\u4e2a\u57fa\u7840\u8ba4\u77e5\uff1a<\/p>\n\n\n\n
- \u4e00\u662f\u601d\u8003\u62fc\u591a\u591a\u57fa\u4e8e\u4ec0\u4e48\u903b\u8f91\u53bb\u505a\u63a8\u8350\uff1b<\/li>
- \u4e8c\u662f\u601d\u8003\u62fc\u591a\u591a\u57fa\u4e8e\u4ec0\u4e48\u4e3e\u52a8\u53bb\u505a\u548c\u6dd8\u7cfb\u7684\u5dee\u5f02\u5316\u3002<\/li><\/ul>\n\n\n\n
\u521a\u597d\u76ee\u524d\u6211\u5728\u505a\u6296\u97f3\u7535\u5546\uff0c\u53d1\u73b0\u6296\u97f3\u7684\u6838\u5fc3\u8fd0\u8425\u903b\u8f91\u4e5f\u662f\u7c7b\u4f3c\u7684\u8fd9\u4e24\u4e2a\u70b9\uff0c\u53ea\u4e0d\u8fc7\u6296\u97f3\u8d70\u51fa\u4e86\u548c\u62fc\u591a\u591a\u5b8c\u5168\u4e0d\u540c\u7684\u63a8\u8350\u903b\u8f91\u3001\u4e0e\u6dd8\u7cfb\u5f62\u6210\u5dee\u5f02\u5316\u7684\u9053\u8def\u3002<\/p>\n\n\n\n
- \u5f3a\u5355\u54c1\u5f31\u5e97\u94fa\u903b\u8f91\uff0c\u4ece\u5e73\u53f0\u7684\u6d41\u91cf\u5206\u53d1\u6548\u7387+\u89c4\u6a21\u7ecf\u6d4e<\/li><\/ol>\n\n\n\n
\u6700\u6709\u6548\u7387\u7684\u63a8\u8350\u5f53\u7136\u662f\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u628a\u67d0\u4e00\u4e2a\u975e\u5e38\u666e\u9002\u6027\u7684\u5355\u54c1\u63a8\u6210\u5168\u5e73\u53f0\u7206\u6b3e\uff0c\u800c\u4e0d\u662f\u771f\u6b63\u505a\u5230\u6240\u8c13”\u5343\u4eba\u5343\u9762”\u3002<\/p>\n\n\n\n
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- \u63a8\u8350\u5236\u4e0eDSR\u7684\u91cd\u8981\u6027<\/li><\/ol>\n\n\n\n
\u63a8\u8350\u5236\u4e0b\uff0c\u5e73\u53f0\u9700\u8981\u7ed9\u63a8\u8350\u5230\u7528\u6237\u773c\u524d\u7684\u5546\u54c1\u505a\u4fe1\u7528\u80cc\u4e66\uff0c\u6709\u4e86\u66f4\u597d\u7684\u7528\u6237\u8f6c\u5316\uff0c\u624d\u80fd\u8ba9\u63a8\u8350\u7cfb\u7edf\u7684\u6548\u7387\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u66f4\u9ad8\u3002<\/p>\n\n\n\n
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DSR\u662f\u5341\u591a\u4e2a\u552e\u540e\u6307\u6807\u7684\u52a0\u6743\u603b\u548c\uff0c\u5305\u62ec\u54c1\u8d28\u9000\u8d27\u7387\u3001\u9000\u8d27\u7ea0\u7eb7\u7387\u7b49\u3002<\/p>\n\n\n\n
\u6709\u5355\u54c1DSR\u548c\u5e97\u94faDSR\uff08\u540e\u8005\u662f\u524d\u8005\u7684\u52a0\u6743\uff09\uff0c\u5355\u54c1DSR\u4e00\u65e6\u4e0b\u6ed1\uff0c\u8be5\u94fe\u63a5\u7684\u81ea\u7136\u6d41\u91cf\uff08\u8ba1\u7b97\u65b9\u6cd5\u89c1\u540e\u6587\uff09\u5c31\u4f1a\u663e\u8457\u5f80\u4e0b\u6389\u3002<\/p>\n\n\n\n
\u7531\u4e8eDSR\u7684\u6784\u6210\u6307\u6807\u53c8\u6bd4\u8f83\u591a\uff0c\u9010\u4e00\u5206\u6790\u5de5\u4f5c\u91cf\u4e0d\u4f4e\uff0c\u4e14DSR\u90e8\u5206\u6307\u6807\u53c8\u6781\u5ea6\u4e25\u82db\uff08\u9000\u8d27\u7ea0\u7eb7\u53ea\u8981\u5403\u4e00\u4e2a\uff0c\u8be5\u5355\u54c1\u76f4\u63a5\u964d\u67437\u5929\uff09\uff0c\u56e0\u6b64\u552e\u540e\u63d0\u5347DSR\u662f\u62fc\u591a\u591a\u6781\u4e3a\u91cd\u8981\u7684\u73af\u8282\u3002<\/p>\n\n\n\n
\u4e0a\u6587\u8bf4\u4e86\uff0c\u62fc\u591a\u591a\u8981\u548c\u6dd8\u7cfb\u505a\u5dee\u5f02\u5316\u3002\u56e0\u6b64\u62fc\u591a\u591a\u4f1a\u6781\u5ea6\u504f\u8892\u7528\u6237\uff0c\u7528\u6237\u53ea\u8981\u6295\u8bc9\uff0c\u57fa\u672c\u6ca1\u6709\u5546\u5bb6\u8d62\u7684\u53ef\u80fd\uff0c\u7533\u8bc9\u4e5f\u57fa\u672c\u6ca1\u7528\u3002<\/p>\n\n\n\n
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\u56e0\u6b64\u63d0\u5347DSR\u7684\u65b9\u5f0f\u4e5f\u975e\u5e38\u7b80\u5355\u7c97\u66b4\uff0c\u585e\u5305\u88f9\u5361\uff0c\u7ed9\u9ad8\u4e8e2\u5143\u7684\u7ea2\u5305\uff0c\u7535\u8bdd\u8fc7\u53bb\u8981\u597d\u8bc4\u3002\u4e00\u5b9a\u8981\u7ed9\u94b1\u3002<\/p>\n\n\n\n
2
\u534e\u5357\u5730\u533a\u7684\u8ba2\u5355\u6570\u91cf\u6574\u4f53\u6bd4\u53bb\u5e74\u589e\u957f10%<\/h2>\n\n\n\n- \u62fc\u591a\u591a\u5f69\u5986\u89c4\u6a21vs\u5929\u732b\u4eac\u4e1c<\/li><\/ol>\n\n\n\n
2020\u5e74\u5f69\u5986\u5927\u76d8\u63a8\u7b97\uff1a\u5929\u732b400\u4ebf\uff0c\u4eac\u4e1c60\u4ebf\uff0c\u62fc\u591a\u591a\u53ea\u670920\u4ebf\uff0c\u4e14\u91cc\u9762\u9884\u8ba1\u4e00\u534a\u5de6\u53f3\u662f\u767d\u724c\uff0c\u54c1\u724c\u76d8\u768410\u4ebf\u91cc\u9762\u8fd8\u6709\u8fd1\u4e00\u534a\u662f\u767e\u4ebf\u8865\u8d34\u7684\u56fd\u9645\u5927\u724c\u8d21\u732e\u7684\uff0c\u56e0\u6b64\u54c1\u724c\u771f\u6b63\u80fd\u4e89\u53d6\u5230\u7684\u89c4\u6a21\u5176\u5b9e\u662f\u76f8\u5f53\u5c0f\u7684\u3002<\/p>\n\n\n\n
\u7b80\u5355\u5bf9\u6bd4\u6765\u8bf4\uff0c\u53bb\u5e748\u6708\uff0c\u67d0\u7f8e\u5986\u54c1\u724c\u5929\u732b\u9500\u552e1.5\u4ebf\uff0c\u4eac\u4e1c\u552f\u54c1\u54043000\u4e07\uff0c\u62fc\u591a\u591a\u53ea\u67091000\u4e07\u3002\u5c0f\u5c31\u662f\u5c0f\uff0c\u589e\u957f\u5feb\u4e5f\u662f\u5c0f\uff0c\u5bf9\u62fc\u591a\u591a\u5e97\u94fa\u89c4\u6a21\u8981\u6709\u5408\u7406\u7684\u9884\u671f\u3002<\/p>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u4ef7\u683c\u5e26<\/li><\/ol>\n\n\n\n
\u767d\u724c\u4ef7\u683c\u5e26\u4e3a\u4e3b\uff0c\u96c6\u4e2d\u572812-19\u5143\u7684\u4ef6\u5355\u4ef7\u3002<\/p>\n\n\n\n
\u56fd\u8d27\u7684\u54c1\u724c\u4ef7\u683c\u5e26\u89d2\u5ea6\uff0c\u6211\u4eec\u7684\u7ecf\u9a8c\u662f\uff0c32\u5143\u662f\u4e00\u4e2a\u660e\u663e\u7684\u9500\u552e\u8f6c\u6298\u70b9\uff0c\u8d85\u8fc732\u5143\u7684\u54c1\uff0c\u5373\u4f7f\u62ff\u5230\u767e\u4ebf\u8865\u8d34\u7684\u6d41\u91cf\u8d44\u6e90\u4f4d\uff0c\u4e5f\u5927\u90e8\u5206\u96be\u4ee5\u51fa\u91cf\uff0c\u9664\u975e\u662f\u66fe\u7ecf\u7684\/\u5f53\u4e0b\u7684\u5168\u7f51\u7206\u6b3e\u3002<\/p>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u4e09\u7ea7\u7c7b\u76ee\u7279\u70b9<\/li><\/ol>\n\n\n\n
\u6211\u6709\u4e00\u4e2a\u903b\u8f91\u662f\uff0c\u7531\u4e8e\u4e0b\u6c89\u5730\u533a\u7ebf\u4e0b\u7ecf\u9500\u5546\u4f1a\u6162\u4e8e\u7ebf\u4e0a6\u4e2a\u6708\u5de6\u53f3\u3002<\/p>\n\n\n\n
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- \u62fc\u591a\u591a\u5f69\u5986\u62db\u5546\u7b56\u7565<\/li><\/ol>\n\n\n\n
\u62fc\u591a\u591a\u7f8e\u5986\u7c7b\u76ee\u67091\u4e2a\u54c1\u724c\u7ec4\uff08\u76f4\u63a5\u5bf9\u54c1\u724c\u65b9\uff09\u30012\u4e2a\u4ea7\u4e1a\u5e26\u7ec4\uff08\u767d\u724c\uff09\u30012\u4e2a\u9cb6\u9c7c\u7ec4\uff08\u5bf9\u6388\u6743\u7ecf\u9500\u5546\uff0c\u76ee\u7684\u662f\u901a\u8fc7\u4e71\u4ef7\u903c\u8feb\u54c1\u724c\u7ed9\u51fa\u66f4\u4fbf\u5b9c\u7684\u8d27\uff0c\u5426\u5219\u65e0\u6cd5\u6302\u767e\u4ebf\u8865\u8d34\uff09\u3002<\/p>\n\n\n\n
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- \u62fc\u591a\u591a\u540e\u53f0\u6570\u636e\u7684\u4f4e\u900f\u660e\u5ea6\u53ca\u5e94\u5bf9<\/li><\/ol>\n\n\n\n
\u62fc\u591a\u591a\u5c0f\u4e8c\u4f1a\u62ff\u6dd8\u7cfb\u7ade\u4e89\u5f53\u4e00\u5207\u8bdd\u9898\u7684\u6321\u7bad\u724c\uff0c\u5c24\u5176\u662f\u6570\u636e\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n
\u62fc\u591a\u591a\u7684\u540e\u53f0\u662f\u96f6\u6563\u7684\u3001\u4e0d\u4e92\u901a\u7684\uff0c\u4f8b\u5982\u5355\u4e2a\u5546\u54c1\u94fe\u63a5\uff0c\u6211\u53ea\u80fd\u5206\u522b\u4ece\u4e0d\u540c\u7684\u540e\u53f0\u5165\u53e3\u770b\u5230\u5b83\u7684\u65e5\u9500\u91cf\u3001\u63a8\u5e7f\u9500\u552e\u989d\u3001CPS\u9500\u552e\u989d\u3001\u76f4\u64ad\u9500\u91cf\uff0c\u4f46\u6ca1\u6709\u4e00\u4e2a\u4ece\u8fd9\u4e2a\u5546\u54c1\u7684\u89c6\u89d2\u51fa\u53d1\u7684\uff0c\u5168\u94fe\u63a5\u3001\u5168\u6d41\u91cf\u53e3\u7684\u6784\u6210\u5206\u6790\u3002<\/p>\n\n\n\n
\u800c\u8fd9\u5176\u4e2d\u6700\u91cd\u8981\u7684\u5c31\u662f\u81ea\u7136\u6d41\u91cf\u5e26\u6765\u7684\u9500\u91cf=\u8be5\u94fe\u63a5\u603b\u65e5\u9500\u91cf-\u63a8\u5e7f\u9500\u91cf-CPS\u9500\u91cf-\u76f4\u64ad\u9500\u91cf-\u5176\u4ed6\u53ef\u91cf\u5316\u7684\u9500\u91cf\uff0c\u81ea\u7136\u9500\u91cf\u53c8\u4e0e\u5355\u54c1DSR\u5f3a\u76f8\u5173\uff0c\u662f\u4e00\u5207\u4ed8\u8d39\u8fd0\u8425\u7684\u6700\u7ec8\u76ee\u7684\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u81ea\u5df1\u642d\u5efaexcel\u51fd\u6570\u8868\u683c\uff0c\u6bcf\u5929\u5c06\u540e\u53f0\u6570\u636e\u7528\u6700\u539f\u59cb\u7684\u590d\u5236\u7c98\u8d34\u65b9\u5f0f\u6536\u96c6\u4e0b\u6765\uff08\u62fc\u591a\u591a\u540e\u53f0\u53cd\u722c\u80fd\u529b\u5f88\u5f3a\uff09\uff0c\u7136\u540e\u8d34\u6570\u540e\u8ba9\u6570\u636e\u81ea\u52a8\u8ba1\u7b97\uff0c\u5206\u6790\u51fa\u6bcf\u4e2a\u54c1\u7684\u5168\u94fe\u63a5\u3001\u5168\u6d41\u91cf\u53e3\u7684\u6784\u6210\u5206\u6790\uff0c\u4e3a\u6211\u4eec\u7684\u8fd0\u8425\u7b56\u7565\u63d0\u4f9b\u9760\u8c31\u7684\u5224\u65ad\u4f9d\u636e\u3002<\/p>\n\n\n\n
\u4e3e\u4e00\u4e2a\u53cd\u4f8b\uff1a\u6700\u8fd1\u67d0\u5546\u54c1\u9500\u91cf\u957f\u5f97\u5f88\u5feb\uff0c\u4f46\u63a8\u5e7f\u8d39\u7528\u4e5f\u957f\u5f97\u5f88\u5feb\uff0c\u4e0d\u77e5\u9053\u5230\u5e95\u9a71\u52a8\u8be5\u5546\u54c1\u589e\u957f\u7684\u56e0\u7d20\u662f\u54ea\u4e2a\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u4ee5\u4e0a\u7684excel\u534a\u81ea\u52a8\u5316\u5206\u6790\uff0c\u53ef\u80fd\u53d1\u73b0\u539f\u6765\u6700\u8fd1\u8be5\u54c1\u81ea\u7136\u9500\u91cf\u53cd\u800c\u6389\u5f97\u660e\u663e\uff0c\u518d\u4e00\u68c0\u67e5\u53d1\u73b0DSR\u5728\u6389\uff0c\u518d\u770b\u5dee\u8bc4\u53d1\u73b0\u662f\u8be5\u54c1\u7684\u590f\u5b63\u8fd0\u8f93\u8fc7\u7a0b\u4e2d\u8fc7\u70ed\u51fa\u73b0\u8d28\u91cf\u95ee\u9898\uff0c\u56e0\u6b64\u5feb\u901f\u53cd\u9988\u7ed9\u7269\u6d41\u5904\u7406\uff0c\u907f\u514d\u4e86\u81ea\u7136\u9500\u91cf\u4e0b\u6ed1\u901f\u5ea6\u8d85\u8fc7\u63a8\u5e7f\u9500\u91cf\u589e\u901f\u7684\u5c34\u5c2c\u5883\u5730\u3002<\/p>\n\n\n\n
3
\u62fc\u591a\u591a\u8d44\u6e90\u4f4d\u8fd0\u8425<\/h2>\n\n\n\n- \u767e\u4ebf\u8865\u8d34<\/li><\/ol>\n\n\n\n
\u7531\u4e8e\u5927\u90e8\u5206\u7c7b\u76ee\u7684\u4ef7\u683c\u6bb5\u7279\u5f81\u90fd\u548c\u5f69\u5986\u7c7b\u4f3c\uff0c\u5373\u767d\u724c\u4ea7\u4e1a\u5e26\u5546\u5bb6\u5360\u4e3b\u6d41\uff0c\u4ef7\u683c\u6bb5\u8fd8\u4e0d\u5230\u4e3b\u6d41\u54c1\u724c\u4ef7\u683c\u6bb5\u7684\u4e00\u534a\uff0c\u56e0\u6b64\u9664\u4e86\u54c1\u724c\u58f0\u91cf\u672c\u8eab\u5e26\u6765\u7684\u641c\u7d22\u6d41\u91cf\uff0c\u767e\u4ebf\u8865\u8d34\u6210\u4e3a\u54c1\u724c\u5546\u5bb6\u5728\u63a8\u8350\u4fa7\u6d41\u91cf\u7684\u4e00\u4e2a\u6838\u5fc3\u51fa\u53e3\u3002<\/p>\n\n\n\n
\u767e\u4ebf\u8865\u8d34\u7684\u8d44\u6e90\u4f4d\u83b7\u53d6\u89c4\u5219\u7684\u900f\u660e\u5ea6\u975e\u5e38\u4f4e\uff0c\u4ece\u54c1\u724c\u6388\u6743\u94fe\u8def\u770b\uff0c\u5185\u90e8\u53f7\u79f0”\u4e09\u7ea7\u6388\u6743\u4ee5\u5185”\u7684\u54c1\u724c\u5546\u54c1\u90fd\u53ef\u4ee5\u4e0a\uff0c\u5b9e\u64cd\u5c42\u9762\u770b\u5230\u5f88\u591a\u975e\u6388\u6743\u7ecf\u9500\u5546\u7684\u8d27\u54c1\uff08\u4f46\u662f\u662f\u6b63\u54c1\uff09\u4e5f\u53ef\u4ee5\u62ff\u5230\u767e\u4ebf\u8865\u8d34\u3002<\/p>\n\n\n\n
\u4ece\u6bd4\u4ef7\u89c4\u5219\u770b\uff0c\u4eba\u5de5\u5ba1\u6838\u7684\u60c5\u51b5\u5f88\u91cd\uff0c\u4f8b\u5982\u552f\u54c1\u7684\u591a\u4ef6\u591a\u6298\u8ddf\u62fc\u591a\u591a\u7684\u5355\u4ef6\u4ef7\u683cPK\uff0c\u6216\u8005\u975e\u54c1\u724c\u4f53\u7cfb\u7684\u6dd8\u7cfbC\u5e97\u6709\u9732\u51fa\u66f4\u4f4e\u7684\u4ef7\u683c\uff0c\u751a\u81f3\u5929\u732b\u805a\u5212\u7b97\u523b\u610f\u8865\u8d34\u5c0fB\u5e2e\u52a9\u67d0\u4e9bSKU\u7834\u4ef7\uff0c\u90fd\u53ef\u80fd\u88ab\u6293\u53d6\u5230\u6bd4\u4ef7\u7cfb\u7edf\uff0c\u88ab\u62fc\u591a\u591a\u5c0f\u4e8c\u901a\u77e524\u5c0f\u65f6\u5185\u4e0b\u767e\u4ebf\u8d44\u6e90\u4f4d\uff0c\u9700\u8981\u516c\u5173\u3002<\/p>\n\n\n\n
\u5927\u90e8\u5206\u54c1\u724c\u628a\u767e\u4ebf\u8865\u8d34\u4f5c\u4e3a\u6838\u5fc3\u6d41\u91cf\uff0c\u4f1a\u5bfc\u81f4\u6574\u4e2a\u5546\u54c1\u7ec4\u5408\u5bf9\u767e\u4ebf\u8865\u8d34\u4f9d\u8d56\u4e25\u91cd\u3002<\/p>\n\n\n\n
\u77ed\u671f\u5c31\u4f1a\u9762\u4e34\u4e24\u4e2a\u5927\u7684\u98ce\u9669\uff1a<\/p>\n\n\n\n
\u4e00\u662f\u5929\u732b\u7684\u9488\u5bf9\u6027\u6253\u51fb\uff0c\u5c24\u5176\u5728\u5927\u4fc3\u524d\u540e\u8fd9\u79cd\u4e70\u91cf\u51b2\u91cf\u654f\u611f\u671f\uff0c\u800c\u5927\u90e8\u5206\u516c\u53f8\u8001\u677f\u90fd\u8fd8\u662f\u4f1a\u5f03\u8f66\u4fdd\u5e05\uff0c\u9075\u4ece\u5929\u732b\u7684\u5229\u76ca\uff1b<\/p>\n\n\n\n
\u4e8c\u662f\u5bf9\u5546\u54c1\u7684\u4e3b\u52a8\u63a7\u5236\u6743\u4e27\u5931\uff0c\u4e0a\u767e\u4ebf\u540e\uff0c\u8be5\u94fe\u63a5\u4e0d\u53ef\u6da8\u4ef7\u53ea\u53ef\u964d\u4ef7\uff0c\u4e14\u4ef7\u683c\u5fc5\u987b\u7565\u4f4e\u4e8e\u5168\u7f51\u80fd\u88ab\u6293\u5230\u7684\u8d27\u67b6\u7535\u5546\u7684\u6570\u636e\uff08\u5305\u62ec\u54c1\u724c\u81ea\u5df1\u7684\u540c\u6b3e\u54c1\u7684\u5176\u4ed6\u94fe\u63a5\u4e5f\u5fc5\u987b\u9ad8\u4e8e\u767e\u4ebf\u94fe\u63a5\u4ef7\u683c\uff09\uff0c\u4e14\u5176\u4ed6\u5404\u7c7b\u6d3b\u52a8\u4f8b\u5982\u79d2\u6740\u3001\u90e8\u5206\u8d44\u6e90\u4f4d\uff0c\u767e\u4ebf\u90fd\u65e0\u6cd5\u4e0a\uff0c\u76f8\u5f53\u4e8e”\u628a\u547d\u4ea4\u7ed9\u4e86\u767e\u4ebf\u8865\u8d34\u8fd9\u4e2a\u6d41\u91cf\u53e3”\uff0c\u8fd8\u5f71\u54cd\u4e86\u5176\u4ed6\u79d2\u6740\u94fe\u63a5\u7684\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u8fd9\u91cc\u8865\u5145\u4e00\u6761\u7ecf\u9a8c\u662f\uff0c\u4e00\u4e2a\u65b0\u7684\u767e\u4ebf\u54c1\u5982\u679c3\u5468\u65f6\u95f4\u8fd8\u6ca1\u6709\u653e\u91cf\uff0c\u57fa\u672c\u8ba4\u4e3a\u7cfb\u7edf\u63a8\u8350\u7b97\u6cd5\u5ba3\u5224\u4e86\u8fd9\u4e2a\u94fe\u63a5\u7684\u6b7b\u5211\uff0c\u53ef\u4ee5\u8003\u8651\u6362\u94fe\u63a5\u91cd\u65b0\u7533\u62a5\uff08\u5ba1\u6838\u96be\u5ea6\u4f1a\u66f4\u5927\uff09\u6216\u6362\u5176\u4ed6\u7684\u54c1\u4e0a\u767e\u4ebf\u3002<\/p>\n\n\n\n
- \u5404\u7c7b\u79d2\u6740<\/li><\/ol>\n\n\n\n
\u76f8\u6bd4\u4e8e\u767e\u4ebf\uff0c\u79d2\u6740\u7684\u8fd0\u8425\u81ea\u7531\u5ea6\u66f4\u9ad8\uff0c\u5bf9\u8fd0\u8425\u64cd\u4f5c\u7684\u7ecf\u9a8c\u8981\u6c42\u66f4\u9ad8\uff0c\u5546\u54c1\u94fe\u63a5\u51fa\u91cf\u7684\u4e0d\u786e\u5b9a\u6027\u4e5f\u66f4\u5927\uff08\u5bf9\u4e8e\u767e\u4ebf\uff0c\u7ed9\u5b9a3\u5468\u65f6\u95f4\uff0c\u662f\u5426\u80fd\u653e\u91cf\u5c31\u975e\u5e38\u660e\u786e\uff09\u3002<\/p>\n\n\n\n
\u5728\u62fc\u591a\u591a\u4e0a\uff0c\u79d2\u6740\u8d44\u6e90\u4f4d\u5305\u542b\u666e\u901a\u79d2\u6740\u3001\u767e\u4ebf\u540c\u6b3e\u79d2\u6740\u3001\u54c1\u724c\u79d2\u6740\u3001\u8d85\u7ea7\u79d2\u6740\u7b49\u5404\u7c7b\u8d44\u6e90\u4f4d\uff0c\u89c4\u5219\u5dee\u5f02\u660e\u663e\uff0c\u4e14\u5728\u6bd4\u4ef7\u89c4\u5219\u4e0a\u4e5f\u6709\u8f83\u591a\u7684\u7070\u5ea6\u7a7a\u95f4\u53ef\u4f9b\u4e0e\u5c0f\u4e8c\u516c\u5173\u3002<\/p>\n\n\n\n
\u79d2\u6740\u94fe\u63a5\u51fa\u91cf\u7684\u968f\u673a\u6027\uff0c\u7c7b\u4f3c\u4e8e\u505a\u63a8\u5e7f\u7684\u5e7f\u544a\u5355\u5143\u7684\u968f\u673a\u6027\u3002<\/p>\n\n\n\n
\u4e00\u4e2a\u5546\u54c1\u672c\u8eab\u7684\u6027\u4ef7\u6bd4\u76f8\u5f53\u4e8e\u4e00\u6761\u5e7f\u544a\u8ba1\u5212\uff0c\u57fa\u672c\u9650\u5236\u4e86\u8fd9\u4e2a\u54c1\u65d7\u4e0b\u5404\u79cd\u94fe\u63a5\u8dd1\u91cf\u7684\u5929\u82b1\u677f\uff1b<\/p>\n\n\n\n
\u8fd9\u4e2a\u54c1\u7684\u4e00\u4e2a\u94fe\u63a5\u76f8\u5f53\u4e8e\u4e00\u6761\u8ba1\u5212\u91cc\u7684\u5355\u5143\uff0c\u8dd1\u91cf\u7684\u968f\u673a\u6027\u5c06\u968f\u7740\u5355\u5143\u7684\u4e0d\u65ad\u590d\u5236\u91cd\u8dd1\uff0c\u6536\u655b\u4e8e\u8fd9\u4e2a\u8ba1\u5212\u6700\u7ec8\u7684\u5929\u82b1\u677f\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u62fc\u591a\u591a\u4e0a\u6bd4\u8f83\u5e38\u89c1\u7684\u517b\u94fe\u63a5\u7684\u7b56\u7565\u662f\uff0c\u5728\u65e5\u5e38\u8fd0\u8425\u4e2d\uff08\u800c\u4e0d\u662f\u5728\u6d3b\u52a8\u8d44\u6e90\u4f4d\u5230\u6765\u4e4b\u524d\uff01\u5f88\u91cd\u8981\uff09\u3002<\/p>\n\n\n\n
\u4e3a\u4e86\u5206\u6563\u8fc7\u4e8e\u4f9d\u8d56\u767e\u4ebf\u8865\u8d34\u7684\u98ce\u9669\uff0c\u9700\u8981\u5bf9\u767e\u4ebf\u540c\u6b3e\u5546\u54c1\u8bbe\u7f6e2-3\u4e2a\u975e\u767e\u4ebf\u94fe\u63a5\uff0c\u62a5\u540d\u5404\u79cd\u79d2\u6740\uff0c\u5e76\u4e0d\u65ad\u5730\u8d5b\u9a6c\u51fa\u6700\u80fd\u8dd1\u91cf\u7684\u94fe\u63a5\uff08\u5e38\u89c1\u94fe\u8def\u662f\u5148\u62a510441\u518d\u62a5584\/585\uff09\uff0c\u957f\u671f\u79d2\u6740\u4fdd\u91cf\u3002<\/p>\n\n\n\n
- \u8d44\u6e90\u4f4d\uff08\u4ed8\u8d39\/\u514d\u8d39\uff09<\/li><\/ol>\n\n\n\n
\u8d44\u6e90\u4f4d\u662f\u975e\u5e38\u5f3a\u8fd0\u8425\u3001\u5f3a\u7ecf\u9a8c\u8981\u6c42\u7684\u6d41\u91cf\u6765\u6e90\uff0c\u5177\u6709\u4e0d\u786e\u5b9a\u6027\u9ad8\u3001\u7206\u53d1\u6027\u5f3a\u3001ROI\u6ce2\u52a8\u5927\u7684\u7279\u5f81\uff0c\u5178\u578b\u5206\u4e3a\u5927\u4fc3\u8d44\u6e90\u4f4d\u548c\u65e5\u5e38\u5b9a\u5236\u8d44\u6e90\u4f4d\u3002<\/p>\n\n\n\n
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\u4f46\u5728\u5f69\u5986\u9886\u57df\uff0c\u666e\u904d\u7684\u60c5\u51b5\u662f\u53ea\u6709\u66dd\u5149\uff0cROI\u5f88\u53ef\u80fd\u4f4e\u4e8e0.3\u3002<\/p>\n\n\n\n
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- CPS\uff1a\u591a\u591a\u8fdb\u5b9d\u3001\u5feb\u56e2\u56e2<\/li><\/ol>\n\n\n\n
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4
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- \u62fc\u591a\u591a\u641c\u7d22\/\u63a8\u8350\u6d41\u91cf\u5360\u6bd4<\/li><\/ol>\n\n\n\n
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- \u63a8\u8350\u5236\u4e0eDSR\u7684\u91cd\u8981\u6027<\/li><\/ol>\n\n\n\n
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DSR\u662f\u5341\u591a\u4e2a\u552e\u540e\u6307\u6807\u7684\u52a0\u6743\u603b\u548c\uff0c\u5305\u62ec\u54c1\u8d28\u9000\u8d27\u7387\u3001\u9000\u8d27\u7ea0\u7eb7\u7387\u7b49\u3002<\/p>\n\n\n\n
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\u7531\u4e8eDSR\u7684\u6784\u6210\u6307\u6807\u53c8\u6bd4\u8f83\u591a\uff0c\u9010\u4e00\u5206\u6790\u5de5\u4f5c\u91cf\u4e0d\u4f4e\uff0c\u4e14DSR\u90e8\u5206\u6307\u6807\u53c8\u6781\u5ea6\u4e25\u82db\uff08\u9000\u8d27\u7ea0\u7eb7\u53ea\u8981\u5403\u4e00\u4e2a\uff0c\u8be5\u5355\u54c1\u76f4\u63a5\u964d\u67437\u5929\uff09\uff0c\u56e0\u6b64\u552e\u540e\u63d0\u5347DSR\u662f\u62fc\u591a\u591a\u6781\u4e3a\u91cd\u8981\u7684\u73af\u8282\u3002<\/p>\n\n\n\n
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2
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2020\u5e74\u5f69\u5986\u5927\u76d8\u63a8\u7b97\uff1a\u5929\u732b400\u4ebf\uff0c\u4eac\u4e1c60\u4ebf\uff0c\u62fc\u591a\u591a\u53ea\u670920\u4ebf\uff0c\u4e14\u91cc\u9762\u9884\u8ba1\u4e00\u534a\u5de6\u53f3\u662f\u767d\u724c\uff0c\u54c1\u724c\u76d8\u768410\u4ebf\u91cc\u9762\u8fd8\u6709\u8fd1\u4e00\u534a\u662f\u767e\u4ebf\u8865\u8d34\u7684\u56fd\u9645\u5927\u724c\u8d21\u732e\u7684\uff0c\u56e0\u6b64\u54c1\u724c\u771f\u6b63\u80fd\u4e89\u53d6\u5230\u7684\u89c4\u6a21\u5176\u5b9e\u662f\u76f8\u5f53\u5c0f\u7684\u3002<\/p>\n\n\n\n
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- \u62fc\u591a\u591a\u5f69\u5986\u4ef7\u683c\u5e26<\/li><\/ol>\n\n\n\n
\u767d\u724c\u4ef7\u683c\u5e26\u4e3a\u4e3b\uff0c\u96c6\u4e2d\u572812-19\u5143\u7684\u4ef6\u5355\u4ef7\u3002<\/p>\n\n\n\n
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- \u62fc\u591a\u591a\u5f69\u5986\u4e09\u7ea7\u7c7b\u76ee\u7279\u70b9<\/li><\/ol>\n\n\n\n
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- \u62fc\u591a\u591a\u540e\u53f0\u6570\u636e\u7684\u4f4e\u900f\u660e\u5ea6\u53ca\u5e94\u5bf9<\/li><\/ol>\n\n\n\n
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\u800c\u8fd9\u5176\u4e2d\u6700\u91cd\u8981\u7684\u5c31\u662f\u81ea\u7136\u6d41\u91cf\u5e26\u6765\u7684\u9500\u91cf=\u8be5\u94fe\u63a5\u603b\u65e5\u9500\u91cf-\u63a8\u5e7f\u9500\u91cf-CPS\u9500\u91cf-\u76f4\u64ad\u9500\u91cf-\u5176\u4ed6\u53ef\u91cf\u5316\u7684\u9500\u91cf\uff0c\u81ea\u7136\u9500\u91cf\u53c8\u4e0e\u5355\u54c1DSR\u5f3a\u76f8\u5173\uff0c\u662f\u4e00\u5207\u4ed8\u8d39\u8fd0\u8425\u7684\u6700\u7ec8\u76ee\u7684\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u81ea\u5df1\u642d\u5efaexcel\u51fd\u6570\u8868\u683c\uff0c\u6bcf\u5929\u5c06\u540e\u53f0\u6570\u636e\u7528\u6700\u539f\u59cb\u7684\u590d\u5236\u7c98\u8d34\u65b9\u5f0f\u6536\u96c6\u4e0b\u6765\uff08\u62fc\u591a\u591a\u540e\u53f0\u53cd\u722c\u80fd\u529b\u5f88\u5f3a\uff09\uff0c\u7136\u540e\u8d34\u6570\u540e\u8ba9\u6570\u636e\u81ea\u52a8\u8ba1\u7b97\uff0c\u5206\u6790\u51fa\u6bcf\u4e2a\u54c1\u7684\u5168\u94fe\u63a5\u3001\u5168\u6d41\u91cf\u53e3\u7684\u6784\u6210\u5206\u6790\uff0c\u4e3a\u6211\u4eec\u7684\u8fd0\u8425\u7b56\u7565\u63d0\u4f9b\u9760\u8c31\u7684\u5224\u65ad\u4f9d\u636e\u3002<\/p>\n\n\n\n
\u4e3e\u4e00\u4e2a\u53cd\u4f8b\uff1a\u6700\u8fd1\u67d0\u5546\u54c1\u9500\u91cf\u957f\u5f97\u5f88\u5feb\uff0c\u4f46\u63a8\u5e7f\u8d39\u7528\u4e5f\u957f\u5f97\u5f88\u5feb\uff0c\u4e0d\u77e5\u9053\u5230\u5e95\u9a71\u52a8\u8be5\u5546\u54c1\u589e\u957f\u7684\u56e0\u7d20\u662f\u54ea\u4e2a\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u4ee5\u4e0a\u7684excel\u534a\u81ea\u52a8\u5316\u5206\u6790\uff0c\u53ef\u80fd\u53d1\u73b0\u539f\u6765\u6700\u8fd1\u8be5\u54c1\u81ea\u7136\u9500\u91cf\u53cd\u800c\u6389\u5f97\u660e\u663e\uff0c\u518d\u4e00\u68c0\u67e5\u53d1\u73b0DSR\u5728\u6389\uff0c\u518d\u770b\u5dee\u8bc4\u53d1\u73b0\u662f\u8be5\u54c1\u7684\u590f\u5b63\u8fd0\u8f93\u8fc7\u7a0b\u4e2d\u8fc7\u70ed\u51fa\u73b0\u8d28\u91cf\u95ee\u9898\uff0c\u56e0\u6b64\u5feb\u901f\u53cd\u9988\u7ed9\u7269\u6d41\u5904\u7406\uff0c\u907f\u514d\u4e86\u81ea\u7136\u9500\u91cf\u4e0b\u6ed1\u901f\u5ea6\u8d85\u8fc7\u63a8\u5e7f\u9500\u91cf\u589e\u901f\u7684\u5c34\u5c2c\u5883\u5730\u3002<\/p>\n\n\n\n
3
\u62fc\u591a\u591a\u8d44\u6e90\u4f4d\u8fd0\u8425<\/h2>\n\n\n\n- \u767e\u4ebf\u8865\u8d34<\/li><\/ol>\n\n\n\n
\u7531\u4e8e\u5927\u90e8\u5206\u7c7b\u76ee\u7684\u4ef7\u683c\u6bb5\u7279\u5f81\u90fd\u548c\u5f69\u5986\u7c7b\u4f3c\uff0c\u5373\u767d\u724c\u4ea7\u4e1a\u5e26\u5546\u5bb6\u5360\u4e3b\u6d41\uff0c\u4ef7\u683c\u6bb5\u8fd8\u4e0d\u5230\u4e3b\u6d41\u54c1\u724c\u4ef7\u683c\u6bb5\u7684\u4e00\u534a\uff0c\u56e0\u6b64\u9664\u4e86\u54c1\u724c\u58f0\u91cf\u672c\u8eab\u5e26\u6765\u7684\u641c\u7d22\u6d41\u91cf\uff0c\u767e\u4ebf\u8865\u8d34\u6210\u4e3a\u54c1\u724c\u5546\u5bb6\u5728\u63a8\u8350\u4fa7\u6d41\u91cf\u7684\u4e00\u4e2a\u6838\u5fc3\u51fa\u53e3\u3002<\/p>\n\n\n\n
\u767e\u4ebf\u8865\u8d34\u7684\u8d44\u6e90\u4f4d\u83b7\u53d6\u89c4\u5219\u7684\u900f\u660e\u5ea6\u975e\u5e38\u4f4e\uff0c\u4ece\u54c1\u724c\u6388\u6743\u94fe\u8def\u770b\uff0c\u5185\u90e8\u53f7\u79f0”\u4e09\u7ea7\u6388\u6743\u4ee5\u5185”\u7684\u54c1\u724c\u5546\u54c1\u90fd\u53ef\u4ee5\u4e0a\uff0c\u5b9e\u64cd\u5c42\u9762\u770b\u5230\u5f88\u591a\u975e\u6388\u6743\u7ecf\u9500\u5546\u7684\u8d27\u54c1\uff08\u4f46\u662f\u662f\u6b63\u54c1\uff09\u4e5f\u53ef\u4ee5\u62ff\u5230\u767e\u4ebf\u8865\u8d34\u3002<\/p>\n\n\n\n
\u4ece\u6bd4\u4ef7\u89c4\u5219\u770b\uff0c\u4eba\u5de5\u5ba1\u6838\u7684\u60c5\u51b5\u5f88\u91cd\uff0c\u4f8b\u5982\u552f\u54c1\u7684\u591a\u4ef6\u591a\u6298\u8ddf\u62fc\u591a\u591a\u7684\u5355\u4ef6\u4ef7\u683cPK\uff0c\u6216\u8005\u975e\u54c1\u724c\u4f53\u7cfb\u7684\u6dd8\u7cfbC\u5e97\u6709\u9732\u51fa\u66f4\u4f4e\u7684\u4ef7\u683c\uff0c\u751a\u81f3\u5929\u732b\u805a\u5212\u7b97\u523b\u610f\u8865\u8d34\u5c0fB\u5e2e\u52a9\u67d0\u4e9bSKU\u7834\u4ef7\uff0c\u90fd\u53ef\u80fd\u88ab\u6293\u53d6\u5230\u6bd4\u4ef7\u7cfb\u7edf\uff0c\u88ab\u62fc\u591a\u591a\u5c0f\u4e8c\u901a\u77e524\u5c0f\u65f6\u5185\u4e0b\u767e\u4ebf\u8d44\u6e90\u4f4d\uff0c\u9700\u8981\u516c\u5173\u3002<\/p>\n\n\n\n
\u5927\u90e8\u5206\u54c1\u724c\u628a\u767e\u4ebf\u8865\u8d34\u4f5c\u4e3a\u6838\u5fc3\u6d41\u91cf\uff0c\u4f1a\u5bfc\u81f4\u6574\u4e2a\u5546\u54c1\u7ec4\u5408\u5bf9\u767e\u4ebf\u8865\u8d34\u4f9d\u8d56\u4e25\u91cd\u3002<\/p>\n\n\n\n
\u77ed\u671f\u5c31\u4f1a\u9762\u4e34\u4e24\u4e2a\u5927\u7684\u98ce\u9669\uff1a<\/p>\n\n\n\n
\u4e00\u662f\u5929\u732b\u7684\u9488\u5bf9\u6027\u6253\u51fb\uff0c\u5c24\u5176\u5728\u5927\u4fc3\u524d\u540e\u8fd9\u79cd\u4e70\u91cf\u51b2\u91cf\u654f\u611f\u671f\uff0c\u800c\u5927\u90e8\u5206\u516c\u53f8\u8001\u677f\u90fd\u8fd8\u662f\u4f1a\u5f03\u8f66\u4fdd\u5e05\uff0c\u9075\u4ece\u5929\u732b\u7684\u5229\u76ca\uff1b<\/p>\n\n\n\n
\u4e8c\u662f\u5bf9\u5546\u54c1\u7684\u4e3b\u52a8\u63a7\u5236\u6743\u4e27\u5931\uff0c\u4e0a\u767e\u4ebf\u540e\uff0c\u8be5\u94fe\u63a5\u4e0d\u53ef\u6da8\u4ef7\u53ea\u53ef\u964d\u4ef7\uff0c\u4e14\u4ef7\u683c\u5fc5\u987b\u7565\u4f4e\u4e8e\u5168\u7f51\u80fd\u88ab\u6293\u5230\u7684\u8d27\u67b6\u7535\u5546\u7684\u6570\u636e\uff08\u5305\u62ec\u54c1\u724c\u81ea\u5df1\u7684\u540c\u6b3e\u54c1\u7684\u5176\u4ed6\u94fe\u63a5\u4e5f\u5fc5\u987b\u9ad8\u4e8e\u767e\u4ebf\u94fe\u63a5\u4ef7\u683c\uff09\uff0c\u4e14\u5176\u4ed6\u5404\u7c7b\u6d3b\u52a8\u4f8b\u5982\u79d2\u6740\u3001\u90e8\u5206\u8d44\u6e90\u4f4d\uff0c\u767e\u4ebf\u90fd\u65e0\u6cd5\u4e0a\uff0c\u76f8\u5f53\u4e8e”\u628a\u547d\u4ea4\u7ed9\u4e86\u767e\u4ebf\u8865\u8d34\u8fd9\u4e2a\u6d41\u91cf\u53e3”\uff0c\u8fd8\u5f71\u54cd\u4e86\u5176\u4ed6\u79d2\u6740\u94fe\u63a5\u7684\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u8fd9\u91cc\u8865\u5145\u4e00\u6761\u7ecf\u9a8c\u662f\uff0c\u4e00\u4e2a\u65b0\u7684\u767e\u4ebf\u54c1\u5982\u679c3\u5468\u65f6\u95f4\u8fd8\u6ca1\u6709\u653e\u91cf\uff0c\u57fa\u672c\u8ba4\u4e3a\u7cfb\u7edf\u63a8\u8350\u7b97\u6cd5\u5ba3\u5224\u4e86\u8fd9\u4e2a\u94fe\u63a5\u7684\u6b7b\u5211\uff0c\u53ef\u4ee5\u8003\u8651\u6362\u94fe\u63a5\u91cd\u65b0\u7533\u62a5\uff08\u5ba1\u6838\u96be\u5ea6\u4f1a\u66f4\u5927\uff09\u6216\u6362\u5176\u4ed6\u7684\u54c1\u4e0a\u767e\u4ebf\u3002<\/p>\n\n\n\n
- \u5404\u7c7b\u79d2\u6740<\/li><\/ol>\n\n\n\n
\u76f8\u6bd4\u4e8e\u767e\u4ebf\uff0c\u79d2\u6740\u7684\u8fd0\u8425\u81ea\u7531\u5ea6\u66f4\u9ad8\uff0c\u5bf9\u8fd0\u8425\u64cd\u4f5c\u7684\u7ecf\u9a8c\u8981\u6c42\u66f4\u9ad8\uff0c\u5546\u54c1\u94fe\u63a5\u51fa\u91cf\u7684\u4e0d\u786e\u5b9a\u6027\u4e5f\u66f4\u5927\uff08\u5bf9\u4e8e\u767e\u4ebf\uff0c\u7ed9\u5b9a3\u5468\u65f6\u95f4\uff0c\u662f\u5426\u80fd\u653e\u91cf\u5c31\u975e\u5e38\u660e\u786e\uff09\u3002<\/p>\n\n\n\n
\u5728\u62fc\u591a\u591a\u4e0a\uff0c\u79d2\u6740\u8d44\u6e90\u4f4d\u5305\u542b\u666e\u901a\u79d2\u6740\u3001\u767e\u4ebf\u540c\u6b3e\u79d2\u6740\u3001\u54c1\u724c\u79d2\u6740\u3001\u8d85\u7ea7\u79d2\u6740\u7b49\u5404\u7c7b\u8d44\u6e90\u4f4d\uff0c\u89c4\u5219\u5dee\u5f02\u660e\u663e\uff0c\u4e14\u5728\u6bd4\u4ef7\u89c4\u5219\u4e0a\u4e5f\u6709\u8f83\u591a\u7684\u7070\u5ea6\u7a7a\u95f4\u53ef\u4f9b\u4e0e\u5c0f\u4e8c\u516c\u5173\u3002<\/p>\n\n\n\n
\u79d2\u6740\u94fe\u63a5\u51fa\u91cf\u7684\u968f\u673a\u6027\uff0c\u7c7b\u4f3c\u4e8e\u505a\u63a8\u5e7f\u7684\u5e7f\u544a\u5355\u5143\u7684\u968f\u673a\u6027\u3002<\/p>\n\n\n\n
\u4e00\u4e2a\u5546\u54c1\u672c\u8eab\u7684\u6027\u4ef7\u6bd4\u76f8\u5f53\u4e8e\u4e00\u6761\u5e7f\u544a\u8ba1\u5212\uff0c\u57fa\u672c\u9650\u5236\u4e86\u8fd9\u4e2a\u54c1\u65d7\u4e0b\u5404\u79cd\u94fe\u63a5\u8dd1\u91cf\u7684\u5929\u82b1\u677f\uff1b<\/p>\n\n\n\n
\u8fd9\u4e2a\u54c1\u7684\u4e00\u4e2a\u94fe\u63a5\u76f8\u5f53\u4e8e\u4e00\u6761\u8ba1\u5212\u91cc\u7684\u5355\u5143\uff0c\u8dd1\u91cf\u7684\u968f\u673a\u6027\u5c06\u968f\u7740\u5355\u5143\u7684\u4e0d\u65ad\u590d\u5236\u91cd\u8dd1\uff0c\u6536\u655b\u4e8e\u8fd9\u4e2a\u8ba1\u5212\u6700\u7ec8\u7684\u5929\u82b1\u677f\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u62fc\u591a\u591a\u4e0a\u6bd4\u8f83\u5e38\u89c1\u7684\u517b\u94fe\u63a5\u7684\u7b56\u7565\u662f\uff0c\u5728\u65e5\u5e38\u8fd0\u8425\u4e2d\uff08\u800c\u4e0d\u662f\u5728\u6d3b\u52a8\u8d44\u6e90\u4f4d\u5230\u6765\u4e4b\u524d\uff01\u5f88\u91cd\u8981\uff09\u3002<\/p>\n\n\n\n
\u4e3a\u4e86\u5206\u6563\u8fc7\u4e8e\u4f9d\u8d56\u767e\u4ebf\u8865\u8d34\u7684\u98ce\u9669\uff0c\u9700\u8981\u5bf9\u767e\u4ebf\u540c\u6b3e\u5546\u54c1\u8bbe\u7f6e2-3\u4e2a\u975e\u767e\u4ebf\u94fe\u63a5\uff0c\u62a5\u540d\u5404\u79cd\u79d2\u6740\uff0c\u5e76\u4e0d\u65ad\u5730\u8d5b\u9a6c\u51fa\u6700\u80fd\u8dd1\u91cf\u7684\u94fe\u63a5\uff08\u5e38\u89c1\u94fe\u8def\u662f\u5148\u62a510441\u518d\u62a5584\/585\uff09\uff0c\u957f\u671f\u79d2\u6740\u4fdd\u91cf\u3002<\/p>\n\n\n\n
- \u8d44\u6e90\u4f4d\uff08\u4ed8\u8d39\/\u514d\u8d39\uff09<\/li><\/ol>\n\n\n\n
\u8d44\u6e90\u4f4d\u662f\u975e\u5e38\u5f3a\u8fd0\u8425\u3001\u5f3a\u7ecf\u9a8c\u8981\u6c42\u7684\u6d41\u91cf\u6765\u6e90\uff0c\u5177\u6709\u4e0d\u786e\u5b9a\u6027\u9ad8\u3001\u7206\u53d1\u6027\u5f3a\u3001ROI\u6ce2\u52a8\u5927\u7684\u7279\u5f81\uff0c\u5178\u578b\u5206\u4e3a\u5927\u4fc3\u8d44\u6e90\u4f4d\u548c\u65e5\u5e38\u5b9a\u5236\u8d44\u6e90\u4f4d\u3002<\/p>\n\n\n\n
\u5927\u4fc3\u8d44\u6e90\u4f4d\u4e00\u822c\u662f\u5927\u4fc3\u524d\u534a\u4e2a\u6708\uff0c\u5927\u90e8\u5206\u7684\u54c1\u724c\u90fd\u80fd\u516c\u5e73\u7ade\u4ef7\u8d2d\u4e70\u7684\u8d44\u6e90\u4f4d\uff0c\u4ef7\u683c\u4e00\u822c\u57285\u4e07\u5143\u91cf\u7ea7\u3002<\/p>\n\n\n\n
\u4f46\u5728\u5f69\u5986\u9886\u57df\uff0c\u666e\u904d\u7684\u60c5\u51b5\u662f\u53ea\u6709\u66dd\u5149\uff0cROI\u5f88\u53ef\u80fd\u4f4e\u4e8e0.3\u3002<\/p>\n\n\n\n
\u65e5\u5e38\u5b9a\u5236\u8d44\u6e90\u4f4d\u662f\u5934\u90e8\u54c1\u724c\u53ef\u4ee5\u6536\u5230\u5c0f\u4e8c\u5b9a\u5411\u9080\u8bf7\u7684\uff0c\u4ee5\u9650\u65f6\u964d\u4ef7\u4ea4\u6362\u514d\u8d39\u8d44\u6e90\u4f4d\u4e3a\u4e3b\u7684\uff0c\u51fa\u91cf\u589e\u91cf\u8f83\u4e3a\u660e\u663e\uff08\u7531\u4e8e\u5f88\u591a\u65f6\u5019\u6ca1\u6709\u6295\u653e\u8d39\u7528\uff0c\u4e5f\u65e0\u4ece\u8c08\u8d77ROI\uff0c\u4f46\u6d3b\u52a8\u5f53\u5929\u65e5\u9500\u53ef\u80fd\u51b2\u5230\u65e5\u9500\u76842-3\u500d\uff09\u7684\u8d44\u6e90\u4f4d\uff0c\u5178\u578b\u5305\u62ec\u4e07\u4eba\u56e2\uff08\u54c1\u724c\/\u5355\u54c1\uff09\u3001\u767e\u4ebf\u5355\u5751\/\u534a\u5751\uff08\u767e\u4ebf\u8865\u8d34\u53e3\u5185\u90e8\u9732\u51fa\u54c1\u724c\u7684\u8d44\u6e90\u4f4d\uff09\u3002<\/p>\n\n\n\n
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\u7ecf\u5e38\u51fa\u73b0\u7684\u60c5\u51b5\u662f\uff0c\u5728\u5b9a\u5411\u8d44\u6e90\u4f4d\u4e0a\u7ebf\u7684\u524d1-2\u5929\uff0c\u5ba1\u6838\u5c0f\u4e8c\u7a81\u7136\u6539\u53d8\u7b56\u7565\uff0c\u5bfc\u81f4\u7c7b\u76ee\u5c0f\u4e8c\u4e34\u65f6\u8981\u6c42\u4e0d\u80fd\u4f7f\u7528\u767e\u4ebf\/\u7b2c\u4e00\u79d2\u6740\u94fe\u63a5\uff0c\u800c\u9700\u8981\u4e34\u65f6\u8865\u4e00\u4e2a\u7b2c\u4e8c\u9ad8\u6743\u91cd\u7684\u79d2\u6740\u94fe\u63a5\uff0c\u5982\u679c\u8fd9\u65f6\u5019\u79d2\u6740\u94fe\u63a5\u5f88\u5c11\u57fa\u7840\u9500\u91cf\uff0c\u6216\u8005DSR\u8f83\u4f4e\uff0c\u5219\u65e0\u6cd5\u8ba9\u70b9\u8fdb\u8d44\u6e90\u4f4d\u7684\u5f3a\u8d2d\u4e70\u529b\u7528\u6237\u5feb\u901f\u8f6c\u5316\u3002<\/p>\n\n\n\n
- CPS\uff1a\u591a\u591a\u8fdb\u5b9d\u3001\u5feb\u56e2\u56e2<\/li><\/ol>\n\n\n\n
\u591a\u591a\u6dd8\u5ba2\u7684\u4f53\u91cf\u8fdc\u4f4e\u4e8e\u6dd8\u7cfb\u6dd8\u5ba2\uff0c\u4e3a\u5feb\u901f\u5f00\u53d1\u591a\u591a\u6dd8\u5ba2\uff0c\u62fc\u591a\u591a\u5185\u90e8\u4e5f\u8d5b\u9a6c\u51fa\u4e0d\u540c\u7684CPS\u4e13\u9879\u3002<\/p>\n\n\n\n
\u8fd9\u4f1a\u5bfc\u81f4\u5c0f\u4e8c\u7cbe\u529b\u5206\u6563\u3001CPS\u540e\u53f0\u6781\u5ea6\u4e0d\u5b8c\u5584\u3001\u89c4\u5219\u4e0d\u6e05\u6670\u4e14\u53ef\u80fd\u53cd\u5411\u5f71\u54cd\u540c\u6b3e\u767e\u4ebf\u5546\u54c1\u8d44\u683c\u95ee\u9898\uff0c\u540c\u65f6\u5bfc\u81f4CPS\u53e3\u7684\u51fa\u91cf\u8f83\u4f4e\uff0c\u4e14\u7a33\u5b9a\u6027\u4e0d\u5f3a\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n
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4
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Lookalike\u7684\u6838\u5fc3\u662f\u79cd\u5b50\u7528\u6237\u753b\u50cf\u7684\u7b49\u6bd4\u4f8b\u653e\u5927\uff0c\u4f8b\u598275%\u768400\u540e\u548c25%\u768400\u524d\u7684\u521d\u59cb\u7528\u6237\u753b\u50cf\uff0c\u5728\u6ca1\u6709\u8fc7\u5f53\u7684\u8d39\u7528\u6295\u653e\u7684\u57fa\u7840\u4e0a\uff0c\u540e\u7eed\u7cfb\u7edf\u63a8\u8350\u3001\u63a8\u5e7f\u4e2d\u63a8\u8350\u5236\uff08\u573a\u666f\u63a8\u5e7f\uff09\u7684\u6d41\u91cf\u5f15\u53d1\u7684\u589e\u957f\u540e\u7684\u7528\u6237\u753b\u50cf\u4f9d\u7136\u662f\u957f\u6210\u7c7b\u4f3c\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n
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\uff081\uff09\u63a8\u5e7f\u7684\u4ed8\u8d39\u9500\u91cf”\u8986\u76d6”\u4e86\u81ea\u7136\u6d41\u91cf\u5e26\u6765\u7684\u9500\u91cf\uff0c\u8bf4\u660e\u63a8\u5e7f\u7cfb\u7edf\u4e3a\u4e86\u653e\u91cf\uff0c\u52a0\u5927\u4e86\u5bf9\u8001\u5ba2\u6237\u7684\u91cd\u590d\u6295\u653e\uff0c\u800c\u8fd9\u6279\u7528\u6237\u672c\u8eab\u770b\u5230\u81ea\u7136\u6d41\u91cf\u4e5f\u5f88\u53ef\u80fd\u662f\u4f1a\u6210\u4ea4\u7684;<\/p>\n\n\n\n
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\u56e0\u6b64\u660e\u663e\u62c9\u4f4e\u4e86DSR\uff0c\u751a\u81f3\u662f\u5728\u5f3a\u62c9\u8d39\u6bd4\u7684\u5f53\u5929\uff0cDSR\u5c31\u5f00\u59cb\u51fa\u73b0\u660e\u663e\u7684\u8f6c\u6298\u70b9\u5f00\u59cb\u5feb\u901f\u4e0b\u6ed1\u3002<\/p>\n\n\n\n
\u6211\u4eec\u8ba4\u4e3a\u8fd9\u79cd\u60c5\u51b5\u7684\u5e94\u5bf9\u7b56\u7565\u4e5f\u975e\u5e38\u7b80\u5355\uff0c\u4f9d\u7136\u662f\u5bf9\u62fc\u591a\u591a\u4e0a\u7684\u5f69\u5986\u8fd0\u8425\u6709\u6b63\u786e\u7684\u9884\u671f\u3002<\/p>\n\n\n\n
\u7b2c\u4e00\u89c4\u6a21\u4e0d\u4f1a\u5f88\u5927\uff08\u7c7b\u76ee\u89c4\u6a21\u5bfc\u81f4\uff09\uff0c\u7b2c\u4e8c\u63a8\u8350\u5236\u7684\u5e7f\u544a\u7cfb\u7edf\u4e0d\u5efa\u8bae\u4f60\u82b1\u592a\u591a\u7684\u8d39\u7528\uff08\u70e7\u94b1\uff09\uff0c\u800c\u662f\u7528\u66f4\u4f4e\u7684\u4ef7\u683c\u4fc3\u8fdb\u6210\u4ea4\uff08\u70e7\u8d27\uff09\uff0c\u5e76\u505a\u7cbe\u786e\u4eba\u7fa4\u753b\u50cf\u548c\u552e\u540e\u670d\u52a1\uff08DSR\uff09\u3002<\/p>\n\n\n\n
- CPS\uff1a\u591a\u591a\u8fdb\u5b9d\u3001\u5feb\u56e2\u56e2<\/li><\/ol>\n\n\n\n
- \u8d44\u6e90\u4f4d\uff08\u4ed8\u8d39\/\u514d\u8d39\uff09<\/li><\/ol>\n\n\n\n
- \u5404\u7c7b\u79d2\u6740<\/li><\/ol>\n\n\n\n
\u603b\u7ed3<\/h2>\n\n\n\n
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- \u767e\u4ebf\u8865\u8d34<\/li><\/ol>\n\n\n\n
- \u62fc\u591a\u591a\u540e\u53f0\u6570\u636e\u7684\u4f4e\u900f\u660e\u5ea6\u53ca\u5e94\u5bf9<\/li><\/ol>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u62db\u5546\u7b56\u7565<\/li><\/ol>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u4e09\u7ea7\u7c7b\u76ee\u7279\u70b9<\/li><\/ol>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u4ef7\u683c\u5e26<\/li><\/ol>\n\n\n\n
- \u62fc\u591a\u591a\u5f69\u5986\u89c4\u6a21vs\u5929\u732b\u4eac\u4e1c<\/li><\/ol>\n\n\n\n
- \u63a8\u8350\u5236\u4e0eDSR\u7684\u91cd\u8981\u6027<\/li><\/ol>\n\n\n\n
- \u5f3a\u5355\u54c1\u5f31\u5e97\u94fa\u903b\u8f91\uff0c\u4ece\u5e73\u53f0\u7684\u6d41\u91cf\u5206\u53d1\u6548\u7387+\u89c4\u6a21\u7ecf\u6d4e<\/li><\/ol>\n\n\n\n