{"id":61066,"date":"2022-03-16T21:35:59","date_gmt":"2022-03-16T13:35:59","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=61066"},"modified":"2022-03-16T21:36:02","modified_gmt":"2022-03-16T13:36:02","slug":"%e9%9f%a6%e5%9b%bd%e9%94%8b%ef%bc%9a%e7%a7%81%e5%9f%9f%e8%bf%90%e8%90%a5%e4%b8%8e%e6%8a%80%e6%9c%af%e6%8a%95%e5%85%a5de%e9%bb%84%e9%87%91%e6%af%94%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/61066.html","title":{"rendered":"\u97e6\u56fd\u950b\uff1a\u79c1\u57df\u8fd0\u8425\u4e0e\u6280\u672f\u6295\u5165de\u9ec4\u91d1\u6bd4\u4f8b"},"content":{"rendered":"\n<p>\u4e00\u4e2a\u4e0d\u5bb9\u7f6e\u5599\u7684\u4e8b\u5b9e\u662f\uff0c\u7ad9\u5728\u4f01\u4e1a\u7684\u89c6\u89d2\u4e4b\u4e0b\uff0c\u6d88\u8d39\u8005\u4f3c\u4e4e\u4e0d\u518d\u5fe0\u8bda\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\u7684\u8fd9\u4e9b\u5e74\uff0c\u968f\u7740\u6d88\u8d39\u8005\u62e5\u6709\u7684\u6570\u5b57\u5316\u7ec8\u7aef\u65e5\u76ca\u4e30\u5bcc\uff0c\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u3001\u5927\u6570\u636e\u30015G\u3001\u4e91\u8ba1\u7b97\u3001\u4eba\u5de5\u667a\u80fd\u7684\u52a0\u6301\u4e0b\uff0c\u5982\u4eca\u7684\u7edd\u5927\u90e8\u5206\u6d88\u8d39\u8005\u90fd\u62e5\u6709\u4e86\u6570\u5b57\u5316\u7684\u4eba\u751f\u3002\u4e8e\u662f\uff0c\u54c1\u724c\u4e0e\u6d88\u8d39\u4e4b\u95f4\u7684\u5173\u7cfb\u8d8a\u6765\u8d8a\u50cf\u662f\u4e00\u573a\u7528\u8fc7\u5373\u5f03\u7684\u7231\u60c5\uff0c\u5f80\u5f80\u4e0d\u77e5\u4ece\u4f55\u800c\u8d77\uff0c\u53c8\u6781\u6613\u65e0\u75be\u800c\u7ec8\u3002<\/p>\n\n\n\n<p>\u6a21\u8303\u7684\u7231\u60c5\u5957\u8def \u2014\u2014 AIPL \u2014\u2014 \u5728\u73b0\u5b9e\u9762\u524d\u4eff\u4f5b\u6709\u4e9b\u53e4\u677f\u3002\u5148\u7ed3\u5a5a\u540e\u604b\u7231\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u800c\u8a00\u4e5f\u672a\u5c1d\u4e0d\u53ef\uff1b\u5df2\u7ecf\u662f\u54c1\u724c\u7c89\u4e1d\u4e86\uff0c\u4f46\u8fd8\u6ca1\u4e3a\u54c1\u724c\u82b1\u8fc7\u4e00\u5206\u94b1\u7684\u5927\u6709\u4eba\u5728\uff1b\u90fd\u4e70\u8fc7\u65e0\u6570\u6b21\u4e86\uff0c\u4f9d\u7136\u89c6\u54c1\u724c\u5982\u964c\u751f\u4eba\u7684\u4e5f\u4e0d\u8fc7\u662f\u65e5\u5e38\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u573a\u5c5e\u4e8e\u6570\u5b57\u5316\u65f6\u4ee3\u7684\u5171\u8c0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01 \u6570\u5b57\u5316\u666e\u60e0\uff0c\u6d88\u8d39\u8005\u8fd0\u8425\u6210\u4e3a\u4f01\u4e1a\u7684\u6218\u7565\u80fd\u529b<\/h2>\n\n\n\n<p>\u5f53\u4e9a\u5f53\u00b7\u65af\u5bc6\u7528\u300a\u56fd\u5bcc\u8bba\u300b\u4e3a\u6211\u4eec\u63cf\u7ed8\u4e86\u7406\u60f3\u7684\u53e4\u5178\u7ecf\u6d4e\u5b66\u793e\u4f1a\u56fe\u666f\u4e4b\u540e\uff0c\u4e00\u4e2a\u4ee5\u4f01\u4e1a\u4e3a\u4e2d\u5fc3\uff0c\u4ee5\u751f\u4ea7\u5546\u63a8\u52a8\u6d88\u8d39\u4e3a\u4e3b\u5bfc\u7684\u751f\u4ea7\u7ecf\u6d4e\u8303\u5f0f\u5e94\u8fd0\u800c\u751f\u3002\u4f01\u4e1a\u5173\u5fc3\u7684\u6838\u5fc3\u95ee\u9898\u662f\u4ea4\u6613\u6548\u7387\u548c\u5e02\u573a\u5bb9\u91cf\u3002<\/p>\n\n\n\n<p>\u524d\u8005\u7684\u8d77\u56e0\u662f\u5206\u5de5\u8d8a\u7ec6\uff0c\u4ece\u6574\u4e2a\u4ea7\u4e1a\u94fe\u9700\u8981\u534f\u8c03\u7ec4\u7ec7\u7684\u4e8b\u60c5\u5c31\u8d8a\u591a\uff0c\u5982\u4f55\u63a7\u5236\u5b8f\u89c2\u6210\u672c\uff0c\u63d0\u5347\u6574\u4e2a\u751f\u4ea7\u8d44\u6599\u7684\u7ec4\u7ec7\u6548\u7387\u6210\u4e3a\u4f9b\u7ed9\u4fa7\u5173\u6ce8\u7684\u9996\u8981\u95ee\u9898\u3002\u800c\u5e02\u573a\u5bb9\u91cf\u5219\u662f\u5206\u5de5\u7ec6\u5316\u7684\u524d\u63d0\uff0c\u5e02\u573a\u5bb9\u91cf\u7684\u534a\u5f84\u8d8a\u5927\uff0c\u5206\u5de5\u624d\u5c3d\u53ef\u80fd\u5730\u6df1\u5316\u5f62\u6210\u89c4\u6a21\u7ecf\u6d4e\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u9500\u552e\u8f6c\u5316\u7684\u6f0f\u6597\u6210\u4e86\u63cf\u6479\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u5173\u7cfb\u65f6\u5929\u7136\u9002\u914d\u7684\u6a21\u578b\uff0c\u6269\u5927\u5e02\u573a\u5bb9\u91cf\uff0c\u63d0\u5347\u6bcf\u4e00\u7ea7\u7684\u8f6c\u5316\u6548\u7387\u3001\u538b\u7f29\u6210\u672c\u3001\u5f00\u6e90\u8282\u6d41\uff0c\u8ffd\u9010\u6d41\u91cf\u7ea2\u5229\u6210\u4e3a\u4f01\u4e1a\u7684\u5fc5\u7136\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u968f\u7740\u6570\u5b57\u5316\u6280\u672f\u7684\u8fed\u4ee3\u4e0e\u666e\u60e0\uff0c\u4ee5\u53ca\u793e\u4f1a\u4ea7\u80fd\u7684\u8dc3\u8fc1\uff0c\u6211\u4eec\u7684\u793e\u4f1a\u6b63\u9010\u6b65<strong>\u4ece\u4ee5\u4f01\u4e1a\u4e3a\u4e2d\u5fc3\u7684\u751f\u4ea7\u7ecf\u6d4e\u6f14\u53d8\u4e3a\u300c\u4ee5\u4eba\u4e3a\u4e2d\u5fc3\u300d\u7684\u6d88\u8d39\u7ecf\u6d4e\u3002<\/strong>\u515a\u7684\u5341\u4e5d\u5927\u660e\u786e\u6307\u51fa\uff0c\u6839\u636e\u53d1\u5c55\u9636\u6bb5\u548c\u793e\u4f1a\u4e3b\u8981\u77db\u76fe\u7684\u91cd\u5927\u53d8\u5316\uff0c\u6211\u56fd\u7ecf\u6d4e\u5df2\u7531\u9ad8\u901f\u589e\u957f\u9636\u6bb5\u8f6c\u5411\u9ad8\u8d28\u91cf\u53d1\u5c55\u9636\u6bb5\u3002\u9ad8\u8d28\u91cf\u53d1\u5c55\u662f\u4ee5\u4eba\u6c11\u4e3a\u4e2d\u5fc3\u7684\u53d1\u5c55\u3002\u4eba\u662f\u7ecf\u6d4e\u4f53\u7cfb\u7684\u57fa\u672c\u7ec4\u6210\u90e8\u5206\uff0c\u6d89\u53ca\u9700\u6c42\u548c\u4f9b\u7ed9\u4e24\u4e2a\u65b9\u9762\uff0c\u65e2\u662f\u6d88\u8d39\u4e3b\u4f53\uff0c\u53c8\u662f\u751f\u4ea7\u548c\u521b\u65b0\u7684\u4e3b\u4f53\uff0c\u662f\u6700\u5177\u6d3b\u529b\u7684\u751f\u4ea7\u8981\u7d20\uff0c\u4e5f\u662f\u6211\u56fd\u7ecf\u6d4e\u7684\u65b0\u589e\u957f\u70b9\u3001\u65b0\u52a8\u529b\u4e4b\u6e90\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u89c2\u5bdf\u5230\uff0c\u4e00\u4e2a\u89c2\u5ff5\u4e0a\u7684\u6df1\u523b\u7684\u8f6c\u53d8\uff1a\u4eba\u4eec\u63cf\u8ff0\u6d88\u8d39\u8005\u7684\u65b9\u5f0f\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u4ece\u5c0f C \u5230\u5927 C\uff0c\u4ece Customer \u53d8\u6210\u4e86 Consumer\u3002\u4f01\u4e1a\u4e5f\u4ece\u7528\u6237\u8fd0\u8425\u9010\u6e10\u5347\u7ea7\u4e3a\u6d88\u8d39\u8005\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5f97\u76ca\u4e8e\u8fd9\u79cd\u89c2\u5ff5\u4e0a\u7684\u53d8\u5316\uff0c\u4e5f\u5f97\u76ca\u4e8e\u6280\u672f\u5e26\u6765\u7684\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u89e6\u70b9\u7684\u788e\u7247\u5316\uff0c\u573a\u666f\u7684\u591a\u6837\u5316\uff0c\u6d88\u8d39\u8005\u8fd0\u8425\u5982\u4eca\u6210\u4e3a\u4e86\u4f01\u4e1a\u5fc5\u5907\u7684\u6218\u7565\u80fd\u529b\uff0c\u662f\u57fa\u4e1a\u957f\u9752\u7684\u7acb\u8eab\u4e4b\u672c\u3002\u56e0\u4e3a\u4f01\u4e1a\u5bf9\u4e8e\u6d88\u8d39\u8005\u7684\u8fd0\u8425\u4f9d\u8d56\u4e92\u52a8\uff0c\u800c\u5982\u4eca\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u6709\u4e86\u592a\u591a\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u4f01\u4e1a\u5c06\u6d88\u8d39\u8005\u4e3b\u52a8\u62e8\u6253 400 \u7535\u8bdd\u72ed\u4e49\u5730\u5b9a\u4e49\u4e3a\u4e00\u6b21\u4e92\u52a8\uff0c\u800c\u4f01\u4e1a\u7684\u8fd0\u8425\u4e5f\u88ab\u5c40\u9650\u5728\u8fd9\u6837\u7684\u4e92\u52a8\u4e4b\u4e0a\uff0c\u76f8\u5f53\u88ab\u52a8\u3002\u800c\u5982\u4eca\uff0c\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u7684\u4e92\u52a8\u53ef\u4ee5\u53d1\u751f\u5728\u5f88\u591a\u5730\u65b9\uff0c\u4f01\u4e1a\u4e5f\u6709\u4e86\u66f4\u591a\u7684\u4e3b\u52a8\u6027\u3002<\/p>\n\n\n\n<p>\u6309\u7167Majorel \u8fc8\u777f\u4e2d\u56fd\u7684\u89c2\u70b9\uff0c\u8fd9\u4e9b\u4e92\u52a8\u603b\u7ed3\u4e0b\u6765\u53ef\u4ee5\u7b80\u79f0\u4e3a<strong>\u300cPPSSB\u300d<\/strong>\uff0c\u5373\u8ddf\u4f01\u4e1a\u7684\u4ea7\u54c1\u4e92\u52a8 Products\uff0c\u8ddf\u4f01\u4e1a\u7684\u4ef7\u683c\u4e92\u52a8 Price\uff0c\u8ddf\u4f01\u4e1a\u7684\u670d\u52a1\u4e92\u52a8 Service\uff0c\u8ddf\u4f01\u4e1a\u7684\u9500\u552e\u6e20\u9053\u4e92\u52a8 Sales\uff0c\u4ee5\u53ca\u8ddf\u4f01\u4e1a\u7684\u54c1\u724c\u4e92\u52a8 Brand\u3002\u4f01\u4e1a\u53ef\u4ee5\u4e3b\u52a8\u53bb\u601d\u8003\u548c\u5efa\u8bbe\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u89e6\u70b9\u4e0e\u573a\u666f\uff0c\u8bbe\u8ba1\u4ea4\u4e92\u7684\u5185\u5bb9\uff0c\u53ef\u4ee5\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u7684\uff0c\u4e5f\u662f\u53ef\u4ee5\u8de8\u5a92\u4f53\u3001\u8de8\u6e20\u9053\u7684\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u505a\u4e0d\u5230\u8fd9\u4e9b\u662f\u56e0\u4e3a\u7f3a\u4e4f\u6570\u5b57\u5316\u7684\u624b\u6bb5\uff0c\u6d88\u8d39\u8005\u7684\u8def\u5f84\u5272\u88c2\u3002\u7ad9\u5728\u4f01\u4e1a\u89c6\u89d2\u4e0b\uff0c\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u83b7\u53d6\u3001\u8d2d\u4e70\u6210\u4ea4\u4e0e\u552e\u540e\u670d\u52a1\u5206\u522b\u53d1\u751f\u5728\u4e8e\u4e0d\u540c\u7684\u573a\u666f\u7a7a\u95f4\u3002\u4f01\u4e1a\u5185\u90e8\u4e5f\u65e0\u6cd5\u8bc6\u522b\u51fa<strong>\u300c\u4e00\u4e2a\u5b8c\u6574\u7684\u6d88\u8d39\u8005\u300d<\/strong>\u3002<\/p>\n\n\n\n<p>\u800c\u57fa\u4e8e\u751f\u4ea7\u7684\u7ec4\u7ec7\u67b6\u6784\u4e5f\u8ba9\u6d88\u8d39\u8005\u670d\u52a1\u6210\u4e3a\u4e00\u4e2a\u5355\u72ec\u7684\u90e8\u95e8\uff0c\u5e76\u5217\u4e8e\u5e02\u573a\u3001\u4ea7\u54c1\u3001\u7269\u6d41\u7b49\u90e8\u95e8\uff0c\u963b\u788d\u4e86\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u7684\u6709\u673a\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\u968f\u7740\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u5546\u4e1a\u8303\u5f0f\u7684\u786e\u7acb\uff0c\u6d88\u8d39\u8005\u8fd0\u8425\u8dc3\u8fc1\u4e3a\u4f01\u4e1a\u7684\u6218\u7565\u80fd\u529b\u4e4b\u540e\uff0c\u4f01\u4e1a\u7684\u7ec4\u7ec7\u67b6\u6784\u4e0a\u4e5f\u5c06\u968f\u4e4b\u8fce\u6765\u91cd\u5927\u7684\u6539\u9769\u3002\u5ba2\u6237\u670d\u52a1\u4e0d\u518d\u662f\u72ec\u7acb\u8fd0\u8425\u7684\u90e8\u95e8\uff0c\u4ea4\u4ed8\u7684 KPI \u4e5f\u4e0d\u4ec5\u4ec5\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u5b83\u5c06\u6253\u6563\u5230\u6bcf\u4e00\u4e2a\u53ef\u80fd\u4e0e\u6d88\u8d39\u8005\u53d1\u751f\u4e92\u52a8\u7684\u73af\u8282\u4e2d\u53bb\uff0c\u5982\u540c IT \u548c HR \u6709\u5404\u81ea\u7684 BP \u4e00\u6837\uff0c\u5ba2\u6237\u670d\u52a1\u4e5f\u5c06\u62e5\u6709\u65b0\u7684\u5c97\u4f4d \u2014\u2014&nbsp;<strong>CXBP<\/strong>\uff0c\u4ee5\u5851\u9020\u5b8c\u7f8e\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u4e3a\u6838\u5fc3\u4efb\u52a1\uff0c\u5728\u6240\u6709\u53ef\u80fd\u7684\u89e6\u70b9\u4e0e\u573a\u666f\u4e0b\uff0c\u4e0e\u6211\u4eec\u4f01\u4e1a\u7684\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4e3b\u52a8\u8fd0\u8425\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/736d8e254bcd4f4ebee7763df97a4706.png\" alt=\"\u4f60\u8ba4\u4e3a\u7684\u79c1\u57df\u8fd0\u8425\u4e0e\u6280\u672f\u6295\u5165\u6bd4\u53ef\u80fd\u662f\u9519\u7684\uff01\u9ec4\u91d1\u6bd4\u4f8b\u4e86\u89e3\u4e00\u4e0b\uff1f\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">02 \u5f3a\u5316\u8fd0\u8425\u57fa\u672c\u529f\uff0c\u5851\u9020\u65b0\u4e00\u4ee3\u7684\u6d88\u8d39\u8005\u4f53\u9a8c<\/h2>\n\n\n\n<p>\u6d88\u8d39\u8005\u4f53\u9a8c\u65e5\u76ca\u88ab\u4f01\u4e1a\u91cd\u89c6\uff0c\u662f\u56e0\u4e3a\u6570\u5b57\u5316\u666e\u60e0\u4f7f\u5f97\u54c1\u724c\u4e0d\u518d\u4f9d\u7167\u4f01\u4e1a\u4e3a\u4e2d\u5fc3\u7684\u89c6\u89d2\u51b3\u5b9a\u6d88\u8d39\u8005\u65c5\u7a0b\uff0c\u800c\u662f\u4ee5\u4eba\u4e3a\u672c\uff0c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c<strong>\u5728\u6bcf\u4e00\u4e2a\u4e92\u52a8\u7684\u89e6\u70b9\u548c\u573a\u666f\u90fd\u5c3d\u53ef\u80fd\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u591a\u79cd\u4e0d\u540c\u7684\u9700\u6c42\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e5f\u8981\u6c42\u6211\u4eec\u7684\u4f01\u4e1a\u5728\u601d\u7ef4\u6a21\u5f0f\u4e0a\u53d1\u751f\u8f6c\u53d8\uff0c\u4e0d\u8981\u7ee7\u7eed\u7ad9\u5728\u4f01\u4e1a\u7684\u89c6\u89d2\uff0c\u4e3b\u89c2\u4e14\u7247\u9762\u5730\u91cf\u5316\u6d88\u8d39\u8005\u4e0e\u81ea\u5df1\u7684\u4eb2\u758f\u8fdc\u8fd1\u3002\u800c\u662f\u901a\u8fc7\u6280\u672f\u624b\u6bb5\uff0c\u642d\u5efa\u8bf8\u5982\u5ba2\u6237\u4e4b\u58f0\uff08VOC\uff09\u4e4b\u7c7b\u7684\u7cfb\u7edf\u6216\u5de5\u5177\uff0c\u5728\u5404\u4e2a\u6e20\u9053\u4e0a\uff0c\u5927\u89c4\u6a21\u6536\u96c6\u548c\u5206\u6790\u6d88\u8d39\u8005\u7684\u53cd\u9988\uff0c\u5efa\u7acb\u6570\u5b57\u5316\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p>\u4ece\u6d88\u8d39\u8005\u771f\u5b9e\u3001\u4e3b\u52a8\u7684\u8868\u8fbe\u91cc\uff0c\u5398\u6e05\u6d88\u8d39\u8005\u5bf9\u4f01\u4e1a\u81ea\u8eab\u54c1\u724c\u60c5\u611f\u5173\u7cfb\u7684\u5224\u5b9a\uff0c\u5f15\u5bfc\u81ea\u8eab\u5efa\u7acb\u4e2a\u6027\u5316\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u505a\u597d\u4eba\u624d\u5efa\u8bbe\uff0c\u4eba\u529b\u8d44\u672c\u7684\u63d0\u5347\u662f\u5173\u952e<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u524d\u9762\u8bf4\u5230\uff0c\u8fd0\u8425\u662f\u4f01\u4e1a\u7684\u7acb\u8eab\u4e4b\u672c\u3002\u56e0\u800c\uff0c<strong>\u8fd0\u8425\u4e0e\u6280\u672f\u7684\u6295\u5165\u6bd4\uff0c\u5e94\u8be5\u662f 10\uff1a1<\/strong>\u3002\u7b3c\u7edf\u5730\u8bf4\uff0c\u8fd0\u8425\u4e0e\u6280\u672f\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5b9e\u9645\u4e0a\u662f\u751f\u4ea7\u529b\u4e2d\u52b3\u52a8\u8005\u4e0e\u751f\u4ea7\u8d44\u6599\u7684\u5173\u7cfb\u3002\u53ea\u6709\u628a\u52b3\u52a8\u8005\u4e0e\u751f\u4ea7\u8d44\u6599\u6709\u673a\u7ed3\u5408\uff0c\u624d\u80fd\u53d8\u6210\u73b0\u5b9e\u751f\u4ea7\u529b\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\u57fa\u4e8e\u751f\u4ea7\u89c6\u89d2\u7684\u5206\u5de5\uff0c\u9020\u5c31\u4e86\u4e00\u7cfb\u5217\u4f01\u4e1a\u5185\u7684\u5e73\u884c\u90e8\u95e8\uff0c\u5404\u81ea\u4fe1\u606f\u3001\u6570\u636e\u3001\u7ecf\u9a8c\u7684\u6d41\u8f6c\u76f8\u5bf9\u5272\u88c2\uff0c\u4e5f\u8ba9\u6211\u4eec\u7684\u4f01\u4e1a\u57f9\u517b\u4e86\u4e00\u7cfb\u5217\u7cbe\u4e13\u7684\u4eba\u624d\u3002\u4ed6\u4eec\u5173\u5fc3\u7684\u662f\u81ea\u5df1\u4e00\u4ea9\u4e09\u5206\u5730\u5185\u7684\u4e8b\u60c5\uff0c\u53ea\u5173\u5fc3\u4e0e\u81ea\u5df1\u76f4\u63a5\u76f8\u5173\u7684 KPI\u3002<\/p>\n\n\n\n<p>\u800c\u5f53\u6d88\u8d39\u8005\u8fd0\u8425\u88ab\u6253\u6563\u5230\u4f01\u4e1a\u5404\u4e2a\u89e6\u70b9\u4e0e\u573a\u666f\u4e4b\u540e\uff0c\u4e0d\u4ec5\u8981\u6c42\u4f01\u4e1a\u5728\u7ec4\u7ec7\u67b6\u6784\u4e0a\u8fdb\u884c\u6539\u53d8\uff0c\u5bf9\u6211\u4eec\u7684\u4eba\u624d\u50a8\u5907\u4e5f\u63d0\u51fa\u4e86\u65b0\u7684\u8981\u6c42\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5728\u6bcf\u4e00\u4e2a\u573a\u666f\u548c\u89e6\u70b9\u4e0a\u90fd\u9762\u4e34\u7740\u76f8\u5f53\u5e9e\u6742\u7684\u53d8\u91cf\uff0c\u6211\u4eec\u5df2\u7ecf\u5f88\u96be\u51ed\u501f\u7ecf\u9a8c\u51b3\u5b9a\u5bf9\u53d8\u91cf\u7684\u63a7\u5236\u7b56\u7565\u3002\u800c\u63a7\u5236\u53d8\u91cf\u7684\u7b56\u7565\u4e0d\u4ec5\u51b3\u5b9a\u4e86\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\uff0c\u4e5f\u51b3\u5b9a\u7740\u8425\u9500\u81ea\u52a8\u5316\u7684\u6210\u719f\u5ea6\u3002\u4e8e\u662f\uff0c\u6211\u4eec\u5c31\u8981\u6c42\u8eab\u5904\u6d88\u8d39\u8005\u8fd0\u8425\u4e00\u7ebf\u7684\u4eba\u624d\uff0c\u65e2\u61c2 Marketing\uff0c\u53c8\u61c2 Brand\uff1b\u65e2\u61c2 Pricing\uff0c\u53c8\u61c2 Products\uff1b\u65e2\u61c2 Channel\uff0c\u8fd8\u61c2 CRM\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u7684\u4eba\u624d\u4e0d\u4ec5\u662f\u7406\u6027\u7684\uff0c\u53ef\u4ee5\u5bf9\u4e0d\u540c\u4e1a\u52a1\u8981\u7d20\u8fdb\u884c\u53d8\u91cf\u63a7\u5236\u548c\u6570\u7406\u5206\u6790\uff0c\u4e5f\u662f\u611f\u6027\u7684\uff0c\u5173\u5fc3\u6d88\u8d39\u8005\u7684\u5fc3\u7406\u611f\u77e5\u548c\u60c5\u611f\u4f53\u9a8c\u3002\u8fc7\u53bb\u6211\u4eec\u7ba1\u8fd9\u6837\u7684\u4eba\u53eb Marketing Analytics\uff0c\u73b0\u5728\u5e94\u8be5\u79f0\u4ed6\u4eec\u4e3a<strong>&nbsp;\u300cMarThinker\u300d<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u592f\u5b9e\u8de8\u57df\u80fd\u529b\uff0c\u79c1\u57df\u662f\u672c\u80fd\u4e0d\u662f\u4e07\u80fd<\/strong><\/p>\n\n\n\n<p>\u4e2d\u56fd\u7684\u5e02\u573a\u73af\u5883\uff0c\u6700\u5927\u7684\u7279\u70b9\u5c31\u662f\u751f\u6001\u5316\u3002\u8bf8\u5982\u6296\u97f3\u3001\u817e\u8baf\u3001\u4eac\u4e1c\u3001\u5929\u732b\uff0c\u90fd\u62e5\u6709\u5404\u81ea\u76f8\u5bf9\u5b8c\u6574\u7684\u751f\u6001\uff0c\u6bcf\u4e2a\u751f\u6001\u6216\u8005\u8bf4\u573a\u57df\u90fd\u8fd0\u884c\u7740\u5404\u81ea\u7684\u6e38\u620f\u89c4\u5219\u3002\u8fd9\u662f\u4e0e\u7f8e\u56fd\u7b49\u6d77\u5916\u5e02\u573a\u6700\u4e0d\u540c\u7684\u5730\u65b9\uff0c\u4e5f\u662f\u6d77\u5916\u4ea7\u54c1\u4e0e\u89e3\u51b3\u65b9\u6848\u5728\u4e2d\u56fd\u663e\u5f97\u6c34\u571f\u4e0d\u670d\u7684\u6839\u672c\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u5728\u89e6\u70b9\u4e0e\u5a92\u4ecb\u751f\u6001\u76f8\u5bf9\u5355\u4e00\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u7684\u6295\u653e\u7b56\u7565\u662f\u5355\u4e00\u57df\u5185\u7684\u8ba1\u5212\uff0c\u9075\u5faa\u7740\u67d0\u79cd\u7406\u60f3\u5316\u3001\u5236\u5f0f\u5316\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\u3002\u800c\u5982\u4eca\uff0c\u4e2d\u56fd\u751f\u6001\u5316\u7684\u96f6\u552e\u5e02\u573a\uff0c\u5982\u6b64\u591a\u7684\u573a\u57df\u4e5f\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u788e\u7247\u5316\u7684\u89e6\u70b9\u548c\u573a\u666f\u4e2d\u4efb\u610f\u8df3\u8f6c\uff0c\u4f46\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u4e9b\u751f\u6001\u573a\u57df\u4e3a\u81ea\u5df1\u5e26\u6765\u4e86\u8bb8\u591a\u6311\u6218\uff0c\u5355\u4e00\u7684\u57df\u5185\u8ba1\u5212\u4e0d\u518d\u9002\u7528\uff0c\u5728\u6bcf\u4e2a\u751f\u6001\u573a\u57df\uff0c\u6d88\u8d39\u8005\u7684\u6355\u83b7\u3001\u89e6\u8fbe\u3001\u8f6c\u5316\u7684\u6210\u672c\u90fd\u4e0d\u76f8\u540c\uff0c<strong>\u5982\u4f55\u5b9e\u73b0\u8425\u9500\u4e0e\u8fd0\u8425\u7684\u6700\u4f73\u5a92\u4ecb\u6295\u8d44\u7ec4\u5408\uff0c\u5982\u4f55\u627e\u5230\u6d88\u8d39\u8005\u8f6c\u5316\u7684\u6700\u4f73\u8def\u5f84<\/strong>\u6210\u4e3a\u4e0d\u5f97\u4e0d\u53bb\u6295\u5165\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u7684\u5e02\u9762\u4e0a\u76f8\u5bf9\u6210\u719f\u7684\u8de8\u57df\u7684 Martech \u89e3\u51b3\u65b9\u6848\u5df2\u7ecf\u6570\u4e0d\u80dc\u6570\uff0c\u4f46\u592f\u5b9e\u8de8\u57df\u80fd\u529b\u4e0d\u662f\u7b80\u5355\u5730\u5e94\u7528\u67d0\u79cd\u5de5\u5177\uff0c\u800c\u662f\u8981\u80fd\u7cbe\u51c6\u8ba1\u7b97\u6d88\u8d39\u8005\u7684 LTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u3002\u6211\u4eec\u9700\u8981\u91cd\u65b0\u68b3\u7406\u4e00\u4e2a\u7406\u60f3\u6d88\u8d39\u8005\u751f\u547d\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u80fd\u591f\u7cbe\u786e\u6d4b\u91cf\u5e76\u8ffd\u8e2a\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u573a\u57df\u95f4\u7684\u52a8\u7ebf\u5206\u5e03\uff0c\u8fd9\u4e0d\u4ec5\u662f\u5916\u90e8\u751f\u6001\u573a\u57df\u4e4b\u95f4\uff0c\u66f4\u662f\u516c\u57df\u4e0e\u79c1\u57df\u4e4b\u95f4\u3002<\/p>\n\n\n\n<p>\u73b0\u5b9e\u95ee\u9898\u5c31\u662f\uff0c\u4e00\u4e2a\u54c1\u724c\uff0c\u638c\u63e1\u7740 1000 \u4e07\u7684\u9884\u7b97\uff0c\u662f\u5e94\u8be5\u6295\u8d44\u6296\u97f3\u8fd8\u662f\u817e\u8baf\uff0c\u6bcf\u4e2a\u89e6\u70b9\u4e0a\u5e94\u8be5\u6295\u8d44\u4ec0\u4e48\u5185\u5bb9\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u800c\u6d88\u8d39\u8005\u6700\u7ec8\u662f\u5728\u6296\u97f3\u6216\u662f\u817e\u8baf\u57df\u5185\u5b8c\u6210\u8d2d\u4e70\uff0c\u8fd8\u662f\u8df3\u8f6c\u53bb\u4e86\u5929\u732b\uff1f\u751a\u81f3\u6211\u4eec\u7ecf\u5e38\u9047\u5230\u7684\u60c5\u51b5\u5c31\u662f\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u5728\u7b2c\u4e00\u9636\u6bb5\u5728\u573a\u57df A \u88ab\u6559\u80b2\uff0c\u7b2c\u4e8c\u9636\u6bb5\u88ab\u573a\u57df B \u6536\u5272\uff0c\u7d27\u63a5\u7740\u662f\u9677\u5165\u4e86\u516d\u4e2a\u6708\u7684\u6c89\u5bc2\uff0c\u516d\u4e2a\u6708\u4e4b\u540e\uff0c\u5374\u4ece\u79c1\u57df\u4e2d\u6d3b\u8dc3\u4e86\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u5207\u7684\u6311\u6218\u4e0d\u4ec5\u5173\u4e4e LTV \u7684\u8ba1\u7b97\uff0c<strong>\u5173\u4e4e\u8de8\u57df\u80fd\u529b\u7684\u5efa\u8bbe\uff0c\u4e5f\u5173\u4e4e\u4f9b\u5e94\u94fe\u7ec4\u7ec7\u4e0e\u8d27\u54c1\u7684\u5206\u914d\uff0c\u5173\u4e4e\u4f01\u4e1a\u4e1a\u52a1\u6d41\u7a0b\u7684\u5404\u4e2a\u73af\u8282\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/928b906df26947ea9be309a93ac8a84b.png\" alt=\"\u4f60\u8ba4\u4e3a\u7684\u79c1\u57df\u8fd0\u8425\u4e0e\u6280\u672f\u6295\u5165\u6bd4\u53ef\u80fd\u662f\u9519\u7684\uff01\u9ec4\u91d1\u6bd4\u4f8b\u4e86\u89e3\u4e00\u4e0b\uff1f\"\/><\/figure>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u6211\u4eec\u80fd\u7b80\u5355\u7c97\u66b4\u5730\u5c06\u6d88\u8d39\u8005\u5206\u4e3a\u7ebf\u4e0a\u6216\u8005\u7ebf\u4e0b\u7684\uff0c\u7ed9\u4e24\u7c7b\u6e20\u9053\u8bbe\u7f6e\u9759\u6001\u7684\u5e93\u5b58\u4e0e\u7269\u6d41\u5206\u914d\u673a\u5236\u5c31\u7ed3\u675f\u4e86\uff0c\u56f0\u6270\u4f01\u4e1a\u7684\u6700\u5927\u95ee\u9898\u65e0\u975e\u5c31\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u5b70\u8f7b\u5b70\u91cd\u7684\u4e24\u96be\u3002<\/p>\n\n\n\n<p>\u800c\u73b0\u5728\uff0c\u6d88\u8d39\u8005\u7684\u4e60\u60ef\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u7684\uff0c\u6570\u5b57\u5316\u7684\uff0c\u8981\u6c42\u6211\u4eec\u7684\u4f01\u4e1a\u6709\u6548\u5730\u8fde\u63a5\u6d88\u8d39\u8005\uff0c\u5c06\u7269\u6d41\u7ba1\u7406\u80fd\u529b\u5ef6\u4f38\u5230\u5982\u6bdb\u7ec6\u8840\u7ba1\u4e00\u822c\u7684\u6240\u6709\u4ea4\u4ed8\u89e6\u70b9\u3002\u867d\u7136\u4e0d\u9700\u8981\u53bb\u518d\u505a\u4e24\u96be\u7684\u9009\u62e9\uff0c\u4f46\u662f\u9762\u4e34\u7684\u6311\u6218\u4e5f\u662f\u524d\u6240\u672a\u6709\u7684\u3002<\/p>\n\n\n\n<p>\u6216\u8bb8\u6709\u4e9b\u4eba\u4f1a\u8bf4\uff0c\u4f01\u4e1a\u5c31\u5e94\u8be5\u53bb\u505a\u79c1\u57df\uff0c\u505a DTC \uff0c\u505a\u597d\u4e86<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%a7%81%e5%9f%9f%e8%bf%90%e8%90%a5\" title=\"\u79c1\u57df\u8fd0\u8425\" target=\"_blank\">\u79c1\u57df\u8fd0\u8425<\/a><\/span>\u548c DTC \u5c31\u80fd\u89e3\u51b3\u6240\u6709\u95ee\u9898\u3002\u4f46\u662f\u6211\u4eec\u60f3\u63d0\u9192\u5927\u5bb6\u7684\u662f\uff0c<strong>\u79c1\u57df\u4e5f\u597d\uff0cDTC \u4e5f\u7f62\uff0c\u7ad9\u5728\u9500\u552e\u8f6c\u5316\u6f0f\u6597\u7684\u89c6\u89d2\u53bb\u770b\uff0c\u8fd9\u4e9b\u90fd\u662f\u4f01\u4e1a\u5b89\u8eab\u7acb\u547d\u672c\u80fd\uff0c\u800c\u4e0d\u662f\u89e3\u51b3\u95ee\u9898\u7684\u4e07\u80fd\u3002<\/strong>\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u4ece\u6765\u53ea\u6709\u8981\u4e0d\u8981\u505a\u516c\u57df\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u4efb\u4f55\u4e00\u4e2a\u4f01\u4e1a\uff0c\u4ece\u8bde\u751f\u4e4b\u521d\u90fd\u662f DTC \uff08Direct to Customer\uff09<\/strong>\uff0c\u53ea\u662f\u7531\u4e8e\u6d41\u91cf\u7ea2\u5229\u7684\u5b58\u5728\uff0c\u624d\u628a\u8d44\u6e90\u6295\u5165\u5230\u516c\u57df\u4e0a\u53bb\uff0c\u6bd5\u7adf\u9152\u9999\u4e5f\u6015\u5df7\u5b50\u6df1\u3002\u800c\u300c\u6709\u53e3\u7686\u7891\u300d\u56db\u4e2a\u5b57\uff0c\u5219\u662f\u6240\u6709\u4f01\u4e1a\u7684\u751f\u610f\u90fd\u662f\u4ece\u79c1\u57df\u51fa\u53d1\u7684\u6700\u6709\u529b\u8bc1\u660e\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u73b0\u5728\u5927\u5bb6\u628a\u505a\u79c1\u57df\u8fd0\u8425\u5f53\u505a\u4e00\u4e2a\u8bfe\u9898\uff0c\u6210\u4e3a\u4f17\u4eba\u77a9\u76ee\u7684\u70ed\u70b9\uff0c\u4e0d\u8fc7\u662f\u56e0\u4e3a\u73b0\u5728\u7684\u516c\u57df\u751f\u6001\u4e0a\uff0c\u83b7\u53d6\u6d41\u91cf\u7684\u6210\u672c\u9ad8\u4f01\uff0c\u5bf9\u4e8e\u5a92\u4ecb\u7684\u6295\u8d44\u9700\u8981\u91cd\u65b0\u5206\u914d\uff0c\u6210\u672c\u9700\u8981\u518d\u5e73\u8861\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u4f46<strong>\u4e0d\u8bba\u573a\u57df\u5982\u4f55\u53d8\u5316\uff0c\u6d41\u91cf\u751f\u6001\u5982\u4f55\u53d8\u8fc1\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u4e0d\u53d8\u7684\u6c38\u8fdc\u662f\u592f\u5b9e\u8de8\u57df\u80fd\u529b<\/strong>\uff0c\u505a\u597d LTV \u8ba1\u7b97\uff0c\u5728\u6bcf\u4e00\u4e2a\u89e6\u70b9\u548c\u573a\u666f\u4e0a\u505a\u597d\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\uff0c\u4e0d\u65ad\u4f18\u5316\u4e1a\u52a1\u6d41\u7a0b\u4e0e\u4eba\u529b\u8d44\u672c\u7ed3\u6784\uff0c\u5b9e\u73b0\u5353\u8d8a\u8fd0\u8425\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">03 \u7acb\u8db3\u4e2d\u56fd\u628a\u63e1\u8d8b\u52bf\uff0c\u5f15\u9886\u5168\u7403\u8303\u5f0f\u5347\u7ea7<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u662f\u4e00\u4e2a\u6709\u7740 14 \u4ebf\u4eba\u53e3\u7684\u8d85\u7ea7\u5e02\u573a\uff0c\u5176\u4e2d 4 \u4ebf\u591a\u4eba\u5df2\u7ecf\u8fc8\u5165\u5230\u4e86\u300c\u4e2d\u7b49\u6536\u5165\u300d\u7fa4\u4f53\u4e4b\u4e2d\uff0c\u7531\u6b64\u5f62\u6210\u7684\u8d85\u5927\u89c4\u6a21\u5185\u9700\u5e02\u573a\u4e5f\u4e3a\u4e2d\u56fd\u5e02\u573a\u4e0a\u4f17\u591a\u7684\u6d88\u8d39\u54c1\u724c\u4e0e\u5546\u4e1a\u670d\u52a1\u4f01\u4e1a\u63d0\u4f9b\u4e86\u9ad8\u901f\u589e\u957f\u7684\u5951\u673a\uff0c\u66f4\u8d4b\u4e88\u4e86\u4e2d\u56fd\u5e02\u573a\u7684\u7ade\u4e89\u8005\u4eec\u5728\u601d\u8003<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4e0e\u6280\u672f\u89e3\u51b3\u65b9\u6848\u65f6\u4e0e\u4f17\u4e0d\u540c\u7684\u89c6\u91ce\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4e0d\u4ec5\u5171\u751f\u7740\u5168\u4e16\u754c\u6700\u4e3a\u590d\u6742\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u4e5f\u6063\u610f\u751f\u957f\u7740\u4e16\u6240\u7f55\u89c1\u7684\u5546\u4e1a\u751f\u6001\u683c\u5c40\u3002\u5728\u8fd9\u91cc\uff0c\u4efb\u4f55\u7684\u4f01\u4e1a\u90fd\u80fd\u5c1d\u8bd5\u6240\u6709\u53ef\u80fd\u7684\u521b\u65b0\u4e3e\u63aa\uff0c\u5e76\u8fc5\u901f\u9002\u5e94\u4e16\u754c\u4e0a\u4efb\u4f55\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\uff0c\u5f62\u6210\u89c4\u6a21\u7ecf\u6d4e\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u76ee\u529b\u6240\u53ca\u7684\u672a\u6765\uff0c\u5728\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u5546\u4e1a\u8303\u5f0f\u6307\u5f15\u4e0b\uff0c\u6211\u4eec\u6216\u8bb8\u53ef\u4ee5\u628a\u63e1\u4e00\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u6280\u672f\u8d8b\u52bf\uff0c\u52a0\u5927\u6295\u5165\uff0c\u5171\u540c\u5851\u9020\u65b0\u4e00\u4ee3\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u8d62\u5f97\u7ade\u4e89\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c<strong>DMP \u5c06\u6210\u4e3a\u54c1\u724c\u7684\u6807\u914d\u3002<\/strong>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u4e0d\u518d\u8ba8\u8bba DMP \u7684\u5fc5\u8981\u6027\uff0c\u800c\u662f\u575a\u5b9a\u5730\u6295\u8d44\u5efa\u8bbe\uff0c\u5728\u4e0d\u540c\u7684\u751f\u6001\u573a\u57df\u5efa\u8bbe\u5355\u72ec\u7684 DMP\uff0c\u6216\u8005\u4e3a\u5404\u5b50\u54c1\u724c\u5efa\u8bbe\u81ea\u5df1\u7684 DMP\u3002\u56e0\u4e3a\u5e02\u573a\u5df2\u7ecf\u65e0\u6570\u6b21\u8bc1\u660e\uff0cDMP \u5728\u6295\u653e\u7b56\u7565\u7684\u4f18\u5316\u4e0a\uff0c\u662f\u89c1\u6548\u6700\u5feb\u7684\u6295\u8d44\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c<strong>\u8f7b\u91cf\u7ea7 CDP \u5c06\u6210\u4e3a\u5e02\u573a\u8d8b\u52bf\u3002<\/strong>\u8fc7\u53bb\u4e24\u5e74\uff0c\u8bb8\u591a\u5934\u90e8\u4f01\u4e1a\u505a\u4e86\u5927\u91cf\u7684\u8bd5\u9a8c\uff0c\u89c1\u6548\u6700\u5feb\u7684 CDP \u6295\u8d44\u7b56\u7565\u5c31\u662f\u653e\u5f03 CIO\uff08\u9996\u5e2d\u4fe1\u606f\u5b98\uff09\u7684\u89c6\u89d2\uff0c\u5efa\u8bbe\u4e2d\u5fc3\u5316\u7684\u91cd\u8d44\u4ea7\u7684\uff0c\u5c06\u5168\u90e8\u6d88\u8d39\u8005\u6570\u636e\u90fd\u6574\u5408\u5230\u4e2d\u53f0\u4e4b\u540e\u624d\u5f00\u59cb\u5e94\u7528\u7684 CDP\u3002\u800c\u662f\u91c7\u7528 CDO \uff08\u9996\u5e2d\u6570\u636e\u5b98\uff09\u89c6\u89d2\uff0c\u5efa\u8bbe\u8f7b\u91cf\u5316\u7684 CDP\uff0c\u5728\u300c\u5b8c\u7f8e\u300d\u7684 CDP \u5efa\u6210\u4e4b\u524d\uff0c\u8ba9\u5143\u6570\u636e\u76f4\u63a5\u8fdb\u5165\u7ffb\u8bd1\u5c42\uff0c\u5373 CDS\uff08Consumer Data System\uff09\uff0c\u8ba9\u4f01\u4e1a\u7684\u4e1a\u52a1\u90e8\u95e8\u5f97\u4ee5\u5c06\u8fd9\u4e9b\u6570\u636e\u5e94\u7528\u5230 MA\uff08Marketing Automation\uff09\u5de5\u5177\u4e2d\uff0c\u5e94\u7528\u5230 Loyalty Engine \u4e2d\u3002\u5229\u7528\u4e1a\u52a1\u5e94\u7528\u5012\u903c\u4e2d\u540e\u53f0\u6280\u672f\u90e8\u95e8\u53bb\u89e3\u51b3 CDP \u7684\u6807\u7b7e\u4e0e\u6570\u636e\u6e90\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c<strong>\u4e2d\u56fd\u5c06\u6210\u4e3a Martech \u5de5\u5177\u521b\u65b0\u7684\u8bd5\u9a8c\u7530\u3002<\/strong>\u57fa\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u6570\u5b57\u5316\u4f18\u52bf\uff0c\u66f4\u591a\u7684\u670d\u52a1\u5546\u4f1a\u52a0\u5165\u5230 Martech \u521b\u65b0\u7684\u5de5\u4f5c\u4e2d\u6765\uff0c\u5c31\u5982\u524d\u6587\u6240\u8ff0\uff0c\u6211\u4eec\u8eab\u5904\u9ad8\u901f\u589e\u957f\u7684\u65b0\u4e16\u754c\uff0c\u4e2d\u56fd\u5546\u4e1a\u793e\u4f1a\u7684\u9ad8\u6570\u5b57\u5316\u666e\u53ca\u7387\u8ba9\u6240\u6709\u7684 Martech \u5e94\u7528\u8bbe\u60f3\u90fd\u6709\u4e86\u843d\u5730\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u4ee5\u5f80\uff0c\u4e2d\u56fd\u7684\u4f01\u4e1a\u793e\u4f1a\u4ef0\u8d56\u4e8e\u5f15\u5165\u5b66\u4e60\u56fd\u9645\u7684\u5148\u8fdb\u7ecf\u9a8c\uff0c\u5982\u4eca\uff0c\u5168\u4e16\u754c\u7684\u4f01\u4e1a\u90fd\u5728\u770b\u4e2d\u56fd\uff0c\u8fd9\u91cc\u7684\u6570\u5b57\u5316\u89c4\u6a21\u4f18\u52bf\u8db3\u4ee5\u8ba9\u4e2d\u56fd\u5e02\u573a\u6a21\u62df\u51fa\u5404\u79cd\u53d1\u5c55\u9636\u6bb5\u7684\u6570\u5b57\u5316\u8fdb\u7a0b\uff0c\u7531\u6b64\u5e0c\u671b\u4e2d\u56fd\u7684\u5546\u4e1a\u670d\u52a1\u4f01\u4e1a\u80fd\u6478\u7d22\u51fa\u9002\u914d\u51fa\u5404\u4e2a\u5e02\u573a\u7684 Martech \u5e94\u7528\u7684\u6807\u6746\u5178\u8303\uff0c\u8fdb\u800c\u590d\u5236\u5230\u6b27\u4e9a\u5927\u9646\u7684\u5176\u4ed6\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u751a\u81f3\u5168\u4e16\u754c\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u76f8\u4fe1\uff0c\u672a\u6765\u65b0\u4e00\u4ee3\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u5546\u4e1a\u670d\u52a1\u8303\u5f0f\u5fc5\u5c06\u8bde\u751f\u4e8e\u4e2d\u56fd\uff0c\u5168\u7403\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u670d\u52a1\u7684\u9886\u5bfc\u8005\uff0c\u4e5f\u5fc5\u5c06\u643a\u5e26\u7740\u4e2d\u56fd\u7684\u57fa\u56e0\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u4f5c\u8005\uff1a<\/p>\n\n\n\n<p>\u97e6\u56fd\u950b Daniel Wei\uff0cMajorel\u8fc8\u777f\u4e2d\u56fd \u9996\u5e2d\u6218\u7565\u5b98\u3002<\/p>\n\n\n\n<p>\u97e6\u56fd\u950b\u5148\u751f\u62e5\u670924\u5e74\u4f01\u4e1a\u54a8\u8be2\u3001\u6d88\u8d39\u54c1\u884c\u4e1a\u7ecf\u9a8c\u3002\u66fe\u4efbWalt Disney\u4e2d\u56fd\u533aCRM\u8d1f\u8d23\u4eba\u3001Disney\u6d88\u8d39\u54c1\u4e9a\u592a\u53ca\u65e5\u672c\u533aCIO\u3002\u5728\u4efb\u804cDisney Store\u4e2d\u56fd\u533a\u8d1f\u8d23\u4eba\u671f\u95f4\uff0c\u5f00\u521b Disney \u7684\u4e2d\u56fd\u76f4\u8425\u96f6\u552e\u4e1a\u52a1\uff0c\u8bbe\u7acb\u4e86\u4e0a\u6d77\u8fea\u58eb\u5c3c\u65d7\u8230\u5e97\uff0c\u5e76\u5e26\u9886\u7535\u5546\u56e2\u961f\u6210\u529f\u4e0a\u7ebf\u8fea\u58eb\u5c3c\u5929\u732b\u5e97\u3002<\/p>\n\n\n\n<p>\u4ed6\u5728\u6d88\u8d39\u8005\u4f53\u9a8c\u9886\u57df\u62e5\u6709\u4e30\u5bcc\u7684\u7ecf\u9a8c\uff0c\u662f Forrester \u8ba4\u8bc1\u7684 CX \u4e13\u5bb6\uff0c \u5e76\u62e5\u6709APICS Certified CPIM Operation Management\u8ba4\u8bc1\u3002\u540c\u65f6\uff0c\u4ed6\u62e5\u6709\u65af\u5766\u798f LEAD \u4f01\u4e1a\u521b\u65b0\u8bc1\u4e66\uff0c\u662f\u4f01\u4e1a\u521b\u65b0\u548c\u53d8\u9769\u7ba1\u7406\u9886\u57df\u7684\u9886\u5bfc\u8005\u3002<\/p>\n\n\n\n<p>\u97e6\u56fd\u950b\u5148\u751f\u6bd5\u4e1a\u4e8e\u7f8e\u56fd\u897f\u5317\u5927\u5b66\u51ef\u6d1b\u683c\u5546\u5b66\u9662\u53ca\u9999\u6e2f\u79d1\u6280\u5927\u5b66\u5546\u5b66\u9662\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u4e2a\u4e0d\u5bb9\u7f6e\u5599\u7684\u4e8b\u5b9e\u662f\uff0c\u7ad9\u5728\u4f01\u4e1a\u7684\u89c6\u89d2\u4e4b\u4e0b\uff0c\u6d88\u8d39\u8005\u4f3c\u4e4e\u4e0d\u518d\u5fe0\u8bda\u3002 \u8fc7\u53bb\u7684\u8fd9\u4e9b\u5e74\uff0c\u968f\u7740\u6d88\u8d39\u8005\u62e5\u6709\u7684\u6570\u5b57\u5316\u7ec8\u7aef\u65e5\u76ca\u4e30\u5bcc\uff0c\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u3001\u5927\u6570\u636e\u30015G\u3001\u4e91\u8ba1\u7b97\u3001\u4eba\u5de5\u667a\u80fd\u7684\u52a0\u6301\u4e0b\uff0c\u5982\u4eca\u7684\u7edd\u5927\u90e8\u2026<\/p>\n","protected":false},"author":2,"featured_media":61067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4130],"tags":[3949],"special":[],"class_list":["post-61066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coo","tag-3949","entry"],"views":39680,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/61066"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=61066"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/61066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/61067"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=61066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=61066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=61066"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=61066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}