{"id":62599,"date":"2022-03-29T09:52:51","date_gmt":"2022-03-29T01:52:51","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=62599"},"modified":"2022-03-29T09:52:54","modified_gmt":"2022-03-29T01:52:54","slug":"%e5%bd%93%e8%a7%86%e9%a2%91%e5%8f%b7%e5%bc%80%e5%a7%8b%e6%90%9e%e9%92%b1%ef%bd%9c%e6%96%b0%e7%86%b5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/62599.html","title":{"rendered":"\u5f53\u89c6\u9891\u53f7\u5f00\u59cb\u201c\u641e\u94b1\u201d\uff5c\u65b0\u71b5"},"content":{"rendered":"\n<p>\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%a7%86%e9%a2%91%e5%8f%b7\" title=\"\u89c6\u9891\u53f7\" target=\"_blank\">\u89c6\u9891\u53f7<\/a><\/span>\u4e0d\u662f\u817e\u8baf\u7684\u6218\u7565\u91cd\u70b9\u3002\u201d<\/p>\n\n\n\n<p>\u5728\u5916\u754c\u770b\u6765\uff0c\u5fae\u89c6\u548c\u5fae\u4fe1\u89c6\u9891\u53f7\u662f\u817e\u8baf\u96c6\u5408\u4f18\u52bf\u8d44\u6e90\uff0c\u56f4\u527f\u6296\u97f3\u7684\u4e24\u5927\u6740\u62db\u3002\u4f46\u57282020\u5e74\u5fae\u4fe1\u516c\u5f00\u8bfe\u4e0a\uff0c\u817e\u8baf\u5fae\u4fe1\u4e8b\u4e1a\u7fa4\u603b\u88c1\u5f20\u5c0f\u9f99\u8bd5\u56fe\u7ef4\u6301\u5916\u754c\u5bf9\u89c6\u9891\u53f7\u7684\u4f4e\u8c03\u5370\u8c61\uff1a\u201c\u6211\u4eec\u4e5f\u6ca1\u95ee\u516c\u53f8\u8981\u4ec0\u4e48\u8d44\u6e90\u2026\u2026\u81ea\u5df1\u627e\u4e00\u6ce2\u4eba\u5c31\u5f00\u59cb\u505a\u4e86\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u4f20\u9012\u51fa\u5f20\u5c0f\u9f99\u7684\u67d0\u79cd\u4e0d\u6ee1\u2014\u2014\u5fae\u89c6\u4e00\u5ea6\u88ab\u817e\u8baf\u89c6\u4e3a\u8d76\u8d85\u6296\u97f3\u7684\u5e0c\u671b\u6240\u5728\uff0c\u5b83\u7684\u7ee9\u6548\u5f52\u5c5e\u4e8ePCG\uff0c\u4f46\u4eab\u53d7WXG\u7684\u6d41\u91cf\u8d44\u6e90\u3002\u7ed3\u679c\u662f\uff0c\u5fae\u89c6\u7684\u6570\u636e\u6bcf\u51b5\u6108\u4e0b\uff0c\u89c6\u9891\u53f7\u6210\u4e3a\u817e\u8baf\u77ed\u89c6\u9891\u7684\u5e0c\u671b\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u4f4e\u8c03\u7684\u5f20\u5c0f\u9f99\u4e0d\u5f97\u4e0d\u548c\u89c6\u9891\u53f7\u4e00\u9053\uff0c\u6210\u4e3a\u817e\u8baf\u4e1a\u7ee9\u7684\u53cd\u54fa\u8005\u3002\u57282021\u5e74\u8d22\u62a5\u4e2d\uff0c\u53d7\u5728\u7ebf\u6559\u80b2\u7b49\u884c\u4e1a\u9047\u51b7\u5f71\u54cd\uff0c\u817e\u8baf\u7684\u5e7f\u544a\u8425\u6536\u5927\u5e45\u6ed1\u5761\uff0c\u5176\u4e2d\u56db\u5b63\u5ea6\u7f51\u7edc\u5e7f\u544a\u3001\u793e\u4ea4\u53ca\u5176\u4ed6\u5e7f\u544a\u6536\u5165\u540c\u6bd4\u4e0b\u964d4%\uff0c\u5a92\u4f53\u5e7f\u544a\u6536\u5165\u4e0b\u964d8%\u3002\u8d22\u62a5\u663e\u793a\uff0c\u89c6\u9891\u53f7\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u5c06\u57282022\u5e74\u542f\u52a8\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\u89c6\u9891\u53f7\u7528\u6237\u589e\u957f\u5468\u671f\u5230\u5546\u4e1a\u53d8\u73b0\u5468\u671f\u7684\u66f4\u66ff\u3002\u4e0e\u6296\u97f3\u3001\u5feb\u624b\u4e24\u5927\u53d8\u73b0\u6a21\u5f0f\u6210\u719f\u7684\u77ed\u89c6\u9891\u4ea7\u54c1\u76f8\u6bd4\uff0c\u89c6\u9891\u53f7\u8eab\u4e0a\u7684\u79c1\u57df\u6807\u7b7e\u66f4\u660e\u663e\uff0c\u4ea7\u54c1\u57fa\u56e0\u6ce8\u5b9a\u89c6\u9891\u53f7\u7684\u5546\u4e1a\u5316\u8def\u5f84\uff0c\u96be\u4ee5\u901a\u8fc7\u5bf9\u5feb\u3001\u6296\u7b80\u5355\u590d\u523b\u7684\u6a21\u5f0f\u5b8c\u6210\u3002<\/p>\n\n\n\n<p><strong>PART.01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f9d\u8d56\u673a\u5668\uff0c\u8fd8\u662f\u4f9d\u8d56\u4eba\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1648461419536.jpg\" alt=\"\u5f53\u89c6\u9891\u53f7\u5f00\u59cb\u201c\u641e\u94b1\u201d\"\/><\/figure>\n\n\n\n<p>\u65e9\u5728\u5728\u6574\u4e2a\u5fae\u89c6\u8ffd\u8d76\u6296\u97f3\u7684\u8fc7\u7a0b\u4e2d\uff0c\u817e\u8baf\u90fd\u9762\u4e34\u5dee\u5f02\u5316\u7ade\u4e89\u7684\u56f0\u6270\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u5fae\u89c6\u7684\u76ee\u6807\u662f\u5728\u77ed\u65f6\u95f4\u5185\uff0c\u8fdb\u5165\u77ed\u89c6\u9891\u7b2c\u4e00\u96c6\u56e2\uff0c\u6210\u4e3a\u4e0e\u6296\u97f3\u3001\u5feb\u624b\u5e76\u5217\u7684\u5934\u90e8\u4ea7\u54c1\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5fae\u89c6\u5bf9\u6296\u97f3\u6a21\u5f0f\u8fdb\u884c\u4e86\u76f8\u5f53\u7a0b\u5ea6\u7684\u590d\u523b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6296\u97f3\u7684slogan\u662f\u8bb0\u5f55\u7f8e\u597d\u751f\u6d3b\uff0c\u800c\u5fae\u89c6\u7684slogan\u662f\u53d1\u73b0\u66f4\u6709\u8da3\uff0c\u4f3c\u4e4e\u5728\u4ea7\u54c1\u4e0a\u5f62\u6210\u4e86PGC\u4e0eUGC\u7684\u5dee\u5f02\u3002\u4f46\u4ece\u6838\u5fc3\u529f\u80fd\u770b\uff0c\u5fae\u89c6\u7ee7\u627f\u4e86\u6296\u97f3\u5927\u5c4f\u6d41\u5237\u53d6\u5185\u5bb9\u3001\u8bc4\u8bba\u3001\u70b9\u8d5e\u4e92\u52a8\u7b49\u4ea7\u54c1\u529f\u80fd\u3002\u5c3d\u7ba1\u5fae\u89c6\u63d0\u4f9b\u4e86\u5fae\u5267\u3001\u7ea2\u5305\u7b49\u5165\u53e3\uff0c\u5c1d\u8bd5\u4e30\u5bcc\u4ea7\u54c1\u7684\u5dee\u5f02\u5316\u5185\u5bb9\u91cf\uff0c\u4f46\u59cb\u7ec8\u6ca1\u6709\u4e00\u6b3e\u529f\u80fd\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u629b\u5f03\u6296\u97f3\u7684\u521a\u6027\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u8fd9\u4f7f\u5fae\u89c6\u4e0e\u540c\u65f6\u671f\u6296\u97f3\u7684\u7ade\u4e89\u4ea7\u54c1\u6ca1\u6709\u663e\u8457\u5dee\u522b\uff0c\u8fd9\u4e9b\u4ea7\u54c1\u5305\u62ec\u5fae\u535a\u3001\u77e5\u4e4e\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001B\u7ad9\u7b49\u4ea7\u54c1\u5f00\u8bbe\u7684\u77ed\u89c6\u9891\u529f\u80fd\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5fae\u89c6\u62e5\u6709\u817e\u8baf\u793e\u4ea4\u3001\u65b0\u95fb\u548c\u89c6\u9891\u4ea7\u54c1\u7684\u5f15\u6d41\u6548\u5e94\uff0c\u624b\u4e0a\u8d44\u6e90\u66f4\u597d\u3002<\/p>\n\n\n\n<p>\u4f46\u6240\u6709\u7ade\u54c1\u90fd\u6ca1\u6709\u64bc\u52a8\u6296\u97f3\u7684\u57fa\u672c\u76d8\u2014\u2014\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u629b\u5f03\u6296\u97f3\uff0c\u800c\u9009\u62e9\u4e00\u6b3e\u5168\u65b0\u7684\u77ed\u89c6\u9891\u4ea7\u54c1\u3002\u65e0\u8bba\u662f\u6d41\u91cf\u80fd\u529b\u8fd8\u662f\u53d8\u73b0\u80fd\u529b\uff0c\u6296\u97f3\u90fd\u5904\u4e8e\u4f18\u52bf\u5730\u4f4d\u3002\u57282018\u5e74\uff0c\u6296\u97f3\u4f9d\u9760\u7206\u6b3e\u7b97\u6cd5\u548c\u989c\u503c\u5185\u5bb9\u5feb\u901f\u7834\u5708\uff0c\u800c\u5fae\u89c6\u7684\u65f6\u4ee3\uff0c\u7559\u7ed9\u65b0\u4ea7\u54c1\u7684\u7a81\u7834\u53e3\u8d8a\u6765\u8d8a\u5c11\uff0c\u6ca1\u6709\u5e73\u53f0\u80fd\u5728\u7ed5\u5f00\u6296\u97f3\u7684\u524d\u63d0\u4e0b\uff0c\u5927\u91cf\u751f\u4ea7\u6709\u7279\u70b9\u7684\u72ec\u5bb6\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u800c\u5fae\u4fe1\u89c6\u9891\u53f7\u540c\u6837\u6ca1\u6709\u89e3\u51b3\u8fd9\u4e00\u77db\u76fe\uff0c\u5f20\u5c0f\u9f99\u7684\u9009\u62e9\u662f\u7ed5\u8def\u800c\u884c\u3002\u89c6\u9891\u53f7\u66fe\u7ecf\u5c1d\u8bd5\u7528\u7b97\u6cd5\u63a8\u8350\u7edf\u7b79\u89c6\u9891\u53f7\u6d4b\u8bd5\u671f\u7684\u63a8\u8350\u7ed3\u6784\uff0c\u7ed3\u679c\u662f\u201c\u63a8\u8350\u8d28\u91cf\u975e\u5e38\u4e00\u822c\u201d\u3002\u5f20\u5c0f\u9f99\u603b\u7ed3\u7ecf\u9a8c\uff0c\u5185\u5bb9\u6c60\u72ed\u7a84\uff0c\u7b97\u6cd5\u5c31\u6ca1\u6709\u80fd\u529b\u7b5b\u9009\u4f18\u8d28\u5185\u5bb9\uff0c\u6d41\u91cf\u589e\u957f\u4f1a\u9677\u5165\u6b7b\u5faa\u73af\u3002<\/p>\n\n\n\n<p>\u8fd9\u5f62\u6210\u4e86\u89c6\u9891\u53f7\u5bf9\u6296\u97f3\u4f18\u52bf\u7684\u5e94\u5bf9\u65b9\u6848\u2014\u2014\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u629b\u5f03\u6296\u97f3\uff0c\u9009\u62e9\u89c6\u9891\u53f7\uff1f\u56e0\u4e3a\u4f60\u7684\u540c\u4e8b\u3001\u4eb2\u53cb\u3001\u9886\u5bfc\u90fd\u5728\u89c6\u9891\u53f7\u7559\u4e0b\u4e86\u4f7f\u7528\u75d5\u8ff9\uff0c\u7814\u7a76\u4ed6\u4eec\u7684\u70b9\u8d5e\u8bb0\u5f55\uff0c\u53ef\u4ee5\u89c2\u5bdf\u5176\u7231\u597d\u9886\u57df\u3001\u5173\u6ce8\u95ee\u9898\u548c\u5ba1\u7f8e\u98ce\u683c\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u4e0d\u662f\u89c6\u9891\u53f7\u593a\u4e0b\u6296\u97f3\u7684\u5e02\u573a\u4efd\u989d\uff0c\u800c\u662f\u5fae\u4fe1\u593a\u4e0b\u6296\u97f3\u7684\u5e02\u573a\u4efd\u989d\uff0c\u57282020\u5e746\u6708\uff0c\u5f20\u5c0f\u9f99\u66fe\u731c\u6d4b\uff0c\u89c6\u9891\u53f7\u5173\u6ce8\u6d41\u3001\u793e\u4ea4\u6d41\u3001\u673a\u5668\u63a8\u8350\u6d41\u5185\u5bb9\u7684\u6d41\u91cf\u5360\u6bd4\u5c06\u7a33\u5b9a\u57281:2:10\uff0c\u4f46\u5230\u4e862021\u5e74\uff0c\u89c6\u9891\u53f7\u793e\u4ea4\u6d41\u6d41\u91cf\u5df2\u7ecf\u662f\u63a8\u8350\u6d41\u7684\u4e24\u500d\u4ee5\u4e0a\u3002\u5c3d\u7ba1\u89c6\u9891\u53f7\u5e76\u672a\u5728\u5185\u5bb9\u4e30\u5bcc\u5ea6\u4e0a\u8d85\u8d8a\u6296\u97f3\uff0c\u4f46\u901a\u8fc7\u4e0e\u793e\u4ea4\u5173\u7cfb\u7684\u5f3a\u7ed1\u5b9a\uff0c\u7528\u6237\u88ab\u9010\u6b65\u5438\u7eb3\u8fdb\u5165\u89c6\u9891\u53f7\u3002\u67d0\u79cd\u610f\u4e49\u4e0a\uff0c\u89c6\u9891\u53f7\u590d\u523b\u4e86\u62fc\u591a\u591a\u793e\u4ea4\u7535\u5546\u7684\u589e\u957f\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u4f46\u56de\u907f\u6296\u97f3\u4f18\u52bf\u4e0d\u662f\u957f\u4e45\u4e4b\u8ba1\uff0c\u968f\u7740\u89c6\u9891\u53f7\u8fdb\u5165\u53d8\u73b0\u5468\u671f\uff0c\u5185\u5bb9\u77db\u76fe\u6216\u5c06\u9010\u6b65\u66b4\u9732\u51fa\u6765\u3002\u57282021\u5e74\u56db\u5b63\u5ea6\u8d22\u62a5\u4e2d\uff0c\u62fc\u591a\u591a\u5b63\u5ea6\u6d3b\u8dc3\u4e70\u5bb6\u6570\u73af\u6bd4\u4e0b\u6ed1900\u4e07\uff0c\u4f46\u51c0\u5229\u6da6\u626d\u4e8f\u8f6c\u76c8\uff0c\u73af\u6bd4\u589e\u901f\u8d85\u8fc7300%\u3002\u80cc\u540e\u903b\u8f91\u662f\u8425\u9500\u8d39\u7528\u540c\u6bd4\u6536\u7f2923%\uff0c\u53d8\u73b0\u903b\u8f91\u53d6\u4ee3\u70e7\u94b1\u903b\u8f91\u3002<\/p>\n\n\n\n<p>\u7c7b\u4f3c\u7684\u6545\u4e8b\u53ef\u80fd\u5728\u89c6\u9891\u53f7\u8eab\u4e0a\u91cd\u590d\u4e0a\u6f14\uff0c\u5f53\u89c6\u9891\u53f7\u5168\u9762\u8f6c\u5165\u5546\u4e1a\u53d8\u73b0\u5468\u671f\uff0c\u5176\u7528\u6237\u9ad8\u589e\u957f\u7684\u8d8b\u52bf\u53ef\u80fd\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>PART.02&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u79c1\u57df\u538b\u5012\u516c\u57df\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1648461415583.jpg\" alt=\"\u5f53\u89c6\u9891\u53f7\u5f00\u59cb\u201c\u641e\u94b1\u201d\"\/><\/figure>\n\n\n\n<p>\u4e0e\u6296\u97f3\u76f8\u6bd4\uff0c\u89c6\u9891\u53f7\u7684\u6d41\u91cf\u751f\u6001\u76f8\u5bf9\u5448\u73b0\u51fa\u53bb\u4e2d\u5fc3\u5316\u7684\u7279\u70b9\uff0c\u7b97\u6cd5\u5206\u53d1\u5e76\u4e0d\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u66f4\u591a\u65f6\u5019\uff0c\u7528\u6237\u5237\u53d6\u7684\u662f\u89c6\u9891\u53f7\u7684\u670b\u53cb\u63a8\u8350\u6d41\u5185\u5bb9\u3002\u5728\u89c6\u9891\u53f7\u5165\u53e3\u573a\u666f\uff0c\u5fae\u4fe1\u597d\u53cb\u70b9\u8d5e\u5185\u5bb9\u4f1a\u5f62\u6210\u65b0\u6d88\u606f\u63d0\u793a\u56fe\u6848\uff0c\u8fdb\u4e00\u6b65\u6fc0\u53d1\u7528\u6237\u7684\u7aa5\u63a2\u6b32\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u6574\u4e2a\u597d\u53cb\u63a8\u8350\u4fe1\u606f\u6d41\u4e2d\uff0c\u5185\u5bb9\u8d28\u91cf\u5e38\u5e38\u5904\u4e8e\u6ce2\u52a8\u3001\u4e0d\u7a33\u5b9a\u7684\u72b6\u6001\u4e2d\u3002<\/p>\n\n\n\n<p>\u300c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%96%b0%e7%86%b5\" title=\"\u65b0\u71b5\" target=\"_blank\">\u65b0\u71b5<\/a><\/span>\u300d\u89c2\u5bdf\u53d1\u73b0\uff0c\u5730\u65b9\u75ab\u60c5\u9632\u63a7\u3001MU5735\u822a\u73ed\u3001\u4e4c\u514b\u5170\u5c40\u52bf\u7b49\u91cd\u5927\u70ed\u70b9\u76f8\u5173\u7684\u6743\u5a01\u5a92\u4f53\u6d88\u606f\uff0c\u66f4\u5bb9\u6613\u6210\u4e3a\u89c6\u9891\u53f7\u597d\u53cb\u63a8\u8350\u7684\u6807\u7684\u3002\u5f53\u70ed\u70b9\u65b0\u95fb\u5185\u5bb9\u7528\u5149\uff0c\u597d\u53cb\u504f\u597d\u7684\u5de8\u5927\u5dee\u5f02\u4f1a\u4f7f\u6574\u4e2afeed\u6d41\u9677\u5165\u6742\u4e71\u65e0\u7ae0\u7684\u72b6\u6001\u4e2d\uff0c\u5305\u62ec\u4e00\u4e9b\u7ec6\u5206\u9886\u57df\u7684\u77e5\u8bc6\u5b66\u4e60\uff0c\u800c\u5bf9\u4e8e\u7edd\u5927\u90e8\u5206\u7528\u6237\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5185\u5bb9\u662f\u6ca1\u6709\u6d4f\u89c8\u4ef7\u503c\u7684\u3002\u4f5c\u4e3a\u5e94\u5bf9\uff0c\u89c6\u9891\u53f7\u4f1a\u5728\u597d\u53cb\u63a8\u8350\u6d41\u4e2d\u5939\u6742\u90e8\u5206\u7b97\u6cd5\u63a8\u8350\u5185\u5bb9\uff0c\u4f5c\u4e3a\u597d\u53cb\u63a8\u8350\u5185\u5bb9\u7684\u8865\u5145\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5e0c\u671b\u5728\u89c6\u9891\u53f7\u4f53\u7cfb\u4e2d\u535a\u53d6\u6d41\u91cf\u7ea2\u5229\u7684\u521b\u4f5c\u8005\u6765\u8bf4\uff0c\u89c6\u9891\u53f7\u7684\u5206\u53d1\u89c4\u5219\u4e0e\u5feb\u624b\u3001\u6296\u97f3\u5747\u4e0d\u76f8\u540c\uff0c\u793e\u4ea4\u63a8\u8350\u88ab\u8d4b\u4e88\u4e86\u66f4\u9ad8\u6743\u91cd\u3002\u4e00\u4f4d\u89c6\u9891\u53f7\u8fd0\u8425\u4ece\u4e1a\u8005\u5bf9\u300c\u65b0\u71b5\u300d\u8868\u793a\uff0c\u89c6\u9891\u53f7\u7684\u8f6c\u5316\u7387\u8f83\u6296\u97f3\u5feb\u624b\u66f4\u9ad8\uff0c\u539f\u56e0\u662f\u79c1\u57df\u6d41\u91cf\u66f4\u6709\u52a9\u4e8e\u521b\u4f5c\u8005\u7684\u62c9\u65b0\u548c\u590d\u8d2d\uff0c\u89c6\u9891\u53f7\u66f4\u5229\u4e8e\u548c\u670b\u53cb\u5708\u3001\u5fae\u4fe1\u7fa4\u5f62\u6210\u95ed\u73af\u3002<\/p>\n\n\n\n<p>\u4f46\u5bf9\u4e8e\u521b\u4f5c\u8005\u6765\u8bf4\uff0c\u8fd9\u540c\u65f6\u610f\u5473\u7740\u66f4\u9ad8\u7684\u6d41\u91cf\u83b7\u53d6\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5728\u89c6\u9891\u53f7\u4e2d\uff0c\u7528\u6237\u9ecf\u6027\u66f4\u591a\u9644\u7740\u5728\u793e\u4ea4\u5173\u7cfb\u4e0a\uff0c\u800c\u975e\u521b\u4f5c\u8005\u6216\u5185\u5bb9\u672c\u8eab\u3002\u5c3d\u7ba1\u89c6\u9891\u53f7\u4ecd\u7136\u4ee5\u79c1\u57df\u6d41\u91cf\uff0c\u4f46\u4e0d\u540c\u4e8e\u5feb\u624b\u4ee5\u4e3b\u64ad\u4e3a\u6838\u5fc3\u7684\u79c1\u57df\u6d41\u91cf\u6a21\u5f0f\uff0c\u89c6\u9891\u53f7\u7684\u79c1\u57df\u6d41\u91cf\u56f4\u7ed5\u793e\u4ea4\u5173\u7cfb\u5c55\u5f00\uff0c\u8fd9\u610f\u5473\u7740\u7528\u6237\u5237\u53d6\u670b\u53cb\u63a8\u8350\u6d41\u5185\u5bb9\u7684\u76ee\u7684\u662f\u670b\u53cb\u7684\u5185\u5bb9\u504f\u597d\uff0c\u800c\u4e0d\u662f\u5185\u5bb9\u80cc\u540e\u7684\u521b\u4f5c\u8005\u3002\u5355\u4e2a\u7528\u6237\u5bf9\u521b\u4f5c\u8005\u7684\u5173\u6ce8\u5173\u7cfb\uff0c\u4e5f\u66f4\u96be\u9012\u5ef6\u5230\u4e0b\u4e00\u4e2a\u7528\u6237\u624b\u4e2d\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u53bb\u4e2d\u5fc3\u5316\u7684\u6d41\u91cf\u751f\u6001\uff0c\u4f7f\u89c6\u9891\u53f7\u7206\u6b3e\u5185\u5bb9\u7684\u7834\u5708\u96be\u5ea6\u66f4\u9ad8\u3002\u4f8b\u5982\uff0c\u6296\u97f3\u4ee4\u4eba\u6d25\u6d25\u4e50\u9053\u7684\uff0c\u662f\u5176\u80cc\u9760\u989c\u503c\u5185\u5bb9\u7684\u7206\u6b3e\u7834\u5708\u80fd\u529b\uff0c\u800c\u89c6\u9891\u53f7\u5f88\u96be\u627e\u51fa\u4e00\u4f4d\u73b0\u8c61\u7ea7\u7834\u5708\u521b\u4f5c\u8005\u3002\u539f\u5148\u6709\u56fa\u5b9a\u53d7\u4f17\u7684\u516c\u4f17\u53f7\u521b\u4f5c\u8005\uff0c\u8f6c\u578b\u77ed\u89c6\u9891\u540e\u4f5c\u54c1\u8d28\u91cf\u5f80\u5f80\u4e0d\u654c\u4e13\u4e1a\u89c6\u9891\u4f5c\u8005\uff1b\u800c\u4e13\u4e1a\u521b\u4f5c\u8005\u5f80\u5f80\u4e0d\u4f1a\u9009\u62e9\u89c6\u9891\u53f7\u4e3a\u72ec\u5bb6\u53d1\u5e03\u5e73\u53f0\u3002\u65f6\u81f3\u4eca\u65e5\uff0c\u89c6\u9891\u53f7\u4ecd\u7136\u5904\u5728\u5bf9\u6296\u97f3\u3001\u5feb\u624b\u5185\u5bb9\u7684\u5438\u7eb3\u751f\u6001\u4e2d\uff0c\u800c\u7f3a\u5c11\u5411\u4e0a\u8ff0\u4e24\u4e2a\u5e73\u53f0\u7684\u53cd\u5411\u8f93\u51fa\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u5728\u5e7f\u544a\u5185\u5bb9\u5c55\u793a\u6548\u679c\u4e0a\uff0c\u89c6\u9891\u53f7\u5f88\u53ef\u80fd\u88ab\u6296\u97f3\u7529\u5728\u8eab\u540e\u3002\u5728\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u6536\u5165\u516c\u5f0fAd revenue\uff08\u6536\u5165\uff09=DAU\uff08\u65e5\u6d3b\u7528\u6237\u6570\uff09*Ad Load\uff08\u5e7f\u544a\u52a0\u8f7d\u7387\uff09*\u4eba\u5747Feed\uff08\u4eba\u5747\u5237\u65b0\u6b21\u6570*\u6bcf\u6b21\u5237\u65b0\u95fb\u6761\u6570\uff09*CPC\uff08\u70b9\u51fb\u4ed8\u8d39\u4ef7\u683c\uff09\u5f53\u4e2d\uff0c\u89c6\u9891\u53f7\u6b63\u5728\u7f29\u5c0f\u4e0e\u5934\u90e8\u4ea7\u54c1\u7684DAU\u5dee\u8ddd\uff0c\u4f46\u4eba\u5747Feed\u53d7\u9650\u4e8e\u7528\u6237\u793e\u4ea4\u5708\u4eba\u6570\uff0c\u53ca\u5176\u5bf9\u89c6\u9891\u53f7\u7684\u4f7f\u7528\u5f3a\u5ea6\u3002<\/p>\n\n\n\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5e7f\u544a\u5185\u5bb9\u66f4\u96be\u83b7\u5f97\u7528\u6237\u7684\u70b9\u8d5e\u3002\u5f53\u89c6\u9891\u53f7\u63d0\u4f9b\u7684\u670b\u53cb\u63a8\u8350\u6d41\u5185\u5bb9\u8d28\u91cf\u8d8a\u9ad8\uff0c\u5e7f\u544a\u690d\u5165\u4e5f\u5c31\u8d8a\u751f\u786c\uff0c\u7528\u6237\u8d8a\u503e\u5411\u4e8e\u8df3\u8fc7\u5e7f\u544a\u6216\u9000\u51fa\u6d4f\u89c8\u3002\u80cc\u540e\u662f\u89c6\u9891\u53f7\u8d8a\u8fc7\u5185\u5bb9\u77db\u76fe\u7684\u4ee3\u4ef7\u2014\u2014\u793e\u4ea4\u63a8\u8350\u7528\u63ed\u793a\u7528\u6237\u9690\u79c1\u7684\u65b9\u5f0f\u5f3a\u884c\u6253\u5f00\u589e\u957f\u7a7a\u95f4\uff0c\u5c31\u5fc5\u7136\u627f\u62c5\u7528\u6237\u9ecf\u6027\u4e0d\u8db3\u7684\u4ee3\u4ef7\u3002<\/p>\n\n\n\n<p><strong>PART.03<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u89c6\u9891\u53f7\u7535\u5546\uff0c\u524d\u666f\u5982\u4f55\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1648461418036.jpg\" alt=\"\u5f53\u89c6\u9891\u53f7\u5f00\u59cb\u201c\u641e\u94b1\u201d\"\/><\/figure>\n\n\n\n<p>\u57282022\u5e74\u8d22\u62a5\u4f1a\u8bae\u4e0a\uff0c\u817e\u8baf\u603b\u88c1\u5218\u70bd\u5e73\u516c\u5e03\u4e86\u6218\u7565\u65b9\u5411\u2014\u2014\u817e\u8baf\u5c06\u5173\u6ce8\u91cd\u70b9\u6218\u7565\u9886\u57df\uff0c\u4ece\u4e0d\u60dc\u4e00\u5207\u8c0b\u589e\u957f\uff0c\u5230\u8ffd\u6c42\u57fa\u672c\u9762\u4ef7\u503c\u548c\u6548\u7387\u7684\u5065\u5eb7\u548c\u53ef\u6301\u7eed\u589e\u957f\uff0c\u5f62\u6210\u66f4\u4e3a\u7a33\u5b9a\u7684\u6210\u672c\u7ed3\u6784\u3002<\/p>\n\n\n\n<p>\u5bf9\u89c6\u9891\u53f7\u6765\u8bf4\uff0c\u5982\u4f55\u53d6\u820d\u53d8\u73b0\u4e1a\u52a1\uff0c\u4fdd\u969c\u957f\u671f\u589e\u957f\u80fd\u529b\u540c\u6837\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u57282022\u5e74\u5fae\u4fe1\u516c\u5f00\u8bfe\u4e0a\uff0c\u5fae\u4fe1\u89c6\u9891\u53f7\u7ed9\u51fa\u4e00\u8fde\u4e32\u7535\u5546\u76f4\u64ad\u6570\u636e\u2014\u2014\u53bb\u5e74\u5168\u5e74\u5e26\u8d27\u9500\u552e\u989d\u589e\u957f15\u500d\uff0c\u5176\u4e2d\u79c1\u57df\u6d41\u91cf\u5360\u6bd4\u8d85\u8fc750%\uff0c\u5e73\u5747\u5ba2\u5355\u4ef7\u8d85\u8fc7200\u5143\uff0c\u6574\u4f53\u590d\u8d2d\u7387\u8d85\u8fc760%\u3002\u57282022\u5e74\uff0c\u89c6\u9891\u53f7\u5bf9\u7535\u5546\u7684\u6276\u6301\u6709\u6240\u5347\u7ea7\u2014\u2014\u5546\u5bb6\u5f15\u5165\u4e00\u4e2a\u79c1\u57df\u6d41\u91cf\u7528\u6237\u8fdb\u5165\u76f4\u64ad\u95f4\uff0c\u5e73\u53f0\u5411\u5546\u5bb6\u5206\u53d1\u81f3\u5c11\u4e00\u4e2a\u516c\u57df\u6d41\u91cf\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4ece\u4f18\u52bf\u770b\uff0c\u89c6\u9891\u53f7\u53ef\u80fd\u4e3a\u957f\u5c3e\u5546\u5bb6\u5e26\u6765\u673a\u9047\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u672c\u5730\u751f\u6d3b\u7684\u793e\u533a\u8d85\u5e02\u7b49\u4e2d\u5c0f\u95e8\u5e97\uff0c\u8fc7\u53bb\u901a\u8fc7\u5fae\u4fe1\u7fa4\u3001\u670b\u53cb\u5708\u7b49\u6e20\u9053\u5438\u5f15\u672c\u5730\u7528\u6237\uff0c\u5e76\u5c1d\u8bd5\u81ea\u5efa\u914d\u9001\u4f53\u7cfb\uff0c\u79ef\u7d2f\u4e86\u4e0d\u83f2\u7684\u79c1\u57df\u6d41\u91cf\u6c89\u6dc0\uff0c\u800c\u89c6\u9891\u53f7\u5411\u79c1\u57df\u76f4\u64ad\u655e\u5f00\u5927\u95e8\uff0c\u5c06\u4e3a\u6b64\u7c7b\u5546\u5bb6\u5e26\u6765\u66f4\u5927\u7684\u7cbe\u51c6\u83b7\u5ba2\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>\u7279\u522b\u662f\u5728\u75ab\u60c5\u51b2\u51fb\u95e8\u5e97\u840e\u9761\u7684\u80cc\u666f\u4e0b\uff0c\u89c6\u9891\u53f7\u53bb\u4e2d\u5fc3\u5316\u7684\u6d41\u91cf\u751f\u6001\uff0c\u63d0\u4f9b\u4e86\u533a\u522b\u4e8e\u6296\u97f3\u3001\u5feb\u624b\u5f0f\u201c\u7cbe\u81f4\u5a31\u4e50\u5185\u5bb9\u201d\u7684\u4ef7\u503c\uff0c\u4e0d\u64c5\u957f\u7206\u6b3e\u77ed\u89c6\u9891\u7684\u5546\u5bb6\u4e5f\u6709\u86cb\u7cd5\u53ef\u5206\uff0c\u672c\u5730\u751f\u6d3b\u670d\u52a1\u9886\u57df\u53ef\u80fd\u51fa\u73b0\u65b0\u7684\u673a\u9047\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u89c6\u9891\u53f7\u8fd0\u8425\u4ece\u4e1a\u8005\u5bf9\u300c\u65b0\u71b5\u300d\u8868\u8fbe\u4e86\u7c7b\u4f3c\u89c2\u70b9\uff1a\u201c\u89c6\u9891\u53f7\u5c5e\u4e8e\u793e\u4ea4\u7535\u5546\u7684\u4e00\u79cd\u624b\u6bb5\uff0c\u800c\u5fae\u4fe1\u81ea\u8eab\u5c31\u662f\u6700\u5927\u7684\u793e\u4ea4\u751f\u6001\u5708\uff0c\u5546\u5bb6\u7684\u5546\u54c1\u3001\u94fe\u63a5\u3001\u76f4\u64ad\u53ef\u4ee5\u5728\u6574\u4e2a\u817e\u8baf\u751f\u6001\u4e2d\u62d3\u5ba2\u5f15\u6d41\uff0c\u516c\u57df\u6d41\u91cf\u3001\u79c1\u57df\u6d41\u91cf\u90fd\u5c06\u6210\u4e3a\u5546\u5bb6\u7684\u6d41\u91cf\u6e90\u3002\u201d<\/p>\n\n\n\n<p>\u4f46\u4ece\u52a3\u52bf\u770b\uff0c\u89c6\u9891\u53f7\u5bf9\u7535\u5546\u8fd0\u8425\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002<\/p>\n\n\n\n<p>\u4e00\u4f4d\u6296\u97f3\u7535\u5546\u4ece\u4e1a\u8005\u5bf9\u300c\u65b0\u71b5\u300d\u8868\u793a\uff0c\u5546\u5bb6\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u7b2c\u4e00\u9009\u62e9\u662f\u627e\u5230\u76f4\u64ad\u5e26\u8d27\u8fbe\u4eba\uff0c\u5e76\u5c06\u83b7\u53d6\u6d41\u91cf\u3001\u8f6c\u5316\u6210\u4ea4\u7684\u4efb\u52a1\u5206\u914d\u7ed9\u4ed6\u4eec\uff0c\u81ea\u5df1\u8d1f\u8d23\u76ef\u4f4f\u4e0a\u6e38\u8d27\u6e90\uff0c\u5982\u679c\u6709\u5236\u4f5c\u77ed\u89c6\u9891\u6216\u76f4\u64ad\u5e26\u8d27\u80fd\u529b\u4e5f\u53ef\u4ee5\u4eb2\u81ea\u4e0a\u573a\u3002<\/p>\n\n\n\n<p>\u800c\u89c6\u9891\u53f7\u7684\u6574\u4f53\u6d41\u91cf\u66f4\u52a0\u5206\u6563\uff0c\u4e3b\u64ad\u6574\u4f53\u8d28\u91cf\u4ecd\u7136\u8f83\u6210\u719f\u5e73\u53f0\u6709\u6240\u5dee\u8ddd\uff0c\u8fd9\u65e0\u7591\u63d0\u5347\u4e86\u5546\u5bb6\u4ece\u8fbe\u4eba\u83b7\u53d6\u6d41\u91cf\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u76f8\u8f83\u6296\u97f3\u548c\u5feb\u624b\uff0c\u89c6\u9891\u53f7\u80cc\u9760\u5fae\u4fe1\u7684\u95ed\u73af\u6d41\u91cf\u6a21\u5f0f\u5bf9\u8fd0\u8425\u7684\u8981\u6c42\u66f4\u9ad8\u3002\u65e0\u8bba\u662f\u5fae\u4fe1\u7fa4\u3001\u5c0f\u7a0b\u5e8f\u8fd8\u662f\u670b\u53cb\u5708\u5185\u5bb9\u6253\u9020\uff0c\u5546\u5bb6\u90fd\u8981\u4ed8\u51fa\u8fdc\u8d85\u6296\u3001\u5feb\u7684\u8fd0\u8425\u7cbe\u529b\u6253\u9020\u79c1\u57df\u6d41\u91cf\uff0c\u7ee7\u800c\u5728\u89c6\u9891\u53f7\u7684\u5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