{"id":63024,"date":"2022-04-01T10:31:28","date_gmt":"2022-04-01T02:31:28","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63024"},"modified":"2022-04-01T10:31:33","modified_gmt":"2022-04-01T02:31:33","slug":"2022%e5%b9%b4%e5%93%81%e6%95%88%e8%90%a5%e9%94%80%e9%a3%8e%e5%90%91%e6%a0%87","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/63024.html","title":{"rendered":"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807"},"content":{"rendered":"\n<p>\u8fd1\u4e9b\u5e74\u6d88\u8d39\u4e0b\u884c\uff0c\u5404\u4e2a\u884c\u4e1a\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u518d\u52a0\u4e0a\u65b0\u51a0\u75ab\u60c5\u53cd\u590d\u51fa\u73b0\uff0c\u8ba9\u5f88\u591a\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u8c03\u6574\u8282\u594f\u4ee5\u9002\u5e94\u7a81\u5982\u5176\u6765\u7684\u53d8\u5316\uff0c\u4e0e\u4e0d\u786e\u5b9a\u76f8\u5904\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u5728\u66f4\u957f\u5468\u671f\u5185\u5fc5\u987b\u638c\u63e1\u7684\u65b0\u751f\u5b58\u6280\u80fd\u3002\u5728\u8fd9\u4e00<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\u73af\u5883\u65e5\u8d8b\u590d\u6742\u3001\u8425\u9500\u751f\u6001\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\u7684\u5927\u80cc\u666f\u4e0b\uff0c\u5982\u4f55\u6d1e\u5bdf\u8d8b\u52bf\u4f5c\u51fa\u51b3\u7b56\uff0c\u5b9e\u73b0\u957f\u671f\u53ef\u6301\u7eed\u7684\u751f\u610f\u589e\u957f\uff1f\u6210\u4e3a\u54c1\u724c\u4e3b\u3001\u751f\u6001\u4f19\u4f34\u548c\u5e73\u53f0\u5171\u540c\u5173\u6ce8\u7684\u8bdd\u9898\u3002<\/p>\n\n\n\n<p>\u5b9d\u5c0a\u4ee5\u66f4\u5168\u9762\u3001\u66f4\u6574\u5408\u7684\u8425\u9500\u6d1e\u5bdf\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u66f4\u52a0\u5168\u5c40\u89c6\u89d2\u7684\u8d8b\u52bf\u4e0e\u8d70\u5411\uff0c\u4e0e\u54c1\u724c\u4e00\u540c\u9a71\u52a8\u751f\u610f\u89c4\u6a21\u5316\u589e\u957f\uff0c\u5b9e\u73b0\u5546\u4e1a\u7684\u957f\u671f\u4e3b\u4e49\u3002<\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>\u6536\u7a84\u4e2d\u8c0b\u6c42 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State of Marketing Budgets 2021\u300b\uff082021\u5e74\u8425\u9500\u9884\u7b97\u62a5\u544a\uff09\u6307\u51fa\uff0c\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c2021\u5e74\u5ea6\u54c1\u724c\u8425\u9500\u9884\u7b97\u5360\u603b\u6536\u5165\u767e\u5206\u6bd4\u9996\u6b21\u4e0b\u964d\u81f36.4%\uff0c\u5927\u591a\u6570CMO\u90fd\u9762\u4e34\u5e74\u5ea6\u9884\u7b97\u524a\u51cf\u7684\u95ee\u9898\u3002\u9762\u5bf9\u8d44\u6e90\u51cf\u5c11\uff0cCMO\u5df2\u91cd\u65b0\u786e\u5b9a\u5176\u6e20\u9053\u548c\u9879\u76ee\u7684\u652f\u51fa\u4f18\u5148\u7ea7\uff0c\u7eaf\u6570\u5b57\u6e20\u9053\u7684\u6295\u8d44\uff0c\u5df2\u7ecf\u5360\u603b\u8425\u9500\u9884\u7b97\u768472.2%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u653f\u5e9c\u51fa\u53f0\u7684\u53cd\u5784\u65ad\u653f\u7b56\uff0c\u4fc3\u8fdb\u5e73\u53f0\u95f4\u58c1\u5792\u9010\u6b65\u88ab\u6253\u7834\uff0c\u5168\u57df\u8425\u9500\u65f6\u4ee3\u5df2\u5168\u9762\u5230\u6765\u3002\u7136\u800c\uff0c<strong>\u8de8\u5a92\u4ecb\u6574\u5408\u96be\u5ea6\u5927\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u96be\u6d1e\u5bdf\u3001\u6d41\u91cf\u7ade\u4e89\u52a0\u5267\u96be\u7a81\u56f4\u3001\u5e7f\u544a\u6295\u653eROI\u63d0\u5347\u4e4f\u529b\u90fd\u6210\u4e3a\u53d8\u5c40\u4e0b\u7684\u8425\u9500\u96be\u70b9\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/fd37b9056d894875886e5b91c2a9cf76.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u800c\u5e94\u5bf9\u4e4b\u7b56\u4e5f\u968f\u53d8\u5c40\u4ea7\u751f\u3002\u968f\u7740\u6296\u97f3\u3001\u5feb\u624b\u3001\u5c0f\u7a0b\u5e8f\u7b49\u5e73\u53f0\u4e0d\u65ad\u53d1\u5c55\uff0c\u7535\u5546\u683c\u5c40\u4e0d\u65ad\u53d8\u5316\uff0c\u65b0\u5e73\u53f0\u7684\u5d1b\u8d77\u4e5f\u6301\u7eed\u4e3a\u589e\u91cf\u5e02\u573a\u5e26\u6765\u5e0c\u671b\u3002\u53e6\u4e00\u65b9\u9762\uff0c2021\u5e74\u5ea6\u54c1\u724c\u8425\u9500\u9884\u7b97\u5206\u914d\u6bd4\u4f8b\u4e2d\uff0c\u8425\u9500\u5206\u6790\u7684\u6295\u5165\u6301\u7eed\u4e0a\u5347\uff0c\u8fd9\u5728\u9884\u7b97\u4e0b\u964d\u7684\u5f53\u4e0b\uff0c\u5f70\u663e\u51fa\u54c1\u724c\u5bf9\u79d1\u5b66\u8bc4\u4f30\u4e0e\u7cbe\u51c6\u6295\u653e\u7684\u91cd\u89c6\uff0c\u6570\u5b57\u5316\u4e0e\u6570\u636e\u5206\u6790\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/abeb2002334c46d9922d1bc7f3c31c8d.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>2022\u5e74\uff0c\u54c1\u6548\u8425\u9500\u65b0\u52bf\u80fd\u65f6\u4ee3\u5f00\u542f\u3002\u5b9d\u5c0a\u5c06\u6d1e\u6089\u8d8b\u52bf\uff0c\u5728\u589e\u91cf\u4e0e\u63d0\u6548\u4e0a\u5171\u540c\u53d1\u529b\uff0c\u667a\u6167\u5e94\u5bf9\u6311\u6218\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u5411\u65b0\u589e\u957f 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/metaverse\" target=\"_blank\" title=\"\u5143\u5b87\u5b99\">\u5143\u5b87\u5b99<\/a><\/span>\u6c89\u6d78\u5f0f<\/strong><\/p>\n\n\n\n<p><strong>\u65b0\u578b\u865a\u5b9e\u76f8\u878d\u7684\u4e92\u8054\u7f51\u5e94\u7528\u5e26\u6765\u66f4\u591a\u4e30\u5bcc\u4f53\u9a8c\u3002<\/strong><\/p>\n\n\n\n<p>2021\u5e74\uff0c\u865a\u62df\u4e16\u754c\u3001\u5143\u5b87\u5b99\u3001\u6c89\u6d78\u5f0f\u7b49\u4e92\u8054\u7f51\u4f53\u9a8c\u98ce\u9761\u5168\u7f51\uff0c\u53d7\u5230\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u8ffd\u6367\u3002\u5143\u5b87\u5b99\u535a\u4e3b\u4eae\u76f8\u6296\u97f3\u3001\u5929\u732b\u4e0a\u7ebf\u201c\u9996\u5c4a\u5143\u5b87\u5b99\u827a\u672f\u201d\u3001\u865a\u62df\u5076\u50cf\u3001\u6c89\u6d78\u5f0f\u89c6\u9891\u3001\u865a\u62df\u73b0\u5b9e\u7a7f\u6234\u8bbe\u5907\u7b49\u65b0\u578b\u4e92\u8054\u7f51\u4f53\u9a8c\u7ed9\u8425\u9500\u5e26\u6765\u4e86\u65b0\u7684\u51b2\u51fb\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u4e09\u4e2a\u8425\u9500\u70ed\u8bcd\uff0c\u4e5f\u6307\u5f15\u4e86\u54c1\u724c\u672a\u6765<strong>\u201c\u5411\u65b0\u589e\u957f\u201d\u7684\u4e09\u5927\u53d1\u5c55\u65b9\u5411\uff0c\u5373\u65b0\u4ea7\u54c1\u8425\u9500\u3001\u65b0\u6e20\u9053\u6df1\u8015\u3001\u65b0\u6b21\u5143\u4f53\u9a8c\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/236f99365ac7405d9b020f3ab5674e4d.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u5c55\u5f00\u6765\u8bf4\uff0c\u8fd9\u4e09\u5927\u53d1\u5c55\u65b9\u5411\u4e5f\u6709\u7740\u5404\u81ea\u4e25\u5bc6\u7684\u53d1\u5c55\u9636\u6bb5\u548c\u8d8b\u52bf\u3002\u4ee5\u65b0\u4ea7\u54c1\u8425\u9500\u4e3a\u8bba\uff0c\u65b0\u4ea7\u54c1\u8981\u64ac\u52a8\u589e\u957f\uff0c\u6210\u4e3a\u54c1\u724c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u65b0\u89e3\u9898\u5bc6\u7801\uff0c\u8981\u7ecf\u5386\u6d88\u8d39\u5927\u6570\u636e\u6307\u5bfc\u7684\u65b0\u54c1\u7814\u53d1\uff08\u4ece0-1\uff09\u3001\u5168\u57df\u8054\u52a8\u7684\u65b0\u54c1\u8425\u9500\uff08\u4ece1-10\uff09\u3001\u65b0\u4ea7\u54c1\u6545\u4e8b\u5347\u7ea7\u65b0\u54c1\u724c\u7684\u54c1\u724c\u7115\u65b0\uff08\u4ece10-100\uff09\u4e09\u4e2a\u9636\u6bb5\u3002\u5728\u8fd9\u5176\u4e2d\uff0c<strong>\u5b9d\u5c0a\u4f9d\u6258\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u5168\u94fe\u8def\u6570\u636e\u6253\u9020\u4e86\u81ea\u6709\u65b0\u54c1\u8fdb\u9636\u7206\u54c1\u8def\u5f84\u53ca\u5168\u9762\u8bc4\u4f30\u4f53\u7cfb\uff0c\u4e00\u65b9\u9762\u52a9\u529b\u54c1\u724c\u4f9d\u6258\u6570\u636e\u8d4b\u80fd\u7814\u53d1\u65b0\u54c1\uff0c\u53e6\u4e00\u65b9\u9762\u5e03\u5c40\u5168\u57df\u8425\u9500\u63a8\u52a8\u65b0\u54c1\u5feb\u901f\u7a81\u56f4\u5f15\u7206\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/1e5f3120d7654d46801fc22e218dd941.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u65b0\u6e20\u9053\u7684\u91cd\u8981\u6027\u4e5f\u6bcb\u5eb8\u7f6e\u7591\u3002\u968f\u7740\u793e\u4ea4\u7535\u5546\u3001\u5174\u8da3\u7535\u5546\u7684\u5d1b\u8d77\uff0c\u65b0\u8001\u54c1\u724c\u90fd\u8f6c\u5411\u6df1\u8015\u65b0\u6e20\u9053\u3002\u5176\u4e2d\uff0c\u4ee5\u6296\u97f3\u4e3a\u9996\u7684\u793e\u4ea4\u7535\u5546\u589e\u901f\u8fc5\u731b\uff0c\u6210\u4e3a\u54c1\u724c\u751f\u610f\u589e\u91cf\u7684\u9996\u9009\u6e20\u9053\u3002\u5b58\u91cf\u65f6\u4ee3\u79c1\u57df\u5d1b\u8d77\uff0c\u201c\u4f1a\u5458\u201d\u5df2\u6210\u4e3a\u54c1\u724c\u6838\u5fc3\u8d44\u4ea7\u3002\u9664\u4e86\u7ebf\u4e0a\uff0c\u7ebf\u4e0b\u95e8\u5e97\u4e5f\u901a\u8fc7\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u7a81\u7834\u65f6\u95f4\u548c\u7a7a\u95f4\u9650\u5236\uff0c\u4e0e\u7ebf\u4e0a\u5f62\u6210\u5408\u529b\uff0c\u5e26\u52a8\u7cbe\u51c6\u7684\u6d41\u91cf\u8865\u7ed9\u4e0e\u6d88\u8d39\u4f53\u9a8c\u3002\u8fd9\u4e9b\u5e73\u53f0\u683c\u5c40\u7684\u8f6c\u53d8\uff0c\u6d88\u8d39\u8005\u4e60\u60ef\u7684\u626d\u8f6c\uff0c\u90fd\u5728\u52a9\u529b\u54c1\u724c\u589e\u957f\u7a81\u56f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/653d5836092d431096ebd83b006c684d.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u4f5c\u4e3a\u4e8c\u6b21\u5143\u548c\u7c89\u4e1d\u6587\u5316\u7684\u4ea7\u7269\uff0c\u865a\u62dfIP\u5728\u5143\u5b87\u5b99\u65f6\u4ee3\uff0c\u6b63\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u559c\u7231\u4e0e\u8ffd\u6367\u3002\u968f\u7740\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u3001AI\u6280\u672f\u52a0\u6210\uff0c\u5c06\u4e3a\u65b0\u4e00\u4ee3\u865a\u62dfIP\u63d0\u4f9b\u66f4\u5927\u7684\u60f3\u8c61\u7a7a\u95f4\uff0c\u8fd9\u6b63\u662f\u6f5c\u5728\u7684\u54c1\u724c\u8425\u9500\u65b0\u5546\u673a\u3002\u5851\u9020\u5143\u5b87\u5b99\u65b0\u4e16\u754c\uff0c\u865a\u62dfIP\u8de8\u754c\u5e74\u8f7b\u9886\u57df\u6210\u4e3a\u54c1\u724c\u62c9\u62e2\u5e74\u8f7b\u4eba\u7684\u8d8b\u52bf\u4e4b\u4e00\u3002\u800c\u88f8\u773c3D\u4ea7\u54c1\uff0cVR\u8d85\u7eb2\u65b0\u4e92\u52a8\uff0c\u6781\u5927\u7684\u4e30\u5bcc\u4e86\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u6210\u4e3a\u5708\u7c89\u540e\u6d6a\u3001\u8de8\u5708\u5c42\u7684\u201c\u6572\u95e8\u7816\u201c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/b6a779f58e344a48a4804ab6c97ad362.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u7efc\u4e0a\uff0c2022\u5411\u65b0\u589e\u957f\uff0c\u8981\u62e5\u62b1\u8d8b\u52bf\uff0c\u6cbf\u7740\u65b0\u4ea7\u54c1\u3001\u65b0\u6e20\u9053\u3001\u65b0\u6b21\u5143\u8ff8\u53d1\u3002<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>\u6548\u80fd\u53ef\u671f \u6574\u5408\u601d\u8003\u4e0e\u63d0\u6548\u4e4b\u9053<\/strong><\/p>\n\n\n\n<p>\u4e92\u8054\u7f51\u884c\u4e1a\u5df2\u7ecf\u5386\u4e86\u5982\u706b\u5982\u837c\u7684\u53d1\u5c55\uff0c\u5728\u6570\u5b57\u5316\u8425\u9500\u6d6a\u6f6e\u4e0b\uff0c\u589e\u957f\u5df2\u9762\u4e34\u7740\u4e00\u4e9b\u56f0\u5883\u548c\u96be\u70b9\uff0c\u6bd4\u5982\u6574\u4e2a\u4e92\u8054\u7f51\u7684\u7f51\u6c11\u589e\u901f\u653e\u7f13\uff0c\u6211\u56fd\u7f51\u6c11\u89c4\u6a21\u5df2\u8d8510\u4ebf\uff0c\u589e\u91cf\u7a7a\u95f4\u975e\u5e38\u6709\u9650\uff0c\u5f88\u591a\u884c\u4e1a\u8fdb\u5165\u5b58\u91cf\u535a\u5f08\uff1b\u5305\u62ec\u6d41\u91cf\u7ea2\u5229\u6d88\u5931\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4f20\u7edf\u7684\u6d41\u91cf\u8fd0\u8425\u601d\u8def\u5f88\u96be\u83b7\u5f97\u9ad8\u6548\u3001\u9ad8\u8d28\u91cf\u7684\u589e\u957f\u4e86\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5e02\u573a\u53d1\u5c55\u6210\u719f\u5b8c\u5584\uff0c\u7528\u6237\u89e6\u70b9\u66f4\u52a0\u590d\u6742\u591a\u5143\uff0c\u6574\u5408\u63d0\u6548\u6210\u54c1\u724c\u8425\u9500\u96be\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/388f115476c341f29e437f0edc45cda8.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p>\u8981\u7834\u89e3\u8fd9\u4e00\u96be\u9898\uff0c\u4e0d\u662f\u9760\u4e00\u4e24\u4e2a\u7ecf\u5178\u8425\u9500\u52a8\u4f5c\u53ef\u4ee5\u5b9e\u73b0\u7684\uff0c\u800c\u662f\u8981\u901a\u76d8\u5168\u5c40\uff0c\u6253\u51fa\u4e00\u5957\u5b8c\u6574\u7684\u7ec4\u5408\u62f3\u3002<strong>\u5b9d\u5c0a\u6570\u5b57\u8425\u9500\u6d1e\u5bdf\u8d8b\u52bf\uff0c\u63d0\u51fa\u8981\u4ece\u56db\u4e2a\u65b9\u9762\u53d1\u529b\u8425\u9500\u63d0\u6548\uff1a\u4e00\u7ad9\u5f0f\u6574\u5408\u64cd\u76d8\u3001\u5168\u5e73\u53f0\u8d44\u6e90\u534f\u540c\u3001\u8de8\u5a92\u4f53\u8ffd\u8e2a\u79cd\u8349\u3001\u6570\u636e\u5316\u751f\u610f\u52a0\u901f\u3002<\/strong><\/p>\n\n\n\n<p><strong>Trends 1\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u660e\u661f\u00d7\u793e\u4ea4\u00d7\u76f4\u64ad \u4e00\u7ad9\u5f0f\u6574\u5408\u8425\u9500\u64cd\u76d8<\/strong><\/p>\n\n\n\n<p>\u4e00\u7ad9\u5f0f\u6574\u5408\u8425\u9500\u5df2\u4e0d\u662f\u4e00\u4e2a\u65b0\u5174\u8bcd\u6c47\uff0c\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u666e\u53ca\uff0c\u5404\u79cd\u793e\u4ea4\u5e73\u53f0\u548c\u8425\u9500\u5f62\u5f0f\u7684\u6d8c\u73b0\uff0c\u81f4\u4f7f\u7ade\u4e89\u65e5\u76ca\u52a0\u5267\u3002\u7136\u800c\u6574\u5408\u8425\u9500\u5e76\u4e0d\u662f\u201c\u5927\u6c34\u6f2b\u704c\u201d\uff0c\u66f4\u5e94\u8be5\u6df1\u5ea6\u6d1e\u5bdf\uff0c\u9488\u5bf9\u54c1\u724c\u53ca\u8425\u9500\u6838\u5fc3\u76ee\u6807\uff0c\u901a\u8fc7\u521b\u610f\u8d4b\u80fd\u3001\u5a92\u4f53\u52a0\u6301\uff0c\u5b9e\u73b0\u7ad9\u5185\u5916\u7684\u5168\u57df\u63d0\u6548\u3002<\/p>\n\n\n\n<p><strong>Trends 2\uff1a<\/strong><\/p>\n\n\n\n<p><strong>PGC\u76f4\u64ad\uff0c\u5168\u5e73\u53f0\u8d44\u6e90\u6574\u5408<\/strong><\/p>\n\n\n\n<p>2020\u5e74\u88ab\u8a89\u4e3a\u76f4\u64ad\u7535\u5546\u7684\u201c\u51fa\u5708\u5143\u5e74\u201d\uff0c\u65f6\u81f3\u4eca\u65e5\u76f4\u64ad\u5df2\u7ecf\u65e5\u6e10\u6210\u4e3a\u54c1\u724c\u8425\u9500\u7684\u6807\u914d\u3002\u5728\u5929\u732b\u7ad9\u5185\uff0c\u5b9d\u5c0a\u6253\u9020\u4e86\u54c1\u724c\u81ea\u64ad\u5168\u6e20\u9053\u6570\u636e\u6a21\u578b\uff0c\u901a\u8fc7\u79c1\u57df\u8fd0\u8425\u3001\u516c\u57df\u5f15\u6d41\uff0c\u5b9e\u73b0\u5168\u5e73\u53f0\u8d44\u6e90\u534f\u540c\uff0c\u5168\u9762\u6253\u901a\u516c\u57df\u79c1\u57df\u3002\u5728\u6296\u97f3\u7ad9\u5185\uff0c\u5b9d\u5c0a\u7acb\u8db3\u54c1\u724c\u601d\u7ef4\uff0c\u957f\u7ebf\u51fa\u53d1\u7cbe\u7ec6\u5e03\u5c40\uff0c\u54c1\u724c+\u9500\u552e\u5b9e\u6548\u53cc\u7ba1\u9f50\u4e0b\uff0c\u5b9e\u73b0\u65b0\u5e73\u53f0\u751f\u610f\u53ef\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>PGC\u76f4\u64ad<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/f3efc2f43a8c4c0190bb2025c0241b9e.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/94a83961687d412e98daa71f466aec63.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p><strong>Trends 3\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u963f\u91ccUD\u5185\u5bb9\u8425\u9500\uff0c\u8de8\u5e73\u53f0\u8ffd\u8e2a\u79cd\u8349<\/strong><\/p>\n\n\n\n<p>\u963f\u91cc\u5988\u5988\u5168\u65b0UD\u5185\u5bb9\u5de5\u5177\uff0c\u662f\u57fa\u4e8e\u54c1\u724c\u4e0d\u540c\u751f\u547d\u5468\u671f\u53ca\u4e0d\u540c\u5546\u4e1a\u573a\u666f\u8bc9\u6c42\uff0c\u4ece\u54c1\u724c\/\u4eba\u7fa4\/\u5546\u54c1\u5b9a\u4f4d\u5230\u5185\u5bb9\u79cd\u8349\u53ca\u6536\u5272\u7684\u5168\u94fe\u8def\u5185\u5bb9\u8425\u9500\u670d\u52a1\u3002\u65e0\u8bba\u662f\u5927\u4fc3\u5185\u5bb9\u8425\u9500\u3001\u65b0\u54c1\u5185\u5bb9\u8425\u9500\u3001\u54c1\u724c\u5927\u4e8b\u4ef6\u3001\u54c1\u724c\u65e5\u9500\u7b49\uff0c\u5747\u53ef\u901a\u8fc7\u793e\u4ea4\u5e73\u53f0\u6d41\u91cf\u9a71\u52a8\uff0c\u6c89\u6dc0\u54c1\u724c\u8d44\u4ea7\u3002\u5176\u5185\u5bb9\u8425\u9500\u7b56\u7565\u53ef\u4ece\u7ad9\u5916\u5230\u7ad9\u5185\uff0c\u4ece\u516c\u57df\u5230\u79c1\u57df\uff0c\u5b8c\u6210\u4ece0\u5230N\u6b21\u7528\u6237\u89e6\u8fbe\uff0c\u5b9e\u73b0\u9ad8\u6548\u5185\u5bb9\u94fe\u8def\u8986\u76d6\uff0c\u6784\u5efa\u6d88\u8d39\u8005\u8425\u9500\u95ed\u73af\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/724889c2c08d4d2e9050fdad68aee9e3.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p><strong>Trends 4\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u6570\u636e\u6307\u5bfc\uff0c\u8ba9\u8425\u9500\u6709\u636e\u53ef\u4f9d<\/strong><\/p>\n\n\n\n<p>\u6570\u636e\u65f6\u4ee3\uff0c\u57fa\u4e8e\u6570\u636e\u7684\u8d27\u54c1\u8fd0\u8425\u548c\u6d88\u8d39\u8005\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u6b63\u6210\u4e3a\u54c1\u724c\u589e\u957f\u7684\u5173\u952e\u5f15\u64ce\u3002\u56f4\u7ed5\u7740\u65b0\u54c1\u3001\u4f18\u8d28\u8d27\u54c1\u53ca\u7206\u54c1\u7684\u8fd0\u8425\uff0c\u80fd\u6709\u6548\u5e26\u52a8\u9500\u552e\u589e\u957f\uff1b\u5bf9\u54c1\u724c\u4eba\u7fa4\u53ca\u7cbe\u7ec6\u5316\u5708\u9009\u3001\u6f5c\u5ba2\u84c4\u6c34\u3001\u63a8\u8fdb\u5173\u7cfb\u6df1\u5ea6\u7b49\u7684\u6d88\u8d39\u8005\u8fd0\u8425\u7b56\u7565\uff0c\u80fd\u6709\u6548\u63d0\u5347\u4eba\u7fa4\u6548\u80fd\u3002\u8d27\u54c1\u8fd0\u8425\u4e0e\u6d88\u8d39\u8005\u8fd0\u8425\u7684\u7cbe\u51c6\u6c9f\u901a\uff0c\u9a71\u52a8\u751f\u610f\u63d0\u901f\u3002\u5728\u8fd9\u5176\u4e2d\uff0c\u6570\u636e\u6307\u5bfc\u4e86\u4e2a\u6027\u5316\u589e\u957f\u65b9\u6848\uff0c\u8ba9\u8425\u9500\u6709\u636e\u53ef\u4f9d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/26792a79e21a4a06968f1f5369ed6618.png\" alt=\"2022\u5e74\u54c1\u6548\u8425\u9500\u98ce\u5411\u6807\"\/><\/figure>\n\n\n\n<p><strong>\u5199\u5728\u6700\u540e<\/strong><\/p>\n\n\n\n<p>2022\u5e74\uff0c\u201c\u6d41\u91cf\u5185\u5377\u201d\u3001\u201c\u76f4\u64ad\u5185\u5377\u201d\u6218\u51b5\u785d\u70df\u5f25\u6f2b\uff0c\u9762\u5bf9\u5e02\u573a\u73af\u5883\u4e4b\u53d8\uff0c\u552f\u6709\u6253\u7834\u684e\u688f\uff0c\u8d70\u51fa\u74f6\u9888\u3002\u4e00\u5207\u6b63\u5728\u88ab\u91cd\u5851\uff0c\u4e00\u5207\u4e5f\u6b63\u5728\u4e3a\u53ef\u6301\u7eed\u589e\u957f\u84c4\u529b\u3002<\/p>\n\n\n\n<p>\u4f5c\u8005\uff1a\u5b9d\u5c0a\u7535\u5546 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