{"id":63180,"date":"2022-04-01T16:50:37","date_gmt":"2022-04-01T08:50:37","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63180"},"modified":"2022-04-01T16:50:39","modified_gmt":"2022-04-01T08:50:39","slug":"%e7%8b%ac%e7%ab%8b%e7%ab%99%e8%bf%90%e8%90%a5%e6%8e%a8%e5%b9%bf%e4%bc%9a%e7%94%a8%e5%88%b0%e7%9a%84%e6%9c%af%e8%af%ad%e5%a4%a7%e5%85%a8","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/63180.html","title":{"rendered":"\u72ec\u7acb\u7ad9\u8fd0\u8425\u63a8\u5e7f\u4f1a\u7528\u5230\u7684\u672f\u8bed\u5927\u5168"},"content":{"rendered":"\n

ROI<\/strong><\/p>\n\n\n\n

ROI<\/a>\uff08Return on Investment\uff09\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5728\u63a8\u5e7f\u5f15\u6d41\u65b9\u9762\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u6548\u679c\u56de\u62a5\u548c\u603b\u6210\u672c\u6295\u5165\u6bd4\u3002ROI=\u603b\u5229\u6da6\u00f7\u603b\u6210\u672c*100%\u3002ROI\u8d8a\u9ad8\uff0c\u8bc1\u660e\u5229\u6da6\u8d8a\u9ad8\uff0c\u82e5 ROI \u5927\u4e8e0\uff0c\u5219\u8868\u793a\u662f\u8d5a\u94b1\u7684\uff0c\u82e5 ROI \u5c0f\u4e8e0\uff0c\u5219\u8bc1\u660e\u6574\u4f53\u662f\u4e8f\u635f\u72b6\u6001\u3002\u6240\u4ee5\u901a\u8fc7 ROI \u8fd9\u4e2a\u8ba1\u7b97\u5e7f\u544a\u76c8\u4e8f\u7684\u6570\u636e\u6307\u6807\uff0c\u4f60\u5c31\u53ef\u4ee5\u6e05\u695a\u5730\u4e86\u89e3\u81ea\u5df1\u7684\u76c8\u4e8f\u60c5\u51b5\u3002\u7531\u4e8eROI \u4e2d\u7684\u6210\u672c\u662f\u603b\u6210\u672c\uff0c\u5305\u62ec\u4e86\u5546\u54c1\u3001\u5e7f\u544a\u3001\u7269\u6d41\u7b49\u5404\u79cd\u6210\u672c\u8981\u7d20\uff0c\u56e0\u6b64\u96be\u4ee5\u7528 ROI \u51c6\u786e\u8861\u91cf\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

ROAS<\/strong><\/p>\n\n\n\n

ROAS(Return on Ad Spend)\u6307\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff0c\u7528\u4e8e\u8861\u91cf\u6bcf\u7ec4\u5e7f\u544a\u82b1\u8d39\u80fd\u5e26\u6765\u591a\u5c11\u6536\u5165\u3002ROAS=\u603b\u6536\u5165\u00f7\u5e7f\u544a\u82b1\u8d39*100%\u3002ROAS\u80fd\u8861\u91cf\u51fa\u6bcf\u5355\u4f4d\u6d41\u91cf\u6d88\u8017\u5e26\u6765\u7684\u4ef7\u503c\uff0c\u901a\u5e38\u53ef\u4ee5\u76f4\u63a5\u5728\u6d41\u91cf\u6295\u653e\u540e\u53f0\u8ffd\u8e2a\u5230\u3002\u4f46\u7531\u4e8e\u53d7\u4e0d\u540c\u4ea7\u54c1\u7684\u6210\u672c\u5f71\u54cd\uff0cROAS \u5177\u4f53\u591a\u5c11\u624d\u53eb\u201c\u8d5a\u201d\u5e76\u6ca1\u6709\u4e00\u4e2a\u51c6\u786e\u5b9a\u8bba\u3002\u4e00\u822c\u60c5\u51b5\u4e0b\uff0cROAS \u57282\u4ee5\u4e0a\uff0c\u624d\u8ba4\u5b9a\u5e7f\u544a\u6295\u653e\u662f\u6709\u6210\u6548\u7684\uff08\u5177\u4f53\u60c5\u51b5\u56e0\u4ea7\u54c1\u800c\u5f02\uff09\u3002<\/p>\n\n\n\n

GMV<\/strong><\/p>\n\n\n\n

GMV\uff08Gross Merchandise Volume\uff09\u7528\u4e8e\u7535\u5546\u884c\u4e1a\uff0c\u6307\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u6210\u4ea4\u603b\u989d\u3002\u5728\u7535\u5546\u7f51\u7ad9\u5b9a\u4e49\u91cc\u9762\u6307\u7684\u662f\u7f51\u7ad9\u6210\u4ea4\u91d1\u989d\uff0c \u5b9e\u9645\u6307\u7684\u662f\u62cd\u4e0b\u8ba2\u5355\u91d1\u989d\uff0c \u5305\u542b\u4ed8\u6b3e\u548c\u672a\u4ed8\u6b3e\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n

Reach<\/strong><\/p>\n\n\n\n

Reach\u662f\u7528\u4e8e\u8bb0\u5f55\u5e7f\u544a\u89e6\u53ca\u5230\u4e86\u591a\u5c11\u4eba\u7684\u8ba1\u6570\u5ea6\u91cf\u3002\u5728\u6295\u5e7f\u544a\u8fc7\u7a0b\u4e2d\uff0c\u4f18\u5316\u5e08\u5f80\u5f80\u4f1a\u5173\u6ce8\u5e7f\u544a\u8bbe\u7f6e\u6761\u4ef6\u540e\u80fd\u89e6\u53ca\u5230\u591a\u5c11\u4eba\u3002<\/p>\n\n\n\n

Coverage<\/strong><\/p>\n\n\n\n

\u4eba\u7fa4\u8986\u76d6\u3002\u5b83\u7684\u542b\u4e49\u548c Reach \u8f83\u4e3a\u7c7b\u4f3c\uff0c\u4f46\u662f\u542b\u4e49\u66f4\u6a21\u7cca\u4e00\u4e9b\uff0c\u5f80\u5f80\u7528\u767e\u5206\u6bd4\u6765\u8868\u793a\u3002\u4f8b\u5982\uff0c\u5e0c\u671b Reach \u5230\u7684\u4eba\u7fa4\u662f1\u4e2a\u4ebf\uff0c\u800c\u5b9e\u9645 Reach \u5230\u7684\u662f6000\u4e07\uff0c\u90a3\u4e48 Coverage \u5927\u7ea6\u662f60%\u3002<\/p>\n\n\n\n

Audience<\/strong><\/p>\n\n\n\n

\u6307\u53d7\u4f17\uff0c\u4e5f\u5c31\u662f\u5b9e\u9645\u4e0a\u5e7f\u544a\u7684\u7684\u9605\u89c8\u8005\u3002<\/p>\n\n\n\n

Click<\/strong><\/p>\n\n\n\n

\u70b9\u51fb\uff0c\u662f\u6307\u4e92\u8054\u7f51\u7528\u6237\u70b9\u51fb\u67d0\u4e2a\u5e7f\u544a\u7684\u6b21\u6570\u3002<\/p>\n\n\n\n

Impression<\/strong><\/p>\n\n\n\n

\u6307\u201c\u66dd\u5149\u201d\uff0c\u5728\u5e7f\u544a\u6d41\u91cf\u7684\u4e13\u4e1a\u8bcd\u4e2d\u4e5f\u88ab\u79f0\u4e3a\u201c\u5c55\u793a\u91cf\u201d\u6216\u201c\u663e\u793a\u91cf\u201d\uff0c\u7528\u4e8e\u8861\u91cf\u5e7f\u544a\u88ab\u663e\u793a\u7684\u6b21\u6570\u3002<\/p>\n\n\n\n

Conversion Rate<\/strong><\/p>\n\n\n\n

\u6307\u8f6c\u5316\u7387\uff0c\u662f\u8861\u91cf\u4ece\u6d41\u91cf\u5230\u5b9e\u9645\u9500\u552e\u8f6c\u5316\u80fd\u529b\u7684\u6307\u6807\uff0c\u9500\u552e\u8ba2\u5355\u91cf\u4e0e\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u7684\u4eba\u6570(\u6216\u8005\u6b21\u6570)\u7684\u6bd4\u4f8b\u5173\u7cfb\u3002\u4e0e ROI \u7c7b\u4f3c\uff0c\u4e0d\u8fc7 ROI \u8861\u91cf\u7684\u662f\u8d44\u91d1(\u9500\u552e\u6536\u5165\u3001\u6210\u672c\u652f\u51fa)\u7684\u5229\u7528\u6548\u7387\uff0c\u800c\u8f6c\u5316\u7387\u8861\u91cf\u7684\u662f\u6d41\u91cf\u7684\u5229\u7528\u6548\u7387\u3002<\/p>\n\n\n\n

BounceRate<\/strong><\/p>\n\n\n\n

\u6307\u8df3\u51fa\u7387\uff0c\u662f\u8861\u91cf\u5e7f\u544a LangdingPage\uff08\u4e00\u822c\u4e5f\u662f\u54c1\u724c\u72ec\u7acb\u7ad9\u4e2d\u7684\u7f51\u9875\uff09\u7684\u6307\u6807\u3002\u6307\u8bbf\u95ee\u4e86\u5165\u53e3\u9875\u9762\uff08\u4f8b\u5982\u7f51\u7ad9\u9996\u9875\uff09\u5c31\u79bb\u5f00\u7684\u8bbf\u95ee\u91cf\u4e0e\u6240\u4ea7\u751f\u603b\u8bbf\u95ee\u91cf\u7684\u767e\u5206\u6bd4\u3002\u8df3\u51fa\u7387\u8ba1\u7b97\u516c\u5f0f\uff1a\u8df3\u51fa\u7387=\u8bbf\u95ee\u4e00\u4e2a\u9875\u9762\u540e\u79bb\u5f00\u7f51\u7ad9\u7684\u6b21\u6570\/\u603b\u8bbf\u95ee\u6b21\u6570\u3002\u8df3\u51fa\u7387\u4e0e\u7f51\u7ad9\u6548\u679c\u3001\u5546\u54c1\u4ef7\u683c\u3001\u8425\u9500\u7b56\u7565\u7b49\u606f\u606f\u76f8\u5173\uff0c\u5982\u679c\u8df3\u51fa\u7387\u8fc7\u9ad8\uff0c\u5219\u9700\u8981\u5ba1\u89c6\u72ec\u7acb\u7ad9\u8fd0\u8425\u7684\u76f8\u5173\u95ee\u9898\u3002<\/p>\n\n\n\n

Content Feeds<\/strong><\/p>\n\n\n\n

\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u662f\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u4fe1\u606f\u6d41\u662f\u5185\u5bb9\u5e76\u5217\u6392\u5217\u81ea\u4e0a\u800c\u4e0b\u50cf\u7011\u5e03\u6d41\u4e00\u822c\uff0c\u800c\u5728\u4fe1\u606f\u6d41\u4e2d\u63d2\u5165\u8ddf\u4fe1\u606f\u5185\u5bb9\u5f62\u6001\u4e00\u6837\u7684\u5e7f\u544a\uff0c\u8fd9\u79cd\u5f62\u5f0f\u5c31\u662f\u4fe1\u606f\u6d41\u5e7f\u544a\u3002<\/p>\n\n\n\n

DisplayAds<\/strong><\/p>\n\n\n\n

\u5c55\u793a\u5e7f\u544a\uff0c\u662f\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u5c55\u793a\u5e7f\u544a\u4e3b\u8981\u6307\u9759\u6001\u7684\u56fe\u7247\u5e7f\u544a\u3001\u52a8\u753b\u5e7f\u544a\u53ca\u5bcc\u5a92\u4f53\u5e7f\u544a\uff08\u4f8b\u5982\u80fd\u4e92\u52a8\u7684\u5e7f\u544a\uff09\u3002<\/p>\n\n\n\n

Native Ads<\/strong><\/p>\n\n\n\n

\u539f\u751f\u5e7f\u544a\uff0c\u662f\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u5c31\u662f\u90a3\u4e9b\u770b\u8d77\u6765\u5c31\u50cf\u7f51\u7ad9\u6216\u8005app\u4e2d\u6b63\u5e38\u5185\u5bb9\u4e00\u6837\u7684\u5e7f\u544a\u3002\u539f\u751f\u5e7f\u544a\u5bb9\u6613\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u6df7\u4e3a\u4e00\u8c08\uff0c\u4f46\u5b83\u4eec\u5e76\u4e0d\u662f\u4e00\u56de\u4e8b\uff0c\u539f\u751f\u5e7f\u544a\u53ef\u4ee5\u91c7\u7528\u4fe1\u606f\u6d41\u6765\u5b9e\u73b0\uff0c\u4f46\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u6b64\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CTR<\/strong><\/p>\n\n\n\n

CTR(Click Through Rate)\u4e5f\u79f0\u4e3a\u70b9\u51fb\u7387\uff0c\u5c31\u662f\u7528\u70b9\u51fb\u6570\u9664\u4ee5 \u66dd\u5149\u91cf\uff08Impression\uff09 \u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n

CPM<\/strong><\/p>\n\n\n\n

CPM(Cost Per Mille)\u6307\u7684\u662f\u5c55\u793a\u7ed9\u6bcf\u5343\u4e2a\u4eba\u7684\u8d39\u7528\u3002\u662f\u6309\u5c55\u793a\u91cf\u4ed8\u8d39\u5e7f\u544a\u6a21\u5f0f\u4e0b\u7684\u8d39\u7528\uff0c\u53ea\u8981\u5c55\u793a\u4e86\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u5185\u5bb9\uff0c\u5e7f\u544a\u4e3b\u5c31\u4e3a\u6b64\u4ed8\u8d39\u3002<\/p>\n\n\n\n

PPC<\/strong><\/p>\n\n\n\n

PPC\uff08Pay Per Click\uff09 \u662f\u4e00\u79cd\u641c\u7d22\u5f15\u64ce\u7684\u6309\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u8d39\u7528\u7684\u5e7f\u544a\u63a8\u5e7f\u6a21\u5f0f\u3002<\/p>\n\n\n\n

CPC<\/strong><\/p>\n\n\n\n

CPC\uff08Cost Per Click\uff09\u6307\u6bcf\u6b21\u70b9\u51fb\u7684\u82b1\u8d39\u3002\u662f\u6309\u70b9\u51fb\u4ed8\u8d39\u7684\u5e7f\u544a\u6a21\u5f0f\u4e0b\u7684\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u6839\u636e\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u6536\u8d39\uff08\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a PPC \u6a21\u5f0f\u4e0b\u4ed8\u8d39\u7684\u5355\u4ef7\uff09\u3002\u5728\u6309\u5c55\u793a\u8ba1\u8d39\u7684\u5e7f\u544a\u7cfb\u7edf\u4e2d\uff0c\u8fd8\u5b58\u5728\u4e00\u4e2a\u6362\u7b97\u516c\u5f0f\u300cCPC=CPM\/\uff081000*CTR\uff09\u300d\u3002<\/p>\n\n\n\n

CPA<\/strong><\/p>\n\n\n\n

CPA\uff08Cost Per Action\uff09\u6307\u6bcf\u4e2a\u884c\u52a8\u8fbe\u6210\u6240\u9700\u7684\u8d39\u7528\u3002\u662f\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\u4ed8\u8d39\u5e7f\u544a\u6a21\u5f0f\u4e0b\u7684\u8d39\u7528\uff0c\u4f8b\u5982\u6211\u4eec\u8bbe\u7f6e\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c\u662f\u8d2d\u4e70\uff0c\u90a3\u4e48CPA\u5c31\u662f\u5b8c\u6210\u4e00\u4e2a\u8ba2\u5355\u7684\u5e7f\u544a\u82b1\u8d39\u3002<\/p>\n\n\n\n

AOV<\/strong><\/p>\n\n\n\n

AOV(Average Order Value)\u610f\u601d\u4e3a\u5ba2\u5355\u4ef7\uff0c\u5373\u5e73\u5747\u6bcf\u4e2a\u8ba2\u5355\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n

SEO<\/strong><\/p>\n\n\n\n

SEO\uff08Search Engine Optimization\uff09\u6307\u7684\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u7279\u522b\u6307\u641c\u7d22\u5f15\u64ce\u641c\u7d22\u7ed3\u679c\u81ea\u7136\u6392\u540d\u7684\u4f18\u5316\u3002\u81ea\u7136\u6392\u540d\u5c31\u662f\u4e0d\u901a\u8fc7\u7ed9\u641c\u7d22\u5f15\u64ce\u4ed8\u8d39\u5c31\u80fd\u83b7\u5f97\u7684\u6392\u540d\u3002<\/p>\n\n\n\n

SEM<\/strong><\/p>\n\n\n\n

SEM(Search Engine Marketing)\u5373\u641c\u7d22\u5f15\u64ce\u8425\u9500\u3002\u5728\u56fd\u5185\uff0cSEM \u542b\u4e49\u6bd4\u8f83\u72ed\u4e49\uff0c\u4ec5\u6307PPC\uff0c\u4f46\u5e7f\u4e49\u7684 SEM \u662f PPC \u548c SEO \u7684\u7edf\u79f0\u3002<\/p>\n\n\n\n

Path<\/strong><\/p>\n\n\n\n

\u6307\u8def\u5f84\u3002\u4efb\u4f55\u6784\u6210\u5148\u540e\u6b21\u5e8f\u7684\u4e00\u7cfb\u5217\u4e8b\u4ef6\u6216\u884c\u4e3a\u90fd\u53ef\u4ee5\u7528\u8def\u5f84\u6765\u63cf\u8ff0\u3002\u8def\u5f84\u5206\u6790\uff08pathanalysis\uff09\u4e5f\u662f\u5e7f\u544a\u4f18\u5316\u5e08\u8f83\u4e3a\u5e38\u7528\u7684\u4e00\u79cd\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n\n\n\n

Bots<\/strong><\/p>\n\n\n\n

\u6307\u673a\u5668\u4eba\u3002\u975e\u4eba\u4ea7\u751f\u7684\u6d41\u91cf\u90fd\u88ab\u79f0\u4e3a\u673a\u5668\u6d41\u91cf\uff0c\u5373 Botstraffic\u3002Bots \u662f\u4e92\u8054\u7f51\u865a\u5047\u6d41\u91cf\u4e3b\u8981\u7684\u521b\u9020\u8005\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u8fd0\u8425\u65b9\u9762\u7684\u672f\u8bed<\/strong><\/p>\n\n\n\n

UV<\/strong><\/p>\n\n\n\n

UV\uff08Unique Visitor\uff09\u610f\u4e3a\u72ec\u7acb\u8bbf\u5ba2\uff0c\u7edf\u8ba11\u5929\u5185\u8bbf\u95ee\u67d0\u7ad9\u70b9\u7684\u7528\u6237\u6570\uff08\u4ee5 cookie \u4e3a\u4f9d\u636e\uff09\u3002\u4e00\u822c\u6211\u4eec\u4f1a\u4ee5\u8bbf\u95ee\u7f51\u7ad9\u7684\u4e00\u53f0\u7535\u8111\u5ba2\u6237\u7aef\u4f5c\u4e3a\u4e00\u4e2a\u8bbf\u5ba2\uff0c\u6240\u4ee5\u53ef\u4ee5\u7406\u89e3\u6210\u8bbf\u95ee\u67d0\u7f51\u7ad9\u7684\u7535\u8111\u7684\u6570\u91cf\u3002\u7f51\u7ad9\u5224\u65ad\u6765\u8bbf\u7535\u8111\u7684\u8eab\u4efd\u662f\u901a\u8fc7\u6765\u8bbf\u7535\u8111\u7684 cookies \u5b9e\u73b0\u7684\u3002\u5982\u679c\u7528\u6237\u66f4\u6362\u4e86 IP \u4f46\u4e0d\u6e05\u9664 cookies\uff0c\u518d\u8bbf\u95ee\u76f8\u540c\u7f51\u7ad9\uff0c\u8be5\u7f51\u7ad9\u7684\u7edf\u8ba1\u4e2d UV \u6570\u662f\u4e0d\u53d8\u7684\uff1b\u5982\u679c\u7528\u6237\u4e0d\u4fdd\u5b58 cookies \u8bbf\u95ee\u3001\u6e05\u9664 cookies \u6216\u8005\u66f4\u6362\u8bbe\u5907\u8bbf\u95ee\uff0c\u8ba1\u6570\u4f1a\u52a01\u3002<\/p>\n\n\n\n

PV<\/strong><\/p>\n\n\n\n

PV(Page View)\u6307\u7684\u662f\u8bbf\u95ee\u91cf\uff0c \u5373\u9875\u9762\u6d4f\u89c8\u91cf\u6216\u70b9\u51fb\u91cf\uff0c\u8861\u91cf\u7f51\u7ad9\u7528\u6237\u8bbf\u95ee\u7684\u7f51\u9875\u6570\u91cf\uff1b\u5728\u4e00\u5b9a\u7edf\u8ba1\u5468\u671f\u5185\u7528\u6237\u6bcf\u6253\u5f00\u6216\u5237\u65b0\u4e00\u4e2a\u9875\u9762\u5c31\u8bb0\u5f551\u6b21\uff0c\u591a\u6b21\u6253\u5f00\u6216\u5237\u65b0\u540c\u4e00\u9875\u9762\u5219\u6d4f\u89c8\u91cf\u7d2f\u8ba1\u3002<\/p>\n\n\n\n

\u72ec\u7acb IP \u6570<\/strong><\/p>\n\n\n\n

\u63071\u5929\u5185\u4f7f\u7528\u4e0d\u540c IP \u5730\u5740\u7684\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u7684\u6570\u91cf\u3002\u540c\u4e00 IP \u65e0\u8bba\u8bbf\u95ee\u4e86\u51e0\u4e2a\u9875\u9762\uff0c\u72ec\u7acb IP \u6570\u5747\u4e3a1\u3002IP \u662f\u57fa\u4e8e\u7528\u6237\u5e7f\u57df\u7f51 IP \u5730\u5740\u6765\u533a\u5206\u4e0d\u540c\u7684\u8bbf\u95ee\u8005\u7684\uff0c\u6240\u4ee5\u591a\u4e2a\u7528\u6237\uff08\u591a\u4e2a\u5c40\u57df\u7f51IP\uff09\u5728\u540c\u4e00\u4e2a\u8def\u7531\u5668\uff08\u540c\u4e00\u4e2a\u5e7f\u57df\u7f51IP\uff09\u5185\u4e0a\u7f51\uff0c\u53ef\u80fd\u88ab\u8bb0\u5f55\u4e3a\u4e00\u4e2a\u72ec\u7acb IP \u8bbf\u95ee\u8005\u3002\u5982\u679c\u7528\u6237\u4e0d\u65ad\u66f4\u6362 IP\uff0c\u5219\u6709\u53ef\u80fd\u88ab\u591a\u6b21\u7edf\u8ba1\u3002<\/p>\n\n\n\n

Listing<\/strong><\/p>\n\n\n\n

\u6307\u5546\u54c1\u8be6\u7ec6\u7684\u5c55\u793a\u9875\u9762\uff0c\u4f8b\u5982\u54c1\u724c\u72ec\u7acb\u7ad9\u4e2d\u70b9\u51fb\u67d0\u4e2a\u5546\u54c1\u540e\u8df3\u8f6c\u7684\u5c55\u793a\u8be6\u60c5\u9875\u3002<\/p>\n\n\n\n

SKU<\/strong><\/p>\n\n\n\n

SKU(Stock Keeping Unit)\u53eb\u4f5c\u5b58\u8d27\u5355\u4f4d\uff0c\u4e5f\u53ef\u79f0\u4e3a\u5e93\u5b58\u5355\u5143\uff0c\u5b9a\u4e49\u4e3a\u5e93\u5b58\u7ba1\u7406\u4e2d\u7684\u6700\u5c0f\u53ef\u7528\u5355\u5143\u3002SKU \u7684\u5b9a\u4e49\u6839\u636e\u4e0d\u540c\u884c\u4e1a\u3001\u516c\u53f8\u3001\u6a21\u5f0f\u800c\u5b9a\uff0c\u4f8b\u5982\uff1a\u8de8\u5883\u7535\u5546\u65f6\u5c1a\u54c1\u7c7b\u7684\u5356\u5bb6\u5b9a\u4e49\u7684 SKU \u901a\u5e38\u8868\u793a\u89c4\u683c\u3001\u989c\u8272\u3001\u6b3e\u5f0f\uff0c\u800c\u5728\u7ebf\u4e0b\u96f6\u552e\u95e8\u5e97\u4e2d\u6709\u65f6\u79f0\u5355\u54c1\u4e3a\u4e00\u4e2a SKU\u3002\u5728\u8de8\u5883\u7535\u5546\u72ec\u7acb\u7ad9\u4e2d\uff0cSKU \u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u6570\u636e\uff0c\u5356\u5bb6\u4f1a\u4ee5 SKU \u521d\u6b65\u4e86\u89e3\u6240\u5904\u7684\u6a21\u5f0f\u3002<\/p>\n\n\n\n

SPU<\/strong><\/p>\n\n\n\n

SPU\uff08Standard Product Unit\uff09\u53eb\u4f5c\u6807\u51c6\u4ea7\u54c1\u5355\u4f4d\uff0c\u662f\u5546\u54c1\u4fe1\u606f\u805a\u5408\u7684\u6700\u5c0f\u5355\u4f4d\uff0c\u662f\u4e00\u7ec4\u53ef\u590d\u7528\u3001\u6613\u68c0\u7d22\u7684\u6807\u51c6\u5316\u4fe1\u606f\u7684\u96c6\u5408\uff0c\u8be5\u96c6\u5408\u63cf\u8ff0\u4e86\u4e00\u4e2a\u4ea7\u54c1\u7684\u7279\u6027\u3002SPU \u548c SKU \u6982\u5ff5\u5f88\u5bb9\u6613\u6df7\u6dc6\u3002\u5e7f\u4e49\u4e0a\u8bb2\uff0c\u7c7b\u76ee>SPU>SKU\uff0c\u5b9e\u9645\u4e3e\u4f8b\u6765\u8bf4\uff0c\u300ciphone12\u300d\u662fSPU\uff0c\u300c256G \u84dd\u8272 iphone12\u300d\u662f SKU\u3002<\/p>\n\n\n\n

GMV<\/strong><\/p>\n\n\n\n

GMV(Gross Merchandise Volume)\u7528\u4e8e\u7535\u5546\u884c\u4e1a\uff0c\u6307\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u6210\u4ea4\u603b\u989d\u3002\u5728\u7535\u5546\u7f51\u7ad9\u5b9a\u4e49\u91cc\u9762\u6307\u7684\u662f\u7f51\u7ad9\u6210\u4ea4\u91d1\u989d\uff0c \u8fd9\u4e2a\u5b9e\u9645\u6307\u7684\u662f\u62cd\u4e0b\u8ba2\u5355\u91d1\u989d\uff0c \u5305\u542b\u4ed8\u6b3e\u548c\u672a\u4ed8\u6b3e\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n

AOV<\/strong><\/p>\n\n\n\n

AOV(Average Order Value)\u6307\u5ba2\u5355\u4ef7\uff0c\u5373\u5e73\u5747\u6bcf\u4e2a\u8ba2\u5355\u7684\u4ef7\u683c\u3002AOV=\u603b\u9500\u552e\u91d1\u989d\/\u8ba2\u5355\u6570\u91cf\u3002<\/p>\n\n\n\n

LTV<\/strong><\/p>\n\n\n\n

LTV\uff08Life Time Value\uff09\u5373\u5ba2\u6237\u7ec8\u751f\u4ef7\u503c\u3002\u53ef\u4ee5\u7406\u89e3\u4e3a\u4e00\u4e2a\u6d88\u8d39\u8005\u4ece\u7b2c\u4e00\u6b21\u5230\u6700\u540e\u4e00\u6b21\u5728\u8fd9\u91cc\u8d2d\u4e70\u8fd9\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u8fbe\u5230\u5230\u5168\u90e8\u7ecf\u6d4e\u6536\u76ca\u3002\u5982\u4eca\u5728\u8de8\u5883\u7535\u5546\u4e2d\u72ec\u7acb\u7ad9\u9886\u57df\uff0c\u8fd9\u4e2a\u6982\u5ff5\u88ab\u63d0\u53ca\u7684\u8d8a\u6765\u8d8a\u9891\u7e41\uff0c\u7528\u4e8e\u8861\u91cf\u6d88\u8d39\u8005\u5bf9\u5546\u5bb6\u6240\u4ea7\u751f\u7684\u4ef7\u503c\uff0c\u6240\u4ee5\u5b83\u4e5f\u88ab\u5b9a\u4e3a\u5546\u5bb6\u662f\u5426\u80fd\u591f\u53d6\u5f97\u9ad8\u5229\u6da6\u7684\u91cd\u8981\u53c2\u8003\u6307\u6807\u3002<\/p>\n\n\n\n

ARPU<\/strong><\/p>\n\n\n\n

ARPU<\/a>\uff08Average Revenue Per User\uff09\u6307\u7684\u662f\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\u3002ARPU \u503c\u9ad8\u8bf4\u660e\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u8d21\u732e\u7684\u6536\u5165\u9ad8\uff0c\u8fd9\u6bb5\u65f6\u95f4\u4e1a\u52a1\u5728\u4e0a\u5347\u3002\u8ba1\u7b97\u516c\u5f0f\uff1aARPU \u503c(\u5143\/\u6708)= \u603b\u6536\u5165 \/ \u7528\u6237\u6570\u3002<\/p>\n\n\n\n

BounceRate<\/strong><\/p>\n\n\n\n

\u6307\u8df3\u51fa\u7387\uff0c\u662f\u8861\u91cf\u5e7f\u544a LangdingPage\uff08\u4e00\u822c\u4e5f\u662f\u54c1\u724c\u72ec\u7acb\u7ad9\u4e2d\u7684\u7f51\u9875\uff09\u7684\u6307\u6807\u3002\u6307\u8bbf\u95ee\u4e86\u5165\u53e3\u9875\u9762\uff08\u4f8b\u5982\u7f51\u7ad9\u9996\u9875\uff09\u5c31\u79bb\u5f00\u7684\u8bbf\u95ee\u91cf\u4e0e\u6240\u4ea7\u751f\u603b\u8bbf\u95ee\u91cf\u7684\u767e\u5206\u6bd4\u3002\u8df3\u51fa\u7387\u8ba1\u7b97\u516c\u5f0f\uff1a\u8df3\u51fa\u7387=\u8bbf\u95ee\u4e00\u4e2a\u9875\u9762\u540e\u79bb\u5f00\u7f51\u7ad9\u7684\u6b21\u6570\/\u603b\u8bbf\u95ee\u6b21\u6570\u3002\u8df3\u51fa\u7387\u4e0e\u7f51\u7ad9\u6548\u679c\u3001\u5546\u54c1\u4ef7\u683c\u3001\u8425\u9500\u7b56\u7565\u7b49\u606f\u606f\u76f8\u5173\uff0c\u5982\u679c\u8df3\u51fa\u7387\u8fc7\u9ad8\uff0c\u5219\u9700\u8981\u5ba1\u89c6\u72ec\u7acb\u7ad9\u8fd0\u8425\u7684\u76f8\u5173\u95ee\u9898\u3002<\/p>\n\n\n\n

CTR<\/strong><\/p>\n\n\n\n

CTR\uff08Click Through Rate\uff09\u610f\u4e3a\u70b9\u51fb\u7387\uff0c\u662f\u7528\u70b9\u51fb\u6570\u9664\u4ee5 \u66dd\u5149\u6570\uff08Impression\uff09 \u7684\u6bd4\u4f8b\uff0c\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\u4f1a\u7528\u6765\u8861\u91cf\u5e7f\u544a\u5e26\u6765\u7684\u6d41\u91cf\u60c5\u51b5\u3002<\/p>\n\n\n\n

CVR<\/strong><\/p>\n\n\n\n

CVR\uff08Conversion Rate\uff09\u53eb\u4f5c\u8f6c\u5316\u7387\uff0c\u662f\u8861\u91cf\u4ece\u6d41\u91cf\u5230\u5b9e\u9645\u9500\u552e\u8f6c\u5316\u80fd\u529b\u7684\u6307\u6807\uff0c\u9500\u552e\u8ba2\u5355\u91cf\u4e0e\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u7684\u4eba\u6570(\u6216\u8005\u6b21\u6570)\u7684\u6bd4\u4f8b\u5173\u7cfb\u3002\u8f6c\u5316\u7387\u8861\u91cf\u7684\u662f\u6d41\u91cf\u7684\u5229\u7528\u6548\u7387\u3002<\/p>\n\n\n\n

Conversion Path<\/strong><\/p>\n\n\n\n

\u5373\u8f6c\u5316\u8def\u5f84\u3002\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\uff0c\u8f6c\u5316\u8def\u5f84\u6307\u6d88\u8d39\u8005\u5728\u8fdb\u5165\u72ec\u7acb\u7ad9\u540e\u5b8c\u6210\u5356\u5bb6\u671f\u671b\u7ed3\u679c\uff08\u4e00\u822c\u6307\u4e0b\u5355\u8f6c\u5316\uff09\u4e2d\u7ecf\u5386\u7684\u8be6\u7ec6\u6b65\u9aa4\u63cf\u8ff0\u3002<\/p>\n\n\n\n

CTA<\/strong><\/p>\n\n\n\n

CTA\uff08Call to action\uff09\uff0c\u610f\u4e3a\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u65e8\u5728\u8fc5\u901f\u505a\u51fa\u54cd\u5e94\u6216\u9f13\u52b1\u7acb\u5373\u8d2d\u4e70\u7684\u4efb\u4f55\u8425\u9500\u672f\u8bed\u90fd\u80fd\u79f0\u4e3aCTA\u3002\u72ec\u7acb\u7ad9\u8fd0\u8425\u901a\u5e38\u4f1a\u4f7f\u7528 CTA \u63d0\u5347\u8f6c\u5316\u3002<\/p>\n\n\n\n

CAC<\/strong><\/p>\n\n\n\n

CAC\uff08Customer Acquisition Cost\uff09\u6307\u7684\u662f\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c \u5373\u82b1\u591a\u5c11\u94b1\u83b7\u53d6\u4e86\u4e00\u4e2a\u65b0\u7528\u6237\u3002\u4e00\u822cCAC\u7684\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1aCAC=\uff08N\u4e2a\u6708\u7684\u8425\u9500\u8d39\u7528+ N\u4e2a\u6708\u7684\u9500\u552e\u6210\u672c\uff09\/ N\u4e2a\u6708\u7684\u65b0\u5ba2\u6570\u91cf<\/p>\n\n\n\n

CPL<\/strong><\/p>\n\n\n\n

CPL\uff08Cost Per Leads\uff09\u6307\u7684\u662f\u6bcf\u6761\u9500\u552e\u7ebf\u7d22\u82b1\u8d39\u7684\u6210\u672c\uff0c \u5373\u5bf9\u6bcf\u4e00\u6761\u9500\u552e\u7ebf\u7d22\u8fdb\u884c\u6210\u672c\u8861\u91cf\u3002\u6bcf\u6761\u9500\u552e\u7ebf\u7d22\u6210\u672c\u8861\u91cf=\u603b\u8d39\u7528\/\u7ebf\u7d22\u91cf\u3002<\/p>\n\n\n\n

\u52a0\u8d2d\u7387<\/strong><\/p>\n\n\n\n

\u6307\u8fdb\u5165\u72ec\u7acb\u7ad9\u7684\u6d88\u8d39\u8005\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u548c\u603b\u4eba\u6570\u4e4b\u95f4\u7684\u6bd4\u7387\u3002\u8fd9\u4e2a\u6307\u6807\u662f\u72ec\u7acb\u7ad9\u8f6c\u5316\u7387\u94fe\u6761\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u5b50\u73af\u8282\uff0c\u4e5f\u662f\u72ec\u7acb\u7ad9\u8fd0\u8425\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u6570\u636e\u3002<\/p>\n\n\n\n

\u52a0\u8d2d\u8f6c\u5316\u7387<\/strong><\/p>\n\n\n\n

\u6307\u72ec\u7acb\u7ad9\u4e2d\u52a0\u8d2d\u7684\u8fd9\u90e8\u5206\u6d88\u8d39\u8005\u6700\u7ec8\u8d2d\u4e70\u7684\u6bd4\u7387\u3002\u540c\u6837\u662f\u72ec\u7acb\u7ad9\u8f6c\u5316\u7387\u94fe\u6761\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u5b50\u73af\u8282\uff0c\u662f\u72ec\u7acb\u7ad9\u8fd0\u8425\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u6570\u636e\u3002<\/p>\n\n\n\n

CRM<\/strong><\/p>\n\n\n\n

CRM\uff08Customer Relationship Management\uff09\u5373\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u662f\u4e00\u79cd\u4f01\u4e1a\u4e0e\u73b0\u6709\u5ba2\u6237\u53ca\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u5173\u7cfb\u4e92\u52a8\u7684\u7ba1\u7406\u3002\u901a\u8fc7\u5bf9\u5ba2\u6237\u6570\u636e\u7684\u5386\u53f2\u79ef\u7d2f\u548c\u5206\u6790\uff0cCRM\u53ef\u4ee5\u589e\u8fdb\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u6700\u5927\u5316\u589e\u52a0\u4f01\u4e1a\u9500\u552e\u6536\u5165\u548c\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u3002\u5728\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e2d\uff0cCRM\u4e3b\u8981\u6307\u7684\u662f\u90ae\u4ef6\u8425\u9500\u3001\u5728\u7ebf\u5ba2\u670d\u7b49\u91cd\u8981\u624b\u6bb5\u3002<\/p>\n\n\n\n

A\/B Testing<\/strong><\/p>\n\n\n\n

\u662f\u4e00\u79cd\u968f\u673a\u6d4b\u8bd5\u7684\u65b9\u6cd5\uff0c\u5c06\u4e24\u4e2a\u4e0d\u540c\u7684\u65b9\u6848\u8fdb\u884c\u5047\u8bbe\u6bd4\u8f83\u3002\u5b83\u53ef\u4ee5\u7528\u6765\u6d4b\u8bd5\u67d0\u4e00\u4e2a\u53d8\u91cf\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u5dee\u5f02\uff0c\u5728\u8de8\u5883\u7535\u5546\u72ec\u7acb\u7ad9\u7684\u8fd0\u8425\u4e2d\uff0c\u4e00\u822c\u4f1a\u8ba9\u72ec\u7acb\u7ad9\u4e2dA\u548cB\u4e24\u4e2a\u53d8\u91cf\u4e0d\u540c\uff0c\u518d\u6d4b\u8bd5\u6d88\u8d39\u8005\u5bf9\u4e8eA\u548cB\u7684\u53cd\u5e94\u5dee\u5f02\uff0c\u6839\u636e\u7ed3\u679c\u5224\u65adA\u548cB\u7684\u65b9\u5f0f\u54ea\u79cd\u66f4\u4f73\u3002<\/p>\n\n\n\n

\u590d\u8d2d\u7387<\/strong><\/p>\n\n\n\n

\u6307\u5728\u5355\u4f4d\u65f6\u95f4\u6bb5\u5185\uff0c\u518d\u6b21\u8d2d\u4e70\u4eba\u6570\/\u603b\u8d2d\u4e70\u4eba\u6570\u3002\u4f8b\u5982\u4e00\u4e2a\u6708\u5185\uff0c\u6709100\u4e2a\u5ba2\u6237\u6210\u4ea4\uff0c\u5176\u4e2d\u670920\u4e2a\u662f\u56de\u5934\u5ba2\uff0c\u5219\u590d\u8d2d\u7387\u4e3a20%\u3002<\/p>\n\n\n\n

\u5546\u54c1\u52a8\u9500\u7387<\/strong><\/p>\n\n\n\n

\u5546\u54c1\u52a8\u9500\u7387\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5546\u54c1\u52a8\u9500\u7387=\u52a8\u9500\u54c1\u79cd\u6570\u00f7 \u95e8\u5e97\u7ecf\u8425\u603b\u54c1\u79cd\u6570*100% \u3002\u8fd9\u4e2a\u6307\u6807\u80fd\u4fa7\u9762\u8861\u91cf\u9009\u54c1\u60c5\u51b5\uff0c\u9002\u7528\u4e8eSKU\u6bd4\u8f83\u591a\u7684\u72ec\u7acb\u7ad9\uff0c\u662f\u8861\u91cf\u5546\u54c1\u9500\u552e\u60c5\u51b5\u7684\u4e00\u4e2a\u8fd0\u8425\u6307\u6807\u3002<\/p>\n\n\n\n

Dropshipping<\/strong><\/p>\n\n\n\n

\u72ec\u7acb\u7ad9\u6a21\u5f0f\u91cd\u70b9\u4e00\u79cd\uff0c \u6307\u65e0\u8d27\u6e90\u7684\u4ee3\u53d1\u6a21\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

ROI ROI\uff08Return on Investment\uff09\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5728\u63a8\u5e7f\u5f15\u6d41\u65b9\u9762\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u6548\u679c\u56de\u62a5\u548c\u603b\u6210\u672c\u6295\u5165\u6bd4\u3002ROI=\u603b\u5229\u6da6\u00f7\u603b\u6210\u672c*100%\u3002ROI\u8d8a\u9ad8\uff0c\u8bc1\u660e\u5229\u6da6\u8d8a\u2026<\/p>\n","protected":false},"author":2,"featured_media":63165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[],"special":[],"class_list":["post-63180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","entry"],"views":63283,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/63180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=63180"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/63180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/63165"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=63180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=63180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=63180"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=63180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}