{"id":63636,"date":"2022-04-07T10:06:52","date_gmt":"2022-04-07T02:06:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63636"},"modified":"2022-04-07T10:06:53","modified_gmt":"2022-04-07T02:06:53","slug":"%e4%ba%ba%e4%ba%ba%e9%83%bd%e9%9c%80%e8%a6%81%e5%ad%a6%e4%b9%a0%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e6%80%9d%e7%bb%b4","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/63636.html","title":{"rendered":"\u4eba\u4eba\u90fd\u9700\u8981\u5b66\u4e60\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4"},"content":{"rendered":"\n<p>\u5728\u516c\u53f8\u7684\u4e66\u67b6\u4e0a\u501f\u4e86\u4e00\u672c\u7f8e\u56fd<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e4b\u7236<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/sean-ellis\" title=\"Sean Ellis\" target=\"_blank\">Sean Ellis<\/a><\/span>\u7684\u300a\u589e\u957f\u9ed1\u5ba2\u300b\uff0c\u5148\u662f\u4ed4\u7ec6\u5730\u770b\u4e86\u4e00\u904d\uff0c\u7136\u540e\u53c8\u6311\u91cd\u70b9\u770b\u4e86\u4e00\u904d\uff0c\u5e76\u505a\u4e86\u8bfb\u4e66\u7b14\u8bb0\uff0c\u4e0b\u9762\u5c31\u4ee5\u6211\u7684\u7406\u89e3\u4e3a\u5927\u5bb6\u89e3\u8bfb\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2\uff0c\u600e\u6837\u5229\u7528\u589e\u957f\u9ed1\u5ba2\u7684\u65b9\u6cd5\u6765\u52a9\u529b\u4f01\u4e1a\u5feb\u901f\u589e\u957f\uff0c\u4ee5\u53ca\u5b66\u4e60\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4\u6765\u91cd\u65b0\u5ba1\u89c6\u81ea\u6211\u5de5\u4f5c\u7684\u4ef7\u503c\u3002\u65e0\u8bba\u4f60\u662f\u4ec0\u4e48\u804c\u4e1a\u90fd\u9700\u8981\u77e5\u9053\u589e\u957f\u9ed1\u5ba2\u6240\u5e26\u6765\u7684\u4ef7\u503c\uff0c\u4f5c\u4e3a\u8bbe\u8ba1\u5e08\u66f4\u5e94\u8be5\u53bb\u5b66\u4e60\u589e\u957f\u9ed1\u5ba2\uff0c\u56e0\u4e3a\u8981\u505a\u597d\u589e\u957f\u9ed1\u5ba2\uff0c\u524d\u63d0\u6761\u4ef6\u662f\u505a\u597d\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u5728\u589e\u957f\u4e2d\u4e0d\u65ad\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u7684\u8fc7\u7a0b\u3002\u8d39\u8bdd\u4e0d\u591a\u8bf4\uff0c\u6211\u7684\u76ee\u6807\u5e0c\u671b\u4f60\u770b\u5b8c\u4f1a\u6709\u6536\u83b7\u2026.<\/p>\n\n\n\n<p>\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u8fd9\u4e00\u6982\u5ff5\u8d77\u6e90\u4e8e\u7f8e\u56fd\u4e92\u8054\u7f51\u884c\u4e1a\uff0c\u7531\u589e\u957f\u9ed1\u5ba2\u7f51\u7684\u521b\u59cb\u4eba Sean Ellis \u5728 2007\u5e74\u9996\u6b21\u63d0\u51fa\u7684\uff0c\u5df2\u7ecf\u5e2e\u52a9\u7845\u8c37\u591a\u5bb6\u516c\u53f8\u5b8c\u6210\u4ea7\u54c1\u7684\u5feb\u901f\u589e\u957f\u3002\u5176\u4e2d\u6700\u8457\u540d\u7684\u6848\u4f8b\u5305\u62ec Dropbox\uff0cHotmail\uff0cFacebook\u3002\u8fd1\u5e74\u6765\uff0c\u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\u4f20\u5230\u56fd\u5185\uff0c\u4e5f\u5f15\u8d77\u4e86\u4f17\u591a\u521b\u4e1a\u8005\u7684\u5173\u6ce8\u3002\u56fd\u5185\u5f88\u591a\u57f9\u8bad\u673a\u6784\u6216\u5927\u5496\u90fd\u8bb2\u8fc7\u589e\u957f\u9ed1\u5ba2\u91cc\u63d0\u5230\u7684\u6982\u5ff5\u548c\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u7528\u7b80\u5355\u901a\u4fd7\u7684\u8bed\u8a00\u89e3\u91ca\uff1a\u5c31\u662f\u5e2e\u52a9\u4f01\u4e1a\u548c\u56e2\u961f\u66f4\u7075\u6d3b\u3001\u66f4\u5feb\u901f\u5730\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u9700\u6c42\uff0c\u9a71\u52a8\u6570\u636e\u5feb\u901f\u8bd5\u9a8c\uff0c\u52a0\u901f\u63a8\u51fa\u65b0\u4ea7\u54c1\u548c\u65b0\u529f\u80fd\uff0c\u4f4e\u6210\u672c\u7206\u53d1\u5f0f\u83b7\u5ba2\u3001\u6fc0\u6d3b\uff0c\u7559\u5b58\u5e76\u53d8\u73b0\u7684\u7b56\u7565\uff0c\u4ee5\u53ca\u5982\u4f55\u5e2e\u52a9\u8d5a\u53d6\u66f4\u591a\u5229\u6da6\u7684\u65b9\u6cd5\u548c\u6d41\u7a0b\u3002\u8fd9\u5173\u7cfb\u5230\u6bcf\u4e00\u4e2a\u804c\u80fd\u8de8\u90e8\u95e8\u7684\u534f\u4f5c\uff0c\u65e0\u8bba\u4f60\u662f\u4ea7\u54c1\u7ecf\u7406\uff0c\u8bbe\u8ba1\u5e08\uff0c\u8f6f\u4ef6\u5f00\u53d1\u5de5\u7a0b\u5e08\uff0c\u5e02\u573a\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u5173\u6ce8\u548c\u5b66\u4e60\u589e\u957f\u9ed1\u5ba2\uff0c\u52a9\u529b\u7528\u6237\u589e\u957f\uff0c\u5b9e\u73b0\u4ea7\u54c1\u548c\u81ea\u6211\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u5efa\u7acb\u589e\u957f\u56e2\u961f<\/p>\n\n\n\n<p>\u5728\u56fd\u5185\u7edd\u5927\u90e8\u5206\u516c\u53f8\u53ef\u80fd\u8fd8\u6ca1\u6709\u4e00\u4e2a\u4e13\u804c\u8d1f\u8d23\u7528\u6237\u589e\u957f\u7684\u56e2\u961f\uff0c\u4f46\u4e00\u5b9a\u4f1a\u6709\u5e02\u573a\u8425\u9500\u6216\u9500\u552e\u56e2\u961f\uff0c\u56e0\u4e3a\u4ea7\u54c1\u5982\u679c\u6ca1\u6709\u4eba\u6765\u4e70\uff0c\u6ca1\u6709\u6210\u529f\u9500\u552e\u5230\u5ba2\u6237\u624b\u91cc\uff0c\u516c\u53f8\u5c31\u6ca1\u6709\u6536\u76ca\uff0c\u4ea7\u54c1\u4e5f\u6ca1\u6709\u5b58\u5728\u7684\u5fc5\u8981\u3002\u8425\u9500\u56e2\u961f\u53ea\u505a\u4e86\u4ea7\u54c1\u7684\u521d\u671f\u9636\u6bb5\uff0c\u5982\u54c1\u724c\u3001\u5e7f\u544a\u3001\u5b9a\u4f4d\u4ee5\u53ca\u501f\u52a9\u641c\u7d22\u5f15\u64ce\u3001\u7f51\u7edc\u8425\u9500\u83b7\u5ba2\uff0c\u800c\u589e\u957f\u9ed1\u5ba2\u6240\u505a\u7684\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u8fc7\u8fd9\u79cd\u4f20\u7edf\u8425\u9500\u6240\u5b9a\u4e49\u7684\u8303\u7574\u3002\u589e\u957f\u9ed1\u5ba2\u662f\u901a\u8fc7\u6838\u5fc3\u4ea7\u54c1\u7684\u7814\u53d1\u4ee5\u53ca\u7528\u6237\u4f53\u9a8c\u7b49\u5de5\u4f5c\u5feb\u901f\u4f4e\u6210\u672c\u83b7\u5f97\u4e1a\u52a1\u589e\u957f\uff0c\u7279\u522b\u662f\u5728\u7528\u6237\u7684\u7559\u5b58\u4e0a\uff0c\u9700\u8981\u63d0\u9ad8\u5404\u4e2a\u73af\u8282\u7684\u8f6c\u5316\u7387\uff0c\u540c\u65f6\u5728\u5404\u79cd\u6e20\u9053\u4e0a\u8fdb\u884c\u4f18\u5316\uff0c\u8fc5\u901f\u7528\u6570\u636e\u627e\u5230\u4f18\u5316\u7684\u65b9\u5f0f\uff0c\u4e0d\u65ad\u4f18\u5316\u548c\u8fed\u4ee3\u7684\u8fc7\u7a0b\uff0c\u8d2f\u7a7f\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\uff0c\u901a\u8fc7\u5404\u4e2a\u90e8\u95e8\u95f4\u7684\u534f\u4f5c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6574\u4f53\u6301\u7eed\u7684\u6700\u4f73\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u4e3a\u4e86\u5b9e\u73b0\u4ea7\u54c1\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u964d\u4f4e\u98ce\u9669\u5feb\u901f\u76c8\u5229\u53d8\u73b0\uff0c\u65e0\u8bba\u662f\u5927\u516c\u53f8\u8fd8\u662f\u5c0f\u516c\u53f8\u90fd\u5e94\u8be5\u5efa\u7acb\u81ea\u5df1\u7684\u7528\u6237\u589e\u957f\u56e2\u961f\u3002\u50cf\u9886\u82f1\u8fd9\u6837\u7684\u5927\u516c\u53f8\u589e\u957f\u56e2\u961f\u6709\u4e0a\u767e\u4eba\uff0c\u4f18\u6b65\u516c\u53f8\u5219\u6709\u4e0d\u540c\u7684\u804c\u80fd\u5c0f\u7ec4\u6784\u6210\uff0c\u6709\u8d1f\u8d23\u53f8\u673a\u7528\u6237\u589e\u957f\u7684\uff0c\u6709\u8d1f\u8d23\u4e58\u5ba2\u7528\u6237\u589e\u957f\u7684\uff0c\u6709\u8d1f\u8d23\u56fd\u9645\u5e02\u573a\u6269\u5c55\u7684\u7b49\u7b49\u3002\u5982\u679c\u662f\u5c0f\u578b\u521b\u4e1a\u516c\u53f8\u5e94\u8be5\u7531\u521b\u59cb\u4eba\u6765\u8d1f\u8d23\u9886\u5bfc\u589e\u957f\u56e2\u961f\uff0c\u56e0\u4e3aCEO\u5bf9\u4f01\u4e1a\u6218\u7565\u548c\u4ea7\u54c1\u76ee\u6807\u6709\u6df1\u523b\u7684\u8ba4\u8bc6\u3002\u589e\u957f\u56e2\u961f\u6210\u5458\u5e94\u8be5\u6709\u4ea7\u54c1\u7ecf\u7406\u3001\u5f00\u53d1\u5de5\u7a0b\u5e08\u3001\u8425\u9500\u4eba\u5458\u3001\u6570\u636e\u5206\u6790\u5e08\u3001\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u7b49\uff0c\u6210\u7acb\u8de8\u804c\u80fd\u7684\u589e\u957f\u56e2\u961f\u4e0d\u4ec5\u80fd\u52a0\u901f\u4ea7\u54c1\u3001\u9879\u76ee\u5de5\u7a0b\u3001\u6570\u636e\u548c\u5e02\u573a\u90e8\u95e8\u4e4b\u95f4\u7684\u5408\u4f5c\uff0c\u800c\u4e14\u80fd\u6fc0\u52b1\u56e2\u961f\u6210\u5458\u5feb\u901f\u8fbe\u6210\u4e00\u81f4\u7684\u4e1a\u52a1\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u505a\u589e\u957f\u7684\u524d\u63d0\u6761\u4ef6<\/p>\n\n\n\n<p>\u8981\u6709\u4e00\u4e2a\u597d\u4ea7\u54c1<\/p>\n\n\n\n<p>\u65e9\u671f\u56fd\u5185\u76db\u884cAPP\u7684\u65f6\u5019\uff0c\u8c01\u62e5\u6709\u6d41\u91cf\u8c01\u5c31\u6709\u8bdd\u8bed\u6743\u5c31\u66f4\u5bb9\u6613\u62c9\u5230\u6295\u8d44\uff0c\u7b49\u5230\u94b1\u70e7\u5e72\u516c\u53f8\u5012\u4e0b\u5df2\u7ecf\u65e0\u529b\u56de\u5929\uff0c\u80fd\u6d3b\u4e0b\u6765\u7684\u8bf4\u660e\u4ea7\u54c1\u5e94\u8be5\u505a\u7684\u4e0d\u9519\uff0c\u5f97\u5230\u5e02\u573a\u8ba4\u53ef\u5e76\u5b9e\u73b0\u76c8\u5229\u3002\u505a\u4ea7\u54c1\u5c31\u50cf\u505a\u4eba\u4e00\u6837\uff0c\u6bd4\u5982\u6709\u4eba\u8bf4\u73b0\u5728\u662f\u77ed\u89c6\u9891\u7684\u98ce\u53e3\uff0c\u505a\u77ed\u89c6\u9891\u4f1a\u5e26\u6765\u5f88\u591a\u6d41\u91cf\uff0c\u7136\u540e\u5c31\u53bb\u505a\u77ed\u89c6\u9891\uff0c\u5982\u679c\u4f60\u7684\u6d41\u91cf\u66b4\u589e\uff0c\u4e00\u591c\u4e4b\u95f4\u6210\u4e86\u7f51\u7ea2\uff0c\u4f46\u6ca1\u6709\u6301\u7eed\u5e26\u7ed9\u7c89\u4e1d\u6709\u6548\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u5f88\u5feb\u5c31\u4f1a\u8fed\u5165\u8c37\u5e95\u65e0\u4eba\u95ee\u6d25\u3002\u8fd9\u8bf4\u660e\u4e86\u4ec0\u4e48\u5462\uff1f\u4eba\u4eec\u53ea\u5173\u6ce8\u5982\u4f55\u5feb\u901f\u83b7\u53d6\u6d41\u91cf\uff0c\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u589e\u957f\uff0c\u800c\u6ca1\u6709\u6539\u5584\u4ea7\u54c1\u4f53\u9a8c\u672c\u8eab\uff0c\u5982\u679c\u60f3\u8981\u7ef4\u6301\u957f\u671f\u7684\u7528\u6237\u589e\u957f\uff0c\u5fc5\u987b\u8981\u6709\u4e00\u4e2a\u597d\u4ea7\u54c1\uff0c\u800c\u8fd9\u4e2a\u4ea7\u54c1\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\uff0c\u80fd\u6301\u7eed\u5438\u5f15\u7528\u6237\u6bcf\u5929\u60f3\u8981\u6253\u5f00\u5b83\uff0c\u627e\u5230\u4ea7\u54c1\u7684Aha moment \u3002<\/p>\n\n\n\n<p>\u4ea7\u54c1\u7684Aha moment<\/p>\n\n\n\n<p>Aha moment \u201c\u554a\u54c8\u65f6\u523b\u201d\uff0c\u5c31\u662f\u4ea7\u54c1\u4f7f\u7528\u6237\u773c\u524d\u4e00\u4eae\u7684\u65f6\u523b\uff0c\u662f\u7528\u6237\u771f\u6b63\u53d1\u73b0\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\uff0c\u4ea7\u54c1\u4e3a\u4f55\u5b58\u5728\uff0c\u4e3a\u4f55\u9700\u8981\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u7528\u6237\u80fd\u4ece\u4e2d\u5f97\u5230\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u4ea7\u54c1\u5bf9\u7528\u6237\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u5c31\u50cf\u5fae\u4fe1\u4e3a\u4ec0\u4e48\u5bf9\u4f60\u6765\u8bf4\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\uff0c\u56e0\u4e3a\u4f60\u80fd\u591f\u9a6c\u4e0a\u770b\u5230\u5bb6\u4eba\u548c\u670b\u53cb\u53d1\u5e03\u7684\u7167\u7247\u548c\u72b6\u6001\u5e76\u4e14\u548c\u4ed6\u4eec\u5206\u4eab\u81ea\u5df1\u7684\u8fd1\u51b5\uff0c\u5fae\u4fe1\u514d\u8d39\u53c8\u80fd\u4ee3\u66ff\u7535\u8bdd\u3002\u6bd4\u5982\u6296\u97f3\u7684\u554a\u54c8\u65f6\u523b\u662f\u4e3a\u5e95\u5c42\u8001\u767e\u59d3\u63d0\u4f9b\u5c55\u73b0\u81ea\u6211\u7684\u5e73\u53f0\uff0c\u4e0a\u4e2a\u7279\u6548\u539f\u6765\u6211\u8fd8\u53ef\u4ee5\u8fd9\u4e48\u9177\uff0c\u7528\u673a\u5668\u7684\u7b97\u6cd5\u4e0d\u65ad\u63a8\u9001\u4f60\u60f3\u8981\u770b\u7684\u89c6\u9891\uff0c\u7a7a\u865a\u7684\u5fc3\u5f97\u5230\u6ee1\u8db3\u3002\u597d\u7684\u4f53\u9a8c\u7528\u6237\u4f1a\u89c9\u5f97\u4ea7\u54c1\u592a\u68d2\u4e86\uff0c\u8ba9\u4eba\u7231\u4e0d\u91ca\u624b\u5e76\u5fcd\u4e0d\u4f4f\u5206\u4eab\u7ed9\u670b\u53cb\uff0c\u8fd9\u5c31\u662f\u201c\u554a\u54c8\u65f6\u523b\u201d\u5e26\u6765\u7684\u201c\u554a\u54c8\u4f53\u9a8c\u201d\u3002\u8981\u4ec0\u4e48\u65f6\u5019\u5feb\u8282\u594f\u7684\u5f00\u59cb\u589e\u957f\u9ed1\u5ba2\u5462\uff1f\u95ee\u4e00\u4e0b\u81ea\u5df1\uff0c\u4f60\u662f\u5426\u77e5\u9053\u7528\u6237\u7684\u201c\u554a\u54c8\u65f6\u523b\u201d\u7684\u70b9\u5728\u54ea\u91cc\uff1f\u65b0\u4ea7\u54c1\u901a\u5e38\u662f\u4e3a\u4e86\u521b\u9020\u4e00\u4e2a\u8ba9\u7528\u6237\u65e0\u6cd5\u6297\u62d2\u5e76\u4e14\u80fd\u591f\u6ee1\u8db3\u4e00\u5927\u6279\u7528\u6237\u5207\u5b9e\u9700\u6c42\u7684\u201c\u554a\u54c8\u4f53\u9a8c\u201d\u3002\u6709\u65f6\u7528\u6237\u5728\u4f7f\u7528\u4e00\u4e2a\u4ea7\u54c1\u4e00\u6bb5\u65f6\u95f4\u540e\u624d\u4f1a\u771f\u6b63\u53d1\u73b0\u201c\u554a\u54c8\u4f53\u9a8c\u201d\uff0c \u90a3\u4e48\u600e\u4e48\u77e5\u9053\u8fd9\u6837\u7684\u4f53\u9a8c\u662f\u4ea7\u54c1\u4e0d\u53ef\u6216\u7f3a\u7684\u5462\uff1f\u90a3\u5c31\u662f\u7528\u6237\u8c03\u7814.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"910\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-56.png\" alt=\"\" class=\"wp-image-63637\"\/><\/figure>\n\n\n\n<p>\u7528\u6237\u8c03\u7814<\/p>\n\n\n\n<p>\u4ea7\u54c1\u7684\u521d\u671f\u8c03\u7814\u4e0d\u540c\u4e0e\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\u8c03\u7814\uff0c\u8fd9\u4e2a\u8c03\u7814\u662f\u5e2e\u52a9\u521d\u671f\u4ea7\u54c1\u5feb\u901f\u627e\u5230\u4ea7\u54c1\u5b58\u5728\u7684\u4ef7\u503c\uff0c\u8c03\u7814\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5\uff0c\u4e5f\u5c31\u662f\u5bf9\u8fd9\u4e2a\u4ea7\u54c1\u7684\u671f\u5f85\u6709\u591a\u9ad8\uff0c\u6709\u6ca1\u6709\u5fc5\u8981\u505a\u8fd9\u4e2a\u4ea7\u54c1\u3002\u589e\u957f\u9ed1\u5ba2\u8fd9\u672c\u4e66\u91cc\u63d0\u5230\u7684\u7528\u6237\u95ee\u5377\u95ee\u9898\u6a21\u677f\u5206\u4eab\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>1.\u5982\u679c\u8fd9\u4e2a\u4ea7\u54c1\u660e\u5929\u5c31\u65e0\u6cd5\u4f7f\u7528\u4e86\u4f60\u4f1a\u6709\u591a\u5931\u671b\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a\uff09\u975e\u5e38\u5931\u671b<\/li><li>b\uff09\u6709\u4e00\u70b9\u5931\u671b<\/li><li>c\uff09\u4e0d\u5931\u671b<\/li><li>d\uff09\u4e0d\u9002\u7528\u2014\u5df2\u7ecf\u5f03\u7528\u4ea7\u54c1<\/li><\/ul>\n\n\n\n<p>2.\u5982\u679c\u672c\u4ea7\u54c1\u65e0\u6cd5\u4f7f\u7528\u4e86\uff0c\u4f60\u4f1a\u7528\u4ec0\u4e48\u66ff\u4ee3\u4ea7\u54c1\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a\uff09\u6211\u5f88\u53ef\u80fd\u4e0d\u4f1a\u7528\u5176\u4ed6\u4ea7\u54c1<\/li><li>b\uff09\u6211\u4f1a\u7528\u2014\u2014\u2014\uff08\u7528\u6237\u586b\u5199\uff09<\/li><\/ul>\n\n\n\n<p>3.\u672c\u4ea7\u54c1\u7ed9\u4f60\u5e26\u6765\u7684\u4e3b\u8981\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>4.\u4f60\u5411\u522b\u4eba\u63a8\u8350\u8fc7\u672c\u4ea7\u54c1\u5417\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a\uff09\u5426<\/li><li>b\uff09\u662f\uff08\u8bf7\u8bf4\u660e\u4f60\u662f\u5982\u4f55\u63cf\u8ff0\u5b83\u7684\uff09<\/li><\/ul>\n\n\n\n<p>5.\u4f60\u8ba4\u4e3a\u54ea\u79cd\u4eba\u6700\u80fd\u591f\u4ece\u672c\u4ea7\u54c1\u4e2d\u53d7\u76ca\uff1f<\/p>\n\n\n\n<p>6.\u6211\u4eec\u8be5\u5982\u4f55\u6539\u8fdb\u672c\u4ea7\u54c1\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u4f60\u7684\u9700\u6c42\uff1f<\/p>\n\n\n\n<p>7.\u6211\u4eec\u662f\u5426\u53ef\u4ee5\u901a\u8fc7\u90ae\u4ef6\u8ddf\u8fdb\uff0c\u9080\u8bf7\u4f60\u5bf9\u56de\u7b54\u505a\u51fa\u8fdb\u4e00\u6b65\u8bf4\u660e\uff1f<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u8c03\u67e5\u7ed3\u679c\u7684\u5206\u6790\u9ed1\u5ba2\u589e\u957f\u7ed9\u4e86\u4e00\u4e2a\u8bc4\u5224\u6807\u51c6\uff1a\u5982\u679c 40% \u4ee5\u4e0a\u7684\u7528\u6237\u56de\u590d\u7684\u662f\u201c\u975e\u5e38\u5931\u671b\u201d\uff0c\u90a3\u5c31\u610f\u5473\u7740\u4ea7\u54c1\u5df2\u7ecf\u83b7\u5f97\u4e86\u8db3\u591f\u7684\u4e0d\u53ef\u6216\u7f3a\u6027\uff0c\u4e5f\u5c31\u662f\u8bf4\u56e2\u961f\u5df2\u7ecf\u5177\u5907\u4e86\u5168\u529b\u9a71\u52a8\u589e\u957f\u7684\u6761\u4ef6\u3002\u5982\u679c\u8fbe\u4e0d\u523040%\u7684\u95e8\u69db\uff0c\u589e\u957f\u56e2\u961f\u5fc5\u987b\u5148\u627e\u5230\u53cd\u9988\u4e0d\u591f\u7406\u60f3\u7684\u539f\u56e0\u3002\u5982\u679c \u572825%~40% \u4e4b\u95f4\uff0c\u90a3\u4e48\u56e2\u961f\u6240\u9700\u8981\u7684\u5f80\u5f80\u53ea\u662f\u5bf9\u4ea7\u54c1\u505a\u4e00\u4e9b\u5fae\u8c03\u3002\u5982\u679c\u56de\u590d\u4e0d\u5230 25%\uff0c\u53ef\u80fd\u73b0\u6709\u7684\u7528\u6237\u5e76\u4e0d\u9002\u5408\u4f60\u7684\u4ea7\u54c1\uff0c\u6216\u8005\u4ea7\u54c1\u672c\u8eab\u9700\u8981\u66f4\u5177\u5b9e\u8d28\u6027\u7684\u5f00\u53d1\u624d\u80fd\u5c55\u5f00\u589e\u957f\u653b\u52bf\u3002<\/p>\n\n\n\n<p>\u786e\u5b9a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span><\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u63d0\u51fa\u201c\u552f\u4e00\u91cd\u8981\u7684\u6307\u6807\uff08one metric that matters\uff09\u201d\u4e5f\u88ab\u79f0\u4e3a\u201c\u5317\u6781\u661f\u6307\u6807\u201d\uff0c\u5728\u5b8c\u6210\u4e86\u6253\u9020\u7528\u6237\u559c\u7231\u7684\u4ea7\u54c1\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u540e\uff0c\u8981\u9009\u5b9a\u4ea7\u54c1\u6210\u8d25\u7684\u5173\u952e\u6307\u6807\uff0c\u4ee5\u6b64\u6307\u5bfc\u6240\u6709\u7684\u589e\u957f\u7b56\u7565\u3002\u4ea7\u54c1\u6bcf\u4e2a\u65f6\u671f\u90fd\u6709\u4e0d\u540c\u7684\u5173\u952e\u6307\u6807\uff0c\u786e\u7acb\u5173\u952e\u6307\u6807\u6709\u5229\u4e8e\u6fc0\u52b1\u56e2\u961f\u6210\u5458\u671d\u4e00\u4e2a\u76ee\u6807\u524d\u8fdb\uff0c\u907f\u514d\u5c06\u65f6\u95f4\u548c\u8d44\u6e90\u6d6a\u8d39\u5728\u6f2b\u65e0\u76ee\u7684\u7684\u589e\u957f\u8bd5\u9a8c\u4e0a\u3002\u62ff\u6613\u8d1d\u6765\u8bf4\u5317\u6781\u661f\u6307\u6807\u662f\uff1a\u603b\u5546\u54c1\u589e\u957f\u6570\u91cf\uff0c\u5373\u53d1\u5e03\u7269\u54c1\u7684\u5356\u5bb6\u6570\u91cf\u00d7 \u53d1\u5e03\u7269\u54c1\u7684\u6570\u91cf\u00d7 \u4e70\u5bb6\u6570\u91cfx\u6210\u529f\u4ea4\u6613\u6570\u91cf=\u603b\u5546\u54c1\u589e\u957f\u6570\u91cf\u3002\u518d\u6bd4\u5982Airbnb\u7684\u5317\u6781\u661f\u6307\u6807\u662f\u5ba2\u623f\u7684\u9884\u8ba2\u91cf\uff0c\u5982\u679c\u5ba2\u623f\u91cf\u6ca1\u6709\u589e\u52a0\uff0c\u7528\u6237\u4f53\u9a8c\u5230\u7684 \u201c\u554a\u54c8\u65f6\u523b\u201d\u7684\u6b21\u6570\u4e5f\u4e0d\u4f1a\u589e\u52a0\u3002Airbnb\u7684\u201c\u554a\u54c8\u65f6\u523b\u201d\u5bf9\u4e8e\u4f4f\u5ba2\u6765\u8bf4\u662f\u83b7\u5f97\u6ee1\u610f\u7684\u4f4f\u5bbf\u4f53\u9a8c\uff0c\u5bf9\u4e8e\u623f\u4e1c\u6765\u8bf4\u662f\u5229\u7528\u81ea\u5df1\u7684\u5bb6\u8d5a\u53d6\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u9a71\u52a8&#8211;\u5feb\u901f\u8bd5\u9a8c<\/p>\n\n\n\n<p>\u8981\u5b9e\u73b0\u589e\u957f\u9ed1\u5ba2\u5fc5\u987b\u6709\u79d1\u5b66\u7684\u65b9\u6cd5\u548c\u6d41\u7a0b\uff0c\u662f\u4e00\u4e2a\u4e0d\u65ad\u8bd5\u9a8c\u5e76\u9a8c\u8bc1\u7684\u8fc7\u7a0b\u3002\u9700\u8981\u56db\u4e2a\u9636\u6bb5\uff1a1. \u5206\u6790\u6570\u636e\uff0c2. \u5f97\u5230\u8bd5\u9a8c\u60f3\u6cd5\uff0c3. \u6392\u5b9a\u8bd5\u9a8c\u4f18\u5148\u7ea7\uff0c4. \u8fdb\u884c\u8bd5\u9a8c\u6d4b\u8bd5\u3002\u7136\u540e\u518d\u56de\u5230\u5206\u6790\u9636\u6bb5\u5ba1\u89c6\u8bd5\u9a8c\u7ed3\u679c\u5e76\u51b3\u7b56\u4e0b\u4e00\u6b65\u7684\u884c\u52a8\uff0c\u8fd9\u662f\u4e00\u4e2a\u53cd\u590d\u5faa\u73af\u7684\u8fc7\u7a0b\u3002\u8fd9\u56db\u6b65\u4e5f\u662f\u5145\u5206\u53d1\u6325\u5404\u4e2a\u804c\u80fd\u4e4b\u95f4\u7684\u4e13\u4e1a\u80fd\u529b\u7684\u65f6\u5019\u4e86\uff0c\u7528\u6237\u4f53\u9a8c\u5e08\u53ef\u4ee5\u8fdb\u884c\u7528\u6237\u5b9a\u6027\u5b9a\u91cf\u7684\u7814\u7a76\u5e76\u8f93\u51fa\u7528\u7814\u62a5\u544a\uff0c\u8bd5\u9a8c\u7684\u60f3\u6cd5\u53ef\u4ee5\u5168\u5458\u53c2\u4e0e\uff0c\u751a\u81f3\u5916\u9762\u7684\u5ba2\u6237\u4e5f\u53ef\u4ee5\u53c2\u4e0e\uff0c\u6216\u8bb8\u4f1a\u5f97\u5230\u610f\u60f3\u4e0d\u5230\u7684\u60f3\u6cd5\u6216\u65b9\u6848\uff0c\u5f97\u5230\u6709\u6548\u7684\u6539\u8fdb\u70b9\u540e\uff0c\u8981\u8fdb\u884c\u4f18\u5148\u7ea7\u8bc4\u4f30\uff0c\u4ece\u5f71\u54cd\u529b\u3001\u4fe1\u5fc3\u3001\u7b80\u6613\u6027\u8fd9\u4e09\u4e2a\u5c5e\u6027\u6765\u8fdb\u884c\u6253\u5206\uff0c\u4ee5\u786e\u5b9a\u5728\u4ec0\u4e48\u65f6\u5019\u4f18\u5148\u5f00\u5c55\u54ea\u4e00\u9879\u8bd5\u9a8c\uff0c\u4e00\u81f3\u4e24\u5468\u5b8c\u6210\u4e00\u6b21\u5faa\u73af\u4e3a\u4f73\uff0c\u7f13\u6162\u8d77\u6b65\uff0c\u9010\u6e10\u63d0\u901f\uff0c\u6709\u70b9\u50cf\u654f\u6377\u5f00\u53d1\u7684\u601d\u7ef4\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u9ed1\u5ba2\u589e\u957f\u7684\u4e94\u4e2a\u73af\u8282<\/p>\n\n\n\n<p>\u9ed1\u5ba2\u589e\u957f\u7684\u4e94\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f\u73af\u8282\uff1a\u83b7\u5ba2\/Acquisition\u3001\u6fc0\u6d3b\/Activation\u3001\u7559\u5b58\/Retention\u3001\u4ed8\u8d39\/Revenue\u3001\u63a8\u8350\/Referral\u3002\u5373AARRR\u6f0f\u6597\u6a21\u578b\uff0c\u4e5f\u6709\u4eba\u79f0\u201c\u6d77\u76d7\u6a21\u578b\u201d\uff0c\u4f46\u63d0\u9ad8\u4e86\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002\u8fd9\u4e94\u4e2a\u73af\u8282\u662f\u9002\u7528\u4e8e\u5bf9\u7528\u6237\u7684\u5206\u6790\uff0c\u662f\u6709\u4f18\u5148\u7ea7\u7684\uff0c\u5f53\u7136\u4e5f\u6709\u4eba\u628a\u987a\u5e8f\u8c03\u6210 RARRA \u6a21\u578b\uff0c\u5c31\u662f\u4e00\u5f00\u59cb\u5f3a\u8c03\u7559\u5b58\/Retention\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u83b7\u5ba2\/Acquisition<br>\u6beb\u65e0\u7591\u95ee\u5982\u679c\u4e00\u4e2a\u4ea7\u54c1\u6ca1\u6709\u7528\u6237\u53bb\u7528\uff0c\u90a3\u8fd9\u4e2a\u4ea7\u54c1\u4e00\u5b9a\u662f\u5931\u8d25\u7684\uff0c\u5728\u4fdd\u8bc1\u4f60\u7684\u4ea7\u54c1\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u524d\u63d0\u6761\u4ef6\u4e0b\uff0c\u83b7\u53d6\u4e00\u5b9a\u7684\u7528\u6237\u6570\u636e\u91cf\u662f\u9996\u8981\u4efb\u52a1\u3002\u4e0d\u7b56\u624b\u6bb5\u5730\u83b7\u53d6\u7528\u6237\u6570\u91cf\uff0c\u5e76\u4e0d\u4f1a\u957f\u4e45\uff0c\u66f4\u8c08\u4e0d\u4e0a\u7559\u5b58\u3002\u6bd4\u5982\u6709\u4e9b\u516c\u4f17\u53f7\u5229\u7528\u5f53\u4e0b\u70ed\u70b9\u5438\u5f15\u773c\u7403\u7684\u6807\u9898\u6765\u521b\u9020\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u6709\u597d\u7684\u5305\u88c5\u4f46\u6ca1\u6709\u597d\u5185\u5bb9\uff0c\u7528\u6237\u89c9\u5f97\u5185\u5bb9\u5f88\u65e0\u804a\u5c31\u4e0d\u4f1a\u5206\u4eab\uff0c\u8981\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u589e\u957f\u5fc5\u987b\u4e3a\u7528\u6237\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u6fc0\u6d3b\/Activation<br>\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u83b7\u5f97\u4e86\u6f5c\u5728\u7684\u7528\u6237\uff0c\u600e\u4e48\u8ba9\u4ed6\u4eec\u771f\u6b63\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u600e\u4e48\u6fc0\u6d3b\u4ed6\u4eec\u7684\u6d3b\u8dc3\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u5c31\u50cf\u76f8\u4eb2\u4e00\u6837\uff0c\u600e\u4e48\u5728\u7b2c\u4e00\u6b21\u89c1\u9762\u7684\u90a3\u4e00\u523b\uff0c\u7ed9\u5bf9\u65b9\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\uff0c\u83b7\u5f97\u5bf9\u65b9\u82b3\u5fc3\uff0c\u4ece\u800c\u613f\u610f\u548c\u4f60\u6301\u7eed\u6df1\u5ea6\u4ea4\u5f80\uff0c\u4ece\u800c\u8131\u5355\u3002\u6211\u4eec\u505a\u4ea7\u54c1\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6\u7684\u6838\u5fc3\u5728\u4e8e\u4e0a\u8ba9\u7528\u6237\u80fd\u66f4\u5feb\u5730\u4f53\u9a8c\u5230\u201c\u554a\u54c8\u65f6\u523b\u201d \uff0c\u5c31\u662f\u7528\u6237\u5728\u4f7f\u7528\u4f60\u4ea7\u54c1\u6bcf\u4e2a\u9636\u6bb5\u5e26\u6765\u7684\u4ef7\u503c\u7684\u60c5\u7eea\u6ce2\u52a8\uff0c\u53ef\u4ee5\u5236\u505a\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u6765\u5206\u6790\uff0c\u5173\u4e8e\u300a\u5982\u4f55\u505a\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u300b\u6211\u4e4b\u524d\u7684\u6587\u7ae0\u4e5f\u6709\u4ecb\u7ecd\uff0c\u5927\u5bb6\u4e5f\u53ef\u4ee5\u6269\u5c55\u9605\u8bfb\u3002<\/p>\n\n\n\n<p>\u7559\u5b58\/Retention<br>\u6709\u4e86\u6d3b\u8dc3\u7528\u6237\uff0c\u4f46\u662f\u7528\u6237\u6765\u7684\u5feb\uff0c\u8d70\u7684\u4e5f\u5feb\uff0c \u6ca1\u6709\u7528\u6237\u7c98\u6027\u3002\u5546\u4e1a\u7684\u76ee\u7684\u5728\u4e8e\u521b\u9020\u548c\u7559\u4f4f\u987e\u5ba2\u3002\u9ad8\u7559\u5b58\u7387\u4e00\u822c\u90fd\u662f\u5b9e\u73b0\u9ad8\u5229\u6da6\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u7814\u7a76\u8868\u660e\uff0c\u7528\u6237\u7559\u5b58\u7387\u6bcf\u63d0\u9ad8 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(pinch points 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