{"id":64577,"date":"2022-04-14T19:57:06","date_gmt":"2022-04-14T11:57:06","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=64577"},"modified":"2022-04-14T19:57:08","modified_gmt":"2022-04-14T11:57:08","slug":"12000%e5%ad%97%e6%b7%b1%e5%ba%a6%e7%a0%94%e7%a9%b6%e5%85%ad%e5%a4%a7%e6%b6%88%e8%b4%b9%e5%93%81%e7%89%8c%ef%bc%8c%e6%8c%96%e6%8e%98%e7%a7%81%e5%9f%9f%e6%88%98%e7%95%a5%e4%bb%b7%e5%80%bc%ef%bd%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/64577.html","title":{"rendered":"12000\u5b57\u6df1\u5ea6\u7814\u7a76\u516d\u5927\u6d88\u8d39\u54c1\u724c\uff0c\u6316\u6398\u79c1\u57df\u6218\u7565\u4ef7\u503c\uff5c\u589e\u957f\u9ed1\u76d2"},"content":{"rendered":"\n<p>\u8fd1\u65e5\uff0c\u817e\u8baf\u667a\u6167\u96f6\u552e\u53d1\u5e03\u4e86\u300a T+ \u54c1\u724c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%a7%81%e5%9f%9f\" title=\"\u79c1\u57df\" 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class=\"wp-image-64578\"\/><\/figure><\/div>\n\n\n\n<p>\u6839\u636e\u6211\u4eec\u7684\u7814\u7a76\uff0c\u54c1\u724c\u7684\u79c1\u57df\u6218\u7565\u901a\u5e38\u53d7\u5230\u4ee5\u4e0b\u51e0\u4e2a\u7ef4\u5ea6\u7684\u56e0\u7d20\u5f71\u54cd\uff1a<\/p>\n\n\n\n<p>\u4e1a\u6001\u662f\u4ee5\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\u4e3a\u4e3b\uff0c\u4ee5\u53ca\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u5360\u6bd4\uff1b<br>\u7ecf\u8425\u6a21\u5f0f\u662f\u76f4\u8425\u8fd8\u662f\u52a0\u76df\uff0c\u4ee5\u53ca\u76f4\u8425\u52a0\u76df\u7684\u5360\u6bd4\u3001\u54c1\u724c\u4e0e\u7ecf\u9500\u5546\u4e4b\u95f4\u7684\u5173\u7cfb\uff1b<br>\u5bf9\u5bfc\u8d2d\u7684\u4f9d\u8d56\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e0d\u540c\u7279\u5f81\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u79c1\u57df\u7684\u6218\u7565\u548c\u6a21\u5f0f\u6709\u4f55\u7279\u70b9\uff0c\u6211\u4eec\u4e5f\u505a\u51fa\u4e86\u5927\u81f4\u603b\u7ed3\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1262\" height=\"713\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-132.png\" alt=\"\" class=\"wp-image-64579\"\/><\/figure>\n\n\n\n<p>\u8fd9\u516d\u5927\u54c1\u724c\u7684\u79c1\u57df\u5efa\u8bbe\u5206\u522b\u89e3\u51b3\u4e86\u54ea\u4e9b\u589e\u957f\u75db\u70b9\uff1f\u79c1\u57df\u5728\u54c1\u724c\u4ef7\u503c\u94fe\u4e2d\u5904\u4e8e\u600e\u6837\u7684\u4f4d\u7f6e\uff1f\u54c1\u724c\u53c8\u662f\u600e\u6837\u501f\u52a9\u56db\u529b\u6a21\u578b\u505a\u597d\u79c1\u57df\u7684\u6218\u7565\u843d\u5730\uff1f\u6211\u4eec\u5c06\u5728\u5177\u4f53\u7684\u6848\u4f8b\u5206\u6790\u4e2d\u4e3a\u5927\u5bb6\u4e00\u4e00\u89e3\u7b54\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>DTC\u54c1\u724c\uff1a\u642d\u5efa\u6570\u5b57\u5316\u7528\u6237\u4e2d\u53f0\uff0c\u6df1\u6316\u5ba2\u6237\u8d44\u4ea7\u4ef7\u503c<\/li><\/ol>\n\n\n\n<p>\u7b2c\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e24\u4e2aDTC\u54c1\u724c\uff1a\u82b1\u52a0\u548cLemonBox\u3002<\/p>\n\n\n\n<p>DTC\u54c1\u724c\u5929\u7136\u79bb\u7528\u6237\u66f4\u8fd1\uff0c\u56e0\u6b64\u79c1\u57df\u8d77\u76d8\u5feb\uff0c\u6709\u4e9b\u54c1\u724c\u751a\u81f3\u539f\u751f\u4e8e\u79c1\u57df\u751f\u6001\u4e2d\uff0c\u4ed6\u4eec\u4e0d\u9700\u8981\u5904\u7406\u590d\u6742\u7684\u7ecf\u9500\u5546\u5229\u76ca\u5173\u7cfb\uff0c\u79c1\u57df\u6218\u7565\u53ef\u4ee5\u4ece\u66f4\u6574\u4f53\u7684\u89c6\u89d2\u8003\u91cf\u3002<\/p>\n\n\n\n<p>1.1 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u6296\u97f3\u3001B\u7ad9\u3001\u5fae\u535a\u4ee5\u53ca\u5176\u4ed6\u5e73\u53f0\u90fd\u6709\u6d89\u8db3\uff0c2020\u5e74\u540e\u7684\u6295\u653e\u53c8\u5f80\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u89c6\u9891\u5e73\u53f0\u503e\u659c\uff0c\u6210\u4e3a\u4e86\u4e00\u4e2a\u8ffd\u9010\u6d41\u91cf\u6d6a\u5c16\u7684\u5f04\u6f6e\u513f\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u4e00\u5473\u5730\u8ffd\u9010\u6d41\u91cf\uff0c\u53ea\u4f1a\u62c9\u9ad8\u6574\u4f53\u8fd0\u8425\u6210\u672c\uff0c\u800c\u65b0\u7684\u7ea2\u5229\u5f80\u5f80\u610f\u5473\u7740\u65b0\u7684\u9635\u5730\uff0c\u54c1\u724c\u4e0d\u4ec5\u4f1a\u9762\u4e34\u201c\u6c34\u571f\u4e0d\u670d\u201d\u7684\u98ce\u9669\uff0c\u4e5f\u4e0d\u5229\u4e8e\u5efa\u7acb\u8fde\u8d2f\u7684\u7528\u6237\u5fc3\u667a\u3002<\/p>\n\n\n\n<p>\u5e03\u5c40\u79c1\u57df\u4ee5\u5e73\u8861\u6d41\u91cf\u3001\u6210\u672c\u548c\u4ef7\u503c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ee5\u66f4\u5927\u7684\u683c\u5c40\u5b9e\u73b0\u9ad8\u8d28\u91cf\u7684\u89c4\u6a21\u589e\u957f\uff0c\u5df2\u7ecf\u6210\u4e3a\u5fc5\u7136\u7684\u9009\u62e9\u30022020\u5e74\uff0c\u5728\u81ea\u8eab\u53d1\u5c55\u7684\u9700\u6c42\u548c\u5916\u90e8\u75ab\u60c5\u7684\u51b2\u51fb\u4e0b\uff0c\u82b1\u52a0\u5f00\u542f\u4e86\u5efa\u8bbe\u79c1\u57df\u7684\u6218\u7565\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5bf9\u4efb\u4f55\u4e8b\u7269\u548c\u89c4\u5f8b\u7684\u8ba4\u77e5\u90fd\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\uff0c\u82b1\u52a0\u5bf9\u4e0e\u81ea\u8eab\u79c1\u57df\u7684\u5b9a\u4f4d\u4e5f\u7ecf\u5386\u4e86\u4e0d\u540c\u9636\u6bb5\u7684\u63a2\u7d22\u3002<\/p>\n\n\n\n<p>2020\u5e74\u4e0b\u534a\u5e74\uff0c\u516c\u53f8\u5bf9\u79c1\u57df\u7684\u521d\u59cb\u5b9a\u4f4d\u662f\u4ea4\u6613\u8f6c\u5316\u9635\u5730\u3002\u8fd9\u6bb5\u65f6\u95f4\u82b1\u52a0\u4f7f\u7528\u5927\u91cf\u798f\u5229\u4f18\u60e0\u5c06\u7528\u6237\u6c89\u6dc0\u5728\u516c\u4f17\u53f7\u4e0a\uff0c\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u505a\u6d3b\u52a8push\uff0c\u4e00\u5207\u8fd0\u8425\u52a8\u4f5c\u7684\u6700\u7ec8\u76ee\u7684\u90fd\u662f\u63d0\u9ad8\u8f6c\u5316\u3002\u7136\u800c\uff0c\u8fc7\u4e8e\u9891\u7e41\u7684\u201c\u786c\u5e7f\u201d\u635f\u4f24\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u901a\u8fc7\u8865\u8d34\u63d0\u5347\u7684GMV\u4e5f\u65e0\u5f02\u4e8e\u996e\u9e29\u6b62\u6e34\u3002<\/p>\n\n\n\n<p>\u5f7c\u65f6\u82b1\u52a0\u5df2\u7ecf\u5145\u5206\u8ba4\u8bc6\u5230\u5efa\u8bbe\u79c1\u57df\u7528\u6237\u6c60\u7684\u91cd\u8981\u6027\uff0c\u539f\u672c\u54c1\u724c\u7684\u5ba2\u7fa4\u5206\u5e03\u5728\u4e0d\u540c\u7684\u516c\u57df\u5e73\u53f0\u4e0a\uff0c\u54c1\u724c\u5e38\u5e38\u53d7\u9650\u4e8e\u516c\u57df\u5e73\u53f0\u7684\u89c4\u5219\u548c\u7cfb\u7edf\u9650\u5236\uff0c\u65e0\u6cd5\u5bf9\u7528\u6237\u8fdb\u884c\u53cd\u590d\u89e6\u8fbe\uff0c\u4e5f\u7f3a\u5c11\u5bf9\u7528\u6237\u8d44\u4ea7\u548c\u4ea4\u6613\u6570\u636e\u7684\u638c\u63a7\u6743\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u968f\u540e\u7684\u534a\u5e74\u662f\u5168\u57df\u5bfc\u6d41\u548c\u7528\u6237\u6c89\u6dc0\u7684\u9636\u6bb5\u3002\u82b1\u52a0\u5728\u7528\u6237\u786e\u8ba4\u6536\u8d27\u540e\uff0c\u901a\u8fc7AI\u5916\u547c\uff0c\u5c06\u516c\u57df\u5ba2\u7fa4\u6c89\u6dc0\u5230\u4f01\u4e1a\u5fae\u4fe1\uff0c\u63d0\u4f9b\u540e\u7eed\u7684\u517b\u62a4\u54a8\u8be2\u548c\u670d\u52a1\u3002\u8fd9\u4e00\u9636\u6bb5\uff0c\u82b1\u52a0\u7684AI\u5916\u547c\u7684\u52a0\u7c89\u7387\u9ad8\u8fbe30%\uff0c\u4ee5\u4f01\u4e1a\u5fae\u4fe1\u4e3a\u8f7d\u4f53\u7684\u79c1\u57df\u89c4\u6a21\u4ece10w\u4eba\u589e\u957f\u523040w\u4eba\u3002\u8fd9\u4e00\u9636\u6bb5\u79ef\u7d2f\u7684\u79c1\u57df\u7528\u6237\u6c60\uff0c\u4e3a\u82b1\u52a0\u540e\u7eed\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u6253\u4e0b\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u7ecf\u5386\u4e86\u5c06\u8fd1\u4e00\u5e74\u7684\u63a2\u7d22\uff0c\u82b1\u52a0\u57282021\u5e746\u6708\u6b63\u5f0f\u786e\u7acb\u4e86\u79c1\u57df\u505a\u201c\u7528\u6237\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u670d\u52a1\u201d\u7684\u5b9a\u4f4d\uff0c\u628a\u79c1\u57df\u770b\u4f5c\u4e00\u4e2a\u591a\u529f\u80fd\u7684\u6570\u5b57\u5316\u201c\u7528\u6237\u4e2d\u53f0\u201d\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"717\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-134.png\" alt=\"\" class=\"wp-image-64581\"\/><\/figure>\n\n\n\n<p>\u76ee\u524d\uff0cLemonBox\u8d85\u8fc760%\u7684GMV\u90fd\u5728\u5c0f\u7a0b\u5e8f\u4e2d\u4ea7\u751f\uff0c2021\u5e74\u7740\u91cd\u53d1\u529b\u5fae\u4fe1\u79c1\u57df\u540e\uff0c\u5e74GMV\u8fbe\u52308000\u4e07\uff0c\u76f8\u6bd4\u524d\u4e00\u5e74\u7ffb\u4e86\u4e09\u500d\uff0c\u501f\u52a9\u817e\u8baf\u751f\u6001\u5728\u79c1\u57df\u4e2d\u5efa\u7acb\u4e86\u7528\u6237\u5168\u751f\u547d\u5468\u671f\u7684\u89e6\u8fbe\u95ed\u73af\u3002[3]<\/p>\n\n\n\n<p>\u79c1\u57df\u843d\u5730\u4eae\u70b9\uff1a\u8fd0\u8425\u529b\u4f18\u5316AIPL\u8f6c\u5316\u6f0f\u6597<\/p>\n\n\n\n<p>\u4e3a\u4e86\u63d0\u5347\u5c0f\u7a0b\u5e8f\u5b98\u7f51\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u66f4\u597d\u5730\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807\uff0cLemonBox\u5728\u7ec4\u7ec7\u529b\u4e0a\u4e0b\u8db3\u4e86\u529f\u592b\u3002\u76ee\u524d\u8fd9\u652f\u521d\u521b\u56e2\u961f\u5927\u7ea6\u670930\u4f59\u4eba\uff0c\u4ec5\u7b97\u6cd5\u56e2\u961f\u5c31\u5360\u52301\/5\uff0c\u4ea7\u54c1\u548c\u79c1\u57df\u8fd0\u8425\u4e5f\u67095-6\u4eba\u3002[4]\u4ed6\u4eec\u6839\u636eAIPL\u7684\u7528\u6237\u94fe\u8def\u8bbe\u8ba1\u8f6c\u5316\u6f0f\u6597\uff0c\u901a\u8fc7\u5f3a\u5927\u7684\u7b97\u6cd5\u548c\u4ea7\u54c1\u80fd\u529b\u4e3a\u7cbe\u7ec6\u5316\u8fd0\u8425\u63d0\u4f9b\u6709\u529b\u4fdd\u969c\uff0c\u4e0d\u65ad\u63d0\u5347\u8f6c\u5316\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\uff0c\u6211\u4eec\u5c31\u4ece\u8fd0\u8425\u529b\u7684\u5c42\u9762\uff0c\u89e3\u6790LemonBox\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5b9e\u73b0AIPL\u6a21\u578b\u7684\u8f6c\u5316\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u5728\u201c\u6ce8\u610f\u201d\u9636\u6bb5\uff0cLemonBox\u901a\u8fc7\u5fae\u4fe1\u5e7f\u544a\u3001\u5168\u57df\u5185\u5bb9\u6295\u653e\u548c\u79c1\u57df\u88c2\u53d8\u7b49\u5f62\u5f0f\uff0c\u5411\u79c1\u57df\u7528\u6237\u6c60\u5f15\u6d41\u3002\u5f53\u7528\u6237\u5bf9\u54c1\u724c\u4ea7\u751f\u201c\u5174\u8da3\u201d\uff0c\u5c31\u4f1a\u5173\u6ce8\u516c\u4f17\u53f7\u3001\u6253\u5f00\u5c0f\u7a0b\u5e8f\uff0c\u800c\u5c0f\u7a0b\u5e8f\u7684\u767b\u9646\u8bbe\u7f6e\u5219\u4f1a\u8bb0\u5f55\u7528\u6237\u8eab\u4efd\u4fe1\u606f\uff0c\u4e3a\u957f\u671f\u57f9\u80b2\u6253\u4e0b\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u5728\u5c0f\u7a0b\u5e8f\u5185\u5b8c\u6210\u5065\u5eb7\u95ee\u5377\uff0c\u4f1a\u5f97\u5230\u667a\u80fdAI\u8425\u517b\u5e08\u63a8\u8350\u7684\u8865\u5242\u7ec4\u5408\uff0c\u8fdb\u800c\u5b8c\u6210\u201c\u8d2d\u4e70\u201d\u3002\u636e\u7edf\u8ba1\uff0c\u76ee\u524dLemonBox\u79c1\u57df\u5185\u7ea6\u6709300\u4e07\u7528\u6237\uff0c\u5176\u4e2d150-200\u4e07\u5b8c\u6210\u8fc7\u5065\u5eb7\u95ee\u5377\uff0c\u667a\u80fd\u95ee\u5377\u7cfb\u7edf\u753120\u4eba\u8425\u517b\u5e08\u56e2\u961f\u9488\u5bf9\u6bcf\u4e00\u6b21\u7684\u53cd\u9988\u6570\u636e\u4e0d\u65ad\u4f18\u5316\uff0c\u63d0\u5347\u7ed3\u679c\u51c6\u786e\u5ea6\uff0c\u6700\u7ec8\u7528\u6237\u5b8c\u6210\u95ee\u5377\u540e\u7684\u4e0b\u5355\u8f6c\u5316\u7387\u9ad8\u8fbe10%\u3002<\/p>\n\n\n\n<p>\u5b8c\u6210\u8d2d\u4e70\u540e\uff0cLemonBox\u8fd8\u4f1a\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u4f01\u4e1a\u5fae\u4fe1\u5ba2\u670d\uff0c\u63d0\u4f9b\u4e13\u5c5e\u8425\u517b\u54a8\u8be2\uff0c\u5e76\u5b9a\u671f\u4e92\u52a8\u3001\u63a8\u9001\u4f18\u60e0\u6d3b\u52a8\u7b49\uff0c\u63d0\u9ad8\u7528\u6237\u5fe0\u8bda\u5ea6\uff0c\u5c0f\u7a0b\u5e8f\u5185\u7684\u670d\u7528\u6253\u5361\u548c\u79ef\u5206\u5151\u6362\u529f\u80fd\uff0c\u4e5f\u6781\u5927\u5730\u589e\u5f3a\u7528\u6237\u9ecf\u6027\uff0c\u63d0\u5347\u670d\u7528\u5b8c\u6210\u7387\uff0c\u8fdb\u800c\u63d0\u5347\u590d\u8d2d\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u987e\u5ba2\u6210\u4e3a\u4e86\u5fe0\u8bda\u987e\u5ba2\uff0cLemonBox\u5c31\u4f1a\u901a\u8fc7\u5206\u4eab\u8fd4\u73b0\u673a\u5236\u5f15\u5bfc\u4ed6\u4eec\u63a8\u8350\u7ed9\u670b\u53cb\uff0c\u6bcf\u6708\u901a\u8fc7\u88c2\u53d8\u5e26\u6765\u7684\u7528\u6237\u589e\u91cf\u53ef\u8fbe\u603b\u4f53\u589e\u91cf\u768430%\uff0c\u4e3a\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u5e26\u6765\u6e90\u6e90\u4e0d\u65ad\u7684\u65b0\u8f93\u5165\uff0c\u5f62\u6210\u79c1\u57df\u7684\u589e\u957f\u98de\u8f6e\u3002<\/p>\n\n\n\n<p>\u201c\u5f97\u7528\u6237\u5f97\u5929\u4e0b\u201d\uff0c 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"715\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-138.png\" alt=\"\" class=\"wp-image-64585\"\/><\/figure>\n\n\n\n<p>2021\u5e74\uff0c\u5468\u5927\u798f\u4e91\u5546365\u5b8c\u6210\u4e86\u4ece0\u52305000+\u95e8\u5e97\u56db\u4e07\u540d\u5bfc\u8d2d\u7684O2O\u9500\u552e\u5347\u7ea7\uff0c\u7ebf\u4e0a\u73e0\u5b9d\u4e1a\u7ee9\u8d85\u8fc713\u4ebf\uff0c\u79c1\u57df\u5185\u552e\u51fa\u4ea7\u54c1\u7684\u5e73\u5747\u552e\u4ef7\u8f83\u516c\u57df\u7535\u5546\u5e73\u53f0\u9ad8\u51fa\u7ea6 1.8 \u500d\uff0c\u9500\u552e\u8f6c\u5316\u7387\u662f\u666e\u901a\u7535\u5546\u5e73\u53f0\u7ea6 10 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1075\" height=\"510\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-139.png\" alt=\"\" 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