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**$\"\u56fe\u7247\"\/$ <\/figure><\/div>\n\n\n\n**<\/a><\/p>\n\n\n\n
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**01<\/strong><\/p>\n\n\n\n**
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**02<\/strong><\/p>\n\n\n\n**
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**$\"\u56fe\u7247\"\/$ <\/figure><\/div>\n\n\n\n**<\/a><\/p>\n\n\n\n
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\u5176\u6b21\uff0c\u9700\u8981\u8003\u8651\u5f53\u7528\u6237\u4e0b\u8f7dApp\u540e\u7684\u300c\u7559\u5b58\u7387\u300d\u6307\u6807<\/strong>\u3002\u7279\u522b\u662f\u5173\u6ce8\u7528\u6237\u7684\u6b21\u65e5\u7559\u5b58\u7387\u60c5\u51b5\u3001\u4ee5\u53ca\u7528\u6237\u957f\u4e45\u7684\u7559\u5b58\u60c5\u51b5\uff08\u4e00\u822c\u770b\u7684\u662f7 \u65e5\u7559\u5b58\u548c30\u65e5\u7559\u5b58\uff09\uff0c\u56e0\u4e3a\u7559\u5b58\u7387\u662f\u8861\u91cf\u4e00\u4e2a\u6d41\u91cf\u4ef7\u503c\u9ad8\u4f4e\u7684\u6838\u5fc3\u6570\u636e\uff0c\u4ee5\u6b64\u6765\u8bc4\u4f30\u4e70\u6765\u7684\u6d41\u91cf\u4e0e\u4ea7\u54c1\u4ef7\u503c\u7684\u5339\u914d\u7a0b\u5ea6\u3002<\/p>\n\n\n\n
\u4ece\u53d8\u73b0\u5c42\u9762\uff0c\u6211\u4eec\u9700\u8981\u76d1\u6d4b\u7528\u6237\u5728App\u91cc\u7684\u300c\u7528\u6237\u4ef7\u503c\u300d\u6570\u636e<\/strong>\uff0c\u4e3b\u8981\u5305\u62ec\u7528\u6237\u5185\u8d2d\u4ed8\u8d39\u91d1\u989d\uff08IAP\uff09\u548c\u7528\u6237\u5e7f\u544a\u53d8\u73b0\u6536\u5165\uff08IAA\uff09\uff0c\u7efc\u5408\u8ba1\u7b97\u51fa\u7528\u6237LTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u3002<\/p>\n\n\n\n
**IAP\uff08In-App Purchase\uff09\uff1a\u6307\u7684\u662f\u7528\u6237\u5185\u8d2d\u53d8\u73b0<\/p>\n\n\n\n**
**IAA\uff08In-App Advertisement\uff09\uff1a\u6307\u7684\u662f\u7528\u6237\u5e7f\u544a\u53d8\u73b0<\/p>\n\n\n\n**
**2\uff09\u7b2c\u4e8c\u6b65\uff1a\u8bc4\u4f30\u4e70\u91cf\u56de\u6536\u6548\u7387<\/strong><\/p>\n\n\n\n**
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**\u6211\u4eec\u4e0d\u59a8\u5148\u770b\u770b\u4e70\u91cf\u56de\u6536\u6548\u7387\u7684\u8ba1\u7b97\u516c\u5f0f\uff0c\u5373\u4e70\u91cfROI=\u53d8\u73b0LTV\/\u4e70\u91cfCPA\u3002<\/p>\n\n\n\n**
**$\"\u56fe\u7247\"\/$** \u516c\u5f0f\u6765\u6e90\uff1a\u7a7f\u5c71\u7532<\/figcaption><\/figure><\/div>\n\n\n\n
<\/a><\/p>\n\n\n\n
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**\u7b2c\u4e00\uff0cLTV\u5bf9\u5e94\u7684\u662f\u300c\u53d8\u73b0\u4fa7\u300d\u7684\u5206\u6790\u4f18\u5316\uff1a<\/strong><\/p>\n\n\n\n**
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**3\uff09\u7b2c\u4e09\u6b65\uff1a\u6839\u636e\u5206\u6790\u7ed3\u679c\u6301\u7eed\u4f18\u5316<\/strong><\/p>\n\n\n\n**
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**\u2460 \u4e70\u91cf\u4fa7\uff1a\u4e70\u91cf\u6e20\u9053\u4f18\u5316<\/p>\n\n\n\n**
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**$\"\u56fe\u7247\"\/$ <\/figure><\/div>\n\n\n\n**<\/a><\/p>\n\n\n\n
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\u2461 \u53d8\u73b0\u4fa7\uff1a\u6536\u5165\u7ed3\u6784\u4f18\u5316<\/p>\n\n\n\n
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**03<\/strong><\/p>\n\n\n\n**
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**\u7b2c\u4e8c\u7c7b\uff0c\u7528\u6237\u884c\u4e3a\u6570\u636e\u5206\u6790\u5de5\u5177\u3002<\/strong><\/p>\n\n\n\n**
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