2022\u5e74\u662f\u89c6\u9891\u53f7\u88ab\u5b98\u65b9\u5b9a\u4e49\u4e3a\u201c\u539f\u5b50\u5316\u201d\u7684\u5143\u5e74\u3002<\/p>\n\n\n\n

\u5728\u591a\u6b21\u7ebf\u4e0a\u660e\u661f\u6f14\u5531\u4f1a\u7684\u4e3e\u529e\u4e0b\uff0c\u89c6\u9891\u53f7\u7528\u6237\u65e5\u6d3b\u7529\u5f00\u516c\u4f17\u53f7\uff0c\u8d76\u8d85\u5c0f\u7a0b\u5e8f\uff0c\u76f4\u8ffd\u670b\u53cb\u5708\uff0c\u6210\u4e3a\u5fae\u4fe1\u751f\u6001\u5185\u591a\u5e74\u6765\u7f55\u89c1\u7684\u73b0\u8c61\u7ea7\u5185\u5bb9\u7ec4\u4ef6\u3002\u4e0d\u5c11\u4eba\u5f00\u59cb\u6d25\u6d25\u4e50\u9053\u4e8e\uff0c\u89c6\u9891\u53f7\u53ef\u4ee5\u7ed9\u5fae\u4fe1\u5e26\u6765\u591a\u5c11\u53d8\u73b0\u7684\u60f3\u8c61\u7a7a\u95f4\u3002<\/p>\n\n\n\n

\u5546\u4e1a\u53d8\u73b0\uff0c\u8fd9\u662f\u89c6\u9891\u53f7\u4f9d\u6258\u5fae\u4fe1\u751f\u6001\u5de8\u5927\u4f18\u52bf\u6210\u529f\u7684A\u9762\u3002\u4f46\u662f\u5728\u5149\u9c9c\u7684\u53e6\u4e00\u4fa7\uff0c\u5237\u5c4f\u7684\u89c6\u9891\u53f72021\u5e74\u82b1\u4e86\u591a\u5c11\u94b1\uff1f\u771f\u7684\u7ed9\u5fae\u4fe1\u5e26\u6765\u65b0\u589e\u6d41\u91cf\u4e86\u5417\uff1f\u63d0\u901f\u7684\u80cc\u540e\uff0c\u5168\u9762\u5546\u4e1a\u5316\u7684\u5fae\u4fe1\u4e3a\u4ec0\u4e48\u7740\u6025\u53d8\u73b0\u5462\uff1f<\/p>\n\n\n\n

\u6216\u8bb8\u7ffb\u5f00A\u9762\u80cc\u540e\u7684B\u9762\uff0c\u624d\u662f\u89c6\u9891\u53f7\u9ad8\u901f\u589e\u957f\u7684\u5168\u8c8c\u3002<\/p>\n\n\n\n

PART.
01<\/p>\n\n\n\n

\u89c6\u9891\u53f7\u82b1\u4e86\u591a\u5c11\u94b1\uff1f<\/h2>\n\n\n\n

TikTok\u8d85\u8d8a\u6b64\u524d\u5168\u7403\u6d41\u91cf\u6700\u5927\u7684\u793e\u4ea4\u5e73\u53f0Facebook\uff0c\u6210\u4e3a\u65b0\u4e00\u4ee3\u6740\u65f6\u95f4\u5229\u5668\uff0c\u624e\u514b\u4f2f\u683c\u6570\u5e74\u6765\u591a\u6b21\u65e0\u5e95\u7ebf\u53cd\u51fb\uff0c\u8fd8\u88ab\u7f8e\u56fd\u6742\u5fd7\u8bc4\u4e3a\u201c2021\u5e74\u5ea6\u6076\u4eba\u201d\u3002\u5728TikTok\u6bcd\u516c\u53f8\u7684\u5927\u672c\u8425\u2014\u2014\u5927\u6d0b\u5f7c\u5cb8\u7684\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u5e02\u573a\uff0c\u4e00\u573a\u77ed\u89c6\u9891\u548c\u793e\u4ea4\u8f6f\u4ef6\u7684\u7528\u6237\u62a2\u593a\u6218\u4e5f\u5728\u8fdb\u884c\u3002<\/p>\n\n\n\n

\u6839\u636eQuestMobile\u6570\u636e\u663e\u793a\uff0c2021\u5e74\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e0a\uff0c\u77ed\u89c6\u9891\u8d85\u8d8a\u793e\u4ea4\u8f6f\u4ef6\u6210\u4e3a\u7528\u6237\u82b1\u8d39\u65f6\u95f4\u6700\u591a\u7684\u7f51\u7edc\u5185\u5bb9\u6d88\u8d39\u8d5b\u9053\u3002<\/p>\n\n\n\n

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\u6839\u636e\u516c\u5f00\u6570\u636e\u663e\u793a\uff0c\u5728\u77ed\u89c6\u9891\u9886\u57df\uff0c2017\u5e74\u6b63\u5f0f\u4e0a\u7ebf\u7684\u6296\u97f3\u4e3b\u7ad9\u8fbe\u52305\u4ebfDAU\uff0c\u5927\u7ea6\u7528\u4e865\u5e74\u65f6\u95f4\uff0c\u5feb\u624b\u5219\u81f3\u4eca\u4ecd\u7136\u4fdd\u6301\u57283-4\u4ebf\u7684\u65e5\u6d3b\u533a\u95f4\u5185\u6ce2\u52a8\u3002<\/p>\n\n\n\n

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\u4ee52017\u5e741\u67089\u65e5\u6b63\u5f0f\u4e0a\u7ebf\u7684\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4e3a\u4f8b\uff0c\u4e0a\u7ebf2\u5e74DAU\u89c4\u6a21\u4e3a3.3\u4ebf\u4eba\uff0c\u4e0a\u7ebf4\u5e74\u81f3\u4eca\uff0c\u5c0f\u7a0b\u5e8fDAU\u89c4\u6a21\u9884\u8ba1\u4e3a4.5\u4ebf\u4eba\uff0c\u5728\u5fae\u4fe1\u751f\u6001\u8fbe\u523040%\u7684\u6e17\u900f\u7387\u3002\u540c\u6837\u7684\u7528\u6237\u89c4\u6a21\u548c\u6e17\u900f\u7387\uff0c\u89c6\u9891\u53f7\u4e0a\u7ebf2\u5e74\u5c31\u5df2\u7ecf\u8fbe\u6210\u5e76\u8d85\u8d8a\u3002<\/p>\n\n\n\n

\u4e0d\u4ec5\u5982\u6b64\uff0c\u6309\u7167\u6b64\u589e\u901f\u6d4b\u7b97\uff0c\u4e0d\u5c11\u673a\u6784\u8ba4\u4e3a2022\u5e74\u89c6\u9891\u53f7DAU\u6709\u671b\u8fbe\u52307.8\u4ebf\u3002\u8fd9\u610f\u5473\u7740\u4f5c\u4e3a\u5fae\u4fe1\u751f\u6001\u7ec4\u4ef6\u7684\u4e00\u5458\uff0c\u53ef\u80fd\u4ec5\u9700\u89813\u5e74\u65f6\u95f4\uff0c\u89c6\u9891\u53f7\u5c31\u80fd\u8fc5\u901f\u8ffd\u5e73\u5df2\u7ecf\u8bde\u751f10\u5468\u5e74\u7684\u670b\u53cb\u5708\u3002<\/p>\n\n\n\n

\u7528\u6237\u89c4\u6a21\u4fdd\u6301\u8d85\u9ad8\u7684\u589e\u901f\u4e4b\u5916\uff0c\u5728\u4ea7\u54c1\u5c42\u9762\u7684\u66f4\u65b0\u8282\u594f\u4e0a\uff0c\u89c6\u9891\u53f7\u4e5f\u8fdc\u8d85\u5fae\u4fe1\u751f\u6001\u5176\u4ed6\u6210\u719f\u5185\u5bb9\u7ec4\u4ef6\u7684\u8fed\u4ee3\u901f\u5ea6\u3002\u6839\u636e\u89c6\u706f\u7edf\u8ba1\uff0c2021\u5e74\u5168\u5e74\u89c6\u9891\u53f7\u5148\u540e\u66f4\u65b059\u9879\u4ea7\u54c1\u529f\u80fd\uff0c\u5e73\u5747\u7b97\u4e0b\u6765\u76f8\u5f53\u4e8e\u6bcf\u4e2a\u661f\u671f\u81f3\u5c11\u4f1a\u6709\u4e00\u9879\u65b0\u529f\u80fd\u63a8\u51fa\u3002<\/p>\n\n\n\n

\u5728\u9891\u7e41\u4e0a\u7ebf\u7684\u65b0\u529f\u80fd\u4e2d\uff0c\u9664\u4e86\u8fde\u63a5\u66f4\u591a\u7684\u5fae\u4fe1\u6d41\u91cf\u5165\u53e3\u3001\u76f4\u64ad\u548c\u8d2d\u7269\u7b49\u529f\u80fd\u7684\u4e0a\u7ebf\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e86\u89c6\u9891\u53f7\u7684\u5546\u4e1a\u5316\u80fd\u529b\u3002\u901a\u8fc7\u76f4\u64ad\u4e3e\u529e\u7ebf\u4e0a\u6f14\u5531\u4f1a\uff0c\u5b8c\u6210\u9996\u4e2a\u5237\u5c4f\u7684\u201c\u897f\u57ce\u7537\u5b69\u201d\u6848\u4f8b\uff0c\u751a\u81f3\u88ab\u5199\u51652021\u5e74\u817e\u8baf\u7684\u5e74\u5ea6\u8d22\u62a5\u3002<\/p>\n\n\n\n

\u8d85\u9ad8\u7684\u7528\u6237\u589e\u901f\u3001\u6781\u5feb\u7684\u66f4\u65b0\u8282\u594f\u3001\u9891\u7e41\u5237\u5c4f\u7684\u7ebf\u4e0a\u6f14\u5531\u4f1a\uff0c\u4f7f\u89c6\u9891\u53f7\u9ad8\u901f\u51b2\u523a\u7684\u540c\u65f6\uff0c\u8fd0\u8425\u6210\u672c\u4e5f\u5728\u5feb\u901f\u589e\u52a0\u3002<\/p>\n\n\n\n

<\/figure><\/div>\n\n\n\n

\u6839\u636e\u65b9\u6b63\u8bc1\u5238\u4f30\u7b97\uff0c\u57282021\u5e74\u4e3e\u529e\u591a\u573a\u957f\u7ebf\u4e0a\u6f14\u5531\u4f1a\u7684\u89c6\u9891\u53f7\uff0c\u672c\u5e74\u5ea6\u7684Q1-Q4\u6210\u672c\u589e\u957f\u91cf\u5206\u522b\u4e3a10.94\u4ebf\u5143\u30019\u4ebf\u5143\u300116.18\u4ebf\u5143\u300117.72\u4ebf\u5143\u3002\u77ed\u671f\u6765\u770b\uff0c\u5c1a\u5904\u4e8e\u5546\u4e1a\u5316\u63a2\u7d22\u7684\u89c6\u9891\u53f7\uff0c\u8fd9\u90e8\u5206\u6210\u672c\u65e0\u6cd5\u8f6c\u5316\u4e3a\u6536\u5165\uff0c\u8fdb\u800c\u5f71\u54cd2021\u5e74\u7684\u817e\u8baf\u4e1a\u7ee9\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\u8fd9\u7ea654\u4ebf\u7684\u65b0\u589e\u6210\u672c\u82b1\u5f97\u5f88\u503c\uff0c\u5047\u8bbe2021\u5e74\u65b0\u589e\u76842.2\u4ebfDAU\uff0c\u5168\u90e8\u6765\u81ea\u5728\u670b\u53cb\u5708\u5237\u5c4f\u7684\u7ebf\u4e0a\u6f14\u5531\u4f1a\u7b49\u5185\u5bb9\uff0c\u4ee5\u6b64\u6570\u636e\u7c97\u7565\u4f30\u7b97\uff0c\u5728\u5fae\u4fe1\u751f\u6001\u5185\u89c6\u9891\u53f7\u5165\u53e3\u7684\u83b7\u5ba2\u6210\u672c\u5927\u81f4\u572825\u5143\u5de6\u53f3\u3002<\/p>\n\n\n\n

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PART.
02<\/p>\n\n\n\n

\u5237\u5c4f\u6740\u4e0d\u4e86\u65f6\u95f4<\/h2>\n\n\n\n

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<\/figure><\/div>\n\n\n\n

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<\/figure><\/div>\n\n\n\n

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\u540c\u6837\u7684\u8bf4\u6cd5\u4e5f\u51fa\u73b0\u57282022\u5e74\u7684\u5fae\u4fe1\u516c\u5f00\u8bfePro\u4e0a\u3002\u5728\u539f\u5b50\u5316\u5b9a\u4e49\u4e2d\uff0c\u89c6\u9891\u53f7\u56e2\u961f\u8ba4\u4e3a\u5f53\u5b83\u53d8\u6210\u4e00\u4e2a\u539f\u5b50\u5316\u7684\u57fa\u7840\u5185\u5bb9\u7ec4\u4ef6\uff0c\u81ea\u7136\u4f1a\u8ddf\u5fae\u4fe1\u5185\u6240\u6709\u7684\u5176\u4ed6\u7684\u539f\u5b50\u7ec4\u4ef6\u4ea7\u751f\u5404\u79cd\u5404\u6837\u7684\u5316\u5b66\u53cd\u5e94\uff0c\u5728\u5fae\u4fe1\u6574\u4e2a\u901a\u4fe1\u4f53\u7cfb\u548c\u793e\u4ea4\u4f53\u7cfb\u4e2d\u6d41\u8f6c\u3002<\/p>\n\n\n\n

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\u57fa\u4e8e\u5fae\u4fe1\u5185\u7684\u573a\u666f\u63d0\u4f9b\u53d8\u73b0\u7a7a\u95f4\uff0c\u8fd9\u4e5f\u662f\u4e4b\u524d\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u7b49\u5185\u5bb9\u7ec4\u4ef6\u5546\u4e1a\u5316\u7684\u4e3b\u8981\u8def\u5f84\u3002<\/p>\n\n\n\n

2014\u5e74\u8d77\uff0c\u5fae\u4fe1\u7684\u5546\u4e1a\u5316\u52a8\u4f5c\u4e3b\u8981\u96c6\u4e2d\u5728\u9646\u7eed\u5f00\u653e\u516c\u4f17\u53f7\u3001\u670b\u53cb\u5708\u3001\u5c0f\u7a0b\u5e8f\u7b49\u4f4d\u7f6e\u7684\u5e7f\u544a\u4f4d\u3002\u4f46\u662f\u516c\u4f17\u53f7\u589e\u957f\u653e\u7f13\u751a\u81f3\u56de\u9000\uff0c\u670b\u53cb\u5708\u5e7f\u544a\u5929\u7136\u53d7\u9650\u3002<\/p>\n\n\n\n

\u81ea2015\u5e74\u6625\u8282\u4e0a\u7ebf\u4ee5\u6765\uff0c\u5fae\u4fe1\u4e8e2018\u30012019\u4e24\u5e74\u9646\u7eed\u5f00\u653e\u56db\u6761\u5e7f\u544a\u4f4d\u3002\u8003\u8651\u5230\u670b\u53cb\u5708\u5929\u7136\u7684\u793e\u4ea4\u5c5e\u6027\uff0c\u5e7f\u544a\u52a0\u8f7d\u7387\u7684\u63d0\u5347\u5c06\u964d\u4f4e\u7528\u6237\u4f53\u9a8c\uff0c\u56e0\u6b64\u670b\u53cb\u5708\u5e7f\u544a\u53d8\u73b0\u7a7a\u95f4\u59cb\u7ec8\u53d7\u9650\uff0c\u52a0\u8f7d\u91cf\u96be\u4ee5\u8fdb\u4e00\u6b65\u6269\u5f20\u3002<\/p>\n\n\n\n

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PART.
03<\/p>\n\n\n\n

\u5fae\u4fe1\u63a5\u73ed\u201c\u534a\u6761\u547d\u201d<\/h2>\n\n\n\n

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