\u800c\u6839\u636e\u6700\u65b0\u4eba\u53e3\u666e\u67e5\u6570\u636e\u663e\u793a\uff0c\u4e2d\u56fd\u4eba\u53e314.1\u4ebf\uff0c\u5176\u4e2d15\u5c81\u4ee5\u4e0b\u5c0f\u5b69\u548c65\u5c81\u4ee5\u4e0a\u8001\u4eba\u5408\u8ba14.4\u4ebf\uff0c\u800c\u4e2d\u56fd\u7f51\u6c11\u5df2\u7ecf\u670910\u4ebf\u4e86\uff0c\u53ef\u4ee5\u63a8\u65ad\u75ab\u60c5\u540e\uff0c\u4e2d\u56fd\u7f51\u6c11\u6570\u662f\u771f\u89c1\u9876\u4e86\uff0c\u4e92\u8054\u7f51\u5df2\u7ecf\u4e0d\u518d\u6709\u589e\u91cf\u7a7a\u95f4\uff0c\u5f7b\u5e95\u8fdb\u5165\u4e86\u83b7\u5ba2\u6210\u672c\u9ad8\u7684\u5b58\u91cf\u65f6\u4ee3\u3002<\/p>\n\n\n\n
\u5982\u4f55\u63d0\u5347\u7528\u6237\u7559\u5b58\u3001\u63d0\u5347\u9891\u6b21\u6210\u4e3a\u4f01\u4e1a\u8fd0\u8425\u7684\u5173\u952e\u3002<\/strong><\/p>\n\n\n\n
\u4e00\u3001\u4e2d\u56fd\u4e92\u8054\u7f51\u53d1\u5c55\u4e09\u9636\u6bb5<\/h1>\n\n\n\n![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3txXlNIsLWoyP.png\")
<\/figure>\n\n\n\n\u4e2d\u56fd\u4e92\u8054\u7f51\u53d1\u5c55\u5927\u81f4\u53ef\u5206\u6210\u4e09\u4e2a\u9636\u6bb5\uff1a<\/strong><\/p>\n\n\n\n
\u9636\u6bb5\u4e00\uff1a<\/strong>\u4ece2000\u5e74\u52302010\u5e74\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6bcf\u5e74\u7f51\u6c11\u589e\u957f\u7387\u9ad8\u8fbe20+%\uff0c\u5904\u4e8e\u7ca5\u591a\u50e7\u5c11\u7684\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u83b7\u5ba2\u975e\u5e38\u5bb9\u6613\uff0c\u83b7\u5ba2\u6210\u672c\u662f20\u5143\/\u4eba\u3002<\/p>\n\n\n\n
* 2003\u5e74\uff0c\u6dd8\u5b9d\u7f51\u521a\u521a\u6210\u7acb\uff0c\u4e2d\u56fd\u7f51\u6c11\u6570\u662f7950\u4e07\uff0c\u4e0a\u7f51\u8ba1\u7b97\u673a\u662f3089\u4e07\u53f0\u3002<\/p>\n\n\n\n
\u9636\u6bb5\u4e8c\uff1a<\/strong>\u4ece2011\u5e74\u52302014\u5e74\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u53d1\u5c55\u671f\uff0c\u6bcf\u5e74\u7f51\u6c11\u589e\u957f\u738710%\uff0cPC\u7f51\u7ad9\u7ade\u4e89\u6fc0\u70c8\uff0c\u83b7\u5ba2\u6210\u672c\u6da8\u5230\u4e86200\u5143\/\u4eba\uff0c\u4f46\u624b\u673a\u7f51\u6c11\u589e\u957f\u7387\u63a5\u8fd120%\uff0c\u4e14\u624b\u673a\u4e0a\u7684APP\u8fd8\u5728\u7206\u53d1\u5f0f\u589e\u957f\u65f6\u671f\uff0c\u540c\u6837\u662f\u5904\u4e8e\u7ca5\u591a\u50e7\u5c11\u7684\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u624b\u673a\u83b7\u5ba2\u6210\u672c\u4ec520\u5143\/\u4eba\u3002<\/p>\n\n\n\n
* 2011\u5e74\uff0c5000\u5bb6\u56e2\u8d2d\u7f51\u7ad9\u6380\u8d77\u5343\u56e2\u5927\u6218\uff0c\u4e92\u8054\u7f51\u7684\u9996\u6b21\u8865\u8d34\u5927\u6218\u3002<\/p>\n\n\n\n
*2014\u5e74\uff0c\u624b\u673a\u767e\u5ea6\u7684\u641c\u7d22\u5e7f\u544a\u4ef7\u683c\u662fPC\u767e\u5ea6\u768410-20%\uff0c\u4e00\u6b21\u70b9\u51fb\u5927\u6982\u53ea\u9700\u8981\u51e0\u6bdb\u94b1\u3002<\/p>\n\n\n\n
\u9636\u6bb5\u4e09\uff1a<\/strong>2015\u5e74\u4ee5\u540e\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u8fdb\u5165\u6210\u719f\u671f\uff0c\u6bcf\u5e74\u624b\u673a\u7f51\u6c11\u589e\u957f\u7387\u4e5f\u964d\u5230\u4e8610%\u5de6\u53f3\uff0c\u624b\u673a\u83b7\u5ba2\u6210\u672c\u4e5f\u6da8\u5230\u4e86200\u5143\/\u4eba\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u9636\u6bb5\u4e00\u548c\u9636\u6bb5\u4e8c\u90fd\u5904\u4e8e\u589e\u91cf\u5e02\u573a\uff0c\u83b7\u5ba2\u6210\u672c\u4f4e\uff0c\u4e1a\u7ee9\u589e\u957f\u5e76\u4e0d\u56f0\u96be\u3002\u800c\u9636\u6bb5\u4e09\u5904\u4e8e\u5b58\u91cf\u5e02\u573a\uff0c\u65b0\u5ba2\u6237\u83b7\u5ba2\u6210\u672c\u9ad8\uff0c\u8001\u5ba2\u6237\u6d41\u5931\u4e25\u91cd\uff0c\u4e1a\u7ee9\u589e\u957f\u56f0\u96be\uff0c\u751a\u81f3\u51fa\u73b0\u4e1a\u7ee9\u660e\u663e\u4e0b\u6ed1\u3002<\/p>\n\n\n\n
\u800c\u201c\u6d41\u91cf\u601d\u7ef4\u201d\u548c\u201c\u7528\u6237\u601d\u7ef4\u201d\u90fd\u662f\u8bde\u751f\u4e8e\u9636\u6bb5\u4e00\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4f46\u7528\u6237\u601d\u7ef4\u5728\u9636\u6bb5\u4e09\u624d\u5f00\u59cb\u5728\u4e2d\u56fd\u53d1\u529b\u3002<\/strong><\/p>\n\n\n\n
2015\u5e74\uff0c\u968f\u7740\u8303\u51b0\u5199\u7684\u300a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u51fa\u7248\uff0c\u4ee3\u8868\u7528\u6237\u601d\u7ef4\u7684\u201cAARRR\u201d\u6b63\u5f0f\u5f15\u5165\u4e2d\u56fd\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u4ece\u4e1a\u8005\u9996\u5148\u5f00\u59cb\u63a5\u89e6\uff0c\u5728\u516c\u53f8\u91cc\u8bbe\u7acb\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u201c\u7528\u6237\u8fd0\u8425<\/a><\/span>\u201d\u76f8\u5173\u5c97\u4f4d\u3002<\/p>\n\n\n\n
\u4e8c\u3001\u4f01\u4e1a\u9762\u4e34\u7684\u6311\u6218\u548c\u5bf9\u7b56<\/h1>\n\n\n\n1. \u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8<\/h2>\n\n\n\n![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3txXmk3r5HTlB.png\")
<\/figure>\n\n\n\n\u4eba\u5f80\u5f80\u4f1a\u9009\u62e9\u5148\u505a\u5bb9\u6613\u7684\u4e8b\u60c5\uff0c\u4e0d\u4f1a\u8fc7\u65e9\u6295\u5165\u7cbe\u529b\u5230\u770b\u4e0d\u6e05\u7684\u4e8b\u60c5\u4e0a\uff0c\u800c\u5ffd\u7565\u4e86\u5371\u9669\u5373\u5c06\u5230\u6765\u3002\u5f53\u6d41\u91cf\u6210\u672c\u8db3\u591f\u4f4e\u7684\u65f6\u5019\uff0c\u4f4e\u5230\u83b7\u5ba2\u6210\u672c\u4f4e\u4e8e\u8001\u5ba2\u7ef4\u7cfb\u6210\u672c\uff0c\u53ea\u8981\u60f3\u529e\u6cd5\u6295\u5e7f\u544a\u83b7\u5ba2\uff0c\u63a7\u5236\u5e02\u573a\u8d39\u7528\u548c\u8f6c\u5316\u7387\uff0c\u786e\u4fdd\u6709\u8db3\u591fROI\u5373\u53ef\u3002\u4f46\u4ece2015\u5e74\u5f00\u59cb\uff0c\u7f51\u6c11\u589e\u901f\u4e0b\u964d\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u4ece\u4e1a\u8005\u589e\u52a0\uff0c\u50e7\u591a\u7ca5\u5c11\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u83b7\u5ba2\u6210\u672c\u8fdc\u8fdc\u5927\u4e8e\u8001\u5ba2\u7ef4\u7cfb\u6210\u672c\u3002\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u5f00\u59cb\u52a0\u5927\u8d44\u6e90\u6295\u5165\u5230\u8001\u5ba2\u8fd0\u8425\uff0c\u7559\u4f4f\u8001\u5ba2\u3002<\/p>\n\n\n\n
2. \u7528\u6237\u6d41\u5931\u7387\u975e\u5e38\u9ad8<\/h2>\n\n\n\n![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3txXno3JMcjOq.png\")
<\/figure>\n\n\n\n\u56e0\u4e3a\u8fc7\u5f80\u53ea\u91cd\u89c6\u6d41\u91cf\u91c7\u4e70\u548c\u63d0\u5347\u6d41\u91cf\u8f6c\u5316\u7387\uff0c\u4e0d\u91cd\u89c6\u7528\u6237\u7559\u5b58\uff0c\u6ca1\u6709\u5728\u5173\u952e\u65f6\u95f4\u8fdb\u884c\u8001\u5ba2\u7559\u5b58\u5e72\u9884\uff0c\u5927\u90e8\u5206\u884c\u4e1a\u7684\u7528\u6237\u6d41\u5931\u7387\u975e\u5e38\u9ad8\uff0c\u534a\u5e74\u65f6\u95f4\u6d41\u593180%\u7528\u6237\uff0c\u7559\u5b58\u7387\u4e0d\u8db320%\u3002<\/p>\n\n\n\n
\u76f8\u5f53\u4e8e\u4e00\u4e2a\u8eab\u4f53\uff0c\u53ea\u6709\u4e0a\u534a\u8eab\uff0c\u6ca1\u6709\u4e0b\u534a\u8eab\u3002<\/p>\n\n\n\n
\u4e0a\u534a\u8eab\u4e0d\u65ad\u70e7\u94b1\u8f93\u8840\uff0c\u5374\u901a\u8fc7\u4e0b\u534a\u8eab\u6d41\u5149\u4e86\uff0c\u96be\u4ee5\u7ef4\u7cfb\u3002<\/p>\n\n\n\n
\u800c\u7528\u6237\u8fd0\u8425\u5c31\u662f\u901a\u8fc7\u7ef4\u7cfb\u8001\u5ba2\u6765\u6253\u9020\u81ea\u8eab\u9020\u8840\u80fd\u529b\u3002<\/p>\n\n\n\n
3. \u4eba\u5de5\u548c\u79df\u91d1\u4e0a\u6da8\uff0c\u5bfc\u81f4\u6210\u672c\u589e\u52a0<\/h2>\n\n\n\n
\u76f8\u8f83\u4e8e\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u4f20\u7edf\u4f01\u4e1a\u9762\u4e34\u66f4\u591a\u7684\u56f0\u96be\u3002<\/p>\n\n\n\n
\u4f20\u7edf\u4f01\u4e1a\u7684\u4e3b\u8425\u4e1a\u52a1\u5728\u7ebf\u4e0b\u95e8\u5e97\uff0c\u968f\u7740\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u5bfc\u81f4\u5927\u91cf\u7528\u6237\u88ab\u5206\u6d41\u5230\u7ebf\u4e0a\u6d88\u8d39\u3002<\/p>\n\n\n\n
\u540e\u6765\u4e92\u8054\u7f51\u4f01\u4e1a\u7ebf\u4e0a\u6d41\u91cf\u6210\u672c\u9ad8\u4f01\uff0c\u53c8\u76ef\u4e0a\u4e86\u7ebf\u4e0b\u6d41\u91cf\uff0c\u5f00\u59cb\u6253\u9020O2O\u6982\u5ff5\u7684\u65b0\u96f6\u552e\u4f01\u4e1a\uff0c\u81ea\u521b\u6216\u8054\u5408\u90e8\u5206\u4f20\u7edf\u4f01\u4e1a\uff0c\u8fdb\u4e00\u6b65\u8695\u98df\u4f20\u7edf\u4f01\u4e1a\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n
\u7531\u4e8e\u7ebf\u4e0a\u5206\u6d41\u548c\u7ebf\u4e0b\u540c\u4e1a\u7ade\u4e89\u52a0\u5267\uff0c\u65b0\u5ba2\u8d8a\u6765\u8d8a\u5c11\uff0c\u8001\u5ba2\u7559\u5b58\u4e5f\u53d8\u5f97\u56f0\u96be\u3002<\/p>\n\n\n\n
\u518d\u52a0\u4e0a10\u591a\u5e74\u7684\u7ecf\u6d4e\u53d1\u5c55\uff0c\u5458\u5de5\u5de5\u8d44\u7ffb\u4e862-3\u500d\uff0c\u8ddf\u623f\u4e1c\u7b7e\u8ba2\u7684\u957f\u671f\u5408\u7ea6\u5230\u671f\uff0c\u623f\u79df\u4e5f\u4e0a\u6da83-5\u500d\u3002<\/p>\n\n\n\n
\u538b\u5728\u4f20\u7edf\u4f01\u4e1a\u8eab\u4e0a\u7684\u5927\u5c71\u8d8a\u6765\u8d8a\u91cd\uff0c\u4f20\u7edf\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u5f00\u59cb\u8f6c\u578b\u3002<\/p>\n\n\n\n
\u6700\u7ec8\u4f53\u73b0\u5230\u8d22\u52a1\u62a5\u8868\u4e0a\uff0c\u5c31\u662f\u201c\u6536\u5165\u4e0b\u964d-\u6210\u672c\u589e\u52a0=\u5229\u6da6\u51cf\u5c11\u201d\u3002<\/strong><\/p>\n\n\n\n
- \u65b0\u5ba2\u51cf\u5c11\uff0c\u8001\u5ba2\u6d41\u5931\uff0c\u5e26\u6765\u7684\u6536\u5165\u4e0b\u964d\uff1b<\/li>
- \u7ebf\u4e0a\u4f01\u4e1a\u662f\u83b7\u5ba2\u548c\u7559\u5b58\u6210\u672c\u4e0a\u6da8\uff0c\u96f6\u552e\u4f01\u4e1a\u662f\u4eba\u5de5\u548c\u79df\u91d1\u4e0a\u6da8\uff0c\u5bfc\u81f4\u6210\u672c\u589e\u52a0\u3002<\/li><\/ul>\n\n\n\n
![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3txXovAB35iD1.png\")
<\/figure>\n\n\n\n4. \u5bf9\u7b56\uff1a\u589e\u52a0\u6536\u5165-\u964d\u4f4e\u6210\u672c=\u63d0\u9ad8\u5229\u6da6<\/h2>\n\n\n\n
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\u6536\u5165=\u7528\u6237\u6570\u00d7\u6d88\u8d39\u9891\u6b21\u00d7\u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n
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- \u72ec\u7acbIP\u6570<\/strong>\uff1aInternet Protocol\uff0c\u53731\u5929\u5185\u6709\u591a\u5c11\u4e2a\u72ec\u7acbIP\u8bbf\u95ee\u4e86\u7f51\u7ad9\u3002\u6b63\u5e38\u4e00\u4e2aIP\u5bf9\u5e94\u4e00\u53f0\u7535\u8111\uff0c\u4f46\u5b58\u5728\u4e00\u4e2aIP\u5bf9\u5e94\u591a\u53f0\u7535\u8111\uff0c\u6bd4\u5982\u516c\u53f8\u7f51\u7edc\u4e0b\uff0c\u6240\u6709\u7535\u8111IP\u90fd\u662f\u4e00\u6837\u7684\u3002<\/li>
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- \u6d4f\u89c8\u91cf\uff1a<\/strong>\u5373PV\uff0cPage View\u3002\u7528\u6237\u6d4f\u89c8\u7f51\u9875\u7684\u6570\u91cf\uff0c\u5237\u65b0\u9875\u9762\u4e5f\u4f1a\u88ab\u8ba1\u4f5c\u4e00\u6b21\u7efc\u5408\u6d4f\u89c8\u91cf\uff0c\u4e00\u4e2aUV\u6709\u591a\u4e2aPV\u3002<\/li>
- \u4f1a\u8bdd\u6570<\/strong>\uff1aSession\uff0c\u8bbf\u95ee\u91cf\u5c31\u662f\u7edf\u8ba1\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u4f1a\u8bdd\u6570\u91cf\u3002\u540c\u4e00\u5929\u5185\uff0c\u540c\u4e00\u53f0\u7535\u8111\uff0c\u53ef\u80fd\u6709\u591a\u4e2a\u4f1a\u8bdd\u6570\uff0c\u4e0d\u540c\u7684\u7edf\u8ba1\u5de5\u5177\u903b\u8f91\u4e0a\u4f1a\u6709\u5dee\u5f02\uff0c\u5e38\u89c1\u7684\u6709\u4ee5\u4e0b\u4e24\u79cd\u3002<\/li><\/ol>\n\n\n\n
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PC\u65f6\u4ee3\uff0c\u6d41\u91cf\u4e0d\u4ee5\u201c\u4e00\u4e2a\u4eba\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\uff0c\u800c\u4ee5\u201c\u4e00\u6b21\u8bbf\u95ee\u884c\u4e3a\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\u3002<\/p>\n\n\n\n
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1. \u8fd0\u8425\u516c\u5f0f\u4e0d\u540c<\/h2>\n\n\n\n![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3tyDnaIAWIkyG.png\")
<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
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2. \u5bf9\u6d3b\u52a8\u8fd0\u8425\u7684\u5173\u6ce8\u70b9\u4e0d\u540c<\/h2>\n\n\n\n\u5728\u6d41\u91cf\u601d\u7ef4\u65f6\u4ee3\uff0c\u6d3b\u52a8\u8fd0\u8425\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e86\u3002\u4e00\u65e6\u9047\u5230\u4e1a\u7ee9\u4e0d\u884c\uff0c\u60f3\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u505a\u6d3b\u52a8\uff0c\u800c\u505a\u6d3b\u52a8\u5fc5\u7136\u662f\u8981\u505a\u4e24\u4ef6\u4e8b\uff1a\u63a8\u5e7f\u4e70\u6d41\u91cf\u548c\u964d\u4ef7\u4fc3\u9500\u3002<\/p>\n\n\n\n
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![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3tyEix6yYCoO1.png\")
<\/figure>\n\n\n\n\u800c\u7528\u6237\u8fd0\u8425\uff0c\u5219\u8003\u8651\u5230\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\uff0c\u63d0\u524d\u8bbe\u8ba1\u597d\u7559\u5b58\u9501\u5ba2\u6293\u624b\uff0c\u9501\u4f4f\u66f4\u591a\u7528\u6237\uff0c\u786e\u4fdd\u6d3b\u52a8\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u66f4\u591a\u5730\u7559\u4e0b\u6765\uff0c\u4ece\u800c\u6162\u6162\u51cf\u5c11\u5bf9\u83b7\u5ba2\u7684\u4f9d\u8d56\u3002<\/p>\n\n\n\n
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3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3tyEjiHP2QoD7.png\")
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![\"\u4e2d\u56fd\u7f51\u6c11\u7a81\u783410\u4ebf\u540e\uff0c\u589e\u91cf\u89c1\u9876\uff0c\u7528\u6237\u8fd0\u8425\u6210\u4e3a\u6700\u6838\u5fc3\u7684\u5b58\u91cf\u589e\u957f\u624b\u6bb5\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/T3tyEkY2UDkVFc.png\")
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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2. \u6709\u4ea4\u6613\u6570\u636e\uff0c\u4f46\u6ca1\u6709\u7528\u6237\u6570\u636e<\/h2>\n\n\n\n
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3. \u6709\u4ea4\u6613\u6570\u636e\uff0c\u4e5f\u6709\u7528\u6237\u6570\u636e\uff0c\u4f46\u591a\u6e20\u9053\u7684\u7528\u6237\u6570\u636e\u5272\u88c2<\/h2>\n\n\n\n
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1. \u57fa\u7840\u8bbe\u65bd<\/h2>\n\n\n\n\u6709\u4e86\u667a\u80fd\u624b\u673a\u548c\u79fb\u52a8\u652f\u4ed8\u540e\uff0c\u901a\u8fc7\u6536\u94f6POS\u673a\u626b\u7801\uff0c\u53ef\u4ee5\u83b7\u5f97\u7528\u6237\u6570\u636e\uff0c\u4ece\u800c\u5b9e\u73b0\u7528\u6237\u6570\u636e\u548c\u4ea4\u6613\u6570\u636e\u5173\u8054\uff0c\u6bcf\u4e00\u7b14\u4ea4\u6613\u90fd\u80fd\u77e5\u9053\u662f\u8c01\u6d88\u8d39\u4e86\u3002<\/p>\n\n\n\n
\u518d\u52a0\u4e0a\u5927\u6570\u636e\u6280\u672f\u7684\u6210\u719f\uff0c\u4f01\u4e1a\u6253\u901a\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u5168\u6e20\u9053\u6570\u636e\uff0c\u540c\u4e00\u4e2a\u7528\u6237\u4e0d\u5728\u95e8\u5e97\u4e0b\u5355\uff0c\u751a\u81f3\u8f6c\u5230\u5929\u732b\u5e97\u4e0b\u5355\uff0c\u7528\u6237\u5e76\u6ca1\u6709\u6d41\u5931\uff0c\u65e0\u9700\u82b1\u8d39\u65e0\u6548\u6210\u672c\u8fdb\u884c\u6d41\u5931\u53ec\u56de\u3002<\/p>\n\n\n\n
2. \u6d88\u8d39\u8d8b\u52bf<\/h2>\n\n\n\n
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3. \u4f01\u4e1a\u8bc9\u6c42<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n\u4e2d\u56fd\u4e92\u8054\u7f51\u53d1\u5c55\u5927\u81f4\u53ef\u5206\u6210\u4e09\u4e2a\u9636\u6bb5\uff1a<\/strong><\/p>\n\n\n\n
\u9636\u6bb5\u4e00\uff1a<\/strong>\u4ece2000\u5e74\u52302010\u5e74\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6bcf\u5e74\u7f51\u6c11\u589e\u957f\u7387\u9ad8\u8fbe20+%\uff0c\u5904\u4e8e\u7ca5\u591a\u50e7\u5c11\u7684\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u83b7\u5ba2\u975e\u5e38\u5bb9\u6613\uff0c\u83b7\u5ba2\u6210\u672c\u662f20\u5143\/\u4eba\u3002<\/p>\n\n\n\n
* 2003\u5e74\uff0c\u6dd8\u5b9d\u7f51\u521a\u521a\u6210\u7acb\uff0c\u4e2d\u56fd\u7f51\u6c11\u6570\u662f7950\u4e07\uff0c\u4e0a\u7f51\u8ba1\u7b97\u673a\u662f3089\u4e07\u53f0\u3002<\/p>\n\n\n\n
\u9636\u6bb5\u4e8c\uff1a<\/strong>\u4ece2011\u5e74\u52302014\u5e74\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u53d1\u5c55\u671f\uff0c\u6bcf\u5e74\u7f51\u6c11\u589e\u957f\u738710%\uff0cPC\u7f51\u7ad9\u7ade\u4e89\u6fc0\u70c8\uff0c\u83b7\u5ba2\u6210\u672c\u6da8\u5230\u4e86200\u5143\/\u4eba\uff0c\u4f46\u624b\u673a\u7f51\u6c11\u589e\u957f\u7387\u63a5\u8fd120%\uff0c\u4e14\u624b\u673a\u4e0a\u7684APP\u8fd8\u5728\u7206\u53d1\u5f0f\u589e\u957f\u65f6\u671f\uff0c\u540c\u6837\u662f\u5904\u4e8e\u7ca5\u591a\u50e7\u5c11\u7684\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u624b\u673a\u83b7\u5ba2\u6210\u672c\u4ec520\u5143\/\u4eba\u3002<\/p>\n\n\n\n
* 2011\u5e74\uff0c5000\u5bb6\u56e2\u8d2d\u7f51\u7ad9\u6380\u8d77\u5343\u56e2\u5927\u6218\uff0c\u4e92\u8054\u7f51\u7684\u9996\u6b21\u8865\u8d34\u5927\u6218\u3002<\/p>\n\n\n\n
*2014\u5e74\uff0c\u624b\u673a\u767e\u5ea6\u7684\u641c\u7d22\u5e7f\u544a\u4ef7\u683c\u662fPC\u767e\u5ea6\u768410-20%\uff0c\u4e00\u6b21\u70b9\u51fb\u5927\u6982\u53ea\u9700\u8981\u51e0\u6bdb\u94b1\u3002<\/p>\n\n\n\n
\u9636\u6bb5\u4e09\uff1a<\/strong>2015\u5e74\u4ee5\u540e\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u8fdb\u5165\u6210\u719f\u671f\uff0c\u6bcf\u5e74\u624b\u673a\u7f51\u6c11\u589e\u957f\u7387\u4e5f\u964d\u5230\u4e8610%\u5de6\u53f3\uff0c\u624b\u673a\u83b7\u5ba2\u6210\u672c\u4e5f\u6da8\u5230\u4e86200\u5143\/\u4eba\u3002<\/p>\n\n\n\n
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\u800c\u201c\u6d41\u91cf\u601d\u7ef4\u201d\u548c\u201c\u7528\u6237\u601d\u7ef4\u201d\u90fd\u662f\u8bde\u751f\u4e8e\u9636\u6bb5\u4e00\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4f46\u7528\u6237\u601d\u7ef4\u5728\u9636\u6bb5\u4e09\u624d\u5f00\u59cb\u5728\u4e2d\u56fd\u53d1\u529b\u3002<\/strong><\/p>\n\n\n\n
2015\u5e74\uff0c\u968f\u7740\u8303\u51b0\u5199\u7684\u300a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u51fa\u7248\uff0c\u4ee3\u8868\u7528\u6237\u601d\u7ef4\u7684\u201cAARRR\u201d\u6b63\u5f0f\u5f15\u5165\u4e2d\u56fd\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u4ece\u4e1a\u8005\u9996\u5148\u5f00\u59cb\u63a5\u89e6\uff0c\u5728\u516c\u53f8\u91cc\u8bbe\u7acb\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u201c\u7528\u6237\u8fd0\u8425<\/a><\/span>\u201d\u76f8\u5173\u5c97\u4f4d\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n4. \u5bf9\u7b56\uff1a\u589e\u52a0\u6536\u5165-\u964d\u4f4e\u6210\u672c=\u63d0\u9ad8\u5229\u6da6<\/h2>\n\n\n\n
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\u800c\u5728\u8bde\u751f\u201c\u6d41\u91cf\u601d\u7ef4\u201d\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4e00\u53f0\u7535\u8111\u53ef\u80fd\u6709\u597d\u51e0\u4e2a\u4eba\u5728\u7528\u3002\u5bb6\u91cc\u7535\u8111\u4f60\u5728\u7528\uff0c\u4f60\u7238\u5988\u4e5f\u4f1a\u7528\uff0c\u6240\u4ee5\u4e5f\u65e0\u6cd5\u6709\u6548\u533a\u5206\u7528\u6237\u3002<\/p>\n\n\n\n
\u5728PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u67094\u4e2a\u8ba1\u7b97\u6d41\u91cf\u7684\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n
- \u72ec\u7acbIP\u6570<\/strong>\uff1aInternet Protocol\uff0c\u53731\u5929\u5185\u6709\u591a\u5c11\u4e2a\u72ec\u7acbIP\u8bbf\u95ee\u4e86\u7f51\u7ad9\u3002\u6b63\u5e38\u4e00\u4e2aIP\u5bf9\u5e94\u4e00\u53f0\u7535\u8111\uff0c\u4f46\u5b58\u5728\u4e00\u4e2aIP\u5bf9\u5e94\u591a\u53f0\u7535\u8111\uff0c\u6bd4\u5982\u516c\u53f8\u7f51\u7edc\u4e0b\uff0c\u6240\u6709\u7535\u8111IP\u90fd\u662f\u4e00\u6837\u7684\u3002<\/li>
- \u8bbf\u95ee\u8005\uff1a<\/strong>\u5373UV\uff0cUnique Visitor\u3002\u4e00\u822c\u7edf\u8ba1\u4e00\u5929\u5185\u7684\u7528\u6237\u6570\uff0c\u4ee5\u72ec\u7acb Cookie\u4e3a\u4f9d\u636e\u3002\u901a\u5e38\u4e00\u53f0\u7535\u8111\u4ee3\u8868\u4e00\u4e2a\u8bbf\u95ee\u8005\uff0c\u4f46\u5982\u679c\u5f53\u5929\u4e0d\u6e05\u7406cookie\uff0c\u6362\u4e00\u4e2a\u4eba\u7528\u7535\u8111\uff0c\u8fd8\u662f\u8ba1\u7b97\u4e00\u4e2a\u4eba\u3002<\/li>
- \u6d4f\u89c8\u91cf\uff1a<\/strong>\u5373PV\uff0cPage View\u3002\u7528\u6237\u6d4f\u89c8\u7f51\u9875\u7684\u6570\u91cf\uff0c\u5237\u65b0\u9875\u9762\u4e5f\u4f1a\u88ab\u8ba1\u4f5c\u4e00\u6b21\u7efc\u5408\u6d4f\u89c8\u91cf\uff0c\u4e00\u4e2aUV\u6709\u591a\u4e2aPV\u3002<\/li>
- \u4f1a\u8bdd\u6570<\/strong>\uff1aSession\uff0c\u8bbf\u95ee\u91cf\u5c31\u662f\u7edf\u8ba1\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u4f1a\u8bdd\u6570\u91cf\u3002\u540c\u4e00\u5929\u5185\uff0c\u540c\u4e00\u53f0\u7535\u8111\uff0c\u53ef\u80fd\u6709\u591a\u4e2a\u4f1a\u8bdd\u6570\uff0c\u4e0d\u540c\u7684\u7edf\u8ba1\u5de5\u5177\u903b\u8f91\u4e0a\u4f1a\u6709\u5dee\u5f02\uff0c\u5e38\u89c1\u7684\u6709\u4ee5\u4e0b\u4e24\u79cd\u3002<\/li><\/ol>\n\n\n\n
\u540c\u4e00\u4e2a\u7528\u6237\uff0c\u5173\u95ed\u7f51\u7ad9\u540e\uff0c30\u5206\u949f\u540e\u518d\u6b21\u8bbf\u95ee\uff0c\u8ba1\u7b972\u4e2a\u4f1a\u8bdd\u3002<\/p>\n\n\n\n
\u540c\u4e00\u4e2a\u7528\u6237\uff0c\u4ece3\u4e2a\u63a8\u5e7f\u6e20\u9053\u8fdb\u5165\uff0c\u8ba1\u7b973\u4e2a\u4f1a\u8bdd\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u5728PC\u65f6\u4ee3\uff0c\u201c\u4f1a\u8bdd\u6570\u201d\u6bd4UV\u66f4\u9002\u5408\u7528\u4e8e\u8ba1\u7b97\u6d41\u91cf\u3002\u5c24\u5176\u5f88\u591a\u65f6\u5019\uff0c\u7528\u6237\u662f\u5728\u201c\u672a\u767b\u9646\u201d\u72b6\u6001\u4e0b\u8bbf\u95ee\u7f51\u9875\u7684\u3002<\/p>\n\n\n\n
\u8fdb\u5165\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u540e\uff0c\u6bcf\u4e00\u53f0\u624b\u673a\u90fd\u6709\u4e00\u4e2a\u7c7b\u4f3c\u8eab\u4efd\u8bc1\u7684MAC\u5730\u5740\uff0c\u4e00\u53f0\u624b\u673a\u5bf9\u5e94\u4e00\u4e2a\u7528\u6237\uff0c\u53ef\u4ee5\u6e05\u6670\u5730\u533a\u5206\u4e00\u4e2a\u4e2a\u7528\u6237\u3002<\/p>\n\n\n\n
PC\u65f6\u4ee3\uff0c\u6d41\u91cf\u4e0d\u4ee5\u201c\u4e00\u4e2a\u4eba\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\uff0c\u800c\u4ee5\u201c\u4e00\u6b21\u8bbf\u95ee\u884c\u4e3a\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\u3002<\/p>\n\n\n\n
\u79fb\u52a8\u65f6\u4ee3\uff0c\u7528\u6237\u4ee5\u201c\u624b\u673a\u201d\u6765\u533a\u5206\u4e00\u4e2a\u4e2a\u7528\u6237\uff0c\u4ee5\u201c\u4e00\u4e2a\u4eba\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\u3002<\/p>\n\n\n\n
\u56db\u3001\u6d41\u91cf\u601d\u7ef4\u548c\u7528\u6237\u601d\u7ef4\u7684\u533a\u522b<\/h1>\n\n\n\n
1. \u8fd0\u8425\u516c\u5f0f\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
\u6d41\u91cf\u601d\u7ef4\u5bf9\u6240\u6709\u7528\u6237\u4e00\u89c6\u540c\u4ec1\uff0c\u5173\u5fc3\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u6709\u591a\u5c11\uff0c\u540c\u4e00\u4e2a\u6e20\u9053\u65e2\u6709\u65b0\u5ba2\u53c8\u6709\u8001\u5ba2\uff0c\u4e0d\u533a\u5206\u65b0\u8001\u5ba2\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u8001\u5ba2\u7684\u8f6c\u5316\u7387\u548c\u5ba2\u5355\u4ef7\u66f4\u9ad8\uff0c\u5982\u679c\u4e00\u4e2a\u6e20\u9053\u8001\u5ba2\u6bd4\u4f8b\u9ad8\uff0c\u8f6c\u5316\u7387\u548c\u5ba2\u5355\u4ef7\u81ea\u7136\u66f4\u9ad8\uff0cROI\u4e5f\u4f1a\u66f4\u9ad8\u3002\u7ed3\u679c\u5c31\u662f\u770b\u4e0d\u6e05\u6570\u636e\uff0c\u53ef\u80fd\u5bfc\u81f4\u76f2\u76ee\u8ffd\u52a0\u5e02\u573a\u63a8\u5e7f\u6210\u672c\u3002<\/p>\n\n\n\n
\u4f46\u5e02\u573a\u63a8\u5e7f\u6709\u4e00\u6761\u7ecf\u9a8c\u6cd5\u5219\uff1a\u540c\u4e00\u4e2a\u6e20\u9053\uff0c\u968f\u7740\u5e7f\u544a\u6210\u672c\u589e\u52a0\uff0c\u6d41\u91cf\u6570\u91cf\u4e0a\u5347\uff0c\u6d41\u91cf\u8d28\u91cf\u4f1a\u4e0b\u964d\u3002\u4e5f\u8bb8\u5e76\u4e0d\u662f\u6d41\u91cf\u8d28\u91cf\u4e0b\u964d\uff0c\u800c\u662f\u6e20\u9053\u7684\u8001\u5ba2\u6bd4\u4f8b\u5728\u4e0b\u964d\u3002<\/p>\n\n\n\n
\u7528\u6237\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u7c7b\u578b\u7528\u6237\u6570\u00d7\u4eba\u5747\u8ba2\u5355\u6570\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
\u7528\u6237\u601d\u7ef4\u5219\u5c06\u7528\u6237\u533a\u5206\u65b0\u5ba2\u3001\u4f4e\u9891\u3001\u4e2d\u9891\u3001\u9ad8\u9891\u3001\u6d41\u5931\u7b49\u8fdb\u884c\u5206\u5c42\u8fd0\u8425\u3002<\/p>\n\n\n\n
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\u8001\u5ba2\u7684\u4f18\u60e0\u529b\u5ea6\u5219\u6ca1\u6709\u65b0\u5ba2\u5927\uff0c\u4f46\u4e5f\u901a\u8fc7\u5404\u79cd\u6293\u624b\u8fdb\u884c\u7528\u6237\u5206\u5c42\uff0c\u8d8a\u5fe0\u8bda\u7684\u7528\u6237\u4eab\u53d7\u5230\u66f4\u591a\u7684\u4f18\u60e0\uff0c\u907f\u514d\u8001\u5ba2\u6d41\u5931\u3002<\/p>\n\n\n\n
2. \u5bf9\u6d3b\u52a8\u8fd0\u8425\u7684\u5173\u6ce8\u70b9\u4e0d\u540c<\/h2>\n\n\n\n\u5728\u6d41\u91cf\u601d\u7ef4\u65f6\u4ee3\uff0c\u6d3b\u52a8\u8fd0\u8425\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e86\u3002\u4e00\u65e6\u9047\u5230\u4e1a\u7ee9\u4e0d\u884c\uff0c\u60f3\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u505a\u6d3b\u52a8\uff0c\u800c\u505a\u6d3b\u52a8\u5fc5\u7136\u662f\u8981\u505a\u4e24\u4ef6\u4e8b\uff1a\u63a8\u5e7f\u4e70\u6d41\u91cf\u548c\u964d\u4ef7\u4fc3\u9500\u3002<\/p>\n\n\n\n
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\u5fe0\u8bda\u8001\u6237\u4e5f\u5bb9\u6613\u517b\u6210\u4e86\u201c\u6ca1\u6709\u4f18\u60e0\u5c31\u4e0d\u4e0b\u5355\u201d\u7684\u4e60\u60ef\uff0c\u4ef7\u683c\u4f53\u7cfb\u4e5f\u96be\u4ee5\u7ef4\u7cfb\u3002<\/strong><\/p>\n\n\n\n
\u5c31\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u6d41\u91cf\u601d\u7ef4\u4e0b\u53ea\u6709\u6d3b\u52a8\u671f\u95f4\u6709\u4e1a\u7ee9\u589e\u957f\uff0c\u6d3b\u52a8\u540e\u4e1a\u7ee9\u6ca1\u6709\u589e\u957f\u3002<\/p>\n\n\n\n
<\/figure>\n\n\n\n\u800c\u7528\u6237\u8fd0\u8425\uff0c\u5219\u8003\u8651\u5230\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\uff0c\u63d0\u524d\u8bbe\u8ba1\u597d\u7559\u5b58\u9501\u5ba2\u6293\u624b\uff0c\u9501\u4f4f\u66f4\u591a\u7528\u6237\uff0c\u786e\u4fdd\u6d3b\u52a8\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u66f4\u591a\u5730\u7559\u4e0b\u6765\uff0c\u4ece\u800c\u6162\u6162\u51cf\u5c11\u5bf9\u83b7\u5ba2\u7684\u4f9d\u8d56\u3002<\/p>\n\n\n\n
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\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>\u5173\u6ce8\u6d3b\u52a8\u671f\u95f4\u4e1a\u7ee9\uff0c\u6d3b\u52a8\u540e\u4e1a\u7ee9\u8ddf\u6d3b\u52a8\u524d\u4e00\u6837\uff0c\u901a\u8fc7\u91c7\u4e70\u6d41\u91cf\u6765\u7ef4\u7cfb\u4e1a\u7ee9\u3002<\/p>\n\n\n\n
\u7528\u6237\u601d\u7ef4\uff1a<\/strong>\u5173\u6ce8\u6d3b\u52a8\u540e\u7684\u4e1a\u7ee9\uff0c\u6d3b\u52a8\u540e\u4e1a\u7ee9\u9ad8\u4e8e\u6d3b\u52a8\u524d\u4e1a\u7ee9\uff0c\u901a\u8fc7\u7528\u6237\u7559\u5b58\u6765\u63d0\u5347\u4e1a\u7ee9\u3002<\/p>\n\n\n\n
3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n\u56e0\u4e3a\u8fc7\u5f80\u53ea\u91cd\u89c6\u6d41\u91cf\u91c7\u4e70\u548c\u63d0\u5347\u6d41\u91cf\u8f6c\u5316\u7387\uff0c\u4e0d\u91cd\u89c6\u7528\u6237\u7559\u5b58\uff0c\u6ca1\u6709\u5728\u5173\u952e\u65f6\u95f4\u8fdb\u884c\u8001\u5ba2\u7559\u5b58\u5e72\u9884\uff0c\u5927\u90e8\u5206\u884c\u4e1a\u7684\u7528\u6237\u6d41\u5931\u7387\u975e\u5e38\u9ad8\uff0c\u534a\u5e74\u65f6\u95f4\u6d41\u593180%\u7528\u6237\uff0c\u7559\u5b58\u7387\u4e0d\u8db320%\u3002<\/p>\n\n\n\n
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\u4e0a\u534a\u8eab\u4e0d\u65ad\u70e7\u94b1\u8f93\u8840\uff0c\u5374\u901a\u8fc7\u4e0b\u534a\u8eab\u6d41\u5149\u4e86\uff0c\u96be\u4ee5\u7ef4\u7cfb\u3002<\/p>\n\n\n\n
\u800c\u7528\u6237\u8fd0\u8425\u5c31\u662f\u901a\u8fc7\u7ef4\u7cfb\u8001\u5ba2\u6765\u6253\u9020\u81ea\u8eab\u9020\u8840\u80fd\u529b\u3002<\/p>\n\n\n\n
3. \u4eba\u5de5\u548c\u79df\u91d1\u4e0a\u6da8\uff0c\u5bfc\u81f4\u6210\u672c\u589e\u52a0<\/h2>\n\n\n\n
\u76f8\u8f83\u4e8e\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u4f20\u7edf\u4f01\u4e1a\u9762\u4e34\u66f4\u591a\u7684\u56f0\u96be\u3002<\/p>\n\n\n\n
\u4f20\u7edf\u4f01\u4e1a\u7684\u4e3b\u8425\u4e1a\u52a1\u5728\u7ebf\u4e0b\u95e8\u5e97\uff0c\u968f\u7740\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u5bfc\u81f4\u5927\u91cf\u7528\u6237\u88ab\u5206\u6d41\u5230\u7ebf\u4e0a\u6d88\u8d39\u3002<\/p>\n\n\n\n
\u540e\u6765\u4e92\u8054\u7f51\u4f01\u4e1a\u7ebf\u4e0a\u6d41\u91cf\u6210\u672c\u9ad8\u4f01\uff0c\u53c8\u76ef\u4e0a\u4e86\u7ebf\u4e0b\u6d41\u91cf\uff0c\u5f00\u59cb\u6253\u9020O2O\u6982\u5ff5\u7684\u65b0\u96f6\u552e\u4f01\u4e1a\uff0c\u81ea\u521b\u6216\u8054\u5408\u90e8\u5206\u4f20\u7edf\u4f01\u4e1a\uff0c\u8fdb\u4e00\u6b65\u8695\u98df\u4f20\u7edf\u4f01\u4e1a\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n
\u7531\u4e8e\u7ebf\u4e0a\u5206\u6d41\u548c\u7ebf\u4e0b\u540c\u4e1a\u7ade\u4e89\u52a0\u5267\uff0c\u65b0\u5ba2\u8d8a\u6765\u8d8a\u5c11\uff0c\u8001\u5ba2\u7559\u5b58\u4e5f\u53d8\u5f97\u56f0\u96be\u3002<\/p>\n\n\n\n
\u518d\u52a0\u4e0a10\u591a\u5e74\u7684\u7ecf\u6d4e\u53d1\u5c55\uff0c\u5458\u5de5\u5de5\u8d44\u7ffb\u4e862-3\u500d\uff0c\u8ddf\u623f\u4e1c\u7b7e\u8ba2\u7684\u957f\u671f\u5408\u7ea6\u5230\u671f\uff0c\u623f\u79df\u4e5f\u4e0a\u6da83-5\u500d\u3002<\/p>\n\n\n\n
\u538b\u5728\u4f20\u7edf\u4f01\u4e1a\u8eab\u4e0a\u7684\u5927\u5c71\u8d8a\u6765\u8d8a\u91cd\uff0c\u4f20\u7edf\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u5f00\u59cb\u8f6c\u578b\u3002<\/p>\n\n\n\n
\u6700\u7ec8\u4f53\u73b0\u5230\u8d22\u52a1\u62a5\u8868\u4e0a\uff0c\u5c31\u662f\u201c\u6536\u5165\u4e0b\u964d-\u6210\u672c\u589e\u52a0=\u5229\u6da6\u51cf\u5c11\u201d\u3002<\/strong><\/p>\n\n\n\n
- \u65b0\u5ba2\u51cf\u5c11\uff0c\u8001\u5ba2\u6d41\u5931\uff0c\u5e26\u6765\u7684\u6536\u5165\u4e0b\u964d\uff1b<\/li>
- \u7ebf\u4e0a\u4f01\u4e1a\u662f\u83b7\u5ba2\u548c\u7559\u5b58\u6210\u672c\u4e0a\u6da8\uff0c\u96f6\u552e\u4f01\u4e1a\u662f\u4eba\u5de5\u548c\u79df\u91d1\u4e0a\u6da8\uff0c\u5bfc\u81f4\u6210\u672c\u589e\u52a0\u3002<\/li><\/ul>\n\n\n\n<\/figure>\n\n\n\n
4. \u5bf9\u7b56\uff1a\u589e\u52a0\u6536\u5165-\u964d\u4f4e\u6210\u672c=\u63d0\u9ad8\u5229\u6da6<\/h2>\n\n\n\n
\u6311\u6218\u662f\u6536\u5165\u548c\u6210\u672c\u5bfc\u81f4\uff0c\u5bf9\u7b56\u4e5f\u4ece\u6536\u5165\u548c\u6210\u672c\u4e24\u4e2a\u89d2\u5ea6\u51fa\u53d1\uff1a<\/p>\n\n\n\n
\u6536\u5165=\u7528\u6237\u6570\u00d7\u6d88\u8d39\u9891\u6b21\u00d7\u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n
\u589e\u52a0\u6536\u5165\uff0c\u9996\u5148\u8981\u589e\u52a0\u6301\u7eed\u6d88\u8d39\u7684\u7528\u6237\u6570\uff0c\u4e5f\u5c31\u662f\u589e\u52a0\u65b0\u5ba2\u548c\u8001\u5ba2\u7559\u5b58\uff0c\u786e\u4fdd\u603b\u7528\u6237\u6570\u662f\u6301\u7eed\u589e\u957f\u7684\u3002\u518d\u901a\u8fc7\u76f8\u5e94\u6293\u624b\u6765\u63d0\u5347\u6d88\u8d39\u9891\u6b21\u548c\u5ba2\u5355\u4ef7\uff0c\u63d0\u9ad8\u603b\u6536\u5165\u3002<\/p>\n\n\n\n
\u964d\u4f4e\u6210\u672c\uff0c\u4e3b\u8981\u662f\u964d\u4f4e\u8425\u9500\u6210\u672c\u548c\u8fd0\u8425\u6210\u672c\uff0c\u6362\u6210\u7528\u6237\u601d\u7ef4\u91cc\uff0c\u5c31\u662f\u65b0\u5ba2\u83b7\u5ba2\u6210\u672c\u548c\u8001\u5ba2\u7ef4\u7cfb\u6210\u672c\u3002\u6b63\u5e38\u6765\u8bf4\uff0c\u8001\u5ba2\u7ef4\u7cfb\u6210\u672c\u662f\u6bd4\u65b0\u5ba2\u83b7\u5ba2\u6210\u672c\u8981\u4f4e\u7684\uff0c1\u4e2a\u8001\u5ba2\u4ef7\u503c=3-5\u4e2a\u65b0\u5ba2\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503cCLV=\u6536\u5165-\uff08\u83b7\u5ba2\u6210\u672c+\u7ef4\u7cfb\u6210\u672c\uff09<\/strong><\/p>\n\n\n\n
\u53e6\u5916\uff0c\u5982\u4f55\u8fdb\u884c\u7cbe\u7ec6\u5316\u7684\u5206\u5c42\u8fd0\u8425\uff0c\u964d\u4f4e\u65e0\u6548\u6210\u672c\u662f\u5173\u952e\u3002<\/p>\n\n\n\n
\u5f15\u7528\u4e00\u4e0b\u5e7f\u544a\u5c4a\u7684\u7ecf\u5178\u8bed\u5f55\u201c\u6211\u77e5\u9053\u6211\u7684\u5e7f\u544a\u8d39\u6709\u4e00\u534a\u6d6a\u8d39\u4e86\uff0c\u4f46\u9057\u61be\u7684\u662f\uff0c\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u88ab\u6d6a\u8d39\u4e86\u201d\u3002<\/p>\n\n\n\n
\u4ee5\u5f80\u786e\u5b9e\u5f88\u96be\u77e5\u9053\u662f\u54ea\u4e00\u534a\u88ab\u6d6a\u8d39\u4e86\uff0c\u4f46\u6709\u4e86\u7528\u6237\u8fd0\u8425\u624b\u6bb5\uff0c\u5c31\u5927\u6982\u53ef\u4ee5\u77e5\u9053\u662f\u6d6a\u8d39\u5230\u54ea\u91cc\u4e86\uff0c\u9002\u5f53\u51cf\u5c11\u65e0\u6548\u6210\u672c\u3002<\/p>\n\n\n\n
\u6bd4\u5982\u901a\u8fc7\u6570\u636e\u6d1e\u5bdf\u4e0d\u540c\u7528\u6237\u7fa4\u7684\u7528\u6237\u9700\u6c42\u548c\u9700\u6c42\u91cf\uff0c\u53ef\u4ee5\u51cf\u5c11\u65e0\u6548\u5546\u54c1\u7684\u91c7\u8d2d\uff0c\u51cf\u5c11\u6ede\u9500\u548c\u5e93\u5b58\u6210\u672c\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u7528\u6237\u5206\u5c42\u5c06\u7528\u6237\u5206\u6210\u4f4e\u4e2d\u9ad8\u9891\u7528\u6237\uff0c\u518d\u533a\u5206\u6210\u4ef7\u683c\u654f\u611f\u548c\u4ef7\u683c\u4e0d\u654f\u611f\u7528\u6237\uff0c\u53ef\u4ee5\u6709\u9488\u5bf9\u6027\u5730\u8865\u8d34\uff0c\u51cf\u5c11\u65e0\u6548\u8865\u8d34\u3002<\/p>\n\n\n\n
\u589e\u52a0\u6536\u5165\u548c\u964d\u4f4e\u6210\u672c\u90fd\u63d0\u5230\u4e86\u4e00\u4e2a\u5173\u952e\u8bcd\u201c\u7528\u6237\u201d\uff0c\u5373\u901a\u8fc7\u8fd0\u8425\u201c\u7528\u6237\u201d\u6765\u589e\u6536\u964d\u672c\uff0c\u9700\u8981\u4f01\u4e1a\u91c7\u53d6\u7528\u6237\u601d\u7ef4\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u8fdb\u884c\u7528\u6237\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u5728\u7528\u6237\u601d\u7ef4\u666e\u53ca\u4ee5\u524d\uff0c\u4f01\u4e1a\u662f\u7528\u6d41\u91cf\u601d\u7ef4\u770b\u9700\u6c42\uff0c\u7528\u5546\u54c1\u601d\u7ef4\u770b\u4f9b\u7ed9\u3002<\/p>\n\n\n\n
\u63a5\u4e0b\u6765\uff0c\u901a\u8fc7\u5bf9\u6d41\u91cf\u601d\u7ef4\u548c\u7528\u6237\u601d\u7ef4\u3001\u5546\u54c1\u601d\u7ef4\u548c\u7528\u6237\u601d\u7ef4\u7684\u5bf9\u6bd4\u5206\u6790\uff0c\u6211\u4eec\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u7406\u89e3\u4ec0\u4e48\u662f\u201c\u7528\u6237\u601d\u7ef4\u201d\u3002<\/p>\n\n\n\n
\u65e7\u601d\u7ef4\uff1a<\/strong>\u7528\u6d41\u91cf\u601d\u7ef4\u770b\u9700\u6c42\uff0c\u7528\u5546\u54c1\u601d\u7ef4\u770b\u4f9b\u7ed9\u3002<\/p>\n\n\n\n
\u65b0\u601d\u7ef4\uff1a<\/strong>\u7528\u7528\u6237\u601d\u7ef4\u770b\u4f9b\u7ed9\u548c\u9700\u6c42\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u3002<\/p>\n\n\n\n
\u4e09\u3001\u4ec0\u4e48\u662f\u6d41\u91cf\u601d\u7ef4<\/h1>\n\n\n\n\u96f6\u552e\u884c\u4e1a\u6709\u4e09\u4e2a\u6210\u529f\u8981\u7d20\uff1alocation location location\u3002<\/p>\n\n\n\n
\u4e09\u4e2a\u6210\u529f\u8981\u7d20\u90fd\u662f\u201c\u4f4d\u7f6e\u201d\uff0c\u800c\u4f4d\u7f6e\u5c31\u4ee3\u8868\u4e86\u6d41\u91cf\u3002<\/p>\n\n\n\n
\u4f4d\u7f6e\u597d\u7684\u5546\u94fa\u80fd\u88ab\u66f4\u591a\u6d88\u8d39\u8005\u770b\u5230\uff0c\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u79df\u91d1\u548c\u5ba2\u6d41\u53ef\u4ee5\u8ba1\u7b97\u51fa\u6d41\u91cf\u6210\u672c\uff0c\u5047\u5982\u6708\u79df\u91d120000\u5143\uff0c\u5e26\u6765\u5ba2\u6d411000\u4eba\uff0c\u6d41\u91cf\u6210\u672c\u5c31\u662f20\u5143\/\u4eba\u3002<\/p>\n\n\n\n
\u5982\u679c\u5ba2\u6d41\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u00d7\u6bdb\u5229\u7387<20000\u5143\uff0c\u8d5a\u7684\u94b1\u8fde\u79df\u91d1\u90fd\u4ea4\u4e0d\u8d77\u3002<\/p>\n\n\n\n
\u6d41\u91cf\u601d\u7ef4\u662f\u4ece\u4e0d\u540c\u6e20\u9053\u8d2d\u4e70\u6d41\u91cf\uff0c\u7ecf\u8425\u201c\u6d41\u91cf\u201d\u3002\u4eba\u8d27\u573a\u6846\u67b6\u91cc\u4ee5\u201c\u573a\u201d\u4e3a\u6838\u5fc3\u3002<\/p>\n\n\n\n
\u6d41\u91cf\u601d\u7ef4\u4e0d\u662f\u7ecf\u8425\u7528\u6237\uff0c\u800c\u662f\u7ecf\u8425\u201c\u6d41\u91cf\u201d\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u7ebf\u4e0b\u6d41\u91cf\u65e0\u6cd5\u533a\u5206\u7528\u6237\u662f\u8c01\uff0c\u540c\u4e00\u4e2a\u7528\u6237\u8fdb\u5e972\u6b21\uff0c\u6d41\u91cf\u662f\u8ba1\u7b972\u6b21\u3002<\/p>\n\n\n\n
\u800c\u5728\u8bde\u751f\u201c\u6d41\u91cf\u601d\u7ef4\u201d\u7684PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4e00\u53f0\u7535\u8111\u53ef\u80fd\u6709\u597d\u51e0\u4e2a\u4eba\u5728\u7528\u3002\u5bb6\u91cc\u7535\u8111\u4f60\u5728\u7528\uff0c\u4f60\u7238\u5988\u4e5f\u4f1a\u7528\uff0c\u6240\u4ee5\u4e5f\u65e0\u6cd5\u6709\u6548\u533a\u5206\u7528\u6237\u3002<\/p>\n\n\n\n
\u5728PC\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u67094\u4e2a\u8ba1\u7b97\u6d41\u91cf\u7684\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n
- \u72ec\u7acbIP\u6570<\/strong>\uff1aInternet Protocol\uff0c\u53731\u5929\u5185\u6709\u591a\u5c11\u4e2a\u72ec\u7acbIP\u8bbf\u95ee\u4e86\u7f51\u7ad9\u3002\u6b63\u5e38\u4e00\u4e2aIP\u5bf9\u5e94\u4e00\u53f0\u7535\u8111\uff0c\u4f46\u5b58\u5728\u4e00\u4e2aIP\u5bf9\u5e94\u591a\u53f0\u7535\u8111\uff0c\u6bd4\u5982\u516c\u53f8\u7f51\u7edc\u4e0b\uff0c\u6240\u6709\u7535\u8111IP\u90fd\u662f\u4e00\u6837\u7684\u3002<\/li>
- \u8bbf\u95ee\u8005\uff1a<\/strong>\u5373UV\uff0cUnique Visitor\u3002\u4e00\u822c\u7edf\u8ba1\u4e00\u5929\u5185\u7684\u7528\u6237\u6570\uff0c\u4ee5\u72ec\u7acb Cookie\u4e3a\u4f9d\u636e\u3002\u901a\u5e38\u4e00\u53f0\u7535\u8111\u4ee3\u8868\u4e00\u4e2a\u8bbf\u95ee\u8005\uff0c\u4f46\u5982\u679c\u5f53\u5929\u4e0d\u6e05\u7406cookie\uff0c\u6362\u4e00\u4e2a\u4eba\u7528\u7535\u8111\uff0c\u8fd8\u662f\u8ba1\u7b97\u4e00\u4e2a\u4eba\u3002<\/li>
- \u6d4f\u89c8\u91cf\uff1a<\/strong>\u5373PV\uff0cPage View\u3002\u7528\u6237\u6d4f\u89c8\u7f51\u9875\u7684\u6570\u91cf\uff0c\u5237\u65b0\u9875\u9762\u4e5f\u4f1a\u88ab\u8ba1\u4f5c\u4e00\u6b21\u7efc\u5408\u6d4f\u89c8\u91cf\uff0c\u4e00\u4e2aUV\u6709\u591a\u4e2aPV\u3002<\/li>
- \u4f1a\u8bdd\u6570<\/strong>\uff1aSession\uff0c\u8bbf\u95ee\u91cf\u5c31\u662f\u7edf\u8ba1\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u4f1a\u8bdd\u6570\u91cf\u3002\u540c\u4e00\u5929\u5185\uff0c\u540c\u4e00\u53f0\u7535\u8111\uff0c\u53ef\u80fd\u6709\u591a\u4e2a\u4f1a\u8bdd\u6570\uff0c\u4e0d\u540c\u7684\u7edf\u8ba1\u5de5\u5177\u903b\u8f91\u4e0a\u4f1a\u6709\u5dee\u5f02\uff0c\u5e38\u89c1\u7684\u6709\u4ee5\u4e0b\u4e24\u79cd\u3002<\/li><\/ol>\n\n\n\n
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1. \u8fd0\u8425\u516c\u5f0f\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
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3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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2. \u6709\u4ea4\u6613\u6570\u636e\uff0c\u4f46\u6ca1\u6709\u7528\u6237\u6570\u636e<\/h2>\n\n\n\n
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PC\u65f6\u4ee3\uff0c\u6d41\u91cf\u4e0d\u4ee5\u201c\u4e00\u4e2a\u4eba\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\uff0c\u800c\u4ee5\u201c\u4e00\u6b21\u8bbf\u95ee\u884c\u4e3a\u201d\u4e3a\u8ba1\u7b97\u5355\u4f4d\u3002<\/p>\n\n\n\n
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1. \u8fd0\u8425\u516c\u5f0f\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
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2. \u5bf9\u6d3b\u52a8\u8fd0\u8425\u7684\u5173\u6ce8\u70b9\u4e0d\u540c<\/h2>\n\n\n\n\u5728\u6d41\u91cf\u601d\u7ef4\u65f6\u4ee3\uff0c\u6d3b\u52a8\u8fd0\u8425\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e86\u3002\u4e00\u65e6\u9047\u5230\u4e1a\u7ee9\u4e0d\u884c\uff0c\u60f3\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u505a\u6d3b\u52a8\uff0c\u800c\u505a\u6d3b\u52a8\u5fc5\u7136\u662f\u8981\u505a\u4e24\u4ef6\u4e8b\uff1a\u63a8\u5e7f\u4e70\u6d41\u91cf\u548c\u964d\u4ef7\u4fc3\u9500\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u800c\u7528\u6237\u8fd0\u8425\uff0c\u5219\u8003\u8651\u5230\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\uff0c\u63d0\u524d\u8bbe\u8ba1\u597d\u7559\u5b58\u9501\u5ba2\u6293\u624b\uff0c\u9501\u4f4f\u66f4\u591a\u7528\u6237\uff0c\u786e\u4fdd\u6d3b\u52a8\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u66f4\u591a\u5730\u7559\u4e0b\u6765\uff0c\u4ece\u800c\u6162\u6162\u51cf\u5c11\u5bf9\u83b7\u5ba2\u7684\u4f9d\u8d56\u3002<\/p>\n\n\n\n
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3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\uff1a<\/strong>GMV=\u2211\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u00d7\u8f6c\u5316\u7387\u00d7\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n
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2. \u5bf9\u6d3b\u52a8\u8fd0\u8425\u7684\u5173\u6ce8\u70b9\u4e0d\u540c<\/h2>\n\n\n\n\u5728\u6d41\u91cf\u601d\u7ef4\u65f6\u4ee3\uff0c\u6d3b\u52a8\u8fd0\u8425\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e86\u3002\u4e00\u65e6\u9047\u5230\u4e1a\u7ee9\u4e0d\u884c\uff0c\u60f3\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u505a\u6d3b\u52a8\uff0c\u800c\u505a\u6d3b\u52a8\u5fc5\u7136\u662f\u8981\u505a\u4e24\u4ef6\u4e8b\uff1a\u63a8\u5e7f\u4e70\u6d41\u91cf\u548c\u964d\u4ef7\u4fc3\u9500\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u800c\u7528\u6237\u8fd0\u8425\uff0c\u5219\u8003\u8651\u5230\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\uff0c\u63d0\u524d\u8bbe\u8ba1\u597d\u7559\u5b58\u9501\u5ba2\u6293\u624b\uff0c\u9501\u4f4f\u66f4\u591a\u7528\u6237\uff0c\u786e\u4fdd\u6d3b\u52a8\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u66f4\u591a\u5730\u7559\u4e0b\u6765\uff0c\u4ece\u800c\u6162\u6162\u51cf\u5c11\u5bf9\u83b7\u5ba2\u7684\u4f9d\u8d56\u3002<\/p>\n\n\n\n
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3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
\u5236\u5b9a\u76ee\u6807\uff1a<\/strong>\u62c6\u89e3\u73b0\u6709\u7528\u6237\u5206\u5c42\u7ed3\u6784\uff0c\u786e\u8ba4\u672a\u6765\u603b\u7528\u6237\u6570\u548c\u6bcf\u4e00\u5c42\u7684\u7528\u6237\u5360\u6bd4\uff0c\u518d\u8003\u8651\u5ba2\u5355\u4ef7\u548c\u9891\u6b21\uff0c\u5373\u53ef\u5236\u5b9a\u51fa\u4e1a\u7ee9\u76ee\u6807\u3002<\/p>\n\n\n\n
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\u4e94\u3001\u4ec0\u4e48\u662f\u5546\u54c1\u601d\u7ef4<\/h1>\n\n\n\n1. \u4e3a\u4ec0\u4e48\u4f1a\u6709\u5546\u54c1\u601d\u7ef4<\/h2>\n\n\n\n
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2. \u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u6837\u7684\u72b6\u51b5<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n\u800c\u7528\u6237\u8fd0\u8425\uff0c\u5219\u8003\u8651\u5230\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\uff0c\u63d0\u524d\u8bbe\u8ba1\u597d\u7559\u5b58\u9501\u5ba2\u6293\u624b\uff0c\u9501\u4f4f\u66f4\u591a\u7528\u6237\uff0c\u786e\u4fdd\u6d3b\u52a8\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u66f4\u591a\u5730\u7559\u4e0b\u6765\uff0c\u4ece\u800c\u6162\u6162\u51cf\u5c11\u5bf9\u83b7\u5ba2\u7684\u4f9d\u8d56\u3002<\/p>\n\n\n\n
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3. \u8f6c\u5316\u6f0f\u6597\u4e0d\u540c<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u6d41\u91cf\u601d\u7ef4\u4e0b\u7684\u8f6c\u5316\u6f0f\u6597\uff1a<\/strong>\u63d0\u5347\u6bcf\u4e00\u4e2a\u73af\u8282\u7684\u6d41\u91cf\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u76f8\u6bd4\u8f83\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\uff0c\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u4e5f\u66f4\u5bb9\u6613\u5236\u5b9a\u76ee\u6807\u548c\u5b8c\u6210\u76ee\u6807\u3002<\/p>\n\n\n\n
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\u4f46\u65b0\u5546\u54c1\u7684\u5f00\u53d1\u5f80\u5f80\u5e76\u4e0d\u4f1a\u8fdb\u884c\u771f\u6b63\u7684\u201c\u7528\u6237\u8c03\u7814\u201d\uff0c\u800c\u662f\u770b\u7ade\u4e89\u5bf9\u624b\u63a8\u51fa\u4e86\u4ec0\u4e48\u5546\u54c1\uff0c\u4e70\u6765\u7ade\u4e89\u5bf9\u624b\u7684\u5546\u54c1\uff0c\u5728\u4f01\u4e1a\u5185\u505a\u8c03\u7814\u540e\uff0c\u5c31\u5feb\u901f\u63a8\u51fa\u4e86\u3002<\/p>\n\n\n\n
2. \u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u6837\u7684\u72b6\u51b5<\/h2>\n\n\n\n
\u7ebf\u4e0b\u96f6\u552e\u4f01\u4e1a\u4e3b\u8981\u6709\u4e24\u4e2a\u90e8\u95e8\uff1a\u5546\u54c1\u90e8(\u6216\u91c7\u8d2d\u90e8)\u548c\u5e02\u573a\u90e8\uff0c\u5546\u54c1\u90e8\u8d1f\u8d23\u91c7\u8d2d\u5546\u54c1\u6216\u7814\u53d1\u65b0\u5546\u54c1\uff0c\u5e02\u573a\u90e8\u8d1f\u8d23\u9500\u552e\u5546\u54c1\u3002<\/p>\n\n\n\n
\u5546\u54c1\u90e8\u4e3b\u8981\u80cc\u65b0\u54c1\u6570\u6307\u6807\uff0c\u540c\u65f6\u80cc\u9500\u552e\u989d\u6307\u6807\u3002\u4e3a\u4e86\u5b8c\u6210\u6307\u6807\uff0c\u98ce\u9669\u6700\u4f4e\u7684\u5c31\u662f\u201c\u501f\u9274\u540c\u884c\u201d\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u6709\u4e86\u540c\u884c\u80cc\u4e66\uff0c\u66f4\u5bb9\u6613\u8bf4\u670d\u8001\u677f\uff0c\u5b8c\u6210\u9500\u552e\u6307\u6807\u4e5f\u66f4\u6709\u4fdd\u969c\u3002<\/p>\n\n\n\n
\u4f46\u4e3a\u4e86\u8bf4\u670d\u8001\u677f\uff0c\u5f80\u5f80\u4f1a\u9ad8\u4f30\u9500\u552e\u6570\u636e\u3002\u6700\u7ec8\uff0c\u53ef\u80fd\u53ea\u670930%\u7684\u5546\u54c1\u5b8c\u6210\u9500\u552e\u6307\u6807\uff0c\u53e6\u591670%\u7684\u5546\u54c1\u6ca1\u6709\u5b8c\u6210\u6307\u6807\uff0c\u5c31\u51fa\u73b0\u4e86\u4e1a\u7ee9\u7f3a\u53e3\u3002<\/p>\n\n\n\n
\u4e3a\u4e86\u586b\u8865\u4e1a\u7ee9\u7f3a\u53e3\uff0c\u5546\u54c1\u90e8\u9700\u8981\u5f00\u53d1\u66f4\u591a\u65b0\u54c1\uff0c\u5236\u5b9a\u4e86\u66f4\u9ad8\u7684\u65b0\u54c1\u6570\u6307\u6807\uff0c\u4ece\u800c\u9677\u5165\u4e86\u65e0\u9650\u5faa\u73af\u3002<\/p>\n\n\n\n
\u6ede\u9500\u5546\u54c1\u8d8a\u79ef\u8d8a\u591a\uff0c\u4ece\u800c\u5360\u7528\u4e86\u4f01\u4e1a\u5927\u91cf\u8d44\u6e90\u3002\u7136\u540e\u5e02\u573a\u90e8\u4e0d\u5f97\u4e0d\u7b56\u5212\u4fc3\u9500\u6d3b\u52a8\uff0c\u964d\u4ef7\u9500\u552e\u6ede\u9500\u54c1\u3002<\/p>\n\n\n\n
\u4f46\u5e02\u573a\u90e8\u7684\u9500\u552e\u989d\u8003\u6838\u5360\u6bd4\u66f4\u9ad8\uff0c\u6240\u4ee5\u66f4\u503e\u5411\u4e8e\u5356\u70ed\u9500\u7206\u6b3e\uff0c\u5e76\u4e0d\u4f1a\u771f\u6b63\u5927\u529b\u63a8\u5e7f\u6ede\u9500\u54c1\uff0c\u6ede\u9500\u54c1\u7684\u9500\u552e\u4e1a\u7ee9\u5f80\u5f80\u3002<\/p>\n\n\n\n
\u800c\u5728\u7ebf\u4e0a\u7535\u5546\u5e73\u53f0\uff0c\u65e9\u671f\u5206\u6210\u54c1\u7c7b\u8fd0\u8425\u3001\u5546\u5bb6\u8fd0\u8425\u3001\u6d41\u91cf\u8fd0\u8425\u3001\u6d3b\u52a8\u8fd0\u8425\u7b49\u4e0d\u540c\u89d2\u8272\uff0c\u7531\u54c1\u7c7b\u8fd0\u8425\u6765\u627f\u62c5\u5f00\u53d1\u5546\u54c1\u7684\u5de5\u4f5c\uff0c\u7531\u6d41\u91cf\u8fd0\u8425\u548c\u6d3b\u52a8\u8fd0\u8425\u6765\u8d1f\u8d23\u9500\u552e\u3002<\/p>\n\n\n\n
\u867d\u7136\uff0c\u54c1\u7c7b\u8fd0\u8425\u65e2\u8d1f\u8d23\u5f15\u8fdb\u5546\u54c1\uff0c\u4e5f\u8d1f\u8d23\u7b56\u5212\u54c1\u7c7b\u6d3b\u52a8\uff0c\u4f46\u4ecd\u65e7\u66f4\u5173\u6ce8\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u5173\u6ce8\u7528\u6237\u3002<\/p>\n\n\n\n
\u968f\u7740\u4e92\u8054\u7f51\u516c\u53f8\u5f15\u5165\u201c\u7528\u6237\u601d\u7ef4\u201d\uff0c\u5f00\u59cb\u8bbe\u7acb\u7528\u6237\u8fd0\u8425\u5c97\uff0c\u6162\u6162\u8f6c\u53d8\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8fd0\u8425\u65b9\u5f0f\u3002<\/p>\n\n\n\n
\u516d\u3001\u5546\u6237\u601d\u7ef4\u548c\u7528\u6237\u601d\u7ef4\u7684\u533a\u522b\uff1a\u4ece\u201c\u5792\u7816\u5934\u201d\u5230\u201c\u6570\u4eba\u5934\u201d<\/h1>\n\n\n\n<\/figure>\n\n\n\n* \u5792\u7816\u5934\u548c\u6570\u4eba\u5934\u7684\u6982\u5ff5\uff0c\u7531\u536b\u54f2\u5148\u751f\u548c\u80e1\u5174\u6c11\u6559\u6388\u63d0\u51fa<\/p>\n\n\n\n
\u5546\u54c1\u601d\u7ef4\u662f\u4ec0\u4e48\u5546\u54c1\u53ef\u4ee5\u5356\u5f97\u591a\uff0c\u5c31\u66f4\u591a\u5730\u91c7\u8d2d\u3002\u5c31\u50cf\u201c\u5792\u7816\u5934\u201d\u4e00\u6837\uff0c\u901a\u8fc7\u5806\u53e0\u4e0d\u540c\u7684\u7816\u5934\u6765\u5b8c\u6210\u4e00\u5835\u5835\u5899\uff0c\u6700\u7ec8\u76d6\u51fa\u4e00\u680b\u623f\u5b50\u3002<\/p>\n\n\n\n
\u4f46\u4e0d\u77e5\u9053\u6709\u591a\u5c11\u7528\u6237\u4f1a\u6765\u4e70\u201c\u623f\u5b50\u201d\uff0c\u6240\u4ee5\u5f88\u5bb9\u6613\u9020\u591a\u4e86\uff0c\u5356\u4e0d\u6389\u3002<\/p>\n\n\n\n
\u7528\u6237\u601d\u7ef4\u5219\u662f\u8fdb\u884c\u7528\u6237\u5206\u7fa4\u548c\u7528\u6237\u5206\u5c42\u540e\uff0cby\u4eba\u7fa4\u5dee\u5f02\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u7528\u6237\u5206\u7fa4\u5c31\u662f\u6839\u636e\u4eba\u7fa4\u7279\u5f81\u5c06\u540c\u4e00\u7c7b\u7528\u6237\u5206\u5230\u4e00\u8d77\uff0c\u5f62\u6210\u4e00\u4e2a\u4e2a\u7528\u6237\u7fa4\u4f53\uff0c\u6bd4\u5982\u5206\u6210\u8001\u4eba\u3001\u5b66\u751f\u3001\u5988\u5988\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u4eba\u7fa4\u7684\u9700\u6c42\u4e0d\u4e00\u6837\uff0c\u6839\u636e\u4e0d\u540c\u7528\u6237\u7fa4\u7684\u9700\u6c42\u6765\u63d0\u4f9b\u5bf9\u5e94\u5546\u54c1\uff0c\u6839\u636e\u7528\u6237\u91cf\u786e\u8ba4\u91c7\u8d2d\u7684\u6570\u91cf\uff0c\u4ee5\u7ec8\u4e3a\u59cb\uff0c\u66f4\u52a0\u6709\u6307\u5bfc\u6027\uff0c\u53ef\u4ee5\u589e\u52a0\u9500\u552e\u989d\u548c\u51cf\u5c11\u5e93\u5b58\u79ef\u538b\u3002<\/p>\n\n\n\n
\u7528\u6237\u5206\u5c42\u662f\u6839\u636e\u7528\u6237\u9891\u6b21\u548c\u7528\u6237\u6d88\u8d39\u65f6\u95f4\u6765\u5c06\u7528\u6237\u5212\u5206\u6210\u9996\u5355\u3001\u4f4e\u9891\u3001\u4e2d\u9891\u3001\u9ad8\u9891\u3001\u6d41\u5931\u7b49\u4e0d\u540c\u5c42\u7ea7\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u5c42\u7ea7\u7684\u7528\u6237\u5bf9\u4f01\u4e1a\u5fe0\u8bda\u5ea6\u548c\u4ef7\u683c\u654f\u611f\u5ea6\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u53ef\u4ee5\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u5730\u8bbe\u8ba1\u8fd0\u8425\u6293\u624b\uff0c\u51cf\u5c11\u6210\u672c\u3002<\/p>\n\n\n\n
\u4ece\u201c\u6570\u4eba\u5934\u201d\u89d2\u5ea6\u8bbe\u5b9a\u76ee\u6807\u548c\u76f8\u5e94\u6293\u624b\uff0c\u5c31\u9700\u8981\u8003\u8651\u5982\u4f55\u5438\u5f15\u65b0\u7528\u6237\uff0c\u8ba9\u7528\u6237\u4e0b\u7b2c\u4e00\u5355\u3001\u7b2c\u4e8c\u5355\u3001\u7b2c\u4e09\u5355\u3002<\/p>\n\n\n\n
\u6839\u636e\u7528\u6237\u590d\u8d2d\u9891\u7387\uff0c\u5728\u5408\u9002\u7684\u65f6\u673a\u89e6\u8fbe\u7528\u6237\uff0c\u8ba9\u7528\u6237\u56de\u6765\u4e0b\u5355\uff0c\u63d0\u5347\u4e2d\u9ad8\u9891\u7528\u6237\u7684\u5360\u6bd4\u3002\u9488\u5bf9\u4e2d\u9ad8\u9891\u7528\u6237\uff0c\u5219\u8981\u8003\u8651\u5982\u4f55\u9501\u5ba2\uff0c\u9632\u6b62\u6d41\u5931\u3002<\/p>\n\n\n\n
\u4f01\u4e1a\u8fd0\u8425\u8005\u9700\u8981\u4ece\u201c\u5792\u7816\u5934\u201d\u7684\u5546\u54c1\u601d\u7ef4\uff0c\u8f6c\u53d8\u6210\u201c\u6570\u4eba\u5934\u201d\u7684\u7528\u6237\u601d\u7ef4\u3002\u56f4\u7ed5\u7528\u6237\u8bbe\u8ba1\u4e1a\u7ee9\u589e\u957f\u6a21\u578b\uff0c\u624d\u66f4\u5bb9\u6613\u4e0d\u8d70\u5f2f\u8def\uff0c\u6d6a\u8d39\u65e0\u6548\u7684\u8d44\u6e90\u3002<\/p>\n\n\n\n
\u4e03\u3001\u4e3a\u4ec0\u4e48\u4f20\u7edf\u4f01\u4e1a\u66f4\u7f3a\u7559\u5b58\u6293\u624b<\/h1>\n\n\n\n<\/figure>\n\n\n\n\u76f8\u8f83\u4e8e\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u4f20\u7edf\u4f01\u4e1a\u7684\u7559\u5b58\u6293\u624b\u66f4\u5c11\uff0c\u539f\u56e0\u51fa\u5728\u4e0d\u77e5\u9053\u7528\u6237\u662f\u8c01\uff0c\u5177\u4f53\u6709\u4e09\u79cd\u72b6\u51b5\u3002<\/p>\n\n\n\n
1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
\u8fd9\u91cc\u6307\u7684\u662f\u7eaf\u5356\u8d27\u7684\u4f01\u4e1a\uff0c\u5373\u65e9\u671f\u6d88\u8d39\u54c1\u4f01\u4e1a\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u6e20\u9053\u548c\u7ecf\u9500\u5546\u5c06\u5546\u54c1\u5356\u7ed9\u6d88\u8d39\u8005\uff0c\u53ea\u6709B\u7aef\u4ea4\u6613\u6570\u636e\uff0c\u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e\u3002\u4e0d\u77e5\u9053\u5ba2\u6237\u82b1\u4e86\u591a\u5c11\u94b1\uff0c\u4e70\u4e86\u591a\u5c11\u4ef6\u5546\u54c1\u3002\u800c\u4e14\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u9694\u4e86\u5f88\u591a\u5c42\u5173\u7cfb\uff0c\u65e0\u6cd5\u6536\u96c6\u5230\u7528\u6237\u4fe1\u606f\u3002<\/p>\n\n\n\n
\u73b0\u5728\u968f\u7740\u201c\u4e00\u7269\u4e00\u7801\u201d\u548c\u201c\u626b\u7801\u5173\u6ce8\u516c\u4f17\u53f7\u201d\u7b49\u624b\u6bb5\u7684\u666e\u53ca\uff0c\u4f01\u4e1a\u53ef\u4ee5\u76f4\u63a5\u63a5\u89e6\u5230\u7528\u6237\u3002\u4f46\u613f\u610f\u626b\u7801\u7684\u7528\u6237\u6bd5\u7adf\u6bd4\u8f83\u5c11\uff0c\u80fd\u8986\u76d610%\u7528\u6237\u5df2\u7ecf\u975e\u5e38\u4e0d\u9519\u4e86\u3002<\/p>\n\n\n\n
<\/figure>\n\n\n\n* \u5792\u7816\u5934\u548c\u6570\u4eba\u5934\u7684\u6982\u5ff5\uff0c\u7531\u536b\u54f2\u5148\u751f\u548c\u80e1\u5174\u6c11\u6559\u6388\u63d0\u51fa<\/p>\n\n\n\n
\u5546\u54c1\u601d\u7ef4\u662f\u4ec0\u4e48\u5546\u54c1\u53ef\u4ee5\u5356\u5f97\u591a\uff0c\u5c31\u66f4\u591a\u5730\u91c7\u8d2d\u3002\u5c31\u50cf\u201c\u5792\u7816\u5934\u201d\u4e00\u6837\uff0c\u901a\u8fc7\u5806\u53e0\u4e0d\u540c\u7684\u7816\u5934\u6765\u5b8c\u6210\u4e00\u5835\u5835\u5899\uff0c\u6700\u7ec8\u76d6\u51fa\u4e00\u680b\u623f\u5b50\u3002<\/p>\n\n\n\n
\u4f46\u4e0d\u77e5\u9053\u6709\u591a\u5c11\u7528\u6237\u4f1a\u6765\u4e70\u201c\u623f\u5b50\u201d\uff0c\u6240\u4ee5\u5f88\u5bb9\u6613\u9020\u591a\u4e86\uff0c\u5356\u4e0d\u6389\u3002<\/p>\n\n\n\n
\u7528\u6237\u601d\u7ef4\u5219\u662f\u8fdb\u884c\u7528\u6237\u5206\u7fa4\u548c\u7528\u6237\u5206\u5c42\u540e\uff0cby\u4eba\u7fa4\u5dee\u5f02\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u7528\u6237\u5206\u7fa4\u5c31\u662f\u6839\u636e\u4eba\u7fa4\u7279\u5f81\u5c06\u540c\u4e00\u7c7b\u7528\u6237\u5206\u5230\u4e00\u8d77\uff0c\u5f62\u6210\u4e00\u4e2a\u4e2a\u7528\u6237\u7fa4\u4f53\uff0c\u6bd4\u5982\u5206\u6210\u8001\u4eba\u3001\u5b66\u751f\u3001\u5988\u5988\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u4eba\u7fa4\u7684\u9700\u6c42\u4e0d\u4e00\u6837\uff0c\u6839\u636e\u4e0d\u540c\u7528\u6237\u7fa4\u7684\u9700\u6c42\u6765\u63d0\u4f9b\u5bf9\u5e94\u5546\u54c1\uff0c\u6839\u636e\u7528\u6237\u91cf\u786e\u8ba4\u91c7\u8d2d\u7684\u6570\u91cf\uff0c\u4ee5\u7ec8\u4e3a\u59cb\uff0c\u66f4\u52a0\u6709\u6307\u5bfc\u6027\uff0c\u53ef\u4ee5\u589e\u52a0\u9500\u552e\u989d\u548c\u51cf\u5c11\u5e93\u5b58\u79ef\u538b\u3002<\/p>\n\n\n\n
\u7528\u6237\u5206\u5c42\u662f\u6839\u636e\u7528\u6237\u9891\u6b21\u548c\u7528\u6237\u6d88\u8d39\u65f6\u95f4\u6765\u5c06\u7528\u6237\u5212\u5206\u6210\u9996\u5355\u3001\u4f4e\u9891\u3001\u4e2d\u9891\u3001\u9ad8\u9891\u3001\u6d41\u5931\u7b49\u4e0d\u540c\u5c42\u7ea7\u3002<\/p>\n\n\n\n
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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1. \u6ca1\u6709C\u7aef\u4ea4\u6613\u6570\u636e<\/h2>\n\n\n\n
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2. \u6709\u4ea4\u6613\u6570\u636e\uff0c\u4f46\u6ca1\u6709\u7528\u6237\u6570\u636e<\/h2>\n\n\n\n
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