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01
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02
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\u7b2c\u56db\u5b97\u7f6a\uff1a\u6447\u6446\u4e8eIn-house\u548cAgency\u4e4b\u95f4<\/p>\n\n\n\n

\u6709\u4e9b\u54c1\u724c\u8ba4\u4e3a\u5185\u5bb9\u80fd\u529b\u8981\u7262\u7262\u638c\u63a7\u5728\u81ea\u5df1\u624b\u91cc\uff0c\u4e0b\u5b9a\u51b3\u5fc3\uff0c\u81ea\u5df1\u548cIn-house\u56e2\u961f\u5c31\u8981\u4e0b\u573a\uff0c\u63a5\u53d7\u8bd5\u9519\u548c\u635f\u8017\u3002\u6709\u4e9b\u54c1\u724c\u8ba4\u4e3a\u4e13\u4e1a\u4e8b\u627e\u4e13\u4e1a\u7684\u4eba\uff0c\u90a3\u4e48\u5c31\u4e0e\u6700\u4e13\u4e1a\u7684\u516c\u53f8\u548c\u56e2\u961f\u5408\u4f5c\u3002\u8fd9\u4e24\u79cd\u54c1\u724c\uff0c\u8fd9\u51e0\u5e74\u53d1\u5c55\u7684\u90fd\u4e0d\u9519\uff0c\u4f46\u6447\u6446\u4e8e\u4e4b\u95f4\u7684\u54c1\u724c\uff0c\u65e2\u6d6a\u8d39\u4e86\u5927\u91cf\u9884\u7b97\uff0c\u4e5f\u6d6a\u8d39\u4e86\u5b9d\u8d35\u65f6\u95f4\u3002<\/p>\n\n\n\n

In-house\u6700\u9ad8\u8ffd\u6c42\u662f\u82b1\u897f\u5b50\uff0c\u81f3\u5c11\u662f\u521b\u59cb\u4eba\u4e0b\u5b9a\u51b3\u5fc3\u52aa\u529b\u7684\u65b9\u5411\u3002\u8fd8\u6709\u53e6\u4e00\u79cd\u53ef\u80fd\uff0c\u4e00\u4e2a10\u4ebf+\u54c1\u724c\u4e0e\u6211\u4eec\u5408\u4f5c\u4e09\u5e74\uff0c\u54c1\u724c\u56e2\u961f\u53ea\u670930\u591a\u4e2a\u4eba\uff0c\u4ed6\u4eec\u8ffd\u6c42\u7684\u662f\u4e13\u4e1a\u5206\u5de5\uff0c\u4eba\u6548\u6781\u81f4\u3002<\/p>\n\n\n\n

\u7b2c\u4e94\u5b97\u7f6a\uff1a\u592a\u591a\u65e0\u826fMCN\u548c\u670d\u52a1\u673a\u6784<\/p>\n\n\n\n

\u54c1\u724c\u521a\u8fdb\u573a\uff0c\u6ca1\u6709\u8c01\u80fd\u7ed5\u5f00\u8fd9\u4e2a\u5927\u5751\u3002MCN\u5927\u91cf\u6807\u51c6\u5316\u5b75\u5316\u8d26\u53f7\uff0c\u5c31\u662f\u4e3a\u4e86\u5546\u4e1a\u5316\uff0c\u4e3a\u6ee1\u8db3Agency\u6570\u636e\u8981\u6c42\uff0c\u4fddCPM\u3001\u4fddCPE\uff0cKOL\u6570\u636e\u82b1\u5f0f\u9020\u5047\uff0c\u751a\u81f3\u4e3a\u4e86\u4fddROI\uff0c\u90fd\u5efa\u7acb\u8d77\u5b8c\u6574\u7684\u4e0b\u6c34\u9053\u4f53\u7cfb\u3002<\/p>\n\n\n\n

\u4eca\u5e74\u4e00\u4e2a\u54a8\u8be2\u5ba2\u6237\uff0c\u6211\u5e2e\u4ed6\u4eec\u505a\u4e86KOL\u590d\u76d8\uff0c\u7ed3\u679c\u89e6\u76ee\u60ca\u5fc3\uff0c\u6295\u4e8680%\u7684\u6c34\u53f7\uff0c\u81f3\u5c11\u5237\u4e8670%\u5047\u6570\u636e\u3002\u6211\u5c31\u95ee\u4e86KPI\u548cAgency\u6536\u8d39\u6a21\u5f0f\uff0cKPI\u662f\u4fddCPM\u548cCPE\uff0c\u6240\u4ee5\u8981\u5237\u5047\u6570\u636e\uff0cAgency\u4e0d\u6536\u670d\u52a1\u8d39\uff0c\u6240\u4ee5\u53ea\u80fd\u63a8\u8fd4\u70b920-40%\u7684\u6c34\u53f7\uff0c\u800c\u4eca\u5929\u6211\u4eec\u6295\u7684\u4f18\u8d28KOL\uff0c\u5f88\u591a\u6839\u672c\u5c31\u6ca1\u6709\u8fd4\u70b9\u3002\u8fd9\u4e2a\u7ed3\u679c\u8ddf\u5ba2\u6237\u8981\u6c42\u5012\u6302\uff0c\u7701\u4e8610%\u670d\u52a1\u8d39\uff0c\u589e\u52a090%\u6295\u653e\u635f\u8017\u3002<\/p>\n\n\n\n

\u7b2c\u516d\u5b97\u7f6a\uff1a\u6ca1\u6709\u653e\u5927\u5185\u5bb9\u6d41\u91cf<\/p>\n\n\n\n

\u9009\u5bf9\u4e86\u8d26\u53f7\uff0c\u505a\u597d\u4e86\u5185\u5bb9\uff0c\u8fd8\u6295\u4e86\u70b9Dou+\uff0c\u4ee5\u4e3a\u8fd9\u6837\u5c31\u662f\u6709\u6548\u79cd\u8349\uff0c\u5927\u9519\u7279\u9519\uff01KOL\u6210\u672c\u5982\u6b64\u4e4b\u9ad8\uff0c\u5982\u679c\u6ca1\u80fd\u628a\u4f18\u8d28\u5185\u5bb9\u6d41\u91cf\u653e\u592750-100\u500d\uff0c\u90a3\u662f\u5bf9\u5185\u5bb9\u7684\u6781\u5927\u6d6a\u8d39\u3002<\/p>\n\n\n\n

\u6211\u4eec\u8fc7\u53bb\u6295\u7684\u5f88\u591a\u6848\u5b50\uff0c\u5185\u5bb9\u6d41\u91cf\uff08Dou+\u7c7b\/\u5185\u5bb9\u670d\u52a1\/\u8fbe\u4eba\u7ade\u4ef7\uff09\u8ddfKOL\u5185\u5bb9\u9884\u7b97\u5360\u6bd4\u662f1\u500d\u81f3\u591a\u500d\uff0c\u5355\u6761\u89c6\u9891\u6295\u51fa5000\u4e07\u64ad\u653e\u91cf\u5929\u82b1\u677f\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u7206\u6b3e\u89c6\u9891\u80cc\u540e\u6709\u8f83\u9ad8\u7684ROI\uff0c\u56e0\u4e3a\u5185\u5bb9\u6d41\u91cf\u6210\u672c\u4f4e\u4e14ROI\u9ad8\u3002<\/p>\n\n\n\n

\u7b2c\u4e03\u5b97\u7f6a\uff1a\u6838\u5fc3\u56e2\u961f\u6210\u5458\u79bb\u804c<\/p>\n\n\n\n

\u6838\u5fc3\u56e2\u961f\u6210\u5458\u79bb\u804c\uff0c\u524d\u516d\u5b97\u7f6a\u53ef\u80fd\u4f1a\u91cd\u65b0\u518d\u6765\u4e00\u904d\u3002<\/p>\n\n\n\n

\u4eca\u5e74\u4e00\u4e2a\u65b0\u6d88\u8d39\u54c1\u724c\u521b\u59cb\u4eba\u627e\u6211\uff0c\u4e24\u5e74\u524d\u6211\u4eec\u6709\u8fc7\u5408\u4f5c\uff0c\u540e\u6765In-house\u56e2\u961f\u63a5\u624b\uff0c\u7ea2\u5229\u671f\u5e72\u5f97\u8fd8\u4e0d\u9519\uff0c\u4f46\u73af\u5883\u4e00\u76f4\u5728\u53d8\uff0c\u54c1\u724c\u4e5f\u9047\u5230\u4e86\u56f0\u5883\uff0c\u6700\u75db\u82e6\u7684\u83ab\u8fc7\u4e8e\u6838\u5fc3\u6210\u5458\u79bb\u804c\uff0c\u96ea\u4e0a\u52a0\u971c\u3002\u6211\u7ed9\u7684\u5efa\u8bae\u8fd8\u662fIn-house\uff0c\u4e0d\u8981\u653e\u5f03\uff0c\u4f46\u53ef\u4ee5\u7528\u5916\u8111\u8865\u80fd\u529b\u77ed\u677f\uff0c\u8fc7\u7a0b\u4e2d\u4e5f\u53ef\u4ee5\u5f15\u5165\u4ee3\u7406\u8d5b\u9a6c\u3002<\/p>\n\n\n\n

\u5982\u4e0a\u4e03\u5b97\u7f6a\uff0c\u8bf7\u95ee\u54c1\u724c\u65b9\u7684\u670b\u53cb\u4eec\uff0c\u4f60\u4eec\u90fd\u72af\u8fc7\u591a\u5c11\u6761\uff1f<\/p>\n\n\n\n

03
CAFE\u79d1\u5b66\u9009\u53f7\u65b9\u6cd5\u8bba<\/h2>\n\n\n\n

\u5982\u679c\u6ca1\u6709\u4e00\u5957\u79d1\u5b66\u7684\u6296\u97f3\u5185\u5bb9\u4f53\u7cfb\uff0c\u90a3\u6bcf\u4e2a\u54c1\u724c\u90fd\u8981\u91cd\u65b0\u8d70\u4e00\u904d\u524d\u4eba\u8d70\u8fc7\u7684\u5f2f\u8def\u3002\u6296\u97f3\u79cd\u8349\u7b2c\u4e00\u6b65\uff0c\u4ece\u300c\u79d1\u5b66\u9009\u53f7\u300d\u5f00\u59cb\u3002<\/p>\n\n\n\n

\u6211\u4e2a\u4eba\u80cc\u666f\u662f\u4e92\u8054\u7f51\u4ea7\u54c1\u7ecf\u7406\u51fa\u8eab\uff0c\u5728\u6296\u97f3\u8425\u9500\u589e\u957f\u9886\u57df\uff0c\u4e00\u76f4\u662f\u6280\u672f\u548c\u6570\u636e\u9a71\u52a8\u7684\u903b\u8f91\u3002\u5728\u5f88\u65e9\u4ee5\u524d\uff0c\u6211\u4eec\u5c31\u5728\u7814\u7a76\u6296\u97f3KOL\u7b97\u6cd5\u9009\u53f7\u7684\u53ef\u80fd\u6027\uff0c\u6240\u4ee5\u5c31\u6709\u4e86\u4eca\u5929\u7684\u300cCAFE\u300d\u7684\u65b9\u6cd5\u8bba\u548c\u6280\u672f\u7b97\u6cd5\u3002<\/p>\n\n\n\n

  • C\uff1a\u4f20\u64ad\u529b – Communication<\/li>
  • A\uff1a\u5546\u4e1a\u529b – Advertising<\/li>
  • F\uff1a\u7c89\u4e1d\u529b – Fanspower<\/li>
  • E\uff1a\u6210\u957f\u529b – Expansion<\/li><\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    CAFE\u662f\u6839\u636e\u5927\u91cf\u6296\u97f3KOL\u9009\u53f7\u7ecf\u9a8c\u603b\u7ed3\uff0c\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u5b9e\u73b0\u7684\u6296\u97f3KOL\u300c\u7b97\u6cd5\u5f15\u64ce\u300d\uff0c\u5c06KOL\u6570\u636e\u62c6\u89e3\u4e3a\u4f20\u64ad\u3001\u5546\u4e1a\u3001\u7c89\u4e1d\u3001\u6210\u957f\u56db\u4e2a\u7ef4\u5ea6\u8ba1\u7b97\u4ef7\u503c\uff0c\u5f97\u5230\u4ee5\u79cd\u8349\uff08\u5e26\u8d27\uff09\u80fd\u529b\u5bfc\u5411\u7684\u300cKOL RANK\u300d\uff0c\u540c\u65f6\u91cf\u5316KOL\u6838\u5fc3\u6570\u636e\u6307\u6807\uff0c\u5f62\u6210\u6709\u6548\u7684\u79d1\u5b66\u9009\u53f7\u4f53\u7cfb\uff0c\u89c4\u907f\u6c34\u53f7\u5047\u53f7\uff0c\u63d0\u5347\u9009\u53f7\u300c\u6548\u7387\u300d\uff0c\u63d0\u9ad8\u6295\u653e\u300c\u6548\u679c\u300d\u3002<\/p>\n\n\n\n

    CAFE\u7b97\u6cd5\u89c4\u5219\u4e0d\u80fd\u516c\u5f00\uff0c\u4f46\u7b97\u6cd5\u62c6\u89e3\u7684\u56db\u5927\u7ef4\u5ea6\uff0c\u4ee5\u53caKOL\u91cf\u5316\u7684\u6838\u5fc3\u6307\u6807\uff0c\u6309\u6b64\u903b\u8f91\uff0c\u53ea\u8981\u7167\u7740\u6284\u4f5c\u4e1a\uff0c\u4ecd\u7136\u53ef\u4ee5\u5c11\u8e29\u5751\uff0c\u591a\u907f\u96f7\uff0c\u81f3\u5c11\u5c06KOL\u9009\u53f7\u7684\u51c6\u786e\u5ea6\u63d0\u534750%+\u3002<\/p>\n\n\n\n

    04
    CAFE\uff1a\u4f20\u64ad\u529b Communication<\/h2>\n\n\n\n

    \u4f20\u64ad\u529b – Communication
    \u4ece\u89c6\u9891\u5185\u5bb9\u6570\u636e\u89d2\u5ea6\uff0c\u6765\u8fa8\u522b\u300c\u4f20\u64ad\u4fa7\u300d\u7684\u57fa\u672c\u9762\uff0c\u4e00\u822c\u4f1a\u4ece\u4e92\u52a8\u7387\u3001\u5b8c\u64ad\u7387\u3001\u64ad\u653e\u91cf\u4e2d\u4f4d\u6570\u3001CPM\u3001\u8d26\u53f7\u6d3b\u8dc3\u5ea6\u7b49\u51e0\u4e2a\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002\u56e0\u4e3a\u4f20\u64ad\u529b\u662f\u4ee5\u53cd\u6620KOL\u57fa\u7840\u7684\u5185\u5bb9\u80fd\u529b\uff0c\u6240\u4ee5\u4e2a\u4eba\u89c6\u9891\u4e0e\u5546\u5355\uff08\u661f\u56fe\uff09\u89c6\u9891\u662f\u8981\u505a\u6570\u636e\u6bd4\u5bf9\u5206\u6790\u7684\uff0c\u907f\u514d\u4e2a\u4eba\u89c6\u9891\u4f18\u79c0\uff0c\u4e00\u63a5\u5e7f\u544a\u6251\u8857\u7684\u60e8\u5267\u3002<\/p>\n\n\n\n

    \u4e92\u52a8\u7387\uff1a\u4e92\u52a8\u884c\u4e3a\u6570\uff08\u70b9\u8d5e+\u8bc4\u8bba+\u5206\u4eab\uff09\/\u64ad\u653e\u6570
    \u8fd9\u4e2a\u6570\u636e\u4ee5\u70b9\u8d5e\u4e3a\u5927\u57fa\u6570\u7684\u6307\u6807\uff0c\u4e92\u52a8\u7387\u6211\u4eec\u5f80\u5f80\u4f1a\u5bf9\u5e94\u7740\u8bc4\u8d5e\u7387\u505a\u5bf9\u6bd4\uff0c\u5782\u7c7b\u535a\u4e3b\u5f80\u5f80\u662f\u8bc4\u8d5e\u7387\u9ad8\u800c\u4e92\u52a8\u7387\u4f4e\uff0c\u800c\u975e\u5782\u7c7b\uff08\u5982\u5267\u60c5\u53f7\uff09\u6570\u636e\u521a\u597d\u76f8\u53cd\u3002\u8fd9\u4e2a\u6307\u6807\u5bf9\u5782\u7c7b\u53e3\u64ad\u8fbe\u4eba\u800c\u8a00\uff0c\u6743\u91cd\u4e00\u822c\uff0c\u4ec5\u4f5c\u53c2\u8003\u3002<\/p>\n\n\n\n

    \u5982\u679cKOL\u6570\u636e\u9020\u5047\uff0c\u5f80\u5f80\u4e92\u52a8\u7387\u4f1a\u975e\u5e38\u9ad8\uff0c\u8d85\u8fc710%\u5c31\u8981\u8b66\u60d5\u4e86\uff0c\u5927\u6982\u7387\u6570\u636e\u5f02\u5e38\uff0c\u662f\u5237\u5047\u6570\u636e\u8fd8\u662fDou+\u7ef4\u62a4\u6570\u636e\uff0c\u603b\u4e4b\u90fd\u4e0d\u662f\u597d\u4e8b\u3002<\/p>\n\n\n\n

    \u5b8c\u64ad\u7387\uff1a\u5b8c\u6574\u64ad\u653e\u6570\/\u64ad\u653e\u6570
    \u5b8c\u64ad\u7387\u4e00\u5b9a\u7a0b\u5ea6\u4ee3\u8868\u4e86KOL\u521b\u4f5c\u5185\u5bb9\u7684\u80fd\u529b\uff0c\u4ee5\u53ca\u7c89\u4e1d\u7c98\u6027\uff0c\u4f46\u8fd9\u4e0d\u7edd\u5bf9\uff0c\u4e00\u662f\u8981\u770b\u89c6\u9891\u65f6\u957f\uff0c\u9a86\u738b\u5b87\u5546\u5355\u5e73\u57473\u5206\u949f\uff0c\u5b8c\u64ad\u73871%\u4e0d\u5230\uff0c\u4f46\u4e0d\u5f71\u54cd\u5e26\u8d27\u80fd\u529b\uff0c\u4e8c\u662f\u8981\u770b\u4ec0\u4e48\u5185\u5bb9\u7c7b\u578b\uff0c\u6709\u4e9b\u673a\u6784\u8e6d\u70ed\u70b9\u80fd\u529b\u5f3a\uff0c\u4f46\u4e0d\u4ee3\u8868\u5185\u5bb9\u5546\u4e1a\u6027\u597d\u3002<\/p>\n\n\n\n

    \u5782\u7c7b\u535a\u4e3b\u7684\u5b8c\u64ad\u7387\uff0c\u5546\u5355\u89c6\u9891\u6bd4\u4e2a\u4eba\u89c6\u9891\u8981\u4f4e\uff0c\u4f46\u5982\u679c\u76f8\u5dee\u500d\u6570\u592a\u5927\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u65f6\u6709\u98ce\u5411\u7684\uff0c\u4e2a\u4eba\u4f18\u79c0\uff0c\u5e7f\u544a\u6251\u8857\uff0c\u5927\u5bb6\u4e0d\u4e70\u8d26\u4e5f\u767d\u626f\u3002<\/p>\n\n\n\n

    \u64ad\u653e\u91cf\u4e2d\u4f4d\u6570\uff1a\u661f\u56fe\u4f5c\u54c1\u64ad\u653e\u91cf\uff08\u81ea\u7136\u64ad\u653e\u91cf\uff09
    \u8fd9\u662f\u661f\u56fe\u540e\u53f0\u4e0d\u65ad\u8fed\u4ee3\u7684\u65b0\u6307\u6807\uff0c30\u5929\u548c90\u5929\u90fd\u6709\u5f88\u597d\u7684\u53c2\u8003\u6027\uff0c\u4e0d\u8fc7\u4e5f\u53cd\u5e94\u4e86\u5f88\u6b8b\u9177\u7684\u4e8b\u5b9e\uff0c\u4e2d\u8170\u90e8\u5782\u7c7b\uff0c\u661f\u56fe\u62a5\u4ef75-10w\u533a\u95f4\u7684KOL\uff0c\u771f\u5b9e\u7684\u64ad\u653e\u91cf\u4e2d\u4f4d\u6570\u53ef\u80fd\u53ea\u670930\u4e07\uff0c\u4e0a\u4e0b\u7684\u5f39\u6027\u53ef\u4ee5\u770b\u51fa\u6027\u4ef7\u6bd4\u3002<\/p>\n\n\n\n

    \u6309\u8fd9\u4e2a\u64ad\u653e\u91cf\uff0cROI\u53ef\u80fd\u4f1a\u6295\u51fa\u4e2a\u5bc2\u5bde\uff0c\u4f46\u771f\u7684\u6ca1\u6709\u610f\u4e49\u5417\uff1f\u5f88\u663e\u7136\u4e0d\u662f\uff0c\u6295\u5782\u7c7bKOL\u662f\u4e3a\u4e86\u300c\u5185\u5bb9\u6a21\u578b\u300d\uff0c\u4ee5\u6700\u7ec8\u901a\u8fc7\u5185\u5bb9\u6d41\u91cf\u5b9e\u73b0\u300c\u79cd\u8349\u6548\u5e94\u653e\u5927\u300d\u548c\u300c\u6295\u6d41ROI\u52a0\u6301\u300d\u3002<\/p>\n\n\n\n

    CPM\uff1a\u5343\u6b21\u64ad\u653e\u6210\u672c
    \u5bf9\u5e94\u7740\u64ad\u653e\u91cf\u4e2d\u4f4d\u6570\u7ffb\u8bd1\u8fc7\u6765\u7684CPM\uff0c\u5728\u5f3a\u573a\u666f\u975e\u5782\u7c7b\u7684\u79cd\u8349\u7b56\u7565\u4e2d\uff0c\u975e\u5e38\u770b\u91cd\u5185\u5bb9\u529b\u7684\u6307\u6807\uff0c\u5c24\u5176\u662fCPM\u6307\u6807\u3002\u5982\u679c\u662f\u975e\u5782\u7c7bKOL\uff0c\u5927\u6982\u7387\u662f\u6ca1\u6709\u5185\u5bb9\u6295\u6d41\u52a0\u6301\u7684\uff08\u5185\u5bb9\u6a21\u578b\u4e0d\u9002\u5408\u6295\u6d41\u653e\u5927\uff09\uff0c\u5982\u679cCPM\u4e0d\u53ca\u9884\u671f\uff0c\u5373\u65e0\u6cd5\u5b9e\u73b0\u5e7f\u5ea6\u66dd\u5149\uff0c\u5373CPM\u8db3\u591f\u4f4e\uff0c\u53c8\u65e0\u6cd5\u5b9e\u73b0\u6df1\u5ea6\u79cd\u8349\uff0c\u5373\u5185\u5bb9\u6a21\u578b\u8f6c\u5316\u7387\u9ad8\uff0c\u90a3\u8d76\u7d27\u653e\u5f03\u3002<\/p>\n\n\n\n

    \u8d26\u53f7\u6d3b\u8dc3\u5ea6\uff1aKOL\u6708\u66f4\u89c6\u9891\u9891\u7387
    \u5982\u679c\u4e00\u4e2aKOL\u6bcf\u6708\u66f4\u65b0\u53ea\u6709\u5be5\u5be5\u51e0\u6761\u89c6\u9891\uff0c\u8bf7\u95ee\u8fd9\u4e2a\u8d26\u53f7\u72b6\u6001\u5982\u4f55\uff1f\u6709\u53ef\u80fdKOL\u5df2\u7ecf\u653e\u5f03\u4e86\uff0c\u6216\u8005\u8fd1\u671f\u72b6\u6001\u4e0d\u4f73\uff0c\u66f4\u65b0\u9891\u7387\u4e0d\u80fd\u51b3\u5b9a\u5185\u5bb9\u8d28\u91cf\uff0c\u4f46\u662f\u4f4e\u9891\u66f4\u65b0\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u662f\u5f88\u81f4\u547d\u7684\u3002\u5982\u679c\u4e00\u4e2aKOL\u6708\u66f4\u9891\u7387\u5f88\u9ad8\uff0c\u4f4680%\u4ee5\u4e0a\u4e3a\u5546\u5355\u4f5c\u54c1\uff0c\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u8fd9\u4e2a\u53f7\u53ef\u80fd\u4e3a\u4e86\u63a5\u5355\u800c\u751f\uff0c\u6216\u5546\u4e1a\u5316\u8fc7\u4e8e\u4e25\u91cd\uff0c\u90fd\u4e0d\u662f\u597d\u73b0\u8c61\u3002<\/p>\n\n\n\n

    \u7a33\u5b9a\u7684\u66f4\u65b0\u9891\u7387\uff08\u6708\u66f410+\uff09\uff0c\u4e2a\u4eba\u89c6\u9891\u4e0e\u5546\u5355\u89c6\u9891\u7684\u5e73\u8861\uff0c\u90fd\u662fKOL\u4e3a\u7c89\u4e1d\u8d1f\u8d23\u7684\u8868\u73b0\uff0c\u5982\u679c\u5931\u53bb\u4e86\u5185\u5bb9\u7684\u57fa\u77f3\u548c\u7c89\u4e1d\u7684\u7c07\u62e5\uff0c\u4e0e\u4e4b\u5408\u4f5c\u7684\u4ef7\u503c\u4e5f\u6ca1\u6709\u4e86\u3002<\/p>\n\n\n\n

    05
    CAFE\uff1a\u5546\u4e1a\u529b Advertising<\/h2>\n\n\n\n

    \u5546\u4e1a\u529b – Advertising
    \u4eceKOL\u79cd\u8349\u5e26\u8d27\u6570\u636e\u89d2\u5ea6\uff0c\u6765\u8fa8\u522b\u300c\u8f6c\u5316\u4fa7\u300d\u7684\u57fa\u672c\u9762\uff0c\u4e00\u822c\u4f1a\u4ece\u79cd\u8349\u6307\u6570\u3001\u8bc4\u8d5e\u7387\u3001\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u3001GPM\u3001\u54c1\u7c7b\u504f\u597d\u7b49\u51e0\u4e2a\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002\u5728\u5782\u7c7bKOL\u7684\u79cd\u8349\u7b56\u7565\uff0c\u975e\u5e38\u770b\u91cd\u5546\u4e1a\u529b\u7684\u6307\u6807\u3002<\/p>\n\n\n\n

    \u8bc4\u8d5e\u7387\uff1a\uff08\u8bc4\u8bba+\u5206\u4eab\uff09\/\u70b9\u8d5e
    \u4ee5\u8bc4\u8bba\u548c\u5206\u4eab\u4e3a\u91cd\u70b9\u57fa\u6570\u7684\u6838\u5fc3\u6307\u6807\uff0c\u662f\u4e00\u4e2a\u5f3a\u79cd\u8349\u5f3a\u7c98\u6027\u6307\u6807\uff0c\u5982\u679c\u4e00\u6761\u77ed\u89c6\u9891\uff0c\u6709\u5927\u91cf\u7684\u8bc4\u8bba\u548c\u5206\u4eab\uff0c\u53ef\u80fd\u6709\u4e09\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n

    • \u7b2c\u4e00\u79cd\uff0c\u5185\u5bb9\u4f18\u8d28\uff0c\u5f15\u53d1\u5171\u9e23\uff0c\u4ea7\u751f\u5927\u91cf\u8ba8\u8bba\uff1b<\/li>
    • \u7b2c\u4e8c\u79cd\uff0c\u535a\u4e3b\u7c89\u4e1d\u7c98\u6027\u5f3a\uff0c\u7c89\u4e1d\u53c2\u4e0e\u5ea6\u9ad8\uff1b<\/li>
    • \u7b2c\u4e09\u79cd\uff0c\u5185\u5bb9\u6709\u4ef7\u503c\uff0c\u88ab\u7528\u6237\u5206\u4eab\u7ed9\u4ed6\u4eba\u3002<\/li><\/ul>\n\n\n\n

      \u8fd9\u51e0\u79cd\u60c5\u51b5\u65e0\u8bba\u54ea\u79cd\uff0c\u90fd\u662f\u975e\u5e38\u826f\u597d\u7684\u79cd\u8349\u73b0\u8c61\uff0c\u4ece\u5e26\u8d27\u7684\u89d2\u5ea6\u4e5f\u5b8c\u5168\u4f1a\u88ab\u9a8c\u8bc1\uff0c\u5782\u7c7bKOL\u8bc4\u8d5e\u7387\u7406\u60f3\u6bd4\u7387\u662f5%+\u3002<\/p>\n\n\n\n

      \u6211\u6700\u8fd1\u5728\u7814\u7a76\u5de8\u91cf\u4e91\u56fe\uff08\u6296\u97f3\u7248\u6570\u636e\u94f6\u884c\uff09\uff0cA3\u4eba\u7fa4\uff0c\u5373\u6f5c\u5728\u8d2d\u4e70\u4eba\u7fa4\uff0c\u6211\u5c06A3\u4eba\u7fa4\u83b7\u53d6\u6743\u91cd\u8fdb\u884c\u4e86\u62c6\u89e3\uff0c\u8fc7\u7a0b\u4e0d\u8bf4\u4e86\uff0c\u7ed3\u8bba\u5c31\u662f\u79cd\u8349\uff08\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u641c\u7d22\uff09\u662f\u6700\u9ad8\u6548\u83b7\u53d6A3\u4eba\u7fa4\u7684\u7b56\u7565\uff0c\u6ca1\u6709\u4e4b\u4e00\uff0c\u8bc4\u8d5e\u7387\u4f1a\u6210\u4e3aA3\u4eba\u7fa4\u7b56\u7565\u7684\u6307\u5357\u9488\u3002<\/p>\n\n\n\n

      \u8d2d\u7269\u8f66\u70b9\u51fb\u7387\uff1a\u8d2d\u7269\u8f66\u70b9\u51fb\u6570\/\u8d2d\u7269\u8f66\u64ad\u653e\u6570
      \u4ece\u6709\u591a\u5c11\u4eba\u770b\u89c6\u9891\uff0c\u5373\u64ad\u653e\u91cf\uff0c\u5230\u6709\u591a\u5c11\u4eba\u70b9\u4e86\u5c0f\u9ec4\u8f66\uff0c\u5373\u8d2d\u7269\u8f66\u70b9\u51fb\u6570\uff0c\u8d2d\u7269\u8f66\u70b9\u51fb\u4ee3\u8868\u7740\u6f5c\u5728\u8fdb\u5e97\u884c\u4e3a\uff0c\u4ee3\u8868\u7740\u8fdb\u5e97\u6548\u7387\u3002\u8fd9\u4e2a\u6570\u636e\u5982\u679c\u5230\u5929\u732b\u94fe\u8def\uff0c\u5927\u6982\u8fd8\u6709\u8d8550%\u4ee5\u4e0a\u7684\u635f\u8017\uff0c\u5c0f\u5e97\u95ed\u73af\u5219\u6ca1\u6709\u635f\u8017\u3002<\/p>\n\n\n\n

      \u4e0d\u540c\u54c1\u7c7b\uff0c\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u5dee\u5f02\u5de8\u5927\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5c0f\u5e97\u6302\u8f66\uff0c\u6296\u97f3\u5df2\u7ecf\u652f\u6301\u6309\u4e0d\u540c\u54c1\u7c7b\u533a\u5206\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u4e86\uff0c\u8fd9\u4e2a\u6570\u503c\u5f53\u7136\u662f\u591a\u591a\u76ca\u5584\u3002<\/p>\n\n\n\n

      \u7531\u4e8e\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u8fd9\u4e2a\u6570\u636e\uff0c\u64ad\u653e\u91cf\u4ee5\u8d2d\u7269\u8f66\u7ec4\u5efa\u64ad\u653e\u91cf\u4e3a\u57fa\u51c6\uff0c\u800c\u975e\u89c6\u9891\u64ad\u653e\u91cf\uff0c\u8fd9\u610f\u5473\u7740\uff0c\u7b2c\u4e00\uff0c\u6211\u4eec\u53ef\u4ee5\u6392\u67e5KOL\u662f\u5426\u5237\u5047\u6570\u636e\uff1b\u7b2c\u4e8c\uff0c\u53ef\u4ee5\u5224\u67d0\u4e9bKOL\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u865a\u9ad8\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n

      GPM\uff1a\u5343\u6b21\u64ad\u653e\u6210\u4ea4
      KOL\u6302\u4e86\u6296\u97f3\u5c0f\u5e97\u8d2d\u7269\u8f66\uff0c\u5e26\u8d27\u76f8\u5173\u6570\u636e\u5c31\u88ab\u7edf\u8ba1\u5176\u4e2d\u4e86\uff0c\u76ee\u524d\u6570\u636e\u6837\u677f\u91cf\u8fd8\u6bd4\u8f83\u6709\u9650\uff0c\u4f46\u5df2\u7ecf\u6709\u53c2\u8003\u6027\u4e86\u3002\u4e0eGPM\u76f8\u5173\u8fd8\u6709\u51e0\u4e2a\u6307\u6807\uff0c\u6bd4\u5982\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u3001\u5e26\u8d27\u533a\u95f4\u53c2\u8003\uff0c\u867d\u7136\u90fd\u662f\u533a\u95f4\u503c\uff0c\u4f46\u662f\u4ee5\u64ad\u653e\u91cf\u5bf9\u5e94\u7740GPM\u7684\u4e0a\u4e0b\u9650\uff082\u500d\u5de6\u53f3\uff09\uff0c\u662f\u53ef\u4ee5\u9884\u4f30\u51fa\u9500\u552e\u989d\u8303\u56f4\uff0c\u6bd4\u661f\u56fe\u7ed9\u51fa\u7684\u8303\u56f4\u5927\u6982\u53ef\u4ee5\u7f29\u5c0f50-70%\uff0c\u7cbe\u51c6\u5ea6\u4f1a\u66f4\u9ad8\u3002<\/p>\n\n\n\n

      \u53e6\u5916\u6211\u4eec\u7528Dou+\u6a21\u578b\u7684\u8ba1\u7b97\u539f\u7406\uff0c\u4ee5GPM\u8fdb\u884c\u63a8\u5bfc\uff0c\u5927\u4f53\u53ef\u4ee5\u9884\u4f30\u51faKOL\u7684\u5185\u5bb9\u6295\u6d41\u6a21\u578b\uff0c\u5373\u524d\u9762\u63d0\u5230\u7684\u300c\u5185\u5bb9\u6a21\u578b\u300d\uff0c\u5e76\u4ee5\u6b64\u4f5c\u4e3a\u9009\u53f7\u524d\u7f6e\u7684\u53c2\u8003\uff0c\u751a\u81f3\u63d0\u524d\u5206\u914d\u5185\u5bb9\u6295\u6d41\u9884\u7b97\u3002<\/p>\n\n\n\n

      \u54c1\u7c7b\u504f\u597d
      \u540c\u4e00\u4e2aKOL\uff0c\u63a8\u8350\u4e0d\u540c\u54c1\u7c7b\uff0c\u4e0d\u540c\u4ea7\u54c1\u65f6\uff0c\u53ef\u80fd\u4f1a\u8868\u73b0\u51fa\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u7ed3\u679c\uff0c\u751a\u81f3\u5e26\u8d27\u80fd\u529b\u76f8\u5dee10\u500d\u3002\u5176\u5b9eKOL\u672c\u8eab\u5c31\u662f\u5b58\u5728\u660e\u663e\u7684\u300c\u54c1\u7c7b\u504f\u597d\u300d\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u4eba\u8bbe\u5b9a\u4f4d\u7684\u539f\u56e0\uff0c\u4e5f\u53ef\u80fd\u662f\u57fa\u4e8e\u67d0\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\uff0c\u6296\u97f3\u7ed9KOL\u6253\u4e86\u660e\u663e\u7684\u6807\u7b7e\u3002<\/p>\n\n\n\n

      \u5728\u8fc7\u53bb\u6211\u4eec\u4f1a\u6bd4\u8f83\u770b\u91cd\u524d\u7aef\u7684\u300c\u7206\u6587\u300d\u6765\u5224\u65ad\uff0c\u4eca\u5929\u661f\u56fe\u540e\u53f0\u5e26\u8d27\u5206\u6790\uff0c\u53ef\u4ee5\u4e0e\u524d\u7aef\u6570\u636e\u518d\u505a\u4e00\u6b21\u6821\u5bf9\uff0c\u5b9e\u73b0\u54c1\u7c7b\u504f\u597d\u7684\u53cc\u4fdd\u9669\u3002\u6240\u4ee5\u5728\u9009\u53f7\u7684\u8fc7\u7a0b\u4e2d\uff0c\u80fd\u591f\u5339\u914d\u54c1\u7c7b\u504f\u597d\u7684KOL\uff0c\u4f1a\u5728\u5e26\u8d27\u80fd\u529b\u4e0a\u8868\u73b0\u51fa\u66f4\u9ad8\u7684\u6548\u7387\u3002<\/p>\n\n\n\n

      06
      CAFE\uff1a\u7c89\u4e1d\u529b Fanspower<\/h2>\n\n\n\n

      \u7c89\u4e1d\u529b – Fanspower
      \u4eceKOL\u7c89\u4e1d\u753b\u50cf\u89d2\u5ea6\uff0c\u6765\u8fa8\u522b\u7c89\u4e1d\u8d2d\u4e70\u529b\u300c\u7c89\u4e1d\u4fa7\u300d\u7684\u57fa\u672c\u9762\uff0c\u4e00\u822c\u4f1a\u4ece\u91cd\u5ea6\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\u300124-30\u5e74\u9f84\u6307\u6570\u3001iPhone\u6307\u6570\u3001\u5973\u7c89\u6bd4\u4f8b\u3001\u4e00\u7ebf\u57ce\u5e02\u5360\u6bd4\u7b49\u51e0\u4e2a\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002\u5347\u7ea7\u4e4b\u540e\u7684\u7b97\u6cd5\uff0c\u4f1a\u5c06\u89c6\u9891\u89c2\u770b\u753b\u50cf\u4e0e\u7c89\u4e1d\u753b\u50cf\u518d\u505a\u4e00\u6b21\u6bd4\u5bf9\uff0c\u5982\u679c\u51fa\u73b0\u8f83\u5927\u7684\u5dee\u5f02\u7387\uff0c\u5927\u6982\u7387\u6709\u7c89\u4e1d\u753b\u50cf\u9020\u5047\u7684\u5acc\u7591\u3002<\/p>\n\n\n\n

      \u6d3b\u8dc3\u5ea6\u6307\u6570\uff1a
      \u4e00\u822c\u662f\u770b\u300c\u91cd\u5ea6\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\u300d\u7684\u6bd4\u4f8b\uff0c\u8fd9\u4e2a\u503c\u662f\u8ddf\u7c89\u4e1d\u8d28\u91cf\u606f\u606f\u76f8\u5173\uff0c\u91cd\u5ea6\u6d3b\u8dc3\u5ea6\u8d8a\u9ad8\uff0c\u7c89\u4e1d\u8d28\u91cf\u8d8a\u597d\uff0c\u4e00\u822c\u7406\u60f3\u7684\u6bd4\u4f8b\u572870%+\u3002\u7531\u4e8e\u8fd9\u4e2a\u6307\u6807\u592a\u8fc7\u4e8e\u9732\u9aa8\uff0c\u4e5f\u4f1a\u5927\u5927\u5f71\u54cd\u6c34\u53f7\u63a5\u5355\uff0c\u8fd9\u4e2a\u6307\u6807\u5728\u661f\u56fe\u524d\u53f0\u5df2\u88ab\u4e0b\u7ebf\uff0c\u4f46\u4ecd\u6709\u65b9\u6cd5\u53ef\u4ee5\u83b7\u53d6\u3002<\/p>\n\n\n\n

      iPhone\u6307\u6570\uff1a
      iPhone\u7528\u6237\u5728\u7c89\u4e1d\u4e2d\u7684\u5360\u6bd4\uff0c\u8fd9\u4e5f\u6bd4\u8f83\u767d\u5bcc\u7f8e\u7684\u6307\u6570\uff0c\u867d\u7136\u4eca\u5929\u5f88\u591a\u56fd\u4ea7\u624b\u673a\u8d8a\u6765\u8d8a\u9ad8\u7aef\uff0c\u4f46\u662fiPhone\u7684\u5360\u6bd4\u8fd8\u662f\u50cf\u98ce\u5411\u6807\u4e00\u6837\uff0c\u6210\u4e3a\u90a3\u4e9b\u9876\u5c16\u5e26\u8d27KOL\u9ad8\u6bd4\u4f8b\u7684\u6807\u51c6\u3002\u4e00\u822c\u7406\u60f3\u7684\u8303\u56f4\u572840%+\u3002<\/p>\n\n\n\n

      24-30\u6307\u6570\uff1a
      24-30\u5c81\u8fd9\u4e2a\u5e74\u9f84\u533a\u95f4\uff0c\u662f\u6d88\u8d39\u7684\u4e2d\u575a\u529b\u91cf\uff0c\u8fd9\u90e8\u5206\u7528\u6237\u6bd4\u4f8b\uff0c\u80fd\u53cd\u5e94\u8fbe\u4eba\u7c89\u4e1d\u7684\u6d88\u8d39\u8d28\u91cf\uff0c\u4e00\u822c\u7406\u60f3\u7684\u8303\u56f4\u572820%+\uff0c\u591a\u591a\u76ca\u5584\u3002\u53e6\u5916\uff0c\u5728\u5e74\u9f84\u6307\u6570\u4e0a\uff0c\u5982\u679cKOL\u7c89\u4e1d\u6570\u636e\u9020\u5047\uff0c\u5728\u89c2\u4f17\u753b\u50cf\u4e0e\u7c89\u4e1d\u753b\u50cf\u6bd4\u5bf9\u4e2d\uff0c\u5e74\u9f84\u5360\u6bd4\u5f80\u5f80\u4f1a\u51fa\u73b0\u5de8\u5927\u7684\u5f02\u5e38\uff0c\u8fd9\u610f\u5473\u7740KOL\u79cd\u8349\u80cc\u540e\u7684\u4eba\u7fa4\u5931\u771f\uff0c\u65e0\u8bba\u5185\u5bb9\u521b\u4f5c\u5982\u4f55\uff0c\u5927\u6982\u7387\u65e0\u6cd5\u6709\u6548\u79cd\u8349\u3002<\/p>\n\n\n\n

      \u4e00\u7ebf\u57ce\u5e02\u6307\u6570\uff1a
      \u661f\u56fe\u589e\u52a0\u4e86\u4e00\u7ebf\u3001\u65b0\u4e00\u7ebf\u3001\u4e8c\u7ebf\u7b49\u57ce\u5e02\u4eba\u7fa4\u5360\u6bd4\uff0c\u6211\u4eec\u5206\u6790\u4e86\u57ce\u5e02\u7ef4\u5ea6\uff0c\u53d1\u73b0\u504f\u79cd\u8349\u80fd\u529b\u7684KOL\u5728\u4e00\u7ebf\u548c\u65b0\u4e00\u7ebf\u57ce\u5e02\u4eba\u7fa4\u5360\u6bd4\u8f83\u9ad8\uff0c\u4e00\u65b9\u9762\u8ddf\u57ce\u5e02\u4eba\u7fa4\u8d2d\u4e70\u529b\u6709\u5173\uff0c\u53e6\u5916\u65b9\u9762\u4e5f\u8bf4\u660e\u4e86\u4f20\u64ad\u662f\u4ece\u5934\u90e8\u4eba\u7fa4\u5f00\u59cb\uff0c\u518d\u9010\u6e10\u6e17\u900f\u81f3\u4e0b\u6c89\u5e02\u573a\u3002\u5f53\u7136\u8fd9\u4e2a\u6307\u6570\u4e5f\u53ef\u4ee5\u53cd\u8fc7\u6765\u7528\uff0c\u4e3b\u653b\u4e0b\u6c89\u5e02\u573a\u5219\u53ef\u4ee5\u91cd\u70b9\u770b\u4e09\u7ebf\u4ee5\u4e0b\u4eba\u7fa4\u5360\u6bd4\uff0c\u8d8a\u9ad8\u8d8a\u597d\u3002<\/p>\n\n\n\n

      \u5973\u7c89\u6307\u6570\uff1a
      \u5927\u591a\u6570\u79cd\u8349\u4ea7\u54c1\u8fd8\u662f\u4ee5\u5973\u6027\u7528\u6237\u4e3a\u4e3b\uff0c\u5973\u7c89\u5360\u6bd4\u610f\u4e49\u91cd\u5927\uff0c\u4e00\u822c\u8981\u81f3\u5c1170%+\uff0c\u53e6\u5916\u89c2\u4f17\u753b\u50cf\u548c\u7c89\u4e1d\u753b\u50cf\u7684\u6bd4\u5bf9\uff0cKOL\u5982\u9020\u5047\u6216\u5237\u7c89\uff0c\u6bd4\u5bf9\u4f1a\u4e5f\u6709\u53d1\u73b0\u8f83\u5927\u5dee\u5f02\u7387\u3002<\/p>\n\n\n\n

      07
      CAFE\uff1a\u6210\u957f\u529b Expansion<\/h2>\n\n\n\n

      \u6210\u957f\u529b Expansion
      \u4eceKOL\u6da8\u7c89\u901f\u5ea6\u89d2\u5ea6\uff0c\u6765\u8fa8\u522b\u300c\u6210\u957f\u4fa7\u300d\u7684\u57fa\u672c\u9762\uff0c\u4e00\u822c\u4f1a\u4ece\u6da8\u7c89\u6307\u6570\u300130\u5929\u6da8\u7c89\u6570\u300190\u5929\u6da8\u7c89\u6570\u7b49\u51e0\u4e2a\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n

      30\u5929 \/ 90\u5929\u6da8\u7c89\u6570\uff1a
      \u57fa\u4e8e\u8fd9\u4e2a\u6307\u6807\u7684\u6570\u636e\u6355\u6349\uff0c\u6211\u4eec\u4ecd\u53ef\u627e\u5230\u300c\u6210\u957f\u6027\u300d\u975e\u5e38\u597d\u7684KOL\uff0c\u591a\u6570\u7684KOL\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u9636\u6bb5\uff0c\u90fd\u662f\u5728\u5c3e\u90e8\u81f3\u8170\u90e8\u7684\u6210\u957f\u9636\u6bb5\uff0c\u6700\u660e\u663e\u7684\u53d8\u5316\u5c31\u662f30\u5929\u548c90\u5929\u7684\u6da8\u7c89\u901f\u5ea6\u975e\u5e38\u5feb\uff0c\u8fd9\u9636\u6bb5\u6295\u653e\uff0c\u80fd\u591f\u5403\u5230KOL\u6210\u957f\u671f\u7684\u7ea2\u5229\u3002<\/p>\n\n\n\n

      \u4eca\u5e74\u6296\u97f3\u505a\u4e86\u4e00\u6b21KOL\u6e05\u7c89\u884c\u52a8\uff0c\u5254\u9664\u6389\u5f88\u591aKOL\u5f02\u5e38\u7c89\u4e1d\uff0c\u6240\u4ee5\u5c31\u4f1a\u770b\u5230\u5f88\u591a\u6c34\u53f7\u6389\u7c89\u5f02\u5e38\u60e8\u70c8\uff0c\u5f80\u5f80\u90fd\u662f\u4e00\u5929\u6389\u51e0\u4e07\u7c89\u4e1d\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u5f53\u5e74\u5237\u7c89\u65f6\uff0c\u662f\u4e00\u5929\u51e0\u4e07\u7684\u7c89\u4e1d\u5237\uff0c\u9047\u5230\u8fd9\u7c7b\u8d26\u53f7\uff0c\u8bf7\u8c28\u614e\u9009\u62e9\u3002<\/p>\n\n\n\n

      08
      \u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb<\/h2>\n\n\n\n

      \u79cd\u8349\u662f\u5426\u7b49\u4e8e\u5185\u5bb9\u4f53\u7cfb\uff0c\u5f88\u663e\u7136\u4e0d\u5168\u662f\uff0c\u9009\u53f7\u662f\u7b2c\u4e00\u6b65\uff0c\u4e5f\u662f\u91cd\u4e2d\u4e4b\u91cd\u7684\u4e00\u73af\uff0c\u4e4b\u540e\u624d\u662fKOL\u5185\u5bb9\u521b\u4f5c\uff0c\u518d\u5230\u5185\u5bb9\u6d41\u91cf\u52a0\u6301\u7684\u52bf\u80fd\u653e\u5927\u6548\u5e94\u3002<\/p>\n\n\n\n

      KOL\u79cd\u8349\u80cc\u540e\u7684\u903b\u8f91\u662f\u4ec0\u4e48\uff1f\u6211\u8ba4\u4e3a\u662f\u501f\u52bf\u3002<\/p>\n\n\n\n

      \u4eca\u5929\u6211\u4eec\u8bf4\u300c\u54c1\u724c\u529b\u300d\u633a\u6a21\u7cca\u7684\uff0c\u65f6\u6548\u6027\u96be\u4ee5\u8861\u91cf\uff0c\u800c\u300c\u54c1\u724c\u52bf\u80fd\u300d\u5219\u4ee3\u8868\u54c1\u724c\u6700\u8fd1\u706b\u4e0d\u706b\uff0c\u6d88\u8d39\u8005\u662f\u6bd4\u8f83\u6709\u4f53\u611f\u7684\u3002\u6d88\u8d39\u8005\u7684\u8ba4\u77e5\u4e0d\u4ee5\u54c1\u724c\u610f\u5fd7\u4e3a\u8f6c\u79fb\uff0c\u4f46\u6700\u7ec8\u7528\u811a\u6295\u7968\u505a\u51fa\u6700\u4f73\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

      \u54c1\u724c\u5728\u6296\u97f3\u79cd\u8349\u7684\u7ec8\u6781\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u6211\u8ba4\u4e3a\u662f\u79cd\u51fa\u300c\u7206\u54c1\u6548\u5e94\u300d\uff0c\u6253\u51fa\u300c\u54c1\u724c\u52bf\u80fd\u300d\u3002<\/p>\n\n\n\n

      \u54c1\u724c\u6296\u97f3\u6709\u6548\u79cd\u8349\uff0c\u9700\u8981\u4e00\u5957\u5b8c\u6574\u7684\u300c\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\u300d\u3002<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      \u7b2c\u4e00\u6b65\uff0c\u4ece\u300c\u79d1\u5b66\u9009\u53f7\u300d\u5f00\u59cb\uff0c\u4eceKOL\u7684\u6570\u636e\u57fa\u672c\u9762\uff0c\u62c6\u89e3\u6838\u5fc3\u6570\u636e\u7ef4\u5ea6\uff0c\u79d1\u5b66\u5ea6\u91cf\u6570\u636e\u6307\u6807\uff0c\u5224\u65adKOL\u7684\u79cd\u8349\u4ef7\u503c\u3002<\/p>\n\n\n\n

      \u7b2c\u4e8c\u6b65\uff0c\u8fdb\u5165\u7cbe\u7ec6\u5316\u7684\u300c\u5185\u5bb9\u521b\u4f5c\u300d\uff0cKOL\u5e26\u8d27\u7206\u6b3e\u89c6\u9891\uff0c\u90fd\u6709\u6210\u719f\u7684\u5185\u5bb9\u6846\u67b6\u548c\u5957\u8def\uff0c\u672c\u8d28\u4e0a\u6211\u4eec\u8ffd\u6c42\u7684\u662f\u79cd\u8349\u578b\u7684\u300c\u5185\u5bb9\u6a21\u578b\u300d\uff0c\u6700\u7ec8\u901a\u8fc7\u5185\u5bb9\u6d41\u91cf\u52a0\u6301\u653e\u5927\u5185\u5bb9\u6548\u5e94\u3002<\/p>\n\n\n\n

      \u7b2c\u4e09\u6b65\u662f\u5185\u5bb9\u653e\u5927\u6548\u5e94\u7684\u300c\u54c1\u6548\u6295\u653e\u300d\uff0c\u4ee5\u5185\u5bb9\u6d41\u91cf\uff08Dou+\/\u5185\u5bb9\u670d\u52a1\/\u8fbe\u4eba\u7ade\u4ef7\uff09\u7684\u52a0\u6301\uff0c\u5c06KOL\u4f18\u8d28\u5185\u5bb910-100\u500d\u6d41\u91cf\u653e\u5927\uff0c\u6700\u7ec8\u5c06\u5185\u5bb9\u4e0e\u6d41\u91cf\u6253\u7a7f\u3002\u8fd9\u91cc\u6307\u7684\u4e0d\u662fAD\u6216UD\u5546\u4e1a\u6d41\u91cf\uff0c\u53ea\u662f\u539f\u751f\u5185\u5bb9\u6d41\u91cf\u7684\u653e\u5927\u3002<\/p>\n\n\n\n

      \u901a\u8fc7\u4e0a\u767e\u4e2a\u6296\u97f3\u5168\u6848\u7684\u64cd\u76d8\uff0c\u6211\u6b63\u5728\u6784\u5efa\u4e00\u5957\u6296\u97f3\u751f\u6001\u7684\u300c\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\u300d\uff0c\u5373\u300cCAFE\u79d1\u5b66\u9009\u53f7\u300d\u3001\u300cSEVA\u5185\u5bb9\u521b\u4f5c\u300d\u3001\u300cAIMT\u54c1\u6548\u6295\u653e\u300d\u4e09\u5927\u5185\u5bb9\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n

      \u4eca\u5929\u5206\u4eab\u7684\u662f\u300c\u8d85\u7ea7\u5185\u5bb9\u4f53\u7cfb\u300d\u7684\u7b2c\u4e00\u7bc7\u300cCAFE\u79d1\u5b66\u9009\u53f7\u300d\u65b9\u6cd5\u8bba\uff0c\u8fd1\u671f\u4f1a\u7ee7\u7eed\u66f4\u65b0\u300cSEVA\u5185\u5bb9\u521b\u4f5c\u300d\u548c\u300cAIMT\u54c1\u6548\u6295\u653e\u300d\u4e24\u7bc7\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n

      09
      \u7ed3\u8bed<\/p>\n\n\n\n

      \u524d\u51e0\u5929\u6211\u53d7\u9080\u5200\u6cd5\u589e\u957f\u5cf0\u4f1a\u7684\u5706\u684c\u8bba\u575b\uff0c\u4e3b\u6301\u4eba\u95ee\u6211\uff1a\u6296\u97f3\u8425\u9500\u65b9\u6cd5\u8bba\u662f\u5426\u53ef\u4ee5\u590d\u5236\uff1f\u6211\u7684\u7b54\u6848\u662f\u80af\u5b9a\u7684\u3002<\/p>\n\n\n\n

      \u4ece2019\u5e74\u6211\u4eec\u5165\u5c40\u6296\u97f3\u8425\u9500\u589e\u957f\u9886\u57df\uff0c\u4ece\u7b2c\u4e00\u4e2a\u5ba2\u6237\u82b1\u897f\u5b50\uff0c\u5230\u4e09\u5e74\u7d2f\u8ba1\u670d\u52a1\u4e0a\u767e\u4e2a\u54c1\u724c\uff0c\u89c1\u8bc1\u8fc7\u65b0\u6d88\u8d39\u54c1\u724c\u4e00\u9a91\u7edd\u5c18\u4e09\u5e7450\u4ebf\u9500\u91cf\uff0c\u89c1\u8bc1\u8fc7\u4f20\u7edf\u54c1\u724c\u6296\u97f3\u6210\u529f\u8f6c\u578b\u8001\u6811\u5f00\u65b0\u82b1\uff0c\u89c1\u8bc1\u8fc7\u56fd\u9645\u54c1\u724c\u590d\u5236\u65b0\u9510\u6253\u6cd5\u6210\u529f\u6253\u9020\u7206\u54c1\u3002<\/p>\n\n\n\n

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