{"id":66702,"date":"2022-04-28T16:45:05","date_gmt":"2022-04-28T08:45:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=66702"},"modified":"2022-04-28T16:45:19","modified_gmt":"2022-04-28T08:45:19","slug":"%e5%90%84%e7%b1%bb%e5%aa%92%e4%bd%93%e6%b8%a0%e9%81%93roi%ef%bc%9a%e5%a6%82%e4%bd%95%e8%af%84%e4%bc%b0%e6%89%8d%e8%83%bd%e6%9b%b4%e5%ae%a2%e8%a7%82%e7%b2%be%e5%87%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/66702.html","title":{"rendered":"\u5404\u7c7b\u5a92\u4f53\u6e20\u9053ROI\uff1a\u5982\u4f55\u8bc4\u4f30\u624d\u80fd\u66f4\u5ba2\u89c2\u7cbe\u51c6"},"content":{"rendered":"\n<p>\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u4f5c\u4e3a\u54c1\u724c\u4e3b\u8fdb\u884c\u8425\u9500\u9884\u7b97\u548c\u6548\u76ca\u8bc4\u4f30\u7684\u91cd\u8981\u4f9d\u636e\uff0c\u4e0d\u4ec5\u8981\u5173\u6ce8\u5e7f\u544a\u7684\u66dd\u5149\u91cf\u4e0e\u7528\u6237\u89e6\u8fbe\uff0c\u540c\u65f6\u4e5f\u517c\u5907\u8861\u91cf\u5e7f\u544a\u5bf9\u54c1\u724c\u8d44\u4ea7\u5f71\u54cd\u3001\u54c1\u724c\u5f62\u8c61\u4e0e\u58f0\u91cf\u63d0\u5347\u7b49\u5176\u4ed6\u529f\u80fd\u3002\u5e7f\u544a\u4e3b\u5e0c\u671b\u770b\u5230\u7684\u7528\u6237\u6570\u636e\u4e0e\u884c\u4e3a\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u66dd\u5149\u89e6\u8fbe\uff0c\u66f4\u8981\u5230\u6d45\u5c42\u4e92\u52a8\u518d\u5230\u6df1\u5c42\u89e6\u6478\u3002<\/p>\n\n\n\n<p>\u6570\u5b57\u65f6\u4ee3\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/metaverse\" target=\"_blank\" title=\"\u5143\u5b87\u5b99\">\u5143\u5b87\u5b99<\/a><\/span>\u65f6\u4ee3\u7684\u5230\u6765\u8ba9\u539f\u6709\u7684\u8bc4\u4f30\u6807\u51c6\u9010\u6b65\u5931\u6548\uff0c\u800c\u6301\u7eed\u7684\u75ab\u60c5\u4e5f\u8ba9\u539f\u6765\u8be5\u9886\u57df\u7684\u95ee\u9898\u4e0e\u6311\u6218\u66f4\u52a0\u5c16\u9510\uff0c\u75ab\u60c5\u4e0b\u53d7\u4f17\u8bc4\u4f30\u4e09\u5927\u6311\u6218\u662f\u4ec0\u4e48\uff1fOOH\u8bc4\u4f30\u6548\u679c\u4e0e\u6548\u529b\u4e0d\u65ad\u5347\u7ea7\uff0c\u80cc\u540e\u6709\u54ea\u4e9b\u63a8\u52a8\u56e0\u7d20\uff1f\u5404\u5927\u5a92\u4f53\u6e20\u9053\u54ea\u7c7b\u8bc4\u4f30\u6570\u636e\u66f4\u4e3a\u5ba2\u89c2\u7cbe\u51c6\uff1f\u672c\u6587\u901a\u8fc7\u5bf9\u5404\u7c7b\u5a92\u4f53\u5bf9\u6bd4\u5206\u6790\uff0c\u4e3a\u4f60\u4e00\u4e00\u89e3\u8bfb\u3002<\/p>\n\n\n\n<p>\u6838\u5fc3\u89c2\u70b9\u63d0\u8981<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.\u00a0\u97f3\u9891\u5e7f\u544a\u00a0\u7528\u6237\u6d41\u5931\u5b9e\u9645\u6570\u636eVS \u8ba4\u77e5\u504f\u5dee<\/li><li>2.\u00a0\u4e09\u5927\u8bc4\u4f30\u6311\u6218 \u00a0\u6301\u7eed\u75ab\u60c5\u538b\u529b\u4e0b\u4e9f\u5f85\u89e3\u51b3\u51fa\u53e3<\/li><li>3.\u00a0\u6280\u672f\u52a0\u901f\u8fed\u4ee3 \u00a0OOH\u6548\u679c\u8bc4\u4f30\u6301\u7eed\u5347\u7ea7<\/li><li>4.\u00a0\u6301\u7eed\u6027\u8bc4\u4f30\u00a0 \u00a0\u89c6\u9891\u53d7\u4f17\u8bc4\u4f30\u4f18\u5316\u7684\u5173\u952e<\/li><li>5.\u00a0\u4e24\u5927\u95ee\u9898\u00a0 \u00a0\u6570\u5b57\u5a92\u4f53\u5f15\u53d1\u53d7\u4f17\u8bc4\u4f30\u6839\u672c\u6539\u53d8<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img.socialmarketings.com\/article\/2022\/04\/2022\/04\/1651068166041.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4e00\u3001\u97f3\u9891\u5e7f\u544a&nbsp;<\/p>\n\n\n\n<p>\u7528\u6237\u6d41\u5931\u5b9e\u9645\u6570\u636eVS \u8ba4\u77e5\u504f\u5dee<\/p>\n\n\n\n<p>\u97f3\u9891\u7528\u6237\u89e6\u8fbe\u7387\u9ad8\u8fbe90%\uff0c\u4f46\u5f88\u591a\u5e7f\u544a\u4e3b\u4e00\u76f4\u8ba4\u4e3a\u5e7f\u64ad\u6536\u542c\u7387\u4e5f\u8bb8\u5938\u5927\u4e86\u771f\u6b63\u7684\u5e7f\u544a\u89e6\u8fbe\uff0c\u6570\u636e\u663e\u793a\u7ea6\u670930%\u591a\u7684\u542c\u4f17\u4f1a\u5728\u5e7f\u544a\u671f\u95f4\u6362\u53f0\u3002<\/p>\n\n\n\n<p>\u7531Ehrenberg Bass Institute\u4e3b\u5bfc\u7684\u7814\u7a76\u4f7f\u7528\u4fbf\u643a\u5f0f\u542c\u4f17\u6570\u636e\u8bc4\u7ea7\u7cfb\u7edf\u6765\u8bc4\u4f30\u5e7f\u544a\u65f6\u6bb5\u542c\u4f17\u7684\u6d41\u5931\uff0c\u7814\u7a76\u7ed3\u679c\u53d1\u73b0\uff0c\u5e7f\u544a\u65f6\u6bb5\u542c\u4f17\u6362\u53f0\u6216\u5173\u95ed\u5e7f\u64ad\u7684\u673a\u7387\u5e76\u4e0d\u9ad8\uff0c\u5e73\u5747\u7ea6\u4e3a3%\u3002\u8be5\u6570\u5b57\u4ec5\u4e3a\u76ee\u524d\u9884\u8ba1\u7ed3\u679c\u7684\u5341\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u4f46\u5728\u97f3\u4e50VS \u8bbf\u8c08\u8282\u76ee\uff0c\u6237\u5916\u6536\u542c VS \u5ba4\u5185\u6536\u542c\uff0c\u65e9\u95f4\u65f6\u6bb5VS\u665a\u95f4\u65f6\u6bb5\u4e09\u9879\u5bf9\u6bd4\u4e2d\uff0c\u524d\u8005\u7684\u53d7\u4f17\u6570\u5b57\u663e\u7136\u4f1a\u66f4\u9ad8\u3002\u6240\u4ee5\u5e7f\u544a\u5a92\u4f53\u7684\u8fd0\u7528\u662f\u5426\u5408\u9002\u3001\u53d1\u5e03\u65f6\u95f4\u4e0e\u9891\u7387\u662f\u5426\u5f97\u5f53\u90fd\u662f\u5e7f\u544a\u4e3b\u9700\u8981\u8003\u8651\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4e8c\u3001\u4e09\u5927\u8bc4\u4f30\u6311\u6218 &nbsp;<\/p>\n\n\n\n<p>\u6301\u7eed\u75ab\u60c5\u538b\u529b\u4e0b\u4e9f\u5f85\u89e3\u51b3\u51fa\u53e3<\/p>\n\n\n\n<p>\u5168\u7403\u75ab\u60c5\u4e4b\u524d\uff0c\u5a92\u4f53\u53d7\u4f17\u8bc4\u4f30\u5c31\u9762\u4e34\u7740\u8bf8\u591a\u6311\u6218\uff0c\u4f8b\u5982\u5982\u4f55\u5b9e\u73b0\u8de8\u5e73\u53f0\u7cbe\u51c6\u8bc4\u4f30\uff0c\u5e7f\u544a\u6301\u7eed\u5411\u76f4\u64ad\u5e73\u53f0\u7684\u6d41\u5411\u7b49\u7b49\uff0c\u8fd9\u4e9b\u5747\u5bf9\u5df2\u6709\u6280\u672f\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002<\/p>\n\n\n\n<p>\u5168\u7403\u8457\u540d\u5e02\u573a\u7814\u7a76\u516c\u53f8\u8ba4\u4e3a\uff0c\u75ab\u60c5\u671f\u95f4\u51fa\u73b0\u7684\u8bf8\u591a\u53d8\u5316\u4e0e\u8d8b\u52bf\u7ed9\u8fd9\u4e00\u95ee\u9898\u5e26\u6765\u4e86\u66f4\u591a\u7684\u538b\u529b\u3002\u4e3b\u8981\u4e3a\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<p>\u2022 \u5f53\u524d\u76f4\u64ad\u8425\u9500\u53d1\u5c55\u706b\u7206\uff0c\u5e76\u4e14\u8fd8\u5728\u6301\u7eed\u589e\u901f\uff0c\u957f\u671f\u5411\u597d\uff0c\u8fd9\u5c31\u9700\u8981\u66f4\u4e3a\u7cbe\u51c6\u3001\u7b80\u6d01\u7684\u65b9\u6cd5\u6765\u8ba1\u7b97\u89c2\u4f17\u603b\u91cf\u3002<\/p>\n\n\n\n<p>\u2022 \u8eab\u5904\u75ab\u60c5\u6240\u5e26\u6765\u7684\u7ecf\u6d4e\u8870\u9000\u4e4b\u4e2d\uff0c\u53d7\u4f17\u8bc4\u4f30\u4eba\u5458\u66f4\u9700\u8981\u91c7\u7528\u5e76\u786e\u4fdd\u5b8c\u6574\u5ea6\u66f4\u9ad8\u7684\u76d1\u6d4b\u4f53\u7cfb\uff0c\u4e0d\u4ec5\u80fd\u5bf9\u4e3b\u4f53\u4e2d\u4ea7\u5bb6\u5ead\u8fdb\u884c\u8ffd\u8e2a\uff0c\u66f4\u8981\u8f90\u5c04\u5230\u5168\u57df\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u2022 \u7531\u4e8e\u76f4\u64ad\u5e73\u53f0\u5df2\u7ecf\u7a81\u7834\u5730\u57df\u754c\u9650\uff0c\u5168\u7403\u89c2\u4f17\u7684\u4f53\u91cf\u65e5\u76ca\u589e\u52a0\uff0c\u8fd9\u5c31\u9700\u8981\u521b\u5efa\u5168\u7403\u53d7\u4f17\u7684\u6574\u4f53\u8bc4\u4f30\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u4e09\u3001\u6280\u672f\u52a0\u901f\u8fed\u4ee3 &nbsp;<\/p>\n\n\n\n<p>OOH\u6548\u679c\u8bc4\u4f30\u6301\u7eed\u5347\u7ea7<\/p>\n\n\n\n<p>Ehrenberg-Bass Institute\u7684\u7814\u7a76\u53d1\u73b0\u84dd\u7259\u6280\u672f\u53ef\u4ee5\u6210\u529f\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u672a\u6765\u53ef\u4ee5\u5bf9\u6237\u5916\u5e7f\u544a\u6216\u8425\u9500\u6d3b\u52a8\u7528\u6237\u7684\u89e6\u8fbe\u7387\u8fdb\u884c\u5b9e\u65f6\u8ffd\u8e2a\uff1b\u540c\u65f6\u8fd8\u53ef\u4ee5\u4e3a\u7814\u7a76\u4eba\u5458\u63d0\u4f9b\u533f\u540dID\u6765\u5bf9\u884c\u4eba\u8fdb\u884c\u76d1\u6d4b\uff0c\u8fdb\u4e00\u6b65\u5c55\u5f00\u66f4\u4e3a\u8be6\u5c3d\u7ec6\u5316\u7684\u7528\u6237\u8bc4\u4f30\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u8fdb\u884c\u54c1\u724c\u8d44\u4ea7\u91cf\u5316\uff0c\u5229\u7528\u76d1\u6d4b\u4eba\u7fa4\u7684\u8fc1\u79fb\u6765\u8861\u91cf\u5e7f\u544acampaign\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p>OOH\u89c4\u5212\u516c\u53f8CUENDE\u4e3a\u5b9e\u65f6OOH\u53d7\u4f17\u8bc4\u4f30\u5f00\u53d1\u4e86\u4e00\u5957\u96c6\u6210\u6027\u8bc4\u4f30\u65b9\u6848\uff0c\u8be5\u65b9\u6848\u6574\u5408\u4e86\u9ad8\u6e05\u6670\u536b\u661f\u56fe\u7247\u3001\u79fb\u52a8\u624b\u673a\u8fd0\u8425\u5546\u3001\u79fb\u52a8APP\u4ee5\u53ca\u6807\u51c6\u8c03\u7814\u4e2d\u6240\u6709\u7684\u5927\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u82f1\u56fdOOH\u53d7\u4f17\u8c03\u7814\u516c\u53f8Route\u63a8\u51fa\u4e86\u66f4\u4e3a\u7cbe\u51c6\u7684\u8bc4\u4f30\u7cfb\u7edf\uff0c\u53ef\u4ee5\u7edf\u8ba1\u79fb\u52a8\u4eba\u7fa4\u4e2d\u7684\u5e7f\u544a\u7528\u6237\u6570\u91cf\u3002<\/p>\n\n\n\n<p>\u5176\u91c7\u7528\u591a\u611f\u77e5\u8ffd\u8e2a\u8bbe\u5907(MST) 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&nbsp;<\/p>\n\n\n\n<p>\u6570\u5b57\u5a92\u4f53\u5f15\u53d1\u8bc4\u4f30\u65b9\u5f0f\u6839\u672c\u6539\u53d8<\/p>\n\n\n\n<p>\u53d7\u4f17\u8bc4\u4f30\u7684\u5177\u4f53\u6267\u884c\u9488\u5bf9\u4e0d\u540c\u7684\u5a92\u4f53\u6e20\u9053\u60c5\u51b5\u4e5f\u5404\u4e0d\u76f8\u540c\u3002\u968f\u7740\u7535\u89c6\u7684\u4e0d\u65ad\u6f14\u8fdb\uff0c\u66f4\u591a\u89c2\u4f17\u9009\u62e9\u76f4\u64ad\u5e73\u53f0\uff08\u76f4\u64ad\u6216\u65f6\u79fb\uff09\uff0c\u7535\u89c6\u89c2\u4f17\u7684\u8bc4\u4f30\u9700\u8981\u5728\u591a\u4e2a\u8bbe\u5907\u3001\u591a\u4e2a\u6e90\u5934\u4e0a\u5bf9\u7528\u6237\u8fdb\u884c\u8ffd\u8e2a\u3002<\/p>\n\n\n\n<p>\u540c\u6837\uff0c\u62a5\u520a\u6742\u5fd7\u7684\u8bc4\u4f30\u8303\u56f4\u4e5f\u9700\u76f8\u5e94\u62d3\u5bbd\uff0c\u5c06\u6240\u6709\u5e73\u53f0\uff08apps\u3001\u7f51\u7ad9\u3001\u5370\u5237\u54c1\u7b49\uff09\u90fd\u6db5\u76d6\u8fdb\u53bb\u3002\u800c\u5728\u6237\u5916\u5e7f\u544a\u8bc4\u4f30\u4e2d\uff0cGPS\u76d1\u6d4b\u65e5\u76ca\u666e\u904d\uff0c\u4f46\u5e7f\u64ad\u8fd8\u5728\u91c7\u7528\u88ab\u52a8\u7684\u65b9\u6cd5\u8fdb\u884c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u600e\u6837\uff0c\u5728\u5bf9\u5404\u7c7b\u53d7\u4f17\u8fdb\u884c\u8bc4\u4f30\u65f6\uff0c\u6709\u4e24\u70b9\u9700\u8981\u6ce8\u610f\uff1a<\/p>\n\n\n\n<p>1.&nbsp;\u4f20\u7edf\u53ca\u6570\u636e\u5a92\u4f53\u4f7f\u7528\u57fa\u4e8e\u6837\u672c\u7684\u8bc4\u4f30\u65b9\u6cd5\uff0c\u5e76\u975e\u5168\u4f53\u7528\u6237\uff0c\u8fd9\u5c31\u5bfc\u81f4\u5176\u65e0\u6cd5\u505a\u5230\u5b8c\u5168\u7684\u7cbe\u51c6\u5ba2\u89c2\uff0c\u540c\u65f6\u8fd8\u4f1a\u53d7\u5230\u6837\u672c\u91cf\u7ea7\u3001\u4e3b\u89c2\u504f\u5dee\u4ee5\u53ca\u7cfb\u5217\u5047\u8bbe\u4fe1\u606f\u7684\u5f71\u54cd\uff1b\u540c\u65f6\u96be\u4ee5\u8ddf\u8e2a\u590d\u6742\u7684\u6d88\u8d39\u8005\u5934\u8111\uff0c\u52a0\u901f\u52a8\u6001\u6f14\u53d8\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u8981\u6c42\u6837\u672c\u7684\u9009\u53d6\u4e00\u5b9a\u8981\u5177\u5907\u5178\u578b\u6027\u4e0e\u4ee3\u8868\u6027\uff0c\u5bf9\u4e8e\u6837\u672c\u7684\u9009\u53d6\u6570\u91cf\uff0c\u4e5f\u8981\u6839\u636e\u6d4b\u5b9a\u7684\u8981\u6c42\u5c3d\u91cf\u9009\u53d6\u8f83\u5927\u7684\u6837\u672c\uff0c\u5bf9\u6d4b\u8bd5\u7684\u6761\u4ef6\u548c\u56e0\u7d20\u9700\u8981\u8981\u4e25\u52a0\u63a7\u5236\uff0c\u6807\u51c6\u4e00\u81f4\uff0c\u8fd9\u6837\u624d\u80fd\u5f62\u6210\u4ee4\u4eba\u4fe1\u670d\u7684\u63a8\u5bfc\u4e0e\u63a8\u5e7f\u4f9d\u636e\u3002<\/p>\n\n\n\n<p>2.\u5e7f\u544a\u8bc4\u4f30\u662f\u5bf9\u5e7f\u544a\u53ef\u89c1\u673a\u4f1a\u7684\u8bc4\u4f30\uff0c\u56e0\u6b64\u5e7f\u544a\u4e3b\u4e0d\u80fd\u5c06OTS(\u7528\u6237\u5b9e\u9645\u8d2d\u4e70)\u4e0eexposure\uff08\u7528\u6237\u5b9e\u9645\u53ef\u89c1\uff09\u4e24\u4e2a\u6982\u5ff5\u76f8\u6df7\u6dc6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img.socialmarketings.com\/article\/2022\/04\/2022\/04\/1651068166652.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u4f5c\u4e3a\u54c1\u724c\u8fdb\u884c\u8425\u9500\u9884\u7b97\u4ee5\u53ca\u672a\u6765\u4ea7\u54c1\u89c4\u5212\u7684\u91cd\u8981\u4f9d\u636e\u53c2\u6570\uff0c\u4e00\u76f4\u662f\u5e7f\u544a\u4e3b\u7684\u5173\u6ce8\u6240\u5728\u3002\u800c\u5728\u65b0\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" 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