{"id":66788,"date":"2022-04-28T20:55:23","date_gmt":"2022-04-28T12:55:23","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=66788"},"modified":"2022-04-28T20:55:25","modified_gmt":"2022-04-28T12:55:25","slug":"%e5%a6%82%e4%bd%95%e6%89%93%e5%bc%80b%e7%ab%99%e6%95%88%e6%9e%9c%e8%90%a5%e9%94%80%e6%96%b0%e6%80%9d%e8%b7%af%ef%bd%9c%e5%93%94%e5%93%a9%e5%93%94%e5%93%a9%e5%95%86%e4%b8%9a%e5%8a%a8%e6%80%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/66788.html","title":{"rendered":"\u5982\u4f55\u6253\u5f00B\u7ad9\u6548\u679c\u8425\u9500\u65b0\u601d\u8def\uff5c\u54d4\u54e9\u54d4\u54e9\u5546\u4e1a\u52a8\u6001"},"content":{"rendered":"\n

\u9762\u5bf9\u5feb\u901f\u5d1b\u8d77\u7684Z\u4e16\u4ee3\u751f\u529b\u519b\uff0c\u5404\u884c\u4e1a\u54c1\u724c\u90fd\u5728\u4f7f\u51fa\u6d51\u8eab\u89e3\u6570\uff0c\u6293\u4f4f\u4f18\u8d28\u7684\u589e\u91cf\u4eba\u7fa4\u3002\u5728\u4e89\u593a\u7528\u6237\u6ce8\u610f\u6108\u6f14\u6108\u70c8\u7684\u4eca\u5929\uff0c\u600e\u6837\u5728B\u7ad9<\/a><\/span>\u73a9\u8f6c\u6548\u679c\u8425\u9500\uff1f<\/p>\n\n\n\n

\u6548\u679c\u5e7f\u544a\u7684\u6838\u5fc3\u8bc9\u6c42\u662f\u901a\u8fc7\u66f4\u4f18\u7684\u6210\u672c\u83b7\u53d6\u66f4\u597d\u7684\u8f6c\u5316\uff0c\u800c\u9664\u4e86\u6df1\u6316\u539f\u672c\u5e7f\u544a\u6295\u653e\u94fe\u8def\u7684\u6548\u679c\u63d0\u5347\uff0c\u66f4\u8981\u5584\u4e8e\u5229\u7528B\u7ad9\u591a\u6837\u5316\u7684\u4ea7\u54c1\u7ec4\u5408\u6301\u7eed\u7ecf\u8425\uff0c\u83b7\u5f97\u66f4\u591a\u8f6c\u5316\u589e\u91cf\u3002<\/p>\n\n\n\n

\u6211\u4eec\u6574\u7406\u4e86\u4e00\u5b63\u5ea6\u6765\uff0c\u5305\u62ec\u533b\u7f8e\u3001\u7535\u5546\u3001\u7f51\u670d\u3001\u6559\u80b2\u7b49\u884c\u4e1a\u7684\u76f8\u5173\u6848\u4f8b\uff0c\u4e3a\u5927\u5bb6\u603b\u7ed3\u4e86\u4e09\u5957\u6548\u679c\u7c7b\u6295\u653e\u201c\u7ec4\u5408\u62f3\u201d\u3002<\/p>\n\n\n\n

\u5174\u8da3\u5185\u5bb9\u9501\u5b9a\u7cbe\u51c6\u7528\u6237<\/h2>\n\n\n\n
\u7ec4\u5408\u62f31\uff1aUP\u4e3b\u5546\u5355 + \u5546\u4e1a\u8d77\u98de\u52a0\u70ed +\u6846\u4e0b\u9080\u7ea6\u7559\u8d44 = \u7cbe<\/p>\n\n\n\n
\u533b\u7f8e\u884c\u4e1a\u67d0\u53e3\u8154\u5ba2\u6237\u662f\u4e13\u6ce8\u7259\u9f7f\u9690\u5f62\u77eb\u6b63\u7684\u670d\u52a1\u54c1\u724c\uff0c\u901a\u8fc7UP\u4e3b\u5546\u5355\u6253\u9020\u8bdd\u9898\u77e9\u9635\u3001\u5546\u4e1a\u8d77\u98de\u8d5b\u9a6c\uff0c\u5b9e\u73b0\u4e86\u5c0f\u800c\u7cbe\u4eba\u7fa4\u7684\u9ad8\u6548\u6316\u6398\uff0c\u53d1\u6398\u51fa\u5e74\u8f7b\u4eba\u6b63\u7578\u9700\u6c42\u65b0\u571f\u5730\u3002<\/p>\n\n\n\n
\u524d\u671f\uff0c\u8be5\u54c1\u724c\u4e0e\u65f6\u5c1a\u3001\u751f\u6d3b\u3001\u77e5\u8bc6\u7b49\u591a\u5206\u533aUP\u4e3b\u5171\u521b\u5185\u5bb9\u77e9\u9635\u3002\u8986\u76d6\u77eb\u6b63\u79d1\u666e\u3001\u76f8\u4eb2\u4f53\u9a8c\u7b49\u8bf8\u591a\u8bdd\u9898\u7684\u5174\u8da3\u5185\u5bb9\u5e2e\u52a9\u54c1\u724c\u66f4\u8d34\u8fd1\u7528\u6237\u3002\u540c\u65f6\uff0c\u6240\u6709\u5408\u4f5cUP\u4e3b\u5747\u4eb2\u8eab\u5230\u5e97\u4f53\u9a8c\uff0c\u4ee5\u66f4\u771f\u5b9e\u7684\u6d4b\u8bc4\u8fdb\u4e00\u6b65\u6fc0\u53d1\u7528\u6237\u4fe1\u4efb\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u5185\u5bb9\u53d1\u5e03\u65f6\uff0c\u54c1\u724c\u5373\u57fa\u4e8e\u7528\u6237\u611f\u5174\u8da3\u7684\u5185\u5bb9\u6807\u7b7e\uff0c\u6295\u653e\u5546\u4e1a\u8d77\u98de\u52a0\u70ed\uff0c\u5ef6\u957f\u4f18\u8d28\u7a3f\u4ef6\u7684\u64ad\u653e\u751f\u547d\u5468\u671f\u8d85\u4e24\u4e2a\u6708\u3002\u540c\u65f6\uff0c\u6846\u4e0b\u9080\u7ea6\u5e7f\u544a\u7f29\u77ed\u4e86\u7528\u6237\u7684\u8f6c\u5316\u8def\u5f84\u3002\u901a\u8fc7\u5b9e\u65f6\u76d1\u6d4b\u6846\u4e0b\u9080\u7ea6\u5e7f\u544aROI\uff0c\u6301\u7eed\u4f18\u5316\u8d77\u98de\u9884\u7b97\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u4e86\u8868\u5355\u7559\u8d44\u7387\u3002<\/p>\n\n\n\n
\u6700\u7ec8\u5728\u5ba2\u5355\u4ef7\u9ad8\u8fbe3\u4e07\u7684\u60c5\u51b5\u4e0b\uff0cROI\u957f\u671f\u5927\u4e8e3\uff0c\u65e5\u5747\u56de\u6536\u6570\u5341\u4e2a\u8868\u5355\u7559\u8d44\uff0c\u70ed\u5ea6\u5341\u8db3\u3002<\/p>\n\n\n\n
\u67d0\u7535\u5546\u5e73\u53f0\u5ba2\u6237\u540c\u6837\u8fd0\u7528\u8be5\u94fe\u8def\uff0c\u4ee5\u65e5\u672c\u76f4\u90ae\u3001\u65b0\u4eba1088\u5143\u4f18\u60e0\u5238\u7b49\u5174\u8da3\u5185\u5bb9\u9501\u5b9a\u76ee\u6807\u7528\u6237\uff0c\u5f15\u5bfc\u81f3\u539f\u751f\u843d\u5730\u9875\u4e0b\u8f7d\u6ce8\u518c\u3002\u5b9e\u73b0APP\u4e0b\u8f7d\u6210\u672c\u4f4e\u4e8e20\uff0c\u6fc0\u6d3b\u6210\u672c\u4f4e\u4e8e30\uff0c\u8fbe\u5230\u54c1\u724c\u9884\u671f\u6548\u679c\u3002<\/p>\n\n\n\n
\u4f18\u8d28\u89c6\u9891\u7d20\u6750\u66f4\u5438\u775b<\/h2>\n\n\n\n
\u7ec4\u5408\u62f32\uff1a\u54c1\u724c\u53f7\u89c6\u9891 + \u5546\u4e1a\u8d77\u98de\u52a0\u70ed + \u539f\u751f\u843d\u5730\u9875\u8f6c\u5316 = \u4f18<\/p>\n\n\n\n
\u5e7f\u544a\u4e3b\u5982\u4f55\u878d\u5165B\u7ad9\u793e\u533a\uff1f\u53ef\u4ee5\u4ece\u4e00\u652f\u771f\u8bda\u7684\u5185\u5bb9\u5f00\u59cb\u3002\u67d0\u793e\u4ea4APP\u5728\u54c1\u724c\u53f7\u9635\u5730\u7528\u4e00\u6b21\u8d70\u5fc3\u7684\u5bf9\u8bdd\uff0c\u9610\u91ca\u4e86\u81ea\u5df1\u7684\u4ea7\u54c1\u7406\u5ff5\uff0c\u4e5f\u83b7\u5f97\u4e86\u5207\u5b9e\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
\u201c\u8fd9\u662f\u4e00\u4e2a\u5e7f\u544a\uff0c\u4f46\u5e0c\u671b\u4f60\u80fd\u770b\u770b\u2026\u2026\u201d \u89c6\u9891\u7684\u9ec4\u91d1\u4e94\u79d2\u5185\uff0c\u89c6\u9891\u5c31\u8fc5\u901f\u6293\u4f4f\u4e86\u7528\u6237\u7684\u597d\u5947\uff0c\u5e76\u4ee5\u6e29\u6696\u7684\u55d3\u97f3\u3001\u8bda\u6073\u5730\u8bb2\u8ff0\u4e86\u4e3a\u300c\u8ba9\u66f4\u591a\u4eba\u627e\u56de\u8868\u8fbe\u6b32\u300d\u800c\u8bde\u751f\u7684\u4ea7\u54c1\u521d\u5fc3\u3002\u5e0c\u671b\u66f4\u591a\u4eba\u4e0b\u8f7d\u4f53\u9a8c\u7684\u8bc9\u6c42\uff0c\u4e5f\u5728\u89c6\u9891\u5145\u5206\u7684\u60c5\u611f\u8868\u8fbe\u4e0b\u81ea\u7136\u5730\u5411\u89c2\u4f17\u4f20\u9012\u3002<\/p>\n\n\n\n
\u5185\u5bb9\u6df1\u591c\u53d1\u5e03\u65f6\uff0c\u54c1\u724c\u9762\u5411\u6cbb\u6108\u5b64\u72ec\u5411\u4eba\u7fa4\u5708\u5b9a\u4e86100+\u7cbe\u7ec6\u7684\u5185\u5bb9\u6807\u7b7e\uff0c\u5e76\u8fd0\u7528\u5546\u4e1a\u8d77\u98de\u6301\u7eed\u52a0\u70ed\uff0cCTR\u63d0\u5347\u8d8550%\u3002\u540c\u65f6\uff0c\u539f\u751f\u843d\u5730\u9875\u5728\u89c6\u9891\u6846\u4e0b\u70b9\u51fb\u5373\u53ef\u76f4\u63a5\u5c55\u5f00\uff0c\u5185\u5bb9\u8f93\u51fa\u4e0e\u8f6c\u5316\u540c\u6b65\u8fdb\u884c\uff0c\u642d\u8f7dOCPC\u667a\u80fd\u6295\u653e\u4fdd\u672c\u589e\u6548\uff0c\u4e5f\u8f83\u666e\u901a\u9080\u7ea6\u5e7f\u544a\u6548\u679c\u66f4\u4f73\u3002<\/p>\n\n\n\n
\u8bda\u6073\u7684\u5185\u5bb9\u8868\u8fbe\uff0c\u5bf9\u4e8e\u5176\u4ed6\u54c1\u724c\u540c\u6837\u9002\u7528\u3002\u7c7b\u4f3c\u7684\u793e\u4ea4APP\u5ba2\u6237\uff0c\u540c\u6837\u4ee5\u8bb2\u6545\u4e8b\u3001\u8d77\u98de\u52a0\u70ed\u3001\u843d\u5730\u9875\u627f\u63a5\u7684\u94fe\u8def\uff0c\u5b9e\u73b0CTR\u8fbe1%\uff0c\u6fc0\u6d3b\u6210\u672c\u53ca\u6709\u6548\u6ce8\u518c\u6210\u672c\u7b49\u5747\u8fbe\u5230\u54c1\u724c\u9884\u671f\u3002<\/p>\n\n\n\n
\u7a0b\u5e8f\u5316\u521b\u610f\u66f4\u9ad8\u6548<\/h2>\n\n\n\n
\u7ec4\u5408\u62f33\uff1a\u7a0b\u5e8f\u5316\u56fe\u6587\u521b\u610f + \u667a\u80fd\u653e\u91cf + \u8868\u5355\u8f6c\u5316 = \u6548<\/p>\n\n\n\n
\u4f60\u7684\u5267\u672c\u6740\u7231\u597d\u4e5f\u80fd\u53d8\u804c\u4e1a\uff1f\u67d0\u5267\u672c\u6740\u5199\u4f5c\u5ba2\u6237\u5728\u4ee5\u89c6\u9891\u4e3a\u4e3b\u6295\u7d20\u6750\u5916\uff0c\u8fd8\u8fd0\u7528\u7a0b\u5e8f\u5316\u521b\u610f\u751f\u6210\u4fe1\u606f\u6d41\u56fe\u6587\uff0c\u5feb\u901f\u5ea6\u8fc7\u7d20\u6750\u63a2\u7d22\u671f\uff0c\u4ee5\u8fdc\u4f4e\u4e8e\u884c\u4e1a\u5e73\u5747\u6210\u672c\u7684\u4ef7\u683c\u83b7\u5f97\u66f4\u9ad8\u6548\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n
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\u6839\u636e\u4e00\u9636\u6bb5\u7684\u6570\u636e\u91c7\u96c6\uff0c\u4e8c\u9636\u6bb5\u8fdb\u884cOCPX\u6295\u653e\u4f18\u5316\uff0c\u5f00\u542f\u667a\u80fd\u653e\u91cf\u5de5\u5177\uff0c\u9488\u5bf9\u539f\u6709\u6838\u5fc3\u5174\u8da3\u4eba\u7fa4\u5305\u8fdb\u884c\u7b97\u6cd5\u62d3\u91cf\uff0c\u4fdd\u8bc1\u6210\u672c\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u667a\u80fd\u63a2\u7d22\u66f4\u5927\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n
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\u540c\u6837\uff0c\u67d0\u7535\u5546\u5e73\u53f0\u5ba2\u6237\u4e5f\u8fd0\u7528\u8be5\u94fe\u8def\u5b9e\u73b0\u5e94\u7528\u6fc0\u6d3b\u8f6c\u5316\u76ee\u6807\u3002\u8fd0\u7528\u7a0b\u5e8f\u5316\u521b\u610f\u7d20\u6750\u540e\uff0cCTR\u63d0\u53470.7%\u3002<\/p>\n\n\n\n
\u5212\u91cd\u70b9\uff1a<\/p>\n\n\n\n
\u7cbe\u00b7 UP\u4e3b\u5546\u5355\u6253\u9020\u5174\u8da3\u5185\u5bb9\u77e9\u9635\uff0c\u951a\u5b9a\u7cbe\u51c6\u7528\u6237<\/li>
\u4f18\u00b7 \u54c1\u724c\u89c6\u9891\u642d\u914d\u8d77\u98de\u843d\u5730\u9875\uff0c\u4f18\u8d28\u5185\u5bb9\u66f4\u7834\u5708<\/li>
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