\u5173\u4e8e\u610f\u4e49\uff0c\u6211\u60f3\u7528\u4e0b\u9762\u4e09\u4e2a\u201c\u5ea6\u201d\u6765\u53bb\u6982\u62ec\uff0c\u57fa\u4e8e\u8fd9\u4e09\u4e2a\u201c\u5ea6\u201d\uff0c\u6211\u4eec\u53ef\u4ee5\u5148\u5728\u8111\u6d77\u4e2d\u6784\u601d\u6211\u4eec\u7684\u5206\u6790\u62a5\u544a\u5230\u5e95\u8981\u8bb2\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u2460 \u5173\u4e8e\u9ad8\u5ea6<\/strong><\/p>\n\n\n\n

\u6240\u8c13\u767b\u9ad8\u671b\u8fdc\uff0c\u6bd4\u5982\u4f60\u7ad9\u5728\u5cb8\u8fb9\u4e0a\uff0c\u4f60\u80af\u5b9a\u770b\u4e0d\u5230\u6cb3\u6d41\u5168\u8c8c\u7684\uff0c\u53ea\u6709\u7ad9\u5f97\u8d8a\u9ad8\uff0c\u770b\u5f97\u624d\u4f1a\u8d8a\u6e05\u695a\u3002\u6784\u601d\u5206\u6790\u62a5\u544a\u7684\u8fc7\u7a0b\u5c31\u662f\u767b\u9ad8\u7684\u8fc7\u7a0b\uff0c\u53ea\u6709\u7ad9\u5728\u4e00\u4e2a\u6bd4\u8f83\u9ad8\u7684\u9ad8\u5ea6\u624d\u80fd\u770b\u5230\u4e8b\u7269\u7684\u5168\u8c8c\uff0c\u5e2e\u52a9\u4e86\u89e3\u67d0\u4e2a\u73b0\u8c61\u6216\u4e8b\u52a1\u7684\u672c\u8d28\u3002<\/p>\n\n\n\n

\u2461 \u5173\u4e8e\u89d2\u5ea6<\/strong><\/p>\n\n\n\n

\u4ef0\u89c6\u3001\u4fef\u89c6\u3001\u6d4b\u89c6\u7b49\u90fd\u5c5e\u4e8e\u89c2\u5bdf\u89d2\u5ea6\u3002\u89c2\u5bdf\u7684\u89d2\u5ea6\u4e0d\u4e00\u6837\uff0c\u5f97\u5230\u7684\u7ed3\u8bba\u4e5f\u662f\u4e0d\u4e00\u6837\u7684\u3002\u6240\u4ee5\u5206\u6790\u62a5\u544a\u5e94\u8be5\u662f\u591a\u89d2\u5ea6\u7684\uff0c\u901a\u8fc7\u4e0d\u540c\u7684\u89d2\u5ea6\u6765\u89c2\u5bdf\uff0c\u4f20\u9012\u4e0d\u540c\u7684\u5206\u6790\u7ed3\u8bba\u3002<\/p>\n\n\n\n

\u2462 \u5173\u4e8e\u6df1\u5ea6<\/strong><\/p>\n\n\n\n

\u6700\u540e\uff0c\u5206\u6790\u62a5\u544a\u8981\u6709\u6df1\u5ea6\uff0c\u5982\u679c\u6ca1\u6709\u6df1\u5ea6\u90a3\u5c31\u53ea\u662f\u4e00\u7bc7\u9648\u8ff0\u4e8b\u5b9e\u7684\u6587\u7ae0\uff0c\u8c08\u4e0d\u4e0a\u662f\u4e00\u7bc7\u5305\u542b\u5206\u6790\u548c\u601d\u8003\u7684\u62a5\u544a\u3002\u4f8b\u5982\u67d0\u529f\u80fd\u7684\u4f7f\u7528\u4eba\u6570\u4e0b\u964d\uff0c\u4e0d\u8981\u53ea\u5206\u6790\u540c\u73af\u6bd4\u4e0b\u964d\u591a\u5c11\uff0c\u800c\u8981\u5206\u6790\u8be5\u529f\u80fd\u7684\u8f6c\u5316\u8def\u5f84\u662f\u5426\u6b63\u5e38\uff0c\u5f71\u54cd\u4f7f\u7528\u4eba\u6570\u4e0b\u964d\u7684\u56e0\u5b50\u6709\u54ea\u4e9b\uff1f<\/p>\n\n\n\n

\u786e\u5b9a\u5206\u6790\u62a5\u544a\u8981\u8868\u8fbe\u4ec0\u4e48<\/h1>\n\n\n\n

\u2460 \u5206\u6790\u4e3b\u9898\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

\u60f3\u597d\u6211\u4eec\u7684\u5206\u6790\u4e3b\u9898\u662f\u4ec0\u4e48\uff1f\u662f\u7814\u7a76\u67d0\u4e2a\u73b0\u8c61\u7684\u539f\u56e0\uff1f\u4e86\u89e3\u5e02\u573a&\u7ade\u5bf9\uff1f\u9636\u6bb5\u6027\u603b\u7ed3\uff1f\u8fd8\u662f\u5176\u4ed6\u4e3b\u9898\uff1f<\/p>\n\n\n\n

\u9488\u5bf9\u4e0d\u540c\u4e3b\u9898\u7684\u5206\u6790\u601d\u8def\u7a0d\u6709\u533a\u522b\uff0c\u4f46\u53ea\u8981\u628a\u63e1\u597d\u5206\u6790\u4e3b\u9898\uff0c\u80fd\u6301\u7eed\u7ea0\u504f\u5206\u6790\u601d\u8def\u3002\u76f8\u6bd4\u5199\u8fc7\u5206\u6790\u62a5\u544a\u7684\u540c\u5b66\u90fd\u6709\u4f53\u4f1a\uff0c\u601d\u7ef4\u53d1\u6563\u540e\u53cd\u800c\u4e0d\u77e5\u9053\u81ea\u5df1\u8981\u5206\u6790\u601d\u8def\uff0c\u8fd9\u4e2a\u65f6\u5019\u60f3\u60f3\u4f60\u7684\u5206\u6790\u4e3b\u9898\u662f\u4ec0\u4e48\uff0c\u786e\u5b9a\u81ea\u5df1\u9760\u62e2\u4e3b\u9898\u5c31\u597d\u4e86\u3002<\/p>\n\n\n\n

\u2461 \u5206\u6790\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

\u5206\u6790\u540e\u80fd\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f\u5206\u6790\u62c6\u5f00\u6765\u770b\u5c31\u662f\u5206\u89e3+\u8fa8\u6790\uff1a\u5c06\u7814\u7a76\u5bf9\u8c61\u7684\u6574\u4f53\u5206\u4e3a\u5404\u4e2a\u90e8\u5206\uff0c\u5e76\u5206\u522b\u52a0\u4ee5\u8003\u5bdf\u3002\u901a\u8fc7\u5206\u6790\u5c06\u4e8b\u7269\u6216\u73b0\u8c61\u7684\u533a\u522b\u4e0e\u8054\u7cfb\u63cf\u8ff0\u6e05\u695a\u540e\uff0c\u9700\u8981\u5f97\u51fa\u80fd\u591f\u89e3\u51b3\u95ee\u9898\u7684\u65b9\u6cd5\u3001\u7ed3\u8bba\u6216\u5efa\u8bae\uff0c\u8fd9\u4e9b\u5c31\u662f\u5206\u6790\u76ee\u7684\u3002<\/p>\n\n\n\n

\u5206\u6790\u62a5\u544a\u7684\u7ed3\u6784<\/h1>\n\n\n\n

1. \u7814\u7a76\u7b80\u4ecb<\/strong><\/p>\n\n\n\n

\u7814\u7a76\u76ee\u7684\uff1a<\/p>\n\n\n\n

\u7814\u7a76\u2f45\u6cd5 \uff1a<\/p>\n\n\n\n

• \u65e5\u5fd7\u7814\u7a76\uff1a\u7814\u7a76\u65e5\u5fd7\u6570\u636e\u548c\u65e5\u671f\u8303\u56f4<\/li>
• \u5ba2\u6237\u6df1\u8bbf\uff1a\u5934\u90e8\u5ba2\u6237\u53ca\u4e2d\u5c0f\u89c4\u6a21\u5ba2\u6237<\/li>
• \u7528\u6237\u8bbf\u8c08\uff1a\u4e0d\u540c\u7528\u6237\u6807\u7b7e\u7684\u7528\u6237<\/li>
• \u95ee\u5377\u8c03\u67e5\uff1a\u62bd\u6837\u65b9\u6cd5\u53ca\u6837\u672c\u5206\u5e03<\/li><\/ul>\n\n\n\n

  2. \u6838\u5fc3\u7ed3\u8bba<\/strong><\/p>\n\n\n\n

  \u4e00\u53e5\u8bdd\u6216\u4e00\u5f20\u56fe\u8fdb\u884c\u6982\u62ec\uff0c\u7c7b\u4f3c\u4f5c\u6587\u201c\u603b-\u5206-\u603b\u201d\u7684\u7ed3\u6784\uff0c\u5bf9\u5206\u6790\u62a5\u544a\u8fdb\u884c\u9ad8\u5ea6\u800c\u603b\u7ed3\u7684\u6982\u62ec\u3002<\/p>\n\n\n\n

  3. \u8be6\u7ec6\u53d1\u73b0<\/strong><\/p>\n\n\n\n

  3.1\u786e\u5b9a\u5206\u6790\u6846\u67b6\uff1a<\/strong><\/p>\n\n\n\n

  \u786e\u5b9a\u5206\u6790\u6846\u67b6\u7684\u8fc7\u7a0b\u548c\u6211\u4eec\u8981\u5206\u6790\u7684\u4e3b\u9898\u662f\u5bc6\u5207\u76f8\u5173\u7684\u3002\u5982\u679c\u6211\u4eec\u8981\u505a\u603b\u7ed3\u6027\u7684\u5206\u6790\uff0c\u90a3\u4e48\u601d\u8def\u662f\u57fa\u4e8e\u7ed3\u8bba\u53bb\u63cf\u8ff0\u73b0\u8c61\uff0c\u7b80\u5355\u8bf4\u628a\u8ddf\u7ed3\u8bba\u6709\u5173\u7684\u5404\u4e2a\u5185\u5bb9\u505a\u9648\u8ff0\u6027\u63cf\u8ff0\uff0c\u7531\u6b64\u5f97\u51fa\u603b\u7ed3\u5c31\u53ef\u4ee5\u4e86\uff1b<\/p>\n\n\n\n

  \u5982\u679c\u662f\u7814\u7a76\u7c7b\u7684\u5206\u6790\u62a5\u544a\uff0c\u6bd4\u5982\u7814\u7a76\u67d0\u4e2aApp DAU\u4e0b\u964d\u5f52\u56e0\u5206\u6790\uff0c\u90a3\u4e48\u601d\u8def\u662f\u57fa\u4e8e\u8fd9\u4e2a\u4e0b\u964d\u7684\u73b0\u8c61\u627e\u51fa\u5f71\u54cd\u56e0\u5b50\uff0c\u5bf9\u5f71\u54cd\u56e0\u5b50\u505a\u9648\u8ff0\u6027\u63cf\u8ff0\u4e4b\u5916\uff0c\u8fd8\u8981\u5bfb\u627e\u5f71\u54cd\u56e0\u5b50\u548c\u7ed3\u679c\u5b58\u5728\u7684\u5173\u7cfb\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u9700\u8981\u771f\u7684\u901a\u8fc7\u5206\u6790\u6765\u5f97\u51fa\u5f52\u56e0\u7684\u573a\u666f\u53ca\u5f71\u54cd\uff0c\u7136\u540e\u628a\u8fc7\u7a0b\u548c\u601d\u8003\u901a\u8fc7\u62a5\u544a\u7684\u5f62\u5f0f\u5448\u73b0\u51fa\u6765\u3002<\/p>\n\n\n\n

  \u6240\u4ee5\u628a\u63e1\u597d\u5206\u6790\u4e3b\u9898\uff0c\u4e0d\u65ad\u601d\u8003\u5206\u6790\u6846\u67b6\u8ddf\u4e3b\u9898\u662f\u5426\u7d27\u5bc6\u7ed3\u5408\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  3.2\u501f\u52a9\u5206\u6790\u6a21\u578b<\/strong><\/p>\n\n\n\n

  MECE<\/a><\/span>\u539f\u5219<\/h1>\n\n\n\n

  MECE\u7684\u5168\u79f0\u662fMutually Exclusive Collectively Exhaustive\u3002\u4e2d\u6587\u610f\u601d\u662f\u201c\u76f8\u4e92\u72ec\u7acb\uff0c\u5b8c\u5168\u7a77\u5c3d\u201d\u3002\u4f7f\u7528MECE\u5206\u6790\u7684\u65f6\u5019\u4e3b\u8981\u6709\u4e24\u6761\u539f\u5219\uff1a<\/p>\n\n\n\n

  \u7b2c\u4e00\u6761\u662f\u5b8c\u6574\u6027\uff0c\u8bf4\u7684\u662f\u5206\u89e3\u5de5\u4f5c\u7684\u8fc7\u7a0b\u4e2d\u4e0d\u8981\u6f0f\u6389\u67d0\u9879\uff0c\u8981\u4fdd\u8bc1\u5b8c\u6574\u6027\uff1b\u5404\u90e8\u5206\u4e4b\u95f4\u76f8\u4e92\u72ec\u7acb (Mutually Exclusive) \u2014 \u201c\u76f8\u4e92\u72ec\u7acb\u201d\u610f\u5473\u7740\u95ee\u9898\u7684\u7ec6\u5206\u662f\u5728\u540c\u4e00\u7ef4\u5ea6\u4e0a\u5e76\u6709\u660e\u786e\u533a\u5206\u3001\u4e0d\u53ef\u91cd\u8fed\u7684\u3002<\/p>\n\n\n\n

  \u7b2c\u4e8c\u6761\u662f\u72ec\u7acb\u6027\uff0c\u5f3a\u8c03\u4e86\u6bcf\u9879\u5de5\u4f5c\u4e4b\u95f4\u8981\u72ec\u7acb\uff0c\u6bcf\u9879\u5de5\u4f5c\u4e4b\u95f4\u4e0d\u8981\u6709\u4ea4\u53c9\u91cd\u53e0\u3002\u6240\u6709\u90e8\u5206\u5b8c\u5168\u7a77\u5c3d (Collectively Exhaustive) \u2014 \u201c\u5b8c\u5168\u7a77\u5c3d\u201d \u5219\u610f\u5473\u7740\u5168\u9762\u3001\u5468\u5bc6\u3002<\/p>\n\n\n\n

  \u9c7c\u9aa8\u56fe\u5206\u6790\u6cd5-\u56e0\u679c\u5206\u6790<\/h1>\n\n\n\n

  \u6211\u4eec\u7684\u5206\u6790\u4e3b\u9898\u603b\u662f\u53d7\u5230\u4e00\u4e9b\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u901a\u8fc7\u5934\u8111\u98ce\u66b4\u6cd5\u627e\u51fa\u8fd9\u4e9b\u56e0\u7d20\uff0c\u5e76\u5c06\u5b83\u4eec\u4e0e\u4e3b\u9898\u8fde\u5728\u4e00\u8d77\uff0c\u6309\u76f8\u4e92\u5173\u8054\u6027\u6574\u7406\u800c\u6210\u7684\u5c42\u6b21\u5206\u660e\u3001\u6761\u7406\u6e05\u695a\uff0c\u5e76\u6807\u51fa\u91cd\u8981\u56e0\u7d20\u7684\u56fe\u5f62\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u5c31\u53eb\u9c7c\u9aa8\u56fe\u5206\u6790\u6cd5\u3002\u8981\u660e\u786e\u9c7c\u5934\u662f\u4ec0\u4e48\uff0c\u4e5f\u5c31\u662f\u7ed3\u679c\u662f\u4ec0\u4e48\uff1b\u5927\u9aa8\u662f\u8981\u56e0\uff1b\u4e2d\u9aa8\u662f\u4e8b\u5b9e\uff1b\u5c0f\u9aa8\u662f\u56e0\u7d20\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  5W2H<\/a><\/span>\u5206\u6790\u6cd5<\/h1>\n\n\n\n

  5W2H\u5206\u6790\u6cd5\u53c8\u53eb\u4e03\u95ee\u5206\u6790\u6cd5\uff0c\u662f\u4e8c\u6218\u4e2d\u7f8e\u56fd\u9646\u519b\u5175\u5668\u4fee\u7406\u90e8\u9996\u521b\uff0c\u7b80\u5355\uff0c\u65b9\u4fbf\uff0c\u6613\u4e8e\u7406\u89e3\uff0c\u4f7f\u7528\uff0c\u5bcc\u6709\u542f\u53d1\u610f\u4e49\uff0c\u56e0\u6b64\u5e7f\u6cdb\u5e94\u7528\u4e8e\u4f01\u4e1a\u7ba1\u7406\u548c\u6280\u672f\u6d3b\u52a8\uff0c\u5bf9\u4e8e\u51b3\u7b56\u548c\u6267\u884c\u6027\u7684\u6d3b\u52a8\u63aa\u65bd\u90fd\u975e\u5e38\u7684\u6709\u5e2e\u52a9\uff0c\u4e5f\u6709\u52a9\u4e8e\u5f25\u8865\u8003\u8651\u95ee\u9898\u7684\u758f\u6f0f<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  SWOT\u5206\u6790\u6cd5<\/h1>\n\n\n\n

  SWOT\u5206\u6790\u662f\u57fa\u4e8e\u5185\u5916\u90e8\u7ade\u4e89\u73af\u5883\u548c\u7ade\u4e89\u6761\u4ef6\u4e0b\u7684\u6001\u52bf\u5206\u6790\uff0c\u5c31\u662f\u5c06\u4e0e\u7814\u7a76\u5bf9\u8c61\u5bc6\u5207\u76f8\u5173\u7684\u5404\u79cd\u4e3b\u8981\u5185\u90e8\u4f18\u52bf\u3001\u52a3\u52bf\u548c\u5916\u90e8\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u7b49\uff0c\u901a\u8fc7\u8c03\u67e5\u5217\u4e3e\u51fa\u6765\uff0c\u5e76\u4f9d\u7167\u77e9\u9635\u5f62\u5f0f\u6392\u5217\uff0c\u7136\u540e\u7528\u7cfb\u7edf\u5206\u6790\u7684\u601d\u60f3\uff0c\u628a\u5404\u79cd\u56e0\u7d20\u76f8\u4e92\u5339\u914d\u8d77\u6765\u52a0\u4ee5\u5206\u6790\uff0c\u4ece\u4e2d\u5f97\u51fa\u4e00\u7cfb\u5217\u76f8\u5e94\u7684\u7ed3\u8bba\uff0c\u800c\u7ed3\u8bba\u901a\u5e38\u5e26\u6709\u4e00\u5b9a\u7684\u51b3\u7b56\u6027\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4e0a\u9762\u63d0\u5230\u7684\u90fd\u662f\u6bd4\u8f83\u5178\u578b\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u8fd8\u6709\u5f88\u591a\u5206\u6790\u65b9\u6cd5\uff0c\u5982\u679c\u5e38\u89c4\u7684\u5206\u6790\u65b9\u6cd5\u65e0\u6cd5\u5f97\u51fa\u7ed3\u8bba\u7684\u8bdd\uff0c\u90a3\u4e48\u53ef\u4ee5\u5229\u7528\u6570\u636e\u505a\u6d1e\u5bdf\uff0c\u901a\u8fc7\u5efa\u6a21\u7b49\u5f62\u5f0f\u627e\u51fa\u56e0\u7d20\u4e4b\u95f4\u7684\u5185\u5728\u5173\u8054\u3002<\/p>\n\n\n\n

  3.3 \u6982\u62ec\u5206\u6790\u7ed3\u8bba\uff1a<\/strong><\/p>\n\n\n\n

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