{"id":69012,"date":"2022-05-19T10:12:01","date_gmt":"2022-05-19T02:12:01","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=69012"},"modified":"2022-05-19T11:12:21","modified_gmt":"2022-05-19T03:12:21","slug":"google-seo%e4%b9%8burl%e4%bc%98%e5%8c%96%e8%a7%84%e8%8c%83%e6%96%b0%e6%89%8b%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/69012.html","title":{"rendered":"Google SEO\u4e4burl\u4f18\u5316\u89c4\u8303\u65b0\u624b\u6307\u5357"},"content":{"rendered":"\n

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\uff08image source\uff1aahrefs\uff09<\/figcaption><\/figure><\/div>\n\n\n\n

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1.\u4ec0\u4e48\u662fHTTPS\uff1f<\/p>\n\n\n\n

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\u53c2\u8003\u8d44\u6599\uff1ahttps:\/\/developers.google.com\/search\/docs\/advanced\/security\/https<\/p>\n\n\n\n

\u4e8c. \u5b50\u57df\u540dSubdomain<\/h2>\n\n\n\n

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  1. \u9996\u5148\u6211\u4eec\u770b\u4e0b\u5b50\u57df\u540d\u76843\u4e2a\u4f18\u52bf\uff1a
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    \u800c\u5b9e\u9645\u4e0a\uff0c\u5728Google search console\u63d0\u4ea4\u7f51\u7ad9\u8d44\u6e90\u65f6\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u4e8c\u7ea7\u57df\u540d\uff0c\u6211\u4eec\u9700\u8981\u5206\u522b\u4e0b\u8f7d\u548c\u63d0\u4ea4\u8d44\u6e90\u3002\u8fd9\u91cc\u6211\u4eec\u770b\u5230\u8c37\u6b4c\u9488\u5bf9\u4e8c\u7ea7\u57df\u540d\u662f\u5f53\u6210\u72ec\u7acb\u7ad9\u70b9\u6765\u533a\u5206\u548c\u5bf9\u5f85\u7684\u3002<\/li>
  2. \u9488\u5bf9\u5b50\u57df\u540d\u548c\u5b50\u680f\u76ee\u8c01\u5bf9SEO\u4f1a\u66f4\u597d
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    1. \u9488\u5bf9\u5b50\u57df\u540d\u548c\u5b50\u680f\u76ee\u5982\u4f55\u9009\u62e9\u5462\uff1f
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      2) \u5982\u679c\u4f60\u7684\u7f51\u7ad9\u73b0\u5728\u6d41\u91cf\u5f88\u5927\uff0c\u5982SHOP\u7ad9\uff0c\u53ef\u5efa\u7acb\u5b50\u57df\uff0c\u5982blog\uff0csupport\u7b49
      3) \u7f51\u7ad9\u4f18\u5316\u4e2d\uff0c\u8bf7\u4e0d\u8981\u8f7b\u6613\u5c06\u5b50\u57df\u540d301\u91cd\u5b9a\u5411\u8df3\u8f6c\u5230\u5b50\u680f\u76ee\u4e2d. \u5c24\u5176\u662f\u6d41\u91cf\u57fa\u7840\u8f83\u4e3a\u8584\u5f31\u65f6.<\/li><\/ol>\n\n\n\n

      \u4e09.\u57df\u540d\u9009\u62e9<\/h2>\n\n\n\n

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      \u5982wenjuntech\u3001wujiedata\u3001SHINE\u3001Google\u3001Baidu\u7b49\u3002\u8fd9\u91cc\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u8fd9\u4e9b\u57df\u540d\u90fd\u4f1a\u5f88\u5bb9\u6613\u8bb0\u4f4f\uff0c\u4e14\u90fd\u5177\u6709\u54c1\u724c\u610f\u4e49\u3002<\/p>\n\n\n\n

      \u56db.\u9876\u7ea7\u57df\u540d\u9009\u62e9<\/h2>\n\n\n\n

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      \u4eceSEO\u7684\u89d2\u5ea6\u6765\u770b\uff0cGoogle\u5bf9\u6240\u6709\u9876\u7ea7\u57df\u540d\u90fd\u4e00\u89c6\u540c\u4ec1\uff0c\u4f46.com\u901a\u5e38\u662f\u6700\u597d\u7684\u3002<\/p>\n\n\n\n

      \u5982\u679c\u8981\u5728\u7279\u5b9a\u4f4d\u7f6e\u5b9a\u4f4d\u5ba2\u6237\uff0c\u8bf7\u4f7f\u7528\u9876\u7ea7\u57df\u540d\u4e2d\u56fd\u5bb6\/\u5730\u533a\u4ee3\u7801\u9876\u7ea7\u57df\u540d\uff08ccTLD\uff09\uff0c\u4f8b\u5982.cn\u7b49.<\/p>\n\n\n\n

      \u53e6\u5efa\u8bae\u54c1\u724c\u7ad9\u70b9\u4e0d\u8981\u9009\u62e9<\/p>\n\n\n\n

      \u5c0f\u63d0\u793a\uff1a.com\u4e4b\u7c7b\u7684\u9876\u7ea7\u57df\u540d\u540c\u6837\u4e5f\u53ef\u4ee5\u5728\u5b9a\u4f4d\u7279\u5b9a\u4f4d\u7f6e\u7684\u5ba2\u6237\u4f7f\u7528<\/p>\n\n\n\n

      \u4e94.\u5b50\u76ee\u5f55+\u201c.Slug\u201d<\/h2>\n\n\n\n

      \u5982\u4f55\u521b\u5efa\u7b26\u5408Google SEO\u4f18\u5316\u89c4\u5219\u7684url\u5730\u5740\u5462\uff0c\u5b98\u65b9\u5efa\u8bae\uff1a<\/p>\n\n\n\n

      1.\u5728\u7f51\u5740\u4e2d\u4f7f\u7528\u7b80\u5355\u3001\u8bf4\u660e\u6027\u5b57\u8bcd.\u00fe<\/p>\n\n\n\n

      \u82e5\u7f51\u5740\u5177\u6709\u4e0e\u7f51\u7ad9\u5185\u5bb9\u4ee5\u53ca\u7ed3\u6784\u76f8\u5173\u7684\u5b57\u8bcd\uff0c\u5219\u5bf9\u6d4f\u89c8\u60a8\u7f51\u7ad9\u7684\u8bbf\u95ee\u8005\u6765\u8bf4\u66f4\u6613\u4e8e\u4f7f\u7528\u3002<\/p>\n\n\n\n

      \u793a\u4f8b\uff1ahttp:\/\/en.wikipedia.org\/wiki\/Aviation\/<\/p>\n\n\n\n

      \u00fd \u907f\u514d\u4ee5\u4e0b\u505a\u6cd5<\/p>\n\n\n\n

      l\u9009\u62e9\u4f7f\u7528\u901a\u7528\u7f51\u9875\u540d\u79f0\uff0c\u4f8b\u5982 page1.html\u3002<\/p>\n\n\n\n

      l\u4f7f\u7528\u8fc7\u591a\u7684\u5173\u952e\u5b57\uff0c\u4f8b\u5982 baseball-cards-baseball-cards-baseballcards.html\u3002<\/p>\n\n\n\n

      2.\u7f51\u5740\u4e2d\u4f7f\u7528\u8fde\u5b57\u7b26\u3002<\/p>\n\n\n\n

      \u8fd9\u6837\u6709\u52a9\u4e8e\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u66f4\u8f7b\u677e\u5730\u4e86\u89e3\u7f51\u5740\u4e2d\u7684\u6982\u5ff5\u3002\u5efa\u8bae\u60a8\u5728\u7f51\u5740\u4e2d\u4f7f\u7528\u8fde\u5b57\u7b26 (-)\uff0c\u800c\u4e0d\u8981\u4f7f\u7528\u4e0b\u5212\u7ebf (_)\u3002<\/p>\n\n\n\n

      \u793a\u4f8b\uff1a\u8bf7\u4f7f\u7528https:\/\/www.example.com\/green-dress\/<\/p>\n\n\n\n

      \u800c\u4e0d\u662f\uff1ahttps:\/\/www.example.com\/green_dress\/<\/p>\n\n\n\n

      \u2192\u5c0f\u8d34\u58eb\uff1a<\/p>\n\n\n\n

      \u8bf7\u6ce8\u610furl\u4e2d\u7684\u6807\u9898\u7b26\u53f7\uff0c\u4e0d\u662f\u6392\u540d\u56e0\u7d20\uff0c\u4ec5\u7528\u4e8e\u5728\u7d22\u5f15URL\u65f6\u8bfb\u53d6\u548c\u89e3\u91caURL\u3002<\/p>\n\n\n\n

      \u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5df2\u7ecf\u4f7f\u7528(_)\uff0c\u4e14\u5df2\u88ab\u6536\u5f55\u548c\u6392\u540d\uff0c\u90a3\u4e48\u8bf7\u4e0d\u8981\u8f7b\u6613\u5c06\u5176\u4fee\u6539\u4e3a(-)\u3002\u4ee5\u514d\u8c37\u6b4c\u91cd\u65b0\u722c\u53d6\u3001\u7f16\u5236\u548c\u7d22\u5f15\uff0c\u5e26\u6765\u6392\u540d\u77ed\u671f\u7684\u4e0b\u6ed1.<\/p>\n\n\n\n

      3.\u5728\u7f51\u5740\u4e2d\u8bf7\u4e0d\u8981\u4f7f\u7528\u4e0d\u6613\u8bfb\u7684\u3001\u5197\u957f\u7684 ID \u7f16\u53f7<\/p>\n\n\n\n

      \u793a\u4f8b\uff1ahttps:\/\/www.example.com\/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1<\/p>\n\n\n\n

      \u53e6\u5982\u679c\uff0c\u4f1a\u8bdd ID \u53ef\u4ee5\u4ea7\u751f\u5927\u91cf\u7684\u91cd\u590d\u9879\u76ee\u548c\u66f4\u591a\u7684\u7f51\u5740\uff0c\u8bf7\u4f7f\u7528\u6743\u5a01\u5185\u5bb9\u6807\u7b7e\uff0c\u6216\u8fdb\u884c\u7cbe\u7b80\u7f51\u5740<\/p>\n\n\n\n

      4.\u907f\u514d\u4f7f\u7528\u7279\u6b8a\u5b57\u7b26<\/p>\n\n\n\n

      Google\u7684John Mueller\u8868\u793a\uff0c\u5efa\u8bae\u907f\u514d\u5728URL\u4e2d\u4f7f\u7528\u7279\u6b8a\u5b57\u7b26\uff0c\u4f8b\u5982\u9017\u53f7\uff0c\u5206\u53f7\uff0c\u5192\u53f7\uff0c\u7a7a\u683c\uff0c\u5f15\u53f7\u7b49\uff0c\u4ee5\u4f7f\u4e8b\u60c5\u53d8\u5f97\u7b80\u5355\u3002<\/p>\n\n\n\n

      John Mueller\uff1a<\/p>\n\n\n\n

      \u201c I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. in URLs, to help keep things simple. URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognize correctly when we parse text content to try to find new URLs. When they’re linked normally or submitted through a sitemap directly, they work as expected. However, when we try to recognize the URL in something that we crawl as a HTML or a text page, then we’ll probably “guess” them wrong — which is fine, since we’ve probably already seen them through the normal links & sitemap usage.\u201d<\/p>\n\n\n\n

      5.\u521b\u5efa\u7b80\u5355\u7684\u76ee\u5f55\u7ed3\u6784<\/p>\n\n\n\n

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      \u00fd: domain.com\/buy-apple-airpods-earbuds.html<\/p>\n\n\n\n

      \u00fe: domain.com\/store\/earbuds\/apple\/airpods.html<\/p>\n\n\n\n

      6.\u4e3a\u6bcf\u4e2a\u6587\u6863\u4ec5\u63d0\u4f9b\u4e00\u79cd\u7248\u672c\u7684\u8bbf\u95ee\u7f51\u5740<\/p>\n\n\n\n

      \u8bf7\u786e\u4fdd\u76f8\u540c\u5185\u5bb9\u53ea\u6709\u552f\u4e00\u7684\u53ef\u8bbf\u95ee\u7f51\u5740\uff0c\u5982\u679c\u5b58\u5728\u7528\u6237\u53ef\u901a\u8fc7\u591a\u4e2aurl\u5730\u5740\u8bbf\u95ee\u76f8\u540c\u7684\u9875\u9762\u5185\u5bb9\u3002\u8bf7\u5c06\u975e\u4e3b\u63a8\u9875\u9762\u7f51\u5740301\u91cd\u5b9a\u5411\u4e3b\u5bfc\u7f51\u5740\uff0c\u82e5\u65e0\u6cd5\u91cd\u5b9a\u5411\uff0c\u60a8\u8fd8\u53ef\u4f7f\u7528<\/p>\n\n\n\n

      rel=”canonical” link \u5143\u7d20\u3002<\/p>\n\n\n\n

      \u00fd\u907f\u514d\u8ba9\u5b50\u7f51\u57df\u548c\u6839\u76ee\u5f55\u7684\u7f51\u9875\u8bbf\u95ee\u76f8\u540c\u5185\u5bb9\uff0c<\/p>\n\n\n\n

      \u4f8b\u5982 domain.com\/page.html \u548c sub.domain.com\/page.html<\/p>\n\n\n\n

      7.\u8bf7\u7edf\u4e00\u4f7f\u7528\u5c0f\u5199\u7684url<\/p>\n\n\n\n

      \u8c37\u6b4c\u8868\u793a\uff1a\u4e3b\u673a\u540d\u548c\u534f\u8bae\u4e0d\u533a\u5206\u5927\u5c0f\u5199\uff0c\u5927\u5c0f\u5199\u4e0d\u540c\u4e0d\u4f1a\u4ea7\u751f\u4efb\u4f55\u5f71\u54cd\u3002\u53e6\u5927\u591a\u6570Web\u670d\u52a1\u5668\u5c06\u5c0f\u5199\u548c\u5927\u5199URL\u90fd\u76f8\u540c\uff0c\u4f46\u5b9e\u9645\u6267\u884c\u4e2d\u5e76\u4e0d\u662f\u4e00\u76f4\u8fd9\u6837\uff0c\u4e00\u4e9b\u670d\u52a1\u5668\u4f1a\u5bf9\u5b83\u4eec\u8fdb\u884c\u533a\u522b\u5bf9\u5f85\u3002<\/p>\n\n\n\n

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