{"id":69335,"date":"2022-05-24T10:24:16","date_gmt":"2022-05-24T02:24:16","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=69335"},"modified":"2022-05-24T10:24:17","modified_gmt":"2022-05-24T02:24:17","slug":"%e5%88%9b%e4%b8%9a%e8%a6%81%e8%b0%a8%e8%ae%b0%e7%9a%8412%e6%9d%a1pmf%e9%87%91%e8%a7%84-huashan%e5%88%86%e4%ba%ab","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/69335.html","title":{"rendered":"\u521b\u4e1a\u8981\u8c28\u8bb0\u768412\u6761PMF\u91d1\u89c4 | Huashan\u5206\u4eab"},"content":{"rendered":"\n

\u4ea7\u54c1\/\u5e02\u573a\u5951\u5408\u5ea6(product\/market fit, PMF<\/a><\/span>)\u7684\u6982\u5ff5\u7531Andy Rachleff\u63d0\u51fa\uff0c\u5176\u6838\u5fc3\u6765\u81ea\u4e8e\u5bf9\u98ce\u9669\u6295\u8d44\u5148\u9a71\u3001\u7ea2\u6749\u8d44\u672c\u521b\u59cb\u4ebaDon Valentine\u6295\u8d44\u98ce\u683c\u7684\u5206\u6790\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1
\u4e3a\u4ec0\u4e48\u5e02\u573a\u662f\u91cd\u4e2d\u4e4b\u91cd\uff1f<\/h2>\n\n\n\n

Don Valentine\uff1a\u201c\u6211\u59cb\u7ec8\u575a\u6301\uff0c\u5fc5\u987b\u8981\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\u3002\u201d \u201cArthur Rock\u662f\u8fd9\u4e00\u7c7b\u6295\u8d44\u4eba\u7684\u4ee3\u8868\uff1a\u53d1\u6398\u4e00\u4e2a\u4f1f\u5927\u7684\u4f01\u4e1a\u5bb6\u5e76\u652f\u6301\u4ed6\u3002\u800c\u6211\u5374\u575a\u6301\uff1a\u53d1\u73b0\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u7136\u540e\u5728\u8fd9\u4e2a\u5e02\u573a\u91cc\u521b\u5efaN\u5bb6\u516c\u53f8\u3002\u201d\u201c\u6211\u4eec\u79c9\u6301\u7684\u89c2\u5ff5\u504f\u5411\u4e8e\uff1a\u5fc5\u987b\u6709\u4e00\u4e2a\u4e9f\u5f85\u89e3\u51b3\u7684\u6280\u672f\u96be\u9898\uff0c\u4e5f\u5fc5\u987b\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u8fd9\u6837\u4e00\u6765\u6211\u4eec\u5c31\u53ef\u4ee5\u5728\u8fd9\u4e2a\u5e02\u573a\u5356\u5f88\u591a\u5f88\u591a\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u90a3\u4e48\u6211\u559c\u6b22\u548c\u4f18\u79c0\u7684\u4eba\u505a\u8fd9\u4ef6\u4e8b\u5417? \u5f53\u7136\u3002\u6211\u4eec\u4e0d\u592a\u613f\u610f\u6295\u8d44\u90a3\u4e9b\u4e0d\u5177\u5907\u4f18\u79c0\u4eba\u624d\u7684\u516c\u53f8\u5417? \u5f53\u7136\u3002\u800c\u6211\u4eec\u6295\u8d44\u82f9\u679c\u7684\u65f6\u5019\uff0c\u4e54\u5e03\u65af\u624d\u5341\u516b\u4e5d\u5c81\uff0c\u4ed6\u4e0d\u4ec5\u6ca1\u4e0a\u8fc7\u54c8\u4f5b\u5546\u5b66\u9662\uff0c\u4ed6\u8fde\u5927\u5b66\u90fd\u6ca1\u4e0a\u8fc7\u3002\u201d<\/p>\n\n\n\n

\u6211\u4eec\u53ef\u4ee5\u5c06\u98ce\u9669\u6295\u8d44\u548c\u521b\u4e1a\u6bd4\u55bb\u4e3a\u6784\u5efa\u4e00\u4e2a\u6709\u4e09\u6761\u817f\u7684\u51f3\u5b50\u7684\u8fc7\u7a0b\uff0c\u800c\u8fd9\u4e09\u6761\u817f\u5c31\u662f\u4eba\u624d\u3001\u5e02\u573a\u548c\u4ea7\u54c1\u3002\u5b83\u4eec\u90fd\u662f\u6210\u529f\u7684\u5fc5\u8981\u6761\u4ef6\uff0c\u4f46\u4e0d\u540c\u7684\u98ce\u9669\u6295\u8d44\u5bb6\u548c\u4f01\u4e1a\u5bb6\u5728\u4e0d\u540c\u7684\u65f6\u671f\u5bf9\u8fd9\u4e09\u4e2a\u6838\u5fc3\u8981\u7d20\u4f1a\u6709\u4e0d\u540c\u7684\u4fa7\u91cd\u5ea6\u3002\u867d\u7136Valentine\u8ba4\u53ef\u4e86\u4f18\u79c0\u4eba\u624d\u7684\u91cd\u8981\u6027\uff0c\u4f46\u4ed6\u575a\u6301\u201c\u5e02\u573a\u59cb\u7ec8\u662f\u7b2c\u4e00\u4f4d\u7684\uff0c\u56e0\u4e3a\u4f60\u4e0d\u80fd\u6539\u53d8\u5b83\uff0c\u4f46\u4f60\u53ef\u4ee5\u6539\u53d8\u4eba\u201d\uff08\u636ePitch Johnson\u8bf4\uff0c\u4ed6\u4e5f\u662f\u98ce\u9669\u6295\u8d44\u4e1a\u7684\u5148\u9a71\uff0c\u800c\u5f53\u65f6Valentine\u6b63\u5728\u6253\u78e8\u81ea\u5df1\u7684\u6295\u8d44\u98ce\u683c\uff09\u3002<\/p>\n\n\n\n

\u601d\u79d1\u8463\u4e8b\u4f1a\u64a4\u6362\u5f7c\u65f6\u521b\u5efa\u516c\u53f8\u7684\u592b\u59bb\u56e2\u961f\u5c31\u662f\u4e00\u4e2a\u5173\u4e8e\u201c\u6539\u53d8\u4eba\u201d\u7684\u8457\u540d\u5b9e\u4f8b\u3002\u6709\u65f6\uff0c\u56e2\u961f\u4e5f\u4f1a\u5f15\u8fdb\u62e5\u6709\u65b0\u6280\u80fd\u7684\u65b0\u6210\u5458\uff0c\u800c\u4e0d\u662f\u66ff\u4ee3\u8001\u6210\u5458\uff0c\u6bd4\u5982Eric Schmidt\u52a0\u5165\u8c37\u6b4c\u3002<\/p>\n\n\n\n

2
\u4ec0\u4e48\u662f\u4ea7\u54c1\/\u5e02\u573a\u5951\u5408\u5ea6PMF<\/a><\/span>\uff1f<\/h2>\n\n\n\n

Andy Rachleff\uff1a\u201c\u4ef7\u503c\u5047\u8bbe\u662f\u6307\u5bf9\u4e8e\u5ba2\u6237\u53ef\u80fd\u4f1a\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u7684\u539f\u56e0\u800c\u505a\u51fa\u7684\u5173\u952e\u5047\u8bbe\u3002\u6211\u8ba4\u4e3a\u627e\u5230PMF\u5c31\u662f\u627e\u5230\u4ee4\u4eba\u4fe1\u670d\u7684\u4ef7\u503c\u5047\u8bbe\u3002\u4ef7\u503c\u5047\u8bbe\u51b3\u5b9a\u4e86\u4f60\u9700\u8981\u6784\u5efa\u7684\u4ea7\u54c1\u529f\u80fd\uff0c\u4f1a\u5173\u6ce8\u4ea7\u54c1\u7684\u53d7\u4f17\uff0c\u4ee5\u53ca\u8db3\u4ee5\u5438\u5f15\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u3002\u5728\u627e\u5230PMF\u4e4b\u524d\uff0c\u516c\u53f8\u901a\u5e38\u4f1a\u7ecf\u5386\u591a\u6b21\u8fed\u4ee3\uff0c\u5047\u8bbe\u53ef\u4ee5\u627e\u5230\u7684\u8bdd\u3002\u201d\u201c\u5f53\u4e00\u4e2a\u4f18\u79c0\u7684\u56e2\u961f\u9047\u5230\u4e00\u4e2a\u7cdf\u7cd5\u7684\u5e02\u573a\u65f6\uff0c\u5e02\u573a\u4f1a\u51fb\u8d25\u56e2\u961f\uff1b\u5f53\u4e00\u4e2a\u7cdf\u7cd5\u7684\u56e2\u961f\u9047\u5230\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u8d62\u7684\u8fd8\u662f\u5e02\u573a\uff1b\u800c\u5f53\u4e00\u4e2a\u4f18\u79c0\u7684\u56e2\u961f\u9047\u5230\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u5947\u8ff9\u5c31\u4f1a\u53d1\u751f\u4e86\u3002\u201d\u201c\u5982\u679c\u4f60\u9762\u5bf9\u7684\u662f\u4e00\u4e2a\u771f\u6b63\u9700\u8981\u4f60\u7684\u4ea7\u54c1\u7684\u5e02\u573a\uff0c\u5c31\u50cf\u72d7\u8981\u5403\u72d7\u7cae\u4e00\u6837\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u641e\u7838\u4e00\u5207\uff0c\u6700\u7ec8\u4f60\u90fd\u4f1a\u6210\u529f\u3002\u76f8\u53cd\uff0c\u5982\u679c\u4f60\u6267\u884c\u529b\u8d85\u5f3a\uff0c\u4f46\u72d7\u5374\u4e0d\u60f3\u5403\u72d7\u7cae\uff0c\u90a3\u4e48\u4f60\u5c31\u6ca1\u6709\u6210\u529f\u7684\u673a\u4f1a\u3002\u201d<\/p>\n\n\n\n

\u6362\u4e00\u79cd\u65b9\u5f0f\u8bf4\uff1a\u6ca1\u6709\u4ec0\u4e48\u6bd4\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\u66f4\u4e0d\u53ef\u66ff\u4ee3\u3002\u7136\u800c\uff0c\u8fd9\u6837\u8bf4\u5e76\u4e0d\u4ee3\u8868\u4e00\u652f\u4f18\u79c0\u56e2\u961f\u5728\u4e00\u4e2a\u5de8\u5927\u5e02\u573a\u9762\u524d\u53ef\u6709\u53ef\u65e0\uff0c\u5b83\u4f1a\u52a0\u901f\u6210\u529f\uff01\uff08\u6f2b\u753b\u662f\u4fee\u6539\u540e\u7684Gary Larson\u7684\u4f5c\u54c1\uff0c\u5b8c\u7f8e\u9610\u91ca\u4e86\u8fd9\u4e00\u89c2\u70b9\u3002\uff09<\/p>\n\n\n\n

\u6ca1\u6709\u4eba\u4f1a\u53cd\u5bf9PMF\u7684\u5fc5\u8981\u6027\u3002\u5176\u4ed6\u50cfPitch Johnson\u548cArthur Rock\u8fd9\u6837\u7684\u98ce\u9669\u6295\u8d44\u5bb6\u4f1a\u628a\u521b\u4e1a\u8005\u7684\u7efc\u5408\u7d20\u8d28\u653e\u5728\u7b2c\u4e00\u4f4d\uff0c\u4f46\u8fd9\u662f\u56e0\u4e3a\u65f6\u95f4\u6bb5\u548c\u4fa7\u91cd\u70b9\u4e0d\u540c\u3002Rachleff\u53d1\u73b0\uff0c\u6700\u6210\u529f\u7684\u51e0\u5bb6\u521d\u521b\u516c\u53f8\u5b9e\u9645\u4e0a\u201c\u5728\u6700\u65e9\u671f\u5e76\u6ca1\u6709\u4e16\u754c\u4e0a\u6700\u597d\u7684\u7ba1\u7406\u56e2\u961f\u201d\u3002\u4f46\u662f\u4ed6\u4eec\u5f88\u5e78\u8fd0\u5730\u60f3\u5230\u4e86\uff0c\u6216\u8005\u66f4\u53ef\u80fd\u662f\u78b0\u5230\u4e86\u4e00\u4e2a\u53ef\u4ee5\u89e3\u51b3\u6d88\u8d39\u8005\u8feb\u5207\u9700\u8981\u89e3\u51b3\u7684\u75db\u70b9\u7684\u4e3b\u610f\u3002\u201d<\/p>\n\n\n\n

3
PMF\u80cc\u540e\u7684\u6d41\u7a0b<\/h2>\n\n\n\n

Andy Rachleff\uff1a\u201c\u5927\u5bb6\u7ecf\u5e38\u4f1a\u5076\u9047\u5230\u5c5e\u4e8e\u4f60\u7684PMF\u3002\u5bfb\u627ePMF\u6709\u65f6\u8981\u9760\u7f18\u5206\uff0c\u4f46\u627e\u5230\u7f18\u5206\u7684\u8fc7\u7a0b\u5374\u662f\u60ca\u4eba\u7684\u76f8\u4f3c\u3002\u800c\u6211\u4eec\u6240\u505a\u7684\u5c31\u662f\u6559\u5927\u5bb6\u8fd9\u4e2a\u795e\u5947\u7684\u6d41\u7a0b\u3002\u201d<\/p>\n\n\n\n

\u5c3d\u7ba1\u5bfb\u627ePMF\u9700\u8981\u7f18\u5206\uff0c\u4f46\u8fd9\u80cc\u540e\u4e5f\u6709\u6d41\u7a0b\u3002Rachleff\u56e0\u6b64\u5728\u65af\u5766\u798f\u5f00\u8bbe\u4e86\u4e00\u95e8\u8bfe\u7a0b\uff1a\u201c\u8ba9\u521d\u521b\u516c\u53f8\u4e0e\u5e02\u573a\u4fdd\u6301\u4e00\u81f4\u201d\u3002Steve Blank\u8fd8\u57fa\u4e8e\u521d\u521b\u516c\u53f8\u5e94\u8be5\u50cf\u79d1\u5b66\u5bb6\u4e00\u6837\u8fd0\u7528\u79d1\u5b66\u65b9\u6cd5\u800c\u5f00\u53d1\u4e86\u4e00\u5957\u5ba2\u6237\u5f00\u53d1\u6d41\u7a0b\uff0c\u5176\u7406\u5ff5\u662f\u4ece\u4f5c\u51fa\u5047\u8bbe\u5f00\u59cb\uff0c\u518d\u6765\u6d4b\u8bd5\u3001\u8bc1\u660e\uff0c\u4ece\u800c\u7ee7\u7eed\u5411\u4e0b\u63a8\u8fdb\u6216\u8005\u63a8\u7ffb\u5047\u8bbe\u3002\u540c\u6837Rachleff\u4e5f\u6ce8\u610f\u5230\u201c\u9996\u5148\u4f60\u9700\u8981\u5b9a\u4e49\u548c\u6d4b\u8bd5\u4ef7\u503c\u5047\u8bbe\u3002\u53ea\u6709\u4ef7\u503c\u5047\u8bbe\u88ab\u8bc1\u660e\uff0c\u624d\u80fd\u7ee7\u7eed\u4f5c\u51fa\u589e\u957f\u5047\u8bbe\u3002\u4ef7\u503c\u5047\u8bbe\u5b9a\u4e49\u4e86\u8be5\u505a\u4ec0\u4e48\uff0c\u4e3a\u8c01\u505a\uff0c\u4ee5\u53ca\u5982\u4f55\u505a\uff0c\u4e5f\u5c31\u662f\u4f60\u9700\u8981\u6784\u5efa\u4ec0\u4e48\u4ea7\u54c1\uff0c\u8c01\u4f1a\u8feb\u5207\u9700\u8981\u5b83\uff0c\u8981\u7528\u4ec0\u4e48\u5546\u4e1a\u6a21\u5f0f\u6765\u4ea4\u4ed8\u4ea7\u54c1\u3002\u201d\u56e0\u6b64\uff0c\u521d\u521b\u516c\u53f8\u5e94\u8be5\u4ece\u4ea7\u54c1\u7acb\u8db3\u52aa\u529b\u5bfb\u627e\u5e02\u573a\uff0c\u800c\u4e0d\u662f\u4ece\u5e02\u573a\u5f00\u59cb\u5bfb\u627e\u4ea7\u54c1\u3002\u8bf7\u6ce8\u610f\uff0c\u8fed\u4ee3\u66f4\u591a\u7684\u662f\u76ee\u6807\u5e02\u573a\u548c\u5546\u4e1a\u6a21\u5f0f\uff0c\u800c\u4e0d\u662f\u4ea7\u54c1\u672c\u8eab\u3002<\/p>\n\n\n\n

\u6700\u540e\uff0c Reid Hoffman\u6307\u51fa\uff1a\u201c\u627e\u5230PMF\u9700\u8981\u4f60\u5bfb\u627e\u6700\u65e9\u671f\u7684\u4e00\u4e9b\u8ff9\u8c61\u3002\u201d\u5bfb\u627ePMF\u7684\u8fc7\u7a0b\u662f\u4e00\u95e8\u827a\u672f\uff0c\u800c\u4e0d\u662f\u4e00\u95e8\u79d1\u5b66\uff0c\u6240\u4ee5\u4f7f\u7528\u5fb7\u6251\u6765\u7c7b\u6bd4\u66f4\u52a0\u5f62\u8c61\u3002PMF\u662f\u4f01\u4e1a\u5bb6\u4e0d\u505c\u5b9e\u9a8c\u7684\u4ea7\u7269\uff0c\u662f\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u6784\u5efa-\u5ea6\u91cf-\u5b66\u4e60\u7684\u8fc7\u7a0b\u53d1\u73b0\u548c\u5efa\u7acb\u7684\uff0c\u7edd\u975e\u50cf\u963f\u57fa\u7c73\u5fb7\u53d1\u73b0\u6d6e\u529b\u5b9a\u5f8b\u7684\u201c\u5c24\u91cc\u5361\u65f6\u523b\u201d\u3002\u7684\u786e\u4f1a\u6709\u7075\u5149\u95ea\u73b0\u7684\u65f6\u523b\uff0c\u4f46PMF\u5374\u4e0d\u662f\u7075\u611f\u7684\u4ea7\u7269\u3002<\/p>\n\n\n\n

4
\u5982\u4f55\u5224\u65ad\u4f60\u662f\u5426\u5177\u5907PMF<\/h2>\n\n\n\n

Marc Andreessen\uff1a\u201c\u4f60\u603b\u80fd\u611f\u89c9\u5230\u4ea7\u54c1\/\u5e02\u573a\u7684\u4e0d\u5951\u5408\uff1a\u5ba2\u6237\u5e76\u6ca1\u6709\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u4ef7\u503c\uff0c\u6ca1\u6709\u53e3\u7891\u4f20\u64ad\uff0c\u7528\u6237\u589e\u957f\u6ca1\u6709\u90a3\u4e48\u5feb\uff0c\u5a92\u4f53\u8bc4\u8bba\u6709\u70b9\u201c\u7a7a\u8bdd\u201d\uff0c\u9500\u552e\u5468\u671f\u592a\u957f\uff0c\u5f88\u591a\u9500\u552e\u96be\u4ee5\u5b8c\u6210\u3002\u800c\u4f60\u4e5f\u603b\u80fd\u611f\u89c9\u5230\u4ea7\u54c1\/\u5e02\u573a\u7684\u5951\u5408\uff1a\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u7684\u901f\u5ea6\u548c\u751f\u4ea7\u4ea7\u54c1\u7684\u901f\u5ea6\u4e00\u6837\u5feb\uff08\u6216\u8005\u5ba2\u6237\u4f7f\u7528\u91cf\u7684\u589e\u957f\u901f\u5ea6\u548c\u589e\u52a0\u670d\u52a1\u5668\u7684\u901f\u5ea6\u4e00\u6837\u5feb\uff09\uff0c\u5ba2\u6237\u7684\u94b1\u6b63\u6e90\u6e90\u4e0d\u65ad\u5730\u5806\u79ef\u5728\u4f60\u7684\u8d26\u6237\u91cc\uff0c\u4f60\u6b63\u5728\u4ee5\u6700\u5feb\u901f\u5ea6\u62db\u8058\u9500\u552e\u548c\u5ba2\u670d\uff0c\u8bb0\u8005\u4eec\u6253\u7535\u8bdd\u6765\u60f3\u8c08\u8c08\u4f60\u7684\u6700\u65b0\u7206\u54c1\uff0c\u4f60\u83b7\u5f97\u4e86\u54c8\u4f5b\u5546\u5b66\u9662\u9881\u53d1\u7684\u5e74\u5ea6\u4f01\u4e1a\u5bb6\u5956\uff0c\u6295\u8d44\u94f6\u884c\u4f1a\u53bb\u4f60\u5bb6\u8e72\u5b88\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u5728Buck\u2018s\u514d\u8d39\u7528\u9910\u4e00\u5e74\u3002\u201d<\/p>\n\n\n\n

Andreessen\u8ba4\u4e3a\uff1a\u201cPMF\u662f\u6307\u53ef\u4ee5\u4e3a\u4e00\u4e2a\u524d\u666f\u826f\u597d\u7684\u5e02\u573a\u63d0\u4f9b\u80fd\u591f\u6ee1\u8db3\u9700\u6c42\u7684\u4ea7\u54c1\u3002\u201d\u4f46\u4eba\u4eec\u603b\u4f1a\u628a\u6ce8\u610f\u529b\u653e\u5728\u8fd9\u53e5\u8bdd\u7684\u540e\u534a\u90e8\u5206–\u80fd\u591f\u6ee1\u8db3\u9700\u6c42\u7684\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u524d\u534a\u90e8\u5206–\u5e02\u573a\u524d\u666f\u826f\u597d\u3002Andreessen\u5f3a\u8c03\u5e02\u573a\u6c38\u8fdc\u662f\u6700\u91cd\u8981\u7684\uff1a\u201c\u4f60\u53ef\u4ee5\u5728\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\u91cc\u5f7b\u5e95\u641e\u7838\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0d\u662f\u6ca1\u6709\u53d1\u751f\u8fc7\uff0c\u800c\u4e14\u4e0d\u5728\u5c11\u6570\u3002\u4f46\u5047\u8bbe\u56e2\u961f\u6574\u4f53\u80fd\u529b\u5408\u683c\u3001\u4ea7\u54c1\u57fa\u672c\u4e0a\u53ef\u4ee5\u63a5\u53d7\uff0c\u90a3\u4e48\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\u57fa\u672c\u7b49\u4e8e\u6210\u529f\uff0c\u800c\u7cdf\u7cd5\u7684\u5e02\u573a\u5f80\u5f80\u7b49\u4e8e\u5931\u8d25\u3002\u201d\u6240\u4ee5\u53ea\u56f4\u7ed5\u4ea7\u54c1\u6765\u53d1\u5c55\u4e1a\u52a1\u662f\u6beb\u65e0\u610f\u4e49\u7684\uff1a\u201c\u6700\u597d\u7684\u60c5\u51b5\u4e0b\uff0c\u516c\u53f8\u4f1a\u6210\u4e3a\u4e00\u4e2a\u50f5\u5c38\u3002\u5728\u4e00\u4e2a\u7cdf\u7cd5\u7684\u5e02\u573a\u4e2d\uff0c\u4f60\u53ef\u4ee5\u62e5\u6709\u4e16\u754c\u4e0a\u6700\u597d\u7684\u4ea7\u54c1\u548c\u4e00\u4e2a\u7edd\u5bf9\u6740\u624b\u7ea7\u7684\u56e2\u961f\uff0c\u4f46\u8fd9\u4e9b\u90fd\u6ca1\u6709\u610f\u4e49\uff0c\u4f60\u6700\u7ec8\u90fd\u4f1a\u5931\u8d25\u3002\u4f60\u5c06\u9700\u8981\u82b1\u8d39\u591a\u5e74\u7684\u65f6\u95f4\u4e3a\u4f60\u51fa\u8272\u7684\u4ea7\u54c1\u52aa\u529b\u5bfb\u627e\u90a3\u4e9b\u5e76\u4e0d\u5b58\u5728\u7684\u5ba2\u6237\uff0c\u4f60\u7684\u4f18\u79c0\u56e2\u961f\u4f1a\u5931\u53bb\u58eb\u6c14\u800c\u79bb\u5f00\uff0c\u800c\u4f60\u7684\u521d\u521b\u516c\u53f8\u6700\u7ec8\u5c06\u4f1a\u706d\u4ea1\u3002\u201d\u53cd\u4e4b\u4ea6\u7136\uff0c\u4f60\u53ef\u4ee5\u6709\u4e00\u652f\u666e\u901a\u56e2\u961f\u548c\u4e00\u4e2a\u6709\u7f3a\u9677\u7684\u4ea7\u54c1\uff0c\u4f46\u5982\u679c\u5e02\u573a\u524d\u666f\u5f88\u597d\uff0c\u800c\u4f60\u7684\u4ea7\u54c1\u662f\u5e02\u9762\u4e0a\u6700\u597d\u7684\u9009\u62e9\uff0c\u6210\u529f\u5c31\u4f1a\u8fc5\u901f\u964d\u4e34\u3002\u53ef\u662f\u6210\u529f\u662f\u4e0d\u4f1a\u4e00\u76f4\u5ef6\u7eed\u7684\uff0c\u9664\u975e\u5e02\u573a\u4e0a\u7684\u5176\u4ed6\u4ea7\u54c1\u4e00\u6210\u4e0d\u53d8\uff0c\u4f46\u662f\u81f3\u5c11\u4f60\u7684\u751f\u610f\u6709\u4e00\u4e2a\u7f8e\u597d\u7684\u5f00\u7aef\u3002<\/p>\n\n\n\n

Eric Ries\uff1a\u201cPMF\u8fd9\u4e2a\u8bcd\u63cf\u8ff0\u7684\u662f\u2018\u4e00\u5bb6\u521d\u521b\u516c\u53f8\u6700\u7ec8\u627e\u5230\u4e00\u7fa4\u5ba2\u6237\u53ef\u4ee5\u4e0e\u5176\u4ea7\u54c1\u4ea7\u751f\u5171\u9e23\u7684\u65f6\u523b\u2019\u3002\u201d<\/p>\n\n\n\n

Andreessen\u5bf9PMF\u6982\u5ff5\u5b9a\u4e49\u4e2d \u201c\u6ee1\u8db3\u5e02\u573a\u201d\u662fPMF\u9700\u8981\u5b9a\u6027\u7684\u90e8\u5206\u3002\u4e3a\u4e86\u91cf\u5316PMF\uff0c\u4eba\u4eec\u8bbe\u8ba1\u4e86\u5404\u79cd\u6570\u5b66\u6a21\u578b\uff0c\u800c\u8fd9\u4e9b\u6570\u5b57\u6240\u4ee3\u8868\u7684\u57fa\u672c\u4e0a\u53ef\u4ee5\u7528\u65af\u56fe\u5c14\u7279\u5927\u6cd5\u5b98\u5bf9\u8272\u60c5\u7684\u8457\u540d\u5b9a\u4e49\u6765\u6bd4\u55bb\uff1a\u201c\u6211\u53ea\u8981\u770b\u4e00\u773c\u5c31\u80fd\u8ba4\u51fa\u5b83\u3002\u201d \u5373\u4f7f\u6709\u4e00\u79cd\u6700\u4f73\u65b9\u6cd5\u53ef\u4ee5\u6d4b\u8bd5PMF\u662f\u5426\u5b58\u5728\uff0c\u4e5f\u4e0d\u610f\u5473\u7740\u5bfb\u627ePMF\u7684\u8fc7\u7a0b\u53ef\u4ee5\u7b80\u5316\u4e3a\u4e00\u4e2a\u516c\u5f0f\u3002<\/p>\n\n\n\n

\u90a3\u4e48\u6d4b\u8bd5PMF\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4ec0\u4e48\u5462\uff1fRachleff\u5199\u9053\uff1a\u201c\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u5728\u6ca1\u6709\u4efb\u4f55\u5e02\u573a\u8425\u9500\u7684\u60c5\u51b5\u4e0b\u5448\u6307\u6570\u589e\u957f\uff0c\u4f60\u5c31\u80fd\u77e5\u9053\u4ea7\u54c1\u4e0e\u5e02\u573a\u5df2\u7ecf\u5951\u5408\u4e86\uff0c\u800c\u8fd9\u53ea\u6709\u5728\u4f60\u5728\u62e5\u6709\u5927\u91cf\u53e3\u7891\u7684\u60c5\u51b5\u4e0b\u624d\u6709\u53ef\u80fd\u3002\u53ea\u6709\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u53e3\u7891\u624d\u6709\u53ef\u80fd\u3002\u201d Rachleff\u6307\u51fa\u521b\u4e1a\u8005\u7ecf\u5e38\u628a\u4ea7\u54c1\/\u5e02\u573a\u5951\u5408\u5ea6\u4e0eRies\u6240\u8bf4\u7684\u201c\u865a\u6570\u6307\u6807\u201d\uff08\u7eb8\u4e0a\u770b\u8d77\u6765\u4e0d\u9519\u7684\u6570\u5b57\u6216\u6570\u636e\uff0c\u5b9e\u9645\u4e0a\u65e0\u5173\u7d27\u8981\uff09\u6df7\u4e3a\u4e00\u8c08\u3002\u90a3\u4e48\u6211\u4eec\u7a76\u7adf\u8be5\u600e\u4e48\u505a\u5462\uff1fRachleff\u5efa\u8bae\uff0c\u51c0\u63a8\u4ecb\u503c(NPS)\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u9884\u6d4b\u5ba2\u6237\u5bf9\u4ea7\u54c1\/\u670d\u52a1\u7684\u559c\u7231\u7a0b\u5ea6\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0cNPS\u9700\u8981\u8fbe\u523040\u5206\u6216\u66f4\u9ad8\uff0c\u201c\u8fd9\u4e2a\u65f6\u5019\u4f60\u5c31\u77e5\u9053\u4f60\u6b63\u8d70\u5728\u6b63\u786e\u7684\u9053\u8def\u4e0a\u201d\u3002\u7136\u800c\uff0c\u867d\u7136NPS\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5951\u5408\u5ea6\u6307\u6807\uff0c\u4f46\u5b83\u5374 \u201c\u6ca1\u6709\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u6765\u8bc1\u660e\u5e02\u573a\u53cd\u9988\u90a3\u4e48\u7cbe\u51c6\u201d\u3002\u6bd5\u7adf\uff0c\u4eba\u4eec\u662f\u82b1\u94b1\u6295\u7968\u7684\u3002<\/p>\n\n\n\n

Alex Schultz\uff1a\u201c\u6211\u53d1\u73b0\u521d\u521b\u516c\u53f8\u9762\u4e34\u7684\u6700\u5927\u95ee\u9898\u662f\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u81ea\u5df1\u5177\u5907PMF\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e76\u4e0d\u5177\u5907\u3002\u201d<\/p>\n\n\n\n

\u8bb8\u591a\u521b\u59cb\u4eba\u4f3c\u4e4e\u8ba4\u4e3a\uff0c\u4ed6\u4eec\u5f00\u53d1\u7684\u662f\u73b0\u4ee3\u7248\u9b54\u8c46\uff0c\u4eba\u4eec\u4f1a\u63a5\u53d7\u8fd9\u4e9b\u9b54\u8c46\u6765\u4f5c\u4e3a\u4e70\u725b\u7684\u62a5\u916c\u3002\u6211\u53d1\u8868\u7684\u4e00\u7bc7\u5173\u4e8e\u589e\u957f\u7684\u6587\u7ae0\u8ba8\u8bba\u4e86\u63d0\u4f9b\u5177\u6709\u6838\u5fc3\u4ef7\u503c\u4ea7\u54c1\u7684\u5fc5\u8981\u6027\u3002Facebook\u524d\u9ad8\u7ba1Chamath Palihapitiya\u8ba4\u4e3a\uff0c\u4ef7\u503c\u5047\u8bbe\u662f\u7531\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u9a71\u52a8\u7684\uff0c\u5373\u201c\u5e02\u573a\u5bf9\u4ea7\u54c1\u7684\u9700\u6c42\u201d\uff0c\u4f46\u5b83\u201c\u96be\u4ee5\u6349\u6478\uff0c\u4e14\u5927\u591a\u6570\u4ea7\u54c1\u90fd\u6ca1\u6709\u201d\u3002\u5b9e\u9645\u4e0a\uff0cRachleff\u53d1\u73b0\uff0c\u8fd9\u6b63\u662f\u6280\u672f\u62d0\u70b9\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9:\u201c\u771f\u6b63\u4f1f\u5927\u7684\u79d1\u6280\u516c\u53f8\u662f\u6280\u672f\u62d0\u70b9\u51fa\u73b0\u7684\u7ed3\u679c\uff0c\u8fd9\u8ba9\u521b\u59cb\u4eba\u53ef\u4ee5\u6784\u60f3\u51fa\u4e00\u79cd\u65b0\u4ea7\u54c1\u3002\u90a3\u4e48\u95ee\u9898\u5c31\u6765\u4e86:\u8c01\u4f1a\u4e70\u6211\u7684\u4ea7\u54c1?\u201d Marc Andreessen\u5199\u9053:\u201c\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u4e00\u4e2a\u62e5\u6709\u5927\u91cf\u771f\u6b63\u6f5c\u5728\u5ba2\u6237\u7684\u5e02\u573a\uff0c\u53ef\u4ee5\u50ac\u751f\u521d\u521b\u516c\u53f8\u505a\u51fa\u65b0\u4ea7\u54c1\u3002\u201d\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u5728\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u6700\u7b80\u5355\u7684\u9636\u6bb5\u5c31\u662f\u5e02\u573a\u81ea\u7136\u53d1\u751f\u7684\u9700\u6c42 (\u6ca1\u6709\u4efb\u4f55\u5e7f\u544a\u652f\u51fa)\u3002<\/p>\n\n\n\n

5
\u5173\u4e8ePMF\u7684\u5e38\u89c1\u8bef\u89e3<\/h2>\n\n\n\n

Andy Rachleff\uff1a\u201c\u6210\u4e3a\u7b2c\u4e00\u4e2a\u5403\u8783\u87f9\u7684\u4eba\u5e76\u4e0d\u91cd\u8981\u3002\u4f46\u662f\uff0c\u6700\u5148\u627e\u5230PMF\u7684\u4eba\u57fa\u672c\u90fd\u662f\u957f\u671f\u8d62\u5bb6\u3002\u201d\u201c\u4e8b\u5b9e\u4e00\u6b21\u6b21\u8bc1\u660e\uff0c\u7b2c\u4e00\u4e2a\u5356\u72d7\u72d7\u60f3\u5403\u7684\u98df\u7269\u7684\u516c\u53f8\u5c31\u662f\u83b7\u80dc\u8005\u3002\u201d \u201c\u4e00\u65e6\u4e00\u5bb6\u516c\u53f8\u5b9e\u73b0\u4e86PMF\uff0c\u5c31\u5f88\u96be\u88ab\u6324\u51fa\u5e02\u573a\uff0c\u5373\u4f7f\u51fa\u73b0\u4e86\u66f4\u597d\u6216\u66f4\u4fbf\u5b9c\u7684\u4ea7\u54c1\u3002\u201d<\/p>\n\n\n\n

Rachleff\u5f15\u7528\u4e86Intuit\u3001\u82f9\u679c\u548c\u8c37\u6b4c\u7b49\u516c\u53f8\u6765\u8bf4\u660e\u5148\u53d1\u5e76\u4e0d\u4e00\u5b9a\u5c31\u662f\u4f18\u52bf\uff0cFacebook\u4e5f\u4e0d\u662f\u7b2c\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\u3002\u5bfb\u627ePMF\u662f\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u5c31\u50cfMike Maples Jr\u6240\u8bf4\u7684\u201c\u8981\u5728\u4ea7\u54c1\u548c\u5e02\u573a\u4e4b\u95f4\u521b\u9020\u4e00\u79cd\u2018\u821e\u8e48\u2019\u201d\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u8fd8\u5305\u62ec\u5c06\u4ea7\u54c1\u6700\u5f3a\u5927\u3001\u6700\u5438\u5f15\u4eba\u7684\u529f\u80fd\u4ee5\u2018\u6211\u9760\u2019\u7ea7\u522b\u7684\u5f62\u5f0f\u5448\u73b0\u51fa\u6765\u3002\u8fd9\u4e9b\u529f\u80fd\u4e0d\u4ec5\u5177\u6709\u5438\u5f15\u529b\uff0c\u751a\u81f3\u8fd8\u80fd\u6539\u53d8\u4eba\u4eec\u5bf9\u53ef\u80fd\u6027\u6c34\u5e73\u7684\u8ba4\u77e5\uff0c\u5e76\u8ba9\u5ba2\u6237\u4ea7\u751f\u5f3a\u70c8\u7684\u6109\u60a6\u611f\u3002\u201dCasey Winters\u8ba4\u4e3a\uff0c\u8981\u8fbe\u5230\u8fd9\u4e2a\u6c34\u5e73\uff0c\u76ee\u6807\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\uff0c\u800c\u5e94\u8be5\u662f\u662f\u201c\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u89c4\u6a21\u201d\u3002\u6b63\u5982\u6211\u5728\u4e4b\u524d\u7684\u4e00\u7bc7\u5173\u4e8e\u589e\u957f\u7684\u6587\u7ae0\u4e2d\u6240\u89e3\u91ca\u7684\u90a3\u6837\uff0cFacebook\u6709\u4e00\u4e2a\u66f4\u597d\u7684\u65b9\u6cd5\u6765\u4fc3\u8fdb\u589e\u957f\uff0c\u5728\u4e00\u4e2a\u5177\u6709\u7f51\u7edc\u6548\u5e94\u7684\u4e1a\u52a1\u4e2d\uff0c\u5b83\u4e0d\u4ec5\u80fd\u6293\u4f4f\u5ba2\u6237\u548c\u4ed6\u4eec\u4e0d\u65ad\u53d8\u5316\u7684\u89c6\u89d2\uff0c\u8fd8\u80fd\u5c06\u7ade\u4e89\u5bf9\u624b\u62d2\u4e4b\u95e8\u5916\u3002<\/p>\n\n\n\n

Ben Horowitz\uff1a\u201c\u5173\u4e8ePMF\u7684\u8bef\u89e3\uff1a<\/p>\n\n\n\n

  • \u8bef\u89e31\uff1aPMF\u603b\u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u5927\u4e8b\u4ef6;<\/li>
  • \u8bef\u89e32\uff1a\u5f53\u4f60\u627e\u5230PMF\u65f6\u662f\u663e\u800c\u6613\u89c1\u7684;<\/li>
  • \u8bef\u89e33\uff1a\u4e00\u65e6\u4f60\u627e\u5230\u4e86PMF\uff0c\u5c31\u4e0d\u80fd\u518d\u5931\u53bb\u5b83;<\/li>
  • \u8bef\u89e34\uff1a\u4e00\u65e6\u4f60\u627e\u5230\u4e86PMF\uff0c\u4f60\u5c31\u4e0d\u5fc5\u7ee7\u7eed\u5728\u7ade\u4e89\u4e2d\u82e6\u82e6\u6323\u624e\u3002\u201d<\/li><\/ul>\n\n\n\n

    \u5c3d\u7ba1\u4ea7\u54c1\u5e02\u573a\u7684\u7d27\u5bc6\u5951\u5408\u548c\u4ea7\u54c1\u5e02\u573a\u89c4\u6a21\u6709\u52a9\u4e8e\u51fb\u8d25\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u7ade\u4e89\u5c31\u6b64\u7ed3\u675f\u3002\u5e02\u573a\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u4e3a(\u5c40\u5916\u4eba\u5e76\u4e0d\u603b\u662f\u770b\u5f97\u89c1\u7684)\u603b\u662f\u5728\u53d8\u5316\uff0c\u56e0\u6b64\u9700\u8981\u4e0d\u65ad\u7684\u6539\u53d8\u548c\u9002\u5e94\u6765\u4fdd\u6301PMF\u3002Steve Blank\u8868\u793a:\u201c\u91cd\u8981\u7684\u662f\u8981\u6709\u4e0d\u505c\u524d\u8fdb\u7684\u52a8\u529b\u548c\u57fa\u4e8e\u4e8b\u5b9e\u7684\u6570\u636e\/\u6307\u6807\u7684\u7d27\u5bc6\u53cd\u9988\u5faa\u73af\uff0c\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u8bc6\u522b\u5e76\u626d\u8f6c\u6240\u6709\u9519\u8bef\u51b3\u7b56\u3002\u201d<\/p>\n\n\n\n

    \u8bb8\u591a\u4eba\u4f1a\u9519\u8bef\u8ba4\u4e3a\u53cd\u9988\u5faa\u73af\u56fe\u63cf\u8ff0\u7684\u8fc7\u7a0b\u5e76\u4e0d\u9002\u7528\u4e8e\u4ed6\u4eec\u3002\u4e4b\u6240\u4ee5\u5c06\u8fc7\u7a0b\u63cf\u8ff0\u4e3a\u4e00\u4e2a\u5faa\u73af\uff0c\u662f\u56e0\u4e3a\u5b83\u65e2\u662f\u8fed\u4ee3\u7684\uff0c\u4e5f\u662f\u8fde\u7eed\u7684\u3002\u5373\u4f7f\u662f100\u4e2a\u5728\u767d\u677f\u4e0a\u7684\u5185\u90e8\u4ea7\u54c1\u89c4\u5212\u4f1a\u8bae\u4e5f\u4e0d\u592a\u53ef\u80fd\u4ea7\u751f\u4e00\u4e2a\u4ece\u4e00\u5f00\u59cb\u5c31\u5177\u5907\u5b8c\u7f8ePMF\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

    Fred Wilson\uff1a\u201c\u627e\u5230\u6b63\u786e\u7684\u4ea7\u54c1\u610f\u5473\u7740\u8981\u627e\u5230PMF\u3002\u8fd9\u5e76\u4e0d\u4ee3\u8868\u8981\u53d1\u5e03\u4ea7\u54c1\uff0c\u800c\u662f\u8981\u8ba9\u5e02\u573a\u63a5\u53d7\u4f60\u7684\u4ea7\u54c1\u5e76\u4ea7\u751f\u66f4\u591a\u9700\u6c42\u3002\u201d<\/p>\n\n\n\n

    \u521b\u4e1a\u5931\u8d25\u6700\u5e38\u89c1\u7684\u539f\u56e0\u4e4b\u4e00\u662f\u201c\u8fc7\u65e9\u6269\u5f20\u201d\uff0c\u8fd9\u4e2a\u8bcd\u6700\u65e9\u662f\u7531Steve Blank\u63d0\u51fa\u7684\u3002\u5982\u679c\u4e00\u5bb6\u4f01\u4e1a\u5728\u53d1\u73b0\u548c\u83b7\u5f97PMF\u4e4b\u524d\u5c31\u5728\u589e\u957f\u4e0a\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u90a3\u5b83\u5c31\u662f\u201c\u8fc7\u65e9\u6269\u5f20\u201d\u3002Steve Blank\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fc7\u65e9\u6269\u5c55\u7684\u4e00\u4e2a\u91cd\u8981\u539f\u56e0:\u201c\u5177\u6709\u8bbd\u523a\u610f\u5473\u7684\u662f\uff0c\u6700\u5927\u7684\u98ce\u9669\u4e4b\u4e00\u5c31\u662f\u5728\u9ad8\u538b\u4e0b\u505a\u51fa\u8fd9\u4e9b\u521d\u6b65\u9884\u6d4b\uff0c\u4ece\u800c\u7834\u574f\u4e86\u624e\u5b9e\u7684\u5ba2\u6237\u5f00\u53d1\u8fc7\u7a0b\u3002\u8bf1\u60d1\u90fd\u662f\u5728\u5ba2\u6237\u5f00\u53d1\u90fd\u6ca1\u6709\u5f00\u59cb\u4e4b\u524d\uff0c\u5c31\u60f3\u5c06\u4e00\u4e2a\u5b8f\u5927\u5e02\u573a\u7684\u613f\u666f\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u7a33\u56fa\u7684\u4f01\u4e1a\u6536\u5165\u9884\u6d4b\u3002\u201dStartup Genome\uff08\u521b\u4e1a\u57fa\u56e0\uff09\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\u5f97\u51fa\u7ed3\u8bba:<\/p>\n\n\n\n

    \u201c\u521d\u521b\u516c\u53f8\u9a8c\u8bc1\u5e02\u573a\u6240\u9700\u7684\u65f6\u95f4\u662f\u5927\u591a\u6570\u521b\u4e1a\u8005\u9884\u671f\u76842-3\u500d\uff0c\u521b\u4e1a\u8005\u7684\u8fd9\u79cd\u4f4e\u4f30\u9020\u6210\u4e86\u516c\u53f8\u8fc7\u65e9\u6269\u5f20\u7684\u538b\u529b\u2026.. \u6211\u4eec\u5728\u5df2\u6709\u7684\u6570\u636e\u96c6\u4e2d\u53d1\u73b0\u670970%\u7684\u521d\u521b\u516c\u53f8\u5728\u67d0\u4e9b\u7ef4\u5ea6\u4e0a\u51fa\u73b0\u4e86\u8fc7\u65e9\u6269\u5f20\u3002\u8fd9\u4e2a\u6570\u5b57\u770b\u8d77\u6765\u5f88\u9ad8\uff0c\u53ef\u80fd\u4e5f\u89e3\u91ca\u4e86\u521d\u521b\u516c\u53f890%\u7684\u5931\u8d25\u7387\u3002\u201d<\/p>\n\n\n\n

    \u8be5\u7814\u7a76\u7684\u4f5c\u8005\u5f15\u7528\u4e86\u4e00\u4f4d\u4f01\u4e1a\u5bb6\u7684\u8bdd:<\/p>\n\n\n\n

    \u201c\u8fc7\u65e9\u6269\u5f20\u901a\u4fd7\u7684\u7406\u89e3\u662f\u5c06\u9a6c\u8f66\u653e\u5728\u9a6c\u524d\u3002\u4e00\u4e2a\u4f01\u4e1a\u5bb6\u603b\u4f1a\u5728\u51fa\u73b0\u76c8\u5229\u8ff9\u8c61\u65f6\u4ea7\u751f\u6269\u5927\u9500\u552e\u56e2\u961f\u7684\u51b2\u52a8\uff0c\u4f46\u5371\u9669\u7684\u662f\u8fd9\u4e2a\u8ff9\u8c61\u53ef\u80fd\u662f\u90e8\u5206\u65e9\u671f\u4f7f\u7528\u8005\u9020\u6210\u7684\u9519\u89c9\uff0c\u800c\u4e0d\u662f\u6574\u4e2a\u5e02\u573a\u7684\u9700\u6c42\u3002\u6b64\u5916\uff0c\u6211\u7ecf\u5e38\u770b\u5230\u521d\u521b\u516c\u53f8\u5728\u627e\u5230\u6700\u6709\u6548\u76c8\u5229\u65b9\u6cd5\u4e4b\u524d\u5c31\u6269\u5927\u9500\u552e\u529b\u5ea6\u3002\u8fd9\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u6076\u6027\u5faa\u73af\uff0c\u8fd9\u5bb6\u516c\u53f8\u53d1\u5c55\u5f97\u8d8a\u5feb\uff0c\u5c31\u8d8a\u4e0d\u53ef\u80fd\u76c8\u5229\u3002\u201d<\/p>\n\n\n\n

    Viddy\u662f\u8fc7\u65e9\u6269\u5f20\u5bfc\u81f4\u516c\u53f8\u5012\u95ed\u7684\u4e00\u4e2a\u7ecf\u5178\u6848\u4f8b\u3002Viddy\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u80fd\u591f\u4f7f\u7528Facebook OpenGraph\u5c06\u5176\u7528\u6237\u57fa\u7840\u6269\u5927\u5230\u6570\u767e\u4e07\uff0c\u800cPMF\u5374\u5c1a\u672a\u51fa\u73b0\u3002\u8fd9\u4e2a\u9519\u8bef\u6700\u7ec8\u5bfc\u81f4\u8fd9\u5bb6\u516c\u53f8\u4ee5\u975e\u5e38\u4f4e\u7684\u4ef7\u683c\u51fa\u552e\uff0cViddy\u5c31\u50cf Cheshire Cat\u4e00\u6837\u6162\u6162\u6d88\u5931\u4e86\u3002\u5176\u4ed6\u53d7\u5230\u8fc7\u65e9\u6269\u5f20\u5f71\u54cd\u7684\u516c\u53f8\u5305\u62ecFriendster\u3001Orkut\u548cDigg\u3002Groupon\u4e5f\u66fe\u906d\u9047\u8fc7\u8fc7\u65e9\u6269\u5f20\u7684\u95ee\u9898\uff0c\u4f46\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u5b83\u5df2\u7ecf\u626d\u8f6c\u5c40\u9762\u5e76\u62ef\u6551\u4e86\u81ea\u5df1\u3002<\/p>\n\n\n\n

    \u987a\u4fbf\u4e00\u63d0\uff1a\u5e76\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u4f7f\u7528\u8fc7\u65e9\u6269\u5f20\u7684\u672f\u8bed\u3002\u6bd4\u5982CB Insights\u5217\u51fa\u7684\u521b\u4e1a\u516c\u53f8\u5931\u8d25\u7684\u539f\u56e0\u5217\u8868\u751a\u81f3\u90fd\u6ca1\u6709\u5217\u51fa\u8fc7\u65e9\u6269\u5f20\uff0c\u800c\u662f\u53ef\u80fd\u9690\u85cf\u5728\u5176\u4ed6\u7c7b\u522b\u4e2d:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u987a\u4fbf\u4e00\u63d0\uff0c\u300aPivot Gone Bad\u300b\u662f\u4e00\u9996\u6d41\u884c\u7684\u897f\u90e8\u4e61\u6751\u6b4c\u66f2\uff0c\u4f5c\u8005\u662f\u4e00\u4f4d\u521b\u4e1a\u8005\uff0c\u4ed6\u5199\u9053:\u201c\u6211\u7684\u5408\u4f19\u4eba\u548c\u6211\u7684\u8001\u516c\u8dd1\u4e86\u800c\u6211\u8fd8\u4e00\u5b9a\u4f1a\u60f3\u5ff5\u5979\u3002\u201d<\/p>\n\n\n\n

    6
    \u5982\u4f55\u8fbe\u6210\u76ee\u6807<\/h2>\n\n\n\n

    Jeff Lawson\uff1a\u201c\u5728\u4ea7\u54c1\u7684\u65e9\u671f\u9636\u6bb5\uff0c\u4e0d\u8981\u4e13\u6ce8\u4e8e\u8ba9\u5b83\u53d8\u5f97\u5f3a\u5927\u3002\u9996\u5148\u8981\u627e\u5230\u9002\u5408\u5e02\u573a\u7684\u4ea7\u54c1\uff0c\u7136\u540e\u518d\u5f3a\u5316\u5b83\u3002\u201d<\/p>\n\n\n\n

    \u8fd9\u4e2a\u8fc7\u7a0b\u540c\u6837\u662f\u57fa\u4e8e\u53d1\u73b0\u548c\u5b9e\u9a8c\u7684\u3002\u5f3a\u5316\u4efb\u4f55\u5ba2\u6237\u4e0d\u60f3\u4e70\u7684\u4ea7\u54c1\u662f\u6ca1\u6709\u610f\u4e49\u7684\u3002Andreessen\u8ba4\u4e3a:\u201c\u4ea7\u54c1\u4e0d\u9700\u8981\u5f88\u5389\u5bb3\uff0c\u5b83\u53ea\u8981\u80fd\u7528\u5c31\u884c\u3002\u800c\u4e14\uff0c\u5e02\u573a\u5e76\u4e0d\u5173\u5fc3\u56e2\u961f\u6709\u591a\u4f18\u79c0\uff0c\u53ea\u8981\u56e2\u961f\u80fd\u751f\u4ea7\u51fa\u53ef\u7528\u7684\u4ea7\u54c1\u5c31\u884c\u3002\u201d\u5982\u679c\u4f01\u4e1a\u4e2d\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u4e13\u6ce8\u4e8e\u5bfb\u627e\u4ea7\u54c1\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u201c\u5e72\u5750\u7740\u201d\u8bd5\u56fe\u60f3\u51fa\u65b0\u529f\u80fd\u6765\u521b\u9020\u9700\u6c42\uff0c\u90a3\u4e48PMF\u51e0\u4e4e\u80af\u5b9a\u5b58\u5728\uff0c\u4f46\u53cd\u8fc7\u6765\u5c31\u4e0d\u662f\u8fd9\u6837\u4e86\u3002<\/p>\n\n\n\n

    PMF\u4e0d\u662f\u7075\u4e39\u5999\u836f\u3002\u5b83\u6807\u5fd7\u7740\u4e00\u4e2a\u91cd\u8981\u7684\u91cc\u7a0b\u7891\uff0c\u5bf9\u6210\u529f\u6765\u8bf4\u662f\u5fc5\u8981\u7684\uff0c\u4f46\u4e0d\u662f\u5145\u5206\u7684\u3002\u4e00\u65e6\u4e00\u4e2a\u516c\u53f8\u6709\u4e86PMF\uff0c\u5b83\u5fc5\u987b\u8fd8\u8981\u627e\u5230\u4e00\u4e2a\u53ef\u6301\u7eed\u7684\u589e\u957f\u6a21\u5f0f\uff0c\u5e76\u5efa\u7acb\u4e00\u6761\u62a4\u57ce\u6cb3\u6765\u5bf9\u6297\u7ade\u4e89\u5bf9\u624b\u7b49\u7b49\u3002PMF\u6240\u505a\u7684\u662f\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u4ee5\u6ce8\u5b9a\u5931\u8d25\u7684\u65b9\u5f0f\u6d6a\u8d39\u91d1\u94b1\u53d1\u5c55\u4e1a\u52a1\uff08\u901a\u5e38\u662f\u4e0d\u53ef\u6301\u7eed\u7684\uff09\u3002<\/p>\n\n\n\n

    Sam Altman\uff1a\u201c\u5728\u627e\u5230PMF\u4e4b\u524d\u7684\u4eba\u5458\u62db\u8058\u901a\u5e38\u4f1a\u653e\u6162\u4f60\u7684\u811a\u6b65\uff0c\u800c\u5728\u627e\u5230PMF\u4e4b\u540e\u62db\u8058\u4f1a\u8ba9\u4f60\u52a0\u901f\u3002\u5728\u4f60\u83b7\u5f97PMF\u4e4b\u524d\uff0c\u4f60\u9700\u8981\uff1aa)\u6d3b\u5f97\u8d8a\u4e45\u8d8a\u597d\uff1bb)\u5c3d\u5feb\u8fed\u4ee3\u3002\u201d<\/p>\n\n\n\n

    Altman\u7684\u4ee5\u4e0a\u89c2\u70b9\u53cd\u6620\u5728Y Combinator\u8054\u5408\u521b\u59cb\u4ebaJessica Livingston\u6240\u8bf4\u7684Y Combinator\u516c\u53f8\u4fe1\u6761\u4e2d\uff1a\u201c\u505a\u4eba\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u3002\u201d \u5982\u679c\u4f60\u521b\u9020\u4e86\u4e00\u4e2a\u6ca1\u4eba\u4f7f\u7528\u7684\u4ea7\u54c1\uff0c\u4f60\u5c31\u5df2\u7ecf\u5931\u8d25\u4e86\u3002\u5982\u679c\u4eba\u4eec\u4e0d\u559c\u6b22\u4f60\u7684\u4ea7\u54c1\uff0c\u4f60\u505a\u7684\u5176\u4ed6\u4efb\u4f55\u4e8b\u60c5\u90fd\u6ca1\u6709\u610f\u4e49\u3002\u201d<\/p>\n\n\n\n

    Andreessen\u8ba4\u4e3a\uff0c\u4efb\u4f55\u521d\u521b\u516c\u53f8\u7684\u751f\u547d\u5468\u671f\u90fd\u53ef\u4ee5\u5206\u4e3a\u4e24\u4e2a\u90e8\u5206\uff1aPMF\u4e4b\u524d(BPMF)\u548cPMF\u4e4b\u540e(APMF)\uff1a<\/p>\n\n\n\n

    \u201c\u5f53\u4f60\u5904\u4e8eBPMF\u7684\u9636\u6bb5\uff0c\u4f60\u8981\u7740\u9b54\u822c\u5730\u4e13\u6ce8\u4e8e\u627e\u5230PMF\uff0c\u5c3d\u4e00\u5207\u52aa\u529b\u4f7f\u4ea7\u54c1\u5951\u5408\u5e02\u573a\uff0c\u5305\u62ec\u66f4\u6362\u4eba\u5458\uff0c\u91cd\u65b0\u8bbe\u8ba1\u4ea7\u54c1\uff0c\u8fdb\u5165\u4e00\u4e2a\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u5f53\u4f60\u4e0d\u60f3\u5bf9\u5ba2\u6237\u8bf4\u2018\u4e0d\u2019\u7684\u65f6\u5019\u8bf4\u2018\u4e0d\u2019\uff0c\u5f53\u4f60\u4e0d\u60f3\u5bf9\u5ba2\u6237\u8bf4\u2018\u662f\u2019\u7684\u65f6\u5019\u8bf4\u2018\u662f\u2019\uff0c\u7b79\u96c6\u7b2c\u56db\u8f6e\u9ad8\u5ea6\u7a00\u91ca\u7684\u98ce\u9669\u6295\u8d44\uff0c\u4e00\u5207\u6240\u9700\u8981\u7684\u52aa\u529b\u3002\u5f53\u4f60\u5f00\u59cb\u505a\u8fd9\u4e9b\u4e8b\u7684\u65f6\u5019\uff0c\u4f60\u51e0\u4e4e\u53ef\u4ee5\u5ffd\u7565\u5176\u4ed6\u6240\u6709\u7684\u4e8b\u60c5\u3002\u6211\u5e76\u4e0d\u662f\u5efa\u8bae\u4f60\u4e00\u5b9a\u8981\u5ffd\u7565\u5176\u4ed6\u4e00\u5207\uff0c\u53ea\u662f\u4ece\u6211\u5728\u6210\u529f\u7684\u521b\u4e1a\u4e2d\u6240\u770b\u5230\u7684\u89c4\u5f8b\uff0c\u4f60\u80fd\u5ffd\u7565\u3002\u201d<\/p>\n\n\n\n

    Chris Dixon\uff1a \u201c\u521b\u4e1a\u8005\u5fc5\u987b\u5728\u77e5\u9053\u81ea\u5df1\u662f\u5426\u80fd\u8fbe\u5230PMF\u4e4b\u524d\u5c31\u9009\u62e9\u5e02\u573a\u3002\u201d<\/p>\n\n\n\n

    \u4e00\u4e9b\u98ce\u9669\u6295\u8d44\u4eba\u5e0c\u671b\u5728\u6295\u8d44\u524d\u770b\u5230PMF\uff0c\u800c\u628aPMF\u524d\u7684\u6295\u8d44\u4ea4\u7ed9\u5929\u4f7f\u6295\u8d44\u4eba\u3002\u4ed6\u4eec\u5b81\u613f\u6536\u8d2d\u4e00\u5bb6\u8fbe\u5230PMF\u7684\u4f01\u4e1a\uff0c\u4e5f\u4e0d\u613f\u9884\u6d4b\u521b\u59cb\u4eba\u80fd\u5426\u627e\u5230\u5b83\u3002\u5bf9\u4e8e\u98ce\u9669\u6295\u8d44\u4eba\u6765\u8bf4\uff0c\u5173\u952e\u662f\u8981\u8ba9\u521b\u59cb\u4eba\u6765\u627f\u62c5\u8fd9\u4e2a\u8270\u5de8\u7684\u91cd\u4efb\u3002 \u201c\u4f60\u4e0d\u4f1a\u5e0c\u671b\u4e00\u4e2a\u98ce\u9669\u6295\u8d44\u4eba\u9886\u517b\u4e86\u4e00\u53ea\u72d7\uff0c\u7136\u540e\u8fd8\u8981\u8ddf\u7740\u72d7\u53eb\u3002\u201d Dixon\u63d0\u51fa\u7684\u5173\u952e\u89c2\u70b9\u662f\uff0c\u521b\u59cb\u4eba\u53ef\u4ee5\u901a\u8fc7\u4ed4\u7ec6\u601d\u8003\u4ed6\u4eec\u8981\u505a\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u505a\u6765\u628a\u63a7\u8fd9\u4e00\u5173\u3002\u6b64\u5916\u4e5f\u9700\u8981\u8003\u8651\u521b\u59cb\u4eba\u4e0e\u5e02\u573a\u7684\u5951\u5408\u5ea6\u3002<\/p>\n\n\n\n

    \u539f\u4f5c\u8005Tren Griffin\u4e13\u4e1a\u80cc\u666f\u4e3b\u8981\u6d89\u53ca\u5546\u4e1a\u4e0e\u79d1\u6280\u76f8\u7ed3\u5408\u7684\u9886\u57df\uff0c\u5982\u8f6f\u4ef6\u548c\u79fb\u52a8\u901a\u4fe1\u3002\u4ed6\u76ee\u524d\u5728\u5fae\u8f6f\u5de5\u4f5c\u3002\u6b64\u524d\u4ed6\u662f\u79c1\u52df\u80a1\u6743\u516c\u53f8Eagle River\u7684\u5408\u4f19\u4eba\u3002Griffin\u7684\u65b0\u4e66\u300a\u67e5\u7406\u2022\u8292\u683c:\u5b8c\u5168\u6295\u8d44\u8005\u300b\u8bb2\u8ff0\u4e86\u8fd9\u4f4d\u4f2f\u514b\u5e0c\u5c14\u2022\u54c8\u6492\u97e6\u516c\u53f8\u7684\u4f20\u5947\u526f\u8463\u4e8b\u957f\u5982\u4f55\u8fd0\u7528\u4e00\u5957\u8de8\u5b66\u79d1\u7684\u201c\u5fc3\u7406\u6a21\u578b\u201d\uff08\u5305\u62ec\u7ecf\u6d4e\u5b66\u3001\u5546\u4e1a\u3001\u5fc3\u7406\u5b66\u3001\u4f26\u7406\u5b66\u548c\u7ba1\u7406\u5b66\uff09\u5c06\u60c5\u7eea\u6392\u9664\u5728\u6295\u8d44\u4e4b\u5916\uff0c\u5e76\u907f\u514d\u5e38\u89c1\u7684\u9519\u5224\u9677\u9631\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u4ea7\u54c1\/\u5e02\u573a\u5951\u5408\u5ea6(product\/market fit, PMF)\u7684\u6982\u5ff5\u7531Andy Rachleff\u63d0\u51fa\uff0c\u5176\u6838\u5fc3\u6765\u81ea\u4e8e\u5bf9\u98ce\u9669\u6295\u8d44\u5148\u9a71\u3001\u7ea2\u6749\u8d44\u672c\u521b\u59cb\u4ebaDon Valentine\u6295\u8d44\u98ce\u2026<\/p>\n","protected":false},"author":2,"featured_media":69336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[2648],"special":[],"class_list":["post-69335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-pmf","entry"],"views":75359,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/69335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=69335"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/69335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/69336"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=69335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=69335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=69335"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=69335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}