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\"\"<\/figure>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7684\u53d1\u5c55\u5386\u7a0b<\/h2>\n\n\n\n

1.1\u3001\u6296\u97f3\u5185\u5bb9\u9ad8\u901f\u53d1\u5c55
2016\u5e749\u6708\uff0cA.me \u4f5c\u4e3a\u5b57\u8282\u8df3\u52a8\u5b75\u5316\u7684\u4e00\u6b3e\u97f3\u4e50\u521b\u610f\u77ed\u89c6\u9891\u793e\u4ea4\u8f6f\u4ef6\u4e0a\u7ebf\uff0c2016\u5e7412\u6708A.me\u6b63\u5f0f\u66f4\u540d\u4e3a\u6296\u97f3\uff0c\u540c\u65f6\u4eca\u65e5\u5934\u6761\u6700\u6838\u5fc3\u7684\u7b97\u6cd5\u4f18\u52bf\u4e5f\u5e94\u7528\u5230\u4e86\u6296\u97f3\u4e0a\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u5728\u4ea7\u54c1\u5c42\u9762\u52a0\u5165\u7b97\u6cd5\u63a8\u8350\u6a21\u578b\u4fdd\u8bc1\u5185\u5bb9\u5206\u53d1\u6548\u7387\u3002<\/p>\n\n\n\n

2017\u5e749\u6708\uff0c\u6296\u97f3\u63a8\u51fa\u89c6\u9891\u5408\u4f5c\u5e7f\u544a\uff0c\u6b63\u5f0f\u5f00\u542f\u5546\u4e1a\u5316\u4e4b\u8def\u30022017\u5e7411\u6708\uff0c\u6296\u97f3\u4e0a\u7ebf\u76f4\u64ad\u529f\u80fd\u30022018\u5e746\u6708\uff0c\u6296\u97f3\u4e0a\u7ebf\u5185\u5bb9\u8425\u9500\u5de5\u5177\u201cDOU+\u201d\uff0c\u53ef\u4ee5\u5bf9\u89c6\u9891\u8fdb\u884c\u6d41\u91cf\u8d4b\u80fd\u30022018\u5e747\u6708\uff0c\u6296\u97f3\u4e0a\u7ebf\u201c\u661f\u56fe\u5e73\u53f0\u201d\uff0c\u8fbe\u4eba\u4e0e\u54c1\u724c\u4e3b\u5c06\u81ea\u52a9\u5b8c\u6210\u5185\u5bb9\u4ea4\u6613\u3002\u57fa\u7840\u8bbe\u65bd\u4e0d\u65ad\u5b8c\u5584\u540e\u6296\u97f3\u5f00\u59cb\u60ca\u4eba\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n

2019\u5e741\u6708\uff0c\u6296\u97f3\u6210\u4e3a\u6625\u665a\u72ec\u5bb6\u793e\u4ea4\u5e73\u53f0\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u7a81\u78342.5\u4ebf\u30022019\u5e744\u6708\uff0c\u6296\u97f3\u53d1\u5e03\u201c\u54c1\u724c\u70edDOU\u699c\u201d\uff0c\u65e8\u5728\u53cd\u6620\u54c1\u724c\u5728\u6296\u97f3\u4e0a\u7684\u4f20\u64ad\u58f0\u91cf\uff0c\u4e3a\u54c1\u724c\u5efa\u7acb\u957f\u6548\u7684\u54c1\u724c\u8425\u9500\u8ba4\u77e5\u3002<\/p>\n\n\n\n

2020\u5e741\u6708\uff0c\u6296\u97f3\u65e5\u6d3b\u8dc3\u7528\u6237\u7a81\u78344\u4ebf\u30022020\u5e748\u6708\uff0c\u6296\u97f3\u65e5\u6d3b\u8dc3\u7528\u6237\u7a81\u78346\u4ebf\u30022020\u5e7412\u6708\uff0c\u65e5\u5747\u89c6\u9891\u641c\u7d22\u6b21\u6570\u7a81\u78344\u4ebf\u3002\u5185\u5bb9\u7684\u9ad8\u901f\u53d1\u5c55\u548c\u7528\u6237\u7684\u9ad8\u5ea6\u7c98\u6027\u4e3a\u6296\u97f3\u7535\u5546\u63d0\u4f9b\u4e86\u7edd\u4f73\u7684\u571f\u58e4\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1.2\u3001\u6296\u97f3\u7535\u5546\u53e6\u8f9f\u8e4a\u5f84
2020\u5e744\u6708\uff0c\u6296\u97f36000\u4e07\u5143\u7b7e\u7ea6\u7f57\u6c38\u6d69\uff0c\u9ad8\u8c03\u8fdb\u5165\u76f4\u64ad\u7535\u5546\u8d5b\u9053\u30022020\u5e746\u6708\uff0c\u5b57\u8282\u8df3\u52a8\u5185\u90e8\u5c06\u7535\u5546\u89c6\u4e3a\u6218\u7565\u7ea7\u4e1a\u52a1\uff0c\u6b63\u5f0f\u6210\u7acb\u4e86\u4ee5\u201c\u7535\u5546\u201d\u547d\u540d\u7684\u4e00\u7ea7\u4e1a\u52a1\u90e8\u95e8\uff0c\u6b63\u5f0f\u53d1\u5e03\u300c\u6296\u97f3\u7535\u5546\u300d\u54c1\u724c\u3002<\/p>\n\n\n\n

2020\u5e748\u6708\u6296\u97f3\u4e0a\u7ebf\u9996\u4e2a\u5e73\u53f0\u7ea7\u7684\u7535\u5546\u5927\u4fc3\u6d3b\u52a8\u6296\u97f3\u5947\u5999\u597d\u7269\u8282\u30022020\u5e7410\u6708\uff0c\u6296\u97f3\u76f4\u64ad\u95f4\u4e0d\u652f\u6301\u7b2c\u4e09\u65b9\u6765\u6e90\u5546\u54c1\u3002\u7d27\u63a5\u7740\u6296\u97f3\u95ed\u73af\u7535\u5546\u8fdb\u5165\u9ad8\u901f\u53d1\u5c55\u7684\u5143\u5e74\uff0c2021\u5e741\u6708\uff0c\u5f00\u542f\u6296\u97f3\u62a2\u65b0\u5e74\u8d27\u8282\uff0c\u4ea4\u6613\u989d\u98de\u901f\u589e\u957f\uff0c2021\u5e741\u6708\u8f83\u53bb\u5e74\u540c\u671f\u589e\u957f\u8d8550\u500d\u3002<\/p>\n\n\n\n

2021\u5e743\u6708\uff0c\u5f00\u542f\u6296\u97f3\u5973\u738b\u8282\u30022021\u5e744\u6708\uff0c\u6296\u97f3\u7535\u5546\u9996\u5c4a\u751f\u6001\u5927\u4f1a\u63d0\u51fa\u201c\u5174\u8da3\u7535\u5546\u201d\u6982\u5ff5\uff0c\u63a8\u51fa\u6296\u97f3\u7535\u5546\u4e09\u5927\u6276\u6301\u8ba1\u5212\u548c\u201cFACT\u201d\u8425\u9500\u77e9\u9635\uff0c\u5168\u91cf\u4e0a\u7ebf\u5de8\u91cf\u524d\u5ddd\u30022021\u5e746\u6708\uff0c\u53d1\u5e03\u6296\u54c1\u724c\u4e13\u9879\u6276\u6301\u8ba1\u5212\u30022021\u5e748\u6708\uff0c\u5f00\u542f\u6296\u97f3818\u65b0\u6f6e\u597d\u7269\u8282\u3002<\/p>\n\n\n\n

2021\u5e7410\u6708\uff0c\u53ec\u5f00\u6296\u97f3\u7535\u5546\u521b\u4f5c\u8005\u5927\u4f1a\u548c\u670d\u52a1\u5546\u751f\u6001\u5927\u4f1a\u3001\u4e0a\u7ebf\u8054\u76df\u62db\u5546\u56e2\u957f\uff0c\u5168\u65b0\u5347\u7ea7\u6296\u97f3\u7535\u5546\u7f57\u76d82.0\u7248\u30022021\u5e7411\u6708\uff0c\u5f00\u542f\u6296\u97f3\u53cc11\u597d\u7269\u8282\u30022021\u5e7412\u6708\uff0c\u5f00\u542f\u6296\u97f3\u53cc12\u597d\u7269\u72c2\u6b22\u5b63\u3002<\/p>\n\n\n\n

2022\u5e744\u6708\uff0c\u7535\u5546\u610f\u56fe\u641c\u7d22PV64\u4ebf+\uff0c\u5185\u5bb9\u4e92\u52a8\u91cf1559\u4ebf+\uff0c2022\u5e745\u6708\uff0c\u53ec\u5f00\u6296\u97f3\u7535\u5546\u751f\u6001\u5927\u4f1a\uff0c\u53d1\u5e03\u201cFACT+\u201d\u5168\u57df\u7ecf\u8425\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\u6296\u97f3\u7535\u5546\u4eba\u7fa4\u753b\u50cf\u4e0e\u884c\u4e3a\u6d1e\u5bdf<\/h2>\n\n\n\n

\u5728\u6296\u97f3\u7535\u5546\uff0c\u5185\u5bb9\u573a\u666f\u4e0e\u6d88\u8d39\u573a\u666f\u76f8\u4e92\u878d\u5408\uff0c\u8d2d\u4e70\u7528\u6237\u8fc5\u731b\u589e\u957f\uff0c\u7528\u6237\u901a\u8fc7\u559c\u6b22\u7684\u8fbe\u4eba\u63a8\u8350\uff0c\u53d1\u73b0\u5e76\u8d2d\u4e70\u4f18\u4ef7\u597d\u7269\uff0c\u6240\u89c1\u5373\u6240\u5f97\u3002\u6296\u97f3\u7535\u5546\u7528\u6237\u4e2d\uff0c\u5973\u6027\u7528\u6237\u662f\u8d2d\u4e70\u7684\u4e3b\u529b\u4eba\u7fa4\uff0c\u4f46\u6700\u8fd1\u7537\u6027\u7528\u6237\u7684\u8d2d\u4e70\u589e\u901f\u66f4\u5feb\u3002<\/p>\n\n\n\n

\u8fd9\u5176\u5b9e\u662f\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u4e0d\u5177\u5907\u7684\u6f5c\u529b\u6d88\u8d39\u4eba\u7fa4\uff0c\u56e0\u4e3a\u6296\u97f3\u6574\u4f53\u7684\u7528\u6237\u4e2d\uff0c\u7537\u5973\u6bd4\u4f8b\u8f83\u5747\u8861\uff0c\u968f\u7740\u7537\u6027\u7528\u6237\u7684\u6d88\u8d39\u9700\u6c42\u4e0d\u65ad\u88ab\u6fc0\u6d3b\uff0c\u6d88\u8d39\u70ed\u60c5\u9010\u6e10\u88ab\u91ca\u653e\uff0c\u6296\u97f3\u7535\u5546\u8981\u505a\u7684\u53ea\u662f\u8ba9\u5df2\u6709\u7684\u7537\u6027\u7528\u6237\u5728\u6296\u97f3\u517b\u6210\u8d2d\u4e70\u4e60\u60ef\uff0c\u800c\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u8fd8\u5728\u82e6\u4e8e\u600e\u4e48\u6837\u8ba9\u7537\u6027\u6210\u4e3a\u5e73\u53f0\u65b0\u5ba2\uff0c\u8fd9\u65e0\u7591\u5c06\u4f1a\u6210\u4e3a\u6296\u97f3\u7535\u5546\u672a\u6765\u201c\u4eba\u65e0\u6211\u6709\u201d\u7684\u72ec\u7279\u4f18\u52bf\u3002<\/p>\n\n\n\n

\u4ece\u5e74\u9f84\u5206\u5e03\u6765\u770b\uff0c80\/90\u540e\u5e74\u8f7b\u7528\u6237\u5360\u7edd\u5bf9\u4f18\u52bf\uff0c95\u540e\u589e\u901f\u6700\u9ad8\u3002\u5728\u4e00\u7ebf\/\u65b0\u4e00\u7ebf\u4e0e\u56db\u7ebf\u57ce\u5e02\u53cc\u5934\u5e76\u8fdb\u5f15\u9886\u7528\u6237\u589e\u957f\uff0c\u63a5\u4e0b\u6765\u5c31\u4e3b\u8981\u9488\u5bf9\u5360\u636e\u4e92\u8054\u7f51\u7684\u6d41\u91cf\u9ad8\u5730\u5e76\u4e14\u662f\u54c1\u724c\u8425\u9500\u5fc5\u4e89\u7684\u201cC\u4f4d\u201d\u4eba\u7fa4\u768495\u540e\u8fdb\u884c\u6d1e\u5bdf\u3002<\/p>\n\n\n\n

2.1\u300195\u540e\u4eba\u7fa4\u56db\u5927\u7279\u70b9<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2.1.1\u300195\u540e\u62e5\u6709\u4e0d\u4fd7\u7684\u6d88\u8d39\u529b<\/p>\n\n\n\n

\u636e\u8c03\u7814\u663e\u793a\uff0c95\u540e\u4e2d\u6708\u5e73\u5747\u6d88\u8d39\u57281000-3000\u5143\u7684\u8d85\u8fc7\u534a\u6570\uff0c\u57283000\u5143\u4ee5\u4e0a\u768495\u540e\u6d88\u8d39\u8005\u6bd4\u4f8b\u4e5f\u63a5\u8fd120%\uff0c\u65e2\u6709\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u529b\uff0c\u4e5f\u6709\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u610f\u613f\uff0c\u4e5f\u5bf9\u9ad8\u7aef\u54c1\u724c\u3001\u77e5\u540d\u54c1\u724c\u6709\u8f83\u9ad8\u7684\u8ba4\u53ef\u5ea6\u3002<\/p>\n\n\n\n

2.1.2\u300195\u540e\u62e5\u6709\u81ea\u4f20\u64ad\u529b<\/p>\n\n\n\n

95\u540e\u4f5c\u4e3a\u65b0\u9510\u54c1\u724c\u7684\u5c1d\u9c9c\u8005\u548c\u63a8\u5e7f\u8005\uff0c\u5728\u65f6\u5c1a\u7f8e\u5986\u3001\u5feb\u6d88\u548c\u6587\u5a31\u4ea7\u54c1\u7684\u6d88\u8d39\u5360\u636eC\u4f4d\u3002\u6570\u636e\u663e\u793a\uff0c\u65b0\u9510\u54c1\u724c\u5174\u8da3\u7528\u6237\u4e2d18-30\u5c81\u7684\u5e74\u8f7b\u4eba\u5360\u6bd4\u63a5\u8fd1\u534a\u6570\uff0c\u5c24\u517695\u540e\uff0c\u5728\u9047\u5230\u6bd4\u8f83\u706b\u7684\u65b0\u9510\u54c1\u724c\u60f3\u5c1d\u8bd5\u7684\u610f\u613f\u5ea6\u975e\u5e38\u9ad8\uff0c\u56e0\u6b64\uff0c95\u540e\u4eec\u7684\u9009\u62e9\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u7740\u4f17\u591a\u65b0\u9510\u54c1\u724c\u7684\u73b0\u5728\u548c\u672a\u6765\uff0c\u4ed6\u4eec\u7684\u65b0\u89c2\u5ff5\uff0c\u65b0\u9700\u6c42\u4e5f\u63a8\u52a8\u4e86\u8fd9\u4e9b\u65b0\u54c1\u724c\u3001\u65b0\u4ea7\u54c1\u7684\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n

2.1.3\u300195\u540e\u559c\u7231\u5708\u5c42\u6587\u5316<\/p>\n\n\n\n

\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u5bb6\u5ead\u7ecf\u6d4e\u5b9e\u529b\u7684\u63d0\u5347\uff0c\u7ed9\u4e8895\u540e\u66f4\u591a\u7684\u673a\u4f1a\u53bb\u89c2\u5bdf\u4f53\u9a8c\u4e0d\u540c\u7684\u6587\u5316\uff0c\u4e0d\u540c\u7684\u98df\u7269\u3002\u4ed6\u4eec\u6bd4\u8d77\u5176\u4ed6\u4ee3\u9645\u6709\u7740\u66f4\u5f00\u9614\u7684\u89c6\u91ce\uff0c\u66f4\u591a\u5143\u7684\u89c2\u5ff5\u3002\u4ed6\u4eec\u5174\u8da3\u7231\u597d\u5e7f\u6cdb\uff0c\u8eab\u4efd\u6807\u7b7e\u4f17\u591a\uff0c\u56e0\u5171\u540c\u7684\u5174\u8da3\u3001\u7231\u597d\u3001\u6001\u5ea6\u3001\u4ef7\u503c\u89c2\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u5f62\u6210\u7279\u5b9a\u7684\u5708\u5c42\u3002<\/p>\n\n\n\n

2.1.4\u300195\u540e\u652f\u6301\u56fd\u6f6e<\/p>\n\n\n\n

\u4f5c\u4e3a\u89c1\u8bc1\u4e86\u56fd\u5bb6\u7ecf\u6d4e\u817e\u98de\u768495\u540e\uff0c\u80cc\u9760\u56fd\u5bb6\u5f3a\u5927\u7684\u7ecf\u6d4e\u5b9e\u529b\u548c\u6587\u5316\u6839\u57fa\uff0c\u4ed6\u4eec\u5bf9\u6c11\u65cf\u6587\u5316\u7684\u8ba4\u540c\u3001\u559c\u7231\u53ca\u81ea\u8c6a\u76f8\u8f83\u4e8e\u5176\u4ed6\u4ee3\u9645\u66f4\u5f3a\u3002\u8fd1\u4e9b\u5e74\u201c\u56fd\u6f6e\u70ed\u201d\u6e10\u6e10\u4ece\u65f6\u5c1a\u754c\u62d3\u5c55\u5230\u5404\u884c\u4e1a\uff0c\u4e2d\u56fd\u5143\u7d20\u5728\u591a\u4e2a\u9886\u57df\u9010\u6b65\u6e17\u900f\uff0c\u4ece\u6d88\u8d39\u5230\u5a31\u4e50\uff0c\u65e0\u4e0d\u4f53\u73b0\u7740\u4ed6\u4eec\u5bf9\u6c11\u65cf\u6587\u5316\u7684\u70ed\u7231\u3002\u4ece\u6c49\u670d\u9010\u6e10\u5c55\u73b0\u8857\u5934\uff0c\u5230\u56fd\u8d27\u7f8e\u5986\u7684\u5d1b\u8d77\uff0c\u5230\u56fd\u4ea7\u7535\u5f71\u7968\u623f\u72ec\u5360\u9ccc\u5934\uff0c95\u540e\u63a8\u52a8\u4e0b\u7684\u56fd\u6f6e\u70ed\u5df2\u7ecf\u5f71\u54cd\u5230\u65b9\u65b9\u9762\u9762\u3002<\/p>\n\n\n\n

2.2\u300195\u540e\u77ed\u89c6\u9891\u884c\u4e3a\u56db\u5927\u7279\u70b9<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u77ed\u89c6\u9891\u5df2\u6210\u4e3a95\u540e\u6700\u7231\u7684\u5185\u5bb9\u5f62\u5f0f\u4e4b\u4e00\uff0c95\u540e\u5728\u77ed\u89c6\u9891\u4e0a\u7684\u5185\u5bb9\u6d88\u8d39\u4e0e\u8d2d\u7269\u884c\u4e3a\u5177\u6709\u56db\u5927\u7279\u70b9\uff1a<\/p>\n\n\n\n

2.2.1\u300195\u540e\u7231\u5237\u89c6\u9891<\/p>\n\n\n\n

\u5174\u8da3\u7231\u597d\u5e7f\u6cdb\uff0c\u6807\u7b7e\u4f17\u591a\uff0c\u89c2\u770b\u7684\u77ed\u89c6\u9891\u7c7b\u522b\u4e5f\u662f\u65e0\u6240\u4e0d\u6709\uff0c\u65e2\u6709\u5782\u76f4\u7684\u5708\u5c42\u77ed\u89c6\u9891\u5982\u6e38\u620f\u3001\u4e8c\u6b21\u5143\uff0c\u4e5f\u6709\u66f4\u5927\u4f17\u5316\u7684\u65f6\u5c1a\u3001\u65b0\u95fb\u3001\u7f8e\u98df\u7b49\u3002\u504f\u597d\u5ea6\u6700\u9ad8\u7684\u4e09\u7c7b\u5185\u5bb9\u5206\u522b\u662f\u6e38\u620f\u3001\u5f71\u89c6\u548c\u4e8c\u6b21\u5143\u3002<\/p>\n\n\n\n

2.2.2\u300195\u540e\u7231\u521b\u4f5c\u77ed\u89c6\u9891<\/p>\n\n\n\n

\u4e50\u4e8e\u5728\u521b\u4f5c\u77ed\u89c6\u9891\u7684\u8fc7\u7a0b\u4e2d\u5c55\u73b0\u81ea\u6211\uff0c\u6b63\u5728\u6210\u4e3a\u521b\u4f5c\u53d1\u5e03\u65b0\u52bf\u529b\u30022021\u5e74\u4e0a\u534a\u5e74\uff0c95\u540e\u4eba\u7fa4\u6296\u97f3\u521b\u4f5c\u53d1\u5e03\u89c6\u9891\u6570\u76f8\u6bd4\u53bb\u5e74\u540c\u671f+40%\u3002\u4f5c\u4e3a\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u6d3b\u8dc3\u4eba\u7fa4\uff0c\u5929\u7136\u5177\u6709\u7075\u654f\u7684\u5185\u5bb9\u55c5\u89c9\uff0c\u66f4\u52a0\u8f7b\u677e\u7684\u6d1e\u6089\u5230\u65b0\u9c9c\u4f53\u9a8c\uff0c\u4fe1\u606f\u5206\u4eab\uff0c\u60c5\u611f\u5171\u9e23\uff0c\u5708\u5c42\u5f71\u54cd\u548c\u4ef7\u503c\u89c2\u8ba4\u540c\u7b49\u77ed\u89c6\u9891\u5185\u5bb9\u7684\u5438\u775b\u6cd5\u5219\uff0c\u66f4\u61c2\u5e74\u8f7b\u7528\u6237\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u5185\u5bb9\u9700\u6c42\u3002<\/p>\n\n\n\n

2.2.3\u300195\u540e\u5177\u6709\u6613\u79cd\u8349\u4f53\u8d28<\/p>\n\n\n\n

\u89c2\u770b\u77ed\u89c6\u9891\u5185\u5bb9\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5f88\u5bb9\u6613\u5728\u65e0\u5f62\u4e2d\u88ab\u79cd\u8349\uff0c\u6fc0\u53d1\u8d2d\u7269\u6b32\u671b\u3002\u4f46\u4ed6\u4eec\u7684\u8d2d\u7269\u79cd\u8349\uff0c\u662f\u7406\u667a\u5148\u884c\u7684\uff0c\u6709\u8d2d\u4e70\u9700\u6c42\u662f\u7b2c\u4e00\u4f4d\uff0c\u8fd8\u4f1a\u5145\u5206\u5224\u65ad\u4ea7\u54c1\u6216\u54c1\u724c\u662f\u5426\u9002\u5408\u81ea\u5df1\uff0c\u662f\u5426\u662f\u81ea\u5df1\u771f\u6b63\u9700\u8981\u7684\u3002\u4ea7\u54c1\u70ed\u5ea6\u9ad8\uff0c\u8eab\u8fb9\u670b\u53cb\u7684\u63a8\u8350\u548c\u4f7f\u7528\uff0c\u8fd1\u671f\u70ed\u70b9\u548c\u9ad8\u8bdd\u9898\u5ea6\u7684\u54c1\u724c\u8ba8\u8bba\u90fd\u53ef\u4ee5\u4ece\u591a\u65b9\u4f4d\u5438\u5f15\u4ed6\u4eec\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n

2.2.4\u300195\u540e\u201c\u5373\u770b\u5373\u641c\u5241\u624b\u5feb\u201d<\/p>\n\n\n\n

\u88ab\u5185\u5bb9\u79cd\u8349\u540e\u201c\u5373\u770b\u5373\u641c\u201d\u7684\u9700\u6c42\u5f3a\u70c8\uff0c\u9762\u5bf9\u8f83\u4e3a\u65e5\u5e38\u548c\u8bc4\u4ef7\u7684\u4ea7\u54c1\u4f1a\u201c\u76f4\u63a5\u51b2\u201d\u3002\u6ce8\u91cd\u4f53\u9a8c\u611f\uff0c\u4e3a\u793e\u4ea4\u548c\u989c\u503c\u800c\u6d88\u8d39\uff0c\u8fd8\u4f1a\u53cd\u601d\u6d88\u8d39\u4e3b\u4e49\uff0c\u4e0d\u76f2\u76ee\u8ddf\u98ce\u3002\u5c45\u4f4f\u5728\u4e00\u7ebf\u548c\u65b0\u4e00\u7ebf\u57ce\u5e02\u768495\u540e\u66f4\u4e50\u610f\u4e3a\u5185\u5bb9\u4ed8\u8d39\uff0c\u4e3a\u4ee3\u8868\u8eab\u4efd\u7684\u5962\u4f88\u54c1\u548c\u6536\u85cf\u7269\u4ef6\u4e70\u5355\u3002\u5c45\u4f4f\u5728\u4e8c\u4e09\u7ebf\u57ce\u5e02\u768495\u540e\u5bf9\u65b0\u6f6e\u597d\u7269\u3001\u76f2\u76d2\u6d88\u8d39\u610f\u613f\u66f4\u9ad8\u3002\u5c45\u4f4f\u5728\u56db\u4e94\u7ebf\u57ce\u5e02\u768495\u540e\u66f4\u559c\u6b22\u7535\u5b50\u4ea7\u54c1\u7b49\u5b9e\u7269\u7c7b\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u5728\u6296\u97f3\u4e0a\u8d2d\u4e70\u8fc7\u5546\u54c1\u768495\u540e\u4eba\u7fa4\u6bd4\u4f8b\u9ad8\u8fbe75%\uff0c\u5176\u4e2d49%\u901a\u8fc7\u76f4\u64ad\u95f4\u8d2d\u4e70\uff0c44%\u901a\u8fc7\u77ed\u89c6\u9891\u8d2d\u7269\u8f66\/\u6a71\u7a97\u8d2d\u4e70\uff0c20%\u76f4\u63a5\u8fdb\u5165\u6296\u5e97\u8d2d\u4e70\u3002<\/p>\n\n\n\n

2.3\u3001\u6296\u97f3\u7535\u5546\u5341\u5927\u6f6e\u6d41\u751f\u6d3b\u8d8b\u52bf<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u63a5\u7740\u653e\u4e00\u4e0b2022\u5e74\u6296\u97f3\u7535\u5546\u5341\u5927\u6f6e\u6d41\u751f\u6d3b\u8d8b\u52bf\uff0c\u4fbf\u4e8e\u54c1\u724c\u6709\u7684\u653e\u77e2\u7684\u901a\u8fc7\u5185\u5bb9\u548c\u573a\u666f\u4e0e\u8fd9\u7fa4\u5e74\u8f7b\u7528\u6237\u6c9f\u901a\uff08\u8d8b\u52bf\u4e3b\u8981\u57fa\u4e8e\u670d\u9970\u884c\u4e1a\uff0c\u4f46\u5e95\u5c42\u76f8\u901a\uff0c\u5404\u54c1\u724c\u5747\u53ef\u7075\u6d3b\u6c72\u53d6\u5176\u4e2d\u7075\u611f\uff0c\u6253\u9020\u5c5e\u4e8e\u81ea\u5df1\u7684\u65f6\u5c1a\u5bc6\u7801\uff09\u3002<\/p>\n\n\n\n

2.3.1\u3001\u9ad8\u8d28\u91cf\u6492\u91ce\u7684\u5174\u8d77\uff0c\u4e00\u79d2\u9003\u79bb\u57ce\u5e02\uff0c42.2%\u6296\u97f3\u4e0a\u7528\u6237\u5411\u5f80\u6237\u5916\u751f\u6d3b\uff0c\u5468\u672b\u4f1a\u9009\u62e9\u901b\u516c\u56ed\u3001\u5782\u9493\u3001\u9732\u8425\u3001\u5f92\u6b65\u3001\u722c\u5c71\u3001\u51b2\u6d6a\u7b49\u65b9\u5f0f\u653e\u677e\u5fc3\u60c5\u3002\u9732\u8425\u6216\u5c06\u6210\u4e3a2022\u5e74\u9ad8\u8d28\u91cf\u6492\u91ce\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.2\u3001\u8857\u62cd\u5929\u82b1\u677f\u7684\u5174\u8d77\uff0c\u968f\u5904\u95ea\u73b0\u6253\u5361\uff0c30.6%\u6296\u97f3\u4e0a\u7528\u6237\u5bf9\u7f51\u7ea2\u201c\u6253\u5361\u201d\u70ed\u8877\uff0c\u559c\u6b22\u5e76\u5173\u6ce8\u70ed\u95e8\u666f\u70b9\u3001\u5e02\u4e95\u5c0f\u5403\uff0c\u53d1\u73b0\u751f\u6d3b\u7684\u7f8e\u3002\u6c14\u8d28\u65f6\u5c1a\u6216\u5c06\u6210\u4e3a2022\u5e74\u8857\u62cd\u5929\u82b1\u677f\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.3\u3001 \u6c89\u6d78\u5f0f\u5b85\u5bb6\u7684\u5174\u8d77\uff0c\u5b85\u5bb6\u81ea\u5a31\u81ea\u4e50\uff0c27.4%\u6296\u97f3\u4e0a\u7528\u6237\u5468\u672b\u5c31\u559c\u6b22\u61d2\u5b85\u5728\u5bb6\uff0c\u80fd\u4e0d\u51fa\u95e8\u5c31\u4e0d\u51fa\u95e8\u3002\u4f11\u95f2&\u8212\u9002\u6216\u5c06\u6210\u4e3a2022\u5e74\u6c89\u6d78\u5f0f\u5b85\u5bb6\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.4\u3001\u4e07\u7269\u53ef\u5faa\u73af\u7684\u5174\u8d77\uff0c\u4e07\u7269\u5faa\u73af\u5229\u7528\uff0c29.9%\u6296\u97f3\u4e0a\u7528\u6237\u4e3b\u52a8\u5b9e\u8df5\u5e76\u652f\u6301\u7eff\u8272\u73af\u4fdd\u751f\u6d3b\uff0c\u73af\u4fdd\u662f\u6bcf\u4e2a\u4eba\u7684\u968f\u624b\u5c0f\u4e8b\u3002\u7b80\u7ea6\u6216\u5c06\u6210\u4e3a2022\u5e74\u4e07\u7269\u53ef\u5faa\u73af\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.5\u3001\u534e\u6d41\u5373\u9876\u6d41\u7684\u5174\u8d77\uff0c\u56fd\u98ce\u65f6\u5149\u5012\u6d41\uff0c30.8%\u6296\u97f3\u4e0a\u7528\u6237\u559c\u6b22\u56fd\u6f6e\u98ce\u683c\u7684\u8bbe\u8ba1\u5143\u7d20\uff0c\u652f\u6301\u56fd\u8d27\u54c1\u724c\u3002\u56fd\u6f6e&\u56fd\u8d27\u6216\u5c06\u6210\u4e3a2022\u5e74\u534e\u6d41\u5373\u9876\u6d41\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.6\u3001\u529e\u516c\u5ba4\u6d45\u79c0\u7684\u5174\u8d77\uff0c\u804c\u573a\u968f\u5fc3\u6240\u6b32\uff0c35.3%\u6296\u97f3\u4e0a\u7528\u6237\u8ba4\u4e3a\u5728\u804c\u573a\u4e2d\u5e94\u8be5\u6ce8\u610f\u7a7f\u642d\u9020\u578b\u3002\u9ad8\u7ea7\u611f\u6216\u5c06\u6210\u4e3a2022\u5e74\u529e\u516c\u5ba4\u6d45\u79c0\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.7\u3001\u51e0\u5206\u50cf\u4ece\u524d\u7684\u5174\u8d77\uff0c\u68a6\u56de\u6469\u767b\u65f6\u4ee3\uff0c32.7%\u6296\u97f3\u4e0a\u7528\u6237\u8d8a\u6765\u8d8a\u559c\u6b22\u6000\u65e7\uff0c\u6536\u85cf\u8001\u7269\u4ef6\uff0c\u4e5f\u4f1a\u5c1d\u8bd5\u590d\u53e4\u98ce\u7a7f\u642d\u4e0e\u9020\u578b\u3002\u751c\u8fa3\u6216\u5c06\u6210\u4e3a2022\u5e74\u51e0\u5206\u50cf\u4ece\u524d\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.8\u3001\u6280\u672f\u6d41\u800d\u9177\u7684\u5174\u8d77\uff0c\u91ca\u653e\u9752\u6625\u6d3b\u529b\uff0c30.4%\u6296\u97f3\u4e0a\u7528\u6237\u52c7\u6562\u5730\u8868\u8fbe\u81ea\u6211\uff0c\u559c\u6b22\u8ffd\u6c42\u81ea\u6211\u3001\u5f70\u663e\u4e2a\u6027\u7684\u8857\u5934\u6587\u5316\u3002\u5bbd\u677e\u6216\u5c06\u62102022\u5e74\u6280\u672f\u6d41\u800d\u9177\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.9\u3001\u66b4\u6c57\u4eea\u5f0f\u611f\u7684\u5174\u8d77\uff0c\u6d3b\u529b\u7535\u91cf\u6ee1\u683c\uff0c45.2%\u6296\u97f3\u4e0a\u7528\u6237\u8ba4\u8bc6\u5230\u5065\u5eb7\u7684\u91cd\u8981\u6027\uff0c\u5e73\u65f6\u4f1a\u575a\u6301\u953b\u70bc\u8eab\u4f53\u3002\u5065\u5eb7\u610f\u8bc6\u52a0\u6df1\uff0c\u529f\u80fd\u6027\u9700\u6c42\u6216\u5c06\u62102022\u5e74\u66b4\u6c57\u4eea\u5f0f\u611f\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

2.3.10\u3001\u6b21\u5143\u827a\u672f\u5bb6\u7684\u9700\u6c42\u65b0\u51fa\u53e3\uff0c\u6253\u7834\u6b21\u5143\u7ed3\u754c\uff0c10.8%\u6296\u97f3\u4e0a\u7528\u6237\u5bf9\u4e8c\u6b21\u5143\u6587\u5316\u5f88\u611f\u5174\u8da3\uff0c\u53ef\u63a5\u53d7JK\u3001Lolita\u3001Cosplay\u7b49\u65b0\u6587\u5316\u3002\u6253\u7834\u6027\u522b\u504f\u89c1\uff0c\u65e0\u6027\u522b\u6216\u5c06\u6210\u4e3a2022\u5e74\u6b21\u5143\u827a\u672f\u5bb6\u751f\u6d3b\u65b9\u5f0f\u4e0b\u7684\u70ed\u70b9\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u8d8b\u52bf\u5176\u5b9e\u6b63\u662f\u6211\u5728\u300a\u54c1\u724c\u5168\u57df\u589e\u957f\u6a21\u578b\u300b\u4e2d\u63d0\u5230\u7684\u56db\u4e2a\u5927\u6d88\u8d39\u8d8b\u52bf\u7684\u5177\u8c61\u5316\u8868\u8fbe\u3002<\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7684\u7ecf\u8425\u77e9\u9635<\/h2>\n\n\n\n

\u6296\u97f3\u7535\u5546\u901a\u8fc7\u5185\u5bb9\u5f00\u542f\u7535\u5546\u65b0\u8d5b\u9053\uff0c\u63a5\u4e0b\u6765\u5c31\u68b3\u7406\u4e00\u4e0b\u54c1\u724c\u5728\u6296\u97f3\u7535\u5546\u53ef\u4ee5\u53d1\u529b\u7684\u7ecf\u8425\u89e6\u70b9\u6709\u54ea\u4e9b\uff0c\u4e3b\u8981\u5206\u4e3a\u4e24\u5927\u6a21\u5757\u2014\u81ea\u8fd0\u8425\u89e6\u70b9\u548c\u5e73\u53f0\u89e6\u70b9\u3002<\/p>\n\n\n\n

3.1\u3001\u54c1\u724c\u81ea\u8fd0\u8425\u89e6\u70b9
\u4e3b\u8981\u5206\u4e3a\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u4e24\u90e8\u5206\u3002<\/p>\n\n\n\n

\u6296\u97f3\u77ed\u89c6\u9891\u5927\u4f53\u4e0a\u53ef\u4ee5\u5206\u4e3a\u4e09\u7c7b\uff1a\u79cd\u8349\u77ed\u89c6\u9891\u3001\u5e26\u8d27\u77ed\u89c6\u9891\u548c\u5f15\u6d41\u77ed\u89c6\u9891\u3002<\/p>\n\n\n\n

\u5e26\u8d27\u77ed\u89c6\u9891\u6700\u663e\u800c\u6613\u89c1\uff0c\u76ee\u7684\u662f\u76f4\u63a5\u6536\u5272\uff0c\u5f15\u6d41\u77ed\u89c6\u9891\u5219\u662f\u4e3a\u54c1\u724c\u76f4\u64ad\u95f4\u9884\u70ed\uff0c\u76ee\u7684\u662f\u95f4\u63a5\u6536\u5272\u3002<\/p>\n\n\n\n

\u66f4\u9ad8\u9636\u6216\u8005\u8bf4\u66f4\u96be\u7684\u5176\u5b9e\u662f\u79cd\u8349\u77ed\u89c6\u9891\uff0c\u56e0\u4e3a\u5f88\u96be\u8861\u91cf\uff0c\u4f46\u6211\u8ba4\u4e3a\u5176\u5b9e\u5b83\u624d\u662f\u54c1\u724c\u5728\u5174\u8da3\u7535\u5546\u4e2d\u6700\u6709\u4ef7\u503c\u7684\u89e6\u70b9\uff0c\u56e0\u4e3a\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u77ed\u89c6\u9891\u79cd\u8349\u5b9e\u73b0\u4ece\u84c4\u6c34\u5230\u6536\u5272\u7684\u5b8c\u6574\u94fe\u8def\u3002\u90a3\u600e\u4e48\u505a\u597d\u79cd\u8349\u77ed\u89c6\u9891\u5462\uff1f\u8001\u767d\u603b\u7ed3\u4e3a4M-Model\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3.1.1\u3001Content-Matrix \u642d\u5efa\u5185\u5bb9\u77e9\u642d
\u6709\u56db\u4e2a\u79cd\u8349\u5173\u952e\u8981\u7d20\u2014\u300c\u4eba\u300d\u300c\u8d27\u300d\u300c\u573a\u300d\u300c\u9700\u300d\uff0c\u5373\u901a\u8fc7\u300c\u4eba\u7269\u300d\u5728\u300c\u573a\u666f\u300d\u4e2d\u901a\u8fc7\u4f7f\u7528\u300c\u5546\u54c1\u300d\u6ee1\u8db3\u300c\u9700\u6c42\u300d\uff0c\u6765\u8ba9\u89c2\u4f17\u5373\u76ee\u6807\u7528\u6237\u6709\u5f3a\u70c8\u7684\u4ee3\u5165\u611f\u8fdb\u800c\u88ab\u79cd\u8349\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u8fd9\u56db\u4e2a\u79cd\u8349\u5173\u952e\u8981\u7d20\uff0c\u5206\u522b\u8bb2\u4e00\u4e0b\u5185\u5bb9\u65b9\u9762\u7684\u5efa\u8bae\uff1a<\/p>\n\n\n\n

\u300c\u4eba\u7269\u300d\uff1a\u7b26\u5408\u54c1\u724c\u8c03\u6027\u53ca\u76ee\u6807\u4eba\u7fa4\u5ba1\u7f8e\u504f\u597d\u3002\u5177\u6709\u8868\u73b0\u529b\u548c\u611f\u67d3\u529b\uff0c\u53ef\u4ee5\u901a\u8fc7\u80a2\u4f53\u8bed\u8a00\u548c\u8bed\u97f3\u8bed\u8c03\u5e26\u52a8\u60c5\u7eea\u3002\u81ea\u5e26\u70ed\u5ea6\u66f4\u4f73\uff08\u5982\u7f51\u7ea2\u3001\u660e\u661f\u7b49\uff09\u3002<\/p>\n\n\n\n

\u300c\u573a\u666f\u300d\uff1a\u5185\u5bb9\u6709\u8d28\u611f\u548c\u8282\u594f\uff0c\u5267\u60c5\u80fd\u591f\u5f15\u4eba\u5165\u80dc\uff0c\u4e0d\u7a81\u5140\u3002\u7ed3\u5408\u70ed\u70b9\u8bdd\u9898\u548c\u5185\u5bb9\u5f62\u5f0f\u3002<\/p>\n\n\n\n

\u300c\u5546\u54c1\u300d\uff1a\u81ea\u7136\u878d\u5165\u573a\u666f\u3002\u4e13\u4e1a\u4ecb\u7ecd\uff0c\u7a81\u51fa\u5356\u70b9\u3002\u4e13\u5c5e\u798f\u5229\u523a\u6fc0\u7528\u6237\u3002<\/p>\n\n\n\n

\u300c\u9700\u6c42\u300d\uff1a\u771f\u5b9e\u76f4\u51fb\u75db\u70b9\u3002<\/p>\n\n\n\n

3.1.2\u3001KOL-Matrix \u642d\u5efa\u8fbe\u4eba\u77e9\u9635
\u53ef\u4ee5\u901a\u8fc7\u76ee\u6807\u4eba\u7fa4\u53cd\u5411\u9009\u62e9\u8fbe\u4eba\u6216\u8005\u901a\u8fc7\u76f4\u63a5\u9009\u62e9\u884c\u4e1a\u8fbe\u4eba\uff0c\u5efa\u8bae\u54c1\u724c\u5148\u548c\u5782\u7c7b\u8fbe\u4eba\u5408\u4f5c\u7b5b\u9009\u51fa\u5185\u5bb9\u77e9\u9635\u4e2d\u7684\u7206\u6b3e\uff0c\u63a5\u7740\u53ef\u4ee5\u590d\u7528\u7206\u6b3e\u5185\u5bb9\u548c\u5934\u90e8\u8fbe\u4eba\u5408\u4f5c\uff0c\u6700\u540e\u518d\u901a\u8fc7\u5934\u90e8\u8fbe\u4eba\u7684\u5f71\u54cd\u529b\u8f90\u5c04\u66f4\u591a\u8170\u5c3e\u90e8\u8fbe\u4eba\u8fdb\u4e00\u6b65\u6269\u5927\u5185\u5bb9\u8986\u76d6\u9762\u3002<\/p>\n\n\n\n

3.1.3\u3001Content-Monitoring \u76d1\u63a7\u79cd\u8349\u5185\u5bb9
\u4e3b\u8981\u901a\u8fc7\u64ad\u653e\u91cf\u548c\u4e92\u52a8\u7387\u6307\u6807\u8fdb\u884c\u76d1\u63a7\uff0c\u8bbe\u5b9a\u597d\u76d1\u63a7\u5468\u671f\u540e\u4e0d\u65ad\u6d4b\u8bd5\u65b0\u7684\u5185\u5bb9\u5e76\u4e14\u4e0d\u65ad\u4f18\u5316\u3002<\/p>\n\n\n\n

3.1.4\u3001Effect-Maximum \u7206\u6b3e\u5185\u5bb9\u653e\u91cf
\u53ef\u4ee5\u5148\u901a\u8fc7\u968f\u5fc3\u63a8\u5feb\u901f\u8bd5\u8dd1\uff0c\u6301\u7eed\u76d1\u63a7\u4e92\u52a8\u7387\u548cROI\u6307\u6807\uff0c\u8fbe\u6210\u8bbe\u5b9a\u7684\u76ee\u6807\u540e\u518d\u901a\u8fc7\u5de8\u91cf\u5343\u5ddd\u8fdb\u884c\u7206\u6b3e\u7d20\u6750\u7684\u6df7\u526a\u6295\u653e\uff0c\u5145\u5206\u69a8\u5e72\u7206\u6b3e\u7d20\u6750\u4ef7\u503c\u3002<\/p>\n\n\n\n

3.2\u3001\u54c1\u724c\u53ef\u53c2\u4e0e\u7684\u5e73\u53f0\u89e6\u70b9
\u4e3b\u8981\u5206\u4e3a\u8425\u9500\u6d3b\u52a8\u548c\u6296\u97f3\u5546\u57ce\u4e24\u90e8\u5206\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3.2.1\u3001\u6296\u97f3\u7535\u5546\u8425\u9500\u6d3b\u52a8
\u533a\u522b\u4e8e\u5176\u4ed6\u5e73\u53f0\u7684\u6838\u5fc3\u5728\u4e8e\u6296\u97f3\u662f\u4e00\u4e2a\u5185\u5bb9\u5e73\u53f0\uff0c\u6296\u97f3\u7535\u5546\u7684\u8425\u9500\u6d3b\u52a8\u6709\u5185\u5bb9\u4fa7\u7684\u72ec\u7279\u70b9\uff0c\u53c2\u4e0e\u8005\u4e0d\u4ec5\u662f\u7528\u6237\u548c\u54c1\u724c\u5546\u5bb6\u4e70\u5356\u53cc\u65b9\uff0c\u8fd8\u591a\u4e86\u8fbe\u4eba\u8fd9\u4e00\u5173\u952e\u56e0\u7d20\uff0c\u76ee\u6807\u4e5f\u4e0d\u4ec5\u6709\u7ed3\u679c\u5bfc\u5411\u7684GMV\uff0c\u8fd8\u6709\u8fc7\u7a0b\u5bfc\u5411\u7684\u79cd\u8349\u3002<\/p>\n\n\n\n

\u6839\u636e\u4e0d\u540c\u7684\u8303\u56f4\u3001\u6d3b\u52a8\u5bf9\u8c61\u3001\u4e1a\u52a1\u6a21\u5f0f\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b\u51e0\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n

\u5e73\u53f0S\u7ea7\/SS\u7ea7\u6d3b\u52a8\uff1a\u5168\u884c\u4e1a\u5e74\u5ea6\u6700\u91cd\u8981\u7684\u8425\u9500\u6d3b\u52a8\u8282\u70b9\u2014618\u5927\u4fc3\u3001818\u5927\u4fc3\u3001\u53cc\u5341\u4e00\u3001\u5e74\u8d27\u8282<\/p>\n\n\n\n

\u5e73\u53f0A\u7ea7\u6d3b\u52a8\uff1a\u5168\u884c\u4e1a\u5927\u4fc3\u6d3b\u52a8\u95f4\u9699\u7684\u8425\u9500\u6d3b\u52a8\u2014\u5973\u738b\u8282\u300151\u8282\u3001510\u8868\u767d\u65e5\u3001\u5f00\u5b66\u5b63\u3001\u4e2d\u79cb\u8282\u3001\u56fd\u5e86\u8282\u3001\u53cc\u5341\u4e8c\u3002<\/p>\n\n\n\n

\u5e73\u53f0\u8425\u9500IP\u6d3b\u52a8\uff1a\u5168\u884c\u4e1a\u5934\u90e8\u54c1\u724c\u5546\u5bb6\u53ef\u53c2\u4e0ePK\u7684\u8425\u9500\u6d3b\u52a8\u2014\u6296\u97f3\u8d85\u54c1\u5927\u8d4f\u3001\u6296\u97f3\u8d85\u54c1\u65e5\u3001\u6296\u97f3\u5f00\u5fc3\u65e5\u3001\u6296\u97f3\u65b0\u9510\u53d1\u5e03\u3002<\/p>\n\n\n\n

\u884c\u4e1a\u6d3b\u52a8\uff1a\u5355\u884c\u4e1a\u5e74\u5ea6\u6700\u91cd\u8981\u7684\u8425\u9500\u6d3b\u52a8\u2014\u98df\u54c1-Hi\u5403\u7f8e\u98df\u8282\u3001\u670d\u9970-\u6296in\u65b0\u98ce\u6f6e\u3001\u7f8e\u5986D-Beauty\u3001\u5bb6\u5c45-\u5bb6\u5c45\u597d\u7269\u63a8\u8350\u5b98\u3002<\/p>\n\n\n\n

\u884c\u4e1aIP\u6d3b\u52a8\uff1a\u5355\u884c\u4e1a\u65e5\u5e38\u8425\u9500\u6d3b\u52a8\u2014\u6296in\u767e\u5473\u8d4f\u3001\u6296in\u751f\u6d3b\u8303\u513f\u3001\u6296in\u6f6e\u7535\u79c0\u3001\u6296in\u901b\u5168\u7403\u3002<\/p>\n\n\n\n

3.2.2\u3001\u6296\u97f3\u5546\u57ce-\u4e2d\u5fc3\u5316\u4ea4\u6613\u573a
\u4f5c\u4e3a\u56fa\u5b9atab\u7684\u72ec\u7acb\u573a\u666f\uff0c\u96c6\u5408\u4e86\u591a\u79cd\u8d27\u67b6\u5f62\u6001\uff0c\u6ee1\u8db3\u76f4\u64ad\u548c\u89c6\u9891\u65e0\u6cd5\u6ee1\u8db3\u7684\u7528\u6237\u9700\u6c42\u3002\u5177\u5907\u641c\u7d22\u3001\u5f39\u7a97\u3001banner\u3001\u53cc\u5217\u7011\u5e03\u6d41\u7b49\u9ec4\u91d1\u8d44\u6e90\u4f4d\uff0c\u5b9e\u73b0\u4e86\u201c\u5174\u8da3\u201d\u4e0e\u201c\u641c\u7d22\u201d\u7684\u53cc\u9762\u805a\u5408\u3002\u5176\u5b9e\u8fd9\u4e5f\u662f\u4e3a\u4e86\u987a\u5e94\u5927\u90e8\u5206\u7535\u5546\u7528\u6237\u957f\u4e45\u7684\u8d27\u67b6\u7535\u5546\u903b\u8f91\uff0c\u8865\u9f50\u7528\u6237\u7684\u8d2d\u7269\u573a\u666f\u3002\u4e00\u65b9\u9762\u662f\u8ba9\u5df2\u7ecf\u517b\u6210\u641c\u7d22\u4e0b\u5355\u4e60\u60ef\u7684\u7528\u6237\u5728\u6296\u97f3\u5546\u57ce\u5b8c\u6210\u201c\u9996\u8d2d\u201d\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u8ba9\u5404\u573a\u666f\u7684\u6210\u719f\u8001\u7528\u6237\u5728\u6296\u97f3\u5546\u57ce\u8fdb\u884c\u201c\u590d\u8d2d\u201d\u3002\u6709\u4e00\u4e2a\u8bcd\u53eb\u201c\u6d41\u91cf\u5916\u6ea2\u201d\uff0c\u6296\u97f3\u5546\u57ce\u5219\u662f\u5e94\u5bf9\u4e4b\u7b56\u3002<\/p>\n\n\n\n

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\u54c1\u724c\u901a\u8fc7\u81ea\u8fd0\u8425\u548c\u5e73\u53f0\u4e24\u4e2a\u89e6\u70b9\u5373\u53ef\u8fdb\u884c\u6296\u97f3\u7535\u5546\u7528\u6237\u7684\u6c9f\u901a\u8fdb\u800c\u5b9e\u73b0\u6296\u97f3\u7535\u5546\u5168\u57df\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7684\u5e95\u5c42\u7ecf\u8425\u7b56\u7565<\/h2>\n\n\n\n

\u6296\u97f3\u7535\u5546\u201cFACT\u2795\u201d\u7ecf\u8425\u7b56\u7565\uff0c\u5176\u4e2dFACT<\/a>\u662f\u5185\u5bb9\u573a\uff0c\u2795\u662f\u6307\u4e2d\u5fc3\u573a\u548c\u8425\u9500\u573a\u3002\u5176\u5b9e\u4f1a\u53d1\u73b0\u8fd9\u91cc\u9762\u7684\u2795\u6b63\u662f\u8001\u767d\u4e0a\u9762\u6240\u5206\u6790\u7684\u54c1\u724c\u7ecf\u8425\u77e9\u9635\u4e2d\u7684\u5e73\u53f0\u89e6\u70b9\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4.1\u3001F-Field\u5546\u5bb6\u81ea\u64ad
\u5546\u5bb6\u81ea\u64ad\u662f\u65e5\u9500\u7ecf\u8425\u7684\u57fa\u672c\u76d8\uff0c\u6210\u4e3a\u5546\u5bb6\u589e\u957f\u7684\u91cd\u8981\u529b\u91cf\u3002\u8fd0\u8425\u597d\u5546\u5bb6\u81ea\u8eab\u7684\u7ecf\u8425\u9635\u5730\u662f\u57fa\u7840\uff0c\u5728\u5546\u5bb6\u81ea\u64ad\u4e2d\uff0c\u5546\u5bb6\u5bf9\u4e8e\u54c1\u724c\u5f62\u8c61\u3001\u8d27\u54c1\u9009\u62e9\u3001\u4f18\u60e0\u529b\u5ea6\u3001\u76f4\u64ad\u8bdd\u672f\u7b49\u5173\u952e\u8fd0\u8425\u8282\u70b9\u62e5\u6709\u5f88\u5f3a\u7684\u628a\u63a7\u529b\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u957f\u65f6\u95f4\u7684\u79ef\u7d2f\uff0c\u5546\u5bb6\u81ea\u64ad\u7684\u4ea7\u51fa\u7a33\u5b9a\uff0c\u8fd0\u8425\u6210\u672c\u76f8\u5bf9\u53ef\u63a7\u3002\u540c\u65f6\uff0c\u5546\u5bb6\u81ea\u64ad\u8fd8\u6709\u52a9\u4e8e\u4e0e\u7528\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\uff0c\u5b9e\u73b0\u4eba\u7fa4\u8d44\u4ea7\u7684\u6301\u7eed\u79ef\u7d2f\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u54c1\u724c\u5e97\u94fa\u81ea\u64ad\u7684\u51e0\u70b9\u5efa\u8bae\uff1a<\/p>\n\n\n\n

1.\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\uff0c\u7b26\u5408\u54c1\u724c\u8c03\u6027\u7684\u5f62\u8c61\u6709\u52a9\u4e8e\u7528\u6237\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u62c9\u8fd1\u7528\u6237\u4e0e\u54c1\u724c\u7684\u8ddd\u79bb\uff0c\u4ece\u800c\u4ea7\u751f\u4fe1\u4efb\u611f\uff0c\u4e3a\u4ea4\u6613\u6253\u4e0b\u57fa\u7840\u30022.\u4fdd\u969c\u8d27\u54c1\u7a33\u5b9a\uff0c\u8fd9\u91cc\u65e2\u5305\u62ec\u8d27\u54c1\u6570\u91cf\u7684\u7a33\u5b9a\uff0c\u4e5f\u5305\u62ec\u8d27\u54c1\u8d28\u91cf\u7684\u7a33\u5b9a\u548c\u4f18\u5316\u30023.\u5b8c\u5584\u670d\u52a1\u4f53\u9a8c\uff0c\u505a\u597d\u670d\u52a1\uff0c\u662f\u54c1\u724c\u957f\u671f\u7ecf\u8425\u7684\u5fc5\u8981\u6761\u4ef6\uff0c\u54c1\u724c\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u5bf9\u4e8e\u5546\u54c1\u3001\u7269\u6d41\u3001\u5ba2\u670d\u7684\u6574\u4f53\u8bc4\u4ef7\uff0c\u5e76\u505a\u51fa\u76f8\u5e94\u7684\u6539\u5584\u3002<\/p>\n\n\n\n

4.\u914d\u5408\u5e7f\u544a\u6295\u653e\uff0c\u5e7f\u544a\u6295\u653e\u662f\u5e97\u94fa\u83b7\u53d6\u6d41\u91cf\u7684\u91cd\u8981\u65b9\u5f0f\uff0c\u800c\u5e7f\u544a\u6295\u653e\u7684\u7b56\u7565\u9700\u8981\u505a\u5230\u5206\u949f\u7ea7\u7684\u5b9e\u65f6\u8c03\u6574\uff0c\u5546\u5bb6\u53ef\u4ee5\u5728\u5de8\u91cf\u5343\u5ddd\u5e73\u53f0\u4e00\u7ad9\u5f0f\u5b9e\u73b0\u591a\u6837\u5316\u7684\u5e7f\u544a\u6295\u653e\u76ee\u6807\u30025.\u5206\u6790\u7ecf\u8425\u6570\u636e\uff0c\u5bf9\u5e97\u94fa\u7ecf\u8425\u7684\u591a\u79cd\u6570\u636e\u6307\u6807\u8fdb\u884c\u8ffd\u8e2a\uff0c\u5e76\u5b9e\u65f6\u53cd\u9988\u5230\u76f4\u64ad\u95f4\u7684\u4f18\u5316\u63aa\u65bd\u4e2d\uff0c\u5173\u952e\u5b9e\u65f6\u6307\u6807\u5305\u62ec\u5728\u7ebf\u4eba\u6570\u3001\u652f\u4ed8GMV\u3001\u5546\u54c1\u70b9\u51fb\u7387\u3001GPM\uff08\u5546\u54c1\u7684\u5343\u6b21\u89c2\u770b\u6210\u4ea4\uff09\u7b49\uff0c\u5173\u952e\u8d8b\u52bf\u6307\u6807\u5305\u62ec\u6d4f\u89c8\u91cf\u3001\u6709\u6548\u76f4\u64ad\u65f6\u957f\u3001\u4eba\u5747\u89c2\u770b\u65f6\u957f\u3001\u6210\u4ea4\u4ef6\u5355\u4ef7\u4ee5\u53ca\u6210\u4ea4\u8f6c\u5316\u7387\u7b49\uff0c\u7528\u4ee5\u5224\u65ad\u5e97\u94fa\u6210\u957f\u8d8b\u52bf\u3002<\/p>\n\n\n\n

4.2\u3001A-Alliance\u8fbe\u4eba\u77e9\u9635
\u8fbe\u4eba\u77e9\u9635\u662f\u751f\u610f\u589e\u957f\u7684\u653e\u5927\u5668\uff0c\u8bb8\u591a\u5546\u5bb6\u4e0e\u4f17\u591a\u8fbe\u4eba\u5efa\u7acb\u4e86\u7d27\u5bc6\u7684\u8054\u76df\u5408\u4f5c\u5173\u7cfb\uff0c\u5546\u5bb6\u751f\u610f\u968f\u7740\u8fbe\u4eba\u80fd\u529b\u548c\u6570\u91cf\u7684\u589e\u52a0\u800c\u5feb\u901f\u6210\u957f\u3002\u8fbe\u4eba\u77e9\u9635\u5e76\u4e0d\u662f\u7b80\u5355\u7684\u8fbe\u4eba\u5e26\u8d27\uff0c\u54c1\u724c\u4e0e\u5339\u914d\u5ea6\u9ad8\u7684\u8fbe\u4eba\u5efa\u7acb\u957f\u671f\u7684\u7d27\u5bc6\u5408\u4f5c\uff0c\u4ee5\u7a33\u5b9a\u7684\u9891\u7387\u89e6\u8fbe\u7528\u6237\uff0c\u4e3a\u5546\u5bb6\u63d0\u4f9b\u9500\u91cf\u548c\u77e5\u540d\u5ea6\u7684\u589e\u91cf\u3002\u6b64\u5916\uff0c\u54c1\u724c\u4e5f\u9700\u8981\u6301\u7eed\u8ddf\u8e2a\u8fbe\u4eba\u7684\u6570\u636e\u8868\u73b0\uff0c\u5e76\u4e0d\u65ad\u4f18\u5316\u8fbe\u4eba\u77e9\u9635\u7684\u7ec4\u6210\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u54c1\u724c\u8fbe\u4eba\u77e9\u9635\u6709\u51e0\u70b9\u5efa\u8bae\uff1a1.\u9ad8\u6548\u8fbe\u4eba\u5efa\u8054\uff0c\u53ef\u4ee5\u901a\u8fc7\u6296Link\u3001\u7cbe\u9009\u8054\u76df\u548c\u661f\u4e91\u8ba1\u5212\u4e0e\u8fbe\u4eba\u8fdb\u884c\u9ad8\u6548\u5efa\u8054\uff0c\u5feb\u901f\u589e\u52a0\u5408\u4f5c\u8fbe\u4eba\u6570\u91cf\u30022.\u5206\u6790\u8fbe\u4eba\u6570\u636e\uff0c\u91cd\u70b9\u5173\u6ce8\u4e24\u4e2a\u6570\u636e\u6307\u6807\uff0c\u4e00\u4e2a\u662f\u8fbe\u4eba\u7684\u8f6c\u5316\u7387\uff0c\u901a\u8fc7\u8fbe\u4eba\u8f6c\u5316\u7387\u5bf9\u6bd4\u884c\u4e1a\u5e73\u5747\u8f6c\u5316\u7387\uff0c\u5e2e\u52a9\u54c1\u724c\u5224\u65ad\u8fbe\u4eba\u548c\u8d27\u54c1\u7684\u5339\u914d\u7a0b\u5ea6\u3002\u53e6\u4e00\u4e2a\u662f\u5355\u5546\u54c1\u5c55\u73b0\u6b21\u6570\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u521d\u6b65\u5224\u65ad\u672c\u573a\u76f4\u64ad\u7684\u6d41\u91cf\u8868\u73b0\uff0c\u662f\u5426\u7ed9\u5546\u54c1\u63d0\u4f9b\u4e86\u5145\u8db3\u7684\u5c55\u73b0\u673a\u4f1a\u3002<\/p>\n\n\n\n

4.3\u3001C-Campaign\u4e3b\u9898\u6d3b\u52a8
\u4e3b\u9898\u6d3b\u52a8\u662f\u89c4\u6a21\u9500\u91cf\u7684\u7206\u53d1\u573a\u3002\u7535\u5546\u5927\u4fc3\u3001\u8425\u9500IP\u3001\u884c\u4e1a\u6d3b\u52a8\u7b49\u4e00\u7cfb\u5217\u4e3b\u9898\u6d3b\u52a8\uff0c\u8d4b\u4e88\u4e86\u6296\u97f3\u7535\u5546\u8282\u65e5\u5316\u3001\u4e3b\u9898\u5316\u7684\u8425\u9500\u80fd\u529b\uff0c\u4e3a\u7528\u6237\u4e0d\u65ad\u521b\u9020\u5728\u6296\u97f3\u4e0a\u6d88\u8d39\u7684\u7406\u7531\u548c\u5fc3\u667a\uff0c\u5e76\u501f\u52a9\u89c4\u6a21\u5316\u7684\u6d41\u91cf\u805a\u96c6\u6548\u5e94\uff0c\u5728\u77ed\u65f6\u95f4\u5185\u5f15\u7206\u9ad8\u6210\u5355\u7684\u96c6\u4e2d\u4ea4\u6613\uff0c\u662f\u5546\u5bb6\u501f\u52a9\u5e73\u53f0\u8d44\u6e90\u5feb\u901f\u6210\u957f\u7684\u91cd\u8981\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u8425\u9500\u6d3b\u52a8\u7684\u4e3b\u8981\u5efa\u8bae\u662f\u8981\u505a\u597d\u5145\u5206\u7684\u51c6\u5907\uff0c\u9996\u5148\u8981\u591a\u5c42\u6b21\u6709\u9009\u62e9\u6027\u7684\u53c2\u4e0e\u8425\u9500\u6d3b\u52a8\uff0c\u4e00\u65e6\u786e\u8ba4\u540e\uff0c\u987b\u5728\u6d3b\u52a8\u524d\u7cbe\u7ec6\u6253\u78e8\u5f53\u5929\u7684\u5185\u5bb9\u89c4\u5212\u3001\u8d27\u54c1\u7ec4\u5408\u3001\u670d\u52a1\u673a\u5236\u4ee5\u53ca\u6295\u653e\u8ba1\u5212\uff0c\u5e76\u5728\u5f53\u65e5\u6309\u7167\u73b0\u573a\u60c5\u51b5\u7075\u6d3b\u5e94\u53d8\uff0c\u6293\u4f4f\u673a\u4f1a\u4fc3\u6210\u9500\u91cf\u7206\u53d1\u3002<\/p>\n\n\n\n

\u53ef\u4ee5\u5206\u4e3a\u56db\u4e2a\u9636\u6bb5\uff1a\u7b79\u5907\u671f\uff1a\u901a\u8fc7\u4eba\u8d27\u5339\u914d\u6d4b\u8bd5\uff0c\u9501\u5b9a\u7206\u6b3e\u6f5c\u529b\u3002\u9884\u70ed\u671f\uff1a\u901a\u8fc7\u5185\u5bb9\u5f15\u5bfc\u8bdd\u9898\uff0c\u79ef\u7d2f\u7528\u6237\u5fc3\u667a\u3002\u6d3b\u52a8\u671f\uff1a\u5168\u9762\u6295\u653e\uff0c\u6d41\u91cf\u52a9\u63a8\u914d\u5408\u6c1b\u56f4\u63d0\u5347\u8425\u9020\u5927\u4fc3\u4f53\u611f\u3002\u8fd4\u573a\u671f\uff1a\u5185\u5bb9\u5ef6\u7eed\u70ed\u5ea6\uff0c\u6c89\u6dc0\u7c89\u4e1d\u4f1a\u5458\u3002<\/p>\n\n\n\n

4.4\u3001T-Top KOL\u5934\u90e8\u5927V
\u54c1\u724c\u4e0e\u660e\u661f\u4ee5\u53ca\u5934\u90e8\u8fbe\u4eba\u7b49Top KOL\u7684\u5408\u4f5c\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u54c1\u5ba3\u548c\u9500\u91cf\u7684\u201c\u53cc\u5f15\u7206\u201d\u3002\u660e\u661f\u548c\u5934\u90e8\u8fbe\u4eba\uff0c\u501f\u52a9\u4ed6\u4eec\u5f3a\u5927\u7684\u7c89\u4e1d\u5f71\u54cd\u529b\u548c\u4eba\u8bbe\u80cc\u4e66\uff0c\u5236\u9020\u70ed\u70b9\u8425\u9500\u4e8b\u4ef6\uff0c\u5e2e\u52a9\u54c1\u724c\u8fc5\u901f\u7834\u5708\u3002<\/p>\n\n\n\n

4.5\u3001\u2795\u4e2d\u5fc3\u573a\/\u8425\u9500\u573a
\u6296\u97f3\u7535\u5546\u8fdb\u4e00\u6b65\u7a81\u51fa\u6296\u97f3\u5546\u57ce\uff0c\u501f\u6b64\u4e5f\u5c06\u5f62\u6210\u6296\u97f3\u7535\u5546\u7684\u56db\u5927\u573a\u57df\u5b8c\u6574\u95ed\u73af\uff0c\u76f4\u64ad-\u89c4\u6a21\u5316\u7206\u53d1\uff0c\u77ed\u89c6\u9891-\u6df1\u5ea6\u5174\u8da3\u79cd\u8349\uff0c\u641c\u7d22-\u9700\u6c42\u7cbe\u51c6\u5339\u914d\uff0c\u5546\u57ce-\u7a33\u5b9a\u7684\u4ea4\u6613\u573a\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u641c\u7d22\uff0c\u54c1\u724c\u9700\u8981\u505a\u597d\u5173\u952e\u8bcd\u4f18\u5316\u53ca\u5185\u5bb9\u4f9b\u7ed9\uff0c\u8ba9\u7528\u6237\u201c\u641c\u5f97\u5230\u201d\uff0c\u540c\u65f6\u505a\u597d\u641c\u7d22\u5c55\u73b0\uff0c\u5438\u5f15\u7528\u6237\u70b9\u51fb\u3002\u5173\u4e8e\u5546\u57ce\uff0c\u5219\u9700\u8981\u54c1\u724c\u63d0\u5347\u597d\u8d27\u4f9b\u7ed9\uff0c\u4f18\u5316\u5546\u8be6\u9875\u5c55\u793a\uff0c\u505a\u597d\u5e97\u94fa\u88c5\u4fee\uff0c\u79ef\u6781\u53c2\u4e0e\u9891\u9053\u6d3b\u52a8\u3002<\/p>\n\n\n\n

\u8425\u9500\u573a\u6307\u54c1\u724c\u7ed3\u5408\u300c\u5de8\u91cf\u5f15\u64ce\u300d\u7684\u8425\u9500\u80fd\u529b\uff0c\u5168\u9762\u63d0\u5347\u54c1\u724c\u7834\u5708\u3001\u84c4\u6c34\u79cd\u8349\u3001\u6210\u4ea4\u8f6c\u5316\u548c\u8d44\u4ea7\u6c89\u6dc0\uff0c\u5b9e\u73b0\u957f\u6548\u589e\u957f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4.6\u3001\u6296\u97f3\u7535\u5546\u7ec4\u7ec7\u7ed3\u6784
\u9700\u8981\u56f4\u7ed5\u5174\u8da3\u7535\u5546\u7528\u5185\u5bb9\u94fe\u63a5\u4eba\u548c\u8d27\u7684\u7ecf\u8425\u903b\u8f91\uff0c\u4ee5\u6301\u7eed\u751f\u4ea7\u4f18\u8d28\u7684\u5546\u54c1\u5185\u5bb9\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u4f18\u5316\u4eba\u5458\u80fd\u529b\u4e0e\u7ec4\u7ec7\u7ed3\u6784\u3002\u9700\u8981\u56f4\u7ed5\u5185\u5bb9\u3001\u5546\u54c1\u3001\u8fbe\u4eba\u3001\u5e7f\u544a\u3001\u670d\u52a1\u4e94\u5927\u7ef4\u5ea6\u5168\u9762\u5347\u7ea7\u7ec4\u7ec7\u7ed3\u6784\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4.6.1\u3001\u5185\u5bb9\u751f\u4ea7
\u6296\u97f3\u7535\u5546\u7684\u8fd0\u8425\u6838\u5fc3\uff0c\u901a\u8fc7\u52a0\u5f3a\u5185\u5bb9\u5236\u4f5c\u56e2\u961f\u7684\u80fd\u529b\u5efa\u8bbe\uff0c\u5c06\u5185\u5bb9\u56e2\u961f\u4e0e\u5176\u4ed6\u8fd0\u8425\u56e2\u961f\u7d27\u5bc6\u7ed3\u5408\uff0c\u8ba9\u5185\u5bb9\u751f\u4ea7\u8d2f\u7a7f\u4e8e\u6296\u97f3\u7535\u5546\u4e1a\u52a1\u7684\u5404\u4e2a\u90e8\u5206\u3002<\/p>\n\n\n\n

4.6.2\u3001\u5546\u54c1\u7ba1\u7406
\u4f18\u4ef7\u597d\u7269\u662f\u591a\u6570\u6296\u97f3\u7528\u6237\u7684\u8d2d\u7269\u6838\u5fc3\u9700\u6c42\u3002\u6296\u97f3\u7528\u6237\u5bf9\u4e8e\u65b0\u54c1\u6709\u7740\u5929\u7136\u7684\u9ad8\u63a5\u53d7\u5ea6\u548c\u5174\u8da3\u5ea6\u3002<\/p>\n\n\n\n

4.6.3\u3001\u8fbe\u4eba\u8fd0\u8425
\u8fbe\u4eba\u77e9\u9635\u7684\u5efa\u7acb\u548c\u5934\u90e8\u5927V\u7684\u5408\u4f5c\uff0c\u662f\u6296\u97f3\u7535\u5546\u751f\u6001\u4e2d\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u8fbe\u4eba\u4e0d\u4ec5\u662f\u6838\u5fc3\u7684\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u540c\u65f6\u4e5f\u662f\u8fde\u63a5\u6d88\u8d39\u8005\u7684\u6865\u6881\u3002<\/p>\n\n\n\n

4.6.4\u3001\u5e7f\u544a\u6295\u653e
\u6296\u97f3\u7535\u5546\u4f5c\u4e3a\u4ee5\u5185\u5bb9\u4e3a\u6838\u5fc3\u7684\u5174\u8da3\u63a8\u8350\u7535\u5546\uff0c\u4e0e\u4f20\u7edf\u7535\u5546\u6700\u5927\u7684\u533a\u522b\u5c31\u5728\u4e8e\u5185\u5bb9\u7684\u52a8\u6001\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u5e7f\u544a\u6295\u653e\u56e2\u961f\u5728\u6e05\u695a\u751f\u610f\u76ee\u6807\u548c\u5e7f\u544a\u6295\u653e\u903b\u8f91\u7684\u540c\u65f6\uff0c\u8fd8\u9700\u8981\u5bf9\u5185\u5bb9\u7684\u6570\u636e\u8868\u73b0\u8fdb\u884c\u5b9e\u65f6\u7684\u68c0\u6d4b\uff0c\u505a\u5230\u5206\u949f\u7ea7\u7684\u7cbe\u7ec6\u5316\u8c03\u63a7\uff0c\u624d\u80fd\u6700\u5927\u9650\u5ea6\u5730\u4e3a\u6296\u97f3\u7535\u5546\u7684\u7ecf\u8425\u505a\u6d41\u91cf\u4e0a\u7684\u4fdd\u969c\u3002<\/p>\n\n\n\n

4.6.5\u3001\u670d\u52a1\u4fdd\u969c
\u7528\u6237\u6bcf\u4e00\u6b21\u7684\u6d88\u8d39\u7ecf\u5386\u90fd\u662f\u9010\u6b65\u5efa\u7acb\u4fe1\u4efb\u7684\u673a\u4f1a\uff0c\u56e0\u6b64\u597d\u7684\u552e\u524d\u552e\u540e\u670d\u52a1\u6210\u4e3a\u4e86\u5546\u5bb6\u7ecf\u8425\u4e2d\u5fc5\u987b\u5173\u6ce8\u7684\u91cd\u70b9\u3002\u670d\u52a1\u5206\u5c06\u4f1a\u5f71\u54cd\u5230\u5546\u5bb6\u7684\u63a8\u8350\u6d41\u91cf\u83b7\u53d6\uff0c\u6d3b\u52a8\u63d0\u62a5\u7b49\u8bf8\u591a\u6743\u76ca\u3002<\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7684\u589e\u957f\u5fc5\u5907\u5de5\u5177<\/h2>\n\n\n\n

\u6700\u540e\u4e00\u90e8\u5206\u662f\u672c\u6587\u7684\u91cd\u4e2d\u4e4b\u91cd\uff0c\u56e0\u4e3a\u201c\u5de5\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5148\u5229\u5176\u5668\u201d\u3002\u5408\u7406\u5730\u8fd0\u7528\u597d\u4ea7\u54c1\u5de5\u5177\uff0c\u662f\u6296\u97f3\u7535\u5546\u589e\u957f\u63d0\u6548\u7684\u5173\u952e\uff0c\u54c1\u724c\u589e\u957f\u7b56\u7565\u4e5f\u662f\u8981\u901a\u8fc7\u4ea7\u54c1\u5de5\u5177\u8fdb\u884c\u5e94\u7528\u843d\u5730\u3002\u8bb2\u4e00\u4e0b\u8001\u767d\u8ba4\u4e3a\u7684\u6296\u97f3\u7535\u5546\u5de5\u5177\u94c1\u4e09\u89d2\u3002<\/p>\n\n\n\n

5.1\u3001\u6296\u5e97
\u6296\u5e97\u662f\u6296\u97f3\u7535\u5546\u5546\u5bb6\u5b9e\u73b0\u4e00\u7ad9\u5f0f\u7ecf\u8425\u7684\u5e73\u53f0\uff0c\u4e3a\u5546\u5bb6\u63d0\u4f9b\u5168\u94fe\u8def\u670d\u52a1\uff0c\u5e2e\u52a9\u5546\u5bb6\u957f\u6548\u7ecf\u8425\u9ad8\u6548\u4ea4\u6613\uff0c\u5b9e\u73b0\u751f\u610f\u7684\u65b0\u589e\u957f\uff0c\u5b83\u4e3b\u8981\u80fd\u591f\u5b9e\u73b0\u56db\u5927\u80fd\u529b\uff1a<\/p>\n\n\n\n

5.1.1\u3001\u552e\u524d\u51c6\u5907
\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u5f00\u901a\u53f7\u5e97\u4e00\u4f53\uff0c\u5b9e\u73b0\u5bf9\u8d26\u53f7\u7684\u5185\u5bb9\u677f\u5757\u548c\u7535\u5546\u677f\u5757\u8fdb\u884c\u7edf\u4e00\u7684\u7ba1\u7406\u3002\u901a\u8fc7\u5546\u54c1\u7ba1\u7406\u5b9e\u73b0\u5546\u54c1\u7684\u4e0a\u4e0b\u67b6\u53ca\u6a71\u7a97\u9875\u8bbe\u7f6e\u3002\u901a\u8fc7\u5e97\u94fa\u88c5\u4fee\u4f18\u5316\u7528\u6237\u901b\u5e97\u4f53\u9a8c\u3002\u8fd0\u7528\u8425\u9500\u5de5\u5177\u8bbe\u7f6e\u591a\u6837\u5316\u7684\u8425\u9500\u73a9\u6cd5\uff0c\u5982\u4f18\u60e0\u5238\u3001\u9650\u65f6\u6d3b\u52a8\u3001\u5b9a\u65f6\u5f00\u552e\u7b49\u3002<\/p>\n\n\n\n

5.1.2\u3001\u5e26\u8d27\u63a8\u5e7f
\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u6296\u5e97\u5f00\u542f\u76f4\u64ad\u95f4\u5e26\u8d27\u53ca\u77ed\u89c6\u9891\u5e26\u8d27\u3002\u540c\u65f6\u901a\u8fc7\u8ba2\u5355\u7ba1\u7406\u5b8c\u6210\u53d1\u8d27\u5c65\u7ea6\uff1b\u5e76\u4e14\u5728\u540e\u53f0\u53ef\u770b\u5230\u6240\u6709\u5546\u54c1\u7684\u9500\u552e\u6570\u636e\u3002<\/p>\n\n\n\n

5.1.3\u3001\u552e\u540e\u670d\u52a1
\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u552e\u540e\u5de5\u4f5c\u53f0\u5b9e\u65f6\u5904\u7406\u552e\u540e\u95ee\u9898\uff0c\u63d0\u5347\u7528\u6237\u552e\u540e\u670d\u52a1\u4f53\u9a8c\uff0c\u5305\u62ec\u201c\u552e\u540e\u5c0f\u52a9\u624b\u201d\u3001\u201c\u98de\u9e3d\u201d\u7b49\u5de5\u5177\u3002<\/p>\n\n\n\n

5.1.4\u3001\u670d\u52a1\u5e02\u573a
\u4e3a\u6ee1\u8db3\u54c1\u724c\u7684\u591a\u5143\u9700\u6c42\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u670d\u52a1\u5e02\u573a\u4e0e\u66f4\u591a\u670d\u52a1\u5546\u8fdb\u884c\u5408\u4f5c\uff0c\u5b9a\u5236\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u63d0\u5347\u7ecf\u8425\u6548\u7387\u3002<\/p>\n\n\n\n

5.2\u3001\u5de8\u91cf\u5343\u5ddd
\u5de8\u91cf\u5343\u5ddd\u662f\u6296\u97f3\u7535\u5546\u5e7f\u544a\u5e73\u53f0\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e00\u4f53\u5316\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002\u201c\u79fb\u52a8\u7aef\u5c0f\u5e97\u968f\u5fc3\u63a8\u201d\u3001\u201cPC\u7aef\u6781\u901f\u63a8\u5e7f\u201d\u548c\u201cPC\u7aef\u4e13\u4e1a\u63a8\u5e7f\u201d\u4e09\u4e2a\u7248\u672c\u6ee1\u8db3\u54c1\u724c\u591a\u79cd\u63a8\u5e7f\u8bc9\u6c42\u3002\u5b83\u4e3b\u8981\u80fd\u591f\u5b9e\u73b0\u4e09\u5927\u80fd\u529b\uff1a<\/p>\n\n\n\n

5.2.1\u3001\u6df1\u5ea6\u878d\u5408\u7ecf\u8425\u573a\u666f
\u901a\u8fc7\u54c1\u724c\u5e7f\u544a\u3001\u76f4\u64ad\u63a8\u5e7f\u53ca\u5546\u54c1\u63a8\u5e7f\u6ee1\u8db3\u54c1\u724c\u7684\u4e0d\u540c\u8425\u9500\u9700\u6c42\u3002\u5728\u7535\u5546\u8f6c\u5316\u65b9\u9762\uff0c\u652f\u6301\u6d45\u5c42\u8f6c\u5316\u76ee\u6807\uff08\u89c2\u770b\u3001\u4e92\u52a8\u3001\u505c\u7559\uff09\u53ca\u6df1\u5c42\u8f6c\u5316\u76ee\u6807\uff08\u77ed\u89c6\u9891\u5546\u54c1\u8d2d\u4e70\u3001\u76f4\u64ad\u4e0b\u5355\uff09\u52a9\u529b\u7ecf\u8425\u5168\u573a\u666f\u3002<\/p>\n\n\n\n

5.2.2\u3001\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500
\u901a\u8fc7\u81ea\u52a8\u5316\u6295\u653e\u7cfb\u7edf\uff0c\u63d0\u4f9b\u9009\u54c1\u3001\u9884\u7b97\u3001\u51fa\u4ef7\u3001\u5b9a\u5411\u7684\u5efa\u8bae\u548c\u81ea\u52a8\u4f18\u5316\u80fd\u529b\uff0c\u901a\u8fc7\u521b\u7f16\u4f53\u7cfb\uff0c\u63d0\u4f9b\u76f4\u64ad\u9ad8\u5149\u526a\u8f91\u548c\u77ed\u89c6\u9891\u5185\u5bb9\u4f18\u5316\uff0c\u63d0\u5347\u521b\u610f\u7d20\u6750\u8d28\u91cf\u3002<\/p>\n\n\n\n

5.2.3\u3001\u6570\u636e\u6280\u672f\u652f\u6301
\u901a\u8fc7DMP\u80fd\u529b\uff0c\u6253\u9020\u7535\u5546\u573a\u666f\u4e0b\u7684\u4eba\u7fa4\u8425\u9500\uff0c\u6ee1\u8db3\u54c1\u724c\u4eba\u7fa4\u6316\u6398\u3001\u6d1e\u5bdf\u3001\u5708\u9009\u53ca\u6295\u653e\u9700\u6c42\uff0c\u5e76\u80fd\u591f\u901a\u8fc7\u6295\u524d\u5206\u6790\u3001\u6295\u4e2d\u8bca\u65ad\u4f18\u5316\u3001\u6295\u540e\u5f52\u56e0\u5ea6\u91cf\uff0c\u52a8\u6001\u8c03\u6574\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n

5.3\u3001\u6296\u97f3\u7535\u5546\u7f57\u76d8<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u672c\u6587\u7740\u91cd\u8bb2\u4e00\u8bb2\u805a\u7126\u4e8e\u54c1\u724c\u7ef4\u5ea6\u7684\u7f57\u76d8\u00b7\u7b56\u7565\uff0c\u7f57\u76d8\u00b7\u7b56\u7565\u5b9a\u4f4d\u4e8e\u54c1\u724c\u751f\u610f\u589e\u957f\u5f15\u64ce\uff0c\u53ef\u4ee5\u4e3a\u54c1\u724c\u5c24\u5176\u662f\u96c6\u56e2\u54c1\u724c\u5728\u6296\u97f3\u7535\u5546\u7ecf\u8425\u63d0\u4f9b\u56db\u5927\u80fd\u529b\uff0c\u8001\u767d\u603b\u7ed3\u4e3aGIFT-Power\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5.3.1\u3001Global\u5168\u5c40\u529b
\u4e3a\u54c1\u724c\u51b3\u7b56\u5c42\u63d0\u4f9b\u5168\u5c40\u770b\u6570+\u8d44\u6e90\u7275\u5f15\u80fd\u529b\uff0c\u54c1\u724c\u5728\u6296\u97f3\u7535\u5546\u957f\u671f\u53d1\u5c55\u540e\u591a\u4e3a\u77e9\u9635\u5316\u8fd0\u8425\uff0c\u5373\u591a\u5e97\u94fa\u591a\u8d26\u53f7\uff0c\u6570\u636e\u5206\u6563\u7684\u95ee\u9898\u5219\u4f34\u968f\u800c\u6765\u3002\u7f57\u76d8\u00b7\u7b56\u7565\u7684\u54c1\u724c\u9a7e\u9a76\u8231\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u505a\u5230\u5168\u57df\u6570\u636e\u6574\u5408\u3001\u4eba\u7fa4\u8d44\u4ea7\u6574\u5408\u3001\u5168\u57df\u6d41\u91cf\u76d1\u63a7\u4ee5\u53ca\u5168\u57df\u5546\u54c1\u8ddf\u8e2a\u3002\u4f5c\u4e3a\u51b3\u7b56\u5c42\u53ef\u4ee5\u901a\u8fc7\u6574\u4f53\u6570\u636e\u5feb\u901f\u5b9a\u4f4d\u95ee\u9898\u3001\u5e03\u5c40\u8d44\u6e90\u548c\u5236\u5b9a\u6218\u7565\u3002<\/p>\n\n\n\n

5.3.2\u3001Foresee\u524d\u77bb\u529b
\u4e3a\u54c1\u724c\u5e02\u573a\u548c\u7535\u5546\u56e2\u961f\u63d0\u4f9b\u5e02\u573a\u6d1e\u5bdf+\u70ed\u95e8\u8ffd\u8e2a\u7684\u80fd\u529b\uff0c\u6296\u97f3\u7535\u5546\u4f5c\u4e3a\u5185\u5bb9\u7535\u5546\uff0c\u533a\u522b\u4e8e\u4f20\u7edf\u8d27\u67b6\u5f0f\u7535\u5546\u6700\u5927\u7684\u4e0d\u540c\u5c31\u5728\u4e8e\u5185\u5bb9\u7684\u524d\u7f6e\u4ef7\u503c\uff0c\u5df2\u7ecf\u5b8c\u6210\u7684\u4ea4\u6613\u53ea\u662f\u7ed3\u679c\uff0c\u7ed3\u679c\u6027\u6570\u636e\u5f80\u5f80\u662f\u6ede\u540e\u7684\uff0c\u4f46\u7528\u6237\u5728\u6296\u97f3\u5185\u5bb9\u4e0b\u7684\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u6536\u85cf\u751a\u81f3\u89c2\u770b\u4e0e\u5426\u7b49\u4e92\u52a8\u884c\u4e3a\u662f\u524d\u7f6e\u4e8e\u4ea4\u6613\u524d\u7684\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u7684\u53ef\u4ee5\u4ee3\u8868\u7528\u6237\u7684\u8d2d\u4e70\u504f\u597d\u3002<\/p>\n\n\n\n

\u7f57\u76d8\u00b7\u7b56\u7565\u7684\u5e02\u573a\u6d1e\u5bdf\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u7535\u5546\u90e8\u770b\u5230\u6574\u4e2a\u884c\u4e1a\u5927\u76d8\u7684\u8d8b\u52bf\uff0c\u66f4\u6709\u4ef7\u503c\u7684\u662f\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5e02\u573a\u90e8\u770b\u5230\u9700\u6c42\u8d8b\u52bf\uff0c\u8ffd\u8e2a\u5e02\u573a\u70ed\u8bcd\uff0c\u8fd9\u91cc\u7684\u70ed\u8bcd\u65e2\u5305\u542b\u641c\u7d22\u8bcd\u4e5f\u5305\u542b\u5185\u5bb9\u8bcd\uff0c\u8ba9\u54c1\u724c\u66f4\u6e05\u695a\u7684\u4e86\u89e3\u5728\u81ea\u5df1\u6240\u5904\u7684\u884c\u4e1a\uff0c\u4e86\u89e3\u7528\u6237\u90fd\u5728\u641c\u4ec0\u4e48\u90fd\u5728\u770b\u4ec0\u4e48\uff0c\u6709\u7684\u653e\u77e2\u7684\u505a\u8425\u9500\u3002\u5b9e\u73b0\u65b0C2M\uff08Content to Manufact<\/a><\/span>urer\uff09\u6a21\u5f0f\u3002<\/p>\n\n\n\n

5.3.3\u3001Identify\u9274\u522b\u529b
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5.3.4\u3001Target\u7cbe\u51c6\u529b
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\"\"<\/figure>\n\n\n\n

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