{"id":70154,"date":"2022-06-06T11:26:37","date_gmt":"2022-06-06T03:26:37","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=70154"},"modified":"2022-06-06T11:26:48","modified_gmt":"2022-06-06T03:26:48","slug":"barkbox-%e5%a6%82%e4%bd%95%e9%9d%a0%e4%b8%80%e6%b5%81%e7%9a%84%e8%ae%a2%e9%98%85%e6%9c%8d%e5%8a%a1%e5%ae%9e%e7%8e%b0-95-%e7%9a%84%e7%94%a8%e6%88%b7%e7%95%99%e5%ad%98%ef%bd%9c%e7%9f%a5%e5%ae%b6dt","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/70154.html","title":{"rendered":"\u00a0BarkBox \u5982\u4f55\u9760\u4e00\u6d41\u7684\u8ba2\u9605\u670d\u52a1\u5b9e\u73b0 95% \u7684\u7528\u6237\u7559\u5b58\uff5c\u77e5\u5bb6DTC\u7814\u7a76\u9662"},"content":{"rendered":"\n<p>\u8ba2\u9605\u5f0f\u7535\u5546 &#8212;- \u4e00\u79cd\u4e0d\u5bb9\u5ffd\u89c6\u7684 DTC <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span><\/p>\n\n\n\n<p>\u8ba2\u9605\u5f0f\u7535\u5546\u662f\u4e00\u79cd\u91cd\u8981\u7684 DTC \u5546\u4e1a\u5f62\u5f0f\uff0c\u957f\u671f\u5438\u5f15\u7740\u521d\u521b\u4f01\u4e1a\u53ca\u6210\u719f\u7684\u6d88\u8d39\u54c1\u724c\u3002DTC \u521d\u521b\u4f01\u4e1a\u5728\u8d44\u672c\u6295\u8d44\u7684\u63a8\u52a8\u4e0b\uff0c\u5728\u9152\u6c34\u3001\u5a74\u513f\u7528\u54c1\u3001\u5316\u5986\u54c1\u3001\u8425\u517b\u8865\u5145\u5242\u3001\u9910\u5305\u3001\u5ba0\u7269\u98df\u54c1\u3001\u5243\u987b\u5200\u7b49\u9886\u57df\u9646\u9646\u7eed\u7eed\u63a8\u51fa\u4e86\u8ba2\u9605\u5f0f\u4e1a\u52a1\u3002\u6210\u719f\u7684\u8001\u724c\u6d88\u8d39\u54c1\u54c1\u724c\u5982\u5b9d\u6d01\u63a8\u51fa\u4e86 Gillette on Demand\u3001\u4e1d\u8299\u5170\u63a8\u51fa\u4e86 Play\uff01\u6c83\u5c14\u739b\u4e5f\u6709 Beauty Box \u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u4f46\u5bf9\u4e8e\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\u800c\u8a00\uff0c\u6d88\u8d39\u8005\u5f88\u5feb\u5c31\u4f1a\u56e0\u4e3a\u54c1\u724c\u4e0d\u80fd\u63d0\u4f9b\u5353\u8d8a\u7684\u4f53\u9a8c\u670d\u52a1\u6216\u8005\u4ea7\u54c1\u8d28\u91cf\u5dee\u7b49\u539f\u56e0\u9000\u8ba2\uff0c\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u6ce8\u518c\u8ba2\u9605\u7528\u6237\u5728\u4e0d\u5230\u4e09\u4e2a\u6708\u7684\u65f6\u95f4\u5185\u9000\u8ba2\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u7528\u6237\u5728\u516d\u4e2a\u6708\u5185\u53d6\u6d88\u8ba2\u9605\uff1b\u5546\u4e1a\u589e\u957f\u5176\u5b9e\u5e76\u4e0d\u5bb9\u6613\uff08\u9ea6\u80af\u9521\uff09\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48 BarkBox \u4e00\u5bb6\u4e13\u6ce8\u5ba0\u7269\u9886\u57df\u7684\u54c1\u724c\u5374\u6210\u529f\u4e86\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%95%99%e5%ad%98\" title=\"\u7528\u6237\u7559\u5b58\" target=\"_blank\">\u7528\u6237\u7559\u5b58<\/a><\/span>\u7387\u4e3a 95%\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"901\" height=\"384\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/image-9.png\" alt=\"\" class=\"wp-image-70155\"\/><\/figure>\n\n\n\n<p>\u54c1\u724c\u7b80\u4ecb\uff1a<\/p>\n\n\n\n<p>BarkBox \u7531 Matt Meeker\u3001Carly Strife \u548c Henrik Werdlin \u4e8e 2011 \u5e74 12 \u6708\u521b\u7acb\u3002BarkBox \u63a8\u51fa\u4e00\u5e74\u540e\uff0c\u5c31\u62e5\u6709 15,000 \u540d\u8ba2\u9605\u8005\uff1b\u5230\u4e86 2013 \u5e74\uff0c\u8ba2\u9605\u8005\u589e\u957f\u5230 100,000 \u540d\u3002\u5982\u4eca\uff0cBarkBox \u5df2\u670d\u52a1\u8d85\u8fc7 2,000,000 \u53ea\u5ba0\u7269\u72d7\uff0c\u7528\u6237\u7559\u5b58\u7387\u4e3a 95%\u3002\u968f\u7740\u54c1\u724c\u5f71\u54cd\u529b\u7684\u63d0\u5347\u548c\u6269\u6563\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u5305\u62ec Target \u548c Costco \u5728\u5185\u7684 23,000 \u5bb6\u96f6\u552e\u5546\u8d2d\u4e70\u5230 BarkBox \u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<p>BarkBox \u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e09\u79cd\u5c3a\u5bf8\u7684\u76d2\u5b50\u53ef\u4f9b\u9009\u62e9\uff0c\u6839\u636e\u72d7\u7684\u5927\u5c0f\u91cd\u91cf\u8fdb\u884c\u5b9a\u5236\uff1a\u6709\u4f53\u91cd\u662f 0-20 \u78c5\u300120-50 \u78c5\u53ca 50+ \u9551\u4e09\u79cd\u4e0d\u540c\u7684\u8ba2\u9605\u76d2\u5b50\u3002<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u76d2\u5b50\u90fd\u6709\u4e00\u4e2a\u72ec\u7279\u7684\u4e3b\u9898\uff0c\u5305\u62ec\u4e24\u4e2a\u521b\u65b0\u73a9\u5177\u3001\u4e24\u4e2a\u5168\u5929\u7136\u96f6\u98df\u888b\u548c\u4e00\u4e2a\u5480\u56bc\u7269\u3002\u6574\u4e2a\u4ea7\u54c1\u7ec4\u5408\u4ef7\u503c\u8d85\u8fc7 40 \u7f8e\u5143\u3002\u7528\u6237\u53ef\u4ee5\u4ee5\u6708\u5ea6\u3001\u534a\u5e74\u5ea6\u6216\u5e74\u5ea6\u7684\u65b9\u5f0f\u8ba2\u9605\u3002\u5982\u679c\u5ba0\u7269\u4e0d\u662f 100% \u6ee1\u610f\uff0cBarkBox \u627f\u8bfa\u4f1a\u786e\u4fdd\u7528\u5408\u9002\u7684\u89e3\u51b3\u65b9\u5f0f\u8ba9\u7528\u6237\uff08\u5ba0\u7269\uff09\u5f97\u5230\u6ee1\u610f\u7b54\u590d\u3002<\/p>\n\n\n\n<p>\u8ba2\u9605\u65b9\u5f0f\u5f88\u7b80\u5355\u65b9\u4fbf\uff0c\u7528\u6237\u53ea\u9700\u6ce8\u518c\uff0c\u56de\u7b54\u6709\u5173\u5ba0\u7269\u72d7\u7684\u540d\u5b57\u3001\u4f53\u578b\u548c\u996e\u98df\u504f\u597d\u7b49\u95ee\u9898\uff0c\u5c31\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u7528\u6237\uff08\u5ba0\u7269\u72d7\uff09\u4fe1\u606f\uff0c \u5e76\u53ef\u4ee5\u9009\u62e9\u88c5\u6ee1\u6bdb\u7ed2\u73a9\u5177\u7684\u6807\u51c6 BarkBox \u6216\u88c5\u6ee1\u65e0\u7ed2\u6bdb\u786c\u73a9\u5177\u7684 Super Chewer Box\u3002\u6574\u4e2a\u8ba2\u9605\u8fc7\u7a0b\u4e0d\u5230\u4e94\u5206\u949f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BarkBox \u6210\u529f\u7684\u80cc\u540e\uff1a\u201c4 \u5927\u6838\u5fc3<br>\u589e\u957f\u903b\u8f91\u201d\u548c\u201c2 \u5927\u91cd\u70b9\u805a\u7126\u201d<\/h2>\n\n\n\n<p>\u8ba2\u9605\u5f0f\u7535\u5546\u7684\u6838\u5fc3\u7528\u6237\u4e3b\u8981\u662f\u5e74\u8f7b\u3001\u5177\u6709\u8f83\u9ad8\u53ef\u652f\u914d\u6536\u5165\u7684\u90fd\u5e02\u4eba\u7fa4\uff0c\u8fd9\u4e9b\u6838\u5fc3\u7528\u6237\u559c\u6b22\u65b9\u4fbf\u3001\u4e2a\u6027\u5316\u4e14\u6210\u672c\u8f83\u4f4e\u7684\u65b9\u5f0f\u6765\u8d2d\u4e70\u4ed6\u4eec\u559c\u6b22\u4e14\u9700\u8981\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\u8981\u9762\u5bf9\u7684\u901a\u75c5\u5c31\u662f\u6d41\u5931\u7387\u5f88\u9ad8\uff0c\u4e0d\u662f\u6240\u6709\u7684\u7528\u6237\u6d4f\u89c8\u4e86\u7f51\u7ad9\u5c31\u613f\u610f\u6210\u4e3a\u54c1\u724c\u7684\u8ba2\u9605\u7528\u6237\uff0c\u6216\u8005\u54c1\u724c\u7a0d\u6709\u4e0d\u614e\uff0c\u4e5f\u4f1a\u5931\u53bb\u5df2\u8ba2\u9605\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u7ed3\u5408\u6211\u4eec\u5bf9\u8be5\u54c1\u724c\u7684\u89c2\u5bdf\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u5176\u5546\u4e1a\u589e\u957f\u7684\u201c4 \u5927\u6838\u5fc3\u589e\u957f\u903b\u8f91\u201d\u548c\u201c2 \u5927\u91cd\u70b9\u805a\u7126\u201d\uff0c\u5e0c\u671b\u5206\u4eab\u7ed9\u66f4\u591a\u8425\u9500\u64cd\u76d8\u624b\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u6211\u4eec\u5148\u6765\u770b\u770b\u60f3\u505a\u6210\u4e00\u4e2a\u8ba2\u9605\u5f0f\u7535\u5546\u7684 4 \u5927\u6838\u5fc3\u589e\u957f\u903b\u8f91\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u5728\u8ba2\u9605\u5f0f\u7684\u5546\u4e1a\u6a21\u5f0f\u4e2d<br>Market\/Product Fit \u662f\u7b2c\u4e00\u8981\u52a1<\/p>\n\n\n\n<p>\u54c1\u724c\u9996\u5148\u8981\u89e3\u51b3\u73b0\u5b9e\u4e16\u754c\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>BarkBox \u7684\u8054\u5408\u521b\u59cb\u4eba Matt Meeker \u6709\u4e00\u6b21\u60f3\u4e3a\u81ea\u5df1 130 \u78c5\u91cd\u7684\u5927\u4e39\u72ac\u5bfb\u627e\u6709\u8da3\u3001\u72ec\u7279\u4e14\u9177\u9177\u7684\u5ba0\u7269\u73a9\u5177\u548c\u96f6\u98df\uff0c\u4f46\u8fc7\u7a0b\u4e2d\u60ca\u8bb6\u5730\u53d1\u73b0\uff0c\u4ed6\u6240\u5728\u7684\u5730\u65b9\u5c45\u7136\u6ca1\u6709\u5546\u5bb6\u552e\u5356\uff0c\u8fd9\u79cd\u5931\u671b\u8ba9\u4ed6\u8bde\u751f\u4e86\u4e00\u4e2a\u60f3\u6cd5\uff1a\u5e0c\u671b\u53ef\u4ee5\u4e3a\u5ba0\u7269\u4e3b\u63d0\u4f9b\u79ef\u6781\u3001\u6709\u8da3\u3001\u9ad8\u7aef\u7684\u5ba0\u7269\u96f6\u98df\u548c\u73a9\u5177\u3002<\/p>\n\n\n\n<p>\u5bf9\u6bcf\u4e00\u4e2a\u8ba4\u771f\u9972\u517b\u5ba0\u7269\u7684\u4e3b\u4eba\u800c\u8a00\uff0c\u72d7\u7cae\u7684\u8425\u517b\u642d\u914d\u53ca\u9488\u5bf9\u5ba0\u7269\u7684\u4e13\u4e1a\u73a9\u5177\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u975e\u5ba0\u7269\u4e13\u7528\u73a9\u5177\uff08\u5982\u4fbf\u5b9c\u7684\u6bdb\u7ed2\u73a9\u5177\uff09\u4f1a\u56e0\u4e3a\u72d7\u5728\u6495\u54ac\u8fc7\u7a0b\u4e2d\u7a81\u53d1\u541e\u54bd\u5bfc\u81f4\u610f\u5916\u4e8b\u4ef6\u3002\u800c\u6bcf\u6b21\u4e3a\u5ba0\u7269\u72d7\u9009\u62e9\u73a9\u5177\u66f4\u662f\u7ede\u5c3d\u8111\u6c41\u3002<\/p>\n\n\n\n<p>BarkBox \u7684\u73a9\u5177\u8d28\u91cf\u548c\u8010\u7528\u6027\u53ca\u5404\u79cd\u7c7b\u578b\u7684\u96f6\u98df\u642d\u914d\u90fd\u6ee1\u8db3\u4e86\u8fd9\u90e8\u5206\u5e02\u573a\u7684\u7a7a\u7f3a\uff0c\u8ba9\u7528\u6237\u611f\u5230\u6ee1\u610f\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u505a\u4e00\u4e2a\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\uff0c\u4f01\u4e1a\u9700\u8981\u63a2\u7d22\u4ea7\u54c1\u5e02\u573a\u5339\u914d\uff0c\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u5546\u4e1a\u6a21\u578b\u662f\u5426\u771f\u6b63\u7684\u89e3\u51b3\u7684\u5e02\u573a\u95ee\u9898\uff0cmarket\/product fit \u662f\u4e00\u5bb6\u516c\u53f8\u80fd\u591f\u53ef\u884c\u6027\u8fd0\u884c\u7684\u524d\u63d0\uff0c\u4ea7\u54c1\u6ee1\u8db3\u5e02\u573a\u751f\u6001\u7684\u9700\u6c42\uff0c\u800c\u5e02\u573a\u751f\u6001\u53c8\u63a5\u7eb3\u4ea7\u54c1\uff0c\u90a3\u5c31\u6709\u7528\u6237\u613f\u610f\u9760\u8fd1\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u6839\u636e\u9ea6\u80af\u9521\u7684\u7814\u7a76\uff0c\u8ba2\u9605\u7528\u6237\u53ef\u4ee5\u5206\u6210\u4e09\u79cd\uff1aReplenishment\uff08\u8865\u5145\u8d27\u54c1\u578b\uff09, Curation\uff08\u4f53\u9a8c\u7ba1\u7406\u578b\uff09, \u53caAccess\uff08\u6298\u6263\u798f\u5229\u83b7\u5f97\u578b\uff09\u3002<\/p>\n\n\n\n<p>\u8865\u5145\u8d27\u54c1\u578b\u6d88\u8d39\u8005\u4e3b\u8981\u4ee5\u7701\u94b1\u4e3a\u4e3b\uff0c\u81ea\u52a8\u8d2d\u4e70\u5546\u54c1\u4ee5\u8865\u5145\u751f\u6d3b\u5fc5\u987b\u54c1\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u5982\u5243\u987b\u5200\u6216\u5c3f\u5e03\u7b49\u65e5\u5e38\u5fc5\u9700\u54c1\u4e0a\u3002<\/p>\n\n\n\n<p>\u4f53\u9a8c\u7ba1\u7406\u578b\u6d88\u8d39\u8005\u559c\u6b22\u5728\u670d\u88c5\u3001\u7f8e\u5bb9\u548c\u98df\u54c1\u7b49\u8ba2\u9605\u8fc7\u7a0b\u4e2d\u5bfb\u627e\u65b0\u4f53\u9a8c\u3001\u65b0\u4ea7\u54c1\uff0c\u8fdb\u800c\u83b7\u5f97\u4e00\u79cd\u60ca\u559c\u548c\u6109\u60a6\u3002<\/p>\n\n\n\n<p>\u6298\u6263\u798f\u5229\u83b7\u5f97\u578b\u6d88\u8d39\u8005\u559c\u6b22\u201cVIP\u201d\u7684\u7279\u6b8a\u8d2d\u4e70\u5934\u8854\uff0c\u901a\u5e38\u7528\u6309\u6708\u8ba2\u9605\uff0c\u4ee5\u83b7\u5f97\u66f4\u4f4e\u7684\u4ef7\u683c\u6216\u4f1a\u5458\u4e13\u4eab\u798f\u5229\uff0c\u5728\u98df\u54c1\u3001\u670d\u88c5\u7c7b\u522b\u6bd4\u8f83\u5e38\u89c1\u3002<\/p>\n\n\n\n<p>\u6bcf\u4e00\u4e2a\u4f01\u4e1a\u5728\u5bfb\u627e market\/product fit \u8fc7\u7a0b\u4e2d\uff0c\u4e00\u5b9a\u4e5f\u8981\u8003\u8651\u597d\u4f60\u6240\u5728\u7684\u54c1\u7c7b\u548c\u5e02\u573a\u662f\u9488\u5bf9\u4e8e\u4ec0\u4e48\u7c7b\u578b\u7684\u8ba2\u9605\u7528\u6237\uff0c\u8fd9\u5bf9\u4e4b\u540e\u7684\u5b9a\u4ef7\u7b56\u7565\u3001\u4ea7\u54c1\u5305\u88c5\u3001\u4ea7\u54c1\u7ec4\u5408\u7b56\u7565\u90fd\u6709\u91cd\u8981\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u671f\u5f85\u7684\u662f\u5f88\u68d2\u7684\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u5f88\u68d2\u7684\u8ba2\u9605<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u4eba\u90fd\u5728\u8c08\u8bba\u4e2a\u6027\u5316\uff0c\u4f46\u5f88\u5c11\u6709\u516c\u53f8\u505a\u597d\u3002<\/p>\n\n\n\n<p>BarkBox \u53ef\u4ee5\u6839\u636e\u72d7\u7684\u5927\u5c0f\u3001\u5480\u56bc\u5f3a\u5ea6\u548c\u8fc7\u654f\u60c5\u51b5\u8fdb\u884c\u4e2a\u6027\u5316\u5b9a\u5236\u3002\u6bcf\u4e2a BarkBox 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\u7684\u57fa\u672c\u6b3e\u3002<\/p>\n\n\n\n<p>DTC\u54c1\u724c\u501f\u52a9\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u6743\u5a01\u6027\u6e20\u9053\u53ef\u4ee5\u5e2e\u52a9\u5176\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u5ea6\uff0c\u5177\u6709\u83b7\u5ba2\u4ef7\u503c\u4f18\u52bf\u3002BarkBox \u5728\u4e9a\u9a6c\u900a\u7684\u4e1a\u52a1\u4ee5\u6bcf\u5e74 150% \u7684\u901f\u5ea6\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u81ea\u4e3b\u7814\u53d1\u4ea7\u54c1\uff0c\u6253\u9020\u201cIn-house\u201d\u80fd\u529b\uff0c<br>\u63d0\u5347\u6838\u5fc3\u8d44\u4ea7\u4ef7\u503c<\/p>\n\n\n\n<p>\u4e86\u89e3\u5546\u4e1a\u7684\u6838\u5fc3\u4ef7\u503c\u5e76\u52a0\u5f3a\u6295\u5165\u624d\u80fd\u4e3a\u81ea\u5df1\u5efa\u7acb\u5e02\u573a\u58c1\u5792\u3002BarkBox \u6700\u5f00\u59cb\u4f7f\u7528 Etsy \u7b49\u7f51\u7ad9\u53ca\u4e00\u4e9b\u8d38\u6613\u5c55\u89c8\u5546\u91c7\u8d2d\u8ba2\u9605\u76d2\u4e2d\u7684\u4ea7\u54c1\u3002\u4f46\u5728\u6536\u96c6\u4e86\u5927\u91cf\u7528\u6237\u6570\u636e\u540e\uff0cBarkBox \u6bcf\u5e74\u90fd\u4f1a\u81ea\u4e3b\u521b\u9020 500 \u4e2a\u65b0\u73a9\u5177\uff0c\u5185\u90e8\u8bbe\u8ba1\u5e08\u5236\u4f5c\u7684\u73a9\u5177\u90fd\u4f1a\u5728\u81ea\u5df1\u7684\u72d7\u8eab\u4e0a\u8fdb\u884c\u8bd5\u73a9\u3002\u81ea\u5236\u4ea7\u54c1\u53ef\u4ee5\u52a0\u5f3a\u7528\u6237\u7c98\u6027\uff0c\u5982\u679c\u7528\u6237\u7684\u72d7\u559c\u6b22 BarkBox \u7684\u96f6\u98df\uff0c\u90a3\u53ea\u80fd\u901a\u8fc7\u6301\u7eed\u590d\u8d2d\u5b9e\u73b0\u4ea7\u54c1\u83b7\u5f97\u3002<\/p>\n\n\n\n<p>\u9664\u4e86 4 \u5927\u6838\u5fc3\u589e\u957f\u903b\u8f91\uff0c\u8ba2\u9605\u5f0f\u7535\u5546\u4e5f\u6709\u6700\u4e0d\u5bb9\u5ffd\u89c6\u7684 2 \u5927\u91cd\u70b9\u805a\u7126\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7528\u6237\u7559\u5b58\u53ca\u4f18\u8d28\u5185\u5bb9<\/h2>\n\n\n\n<p>1.\u7528\u6237\u7559\u5b58<\/p>\n\n\n\n<p>\u4e13\u6ce8\u957f\u671f\u8ba2\u9605\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c<\/p>\n\n\n\n<p>\u8ba2\u9605\u5f0f\u7535\u5546\u54c1\u724c\u7684\u7528\u6237\u7559\u5b58\u53ef\u4ee5\u5206\u4e3a\u4e09\u4e2a\u90e8\u5206\uff1a<\/p>\n\n\n\n<p>\u4e3b\u52a8\u6d41\u5931\u4eba\u7fa4\uff0c\u5373\u4e3b\u52a8\u9009\u62e9\u53d6\u6d88\u4ea7\u54c1\u8ba2\u9605\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u6269\u5c55\u6536\u5165\u4eba\u7fa4\uff0c\u5373\u8d2d\u4e70\u66f4\u591a\u4ea7\u54c1\u7684\u73b0\u6709\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u62d6\u6b20\uff08\u6216\u975e\u81ea\u613f\uff09\u6d41\u5931\u4eba\u7fa4\uff0c\u5373\u4ed8\u6b3e\u65b9\u5f0f\u5931\u8d25\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u4ece\u8fd9\u4e09\u7c7b\u4eba\u7fa4\u4e2d\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\uff0c\u53ea\u6709\u73b0\u6709\u7684\u6269\u5c55\u6536\u5165\u4eba\u7fa4\uff0c\u662f\u54c1\u724c\u6700\u5bb9\u6613\u5efa\u7acb\u5173\u7cfb\u53ca\u628a\u63e1\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u6709\u66f4\u9ad8\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u53ca\u66f4\u9ad8\u7684\u7528\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002<\/p>\n\n\n\n<p>\u8fd9\u90e8\u5206\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u9996\u5148\u6765\u81ea\u4e8e\u5386\u53f2\u4ef7\u503c\uff0c\u5305\u62ec\u5df2\u7ecf\u8d21\u732e\u7684\u9500\u552e\u6536\u5165\u548c\u6c89\u6dc0\u4e0b\u6765\u7684\u6d88\u8d39\u6570\u636e\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u8fed\u4ee3\u4ea7\u54c1\uff0c\u638c\u63e1\u5e02\u573a\u8d8b\u52bf\u3002\u5176\u6b21\u6765\u6e90\u4e8e\u5f53\u524d\u4ef7\u503c\uff0c\u7528\u6237\u6309\u7167\u81ea\u5df1\u5f53\u4e0b\u7684\u8ba2\u9605\u4e60\u60ef\uff0c\u5728\u672a\u6765\u7684\u4e00\u6bb5\u65f6\u95f4\u5185\u80fd\u591f\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u9500\u552e\u4ef7\u503c\u3002\u53ca\u4ed6\u4eec\u7684\u6f5c\u5728\u4ef7\u503c\uff0c\u9664\u4e86\u8d2d\u4e70\u73b0\u6709\u4ea7\u54c1\uff0c\u8fd8\u53ef\u80fd\u8d2d\u4e70\u4f01\u4e1a\u7684\u5176\u4ed6\u4ea7\u54c1\u548c\u5411\u522b\u4eba\u63a8\u8350\u4ea7\u54c1\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u957f\u671f\u8ba2\u9605\u7684\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u5c31\u7b49\u4e8e\u8fd9\u4e09\u4e2a\u90e8\u5206\u7684\u76f8\u52a0\u7684\u7ed3\u679c\u3002\u957f\u671f\u8ba2\u9605\u7528\u6237\u7684 LTV \u662f\u6bcf\u4e00\u4e2a\u8ba2\u9605\u5f0f\u7535\u5546\u7684\u91cd\u70b9\u5173\u6ce8\u70b9\u3002\u4ed6\u4eec\u7684\u7559\u5b58\u7387\u6bd4\u666e\u901a\u7684\u6309\u6708\u8ba2\u9605\u9ad8\u5f88\u591a\uff0c\u5b63\u5ea6\u548c\u5e74\u5ea6\u8ba1\u5212\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5f80\u5f80\u9ad8\u51fa 2-3 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18-54%\u3002\u4f7f\u7528\u4e0d\u540c\u7684\u201c\u9644\u52a0\u201d\u9500\u552e\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u4ea7\u54c1\u7ec4\u5408\u66f4\u52a0\u591a\u6837\u6027\uff0c\u589e\u52a0\u54c1\u724c\u8ba2\u9605\u7684\u9644\u52a0\u503c\u3002<\/p>\n\n\n\n<p>BarkBox \u4f1a\u5728\u7528\u6237\u7684\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\uff0c\u52a0\u5165\u5f39\u7a97\u300c\u4f60\u60f3\u8ba9\u4f60\u7684\u72d7\u72d7\u66f4\u5f00\u5fc3\u5417\uff1f\u300d\uff0c\u591a\u6570\u7528\u6237\u4f1a\u9009\u62e9\u300c\u613f\u610f\u300d\u9009\u9879\u3002\u8fdb\u800c\u7528\u6237\u4f1a\u6536\u5230\u66f4\u591a\u4ea7\u54c1\u63a8\u8350\uff0c\u4e5f\u80fd\u83b7\u5f97\u66f4\u591a\u7684\u4e3b\u9898\u7cfb\u5217\u4ea7\u54c1\u3001\u4f18\u60e0\u548c\u6298\u6263\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u901a\u8fc7\u8fed\u4ee3\u4ea7\u54c1\uff0c\u63d0\u4f9b\u9ad8\u7ea7\u7248\u672c\u6216\u589e\u52a0\u9644\u52a0\u4ea7\u54c1\u7c7b\u578b\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u7684\u4ef7\u503c\uff0c\u8fdb\u800c\u786e\u4fdd\u6bcf\u4e00\u4e2a\u7528\u6237\u63d0\u4f9b\u9ad8 LTV\uff0c\u4ece\u800c\u52a0\u5f3a\u4ed6\u4eec\u7684\u7559\u5b58\u3002<\/p>\n\n\n\n<p>3.\u8ba4\u771f\u601d\u8003\u7528\u6237\u9000\u8ba2\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>ProfitWell \u4f5c\u4e3a\u4e00\u5bb6\u4e13\u4e1a\u7684\u8ba2\u9605\u5f0f\u7535\u5546\u670d\u52a1\u516c\u53f8\u5728\u7814\u7a76\u4e86 1,000 \u591a\u5bb6 DTC \u8ba2\u9605\u516c\u53f8\u4e4b\u540e\uff0c\u53d1\u73b0\u90a3\u4e9b\u5728\u9000\u8ba2\u6d41\u7a0b\u4e2d\u63d0\u4f9b\u6253\u635e\u4f18\u60e0\u548c\u7528\u6237\u7ef4\u62a4\u8ba1\u5212\u7684\u54c1\u724c\u5f80\u5f80\u4f1a\u633d\u7559 15-30% \u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u5e94\u8be5\u786e\u4fdd\uff0c\u5f53\u5ba2\u6237\u53d6\u6d88\u8ba2\u9605\u65f6\uff0c\u4ed6\u4eec\u4f1a\u88ab\u95ee\u5230 1-2 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