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2017\u5e74\u63a8\u51fa\u8f7b\u529f\u80fd\u8336\u996e\u201c\u71c3\u8336\u201d\uff0c\u5bf9\u6807\u65e5\u672c\u4f0a\u85e4\u56ed\u4e0e\u4e09\u5f97\u5229\u7684\u8336\u996e\u6599<\/li>
2018\u5e74\u4e0a\u7ebf\u65e0\u7cd6\u6c14\u6ce1\u6c34\u201c\u5143\u6c14\u68ee\u6797\uff0c\u201d\u5df4\u9ece\u6c34+\u5723\u57f9\u9732+O\u5ea6\u53ef\u4e50<\/li>
2019\u5e74\u5b9a\u4f4d\u201c0\u8517\u7cd6\u201d\u201c0\u9632\u8150\u5242\u201d\u201c\u4f4e\u8102\u80aa\u201d\u7684\u201c\u4e73\u8336\u201d\uff0c\u5bf9\u6807\u65e5\u5f0f\u201c\u4e73\u8336\u201d<\/li>
2020\u529b\u63a8\u80fd\u91cf\u996e\u6599\u201c\u5916\u661f\u4eba\u7535\u89e3\u8d28\u6c34\u201d\u5bf9\u6807\uff0cMonster<\/li><\/ul>\n\n\n\n
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\u6d88\u5c16\u4ea7\u54c1\uff0c\u805a\u71260\u7cd6<\/strong><\/h3>\n\n\n\n
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2017\u5e74\u4ee5\u71c3\u8336\u4e3a\u7a81\u7834\u53e3\uff0c\u65e0\u7cd6+\u6c14\u6ce1\u6c34\u7684\u6210\u5c31\u4e86\u5143\u6c14\u68ee\u6797\u3002\u597d\u559d\u4e0d\u80d6\u3001\u8fd8\u5065\u5eb7\u7684\u9700\u6c42\u63a8\u52a8\u7740\u65b0\u54c1\u7c7b\u7684\u589e\u957f\uff0c\u4ea7\u54c1\u662f\u8425\u9500\u7684\u57fa\u7840\uff0c\u4ea7\u54c1\u4e0d\u597d\uff08\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u4e86\u9700\u6c42\uff09<\/strong>\u518d\u597d\u7684\u8425\u9500\u4e5f\u662f\u6619\u82b1\u4e00\u73b0\u3002<\/p>\n\n\n\n
\u5143\u6c14\u68ee\u6797\u5e26\u9886\u4e2d\u56fd\u996e\u6599\u8fdb\u51656\u5143\u65f6\u4ee3\uff0c\u548c\u53ef\u53e3\u53ef\u4e50\u3001\u7ea2\u725b\u3001\u7edf\u4e00\u7b49\u54c1\u724c\u76f8\u6bd4\uff0c\u5728\u539f\u6599\u4e0a\u66f4\u4e3a\u8003\u7a76\uff0c\u6bd4\u5982\u4e73\u8336\u7528\u4e73\u7c89\u800c\u4e0d\u662f\u7528\u66f4\u4e3a\u5ec9\u4ef7\u7684\u690d\u8102\u672b\uff08\u4fd7\u79f0\u5976\u7cbe\uff09<\/strong>\u3002\u5510\u5f6c\u68ee\u8bf4\uff1a\u8fd9\u662f\u4e2d\u56fd\u5e02\u573a\u4e0a\u552f\u4e00\u4e00\u4e2a\uff0c\u74f6\u5b50\u91cc\u7684\u201c\u7cd6\u6c34\u201d\u6bd4\u74f6\u5b50\u8d35\u7684\u996e\u6599\u3002<\/p>\n\n\n\n
5-6\u5143\u4e00\u74f6\u7684\u6c7d\u6c34\u548c\u8336\u996e\uff08\u5143\u6c14\u68ee\u6797\u3001\u71c3\u8336\uff09<\/strong><\/p>\n\n\n\n
7-8\u5757\u7684\u529f\u80fd\u996e\u6599\uff08\u5916\u661f\u4eba\uff09<\/strong><\/p>\n\n\n\n
10\u5143\u4e00\u74f6\u7684\u5976\u8336\uff08\u4e73\u8336\uff09<\/strong><\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
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\u5c0f\u7ea2\u4e66+\u7f51\u7ea2\u5e26\u8d27<\/strong><\/h3>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
\u5c0f\u7ea2\u4e66\u5143\u6c14\u68ee\u6797\u7684\u79cd\u8349\u6587\u7ae05\u4e07\u7bc7\uff0c\u65d7\u8230\u5e97\u7c89\u4e1d\u91cf\u8fbe\u5230\u4e86330\u4e07+\uff1b\u5143\u6c14\u68ee\u6797\u6dd8\u5b9d\u5b98\u7f51\u65d7\u8230\u5e97\u7c89\u4e1d\u91cf\u8fbe\u5230\u4e86335\u4e07\uff0c\u8d85\u8d8a\u4e86\u519c\u592b\u5c71\u6cc9\u7684105\u4e07\u3001\u5eb7\u5e08\u5085\u996e\u54c1\u65d7\u8230\u5e97\u768447.1\u4e07\u4ee5\u53ca\u53ef\u53e3\u53ef\u4e50\u768472.2\u4e07\u3002<\/p>\n\n\n\n
2019\u5e746\u00b718\u671f\u95f4\uff0c\u5929\u732b\u5356\u51fa226\u4e07\u74f6\u996e<\/li>
2019\u5e74\u5168\u7f51\u603b\u9500\u91cf\u8fbe\u5230323\u4e07\u74f6\uff0c\u603b\u9500\u552e\u989d\u7a81\u78341500\u4e07\u5143<\/li>
2020\u5e745\u6708\uff0c\u5143\u6c14\u68ee\u6797\u5355\u6708\u9500\u552e\u989d\u8fbe\u52302.6\u4ebf\u5143\uff0c\u8d852018\u5e74\u5168\u5e74<\/li>
2020\u5e74\u524d\u4e94\u4e2a\u6708\uff0c\u5171\u8ba1\u552e\u51fa1.9\u4ebf\u74f6\uff0c\u603b\u9500\u552e\u989d\u8fbe\u52306.6\u4ebf\u5143<\/li>
2020\u5e74\u5168\u5e74\uff0c\u5b9e\u73b0\u9500\u552e\u989d\u8fd130\u4ebf\u5143<\/li><\/ul>\n\n\n\n
\u4e0b\u6c89\u4fbf\u5229\u5e97\uff0c\u52bf\u80fd\u6536\u5272<\/strong><\/h3>\n\n\n\n
\u5143\u6c14\u68ee\u6797\u6293\u4f4f\u4e86\u6e20\u9053\u53d8\u9769\u201c\u673a\u9047\u201d\uff0c\u901a\u8fc7\u8fde\u9501\u4fbf\u5229\u5e97\u548c\u7535\u5546\u5e73\u53f0\u8fd9\u4e24\u5927\u201c\u65b0\u5174\u6e20\u9053\u201d\uff0c\u6709\u6548\u5730\u8fde\u63a5\u6d88\u8d39\u8005\u3002\u201d<\/p>\n\n\n\n
2019\u5e74\u4e2d\u56fd\u996e\u6599\u884c\u4e1a\u9500\u552e\u6e20\u9053\u4e2d\uff0c\u7535\u5546\u5e73\u53f0\u53ea\u53603.4%\u3002\u7ebf\u4e0b\u6e20\u9053\u5360\u6bd4\u8fbe96.6%<\/li>
7-Eleven \u6570\u636e\u663e\u793a\uff0c20 \u5c81\u81f3 40 \u5c81\u6d88\u8d39\u8005\u5728\u4fbf\u5229\u5e97\u6d88\u8d39\u4eba\u7fa4\u4e2d\u7684\u5360\u6bd4\u5df2\u7ecf\u8fbe\u5230 88%\u3002<\/li>
\u4e2d\u56fd\u76ee\u524d\u5927\u7ea6\u6709680\u4e07\u5bb6\u7684\u592b\u59bb\u5c0f\u5e97\uff0cSKU\u6570\u91cf\u5728800-1500\u4e2a\uff0c\u6bcf\u7c7b\u4ea7\u54c1\u7684\u54c1\u724c\u6570\u91cf\u57282-3\u5bb6\u3002<\/li><\/ul>\n\n\n\n
\u5728\u5e7f\u88a4\u65e0\u57a0\u7684\u4e2d\u56fd\u5e02\u573a\uff0c\u592b\u59bb\u5e97\u3001\u6742\u8d27\u5e97\u3001\u96f6\u552e\u5e97\u3001\u9910\u996e\u5e97\u3001\u70df\u9152\u5e97\u4ecd\u5360\u636e\u5927\u91cf\u4efd\u989d\u3002\u5728\u4e00\u4e8c\u7ebf\u57ce\u5e02\u505a\u54c1\u724c\uff0c\u5728\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\u6536\u5229\u6da6\u3002\u5728KA\u5356\u573a\u505a\u54c1\u724c\uff0c\u5728\u592b\u59bb\u5e97\u3001\u6742\u8d27\u5e97\u3001\u70df\u9152\u5e97\uff0c\u8d5a\u94b1\u2014\u2014\u8fd9\u662f\u996e\u6599\u884c\u4e1a\u4e98\u53e4\u4e0d\u53d8\u7684\u903b\u8f91\u3002<\/p>\n\n\n\n
\u5b8c\u7f8e\u65e5\u8bb0<\/a><\/span><\/h2>\n\n\n\n
\u5e02\u573a\u5bfc\u5165\u671f\uff1a\u5927\u54c1\u7c7b\u3001\u5c0f\u8d5b\u9053\u3001\u9ad8\u989c\u503c<\/strong><\/h3>\n\n\n\n
\u5927\u54c1\u7c7b\uff1a\u5316\u5986\u54c1\u30022019\u5e74\u5728\u4e2d\u56fd\u793e\u4f1a\u6d88\u8d39\u54c1\u96f6\u552e\u603b\u989d\u589e\u901f\u6392\u5217\u7b2c\u4e8c\uff0c\u884c\u4e1a\u5929\u82b1\u677f\u9ad8\u3002<\/li>
\u5c0f\u8d5b\u9053\uff1a\u62a4\u80a4VS\u5f69\u5986\uff0c\u62a4\u80a4\u6280\u672f\u95e8\u69db\u9ad8\u3001\u7528\u6237\u8f6c\u6362\u6210\u672c\u9ad8\u3001\u54c1\u724c\u7ade\u4e89\u6fc0\u70c8\uff08\u96c5\u8bd7\u5170\u9edb\u3001\u5170\u853b\u7b49\uff09<\/strong>\uff0c\u56fd\u5916\u5927\u724c\u4e0d\u591f\u805a\u7126\u3001\u56fd\u5185\u54c1\u724c\u6ca1\u6709\u4e13\u5bb6\u5f62\u8c61\u3002<\/li>
\u9ad8\u989c\u503c\uff1a\u60f3\u8981\u8ba9\u987e\u5ba2\u5728\u8fd9\u4e2a\u77ac\u95f4\u60ca\u53f9\u4e00\u58f0\u2018\u54c7\uff01\u2019\u5e76\u4e14\u613f\u610f\u9a7b\u8db3\u505c\u7559\uff0c\u90a3\u5c31\u5fc5\u987b\u9760\u62a2\u773c\u7684\u5305\u88c5\u201d\u3002\u800c\u53e3\u7ea2\u3001\u773c\u5f71\u8fd9\u4e2a\u54c1\u7c7b\u7279\u522b\u9002\u5408\u901a\u8fc7\u552f\u7f8e\u7684\u56fe\u7247\u3001\u7b80\u77ed\u7684\u6587\u5b57\u53bb\u5448\u73b0\u4ea7\u54c1\u7684\u7279\u6027\u3002<\/li>
\u65b0\u589e\u91cf\uff1a\u4ece2017\u5e74\u81f3\u4eca\u4e2d\u56fd\u7f8e\u5986\u5e02\u573a\u89c4\u6a21\u4ece3581\u4ebf\u5143\u4e0a\u5347\u81f3\u8fd14530\u4ebf\u5143\uff0c\u5e74\u589e\u957f\u7387\u57287%\u5de6\u53f3\uff0c2018-2019\u5e74\uff0c\u6dd8\u5b9d\u3001\u5929\u732b\u5168\u7f51\u7684\u62a4\u80a4\u54c1\u6210\u4ea4\u91d1\u989d\u589e\u957f\u53ea\u670933%\uff0c\u5f69\u5986\u7684\u589e\u957f\u8fbe40%\u3002<\/li><\/ul>\n\n\n\n
\u4ea7\u54c1\u63a8\u5e7f+\u54c1\u724c\uff1aall in\u7206\u54c1\u51fa\u5708<\/strong><\/h3>\n\n\n\n
\u4ece2017\u5e74\u5b8c\u7f8e\u65e5\u8bb0\u4e4b\u521d\u5e76\u6ca1\u6709\u91c7\u7528\u5168\u6e20\u9053\u3001\u591a\u5a92\u4ecb\u7684\u65b9\u5f0f\u53bb\u94fa\u8bbe\u5185\u5bb9\uff0c\u800c\u662f\u5c06\u8d44\u6e90all in \u5c0f\u7ea2\u4e66\u3002\u91d1\u5b57\u5854\u5f0f\u7684\u6295\u653e\u5e03\u5c40\uff1a\u5305\u62ec\u5934\u90e8\u3001\u8170\u90e8\u7f51\u7ea2\uff0c\u4ee5\u53ca\u8def\u4eba\u3001\u7d20\u4eba\u5927\u8303\u56f4\u6295\u653e\uff08\u5934\u90e8\u505a\u4ea7\u54c1\u80cc\u4e66\u3001\u8170\u90e8\u505a\u5927\u9762\u79ef\u79cd\u8349\u3001\u8def\u4eba\u3001\u7d20\u4eba\u505a\u5ba2\u6237\u89c1\u8bc1\uff09<\/strong>\u3002\u8d8a\u662f\u5e95\u90e8\u7684\u6295\u653e\u9891\u7387\u3001\u9891\u6b21\uff0c\u9884\u7b97\u5c31\u8d8a\u591a\u3002\u4ee5\u53cc11\u548c618\u4e3a\u5951\u673a\uff0c\u96c6\u4e2d\u6240\u6709\u70ae\u706b\u653b\u51fb\u4e00\u4e2a\u57ce\u95e8\u3002<\/p>\n\n\n\n
\u6700\u591a\u7684\u65f6\u5019\u81ea\u5df1\u4e00\u4e2a\u6708\u91cc\u63a5\u523010\u6761\u5e7f\u544a\uff0c\u5176\u4e2d4\u6761\u662f\u5b8c\u7f8e\u65e5\u8bb0\uff0c\u201c\u8ddf\u5b8c\u7f8e\u65e5\u8bb0\u5408\u4f5c\uff0c\u8bdd\u5c11\u3001\u723d\u5feb\uff0c\u4e8c\u8bdd\u4e0d\u8bf4\u76f4\u63a5\u7ed9\u94b1\uff0c\u975e\u5e38\u7701\u5fc3\u2014\u2014\u4e00\u4f4d\u5c0f\u7ea2\u4e66\u535a\u4e3b\u8868\u793a<\/p>\n\n\n\n
\u4e3b\u8981\u5206\u4e3a\u660e\u661f\uff08\u8ba4\u8bc1\u3001\u5982\u6731\u6b63\u5ef7\uff09<\/strong><\/li>
\u77e5\u540dKOL\uff08\u52a0V\u8ba4\u8bc1\uff0c\u5982\u674e\u4f73\u7426\uff09<\/strong><\/li>
\u5934\u90e8\u8fbe\u4eba\uff08\u7c89\u4e1d\u91cf>50\u4e07\uff09<\/strong><\/li>
\u8170\u90e8\u8fbe\u4eba\uff085\u4e07<\u7c89\u4e1d\u6570<50\u4e07\uff09<\/strong><\/li>
\u521d\u7ea7\u8fbe\u4eba\uff085\u5343<\u7c89\u4e1d\u6570<5\u4e07\uff09<\/strong><\/li>
\u7d20\u4eba\uff08300<\u7c89\u4e1d\u6570<5\u5343\uff09<\/strong><\/li>
\u8def\u4eba\uff08\u5c0f\u4e8e300\u7c89\uff09<\/strong><\/li><\/ul>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
2017\u5e747\u6708\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u767b\u5f55\u5c0f\u7ea2\u4e66<\/li>
2018\u5e742\u6708\u5f00\u59cb\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u914d\u5408\u4e0a\u65b0\u5468\u671f\uff0c\u4ee5\u53ca\u53cc11\u5927\u4fc3\u3001\u53cc12\u5927\u4fc3\u7b49\u7535\u5546\u91cd\u8981\u8282\u70b9\uff0c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u5b89\u6392\u4e86\u5927\u91cf\u76f8\u5173\u79cd\u8349\u7b14\u8bb0\u6295\u653e\u3002<\/li>
2018\u5e746\u6708\u4efd\u5b8c\u7f8e\u65e5\u8bb0\u9500\u552e\u989d\u63a5\u8fd15000\u4e07<\/li>
2018\u5e74\u53cc11\u5b8c\u7f8e\u65e5\u8bb0\u4e00\u8dc3\u6210\u4e3a\u5929\u732b\u7f8e\u5986\u9500\u552e\u7b2c\u4e00\u7684\u56fd\u8d27\u54c1\u724c\uff0c\u5728\u6b64\u671f\u95f4\u5c0f\u7ea2\u4e66\u76f8\u5173\u7684\u641c\u7d22\u66dd\u5149\u91cf\u6da8\u4e8612\u500d\u3002<\/li>
2020\u5e74\u5929\u732b\u53cc\u5341\u4e00\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u6210\u4ea46\u4ebf\uff0c\u6210\u4e3a\u7f8e\u5986\u7c7b\u7b2c\u4e00\uff1b<\/li>
2021\u5e74\u5c0f\u7ea2\u4e66\u4e0a\u7684\u201c\u5b8c\u7f8e\u65e5\u8bb0\u201d\u5b98\u65b9\u8d26\u53f7\u6709\u7ea6192\u4e07\u7c89\u4e1d\uff0c\u83b7\u8d5e\u4e0e\u6536\u85cf\u8d85368\u4e07\uff0c\u76f8\u5173\u7b14\u8bb0\u6570\u636e\u8fd131\u4e07\u7bc7\uff0c\u66fe\u4e0e\u8fd115000\u4e2aKOC\u8fbe\u6210\u5408\u4f5c\u3002<\/li><\/ul>\n\n\n\n
\u800c\u6070\u6070\u662f\u57282018\u5e74\u53ca2019\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u8425\u9500\u53ca\u63a8\u5e7f\u8d39\u7528\u5360\u51c0\u6536\u5165\u7684\u6bd4\u91cd\u5206\u522b\u4e3a48.7%\u548c41.3%\u3002\u5176\u4e2d15000\u591a\u540d\u904d\u5e03\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001B\u7ad9\u7b49\u5e73\u53f0\u7684\u7f8e\u5986KOL\uff0c\u6210\u4e3a\u5b8c\u7f8e\u65e5\u8bb0\u6570\u4ee5\u5341\u4ebf\u8425\u9500\u8d39\u7528\u4e2d\u6700\u5927\u7684\u6d88\u8017\u4e4b\u4e00\u3002<\/p>\n\n\n\n
2018\u5e74\u5f00\u59cb\uff0cMAC\u3001\u5170\u853b\u3001YSL\u7b49\u54c1\u724c\u9646\u7eed\u53d1\u529b\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\uff0cYSL\u66f4\u662f\u5f00\u542f\u4e86\u76f4\u64ad\u5e26\u8d27\u3002\u636e\u4e2d\u91d1\u516c\u53f8\u7814\u7a76\u6240\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u53d1\u529b\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001\u76f4\u64ad\u5e26\u8d27\u7b49\u65b0\u6d41\u91cf\u7aef\u5e76\u5f00\u59cb\u5c1d\u8bd5\u4e0e\u8349\u6839KOL\u5408\u4f5c\u540e\uff0c2020\u5e74\u8d44\u751f\u5802\u3001\u6b27\u83b1\u96c5\u3001\u96c5\u8bd7\u5170\u9edb\u7684\u9500\u91cf\u589e\u5e45\u5747\u8d85\u8fc760%\uff0c\u800c\u540c\u671f\u5b8c\u7f8e\u65e5\u8bb0\u7684\u9500\u91cf\u589e\u957f\u4ec5\u4e3a22%\u3002<\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
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