{"id":70980,"date":"2022-06-14T10:09:13","date_gmt":"2022-06-14T02:09:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=70980"},"modified":"2022-06-14T10:09:36","modified_gmt":"2022-06-14T02:09:36","slug":"%e6%8f%ad%e7%a7%98%e5%bf%ab%e6%89%8b%e7%9b%b4%e6%92%ad%e7%94%b5%e5%95%86%e8%83%8c%e5%90%8e%e7%9a%84%e3%80%8c%e8%bf%90%e8%90%a5%e6%96%b9%e6%b3%95%e8%ae%ba%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/kuaishou\/70980.html","title":{"rendered":"\u63ed\u79d8\u5feb\u624b\u76f4\u64ad\u7535\u5546\u80cc\u540e\u7684\u300c\u8fd0\u8425\u65b9\u6cd5\u8bba\u300d"},"content":{"rendered":"\n<p>\u6bcf\u5e74 6 \u6708\uff0c\u90fd\u662f\u7535\u5546\u5927\u4fc3\u7684\u5173\u952e\u8282\u70b9\uff0c\u5404\u5927\u5e73\u53f0\u90fd\u4f1a\u94c6\u8db3\u4e86\u52b2\u529e\u6d3b\u52a8\u3001\u641e\u5927\u4fc3\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%bf%90%e8%90%a5\" title=\"\u8fd0\u8425\" target=\"_blank\">\u8fd0\u8425<\/a><\/span>\u793e\u53d1\u73b0\uff0c\u5373\u4f7f\u6d41\u91cf\u5927\u3001\u5b98\u65b9\u8865\u8d34\u591a\uff0c\u4f46\u7531\u4e8e\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u5f88\u591a\u76f4\u64ad\u95f4\u201c\u65e0\u4eba\u5149\u987e\u201d\uff0c\u751a\u81f3\u5728\u75af\u72c2\u8d54\u94b1\uff0c\u4e00\u90e8\u5206\u4e2d\u5c0f\u5546\u5bb6\u90fd\u5f00\u59cb\u4e0d\u53c2\u4e0e\u5927\u4fc3\u3002<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118394893.jpg\" width=\"600\" height=\"auto\">\u56fe\u6e90\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span><\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u4e5f\u6709\u5f88\u591a\u5546\u5bb6\uff0c\u5728 618 \u671f\u95f4\u7684\u201c\u6d41\u91cf\u6218\u573a\u201d\u4e2d\u5403\u5230\u4e86\u201c\u7ea2\u5229\u201d\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u6bd4\u5982\uff0c\u4eca\u5e74 2 \u6708\u521a\u521a\u5165\u9a7b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%bf%ab%e6%89%8b\" title=\"\u5feb\u624b\" target=\"_blank\">\u5feb\u624b<\/a><\/span>\u7684\u300c\u5999\u53ef\u84dd\u591a\u5b98\u65b9\u65d7\u8230\u5e97\u300d\uff0c\u4ec5\u77ed\u77ed 4 \u4e2a\u6708\uff0c\u5c31\u5b9e\u73b0\u4e86\u5355\u6708\u81ea\u64ad GMV \u8fbe 200 \u4e07\uff0c\u5927\u573a GMV \u8d85 100 \u4e07\uff0c5 \u6708 7 \u65e5\u8d77\uff0c\u65e5 GMV \u8d70\u52bf\u73af\u6bd4\u589e\u957f 700%\u3002<\/p><\/blockquote>\n\n\n\n<p>\u73b0\u5728\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%9b%b4%e6%92%ad%e7%94%b5%e5%95%86\" title=\"\u76f4\u64ad\u7535\u5546\" target=\"_blank\">\u76f4\u64ad\u7535\u5546<\/a><\/span>\u65f6\u4ee3\u5df2\u7ecf\u8d8b\u4e8e\u6210\u719f\uff0c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5982\u679c\u5546\u5bb6\u6ca1\u6709\u6b63\u786e\u7684\u65b9\u6cd5\u8bba\u52a0\u6301\uff0c\u4e0d\u80fd\u6253\u9020\u51fa\u4e13\u4e1a\u7684\u76f4\u64ad\u5185\u5bb9\uff0c\u5f88\u96be\u751f\u5b58\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u5728\u4e86\u89e3\u65b9\u6cd5\u8bba\u4e4b\u524d\uff0c\u9700\u8981\u5148\u4e86\u89e3\u5feb\u624b\u5e73\u53f0\u65b0\u63a8\u51fa\u7684\u6d41\u91cf\u673a\u5236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01<\/h2>\n\n\n\n<p>\u5feb\u624b\u5927\u641e\u300c\u4fe1\u4efb\u7535\u5546\u300d1\u5e74\u540e<\/p>\n\n\n\n<p>\u53c8\u51fa\u65b0\u6d41\u91cf\u673a\u5236<\/p>\n\n\n\n<p>\u5728 2022 \u5e74\u5feb\u624b\u7535\u5546\u201c\u5f15\u529b\u5927\u4f1a\u201d\u4e0a\uff0c\u5feb\u624b\u7535\u5546\u4e1a\u52a1\u8d1f\u8d23\u4eba @\u7b11\u53e4 &nbsp;\u63d0\u5230\uff1a<\/p>\n\n\n\n<p>\u201c\u5728\u5feb\u624b\u7535\u5546\u751f\u6001\u91cc\uff0c\u5546\u5bb6\u4e0e\u7528\u6237\u63a5\u89e6\u6700\u91cd\u8981\u7684\u573a\u666f\u4fbf\u662f\u76f4\u64ad\u95f4\uff0c\u76f4\u64ad\u95f4\u4e5f\u662f\u5546\u5bb6\u4e0e\u7c89\u4e1d\u53cc\u5411\u4ea4\u6d41\u4e92\u52a8\u6700\u91cd\u8981\u7684\u9635\u5730\uff0c\u56e0\u6b64\u76f4\u64ad\u95f4\u662f\u8d85\u7ea7\u8282\u70b9\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u5feb\u624b\u7535\u5546\u76f4\u64ad\u95f4\u7684\u5185\u5728\u9a71\u52a8\u529b\u662f\u5546\u5bb6\u548c\u7c89\u4e1d\u4e4b\u95f4\u7684\u53cc\u5411\u4fe1\u4efb\uff0c\u4fe1\u4efb\u4f5c\u4e3a\u5feb\u624b\u7535\u5546\u4ea4\u6613\u7684\u57fa\u77f3\uff0c\u5c06\u6709\u52a9\u4e8e\u7528\u6237\u83b7\u5f97\u66f4\u597d\u7684\u6d88\u8d39\u4f53\u9a8c\u3002\u201d<\/p>\n\n\n\n<p>\u5feb\u624b\u7535\u5546\u7684\u7279\u70b9\u53ef\u7406\u89e3\u4e3a\u201c\u5f3a\u79c1\u57df\u201d\uff0c\u53ea\u6709\u503c\u5f97\u4fe1\u4efb\u7684\u5546\u5bb6\u624d\u66f4\u80fd\u591f\u548c\u5feb\u624b\u5171\u5efa\u201c\u5f3a\u79c1\u57df\u201d\uff0c\u548c\u5e73\u53f0\u4e00\u8d77\u7559\u4f4f\u613f\u610f\u4ed8\u8d39\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u5e73\u53f0\u3001\u5546\u5bb6\u3001\u7528\u6237\u7684\u4e09\u8d62\u5c40\u9762\u3002<\/p>\n\n\n\n<p>\u90a3\u5982\u4f55\u5c06\u300c\u4fe1\u4efb\u300d\u843d\u5730\uff0c\u5e2e\u52a9\u5546\u5bb6\u66f4\u597d\u63d0\u5347 GMV \u5462\uff1f<\/p>\n\n\n\n<p>\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u524d\uff0c\u6211\u4eec\u5148\u5f15\u5165\u4e00\u4e2a\u76f4\u64ad\u7535\u5546\u516c\u5f0f\uff0c\u6765\u4e86\u89e3 GMV \u90fd\u662f\u53d7\u54ea\u4e9b\u56e0\u7d20\u5f71\u54cd\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>GMV = \u66dd\u5149\u6b21\u6570 X \u66dd\u5149\u5165\u53e3\u70b9\u51fb\u7387 X \u6b21\u5747\u89c2\u770b\u65f6\u957f X \u5355\u4f4d\u89c2\u6d41\u65f6\u957fGMV(\u7528\u6237\u5e73\u5747\u6bcf\u5206\u949f\u89c2\u770b\u65f6\u957f\u4ea7\u751f\u7684\u6210\u4ea4\u91d1\u989d)<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118399867.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ece\u516c\u5f0f\u4e2d\u53ef\u77e5\uff0c\u66dd\u5149\u6b21\u6570\u662f\u5b9e\u73b0\u9ad8 GMV \u7684\u57fa\u7840\uff0c\u56e0\u800c\u5546\u5bb6\u9700\u8981\u4e86\u89e3\u5e73\u53f0\u5982\u4f55\u8fd0\u8f6c\u3001\u77e5\u6653\u65b0\u7684\u6d41\u91cf\u5206\u53d1\u673a\u5236\uff0c\u624d\u80fd\u7cbe\u51c6\u6293\u4f4f\u201c\u98ce\u53e3\u201d\u3001\u83b7\u53d6\u7ea2\u5229\u3002<\/p>\n\n\n\n<p>\u800c\u5feb\u624b\u7535\u5546\u6b64\u756a\u516c\u5f00\u7684\u6d41\u91cf\u673a\u5236\uff0c\u6b63\u662f\u56f4\u7ed5\u300c\u4fe1\u4efb\u7535\u5546\u300d\uff0c\u4ece\u6d41\u91cf\u5904\u505a\u201c\u6539\u9769\u201d\uff0c\u52a9\u529b\u4e00\u6ce2\u503c\u5f97\u4fe1\u4efb\u7684\u300c\u597d\u5546\u5bb6\u300d\u5d1b\u8d77\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118398638.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u9996\u5148\uff0c\u4e3a\u4e86\u6ee1\u8db3\u4e0d\u540c\u9636\u6bb5\u7684\u5546\u5bb6\u5728\u5feb\u624b\u5e73\u53f0\u4e0a\u83b7\u5f97\u53ef\u89c2\u7684 GMV\uff0c\u5feb\u624b\u63a8\u51fa\u4e86\u56f4\u7ed5\u4e09\u4e2a\u8282\u70b9\u7684\u300c\u91cd\u70b9\u6d41\u91cf\u5206\u53d1\u7b56\u7565\u300d\uff0c \u5373\u5728\u300c\u51b7\u542f\u52a8\u9636\u6bb5\u300d\u3001\u300c\u6210\u957f\u9636\u6bb5\u300d\u548c\u300c\u6d3b\u52a8\u7206\u53d1\u9636\u6bb5\u300d\u7684\u4e09\u4e2a\u8282\u70b9\uff0c\u4e3a\u5feb\u54c1\u724c\u3001\u54c1\u724c\u3001\u670d\u52a1\u5546\u548c\u5546\u5bb6\u63d0\u4f9b\u6d41\u91cf\u6276\u6301\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u4e3a\u4e86\u8ba9\u503c\u5f97\u7528\u6237\u4fe1\u4efb\u7684\u597d\u5546\u5bb6\u5c06\u4f1a\u62e5\u6709\u66f4\u591a\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u5feb\u624b\u8bbe\u5b9a\u4e86\u300c\u57fa\u7840\u6d41\u91cf\u5206\u53d1\u7b56\u7565\u300d\u3002 \u53ea\u8981\u4f60\u7684\u5e97\u94fa\u6216\u76f4\u64ad\u95f4\u80fd\u8ba9\u7528\u6237\u4fe1\u8d56\uff0c\u5e73\u53f0\u5c31\u5c06\u6709\u66f4\u591a\u7684\u66dd\u5149\u673a\u4f1a\u548c\u6d41\u91cf\u6276\u6301\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u4ec0\u4e48\u624d\u662f\u503c\u5f97\u4fe1\u4efb\u7684\u597d\u5546\u5bb6\uff1f\u5224\u65ad\u5546\u5bb6\u662f\u5426\u503c\u5f97\u4fe1\u4efb\u7684\u4f9d\u636e\u53c8\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5efa\u7acb\u7528\u6237\u4e0e\u5546\u5bb6\u95f4\u7684\u201c\u4fe1\u4efb\u94fe\u63a5\u201d\uff0c\u5feb\u624b\u63a8\u51fa\u4e86\u300c\u56de\u5934\u5ba2\u63a8\u8350\u6307\u6570\u300d\u548c\u300c\u56de\u5934\u5ba2\u8bf4\u300d\u4e24\u4e2a\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118403138.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u60f3\u8981\u7406\u89e3\u8fd9\u4e24\u4e2a\u4ea7\u54c1\uff0c\u5148\u8981\u77e5\u9053\u201c\u4f55\u4e3a\u56de\u5934\u5ba2\u201d\uff1a\u56de\u5934\u5ba2\uff0c\u5373\u8fd1 30 \u5929\u5185\u4e70\u8fc7\u591a\u6b21\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u300c\u56de\u5934\u5ba2\u63a8\u8350\u6307\u6570\u300d\u662f\u5feb\u624b\u901a\u8fc7\u6570\u636e\uff0c\u91cf\u5316\u5546\u5bb6\u7ecf\u8425\u60c5\u51b5\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u300c\u56de\u5934\u5ba2\u300d\u63a8\u8350\u201c\u7387\u201d \u3002<\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u5728\u5feb\u624b\u4e0a\u7684\u6bcf\u5bb6\u5e97\u94fa\u90fd\u6709\u56db\u4e2a\u65b0\u7684\u8861\u91cf\u6570\u636e \u2014\u2014 \u54c1\u8d28\u3001\u5185\u5bb9\u3001\u670d\u52a1\u53ca\u56de\u5934\u5ba2\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118401725.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u7528\u6237\u53ef\u4ee5\u6e05\u695a\u5730\u611f\u77e5\u5230\u8fd9\u4e2a\u5546\u5bb6\u662f\u5426\u5c5e\u4e8e\u201c\u503c\u5f97\u4fe1\u4efb\u201d\u7684\u5546\u5bb6\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5404\u6570\u636e\u4f18\u8d28\u7684\u5546\u5bb6\u80fd\u5728\u5feb\u624b\u4e0a\u83b7\u5f97\u5927\u91cf\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u800c\u300c\u56de\u5934\u5ba2\u8bf4\u300d\u5219\u662f\u901a\u8fc7\u5177\u4f53\u7684\u6848\u4f8b\uff0c\u5411\u7528\u6237\u8868\u8fbe\u5546\u5bb6\u7ecf\u8425\u80fd\u529b\uff0c\u5c55\u793a\u56de\u5934\u5ba2\u559c\u7231\u201c\u5ea6\u201d\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u53ef\u4ee5\u5728\u76f4\u64ad\u95f4\uff0c\u6e05\u695a\u5730\u770b\u5230\u66fe\u7ecf\u8d2d\u4e70\u5546\u54c1\u7684\u7528\u6237\uff0c\u5bf9\u4ea7\u54c1\u548c\u4e3b\u64ad\u7684\u771f\u5b9e\u8bc4\u4ef7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118398762.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">02<\/h2>\n\n\n\n<p>\u65b0\u673a\u5236\u4e0b<\/p>\n\n\n\n<p>\u5546\u5bb6\u5982\u4f55\u5728\u5feb\u624b\u5b9e\u73b0GMV\u9ad8\u901f\u589e\u957f\uff1f<\/p>\n\n\n\n<p>\u5728\u65b0\u7684\u6d41\u91cf\u5206\u53d1\u673a\u5236\u4e0b\uff0c\u5546\u5bb6\u8be5\u5982\u4f55\u6293\u4f4f\u6d41\u91cf\u673a\u5236\u3001\u5b9e\u73b0 GMV \u9ad8\u901f\u589e\u957f\uff1f<\/p>\n\n\n\n<p>2021 \u5e74\u5feb\u624b\u53d1\u5e03\u7684\u300a\u5feb\u624b\u7535\u5546\u76f4\u64ad\u8fd0\u8425\u767d\u76ae\u4e66 2021\u300b\uff0c\u66fe\u63a8\u51fa STAGE \u300c\u4e94\u76d8\u65b9\u6cd5\u8bba\u300d\u76f4\u64ad\u8fd0\u8425\u65b9\u6cd5\u8bba\uff0c\u5c06\u4e00\u79cd\u201c\u4e13\u4e1a\u5316\u3001\u7cfb\u7edf\u5316\u3001\u7cbe\u7ec6\u5316\u201d\u7684\u76f4\u64ad\u8fd0\u8425\u6210\u957f\u65b9\u6848\u5e26\u5165\u5230\u5927\u4f17\u89c6\u91ce\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118401873.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u65f6\u9694\u4e00\u5e74\uff0c\u5feb\u624b\u51fa\u4e86\u65b0\u4e00\u7248\u300a\u5feb\u624b\u7535\u5546\u76f4\u64ad\u8fd0\u8425\u767d\u76ae\u4e66 2022\u300b\u3002\u65b0\u7248\u767d\u76ae\u4e66\u5728 2021 \u7248\u57fa\u7840\u4e0a\uff0c\u7ed3\u5408\u76f4\u64ad\u5168\u6d41\u7a0b\uff0c\u4e86\u66f4\u4e3a\u76f4\u63a5\u7684\u8fd0\u8425\u65b9\u6cd5 \u3001\u5de5\u5177\u548c\u6848\u4f8b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118399904.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5546\u5bb6\u8be5\u5982\u4f55\u501f\u52a9\u76f4\u64ad\u5e26\u8d27 SOP \u548c\u4e94\u76d8\u65b9\u6cd5\u8bba\uff0c\u5b9e\u73b0\u7c89\u4e1d\u6570\u548c\u76f4\u64ad\u95f4\u9500\u552e\u989d\u53cc\u589e\u957f\u5462\uff1f\u8fd0\u8425\u793e\u5c06\u7ed3\u5408\u5546\u5bb6\u7684\u300c\u6210\u957f\u8def\u5f84\u300d\uff0c\u5373\u51b7\u542f\u52a8\u671f\u3001\u722c\u5347\u671f \u3001\u6210\u719f\u671f\u4e3a\u5927\u5bb6\u4e00\u4e00\u62c6\u89e3\u3002<\/p>\n\n\n\n<p>1\uff09\u51b7\u542f\u52a8\u671f\uff1a\u5feb\u901f\u8bbe\u7acb\u4eba\u8bbe<\/p>\n\n\n\n<p>\u5728\u51b7\u542f\u52a8\u671f\uff0c\u5546\u5bb6\u7684\u4e3b\u8981\u76ee\u7684\u662f\u6811\u7acb\u4e3b\u64ad\u4eba\u8bbe\uff0c\u5feb\u901f\u6da8\u7c89\uff0c\u5e76\u540c\u6b65\u6d4b\u8bd5\u5546\u54c1\u6b3e\u5f0f\uff0c\u4fc3\u6210\u76f4\u64ad\u95f4\u5546\u54c1\u4ea4\u6613\u3002<\/p>\n\n\n\n<p>\u5feb\u624b\u4e0a\u7684 @\u6c38\u5f3a\u679c\u56ed \u524d\u671f\u4e3a\u4e86\u6253\u9020\u4e86\u4e00\u4e2a\u5b9e\u5728\u3001\u6734\u7d20\u7684\u519c\u573a\u4e3b\u4eba\u8bbe\uff0c\u4e13\u95e8\u82b1\u8d39 30w \u5143\u6784\u5efa\u5185\u5bb9\u56e2\u961f\uff0c\u5728\u77ed\u671f\u5185\u4fbf\u79ef\u7d2f\u4e86 33w \u7c89\u4e1d\uff0c\u76ee\u524d\u8d26\u53f7\u7c89\u4e1d\u6570\u91cf\u5df2\u7ecf\u8fbe\u5230 97.5 \u4e07\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u9636\u6bb5 @\u6c38\u5f3a\u679c\u56ed \u4e5f\u540c\u6b65\u6d4b\u8bd5\u51fa\u4e86\u81ea\u5bb6\u82f9\u679c\u3001\u8702\u871c\u7b49\u4f17\u591a\u679c\u56ed\u519c\u4ea7\u54c1\u7684\u7206\u54c1\uff0c\u5728\u5feb\u624b\u5356\u4e86 100 \u4e07\u5355\u3002\u76ee\u524d\uff0c\u6574\u4e2a\u679c\u56ed\u7684\u5e74\u4ea7\u91cf\u4fdd\u5e95\u5728 100 \u4e07\u65a4\uff0c\u5e76\u4e14\u57fa\u672c\u5904\u4e8e\u201c\u4f9b\u4e0d\u5e94\u6c42\u201d\u7684\u72b6\u6001\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118396915.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5546\u5bb6\u5982\u4f55\u624d\u80fd\u50cf@\u6c38\u5f3a\u679c\u56ed\uff0c\u5728\u51b7\u542f\u52a8\u9636\u6bb5\u6253\u9020\u4eba\u8bbe\u548c\u9ad8\u6548\u6d4b\u54c1\u5462\uff1f\u6211\u4eec\u5177\u4f53\u7ed3\u5408\u76f4\u64ad\u5e26\u8d27 SOP \u548c\u4e94\u76d8\u65b9\u6cd5\u6765\u770b\u770b\u3002<\/p>\n\n\n\n<p>\u76f4\u64ad\u524d\uff0c\u5546\u5bb6\u8981\u91cd\u70b9\u5173\u6ce8\u76f4\u64ad\u4eba\u8bbe\u3001\u8d27\u54c1\u3001\u5f15\u6d41\u798f\u5229\u4ee5\u53ca\u9884\u70ed\u4eae\u70b9\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u300c\u76d8\u76f4\u64ad\u300d\uff0c\u786e\u5b9a\u6e05\u6670\u7684\u4eba\u8bbe\u5b9a\u4f4d\uff0c\u6bd4\u5982\u5ba0\u7c89\u8001\u677f\u3001\u91d1\u724c\u9500\u552e\u3001\u4ea7\u54c1\u4e13\u5bb6\u3001\u79cd\u8349\u8fbe\u4eba\u7b49\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\u300c\u76d8\u8d27\u54c1\u300d\uff0c\u901a\u8fc7\u8d27\u6e90\u5730\u4f18\u52bf\u54c1\u7c7b\u3001\u540c\u884c\u4e1a\u540c\u7ea7\u5546\u5bb6\u9009\u54c1\u3001\u5e73\u53f0\u4e0a\u7684\u884c\u4e1a\u7206\u6b3e\u5546\u54c1\u3001\u9009\u62e9\u5e02\u573a\u70ed\u5ea6\u9ad8\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\u300c\u76d8\u798f\u5229\u300d\uff0c\u4e3a\u4e86\u9ad8\u6548\u5730\u5f15\u6d41\u3001\u62c9\u65b0\u3001\u6da8\u7c89\uff0c\u9700\u8981\u6d3b\u7528\u798f\u5229\u5546\u54c1\u3001\u76f4\u64ad\u95f4\u8425\u9500\u5de5\u5177\uff0c\u5982\u53d1\u653e\u7c89\u4e1d\u4e13\u5c5e\u5238\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u300c\u76d8\u4eae\u70b9\u300d\uff0c\u505a\u597d\u76f4\u64ad\u9884\u70ed\uff0c\u5236\u5b9a\u9884\u70ed\u5185\u5bb9\u548c\u8282\u594f\uff0c\u5c01\u9762\u548c\u6807\u9898\u8981\u505a\u597d\uff0c\u624d\u80fd\u5438\u5f15\u66f4\u591a\u6d41 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5 \u5143\u73b0\u91d1\u8865\u8d34\uff1b\u62c9\u65b0\u4eba\u6570\u8d85\u8fc7\u65e2\u5b9a\u76ee\u6807\u5c06\u83b7\u5f97\u6d41\u91cf\u5956\u52b1\uff1b<\/p><p>\u4eba\u53c2\u679c\u8ba1\u5212\uff1a\u9762\u5411\u5168\u91cf\u5546\u5bb6\uff0c\u5355\u4e2a\u65b0\u5ba2\u6700\u9ad8\u8865\u8d34 10 \u5143\uff0c\u8001\u5ba2\u6700\u9ad8\u8865\u8d34 5 \u5143\uff1b\u5546\u5bb6\u5f00\u901a\u5206\u9500\u5f97\u624b\u6c14\u798f\u888b\u5546\u54c1\u4f63\u91d1\u3002<\/p><\/blockquote>\n\n\n\n<p>\u7b2c\u4e8c\u79cd\uff0c\u5219\u662f\u5229\u7528\u300c\u798f\u5229\u5546\u54c1\u300d\u548c\u300c\u6295\u653e\u300d\u8fdb\u884c\u5feb\u901f\u6da8\u7c89\u3002<\/p>\n\n\n\n<p>\u76f4\u64ad\u524d\u91cd\u70b9\u8fdb\u884c\u300c\u76d8\u8d27\u54c1\u300d\u3001\u300c\u76d8\u5546\u4e1a\u5316\u300d\u548c\u300c\u76d8\u4eae\u70b9\u300d\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5728\u8d27\u76d8\u7ed3\u6784\u4e0a\uff0c\u9002\u5f53\u52a0\u5927\u798f\u5229\u6b3e\u3001\u5f15\u6d41\u6b3e\u6bd4\u4f8b\uff0c\u5438\u5f15\u65b0\u5ba2\u8f6c\u5316\uff1b<\/p><p>\u5728\u5546\u4e1a\u6295\u653e\u4e0a\uff0c\u91cd\u70b9\u9488\u5bf9\u65b0\u5ba2\u8fdb\u884c\u6295\u653e\uff0c\u5438\u5f15\u66f4\u591a\u65b0\u7528\u6237\u8fdb\u5165\u76f4\u64ad\u95f4\uff1b<\/p><p>\u5728\u76f4\u64ad\u9884\u70ed\u4e0a\uff0c\u89c6\u9891\u4e2d\u91ca\u653e\u65b0\u5ba2\u4e13\u4eab\u798f\u5229\uff0c\u5438\u5f15\u66f4\u591a\u65b0\u7528\u6237\u53c2\u4e0e\u76f4\u64ad\u3002<\/p><\/blockquote>\n\n\n\n<p>\u5728\u76f4\u64ad\u4e2d\u548c\u76f4\u64ad\u540e\uff0c\u90fd\u9700\u8981\u91cd\u70b9\u300c\u76d8\u76f4\u64ad\u300d\u4ee5\u300c\u76d8\u798f\u5229\u300d\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u76f4\u64ad\u95f4\u6570\u636e\u8d70\u52bf\uff0c\u8c03\u6574\u798f\u5229\u548c\u8d27\u54c1\uff0c\u63d0\u5347\u62c9\u65b0\u589e\u7c89\u6570\u91cf\uff0c\u540c\u65f6\uff0c\u901a\u8fc7\u7206\u54c1\u6253\u9020\u9ad8\u5149\u65f6\u523b\u3002<\/p>\n\n\n\n<p>\u6bcf\u51fa\u73b0\u4e00\u4e2a\u7206\u6b3e\u5546\u54c1\uff0c\u90fd\u4f1a\u5bf9\u76f4\u64ad\u6709\u5f88\u5927\u5e2e\u52a9\uff0c2021 \u5e74\u7d2f\u8ba1\u76f4\u64ad\u5e26\u8d27 GMV \u8d85 2600w \u7684@\u4e25\u4e1c\u66fe\u544a\u8bc9\u8fd0\u8425\u793e\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c\u51fa\u73b0\u4e00\u4e2a\u7206\u6b3e\uff0c\u5bf9\u4e8e\u672a\u6765\u7684\u6bcf\u4e00\u573a\u76f4\u64ad\uff0c\u5305\u62ec\u5f53\u573a\u76f4\u64ad\u7684\u540e\u7eed\u90fd\u6709\u5f88\u5927\u5e2e\u52a9\uff1a<\/p><p>\u4e00\u662f\u4e3b\u64ad\u5fc3\u6001\u4f1a\u63d0\u5347\uff0c\u76f4\u64ad\u6548\u679c\u4f1a\u53d8\u597d\uff1b\u4e8c\u662f\u4f1a\u5728\u89c2\u4f17\u5fc3\u4e2d\u79cd\u4e0b\u2018\u62a2\u8d2d\u2019\u5fc3\u6001\uff0c\u589e\u52a0\u4e0b\u5355\u91cf\u3002\u201d<\/p><\/blockquote>\n\n\n\n<p>3\uff09\u6210\u719f\u671f\uff1a\u53c2\u4e0e\u5927\u4fc3\u5b9e\u73b0 GMV \u7a81\u7834<\/p>\n\n\n\n<p>\u5f53\u7c89\u4e1d\u6570\u91cf\u8fbe\u5230\u4e00\u5b9a\u7a0b\u5ea6\u3001\u76f4\u64ad\u95f4\u5404\u6280\u672f\u6210\u719f\u540e\uff0c\u60f3\u8981\u5b9e\u73b0 GMV \u5927\u8303\u56f4\u7a81\u7834\uff0c\u5c31\u9700\u8981\u5728\u5927\u4fc3\u671f\u95f4\u4e0b\u529f\u592b\u3002<\/p>\n\n\n\n<p>\u5927\u4fc3\u671f\u95f4\uff0c\u7528\u6237\u4f1a\u6709\u5929\u7136\u7684\u5f3a\u8d2d\u7269\u5fc3\u667a\uff0c\u5e73\u53f0\u4f1a\u501f\u673a\u63a8\u51fa\u8425\u9500\u6d3b\u52a8\u6765\u6276\u6301\u4f18\u8d28\u5546\u5bb6\uff0c\u5546\u5bb6\u4fbf\u53ef\u4ee5\u501f\u7528\u300c\u5927\u4fc3\u300d\u8fce\u6765 GMV \u7206\u53d1\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4e3b\u6253\u9ad8\u5ba2\u5355\u4e13\u67dc\u54c1\u8d28\u4e2d\u5927\u6dd1\u5973\u88c5\u7684\u5546\u5bb6 @\u5343\u67cf\u5e74 \uff0c\u5206\u522b\u5728\u4e24\u6b21\u5927\u4fc3\u4e2d\u5b9e\u73b0 GMV \u591a\u500d\u6570\u589e\u957f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118401886.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>2021 \u5e74\u5feb\u624b 616 \u54c1\u8d28\u8d2d\u7269\u8282\u671f\u95f4\uff0c\u5343\u67cf\u5e74\u5b9e\u73b0\u4e86 GMV \u540c\u6bd4\u589e\u957f 600%\uff0c\u5355\u65e5 GMV \u76f8\u8f83\u4e8e\u65e5\u5e38 GMV \u7ffb\u500d\u589e\u957f\uff1b<\/p><p>2022 \u5e74\u5feb\u624b 3.4 \u5ba0\u7c89\u8282\uff0c\u76f4\u64ad\u95f4\u9500\u91cf\u8fc7 1000 \u4e07\uff1b<\/p><p>2022 \u5e74\u5feb\u624b 616 \u671f\u95f4\uff0c6 \u6708 7 \u53f7\u5f00\u59cb\uff0c\u6700\u9ad8\u4e00\u5929\u80fd\u5356 210 \u4e07\uff0c\u4e1a\u7ee9\u5bf9\u6bd4 2021 \u5e74\u540c\u6bd4\u589e\u957f 10 \u500d\u3002<\/p><\/blockquote>\n\n\n\n<p>\u5546\u5bb6\u5728\u5927\u4fc3\u671f\u95f4\uff0c\u53c8\u8be5\u5982\u4f55\u5c06\u76f4\u64ad SOP \u548c\u4e94\u76d8\u65b9\u6cd5\u8bba\u7ed3\u5408\uff0c\u5b9e\u73b0\u50cf\u5343\u67cf\u5e74\u4e00\u6837 GMV \u5341\u500d\u589e\u957f\u5462\uff1f<\/p>\n\n\n\n<p>\u5728\u300c\u76f4\u64ad\u524d\u300d\u7ed3\u5408\u5927\u4fc3\u8282\u70b9\u8fdb\u884c\u5927\u8303\u56f4\u9884\u70ed\uff1a<\/p>\n\n\n\n<p>\u300c\u76d8\u4eae\u70b9\u300d\u2014\u2014\u6253\u9020\u4e3b\u9898\u6027\u4eae\u70b9\uff0c\u63d0\u524d 15 \u5929\u8fdb\u884c\u84c4\u6c34\u9884\u70ed\uff0c\u6709\u8282\u594f\u3001\u6709\u4e3b\u9898\u5730\u91ca\u653e\u6d3b\u52a8\u798f\u5229\uff0c\u5438\u5f15\u7528\u6237\u5173\u6ce8\uff1b<\/p>\n\n\n\n<p>\u300c\u76d8\u5546\u4e1a\u5316\u300d\u2014\u2014\u505a\u597d\u9884\u70ed\u63a8\u5e7f\u548c\u76f4\u64ad\u95f4\u63a8\u5e7f\uff0c\u5728\u7b79\u5907\u671f\u4e0e\u51b2\u523a\u671f\uff0c\u5c06 30% \u7684\u9884\u7b97\u8fdb\u884c\u6295\u653e\uff1b\u5269\u4e0b 70% \u7684\u9884\u7b97\u5728\u76f4\u64ad\u7206\u53d1\u671f\u96c6\u4e2d\u6295\u653e\u3002<\/p>\n\n\n\n<p>\u5728\u300c\u76f4\u64ad\u4e2d\u300d\uff0c\u5148\u8bbe\u5b9a\u597d\u5546\u54c1\u914d\u6bd4\uff0c\u505a\u597d\u300c\u76d8\u798f\u5229\u300d\u3002<\/p>\n\n\n\n<p>\u53ef\u8bbe\u5b9a\u57fa\u672c\u6bd4\u4f8b: 10% \u7684\u798f\u5229\u6b3e\u300120% \u7684\u5f15\u6d41\u6b3e\u300130% \u7684\u5229\u6da6\u6b3e\u548c 40% \u7684\u8dd1\u91cf\u6b3e\u3002\u7136\u540e\u5728\u76f4\u64ad\u4e2d\uff0c\u6254\u51fa\u5927\u91cf\u300c\u798f\u5229\u54c1\u300d\u5438\u5f15\u65b0\u5ba2\uff0c\u518d\u628a\u300c\u4e2d\u9ad8\u5ba2\u5355\u4ef7\u300d\u5546\u54c1\u7ed3\u5408\u76f4\u64ad\u8282\u594f\u89e6\u8fbe\u8001\u5ba2\uff0c\u5b8c\u6210\u8f6c\u5316\u548c\u590d\u8d2d\u3002<\/p>\n\n\n\n<p>\u300c\u76f4\u64ad\u540e\u300d\u8fdb\u884c\u591a\u6b21\u590d\u76d8\uff0c\u5c24\u5176\u5728\u5927\u4fc3\u671f\u95f4\uff0c\u66f4\u8981\u4f18\u5316\u6bcf\u4e00\u573a\u76f4\u64ad\u3002<\/p>\n\n\n\n<p>\u603b\u7ed3\u6765\u770b\uff0c\u6b64\u6b21\u300a\u5feb\u624b\u7535\u5546\u76f4\u64ad\u8fd0\u8425\u767d\u76ae\u4e66 2022\u300b\u4e2d\u7684\u76f4\u64ad\u5e26\u8d27 SOP \u548c\u4e94\u76d8\u65b9\u6cd5\u8bba\u662f\u76f8\u8f85\u76f8\u6210\u7684\uff0c\u4e0d\u8fc7\u4e0d\u540c\u9636\u6bb5\u5546\u5bb6\u8fd0\u8425\u4fa7\u91cd\u70b9\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118401460.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u540c\u65f6\uff0c\u8fd0\u8425\u793e\u89c2\u5bdf\u5230\uff0c\u5feb\u624b\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u4ea7\u54c1\u548c\u5de5\u5177\uff0c\u5e2e\u52a9\u5546\u5bb6\u66f4\u9ad8\u6548\u7684\u8fdb\u884c\u76f4\u64ad\u5e26\u8d27 SOP \u548c\u4e94\u76d8\u65b9\u6cd5\u8bba\u7684\u843d\u5730\u3002<\/p>\n\n\n\n<p>\u2460 \u76f4\u64ad\u8ba1\u5212<\/p>\n\n\n\n<p>\u5546\u5bb6\u5728\u76f4\u64ad\u524d\uff0c\u53ef\u4ee5\u7ed3\u5408\u529f\u80fd\u300c\u76f4\u64ad\u8ba1\u5212\u300d\uff0c\u5236\u5b9a\u6709\u6548\u7684\u76f4\u64ad\u8ba1\u5212\u5e76\u7cbe\u51c6\u6267\u884c\uff0c\u83b7\u5f97\u5b98\u65b9\u6d41\u91cf\u6276\u6301\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118406030.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u2461\u8ddf\u64ad\u52a9\u624b<\/p>\n\n\n\n<p>\u5728\u76f4\u64ad\u4e2d\uff0c\u300c\u8ddf\u64ad\u52a9\u624b\u300d\u529f\u80fd\u53ef\u4ee5\u5173\u8054\u300c\u76f4\u64ad\u8ba1\u5212\u300d\uff0c\u4e00\u952e\u64cd\u4f5c\u76f4\u64ad\u95f4\u5546\u54c1\u3001\u8425\u9500\u5de5\u5177\u7684\u4e0a\u4e0b\u67b6\uff0c\u4ee5\u53ca\u6d41\u91cf\u63a8\u5e7f\u8bbe\u7f6e\u3001\u516c\u5c4f\u7ba1\u7406\u7b49\uff0c\u4e5f\u652f\u6301\u67e5\u770b\u5b9e\u65f6\u76f4\u64ad\u6570\u636e\u4ee5\u53ca\u8d8b\u52bf\u56fe\uff0c\u5e2e\u52a9\u5546\u5bb6\u9ad8\u6548\u7ba1\u7406\u76f4\u64ad\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118404159.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u2462 \u590d\u76d8\u8bca\u65ad\u548c\u5546\u5bb6\u7ecf\u8425\u5468\u62a5<\/p>\n\n\n\n<p>\u5728\u76f4\u64ad\u540e\uff0c\u300c\u590d\u76d8\u8bca\u65ad\u300d\u9488\u5bf9\u5355\u573a\u76f4\u64ad\u8fdb\u884c\u590d\u76d8\uff0c\u300c\u5546\u5bb6\u7ecf\u8425\u5468\u62a5\u300d\u5219\u4f1a\u6301\u7eed\u76d1\u63a7\u6570\u636e\u6548\u679c\u53ca\u53d8\u5316\uff0c\u505a\u9636\u6bb5\u6027\u7684\u590d\u76d8\u3002<\/p>\n\n\n\n<p>\u5546\u5bb6\u5982\u679c\u5c06\u4e24\u4e2a\u4ea7\u54c1\u7ed3\u5408\u8d77\u6765\uff0c\u8fdb\u884c\u957f\u671f\u548c\u77ed\u671f\u7684\u590d\u76d8\u7ed3\u5408\uff0c\u4fbf\u53ef\u4ee5\u9488\u5bf9\u76f4\u64ad\u505a\u5168\u9762\u590d\u76d8\u5e76\u5236\u4f5c\u63d0\u5347\u4f18\u5316\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/1655118403408.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">03<\/h2>\n\n\n\n<p>\u7ed3\u8bed<\/p>\n\n\n\n<p>\u5bf9\u5e73\u53f0\u6765\u8bf4\uff0c\u7528\u6237\u7684\u4fe1\u4efb\u548c\u5546\u5bb6\u7684\u6210\u957f\uff0c\u662f\u5e73\u53f0\u7684\u53d1\u5c55\u7684\u5fc5\u8981\u6761\u4ef6\u3002<\/p>\n\n\n\n<p>\u4ece\u5feb\u624b\u5728\u672c\u6b21 616 \u7684\u5f00\u95e8\u7ea2\u6218\u62a5\uff0c\u4e0d\u96be\u770b\u51fa\u5feb\u624b\u300c\u5927\u641e\u4fe1\u4efb\u7535\u5546\u300d\u540e\u786e\u5b9e\u53d6\u5f97\u4e86\u4e0d\u9519\u7684\u6210\u7ee9\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>5 \u6708 20 \u65e5 &#8211; 5 \u6708 22 \u65e5\uff0c\u54c1\u724c\u5546\u5bb6 GMV \u540c\u6bd4\u589e\u957f 592%\u3002\u5176\u4e2d\uff0c\u7f8e\u5986\u884c\u4e1a 5 \u6708 20 \u65e5\u5f53\u5929\u521b 2021 \u5e74\u4ee5\u6765 GMV \u5cf0\u503c\u3002<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" 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