![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/8bd3c54282ad84c63a24f4ebf1bfec44.png\")
<\/p>\n\u25b3\u56fe\uff1aChoiceform \u5de7\u601d\u79d1\u6280\u9996\u5e2d\u89e3\u51b3\u65b9\u6848\u5b98\u8521\u8fbe\u7ae0Ronan<\/p>\n
\u800c\u8fd9\u6837\u7684\u6848\u4f8b\u5728Choiceform\u5de7\u601d\u79d1\u6280\u670d\u52a1\u7684\u67d0\u8f66\u4f01\u4e2d\u5df2\u7ecf\u5f97\u5230\u9a8c\u8bc1\u3002\u4ece\u53bb\u5e74\u5f00\u59cb\uff0cChoiceform\u5de7\u601d\u79d1\u6280\u5e2e\u52a9\u8be5\u8f66\u4f01\u63d0\u4f9b\u4e86\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406<\/a><\/span>\uff0c\u5c06\u6574\u5957CEM<\/a><\/span>\u5de5\u5177\u5e94\u7528\u5230\u4ed6\u4eec\u7684\u5168\u7403\u5e02\u573a\u53d1\u5c55\u4e2d\uff0c\u5e76\u9009\u62e9\u4e86\u5173\u952e\u9886\u57df\u6765\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\uff0c\u786e\u4fdd\u6bcf\u4e00\u4e2a\u8f66\u4e3b\u7684\u58f0\u97f3\u90fd\u80fd\u88ab\u542c\u5230\uff0c\u6bcf\u4e00\u4e2a\u53cd\u9988\u90fd\u80fd\u5728CEM\u7cfb\u7edf\u5f97\u5230\u56de\u5e94\u3002\u77ed\u77ed\u4e09\u4e2a\u6708\u65f6\u95f4\uff0c\u8be5\u8f66\u4f01\u5ba2\u6237\u6ee1\u610f\u5ea6\u5f97\u5230\u4e86\u5168\u9762\u63d0\u5347\uff0c\u5e76\u57fa\u4e8eCEM\u7cfb\u7edf\u51c6\u786e\u5730\u6d1e\u5bdf\u5230\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u6709\u9488\u5bf9\u5730\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u663e\u8457\u63d0\u9ad8\u4e86\u6c7d\u8f66\u7684\u56de\u8d2d\u7387\u548c\u7ecf\u9500\u5546\u7684\u7ef4\u4fee\u56de\u5e97\u7387\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/dba13c2a9864b7e05a5ad27913f8a1d2.jpg\")
<\/p>\n01<\/h4>\nCEM\u5728\u56fd\u5185\u6b63\u8fdb\u5165\u53d1\u5c55\u7684\u5feb\u8f66\u9053<\/h4>\n
\u4e8b\u5b9e\u4e0a\uff0c\u5ba2\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u6027\u4e0d\u4ec5\u4ec5\u5e94\u7528\u5728\u6c7d\u8f66\u9886\u57df\uff0c\u968f\u7740\u6d88\u8d39\u8005\u81ea\u6211\u610f\u8bc6\u7684\u89c9\u9192\uff0c\u5ba2\u6237\u4f53\u9a8c\u5728\u5404\u4e2a\u9886\u57df\u90fd\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n
CEM(Customer Experience Management)\u5373\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\uff0c\u8fd9\u4e00\u6982\u5ff5\u6700\u65e9\u7531\u54e5\u4f26\u6bd4\u4e9a\u5546\u5b66\u9662\u4e3b\u4efb\u4f2f\u5fb7\u00b7\u65bd\u5bc6\u7279\uff08Bernd H\u00b7Schmitt\uff09\u63d0\u51fa\u3002\u968f\u540e\u8be5\u7406\u5ff5\u8fc5\u901f\u5728\u5168\u7403\u94fa\u5f00\u3002\u5982\u4eca\uff0c\u653e\u773c\u5168\u7403\u5e02\u573a\uff0cCEM\u5728\u5317\u7f8e\u5e02\u573a\u6700\u4e3a\u6210\u719f\uff0c\u5c24\u5176\u662f\u7f8e\u56fd\u5e02\u573a\u5df2\u7ecf\u88ab\u54c1\u724c\u666e\u904d\u91c7\u7528\uff0c\u5176\u6b21\u662f\u6b27\u6d32\u5e02\u573a\uff0c\u4e2d\u56fd\u5e02\u573a\u4e5f\u6b63\u5728\u5d1b\u8d77\u3002<\/p>\n
\u201c\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u4e0d\u4ec5\u4e0e\u54c1\u724c\u8425\u9500\u76f8\u7ed3\u5408\uff0c\u800c\u4e14\u4e0e\u4f53\u9a8c\u5f0f\u8425\u9500\u7d27\u5bc6\u76f8\u8054\u3002\u201dRonan\u8868\u793a\uff0c\u5ba2\u6237\u4f53\u9a8c\u8425\u9500\u4e0e\u4ea7\u54c1\/\u670d\u52a1\u63a8\u5e7f\u7684\u6709\u673a\u7ed3\u5408\uff0c\u65e2\u80fd\u7ed9\u5ba2\u6237\u5e26\u6765\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u66f4\u597d\u5730\u5411\u5ba2\u6237\u63a8\u9500\u4ea7\u54c1\uff0c\u53c8\u80fd\u591f\u8ba9\u5ba2\u6237\u611f\u53d7\u5230\u826f\u597d\u7684\u4f53\u9a8c\uff0c\u540c\u65f6\u901a\u8fc7\u53cd\u9988\u8fdb\u4e00\u6b65\u63a8\u5e7f\u54c1\u724c\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u5f62\u6210\u826f\u6027\u5faa\u73af\u3002<\/p>\n
\u8010\u514b\u662f\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u7684\u5178\u578b\u4ee3\u8868\uff0c\u5b83\u7684\u8425\u9500\u5b9e\u8df5\u7ecf\u9a8c\u5341\u5206\u503c\u5f97\u4e2d\u56fd\u54c1\u724c\u501f\u9274\u3002\u8010\u514b\u5728\u7ebd\u7ea6\u8bbe\u6709\u4e00\u4e2a\u4f53\u9a8c\u4e2d\u5fc3\uff0c\u5728\u8fd9\u4e2a\u4f53\u9a8c\u4e2d\u5fc3\u5ba2\u6237\u4e0d\u4ec5\u80fd\u80fd\u591f\u770b\u5230\u54c1\u724c\u521b\u7acb\u4ee5\u6765\u7684\u5404\u79cd\u6b3e\u5f0f\u3001\u9650\u91cf\u7248\u7684\u978b\u670d\u5c55\u51fa\uff0c\u4f9b\u6d88\u8d39\u8005\u53c2\u89c2\u548c\u6b23\u8d4f\uff0c\u800c\u4e14\u5728\u4e0d\u540c\u7684\u533a\u57df\u8bbe\u7f6e\u4e86\u4e13\u9879\u8fd0\u52a8\u9879\u76ee\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u7ed3\u5408\u5404\u79cd\u8fd0\u52a8\u5668\u6750\u548c\u7535\u5b50\u5c4f\u5e55\u3001VR\u7b49\u6280\u672f\u7684\u6a21\u62df\u573a\u666f\u8fdb\u884c\u6df1\u5ea6\u4f53\u9a8c\uff0c\u8ba9\u4eba\u4eec\u5728\u8eab\u4e34\u5176\u5883\u4e2d\u771f\u5207\u611f\u53d7\u5230\u54c1\u724c\u7684\u6e29\u5ea6\uff0c\u5f3a\u5316\u54c1\u724c\u5370\u8c61\u3002<\/p>\n
\u201c\u5728\u6211\u770b\u6765\uff0c\u8010\u514b\u4f53\u9a8c\u4e2d\u5fc3\u4e0e\u5176\u8bf4\u662f\u4e00\u4e2a\u63d0\u4f9b\u4f53\u9a8c\u7684\u5730\u65b9\uff0c\u4e0d\u5982\u8bf4\u662f\u4e00\u4e2a\u66f4\u6ce8\u91cd\u4ea7\u54c1\u8425\u9500\u7684\u793e\u533a\u3002\u201dRonan\u5f3a\u8c03\uff0c\u901a\u8fc7\u8fd9\u4e2a\u793e\u533a\u6d88\u8d39\u8005\u53ef\u4ee5\u6c89\u6d78\u5728\u6574\u4e2a\u573a\u666f\u4e2d\uff0c\u4eab\u53d7\u8fd0\u52a8\u548c\u4ea7\u54c1\u4e92\u52a8\u5e26\u6765\u7684\u6ee1\u8db3\u611f\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u901a\u8fc7\u793e\u533a\u80fd\u591f\u5c06\u5ba2\u6237\u7684\u60f3\u6cd5\u878d\u5165\u6574\u4e2a\u4ea7\u54c1\u5f00\u53d1\u8bbe\u8ba1\u4e2d\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\u54c1\u724c\u5bf9\u81ea\u5df1\u7684\u5c0a\u91cd\uff0c\u5173\u6ce8\u81ea\u5df1\u7684\u53cd\u9988\uff0c\u8fdb\u800c\u5bf9\u8010\u514b\u7684\u6838\u5fc3\u4ef7\u503c\u201cJust do it\u201d\u6709\u66f4\u6df1\u523b\u7684\u7406\u89e3\u3002\u5176\u4e2d\uff0c\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406CEM\u5728\u4e86\u89e3\u5e02\u573a\u548c\u8bbe\u8ba1\u4ea7\u54c1\u7684\u8fc7\u7a0b\u4e2d\u8d77\u7740\u975e\u5e38\u91cd\u8981\u7684\u4f5c\u7528\u2014\u2014\u6355\u6349\u4e0e\u5ba2\u6237\u4f53\u9a8c\u76f8\u5173\u7684\u6001\u5ea6\u6570\u636e\u548c\u884c\u4e3a\u6570\u636e\uff0c\u7136\u540e\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u800c\u4e14\u8fd9\u4e9b\u6570\u636e\u901a\u8fc7\u6574\u5408\u3001\u5206\u7c7b\u5206\u6790\u4f1a\u81ea\u52a8\u63a8\u9001\u7ed9\u4ea7\u54c1\u8bbe\u8ba1\u90e8\u95e8\u548c\u5176\u4ed6\u90e8\u95e8\uff0c\u5e2e\u52a9\u66f4\u597d\u5730\u6539\u8fdb\u4ea7\u54c1\u3002\u6574\u4e2a\u8fc7\u7a0b\u4ee5\u81ea\u52a8\u5316\u7684\u5f62\u5f0f\u5b8c\u6210\uff0c\u5927\u5927\u7f29\u77ed\u4e86\u4ece\u4fe1\u606f\u83b7\u53d6-\u5206\u6790-\u884c\u52a8\u843d\u5730\u7684\u6574\u4e2a\u5468\u671f\u3002<\/p>\n
\u5728\u6210\u719f\u7684\u6b27\u7f8e\u5e02\u573a\uff0cCEM\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u6570\u5b57\u8425\u9500\u4e2d\u6781\u5176\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u968f\u7740\u201c\u5185\u5377\u5316\u201d\u7684\u65e5\u76ca\u52a0\u5267\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u610f\u8bc6\u5230\u4ea7\u54c1\u529f\u80fd\u548c\u4ef7\u683c\u4e0d\u518d\u662f\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u76f8\u53cd\uff0c\u54c1\u724c\u7ed9\u4e88\u5ba2\u6237\u7684\u4f53\u9a8c\u6210\u4e3a\u5236\u80dc\u7684\u5173\u952e\u56e0\u7d20\u3002\u56e0\u6b64\uff0cCEM\u7684\u91cd\u8981\u6027\u6b63\u5728\u88ab\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u6240\u8ba4\u53ef\u548c\u5b9e\u65bd\u3002<\/p>\n
\u6839\u636e\u4e2d\u56fd\u4fe1\u606f\u901a\u4fe1\u7814\u7a76\u9662\u4e91\u8ba1\u7b97\u4e0e\u5927\u6570\u636e\u7814\u7a76\u6240\u548cQYR\u7684\u7814\u7a76\u62a5\u544a\uff0c\u76ee\u524dCEM\u5e02\u573a\u5df2\u7ecf\u8fbe\u5230500\u4ebf\u4eba\u6c11\u5e01\uff0c\u672a\u6765\u4e94\u5e74\u4e2d\u56fdCEM\u5e02\u573a\u5c06\u8fbe\u52305000\u4ebf\u4eba\u6c11\u5e01\u3002\u901a\u8fc7\u6570\u636e\u4e0d\u96be\u53d1\u73b0\uff0cCEM\u670d\u52a1\u5728\u4e2d\u56fd\u5e02\u573a\u6b63\u6b65\u5165\u5feb\u901f\u53d1\u5c55\u7684\u8f68\u9053\u3002<\/p>\n
02.CEM\u4e3a\u54c1\u724c\u6570\u5b57\u5316\u8f6c\u578b\u8d4b\u80fd<\/h3>\n\u5728\u5982\u4eca\u7684\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u5c24\u5176\u662f\u5728\u5e02\u573a\u589e\u901f\u653e\u7f13\u548c\u75ab\u60c5\u7684\u53cc\u91cd\u538b\u529b\u4e0b\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u5df2\u7ecf\u88ab\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u63d0\u4e0a\u65e5\u7a0b\uff0c\u5229\u7528\u4e92\u8054\u7f51\u5e73\u53f0\uff0c\u53ef\u4ee5\u964d\u672c\u589e\u6548\uff0c\u4fc3\u8fdb\u884c\u4e1a\u9ad8\u8d28\u91cf\u53d1\u5c55\u3002<\/p>\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/a4a3cd8286007457327affd59786d93c.png\")
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