{"id":72352,"date":"2022-07-11T11:39:49","date_gmt":"2022-07-11T03:39:49","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72352"},"modified":"2022-07-11T11:39:51","modified_gmt":"2022-07-11T03:39:51","slug":"%e9%bb%84%e9%9d%92%e6%98%a5%ef%bc%9a%e5%b0%8f%e7%ba%a2%e4%b9%a6%e7%bb%88%e6%88%90%e5%ad%97%e8%8a%82%e5%bf%83%e7%97%85%ef%bd%9c%e8%99%8e%e5%97%85","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/72352.html","title":{"rendered":"\u9ec4\u9752\u6625\uff1a\u5c0f\u7ea2\u4e66\u7ec8\u6210\u5b57\u8282\u5fc3\u75c5\uff5c\u864e\u55c5"},"content":{"rendered":"\n

\u610f\u6c14\u98ce\u53d1\u5982\u5b57\u8282\u8df3\u52a8\uff0c\u5374\u5728\u4e09\u5929\u524d\uff08 7 \u6708 8 \u65e5\uff09\u6084\u54aa\u54aa\u4e0a\u7ebf\u4e86\u4e00\u6b3e\u4e3b\u653b\u79cd\u8349\u8d5b\u9053\u7684\u72ec\u7acb App ” \u53ef\u9882 “\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\uff0c\u81ea 2018 \u5e74\u4e0a\u7ebf\u79cd\u8349 App ” \u65b0\u8349 “\uff0c\u5230 2021 \u5e74\u4e0a\u7ebf\u56fe\u6587\u79cd\u8349\u3001 2022 \u5e74\u6296\u97f3\u6d4b\u8bd5 ” \u79cd\u8349 ” \u4e00\u7ea7\u5165\u53e3\uff08\u5165\u53e3\u4f4d\u4e8e\u9996\u9875\u539f ” \u540c\u57ce ” \u4f4d\u7f6e\uff09\u518d\u5230\u521a\u521a\u4e0a\u7ebf\u7684 ” \u53ef\u9882 “\uff0c\u5b57\u8282\u8df3\u52a8\u6b63\u4e0d\u9057\u4f59\u529b ” \u5543 ” \u79cd\u8349\u8d5b\u9053\u3002<\/strong><\/p>\n\n\n\n

\u4e00\u4f4d\u63a5\u8fd1\u5b57\u8282\u8df3\u52a8\u4eba\u58eb\u5bf9\u864e\u55c5\u8868\u793a\uff0c\u81ea ” \u65b0\u8349 ” \u5931\u5229\u540e\u5185\u90e8\u5c31\u4e00\u76f4\u5728\u6478\u7d22\uff0c\u6296\u97f3\u7535\u5546\u7ed9\u4e86\u518d\u6218\u79cd\u8349\u8d5b\u9053\u7684\u5951\u673a\u3002” \u8fd9\u4e24\u5e74\u6296\u97f3\u7535\u5546\u641e\u5f97\u98ce\u751f\u6c34\u8d77\uff0c\u76f4\u64ad\u7535\u5546\u57fa\u7840\u5efa\u8bbe\u4e5f\u5728\u540c\u6b65\u642d\u5efa\uff0c\u4ece 2021 \u5e74\u63d0\u51fa\u2018\u5174\u8da3\u7535\u5546\u2019\u5230 2022 \u5e74\u5347\u7ea7\u4e3a\u2018\u5168\u57df\u5174\u8da3\u7535\u5546\u2019\uff0c\u5b57\u8282\u6253\u9020\u7535\u5546\u589e\u91cf\u573a\u666f\u7bad\u5728\u5f26\u4e0a\uff0c\u5185\u5bb9\u7535\u5546\u7ed5\u4e0d\u8fc7\u79cd\u8349\uff08\u4e1a\u52a1\uff09\u3002”<\/p>\n\n\n\n

\u4e00\u65b9\u9762\uff0c\u79cd\u8349\u662f\u5b57\u8282\u7535\u5546\u884c\u519b\u8def\u7ebf\u5fc5\u987b\u64ac\u4e0b\u7684\u636e\u70b9\u2014\u2014\u79cd\u8349\u662f\u88ab\u9a8c\u8bc1\u8fc7\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff0c\u5176\u6839\u690d\u4e8e\u793e\u533a\u3001\u6297\u5468\u671f\u6027\u8f83\u5f3a\uff0c\u662f\u6296\u97f3\u6d41\u91cf\u6c60\u8f6c\u5316\u7684\u65b9\u5411\uff0c\u800c\u4e14\u80fd\u4e0e\u672c\u5730\u751f\u6d3b\u7b49\u4e1a\u52a1\u5f62\u6210\u534f\u540c\u6548\u5e94\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0c\u8fd9\u4e5f\u662f\u5174\u8da3\u7535\u5546\u751f\u6001\u81ea\u5faa\u73af\u5fc5\u987b\u7684\u517b\u6599\u6cf5\u3002\u524d\u8611\u83c7\u8857\u8d44\u6df1\u8fd0\u8425\u4e95\u5bfb\u5bf9\u864e\u55c5\u8868\u793a\uff0c” \u6dd8\u5b9d\u9760\u5916\u90e8\u6d41\u91cf\u79cd\u8349\uff0c\u6296\u97f3\u5b8c\u5168\u53ef\u4ee5\u5185\u5faa\u73af\u5b8c\u6210\u2014\u2014\u5176\u4f5c\u4e3a\u5174\u8da3\u7535\u5546\u91cd\u8981\u4e00\u73af\uff0c\u4e0d\u7528\u518d\u8fdb\u884c\u7528\u6237\u5fc3\u667a\u5efa\u8bbe\uff0c\u76f8\u5f53\u4e8e\u7f29\u77ed\u4e86\u8f6c\u5316\u8def\u5f84\uff0c\u6a21\u578b\u6bd4\u6dd8\u5b9d\u5c11\u4e00\u73af\u4e14\u751f\u6001\u66f4\u7a33\u56fa\u3002\u6240\u4ee5\uff0c\u8fd9\u4e2a\u5c71\u5934\u5b57\u8282\u5fc5\u987b\u6253\u4e0b\u6765\u3002”<\/p>\n\n\n\n

\u95ee\u9898\u5728\u4e8e\uff0c\u968f\u7740\u5b57\u8282\u8df3\u52a8\u6559\u80b2\u3001\u6e38\u620f\u6218\u7ebf\u9646\u7eed\u6536\u7f29\uff0c\u5176\u93d6\u6218\u4e94\u5e74\u6709\u4f59\u7684\u79cd\u8349\u4e1a\u52a1\u59cb\u7ec8\u672a\u5bf9\u5c0f\u7ea2\u4e66<\/a><\/span>\u6784\u6210\u5b9e\u8d28\u5a01\u80c1\uff0c\u65b0\u4e0a\u7ebf\u7684 ” \u53ef\u9882 ” \u771f\u80fd\u7f13\u89e3\u5b57\u8282\u8df3\u52a8\u7684\u7126\u8651\uff0c\u6253\u901a\u5174\u8da3\u7535\u5546\u7684 ” \u4efb\u7763\u4e8c\u8109 ” \u5417\uff1f<\/strong><\/p>\n\n\n\n

\u7528 ” \u5c0f\u7ea2\u4e66<\/a><\/span> ” \u6253\u8d25\u5c0f\u7ea2\u4e66\uff1f<\/p>\n\n\n\n

\u4e0d\u5f97\u4e0d\u627f\u8ba4\uff0c\u521a\u4e0a\u7ebf\u4e0d\u4e45\u7684 ” \u53ef\u9882 “\uff0c\u81f4\u656c\u5c0f\u7ea2\u4e66\u610f\u5473\u5341\u8db3<\/strong>\u2014\u2014\u864e\u55c5\u4e0b\u8f7d\u7814\u7a76\u540e\u53d1\u73b0\uff0c\u8be5\u4ea7\u54c1\u4e0b\u65b9\u5bfc\u822a\u680f\u5206\u522b\u4e3a ” \u9996\u9875 “\u3001” \u641c\u7d22 “\u3001” \u521b\u4f5c “\u3001” \u6d88\u606f “\u3001” \u6211 “\uff0c\u5b9a\u4f4d\u56fe\u6587\u5185\u5bb9\u793e\u533a\uff0c\u53cc\u5217\u7011\u5e03\u6d41\u5c55\u793a\uff0c\u7528\u6237\u80fd\u5728\u9996\u9875\u770b\u5230\u5e73\u53f0\u63a8\u8350\u5185\u5bb9\uff0c\u4e4d\u4e00\u770b\u8fd8\u4ee5\u4e3a\u6253\u5f00\u4e86\u5c0f\u7ea2\u4e66\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5de6\uff1a\u53ef\u9882\u4ea7\u54c1\u622a\u56fe \u53f3\uff1a\u5c0f\u7ea2\u4e66\u4ea7\u54c1\u622a\u56fe<\/p>\n\n\n\n

\u4e0d\u4ec5\u5982\u6b64\uff0c” \u53ef\u9882 ” \u8fd8\u652f\u6301\u6296\u97f3\u4e00\u952e\u767b\u5f55\uff0c\u5185\u5bb9\u3001\u7c89\u4e1d\u6570\u636e\u4e92\u901a\uff0c\u6296\u97f3 2021 \u5e74\u4e0a\u7ebf\u7684\u56fe\u6587\u529f\u80fd\u7ec8\u4e8e\u6709\u4e86\u7528\u6b66\u4e4b\u5730\u2014\u2014\u5f7c\u65f6\uff0c\u6296\u97f3\u56fe\u6587\u751f\u6001\u5e76\u4e0d\u5f3a\uff0c\u5185\u5bb9\u6c89\u6dc0\u59cb\u7ec8\u96be\u4ee5\u4e0e\u6296\u97f3\u5a31\u4e50\u5c5e\u6027\u533a\u9694\uff1b\u5982\u4eca\uff0c\u7528\u6237\u4f7f\u7528\u53ef\u9882\u65f6\uff0c\u5b8c\u5168\u53ef\u4ee5\u5c06\u5c0f\u7ea2\u4e66\u7684\u7b14\u8bb0\u4e60\u60ef\u5e73\u79fb\u8fc7\u6765\u3002<\/p>\n\n\n\n

\u5728\u4e1a\u5185\u4eba\u58eb\u770b\u6765\uff0c\u6dd8\u5b9d\u3001\u4eac\u4e1c\u8fd9\u6837\u7684\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u6d41\u91cf\u6765\u6e90\u4e8e\u641c\u7d22\uff0c\u54c1\u724c\u80fd\u901a\u8fc7\u6295\u653e\u548c\u8fd0\u8425\u8f7b\u677e\u62a2\u5360\u76f8\u5e94\u7c7b\u76ee\u7684\u5e02\u573a\u4efd\u989d\uff0c\u7b49\u4e8e\u8bf4\u641c\u7d22\u6d41\u91cf\u6210\u4e86\u63a8\u5e7f\u53ca\u63d0\u9ad8 ROI \u7684\u5de5\u5177\uff1b\u800c\u6b64\u524d\u6296\u97f3\u7535\u5546\uff0c\u6d41\u91cf\u903b\u8f91\u4f9d\u65e7\u6cbf\u7528\u5b57\u8282\u7cfb\u7b97\u6cd5\u63a8\u8350\uff0c\u4f1a\u6839\u636e\u5546\u54c1\u53ca\u89c6\u9891\u5185\u5bb9\u53d7\u559c\u7231\u7a0b\u5ea6\u6765\u5206\u53d1\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u7535\u5546\u7814\u7a76\u81ea\u5a92\u4f53 ” \u963f\u6d9b\u548c\u521d\u6b23 ” \u66fe\u5206\u6790\uff0c” \u6296\u97f3\u91c7\u7528\u5b9e\u65f6\u8d5b\u9a6c\u673a\u5236\uff0c\u5f53\u4f60\u5f00\u64ad\u83b7\u5f97\u4e00\u6ce2\u63a8\u6d41\u4e4b\u540e\uff0c\u6d41\u91cf\u4fbf\u53ea\u80fd\u901a\u8fc7\u540c\u5c42\u7ea7\u7684\u7ade\u4e89\u5bf9\u624b PK \u83b7\u5f97\uff0c\u5b9e\u65f6\u6d41\u91cf\u4f1a\u5f62\u6210\u5b9e\u65f6\u6807\u7b7e\u3002\u800c\u4e14\uff0c\u7cfb\u7edf\u6bcf\u65f6\u6bcf\u523b\u90fd\u5728\u8fdb\u884c\u6392\u540d\uff0c5min\u300115min\u300130min\uff0c\u6296\u97f3\u76f4\u64ad\u6d41\u91cf\u4e0d\u65ad\u901a\u8fc7\u8d5b\u9a6c\u673a\u5236\u6765\u7b5b\u9009\u51fa\u4f18\u8d28\u76f4\u64ad\u95f4\uff0c\u8fdb\u800c\u5411\u5176\u5206\u914d\u66f4\u591a\u6d41\u91cf\u3002”<\/p>\n\n\n\n

\u8fd9\u5f15\u53d1\u7684 ” \u526f\u4f5c\u7528 ” \u5728\u4e8e\uff0c\u6296\u97f3\u4e2d\u5fc3\u5316\u7684\u6d41\u91cf\u673a\u5236\u5f3a\u4f9d\u9760\u7b97\u6cd5\u5411\u7528\u6237\u63a8\u8350\u76f4\u64ad\u95f4\u8fdb\u800c\u62c9\u52a8\u6d88\u8d39\uff0c\u800c\u975e\u7ed9\u7528\u6237\u63d0\u4f9b\u4e3b\u52a8\u6d88\u8d39\u7684\u5165\u53e3\uff0c\u968f\u7740\u6296\u97f3\u7535\u5546\u5185\u5bb9\u586b\u5145\u7387\u6301\u7eed\u589e\u52a0\uff0c\u5bf9\u5e73\u53f0\u4ee5\u53ca\u7528\u6237\u4f53\u9a8c\u90fd\u662f\u4e00\u79cd\u6d88\u8017\uff0c\u4ee5\u81f3\u4e8e\u5e02\u573a\u6709\u8bba\u8c03\u79f0\uff0c” \u6296\u97f3\u7535\u5546\u6b63\u5728\u6740\u6b7b\u6296\u97f3 “\u3002<\/strong><\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\uff0c\u793e\u533a\u4ea7\u54c1\u4e2d KOL\u3001\u7528\u6237\u5904\u5728\u540c\u6837\u91cd\u8981\u7684\u4f4d\u7f6e\uff0c\u4e24\u8005\u4e4b\u95f4\u4f1a\u52a8\u6001\u5207\u6362\u3002\u5728\u6b64\u524d\u63d0\u4e0b\uff0c\u7b97\u6cd5\u63a8\u8350\u4f1a\u7c97\u66b4\u7834\u574f ” \u5185\u5bb9\u2014\u4eba ” \u7684\u53cc\u5411\u6d41\u901a\u4f53\u7cfb\uff0c\u5bfc\u81f4\u4e92\u52a8\u673a\u5236\u5e26\u7740\u529f\u5229\u6027\u3002<\/p>\n\n\n\n

\u4e00\u4f4d\u6295\u7814\u5206\u6790\u5e08\u5bf9\u864e\u55c5\u8868\u793a\uff0c” \u5b57\u8282\u8df3\u52a8\u505a\u65b0\u4e1a\u52a1\u90fd\u4f1a\u8ffd\u6c42 ROI \uff0c\u5feb\u901f\u8bd5\u9519\u5e76\u8c03\u6574\u601d\u8def\uff1b\u4f46\u793e\u533a\u4ea7\u54c1\u8981\u642d\u57fa\u7840\u5efa\u8bbe\u3001\u8981\u505a\u751f\u6001\u624d\u80fd\u5f62\u6210\u4ea7\u54c1\u8c03\u6027\uff0c\u5b57\u8282\u8df3\u52a8\u663e\u7136\u5bf9\u65b0\u4e1a\u52a1\u7f3a\u4e4f\u8010\u5fc3\u3002”<\/p>\n\n\n\n

\u5982\u4eca\uff0c\u533a\u522b\u4e8e\u6296\u97f3\u5355\u5217\u4e0a\u4e0b\u6ed1\uff0c” \u53ef\u9882 ” \u53cc\u5217 feed \u6d41\u53d6\u7684\u662f\u53d1\u5e03\u4ef7\u503c\uff0c\u820d\u7684\u662f\u6d88\u8d39\u4ef7\u503c\uff0c\u8d70\u6d41\u91cf\u5e73\u6743\u8def\u7ebf\u53cd\u800c\u66f4\u6613\u4e8e\u533a\u9694\u7528\u6237\u8ba4\u77e5\uff0c\u8fdb\u800c\u57f9\u517b\u6d88\u8d39\u5fc3\u667a\u3001\u5f3a\u5316\u6d88\u8d39\u573a\u666f\u3001\u5f62\u6210\u7a33\u5b9a\u7684\u79cd\u8349\u751f\u6001\u3002<\/strong><\/p>\n\n\n\n

” \u5bf9 C \u7aef\u7528\u6237\u800c\u8a00\u4e0a\u4e0b\u6ed1\u6700\u53cb\u597d\uff0c\u4e0d\u597d\u770b\u5c31\u5212\u6389\uff0c\u4e00\u5c4f\u53ea\u66dd\u5149\u4e00\u6b21\uff1b\u4f46\u53cc\u5217\u66f4\u7167\u987e\u53d1\u5e03\u4ef7\u503c\uff0c\u518d\u5c0f\u7684\u624b\u673a\u4e00\u5c4f\u4e5f\u6709 4 \u6b21\u66dd\u5149\uff0c\u575a\u6301\u53cc\u5217\u5c31\u662f\u575a\u6301 UGC\u3002\u800c\u4e14\uff0c\u5b9a\u4e0b\u5927\u6846\u67b6\u540e\uff0c\u4ea7\u54c1\u7684\u8fd0\u8425\u3001\u7b97\u6cd5\u3001\u4ef7\u503c\u53d6\u820d\u4e5f\u4e0d\u518d\u662f\u6296\u97f3\uff08\u5355\u5217\uff09\u90a3\u5957\u903b\u8f91\u3002” \u4e00\u4f4d\u4ea7\u54c1\u8fd0\u8425\u8d1f\u8d23\u4eba\u5411\u864e\u55c5\u8868\u793a\u3002<\/p>\n\n\n\n

\u7b49\u4e8e\u8bf4\uff0c\u53ef\u9882\u4e4b\u4e8e\u6296\u97f3\u7c7b\u4f3c\u70b9\u6dd8\u4e4b\u4e8e\u6dd8\u5b9d\uff0c\u62c6\u5206\u7535\u5546\u4e1a\u52a1\u540e\u6296\u97f3\u5185\u5bb9\u751f\u6001\u4f1a\u53d8\u5f97\u66f4\u7eaf\u7cb9\uff0c\u4e5f\u51cf\u8f7b\u4e86\u7535\u5546\u586b\u5145\u7387\u8fc7\u9ad8\u9020\u6210\u7684\u7528\u6237\u4f53\u9a8c\u6d88\u8017\u3002<\/strong><\/p>\n\n\n\n

” \u5e94\u8be5\u662f\u5728\u6d17\u6d41\u91cf\uff0c\u6dd8\u5b9d\u505a\u70b9\u6dd8\u662f\u60f3\u6d17\u51fa\u5bf9\u79cd\u8349\u5185\u5bb9\u611f\u5174\u8da3\u7684\u6d41\u91cf\uff0c\u4e3b\u653b\u5e74\u8f7b\u4eba\u79cd\u8349\u7684\u53ef\u9882\u8981\u6d17\u51fa\u5360\u9886\u6d88\u8d39\u5fc3\u667a\u7684\u5546\u4e1a\u6d41\u91cf\uff0c\u4e5f\u9700\u8981\u72ec\u7acb App \u53ca\u72ec\u7acb\u7c89\u4e1d\u4f53\u7cfb\u52a0\u4ee5\u533a\u9694\uff0c\u907f\u514d\u521d\u671f\u9636\u6bb5\u4e92\u76f8\u6c61\u67d3\u3002” \u4e00\u4f4d\u7535\u5546\u4ece\u4e1a\u8005\u5bf9\u864e\u55c5\u8868\u793a\u3002<\/p>\n\n\n\n

\u6216\u8bb8\u6709\u4eba\u4f1a\u89c9\u5f97\uff0c\u5b57\u8282\u8df3\u52a8\u5bf9\u4e8e\u79cd\u8349\u8fc7\u4e8e\u504f\u6267\u2014\u2014\u4e8b\u5b9e\u4e0a\uff0c\u4e92\u8054\u7f51\u5927\u5382\u65e0\u4e0d\u89ca\u89ce\u79cd\u8349\u8fd9\u5757\u86cb\u7cd5\uff1a” \u901b\u901b ” \u4e4b\u4e8e\u963f\u91cc\u3001” \u62fc\u5c0f\u5708 ” \u4e4b\u4e8e\u62fc\u591a\u591a\u3001” \u4f01\u9e45\u60e0\u4e70 ” \u4e4b\u4e8e\u817e\u8baf\u3001” \u73cd\u7bb1 ” \u4e4b\u4e8e\u7f8e\u56e2\uff0c\u56f4\u730e ” \u5c0f\u7ea2\u4e66 ” \u66f4\u50cf\u4e00\u573a\u65e0\u9650\u6218\u4e89\u3002<\/p>\n\n\n\n

” \u5404\u5e73\u53f0\u6253\u6cd5\u5927\u540c\u5c0f\u5f02\uff0c\u5207\u8fd9\u4e2a\u8d5b\u9053\u7684\u2018\u5200\u2019\u90fd\u662f\u5185\u5bb9\uff0c\u5373\u5e73\u53f0\u4f9d\u9760 KOL \u7a33\u5b9a\u8f93\u51fa\u5185\u5bb9\u6765\u5438\u5f15\u7528\u6237\u8fdb\u800c\u63a8\u52a8 UGC \u5185\u5bb9\u6301\u7eed\u6c89\u6dc0\u3002” \u4e00\u4f4d\u7535\u5546\u8d5b\u9053\u521b\u4e1a\u8005\u5bf9\u864e\u55c5\u5206\u6790\uff0c\u79cd\u8349\u662f\u79bb\u7535\u5546\u6700\u8fd1\u7684\u5185\u5bb9\u751f\u6001\uff0c\u5176\u672c\u8d28\u662f\u5bf9\u6d41\u91cf\u6210\u672c\u7684\u63a7\u5236\u53ca\u6d41\u91cf\u8fd0\u8425\u6548\u7387\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

\u9274\u4e8e\u6b64\uff0c\u5373\u4fbf ” \u65b0\u8349 ” \u6298\u621f\u3001” \u79cd\u8349 ” \u5165\u53e3\u672a\u5728\u6296\u97f3\u6380\u8d77\u6c34\u82b1\uff0c\u4f46\u8fd9\u4e24\u573a\u5c40\u90e8\u6218\u5f79\u53cd\u800c\u6fc0\u53d1\u4e86\u5b57\u8282\u8df3\u52a8\u7684\u6267\u5ff5\uff0c\u7d27\u9523\u5bc6\u9f13\u5b75\u5316\u51fa ” \u53ef\u9882 ” \u93d6\u6218\u79cd\u8349\u8d5b\u9053\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u5404\u5927\u5e73\u53f0\u4e4b\u6240\u4ee5\u7eb7\u7eb7\u62bc\u6ce8\u79cd\u8349\u8d5b\u9053\uff0c\u4e5f\u6e90\u4e8e\u5176\u80cc\u540e\u627f\u8f7d\u7740\u62c9\u52a8\u6d88\u8d39\u8f6c\u5316\uff0c\u670d\u52a1\u5e73\u53f0\u53d8\u73b0\u7684\u91cd\u62c5\u3002<\/p>\n\n\n\n

\u4ee5\u5c0f\u7ea2\u4e66\u4e3a\u4f8b\uff0c\u5176\u6536\u5165\u6784\u6210\u5305\u62ec\u5e7f\u544a\u548c\u7535\u5546\u4e24\u90e8\u5206\uff0c\u4ece 2020 \u5e74\u7684\u6570\u636e\u6765\u770b\uff0c\u5c0f\u7ea2\u4e66\u5e7f\u544a\u8425\u6536 6~8 \u4ebf\u7f8e\u91d1\uff0c\u7ea6\u5360\u603b\u8425\u6536 80%\uff1b\u7535\u5546 GMV \u7ea6 10 \u4ebf\u7f8e\u91d1\uff0c\u7535\u5546\u8425\u6536\u5360\u6bd4\u7ea6\u4e3a 15%-20%\uff1b\u800c \u300a\u4e09\u5927\u5e73\u53f0\u79cd\u8349\u529b\u7684\u7814\u7a76\u62a5\u544a\u300b\u663e\u793a\uff0c\u6709 74% \u7684\u7528\u6237\u66fe\u7ecf\u8d2d\u4e70\u8fc7\u88ab\u79cd\u8349\u7684\u5546\u54c1\uff0c\u800c\u8d85\u8fc7 80% \u7684\u7528\u6237\u4f1a\u5728\u88ab\u79cd\u8349\u540e\u4e00\u5468\u5185\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\uff0c\u6296\u97f3\u8fd8\u6709\u66f4\u5927\u7684\u91ce\u5fc3\u2014\u2014\u4ece\u4e3b\u52a8\u5c01\u6389\u7b2c\u4e09\u65b9\u94fe\u63a5\uff08\u5207\u65ad\u6dd8\u5b9d\u3001\u5929\u732b\u7b49\u5916\u90e8\u94fe\u63a5\uff09\uff0c\u5230\u4e0a\u7ebf\u5de8\u91cf\u5343\u5ddd\uff08\u6296\u97f3\u7535\u5546\u76f4\u64ad\u95f4\u4e70\u91cf\u7cfb\u7edf\uff0c\u6574\u5408 Dou+\u3001\u5de8\u91cf\u9c81\u73ed\u53ca\u7535\u5546\u5e7f\u544a\u80fd\u529b\uff09\u3001\u6296\u97f3\u5546\u57ce\uff0c\u4e00\u7cfb\u5217\u4e3e\u63aa\u90fd\u662f\u4e3a\u4e86\u8ba9\u54c1\u724c\u5546\u5bb6\u4ece\u54c1\u5ba3\u5230\u5356\u8d27\u3001\u4ece\u6295\u653e\u5230\u8fd0\u8425\uff0c\u5168\u94fe\u8def\u5728\u6296\u97f3\u751f\u6001\u5185\u5b8c\u6210\u3002<\/p>\n\n\n\n

\u5bf9\u6b64\uff0c\u4e00\u4f4d\u7535\u5546\u4ece\u4e1a\u8005\u8868\u793a\uff0c” \u963f\u91cc\u5df4\u5df4\u7684\u613f\u666f\u91cc\u7ebf\u4e0a\u4e1a\u52a1\u5e94\u8be5\u5411\u7740\u8d2d\u7269\u4e2d\u5fc3\u6f14\u5316\uff0c\u5982\u4eca\u6296\u97f3\u6b63\u5411\u7740\u8d2d\u7269\u4e2d\u5fc3\u7ebf\u4e0a\u5316\u7684\u8fdb\u5316\u65b9\u5411\u72c2\u5954\u3002”<\/strong><\/p>\n\n\n\n

\u5b57\u8282\u4e3a\u4f55\u4e09\u987e\u79cd\u8349\u800c\u4e0d\u5f97\uff1f<\/p>\n\n\n\n

\u5728\u88ab\u5916\u754c\u51a0\u4ee5 “App \u5de5\u5382 ” \u65f6\u671f\uff0c\u5b57\u8282\u8df3\u52a8\u6d51\u8eab\u6d0b\u6ea2\u7740\u4e00\u80a1\u8fdb\u51fb\u8005\u7684\u4e50\u89c2\u2014\u2014\u6b64\u524d\u51e0\u5e74\uff0c\u5f20\u4e00\u9e23\u9886\u5bfc\u4e0b\u7684\u5b57\u8282\u6c14\u8fd0\u52a0\u8eab\uff0c\u4e00\u5934\u649e\u8fdb\u963f\u91cc\u3001\u817e\u8baf\u7684\u72e9\u730e\u7981\u5730\uff0c\u5373\u4fbf\u906d\u9047\u5176\u4ed6\u5de8\u5934\u91cd\u706b\u529b\u963b\u51fb\uff0c\u4f9d\u65e7\u65e0\u610f\u95f4\u6539\u5199\u4e86\u8d44\u8baf\u3001\u77ed\u89c6\u9891\u7248\u56fe\uff0c\u50ac\u751f\u51fa\u4e00\u4e2a\u5168\u6c11\u578b\u5a31\u4e50\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u5f20\u4e00\u9e23\u7684\u6740\u4f10\u51b3\u65ad\u4e0e\u5b57\u8282\u8df3\u52a8\u7684\u653b\u57ce\u7565\u5730\u76f8\u8f85\u76f8\u6210\u3002\u5176\u53ef\u8d35\u4e4b\u5904\u5728\u4e8e\uff0c\u65b0\u751f\u4ee3\u5de8\u5934\u9635\u8425\u4e2d\uff0c\u4eac\u4e1c\u662f\u5728\u817e\u8baf\u9634\u5f71\u4e0b\u957f\u5927\uff0c\u6ef4\u6ef4\u3001\u5c0f\u7c73\u5728\u65b0\u9886\u57df\u58ee\u5927\uff0c\u4e0d\u8fc7\u662f\u5728\u586b\u8865 BAT \u65f6\u4ee3\u8001\u7248\u56fe\u7684\u7a7a\u767d\uff0c\u552f\u72ec\u5b57\u8282\u8df3\u52a8\u5c55\u793a\u51fa\u4e86\u6539\u5199\u7248\u56fe\u7684\u5b9e\u529b\u3002<\/p>\n\n\n\n

\u4e00\u4f4d\u4e0d\u613f\u5177\u540d\u7684 VC \u8868\u793a\uff0c\u5b57\u8282\u8df3\u52a8\u8fd1\u5e74\u6765\u5728\u6570\u4e2a\u70ed\u95e8\u8d5b\u9053\u5de6\u5954\u53f3\u7a81\uff0c\u662f\u4e92\u8054\u7f51\u65b0\u8d35\u4e2d\u5c06 ” \u4e92\u8054\u7f51\u91ce\u86ee\u4eba ” \u8be0\u91ca\u6700\u4e3a\u5165\u795e\u7684\u516c\u53f8\u3002<\/strong><\/p>\n\n\n\n

\u8f6c\u6298\u59cb\u4e8e 2021 \u4e0b\u534a\u5e74\uff0c\u5b57\u8282\u8df3\u52a8\u63a5\u8fde\u5728\u6e38\u620f\u3001\u6559\u80b2\u3001\u672c\u5730\u751f\u6d3b\u7b49\u4e1a\u52a1\u63a8\u52a8\u4e0a\u53d7\u963b\uff0c\u76f4\u64ad\u7535\u5546\u88ab\u6367\u4e0a\u98ce\u53e3\u3001\u5e76\u88ab\u96c6\u56e2\u5bc4\u4e88\u539a\u671b\u3002\u4eca\u5e74 5 \u6708\uff0c\u6296\u97f3\u7535\u5546\u603b\u88c1\u9b4f\u96ef\u96ef\u8fdb\u4e00\u6b65\u5c06\u5174\u8da3\u7535\u5546\u5347\u7ea7\u4e3a\u5168\u57df\u5174\u8da3\u7535\u5546\uff0c\u9884\u793a\u7740\u6296\u97f3\u5185\u5bb9\u573a\u5e7f\u544a\u6b63\u5f0f\u5411\u641c\u7d22\u3001\u5546\u57ce\u3001\u5185\u5bb9\u8425\u9500\u7b49\u591a\u6d41\u91cf\u6e20\u9053\u8f90\u5c04\u3002<\/p>\n\n\n\n

\u53ea\u4e0d\u8fc7\uff0c\u5b57\u8282\u8df3\u52a8\u8bd5\u56fe\u7528\u6d41\u91cf\u5012\u704c\u4e0e\u7b97\u6cd5\u5206\u53d1\u4f18\u52bf\u8fc5\u901f\u5728\u79cd\u8349\u8d5b\u9053\u6495\u626f\u4e0b\u4e00\u5757\u52bf\u529b\u7248\u56fe\uff0c\u4f46\u5374\u5ffd\u89c6\u4e86\u7528\u6237\u5728\u79cd\u8349\u6d88\u8d39\u51b3\u7b56\u524d\uff0c\u666e\u904d\u6709\u6bd4\u8d27\u5fc3\u6001\u3001\u559c\u6b22\u901b\u3002<\/p>\n\n\n\n

” \u4f5c\u4e3a\u79cd\u8349\u793e\u533a\uff0c\u6a2a\u7248\u5355\u5217\u9000\u56de\u4fe1\u606f\u6d41\u7684\u8bbe\u8ba1\u5c31\u6709\u70b9\u53cd\u4eba\u6027\uff0c\u800c\u4e14\u8fc7\u591a\u8df3\u8f6c\u4f1a\u5f71\u54cd\u7528\u6237\u5206\u4eab\u610f\u613f\u53ca\u4f7f\u7528\u6c89\u6d78\u611f\u3002\u79cd\u8349\u7684\u5e95\u5c42\u903b\u8f91\u5e94\u8be5\u662f\u7528\u6237\u5bf9\u770b\u4ec0\u4e48\u4eab\u6709\u5145\u5206\u9009\u62e9\u6743\uff0c\u800c\u975e\u901a\u8fc7\u7b97\u6cd5\u63a8\u8350\u8ba9\u7528\u6237\u5212\u52a8\u9009\u62e9\u4e0d\u60f3\u770b\u4ec0\u4e48\u3002” \u4e95\u5bfb\u8ba4\u4e3a\uff0c\u5b57\u8282\u8df3\u52a8\u957f\u671f\u4ee5\u6765\u6253\u4e0d\u52a8\u5185\u5bb9\u793e\u533a\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6e90\u4e8e\u5176\u5bf9\u5185\u5bb9\u793e\u533a\u642d\u5efa\u4f9d\u65e7\u5728\u786c\u5957\u4eca\u65e5\u5934\u6761\u3001\u6296\u97f3\u5d1b\u8d77\u7684\u903b\u8f91\u3002<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u5b57\u8282\u7cfb\u5f15\u4ee5\u4e3a\u50b2\u7684\u7b97\u6cd5\u3001\u5546\u4e1a\u6548\u7387\u4e3a\u4f55\u4f1a\u5728\u79cd\u8349\u8d5b\u9053\u5931\u7075\u5462\uff1f<\/strong><\/p>\n\n\n\n

” \u73b0\u5728\u518d\u53bb\u770b\u5c0f\u7ea2\u4e66\u8fd9\u6b3e\u4ea7\u54c1\u4e3a\u4ec0\u4e48\u7a81\u7136\u7528\u6237\u6570\u636e\u8dd1\u5f97\u975e\u5e38\u597d\uff1f\u5176\u5b9e\u5927\u5bb6\u4f4e\u4f30\u4e86\u79cd\u8349\u3001\u5174\u8da3\u4e3b\u5bfc\u7684\u793e\u533a\u4ea7\u54c1\u58c1\u5792\uff0c\u5782\u7c7b\u7528\u6237\u5bf9\u793e\u533a\u751f\u6001\u5fe0\u8bda\u5ea6\u548c\u4f9d\u8d56\u90fd\u975e\u5e38\u9ad8\u3002” \u4e00\u4f4d\u63a5\u8fd1\u5c0f\u7ea2\u4e66\u4eba\u58eb\u8868\u793a\uff0c\u5c0f\u7ea2\u4e66\u4f18\u52bf\u5728\u4e8e\u5c06\u7f8e\u5986\u3001\u65f6\u5c1a\u5782\u7c7b\u7684\u8fd0\u8425\u4e0d\u65ad\u7cbe\u7ec6\u5316\uff0c\u5b8c\u6210\u4e86 UGC \u751f\u6001\u5efa\u8bbe\uff1b\u7528\u6237\u4f18\u8d28\u5185\u5bb9\u53ca\u793e\u533a\u8bdd\u9898\u8fd0\u8425\u4e0d\u65ad\u6c89\u6dc0\u5f71\u54cd\u529b\uff0c\u5c24\u5176\u7f8e\u5986\uff0c\u751f\u6d3b\u3001\u6f6e\u6d41\u7b49\u5782\u7c7b\u5728\u5973\u6027\u7fa4\u4f53\u4e2d\u7a33\u4f4f\u4e86 ” \u6709\u7528 ” \u5fc3\u667a\u3002<\/p>\n\n\n\n

\u4ed6\u8ba4\u4e3a\uff0c\u6b63\u662f\u793e\u533a\u6c1b\u56f4\u3001\u79cd\u5b50\u4eba\u7fa4\u51b3\u5b9a\u4e86\u5c0f\u7ea2\u4e66\u7684\u72ec\u7279\u6027\u3002” \u5c0f\u7ea2\u4e66\u8fd0\u8425<\/a><\/span>\u9897\u7c92\u5ea6\u8d8a\u7ec6\u8d8a\u597d\uff0c\u4f46\u77e5\u4e4e\u7b49\u5e73\u53f0\u4f9d\u65e7\u662f\u7c97\u9897\u7c92\u8fd0\u8425\u3001\u7ec6\u9897\u7c92\u5ea6\u8bdd\u9898\u9a71\u52a8\uff1b\u5176\u6b21\uff0c\u793e\u533a\u8c03\u6027\u51b3\u5b9a\u7528\u6237 UGC \u81ea\u7531\u5ea6\uff0c\u5e73\u53f0\u9636\u6bb5\u6027\u53d1\u5c55\u7684\u6838\u5fc3\u6d41\u91cf\u4f1a\u7ed9\u5230\u9886\u57df\u5782\u7c7b\uff0c\u8fdb\u800c\u5f71\u54cd\u751f\u6001\u3002”<\/p>\n\n\n\n

\u8fd9\u80cc\u540e\uff0c\u5f97\u76ca\u4e8e\u5c0f\u7ea2\u4e66\u793e\u533a\u6c1b\u56f4\u4e0e\u7528\u6237\u5fc3\u667a\u5efa\u8bbe\u5177\u6709\u4e00\u81f4\u6027\u3002” \u820d\u5f03\u8d44\u8baf\u3001\u7eaf\u5a31\u4e50\u5185\u5bb9\u5c31\u662f\u4e3a\u4e86\u4fdd\u8bc1\u5185\u5bb9\u4e0e\u7528\u6237\u6838\u5fc3\u5fc3\u667a\u4e00\u81f4\u6027\u3002\u56e0\u4e3a\u8d44\u8baf\u3001\u5a31\u4e50\u6d41\u91cf\u65e0\u6cd5\u5f88\u597d\u505a\u51fa\u5546\u4e1a\u5316\u51b3\u7b56\uff08\u5bf9\u793e\u533a\u4ea7\u54c1\u800c\u8a00\uff09”\uff0c\u4e0a\u8ff0\u63a5\u8fd1\u5c0f\u7ea2\u4e66\u4eba\u58eb\u8bf4\u9053\u3002<\/p>\n\n\n\n

\u9274\u4e8e\u6b64\uff0c\u5373\u4fbf\u5f53\u4e0b\u5c0f\u7ea2\u4e66\u8ddf\u6296\u97f3\u7528\u6237\u91cd\u5408\u5ea6\u5df2\u7ecf\u5f88\u9ad8\uff0c\u4f46\u6296\u97f3\u4f9d\u65e7\u662f\u4e00\u4e2a\u6548\u7387\u4e3b\u5bfc\u7684\u4ea7\u54c1\uff0c15 \u79d2\u77ed\u89c6\u9891\uff08\u504f\u5a31\u4e50\u5316\u5355\u94fe\u4fe1\u606f\uff09\u662f\u4e3a\u4e86\u65e0\u9650\u62c9\u957f\u7528\u6237\u505c\u7559\uff0c\u6548\u7387\u903b\u8f91\u81f3\u4e0a\uff1b\u800c\u5c0f\u7ea2\u4e66\u81ea\u59cb\u81f3\u7ec8\u90fd\u4e0d\u662f\u6548\u7387\u4e3b\u5bfc\u7684\u4ea7\u54c1\u903b\u8f91\uff0c\u6bd4\u5982\u77ed\u89c6\u9891\u5185\u5bb9\u80fd\u62c9\u589e\u957f\uff0c\u4f46\u636e\u864e\u55c5\u4e86\u89e3\uff0c\u5c0f\u7ea2\u4e66\u5185\u90e8\u53cd\u800c\u5728\u6253\u538b\u5927\u91cf\u89c6\u9891\u642c\u8fd0\u5185\u5bb9\uff0c\u5c31\u662f\u4e0d\u5e0c\u671b\u793e\u533a\u5c5e\u6027\u88ab\u7a00\u91ca\u3002<\/p>\n\n\n\n

\u800c\u4e14\uff0c\u864e\u55c5\u4ece\u76f8\u5173\u4eba\u58eb\u5904\u83b7\u6089\uff0c\u5c0f\u7ea2\u4e66\u4e0e\u5176\u4ed6\u5e73\u53f0\u5782\u7c7b\u8fd0\u8425\u7b56\u7565\u4e5f\u5b58\u5728\u5dee\u5f02\uff0c” \u9732\u8425\u6d41\u884c\u65f6\uff0c\u5c0f\u7ea2\u4e66\u4f1a\u4ece\u642d\u98ce\u7ef3\u7ed3\u3001\u642d\u5929\u5e55\u3001\u9732\u8425\u5730\u63a8\u8350\u7b49\u5207\u5165\uff0c\u8986\u76d6 \u2018 How to \u2019 \u7684\u5b9e\u64cd\u6027\uff1b\u800c B \u7ad9\u3001\u6296\u97f3\u8fd0\u8425\u9732\u8425\u5185\u5bb9\u5f62\u5f0f\u4f1a\u5a31\u4e50\u5316\u3001\u5927\u6d41\u91cf\u53bb\u63a8\uff0c\u662f\u7b97\u6cd5\u3001\u5e73\u53f0\u610f\u5fd7\u5728\u70d8\u6258\u4e00\u79cd\u6d41\u884c\u7684\u2018\u5047\u8c61\u2019\u3002”<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u793e\u533a\u8fd0\u8425\u5982\u4f55\u5236\u5b9a\u8ddf\u968f\u7b56\u7565\u53bb\u501f\u52bf\uff1f\u53e6\u4e00\u4f4d<\/strong>\u63a5\u8fd1\u5c0f\u7ea2\u4e66\u4eba\u58eb\u544a\u8bc9\u864e\u55c5\uff0c\u5c0f\u7ea2\u4e66\u5185\u90e8\u4e3b\u8981\u662f ” \u76ef\u8d8b\u52bf “\uff0c”\uff08\u4e0d\u540c\u5782\u7c7b\uff09\u8d8b\u52bf\u6709\u5927\u6709\u5c0f\uff0c\u76ee\u7684\u662f\u6293\u4f4f\u793e\u533a\u5854\u5c16\u7528\u6237\u5f80\u4e0b\u6e17\u900f\uff0c\u7528\u6237\u81ea\u7136\u4f1a\u6a2a\u5411\u653e\u5927\u3002”<\/strong><\/p>\n\n\n\n

\u4ed6\u8fd8\u8fdb\u4e00\u6b65\u8865\u5145\u9053\uff1a” \u5c0f\u7ea2\u4e66\u79cd\u8349\u6548\u7387\u9ad8\uff0c\u5f88\u5927\u7a0b\u5ea6\u7531\u79cd\u5b50\u7528\u6237\u6162\u6162\u6784\u5efa\u8d77\u6765\uff0c\u523b\u8fdb\u516c\u53f8 DNA\uff0c\u518d\u52a0\u4e0a\u516d\u5e74\u79ef\u7d2f\u7684\u5927\u91cf UGC \u5185\u5bb9\uff0c\u5f88\u96be\u77ed\u65f6\u95f4\u5185\u88ab\u8d85\u8d8a\uff1b\u6296\u97f3\u662f\u5e74\u8f7b\u4eba\u57fa\u56e0\uff0c\u5185\u5bb9\u751f\u6001\u4ee5\u6cdb\u5267\u60c5\u3001\u6cdb\u751f\u6d3b\u3001\u53d8\u88c5\u7b49\u5a31\u4e50\u5411\u4e3a\u4e3b\uff0c\u53ef\u80fd\u4e0e\u79cd\u8349\u5fc3\u667a\u5e76\u4e0d\u5b8c\u5168\u5951\u5408\u3002”<\/p>\n\n\n\n

\u8bf4\u767d\u4e86\uff0c\u5c0f\u7ea2\u4e66\u7a00\u7f3a\u6027\u5728\u4e8e\uff1a\u6d88\u8d39\u4f9b\u7ed9\u8fc7\u5269\u65f6\uff0c\u9488\u5bf9\u751f\u6d3b\u4e2d\u5177\u4f53\u95ee\u9898\uff0c\u5c0f\u7ea2\u4e66\u50cf\u4e00\u672c\u5b9e\u65f6\u66f4\u65b0\u7684 ” \u751f\u6d3b\u624b\u518c “\uff0c\u7528\u6237\u53cd\u9009 UGC \u7684\u6d88\u8d39\u51b3\u7b56\u4ef7\u503c\u5929\u7136\u8fdb\u5316\u6210\u58c1\u5792\uff0c\u8fd9\u662f\u5176\u80fd\u591f\u6700\u7ec8\u8131\u9896\u800c\u51fa\u975e\u5e38\u91cd\u8981\u7684\u4e00\u70b9\u3002<\/p>\n\n\n\n

\u6570\u636e\u663e\u793a\uff0c\u622a\u6b62 2021 \u5e74 10 \u6708\uff0c\u5c0f\u7ea2\u4e66\u6708\u6d3b\u5df2\u8fbe 2.82 \u4ebf\uff0c\u540c\u6bd4\u589e\u901f 56.0%\uff0c\u4eba\u5747\u6bcf\u65e5\u542f\u52a8\u6b21\u6570\u540c\u6bd4\u63d0\u5347 0.8 \u6b21\uff0c\u7528\u6237\u7c98\u6027\u8f83\u4e4b\u524d\u6709\u660e\u663e\u589e\u5f3a\u2014\u2014\u7b49\u4e8e\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u7684\u5148\u53d1\u4f18\u52bf\u6b63\u6301\u7eed\u6269\u5927\uff0c\u7528\u6237\u7684\u79cd\u8349\u5fc3\u667a\u4e5f\u5728\u6301\u7eed\u5f3a\u5316\u3002<\/strong><\/p>\n\n\n\n

\u5f97\u76ca\u4e8e\u6b64\uff0c\u4e00\u4f4d\u6237\u5916\u54c1\u724c\u5546\u5bf9\u864e\u55c5\u8868\u793a\uff0c” \u6296\u97f3\u3001B \u7ad9\u3001\u5c0f\u7ea2\u4e66\u8fd9\u4e9b\u5e74\u8f7b\u4eba\u805a\u96c6\u7684\u5e73\u53f0\u90fd\u6709\u6295\u653e\uff0c\u6296\u97f3\u77ed\u6548 ROI\uff087 \u5929\uff09\u4e0d\u9519\uff0c\u4f46\u5c0f\u7ea2\u4e66\u957f\u6548\uff0830 \u5929\uff09ROI \u6bd4\u5176\u4ed6\u51e0\u5bb6\u9ad8\uff0cCPM\uff08\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u7684\u6027\u4ef7\u6bd4\u5f88\u9ad8\u3002”<\/p>\n\n\n\n

\u8fd9\u4f4d\u54c1\u724c\u5546\u8ba4\u4e3a\uff0c\u5728\u5f88\u591a\u8bc4\u4ef7\u6e20\u9053\u5931\u771f\u7684\u60c5\u51b5\u4e0b\uff0c\u793e\u533a\u4ea7\u54c1\u7684\u54c1\u724c\u79cd\u8349\u662f\u533a\u522b\u4e8e\u786c\u5e7f\u3001\u8f6f\u5e7f\u7684\u4e00\u6b21\u54c1\u5ba3\uff0c” \u5c0f\u7ea2\u4e66\u7684\u597d\u5904\u5c31\u662f\u8db3\u591f\u957f\u5c3e\uff0c\u79cd\u8349\u7b14\u8bb0\u81ea\u5e26\u793e\u4ea4\u5c5e\u6027\uff0c\u5f31\u5316\u4e86\u5e73\u53f0\u3001\u5546\u5bb6\u4ee5\u53ca\u7528\u6237\u7684\u4ea4\u6d41\u9694\u9602\uff0c\u4e14\u80fd\u591f\u6301\u7eed\u88ab\u641c\u7d22\u3002”<\/strong><\/p>\n\n\n\n

\u6700\u7ec8\uff0c\u6295\u5c04\u5728\u79cd\u8349\u4e0a\uff0c\u5c0f\u7ea2\u4e66\u9760 ” \u5185\u5bb9 + \u793e\u4ea4 ” \u9a71\u52a8\uff0c\u5728 KOL \u4fe1\u4efb\u80cc\u4e66\u4e0b\u8d2d\u4e70\u8f6c\u5316\u7387\u8fdc\u9ad8\u4e8e\u884c\u4e1a\u5747\u503c\uff0c\u4e70\u5bb6\u590d\u8d2d\u7387\u4e5f\u9ad8\u4e8e\u884c\u4e1a\u5747\u503c\uff0c\u5f62\u6210\u4e86\u72ec\u7279\u7684\u6d88\u8d39\u573a\u57df\uff1b\u4e14\u53cc\u5217\u8fd8\u80fd\u4e30\u5bcc\u7528\u6237\u63a5\u89e6\u5185\u5bb9\u65f6\u7684\u884c\u4e3a\u8bc4\u4ef7\u9897\u7c92\u5ea6\uff0c\u8fdb\u800c\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e30\u5bcc\u7684\u7528\u6237\u6807\u7b7e\u53ca\u6295\u653e\u573a\u666f\u3002<\/p>\n\n\n\n

\u987a\u7740\u8fd9\u4e2a\u903b\u8f91\uff0c\u5b57\u8282\u8df3\u52a8\u4e4b\u6240\u4ee5\u93d6\u6218\u79cd\u8349\uff0c\u4e5f\u662f\u56e0\u4e3a\u79cd\u8349\u4e1a\u52a1\u66f4\u8d34\u8fd1\u7528\u6237\u6d88\u8d39\u51b3\u7b56\uff0c\u6574\u4f53\u5546\u4e1a\u5316\u8def\u5f84\u79bb\u7528\u6237\u66f4\u8fd1\uff0c\u5bf9\u751f\u6001\u5185\u5e7f\u544a\u53d8\u73b0\u3001\u7535\u5546\u5e26\u8d27\u6548\u7387\u90fd\u5c06\u5e26\u6765\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u8fd0\u8425\u80fd\u529b\u3001\u4f9b\u5e94\u94fe\u8fd1\u8eab\u8089\u640f\u5e76\u975e\u5c0f\u7ea2\u4e66\u5f3a\u9879\uff0c\u5982\u4f55\u5e73\u8861\u597d\u793e\u533a\u79cd\u8349\u4e0e\u7535\u5546\u53d8\u73b0\u662f\u5185\u5bb9\u7535\u5546\u666e\u904d\u68d8\u624b\u7684\u96be\u9898\u3002<\/p>\n\n\n\n

\u4e00\u4f4d\u77e5\u60c5\u4eba\u58eb\u544a\u8bc9\u864e\u55c5\uff0c\u867d\u7136\u8fd9\u4e24\u5e74\u5c0f\u7ea2\u4e66\u5728\u4e0d\u65ad\u589e\u52a0\u5546\u5bb6\u5165\u9a7b\u6bd4\u4f8b\uff0c\u4f46\u6b63\u5c06\u7535\u5546\u5f80\u670d\u52a1\u5546\u65b9\u5411\u8f6c\u578b\uff0c” \u81ea 2018 \u5e74\u5c0f\u7ea2\u4e66\u4fbf\u5f00\u59cb\u7f29\u51cf\u81ea\u8425\u7535\u5546\u4e1a\u52a1\uff0c\u8f6c\u505a\u7b2c\u4e09\u65b9\uff1b2019 \u5e74\u4e0b\u534a\u5e74\u6574\u4e2a\u5e73\u53f0\u81ea\u8425\u538b\u7f29\u5230\u975e\u5e38\u5c0f\u7684\u8303\u56f4\uff0c\u8d85\u8fc7 95% \u7535\u5546 SKU \u4e0e\u7b2c\u4e09\u65b9\u5408\u4f5c\uff0c\u7b49\u4e8e\u5728\u8f6c\u578b\u505a\u7b2c\u4e09\u65b9\u5546\u5bb6\u670d\u52a1\u3002”<\/p>\n","protected":false},"excerpt":{"rendered":"

\u610f\u6c14\u98ce\u53d1\u5982\u5b57\u8282\u8df3\u52a8\uff0c\u5374\u5728\u4e09\u5929\u524d\uff08 7 \u6708 8 \u65e5\uff09\u6084\u54aa\u54aa\u4e0a\u7ebf\u4e86\u4e00\u6b3e\u4e3b\u653b\u79cd\u8349\u8d5b\u9053\u7684\u72ec\u7acb App ” \u53ef\u9882 “\u3002 \u4e8b\u5b9e\u4e0a\uff0c\u81ea 2018 \u5e74\u4e0a\u7ebf\u79cd\u8349 App &#\u2026<\/p>\n","protected":false},"author":2,"featured_media":72353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3575,804],"special":[],"class_list":["post-72352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-3575","tag-804","entry"],"views":50815,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=72352"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/72353"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=72352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=72352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=72352"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=72352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}