{"id":72740,"date":"2022-07-21T09:58:32","date_gmt":"2022-07-21T01:58:32","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72740"},"modified":"2022-07-21T09:58:34","modified_gmt":"2022-07-21T01:58:34","slug":"%e4%bb%8e%e7%82%b9%e5%88%b0%e9%9d%a2-%e5%93%81%e7%89%8c%e5%bb%ba%e8%ae%be%e7%9a%845%e5%a4%a7%e6%a0%b8%e5%bf%83%e5%8e%9f%e5%88%99","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/72740.html","title":{"rendered":"\u4ece\u70b9\u5230\u9762 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class=\"wp-block-list\"><li><strong>1.\u7528\u6237\u5173\u6ce8\u5ea6VS\u5e7f\u544a\u53ef\u89c1\u5ea6\u00a0\u00a0\u7cbe\u7ec6\u5316\u6307\u6807\u7cbe\u51c6\u63a8\u52a8\u54c1\u724c\u6210\u957f<\/strong><\/li><li><strong>2.\u5173\u6ce8\u672a\u6765\u7528\u6237\u9700\u6c42\u00a0 \u00a0\u8df3\u51fa\u53d1\u5c55\u7aa0\u81fc\u7684\u51b7\u9759\u81ea\u6211\u5ba1\u89c6<\/strong><\/li><li><strong>3.\u54c1\u724c\u5efa\u8bbe\u7684\u4e09\u4e2a\u6311\u6218\u00a0 \u00a0\u6295\u8d44\u4e0e\u4fe1\u5fc3\u7684\u53cc\u9762\u535a\u5f08<\/strong><\/li><li><strong>4.\u672a\u6765\u9700\u6c42\u7684\u4e94\u4e2a\u539f\u5219\u00a0 \u00a0\u5411\u672a\u6765\u8981\u672a\u6765<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001\u7528\u6237\u5173\u6ce8\u5ea6 VS \u5e7f\u544a\u53ef\u89c1\u5ea6\uff0c<\/strong><strong>\u7cbe\u7ec6\u5316\u6307\u6807\u7cbe\u51c6\u63a8\u52a8\u54c1\u724c\u6210\u957f<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u4e1a\u754c\u4eba\u58eb\u8d8a\u6765\u8d8a\u7406\u89e3\u5230\u6d88\u8d39\u8005\u5173\u6ce8\u5ea6\u4f5c\u4e3a\u8425\u9500\u6d3b\u52a8\u6548\u679c\u8861\u91cf\u6307\u6807\u7684\u91cd\u8981\u6027\u3002\u5e7f\u544a\u4e3b\u4e0b\u4e00\u6b65\u9700\u8981\u5236\u5b9a\u7528\u6237\u5173\u6ce8\u7b56\u7565\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u89c4\u6a21\u53ca\u8425\u9500\u76ee\u6807\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p>\u5728\u8fc7\u53bb\u7684\u4e24\u5e74\u4e2d\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6848\u4f8b\u8868\u660e\u6d88\u8d39\u8005\u5173\u6ce8\u5ea6\u6bd4\u201c\u5e7f\u544a\u53ef\u89c1\u5ea6\u201d\u8fd9\u6837\u7684\u673a\u4f1a\u578b\u8861\u91cf\u6307\u6807\u66f4\u4e3a\u91cd\u8981\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u51e0\u79cd\u65b9\u5f0f\u6765\u5411\u6d88\u8d39\u8005\u5ba3\u4f20\u5176\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/1658328592000.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u2022 \u901a\u8fc7\u8ba1\u7b97\u6bcf\u6b21\u5e7f\u544a\u5370\u8c61\u6216\u89c2\u770b\u7684\u76f8\u5bf9\u6210\u672c\uff0c\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u4e3a\u7406\u6027\u5730\u5bf9\u5a92\u4f53\u9884\u7b97\u8fdb\u884c\u5206\u914d\u3002<\/p>\n\n\n\n<p>\u4ee5Irish National Lottery\u4e3a\u4f8b\uff0c\u5728\u5bf9\u5a92\u4f53\u7ec4\u5408\u6295\u653e\u53ca\u7528\u6237\u5173\u6ce8\u6570\u636e\u8fdb\u884c\u8c03\u6574\u540e\uff0c\u5176\u7528\u6237\u5173\u6ce8\u5ea6\u4e0a\u63d0\u5347\u4e8635%\uff0c\u4e5f\u76f8\u5e94\u4fc3\u8fdb\u4e86\u54c1\u724c\u7684KPI.\u4ee3\u7406\u673a\u6784OmnicomMedia Group\u53ca Dentsu\u4e5f\u5f00\u59cb\u5c06\u7528\u6237\u5173\u6ce8\u5ea6\u6b63\u5f0f\u5f15\u5165\u5230\u5a92\u4f53\u7b56\u7565\u5de5\u5177\u4e2d\u6765\u3002<\/p>\n\n\n\n<p>\u2022 \u8425\u9500\u54a8\u8be2\u516c\u53f8Ebiquity\u57fa\u4e8e\u7528\u6237\u6ce8\u610f\u529b\u8fdb\u4e00\u6b65\u63d0\u51fa\u4e86\u4e13\u95e8\u7684\u672f\u8bedaCPM\uff0c\u5373\u6bcf\u5343\u79d2\u6ce8\u610f\u529b\u6210\u672c\u3002\u8be5\u6307\u6807\u5c06\u5a92\u4f53\u6210\u672c\u4e0e\u6570\u5b57\u53ca\u7535\u89c6\u5173\u6ce8\u6307\u6807\u76f8\u7ed3\u5408\u3002<\/p>\n\n\n\n<p>\u4f46\u5e7f\u544a\u4e3b\u6ca1\u6709\u5fc5\u8981\u8ffd\u6c42\u6700\u4f4e\u7684aCPM\uff0c\u800c\u5e94\u5bf9\u5176\u54c1\u724c\u89c4\u6a21\u53ca\u8be5\u6307\u6807\u5305\u542b\u4fe1\u606f\u7684\u590d\u6742\u6027\u4e88\u4ee5\u91cd\u70b9\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u2022 \u4e1a\u5185\u901a\u5e38\u8ba4\u4e3a\u97f3\u91cf\u8d85\u51fa\u4efd\u989d\uff08ESOV\uff09\u2013 \u54c1\u724c\u7684\u54c1\u7c7b\u5e7f\u544a\u4efd\u989d\u8d85\u51fa\u5176\u4ea7\u54c1\u5e02\u573a\u4efd\u989d\u2013\u662f\u9a71\u52a8\u6d88\u8d39\u8005\u5e7f\u544a\u5370\u8bb0\u53ca\u54c1\u724c\u957f\u671f\u6210\u957f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u4f46\u97f3\u91cf\u4efd\u989d\u5df2\u7ecf\u8d8a\u6765\u8d8a\u96be\u8bc4\u4f30\u6570\u5b57\u5a92\u4f53\u8425\u9500\u7684\u6548\u679c\uff0c\u56e0\u6b64\u4e00\u4e9b\u4eba\u63d0\u51fa\u4e86\u201c\u641c\u7d22\u4efd\u989d\u201d\u4f5c\u4e3a\u8865\u5145\u3002\u8fd8\u6709\u4e00\u4e9b\u4eba\u76f8\u4fe1\u6d88\u8d39\u8005\u5173\u6ce8\u6570\u636e\u53ef\u4ee5\u62ef\u6551\u97f3\u91cf\u4efd\u989d\u3002<\/p>\n\n\n\n<p>\u2022 \u6d3b\u8dc3\u5173\u6ce8\u79d2\u6570\u4e00\u76f4\u662f\u7528\u6237\u54c1\u724c\u9009\u62e9\u4e0e\u8bb0\u5fc6\u7559\u5b58\u7684\u91cd\u8981\u6307\u6807\u3002\u589e\u5f3a\u667a\u80fd\u521b\u4f7f\u4ebaKaren Nelson-Field\u76ee\u524d\u6b63\u5728\u7814\u7a76\u8bb0\u5fc6\u7559\u5b58\u4e0e\u54c1\u724c\u9009\u62e9\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5229\u7528SOV\u6765\u5bf9\u5e7f\u544a\u6548\u679c\u8fdb\u884c\u89e3\u8bfb\uff0c\u5bf9\u9884\u7b97\u8fdb\u884c\u7cbe\u7ec6\u5316\u5206\u914d\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5c06\u5176\u5ba3\u63a8\u6548\u679c\u5b9e\u73b0\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p><strong>takeaways<\/strong><\/p>\n\n\n\n<p>1.&nbsp;\u6ce8\u610f\u529b\u8c03\u6574\u53ef\u4ee5\u5e94\u7528\u4e8e\u5a92\u4f53\u9884\u7b97\u53ca\u66f4\u52a0\u5148\u8fdb\u7684\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u6280\u672f\u3002\u6b63\u5982\u524d\u8ff0\u7684Irish National Lottery\u4e00\u6837\uff0c\u91c7\u7528\u7528\u6237\u5173\u6ce8\u6570\u636e\u540e\uff0c\u5176\u5e7f\u544a\u6548\u679c\u5f97\u5230\u4e86\u5927\u5e45\u63d0\u5347\u3002<\/p>\n\n\n\n<p>2.&nbsp;\u6ce8\u610f\u529b\u7b56\u7565\u53ef\u80fd\u6839\u636e\u54c1\u724c\u89c4\u6a21\u4e0e\u8425\u9500\u76ee\u6807\u800c\u6709\u6240\u53d8\u5316\u3002\u89c4\u6a21\u66f4\u5927\u3001\u66f4\u4e3a\u77e5\u540d\u540c\u65f6\u5177\u6709\u7279\u8272\u4ea7\u54c1\u7684\u5e7f\u544a\u4e3b\u4e0e\u65b0\u751f\u54c1\u724c\u5bf9\u6d88\u8d39\u8005\u5173\u6ce8\u5ea6\u7684\u9700\u6c42\u53ef\u80fd\u662f\u4e0d\u540c\u7684\uff0c\u56e0\u6b64\u54c1\u724c\u7684\u9700\u6c42\u4e0d\u540c\uff0c\u6700\u4f73\u6295\u653e\u6e20\u9053\u4e5f\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>3.&nbsp;\u5173\u6ce8\u5ea6\u8c03\u6574\u540e\u7684SOV\u53ef\u4ee5\u4f1a\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u6f5c\u5728\u7684\u89e3\u51b3\u65b9\u6848\u3002\u901a\u8fc7\u5c06\u5e02\u573a\u4ef7\u683c\u4e0e\u5a92\u4f53\u6743\u91cd\u89e3\u9501\uff0c\u7136\u540e\u5206\u522b\u5bf9\u6bcf\u79cd\u5e7f\u544a\u5f62\u5f0f\u7684\u5173\u6ce8\u7b49\u7ea7\u8fdb\u884c\u8bc4\u4f30\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u7528\u6237\u5173\u6ce8\u7b49\u7ea7\u8f83\u9ad8\u7684\u5e73\u53f0\u3002\u7528\u6237\u5173\u6ce8\u5ea6\u9ad8\uff0c\u81ea\u7136\u4f1a\u9a71\u52a8\u54c1\u724c\u8d2d\u4e70\u9009\u62e9\u63d0\u5347\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u5173\u6ce8\u672a\u6765\u7528\u6237\u9700\u6c42<\/strong><\/h2>\n\n\n\n<p><strong>\u8df3\u51fa\u53d1\u5c55\u7aa0\u81fc\u7684\u51b7\u9759\u81ea\u6211\u5ba1\u89c6<\/strong><\/p>\n\n\n\n<p>\u4e1a\u754c\u5bf9\u4e8e\u8fc7\u53bb\u51e0\u5e74\u7684\u603b\u7ed3\u610f\u89c1\u662f\u54c1\u724c\u5efa\u8bbe\u4e0e\u6548\u679c\u8425\u9500\u662f\u4e0d\u540c\u3001\u751a\u81f3\u662f\u5bf9\u7acb\u7684\u884c\u4e3a\u3002WARC\u767d\u76ae\u4e66\u5219\u8ba4\u4e3a\u7f3a\u5931\u7684\u90e8\u5206\u662f\u8fd9\u4e24\u8005\u4e4b\u95f4\u7684\u5173\u8054\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u628a\u4e8c\u8005\u5b8c\u5168\u5206\u5f00\u65f6\uff0c\u54c1\u724c\u5efa\u8bbe\u6709\u53ef\u80fd\u6210\u4e3a\u4e00\u9879\u957f\u671f\u884c\u4e3a\uff0c\u9700\u8981\u54c1\u724c\u4e3b\u6709\u6781\u5927\u7684\u4fe1\u5fc3\u8fdb\u884c\u6295\u5165\uff0c\u800c\u6548\u679c\u8425\u9500\u6210\u529f\u6bd4\u7387\u4e5f\u4f1a\u8f83\u4f4e\u3002<\/p>\n\n\n\n<p>\u91cd\u70b9\u5728\u4e8e\uff0c\u5982\u679c\u6ca1\u6709\u9488\u5bf9\u89e6\u8fbe\u672a\u6765\u6d88\u8d39\u8005\u7684\u54c1\u724c\u6295\u8d44\u5efa\u8bbe\uff0c\u6548\u679c\u8425\u9500\u53ea\u662f\u6d88\u8017\u73b0\u6709\u7684\u7528\u6237\u6c60\u8d44\u6e90\uff0c\u5f80\u5f80\u4f1a\u9047\u5230\u6548\u679c\u74f6\u9888\uff0c\u8fd9\u4e5f\u662f\u65b0\u5174\u516c\u53f8\u9762\u4e34\u7684\u5171\u6027\u95ee\u9898\u3002\u82f1\u56fd\u7814\u7a76\u673a\u6784Magic 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Hurman\u6839\u636e\u6700\u65b0\u7684\u7814\u7a76\u53ca\u6848\u4f8b\u6765\u5c55\u793a\u8fd9\u4e24\u79cd\u65b9\u6cd5\u5982\u4f55\u80fd\u6709\u6548\u7ed3\u5408\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<p>\u4ed6\u8ba4\u4e3a\u5e7f\u544a\u4e3b\u4f1a\u53d7\u5230\u4e00\u4e9b\u65b0\u5174\u516c\u53f8\u5feb\u901f\u6210\u529f\u7684\u5f71\u54cd\uff0c\u8fd9\u4e9b\u516c\u53f8\u901a\u5e38\u4f1a\u901a\u8fc7\u6295\u8d44\u8425\u9500\u6548\u679c\u6280\u672f\u6765\u76f8\u5bf9\u5feb\u901f\u5730\u627e\u5230\u4e70\u5bb6\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u672a\u5fc5\u9002\u5408\u66f4\u5927\u7684\u54c1\u724c\u3002\u66f4\u597d\u7684\u505a\u6cd5\u662f\u5c06\u672a\u6765\u4e0e\u73b0\u5728\u9700\u6c42\u7ed3\u5408\u5230\u4e00\u8d77\uff0c\u5e76\u4e14\u627e\u5230\u66f4\u597d\u7684\u878d\u5408\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h2 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