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alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>\u5199\u5230\u8fd9\u91cc\uff0c\u4e0d\u5c11\u8bfb\u8005\u53ef\u80fd\u53d1\u95ee\uff0c\u600e\u6837\u624d\u80fd\u505a\u597d\u7528\u6237\u7ebf\u4e0a\u7ebf\u4e0b\u5168\u57df\u4f53\u9a8c\u7ba1\u7406\u5462\uff1f\u5728\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u4ecb\u7ecd\u4e0b\u54c1\u724c\u7ba1\u7406\u7684\u6570\u5b57\u5316\u5de5\u5177\u53d8\u8fc1\u3002<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u589e\u957f\u9ed1\u76d2\u5bf9\u4e1a\u5185\u8d44\u6df1\u589e\u957f\u4e13\u5bb6\u7ba1\u9e64\u8363\uff08\u73b0\u4efbWhale\u5e37\u5e44\u9996\u5e2d\u589e\u957f\u5b98\uff09\u7684\u8bbf\u8c08\uff0c\u4ed6\u8868\u793a\u4ee5\u8425\u9500\u4e3a\u5bfc\u5411\u7684\u54c1\u724c\u8fd0\u8425\u6d3b\u52a8\uff0c\u54fa\u80b2\u51fa\u4e00\u6279\u6570\u5b57\u5316\u8425\u9500\/\u8fd0\u8425\u7ba1\u7406\u5de5\u5177\uff0c\u5982\uff1a\u63cf\u8ff0\u5355\u4e2a\u6d88\u8d39\u8005\u753b\u50cf\u7684CDP\u3001\u5ef6\u957f\u7528\u6237\u65c5\u7a0b\u7684SCRM\u3001\u4e0e\u5e7f\u544a\u5e73\u53f0\u7ed3\u5408\u7684DMP\u3001\u4ea7\u54c1\u5185\u5bb9\u878d\u5408\u7ba1\u7406\u7684DAM\u7b49\u7b49\uff0c<strong>\u8fd9\u4e9b\u5de5\u5177\u4e3b\u8981\u662f\u4f5c\u7528\u5728\u201c\u4eba\u201d\u7684\u5c42\u9762\uff0c<\/strong><strong>\u5e2e\u52a9\u54c1\u724c<\/strong><strong>\u7cbe\u51c6\u6d1e\u5bdf<\/strong><strong>\u6d88\u8d39\u8005\uff0c\u5e76<\/strong><strong>\u5728\u201c\u8d27\u201d\u7684\u5c42\u9762\u52a0\u4ee5\u4f18\u5316\u3001<\/strong><strong>\u6295\u5176\u6240\u597d\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u4f46\u60f3\u8981\u505a\u597d\u5168\u57df<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u7ba1\u7406\uff0c\u4f20\u7edfMarTech\u5de5\u5177\u91cd\u8425\u9500\u3001\u8f7b\u4f53\u9a8c\u7684\u7f3a\u9677\u5c31\u5f00\u59cb\u66b4\u9732\u51fa\u6765<\/strong><strong>\uff0c<\/strong><strong>\u5c24\u5176\u662f<\/strong><strong>\u5bf9\u201c\u573a\u201d\u8fd9\u4e2a\u5173\u952e\u4f53\u9a8c\u8981\u7d20\u7684\u7ba1\u7406\u6210\u4e3a\u77ed\u677f<\/strong><strong>\u3002<\/strong>\u5728\u8fd9\u4e00\u5546\u4e1a\u80cc\u666f\u4e0b\uff0c\u6211\u4eec\u89c2\u5bdf\u5230\u8bb8\u591a\u5927\u578b\u8fde\u9501\u4f01\u4e1a\u5f00\u59cb\u5e94\u7528\u4e00\u7c7b\u4ee5\u6d88\u8d39\u8005\u4f53\u9a8c\u4e3a\u6293\u624b\u3001\u4ee5\u201c\u573a\u201d\u4e3a\u7ba1\u7406\u5bf9\u8c61\u7684\u6570\u5b57\u5316\u7b56\u7565\u53ca\u5de5\u5177\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ee5\u7528\u6237\u4f53\u9a8c\u4e3a\u5bfc\u5411\u7684\u6570\u5b57\u5316\u7ba1\u7406\u5f00\u59cb\u6210\u4e3a\u65b0\u7684\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u636e\u589e\u957f\u9ed1\u76d2\u89c2\u5bdf\uff0c\u76ee\u524d\u5728\u8fd9\u4e2a\u9886\u57df\u4f3c\u4e4e\u8fd8\u672a\u51fa\u73b0\u89c4\u6a21\u7279\u522b\u5927\u7684\u4f01\u4e1a\uff0c\u4f46\u6211\u4eec\u53d1\u73b0\u76ee\u524d\u5e02\u573a\u4e0a\u5df2\u7ecf\u6709SaaS\u8f6f\u4ef6\u670d\u52a1\u5546\u51ed\u501f\u81ea\u5df1\u7684\u4e13\u4e1a\u4f18\u52bf\u548c\u524d\u77bb\u6d1e\u5bdf\u63d0\u51fa\u4e86<strong>SDP<\/strong><strong>\uff08Space Data Platform \u7a7a\u95f4\u6570\u636e\u5e73\u53f0\uff09\u6982\u5ff5\u3002<\/strong><\/p>\n\n\n\n<p>\u90a3\u4e48\uff0cSDP\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5173\u4e8eSDP\u7684\u4f5c\u7528\u539f\u7406\uff0c\u6211\u4eec\u4e0d\u59a8\u7ed3\u5408\u4e0b\u9762\u7684\u6d41\u7a0b\u56fe\u6765\u770b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IsnN2t3Jgu9.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><em>\u7b2c\u4e00\u6b65\uff0c\u57fa\u4e8e\u6d88\u8d39\u8005\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u54c1\u724c\u68b3\u7406\u51fa\u5b8c\u6574\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\uff0c\u5927\u81f4\u5b9a\u4f4d\u5230\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u5173\u952e\u70b9\uff1b<\/em><\/p>\n\n\n\n<p><em>\u7b2c\u4e8c\u6b65\uff0c\u6839\u636e\u7ebf\u4e0a\/\u7ebf\u4e0b\u573a\u57df\u7279\u70b9\uff0c\u9009\u62e9\u5408\u9002\u7684\u6570\u636e<\/em><em>\u57cb\u70b9<\/em><em>\u5de5\u5177\uff0c\u8865\u9f50\u4e0e\u4e0a\u8ff0\u4f53\u9a8c\u8282\u70b9\u76f8\u5173\u7684\u6240\u6709\u6d88\u8d39\u8005\u884c\u4e3a\u6570\u636e\uff1b<\/em><\/p>\n\n\n\n<p><em>\u7b2c\u4e09\u6b65\uff0c\u5728\u5c06\u6d77\u91cf\u89c6\u9891\u3001\u52a8\u4f5c\u6570\u636e\u7ed3\u6784\u5316\u5904\u7406\u540e\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u5bf9\u6bd4\u884c\u4e1a\u3001\u5bf9\u6bd4\u54c1\u724c\u81ea\u8eab\u4ee5\u53ca\u9488\u5bf9\u6570\u636e\u5f02\u5e38\u70b9\u8fdb\u884c\u591a\u89d2\u5ea6\u7684\u6570\u636e\u5206\u6790\uff1b<\/em><em>\u7b2c\u56db\u6b65\uff0c\u6700\u540eSDP\u5e2e\u52a9\u54c1\u724c\u56de\u5f52\u4e1a\u52a1\u5c42\u9762\u8fdb\u884c\u5f52\u56e0\uff0c\u5e76\u5bf9\u63a5\u8d27\u7269\u7ba1\u7406\u3001\u5bfc\u8d2d\u7ba1\u7406\u7b49\u5176\u4ed6\u7cfb\u7edf\u5b9e\u73b0\u4e1a\u52a1\u7684\u4f18\u5316\u3002<\/em><\/p>\n\n\n\n<p><strong>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u4ee5ROX\u4e3a\u6838\u5fc3\u5e2e\u52a9\u54c1\u724c\u65b9\u628a\u65c5\u7a0b\u4e2d\u5173\u952e\u4f53\u9a8c\u8282\u70b9\u6807\u51c6\u5316\u62c6\u89e3\u7684\u57fa\u7840\u4e0a\uff0c\u4f9d\u6258\u6570\u636e\u5206\u6790\u7ed3\u679c\u5bf9\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u573a\u57df\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u6700\u7ec8\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u9ad8\u6807\u51c6\u7684\u5168\u57df\u4f53\u9a8c\u3002<\/strong>\u4e00\u8a00\u4ee5\u853d\u4e4b\uff0c\u76ee\u524dSDP\u53ef\u4ee5\u4ece\u6570\u636e\u5728\u7ebf\u2192\u6570\u636e\u5206\u6790\u2192\u6570\u636e\u8fd0\u7528\u4e09\u4e2a\u9636\u6bb5\u9010\u4e00\u5e2e\u52a9\u4f01\u4e1a\u5b9a\u4e49\u95ee\u9898\u3001\u5206\u6790\u95ee\u9898\u548c\u89e3\u51b3\u95ee\u9898\uff0c\u5f62\u6210\u5168\u57df\u7528\u6237\u4f53\u9a8c\u7ba1\u7406\u95ed\u73af\u3002<\/p>\n\n\n\n<p><strong>\u53e6\u5916\uff0c\u56f4\u7ed5SDP\u6570\u5b57\u5316\u903b\u8f91\uff0c\u54c1\u724c\u60f3\u8981\u505a\u597d\u5168\u57df<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u7ba1\u7406\uff0c\u589e\u957f\u9ed1\u76d2\u7ecf\u4e00\u4e2a\u6708\u7684\u7814\u7a76\uff0c\u53d1\u73b0\u5176\u53ef\u4ee5\u4ece\u300c\u56db\u5927\u7ba1\u7406\u57fa\u77f3\u300d\u7740\u624b\u8fdb\u884c\u4f18\u5316\uff1a<\/strong><\/p>\n\n\n\n<p>\u5728SDP\u8fd9\u5957\u6570\u5b57\u5316\u7b56\u7565\u903b\u8f91\u4e0b\uff0c<strong>\u4f01\u4e1a\u4ee5\u5728<\/strong><strong>\u524d\u7aef<\/strong><strong>\u5b9e\u73b0<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u7684\u6570\u5b57\u5316\u5347\u7ea7\uff0c\u5728\u540e\u7aef\u5b9e\u73b0\u7ba1\u7406\u548c\u8fd0\u8425\u6548\u7387\u7684\u63d0\u5347\u4e3a\u6574\u4f53\u76ee\u6807\u3002\u4f46\u60f3\u8981\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff0c\u4f01\u4e1a\u5728\u4e2d\u7aef\u8fd8\u9700\u5177\u5907\u5c06\u8fd9\u4e9b\u4f53\u9a8c\u7ef4\u5ea6\u8fdb\u884c\u6570\u5b57\u5316\u5904\u7406\u7684\u80fd\u529b\uff0c<\/strong>\u628a\u7384\u5b66\u7684\u4f53\u9a8c\u6570\u636e\u5316\uff0c\u901a\u8fc7\u5206\u6790\u8861\u91cf\u4f7f\u4e4b\u6210\u4e3a\u79d1\u5b66\u7684\u51b3\u7b56\u4f9d\u636e\u3002<\/p>\n\n\n\n<p>\u884c\u6587\u81f3\u6b64\uff0c\u589e\u957f\u9ed1\u76d2\u5f15\u5165\u4e86\u4e0d\u5c11\u65b0\u7684\u6982\u5ff5\u53ca\u601d\u8def\uff0c\u4e3a\u6b64\u5728\u8fd9\u91cc\u6211\u4eec\u4e3a\u5927\u5bb6\u7b80\u5355\u68b3\u7406\u76f8\u5173\u6982\u5ff5\u7684\u9012\u8fdb\u903b\u8f91\uff1a<\/p>\n\n\n\n<p><strong>\u5728\u54c1\u724c\u7528\u6237\u81f3\u4e0a\u3001\u54c1\u724c\u6574\u4f53\u5468\u671f\u6027\u589e\u957f\u5931\u901f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u54c1\u724c\u7684\u6218\u7565\u539f\u70b9\u5e94\u8be5\u4ece<\/strong><strong>ROI<\/strong><strong>\u8f6c\u4e3aROX\uff0c\u8fd9\u662f\u6574\u4f53\u7684\u4e00\u5927\u65b9\u9488\u6307\u5f15\uff1b\u5728ROX\u7684\u4f53\u9a8c\u6218\u7565\u6307\u5f15\u4e0b\uff0c\u54c1\u724c\u5e94\u8be5\u505a\u597d\u5168\u57df\u4f53\u9a8c\u7ba1\u7406\uff0c\u8fd9\u662f\u65b0\u5546\u4e1a\u5f62\u6001\u4e0b\u6c47\u805a\u201c\u4eba\u8d27\u573a\u201d\u589e\u957f\u52bf\u80fd\u7684\u7b56\u7565\u8d2f\u7a7f\uff1b\u56f4\u7ed5\u7740\u5168\u57df<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u7ba1\u7406\uff0cSDP\u662f\u573a\u57df\u7ba1\u7406\u7684\u6570\u5b57\u5316\u8d4b\u80fd\u65b0\u6a21\u5f0f\uff1b\u5728SDP\u65b0\u6a21\u5f0f\u9a71\u52a8\u4e0b\uff0c\u56db\u5927\u7ba1\u7406\u7ef4\u5ea6\u662f\u5176\u6570\u5b57\u5316\u843d\u4f4d\u7684\u57fa\u77f3\u3002<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4e86\u5e2e\u52a9\u8bfb\u8005\u66f4\u597d\u5730\u7406\u89e3\u6570\u5b57\u5316\u5168\u57df\u4f53\u9a8c\u7ba1\u7406\uff0c\u6211\u4eec\u4f9d\u7136\u91c7\u53d6\u4e86\u589e\u957f\u9ed1\u76d2\u4e00\u8d2f\u64c5\u957f\u7684\u6848\u4f8b\u5206\u6790\u6cd5\uff0c<strong>\u9009\u53d6\u4e86<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%98%9f%e5%b7%b4%e5%85%8b\" title=\"\u661f\u5df4\u514b\" target=\"_blank\">\u661f\u5df4\u514b<\/a><\/span>\u3001\u5b89\u8e0f\u3001\u7406\u60f3<\/strong><strong>\u7b49\u4e0d\u540c\u884c\u4e1a\u8d5b\u9053\u7684\u5178\u578b\u4ee3\u8868\u4f5c\u4e3a\u7814\u7a76\u6807\u7684\uff0c\u5e76\u7ed3\u5408\u5bf9\u5bf9\u4e1a\u5185\u4e13\u5bb6\u7684\u6df1\u5ea6\u8bbf\u8c08\uff0c<\/strong>\u4ee5\u6b64\u6765\u5ba2\u89c2\u5206\u6790\u5168\u57df\u4f53\u9a8c\u7ba1\u7406\u5728\u4e2d\u56fd\u843d\u5730\u5b9e\u64cd\u8fc7\u7a0b\u4e2d\uff0c\u54c1\u724c\u6240\u5c55\u793a\u51fa\u7684\u5c16\u5200\u4f18\u52bf\u4e0e\u949d\u70b9\u4e0d\u8db3\u3002<\/p>\n\n\n\n<p>\u4f46\u9274\u4e8e\u7bc7\u5e45\u6709\u9650\uff0c\u589e\u957f\u9ed1\u76d2\u5c06\u5176\u5206\u4e3a\u4e0a\u4e0b\u4e24\u7bc7\uff0c\u672c\u7bc7\u6211\u4eec\u4e3b\u8981\u805a\u7126\u5728\u5bf9\u661f\u5df4\u514b\u5168\u57df\u7528\u6237\u4f53\u9a8c\u7684\u62c6\u89e3\u548c\u5206\u6790\u4e0a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.\u661f\u5df4\u514b\uff1a\u4ece\u7b2c\u4e09\u7a7a\u95f4\u5230\u7b2c\u56db\u7a7a\u95f4<\/strong><\/h2>\n\n\n\n<p>\u6d88\u8d39\u4f53\u9a8c\u4e00\u76f4\u6839\u690d\u4e8e\u661f\u5df4\u514b\u7684\u54c1\u724cDNA\u5f53\u4e2d\u3002\u661f\u5df4\u514b\u5e7f\u4e3a\u4eba\u77e5\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u7684\u5168\u7403\u6218\u7565\u5b9a\u4f4d\u5c31\u662f\u57fa\u4e8e\u7528\u6237\u4f53\u9a8c\u7684\u6df1\u5ea6\u6d1e\u5bdf\uff0c\u4ece\u6218\u7565\u4e0a\u5f3a\u8c03\u7528\u6237\u4e92\u52a8\u548c\u670d\u52a1\uff0c\u4ee5\u7528\u6237\u4f53\u9a8c\u6df1\u5ea6\u951a\u5b9a\u54c1\u724c\u4ef7\u503c<strong>\u3002<\/strong><\/p>\n\n\n\n<p>\u51ed\u501f\u7740\u7b2c\u4e09\u7a7a\u95f4\u7684\u6218\u7565\u5b9a\u4f4d\uff0c\u661f\u5df4\u514b\u81ea1999\u5e74\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u4e00\u8def\u987a\u98ce\u987a\u6c34\u3002\u4f46\u57282017\u5e74\u524d\u540e\uff0c\u7531\u4e8e\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u7ade\u4e89\u52a0\u5267\uff0c\u52a0\u4e0a\u6570\u5b57\u5316\u65f6\u4ee3\u6d88\u8d39\u73af\u5883\u53d1\u751f\u4e86\u5de8\u53d8\uff0c\u661f\u5df4\u514b\u4e2d\u56fd\u540c\u5e97\u9500\u552e\u589e\u957f\u7387\u5f00\u59cb\u9010\u6b65\u653e\u7f13\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7ItUfCwSAquB.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u4ece\u6d88\u8d39\u7ade\u4e89\u73af\u5883\u6765\u770b\uff0cZ\u4e16\u4ee3\u7684\u5e74\u8f7b\u4eba\u88ab\u745e\u5e78\u4e92\u8054\u7f51\u6253\u6cd5\u7684\u5404\u79cd\u4f18\u60e0\u5238\u6240\u6346\u7ed1\uff0c\u5e76\u53d8\u6210\u201c\u5e74\u8f7b\u4eba\u7684\u7b2c\u4e00\u53e3\u5496\u5561\u201d\u7684\u65f6\u5019\uff0c\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u5f0f\u7684\u5496\u5561\u6d88\u8d39\u548c\u7a7a\u95f4\u6d88\u8d39\u7ed1\u5b9a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4e0d\u518d\u662f\u884c\u4e1a\u7684\u552f\u4e00\u89e3\u3002<\/p>\n\n\n\n<p>\u4ece\u6d88\u8d39\u8005\u4e60\u60ef\u6765\u770b\uff0c\u5f53\u4e92\u8054\u7f51\u6280\u672f\u9769\u547d\u5e26\u6765\u7684\u4fbf\u5229\u6027\u548c\u7ecf\u6d4e\u6027\u6df1\u5165\u4eba\u5fc3\uff0c\u5f53\u4e92\u8054\u7f51\u4eba\u7fa4\u65e5\u5747\u624b\u673a\u6d88\u8017\u65f6\u95f4\u8d85\u8fc76\u5c0f\u65f6\u7684\u65f6\u5019\uff0c\u661f\u5df4\u514b\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u54c1\u724c\u6218\u7565\u5c06\u9762\u4e34\u6210\u7acb\u4ee5\u6765\u6700\u5927\u7684\u6311\u6218\uff01[2]<\/p>\n\n\n\n<p><strong>\u4e3a\u4e86\u6253\u7834\u589e\u957f\u74f6\u9888\uff0c\u661f\u5df4\u514b\u7684\u5e94\u5bf9\u7b56\u7565\u662f\u4ee5\u6570\u5b57\u5316\u5347\u7ea7\u91cd\u5851\u6d88\u8d39\u573a\u57df\uff0c\u6301\u7eed\u4f18\u5316\u5168\u57df<\/strong><strong>\u7528\u6237\u4f53\u9a8c<\/strong><strong>\u3002\u5176\u4e3b\u8981\u5305\u542b\u4e24\u4e2a\u7b56\u7565\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5728\u7ebf\u4e0b\uff0c\u4fdd\u6301\u5bf9\u4f20\u7edf\u95e8\u5e97\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u7684\u4f53\u9a8c\u5347\u7ea7<\/strong><\/li><\/ul>\n\n\n\n<p>\u5728\u4fdd\u7559\u4f20\u7edf\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u5148\u5929\u4f18\u52bf\u7684\u540c\u65f6\uff0c\u8fd0\u7528\u6570\u5b57\u5316\u5de5\u5177\uff0c\u8d4b\u80fd\u4ea7\u54c1\u4f53\u9a8c\u7ba1\u7406\u3001\u7a7a\u95f4\u4f53\u9a8c\u7ba1\u7406\u3001\u670d\u52a1\u6d41\u7a0b\u4f53\u9a8c\u7ba1\u7406\u7b49\u73af\u8282\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5728\u7ebf\u4e0a\uff0c\u7740\u624b\u6253\u9020\u5168\u57df\u4f53\u9a8c\u878d\u5408\u7684\u201c\u7b2c\u56db\u7a7a\u95f4\u201d<\/strong><\/li><\/ul>\n\n\n\n<p>\u661f\u5df4\u514b\u6253\u9020\u4ee5\u79fb\u52a8\u4e92\u8054\u7f51\u4e3a\u5e73\u53f0\u7684\u201c\u7b2c\u56db\u7a7a\u95f4\u201d\u7ebf\u4e0a\u79c1\u57df\uff0c\u5728\u5df2\u7ecf\u6210\u578b\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u7684\u57fa\u7840\u4e0a\u5b9e\u73b0\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u89e6\u70b9\u7684\u878d\u5408\uff0c\u6253\u9020o+o\u5168\u57df\u7528\u6237\u4f53\u9a8c\u3002[3]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7ItWWHqSMam4.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u65e0\u8bba\u662f\u5bf9\u4f20\u7edf\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u7684\u5347\u7ea7\u6539\u9020\u8fd8\u662f\u76f4\u63a5\u6253\u9020\u201c\u7b2c\u56db\u7a7a\u95f4\u201d\uff0c\u661f\u5df4\u514b\u90fd\u4f9d\u9760\u6570\u5b57\u5316\u5efa\u8bbe\uff0c\u5bf9\u7a7a\u95f4\u4f53\u9a8c\u3001\u4ea7\u54c1\u4f53\u9a8c\u3001\u670d\u52a1\u4f53\u9a8c\u548c\u4f1a\u5458\u4f53\u9a8c\u8fdb\u884c\u4e86\u4e0d\u540c\u7a0b\u5ea6\u5730\u4f18\u5316\u5347\u7ea7\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u5bf9\u8fd9\u56db\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u4e00\u4e00\u62c6\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.1 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7ItXZA8CC8rb.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u4e24\u8005\u76f8\u7ed3\u5408\uff0c\u901a\u8fc7\u505a\u597d\u7528\u6237\u6743\u76ca\u5347\u7ea7\u548c\u5f3a\u5316\u79c1\u57df\u94fe\u63a5\u6765\u8fbe\u5230\u201c\u66f4\u6df1\u5ea6\u8ba4\u540c\u201d\u548c\u201c\u66f4\u957f\u671f\u5173\u7cfb\u201d\uff0c\u5373ROX\u540e\u4e24\u4e2a\u53c2\u6570\u53d8\u91cf\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n<p><strong>A. 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decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7ItYJIhggMw8.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>B.\u66f4\u9ad8\u989d\u8d2d\u4e70\uff1a\u79c1\u57df\u8fd0\u8425+RMF\u6a21\u578b\u4fc3\u6d3b\u4f1a\u5458\u7cfb\u7edf<\/strong><\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u4e3a\u4e86\u6fc0\u6d3b\u4f1a\u5458\u5b58\u91cf\uff0c\u661f\u5df4\u514b\u5f00\u59cb\u52a0\u91cd\u79c1\u57df\u4f1a\u5458\u8fd0\u8425\uff0c\u4ee5\u793e\u533a\u4e3a\u5355\u4f4d\u5efa\u7acb\u6df1\u5ea6\u4e92\u52a8\u3002\u5728\u8fd9\u70b9\u4e0a\uff0c\u661f\u5df4\u514b\u4ee5\u793e\u533a\uff08\u95e8\u5e97\uff09\u4e3a\u5355\u4f4d\uff0c\u6253\u9020\u719f\u5ba2\u7fa4\u6982\u5ff5\uff0c\u5438\u5f15\u611f\u5174\u8da3\u7684\u5fe0\u5b9e\u7528\u6237\u5165\u7fa4\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u5165\u7fa4\u540e\uff0c\u9664\u4e86\u4eab\u53d7\u57fa\u7840\u8425\u9500\u6d3b\u52a8\u4fe1\u606f\u4ee5\u53ca\u65e5\u5e38\u8fd0\u8425\u7684\u4f18\u60e0\u6743\u76ca\u4ee5\u5916\uff0c\u66f4\u91cd\u8981\u7684\u662f\u661f\u5df4\u514b\u7684\u6bcf\u4e2a\u95e8\u5e97\u719f\u5ba2\u7fa4\u5185\uff0c\u90fd\u670910\u4f4d\u5de6\u53f3\u7684\u5496\u5561\u5e08\u5728\u7ebf\uff0c\u63d0\u4f9b\u975e\u6807\u6027\u7684\u3001\u6709\u6e29\u5ea6\u7684\u670d\u52a1\uff0c\u5305\u62ec\u95ee\u9898\u89e3\u51b3\u3001\u60c5\u611f\u4e92\u52a8\u3001\u7ebf\u4e0b\u6d3b\u52a8\u9080\u7ea6\uff08\u5496\u5561\u54c1\u9274\u4f1a\u3001\u5ba0\u7269\u65e5\u7b49\uff09\uff0c\u4ee5\u6b64\u60f3\u4e0e\u7528\u6237\u6210\u4e3a\u670b\u53cb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7ItYm1qxsMGt.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1a\u589e\u957f\u9ed1\u76d2\u661f\u5df4\u514b\u5fae\u4fe1\u4f1a\u5458\u4f53\u9a8c<\/p>\n\n\n\n<p><strong>\u6b64\u5916\uff0c\u4e3a\u4e86\u5728\u7ebf\u4e0a\u573a\u57df\u8fdb\u884c\u9897\u7c92\u5ea6\u66f4\u7ec6\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u661f\u5df4\u514b\u6839\u636eRMF\u6a21\u578b\uff0c\u5bf9\u4e0d\u540c\u4f1a\u5458\u7c7b\u522b\u5c55\u5f00\u9488\u5bf9\u6027\u7684\u4f1a\u5458\u8fd0\u8425\uff0c\u4ee5\u6b64\u6765\u63d0\u5347\u5fe0\u8bda\u5ea6\u548c\u4ef7\u503c\u5ea6\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IuKn9FX2CNa.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u5177\u4f53\u6765\u770b\uff0c<strong>\u661f\u5df4\u514b\u4ece\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4(Recency)\u3001\u6d88\u8d39\u9891\u7387 (Frequency) \u548c\u6d88\u8d39\u91d1\u989d (Monetary)\u4e09\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u6570\u636e\u6536\u96c6\u3002<\/strong>\u5728\u6570\u636e\u5206\u6790\u4e0a\uff0c\u6839\u636e\u6d88\u8d39\u91d1\u989d\u9ad8\u4f4e\u5212\u5206\u91cd\u8981\u5ba2\u6237\u548c\u4e00\u822c\u5ba2\u6237\uff1b\u6839\u636e\u6d88\u8d39\u9891\u6b21\u548c\u6700\u8fd1\u662f\u5426\u6d88\u8d39\u5212\u5206\u4ef7\u503c\u5ba2\u6237\u3001\u4fdd\u6301\u5ba2\u6237\u3001\u53d1\u5c55\u5ba2\u6237\u548c\u633d\u7559\u5ba2\u6237\uff0c\u6700\u7ec8\u5c06\u4f1a\u5458\u5206\u4e3a\u4e0a\u56fe\u4e2d\u76848\u4e2a\u7c7b\u522b\u3002<\/p>\n\n\n\n<p>\u5728\u4f1a\u5458\u753b\u50cf\u66f4\u6e05\u6670\u5316\u540e\uff0c\u661f\u5df4\u514b\u4f1a\u8fdb\u884c\u4f1a\u5458\u5206\u5c42\u8fd0\u8425\u7684\u6570\u5b57\u5316\u843d\u5730\u8fd0\u7528\u3002<\/p>\n\n\n\n<p>\u7efc\u4e0a\uff0c\u661f\u5df4\u514b\u5728\u4f1a\u5458\u8fd0\u8425\u65b9\u9762\uff0c\u501f\u52a9\u6570\u5b57\u5316\u5de5\u5177\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u4e86\u6df1\u8015\u7ec6\u4f5c\uff0c\u5728\u6df1\u5316\u7528\u6237\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u5176\u4f53\u9a8c\u6218\u7565\u4e5f\u5f00\u59cb\u53cd\u54fa\u661f\u5df4\u514b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IuLUd9wRGL.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u6570\u636e\u663e\u793a\uff0c\u5c3d\u7ba1\u53d7\u5230\u75ab\u60c5\u53cd\u590d\u5f71\u54cd\uff0c\u4f46\u662f\u661f\u5df4\u514b\u4f1a\u5458\u6570\u91cf\u4ece2020\u5e74Q4\u76f4\u7ebf\u6500\u5347\uff0c<strong>\u622a\u81f32022\u5e74Q1\u517690\u5929\u6d3b\u8dc3\u4f1a\u5458\u6570\u91cf\u8fbe\u5230\u4e861800\u4e07\u3002\u800c\u661f\u5df4\u514b\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u9500\u552e\u989d\u4f1a\u5458\u8d21\u732e\u5360\u6bd4\u4ece2021\u5e74Q2\u768472%[4]<\/strong><strong>\uff0c\u63d0\u5347\u5230\u4e862022\u5e74Q1\u768475%\u3002[5]<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.2 \u4ea7\u54c1\u4f53\u9a8c\u7ba1\u7406\uff1a\u7814\u53d1\u3001\u5c55\u793a\u3001\u7ba1\u7406\u4e09\u7ef4\u5347\u7ea7<\/strong><\/h2>\n\n\n\n<p>\u661f\u5df4\u514b\u5728\u4ea7\u54c1\u4f53\u9a8c\u5347\u7ea7\u7ba1\u7406\u65b9\u9762\uff0c\u4e3b\u8981\u4ece\u4e0b\u56fe\u4e2d\u7684\u4ea7\u54c1\u7814\u53d1\u5347\u7ea7\u3001\u4ea7\u54c1\u5c55\u793a\u53ca\u4ea7\u54c1\u7ba1\u7406\u4e09\u4e2a\u7ec6\u5206\u7ef4\u5ea6\u5c55\u5f00\u3002\u6bcf\u4e2a\u7ef4\u5ea6\u4e0b\u90fd\u4e0d\u540c\u6df1\u5ea6\u5730\u6d89\u730e\u5230\u4e86\u6570\u5b57\u5316\u8fd0\u7528\uff0c\u800c\u5176\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u6548\u679c\u4e3b\u8981\u4ece\u524d\u7aef\u548c\u540e\u7aef\u4e24\u4e2a\u65b9\u9762\u5f97\u4ee5\u51f8\u663e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IuQsIB2lUWi.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>A. \u4ea7\u54c1\u7814\u53d1\u5347\u7ea7\uff1a\u5168\u9762\u6536\u96c6\u7528\u6237\u53cd\u9988\uff0c\u6d88\u8d39\u8005\u53cd\u5411\u9a71\u52a8\u7814\u53d1<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u83b7\u6089\uff0c\u5728\u4ea7\u54c1\u7814\u53d1\u4e0a\uff0c\u661f\u5df4\u514b\u505a\u5230\u4e86\u4e0e\u7528\u6237\u5171\u521b\uff0c\u4ea7\u54c1\u7684\u5347\u7ea7\u548c\u521b\u65b0\u9700\u6c42\u90fd\u662f\u901a\u8fc7\u5404\u79cd\u6536\u96c6\u7528\u6237\u610f\u89c1\u53cd\u9988\u6765\u9a71\u52a8\u3002\u65b0\u54c1\u7814\u53d1\u4e2d\u7684\u7528\u6237\u8c03\u7814\u7531Digital Venture\u7684\u6570\u636e\u6d1e\u5bdf\u90e8\u95e8\u8d1f\u8d23\uff0c\u8be5\u90e8\u95e8\u901a\u5e38\u4e1a\u52a1\u5305\u62ec\u5bf9\u996e\u54c1\u3001\u98df\u54c1\u3001\u676f\u5b50\u7b49\u4ea7\u54c1\u7814\u53d1idea\u8fdb\u884c\u5ba2\u6237\u8c03\u7814\uff0c\u4ee5\u6478\u6e05\u6d88\u8d39\u8005\u559c\u597d\u7a0b\u5ea6\u53ca\u5e02\u573a\u89c4\u6a21\u5927\u5c0f\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u7ec4\u7ec7\u5185\u90e8\u9a71\u52a8\uff0c\u661f\u5df4\u514b\u4e5f\u4f1a\u501f\u52a9\u5168\u57df\u591a\u89e6\u70b9\u6536\u96c6\u7528\u6237\u53cd\u9988\u3002\u901a\u8fc7\u5458\u5de5\u4e92\u52a8\u3001\u7535\u8bdd\u3001\u661f\u5df4\u514bapp\u3001\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7b49\u591a\u4e2a\u89e6\u70b9\u6536\u96c6\u4fe1\u606f\uff0c\u5ba2\u670d\u5bf9\u56de\u6536\u5230\u7684\u4fe1\u606f\u8fdb\u884c\u6c47\u603b\u5e76\u4f20\u8fbe\u7ed9\u4ea7\u54c1\u7814\u53d1\u90e8\u95e8\uff0c\u52a9\u529b\u4ea7\u54c1\u7814\u53d1\u3002<\/p>\n\n\n\n<p>\u5728\u6570\u636e\u5177\u4f53\u8fd0\u7528\u4e0a\uff0c\u661f\u5df4\u514b\u4f1a\u6839\u636e\u6570\u636e\u5206\u6790\u7ed3\u679c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u53ca\u65f6\u8c03\u6574\uff0c\u4ee5\u6b64\u6765\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u4e2a\u6027\u5316\u5347\u7ea7\u3002\u6bd4\u5982\u4ece2018\u5e74\u8d77\uff0c\u661f\u5df4\u514b\u90e8\u5206\u95e8\u5e97\u5bf9\u4e8e\u5496\u5561\u673a\u8fdb\u884c\u5347\u7ea7\uff0c\u66f4\u65b0\u540e\u7684\u5496\u5561\u673a\u6709\u4e09\u4e2a\u51fa\u53e3\uff0c\u5206\u522b\u5236\u4f5c\u4f4e\u5361\u3001\u5e38\u89c4\u548c\u7279\u6b8a\u53e3\u5473\u7684\u5496\u5561\u3002\u6b64\u5916\uff0c\u661f\u5df4\u514b\u8fd8\u6839\u636e\u51e0\u5341\u4e07\u6761\u6d88\u8d39\u8005\u53cd\u9988\u4fe1\u606f\uff0c\u5c06\u592a\u5983\u699b\u679c\u62ff\u94c1\u4ece\u5723\u8bde\u9650\u5b9a\u6b3e\u6539\u4e3a\u5e38\u89c4\u6b3e\u3002<\/p>\n\n\n\n<p><strong>B. \u4ea7\u54c1\u5c55\u793a\u5347\u7ea7\uff1a<\/strong><strong>AB\u6d4b\u8bd5<\/strong><strong>\u673a\u5236+\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0c\u661f\u5df4\u514b\u5185\u90e8\u5728\u8425\u9500\u548c\u79fb\u52a8\u4ea7\u54c1\u529f\u80fd\u6a21\u5757\u6b63\u5f0f\u4e0a\u7ebf\u524d\u8fdb\u884cAB\u6d4b\u8bd5\u3002\u4f8b\u5982\uff0c\u661f\u5df4\u514b\u4f1a\u5bf9\u540c\u4e00\u5185\u5bb9\u4e0d\u540c\u7684\u5e03\u5c40\u9875\u9762\u7684\u8f6c\u5316\u6548\u679c\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4f8b\u59821\u4e07\u4eba\u7684\u63a8\u9001\uff0c\u5c31\u5148\u57282\u7ec4500\u4eba\u4e0a\u505a\u63a8\u9001\uff0c\u7136\u540e\u9009\u62e9\u51fa\u6548\u679c\u597d\u7684\u7248\u672c\u518d\u7ed9\u5269\u4e0b\u76849000\u4eba\u63a8\u9001\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u661f\u5df4\u514b\u901a\u8fc7\u5efa\u7acbCDP\u7cfb\u7edf\u6765\u6536\u96c6\u7528\u6237\u6d88\u8d39\u6570\u636e\uff0c\u6839\u636e\u8ba2\u5355\u65f6\u95f4\u3001\u95e8\u5e97\u4fe1\u606f\u3001\u5546\u54c1\u4fe1\u606f\u3001\u6d88\u8d39\u91d1\u989d\u7b49\u6570\u636e\u9897\u7c92\u6765\u5efa\u7acb\u5173\u8054\u5173\u7cfb\u7814\u7a76\uff0c\u5e76\u5bf9\u7528\u6237\u8fdb\u884c\u4e2a\u6027\u5316\u7684\u5173\u8054\u4ea7\u54c1\u63a8\u8350\u3002\u636e\u4e86\u89e3\uff0c\u6839\u636e\u7528\u6237\u504f\u597d\uff0c\u5f53\u7528\u6237\u6bcf\u4e00\u6b21\u53bb\u5149\u987e\u661f\u5df4\u514b\u7684\u65f6\u5019\uff0c\u7cfb\u7edf\u4f1a\u8fdb\u884c\u4e0d\u540c\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u8be5\u6848\u4f8b\u8f6c\u5316\u7387\u7684\u63d0\u5347\u4e3a46%\u3002[6]<\/p>\n\n\n\n<p>\u4e0d\u8fc7\u5728\u4ea7\u54c1\u5c55\u793a\u5347\u7ea7\u65b9\u9762\uff0c\u636e\u589e\u957f\u9ed1\u76d2\u83b7\u6089\uff0c\u661f\u5df4\u514b\u5f53\u524d\u5c1a\u672a\u5efa\u7acbDAM\uff0c\u7531\u4e8e\u56e2\u961f\u591a\u3001\u7269\u6599\u5e9e\u6742\uff0c\u5176\u5747\u5b58\u4e8e\u516c\u53f8\u7f51\u76d8\u4e0d\u540c\u4f4d\u7f6e\uff0c\u957f\u65f6\u95f4\u540e\u5bb9\u6613\u6d41\u5931\u4e0e\u96be\u8ffd\u6eaf\u3002\u672a\u6765\u661f\u5df4\u514b\u6216\u6709\u610f\u91c7\u7528Content Studio\u7684\u65b9\u5f0f\uff0c\u5c06\u7d20\u6750\u6574\u5408\u81f3\u7d20\u6750\u5e93\uff0c\u5e76\u8054\u52a8\u95e8\u5e97\u5185\u7684\u7535\u5b50\u663e\u793a\u5c4f\uff0c\u5b9e\u73b0\u663e\u793a\u5c4f\u7d20\u6750\u7684\u81ea\u52a8\u66f4\u6362\u3002<\/p>\n\n\n\n<p><strong>C. \u4ea7\u54c1\u7ba1\u7406\u5347\u7ea7\uff1a\u6b63\u5728\u63a2\u7d22\u5e93\u5b58\u6570\u5b57\u5316\u7edf\u8ba1\u65b9\u6848<\/strong>\u524d\u9762\u7b80\u5355\u4ecb\u7ecd\u4e86\u504f\u5411\u524d\u7aef\u7684\u4e24\u4e2a\u4ea7\u54c1\u4f53\u9a8c\u7ef4\u5ea6\uff0c\u8fd9\u91cc\u6211\u4eec\u4ece\u540e\u7aef\u7684\u89d2\u5ea6\u7b80\u5355\u5bf9\u661f\u5df4\u514b\u7684\u5e93\u5b58\u73b0\u72b6\u7ba1\u7406\u8fdb\u884c\u7b80\u5355\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<p><strong>\u5c3d\u7ba1\u661f\u5df4\u514b\u7684\u6570\u5b57\u5316\u5c16\u5200\u4f18\u52bf\u5341\u5206\u660e\u663e\uff0c\u4f46\u5728\u5e93\u5b58\u7ba1\u7406\u4e0a\u661f\u5df4\u514b\u76ee\u524d\u4e3b\u8981\u4f9d\u9760\u4eba\u529b\u89e3\u51b3\uff0c\u5f53\u524d\u5e76\u672a\u91c7\u7528\u5f71\u50cf\u8bc6\u522b\u5e93\u5b58\u7ba1\u7406\u95ee\u9898\u3002<\/strong>\u5c3d\u7ba1\u6bcf\u5bb6\u95e8\u5e97\u4ece\u8fc7\u53bb\u7684\u6bcf\u5468\u5b89\u63922\u540d\u5458\u5de5\u8fdb\u884c\u76d8\u5b58\uff0c\u63d0\u5347\u81f3\u76ee\u524d\u4ec5\u97001\u540d\u5458\u5de5\u4e0b\u73ed\u540e\u752810\u5206\u949f\u8fdb\u884c\u76d8\u5b58\uff0c\u5e93\u5b58\u7684\u5b9e\u65f6\u6027\u4e0e\u9897\u7c92\u5ea6\u6709\u6240\u63d0\u5347\uff0c\u4f46\u4eba\u5de5\u76d8\u70b9\u4e0e\u8d27\u54c1\u5728\u4ed3\u5e93\u7684\u7cfb\u7edf\u8bb0\u5f55\u6570\u91cf\u5b58\u5728\u5dee\u5f02\uff0c\u4e14\u5e93\u5b58\u540c\u6b65\u9891\u7387\u4f4e\uff0c\u65e0\u6cd5\u6bcf\u5929\u5b9e\u65f6\u66f4\u65b0\uff0c\u65e0\u6cd5\u7ed3\u5408\u5176\u4ed6\u5916\u90e8\u6570\u636e\uff08\u5982\u6c14\u6e29\uff09\uff0c\u66f4\u52a0\u7cbe\u51c6\u5730\u5bf9\u4ea7\u54c1\u9500\u552e\u5f52\u56e0\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e00\u6570\u5b57\u5316\u76f2\u533a\uff0c\u76ee\u524d\u661f\u5df4\u514b\u5728\u7f8e\u56fd\u6b63\u5728\u8bd5\u70b9RFID\u65e0\u7ebf\u5c04\u9891\u6280\u672f\uff1b\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\uff0c\u6b63\u9010\u6b65\u8bd5\u70b9\u5f71\u50cf\u8bc6\u522b\u6280\u672f\uff0c\u901a\u8fc7\u5927\u91cf\u7684\u5546\u54c1\u56fe\u50cf\u7684\u5f55\u5165\u8fdb\u884c\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u5b66\u4e60\uff0c\u5229\u7528\u6444\u50cf\u5934\u62cd\u6444\u8d27\u67b6\u5f71\u50cf\uff0c\u57fa\u4e8e\u56fe\u50cf\u8bc6\u522b\u7b97\u6cd5\u8bc6\u522b\u8d27\u54c1\u4fe1\u606f\uff0c\u5b9e\u73b0\u8d27\u54c1\u7684\u5b9e\u65f6\u7edf\u8ba1\u3002[7]<\/p>\n\n\n\n<p>\u5173\u4e8e\u5e93\u5b58\u7ba1\u7406\u7684\u5177\u4f53\u6280\u672f\u6211\u4eec\u4e0d\u4f5c\u8fc7\u591a\u4ecb\u7ecd\uff0c\u4f46\u5176\u5e94\u7528\u4ef7\u503c\u8fd9\u91cc\u7b80\u8981\u63d0\u53ca\u4e00\u4e0b\u3002\u65e9\u524d\u5173\u4e8e\u661f\u5df4\u514b\u67d0\u5730\u4e24\u5bb6\u95e8\u5e97\u4f7f\u7528\u8fc7\u671f\u98df\u6750\u7684\u65b0\u95fb\u5927\u5bb6\u53ef\u80fd\u7565\u6709\u8033\u95fb\u3002\u4f46\u82e5\u661f\u5df4\u514b\u80fd\u591f\u5168\u9762\u5b9e\u73b0\u81ea\u52a8\u5b9e\u65f6\u5730\u8bc6\u522b\u8d27\u54c1\u4fe1\u606f\uff0c\u6839\u636e\u8d27\u54c1\u7684\u751f\u4ea7\u65e5\u671f\u3001\u4fdd\u8d28\u671f\u4fe1\u606f\u81ea\u52a8\u8bc6\u522b\u8fc7\u671f\u5546\u54c1\uff0c\u5c31\u53ef\u4ee5\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4fdd\u8bc1\u98df\u54c1\u5b89\u5168\uff0c\u89c4\u907f\u4e0a\u8ff0\u98ce\u9669\uff1b\u53e6\u5916\uff0c\u5b9e\u65f6\u5e93\u5b58\u52a8\u6001+AI\u667a\u80fd\u6280\u672f\uff0c\u8fd8\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u81ea\u52a8\u8865\u8d27<strong>\uff0c<\/strong>\u6253\u9020\u5feb\u901f\u54cd\u5e94\u7684\u67d4\u6027\u4f9b\u5e94\u94fe\u3002[8]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.3 \u7a7a\u95f4\u4f53\u9a8c\u7ba1\u7406\uff1a\u7cbe\u7ec6\u5316\u8fd0\u8425\u8fde\u9501\u95e8\u5e97\u573a\u57df<\/strong><\/h2>\n\n\n\n<p>\u5173\u4e8e\u661f\u5df4\u514b\u7a7a\u95f4\u4f53\u9a8c\u7ba1\u7406\uff0c\u6211\u4eec\u8fd9\u91cc\u7740\u91cd\u4ecb\u7ecd\u5176\u662f\u5982\u4f55\u5bf9\u4f20\u7edf\u7ebf\u4e0b\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u8fdb\u884c\u6570\u5b57\u5316\u5347\u7ea7\u7684\u3002\u4ed6\u5728\u7a7a\u95f4\u4f53\u9a8c\u4f18\u5316\u4e0a\u7684\u4e00\u7cfb\u5217\u7b56\u7565\uff0c\u548c\u6211\u4eec\u5f00\u7bc7\u63d0\u51fa\u7684SDP\u6982\u5ff5\u9ad8\u5ea6\u5951\u5408\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0c\u76ee\u524d\u661f\u5df4\u514b\u90e8\u5206\u95e8\u5e97\u5f15\u5165\u6444\u50cf\u5934\u8bbe\u5907\uff0c\u91c7\u96c6\u5ba2\u6d41\u3001\u52a8\u7ebf\u7b49\u4e0d\u5305\u542b\u4e2a\u4eba\u9690\u79c1\u7684\u884c\u4e3a\u6570\u636e\uff0c<strong>\u4ece\u5ba2\u6d41\u76d1\u6d4b\u3001\u8d27\u67b6\u6446\u653e\u53ca\u9648\u5217\u8c03\u6574\u3001\u529f\u80fd\u533a\u8c03\u6574\u3001\u5ba2\u5ea7\u8c03\u6574\/\u95e8\u5e97\u5f62\u6001\u9009\u62e9\u53ca\u6d88\u8d39\u8005\u753b\u50cf\u8bc6\u522b\u4e94\u4e2a\u7ec6\u5206\u7ef4\u5ea6\u51fa\u53d1\u52a0\u4ee5\u5206\u6790\uff0c\u540c\u6b65\u63d0\u5347\u4e86\u95e8\u5e97\u7684\u7a7a\u95f4\u4f53\u9a8c\u548c\u5229\u7528\u6548\u7387\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IuRhEbC0psL.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p>\u8fd9\u91cc\u6211\u4eec\u91cd\u70b9\u4ecb\u7ecd\u661f\u5df4\u514b\u662f\u5982\u4f55\u5728\u4e94\u4e2a\u7ec6\u5206\u7ef4\u5ea6\u505a\u597d\u6570\u636e\u8fd0\u7528\u7684\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.4 \u670d\u52a1\u4f53\u9a8c\u7ba1\u7406\uff1a\u4e09\u79cd\u6d88\u8d39\u6a21\u5f0f\uff0c\u4e00\u81f4\u6027\u7528\u6237\u4f53\u9a8c<\/strong><\/h2>\n\n\n\n<p>\u661f\u5df4\u514b\u57fa\u4e8e\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u4f53\u9a8c\u6218\u7565\u7684\u5b9a\u4f4d\uff0c\u5728\u670d\u52a1\u4f53\u9a8c\u7ba1\u7406\u6d41\u7a0b\u4e0a\uff0c\u6570\u5b57\u624b\u6bb5\u4e0e\u975e\u6570\u5b57\u624b\u6bb5\u5e76\u7528\uff0c\u5728\u4fdd\u6301\u9ad8\u6c34\u5e73\u7684\u524d\u63d0\u4e0b\uff0c\u63d0\u5347\u4e86\u670d\u52a1\u4f53\u9a8c\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IuSK2gE0oBJ.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>A. \u975e\u6570\u5b57\u5316\u624b\u6bb5\uff1a\u5458\u5de5\u670d\u52a1\u5347\u7ea7<\/strong><\/p>\n\n\n\n<p>\u661f\u5df4\u514b\u901a\u8fc7\u516c\u53f8\u7684\u201c\u4f19\u4f34\u6587\u5316\u201d\u8d4b\u80fd\u5458\u5de5\u670d\u52a1\uff0c\u4ee5\u6b64\u6765\u4fdd\u8bc1\u670d\u52a1\u8d28\u91cf\u53ca\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u81f4\u6027\u3002\u661f\u5df4\u514b\u5c06\u5458\u5de5\u79f0\u4e3a\u201c\u4f19\u4f34\u201d\uff0c\u4e3b\u5f20\u53bb\u9664\u201c\u96c7\u4f63\u5173\u7cfb\u201d\uff0c\u5efa\u7acb\u5e73\u7b49\u53cb\u7231\u7684\u201c\u4f19\u4f34\u5173\u7cfb\u201d\u3002\u661f\u5df4\u514b\u575a\u4fe1\uff0c\u8981\u987e\u5ba2\u6ee1\u610f\uff0c\u9996\u5148\u8981\u5458\u5de5\u6ee1\u610f\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u661f\u5df4\u514b\u8fd8\u5efa\u7acb\u5065\u5168\u7684\u5458\u5de5\u57f9\u8bad\u4f53\u7cfb\uff0c\u5f3a\u8c03\u54c1\u724c\u6587\u5316\u548c\u5b9a\u4f4d\u3001\u5496\u5561\u4e13\u4e1a\u77e5\u8bc6\u548c\u670d\u52a1\u6807\u51c6\u3002\u636e\u4e86\u89e3\uff0c\u6bcf\u4e00\u4f4d\u521a\u5165\u804c\u7684\u4f19\u4f34\u90fd\u9700\u8981\u5feb\u901f\u878d\u5165\u516c\u53f8\u6838\u5fc3\u7406\u5ff5\u3001\u6587\u5316\u3001\u4ef7\u503c\u89c2\uff0c\u63a5\u53d7\u4e3a\u671f\u4e09\u5929\u7684\u201c\u6587\u5316\u878d\u5165\u201d\u8bfe\u7a0b\uff0c\u8bb2\u6388\u661f\u5df4\u514b\u7684\u516c\u53f8\u6587\u5316\u548c\u5496\u5561\u77e5\u8bc6\uff0c\u8bfe\u7a0b\u4e3b\u8981\u5305\u542b3\u4e2a\u201cC\u201d\uff1a\u5496\u5561\uff08coffee\uff09\u3001\u6587\u5316\uff08culture\uff09\u3001\u8fde\u63a5\uff08connection\uff09\u3002[9]<\/p>\n\n\n\n<p>\u5728\u516c\u53f8\u6587\u5316\u718f\u9676\u4e0b\uff0c\u52a0\u4e0a\u4e13\u4e1a\u6280\u80fd\u7684\u57f9\u517b\uff0c\u661f\u5df4\u514b\u5458\u5de5\u5411\u6d88\u8d39\u8005\u5c55\u73b0\u51fa\u4ed6\u4eec\u6e29\u6696\u800c\u4e13\u4e1a\u7684\u5f62\u8c61\u6765\u63d0\u5347\u670d\u52a1\u6c34\u5e73\uff0c\u4f18\u5316\u6d88\u8d39\u8005\u7ebf\u4e0b\u95e8\u5e97\u6d88\u8d39\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>B. \u6570\u5b57\u5316\u624b\u6bb5\uff1a\u4f18\u5316\u5168\u57df\u70b9\u5355\u6d41\u7a0b\u5316<\/strong><strong>\u90a3\u4e48\uff0c\u5728\u79bb\u5e97\u573a\u666f\u4e0b\uff0c\u661f\u5df4\u514b\u53c8\u662f\u5982\u4f55\u4fdd\u8bc1\u6d88\u8d39\u8005\u5728\u6d41\u7a0b\u8282\u70b9\u7684\u4f53\u9a8c\u4e00\u81f4\u6027\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u4e86\u89e3\u5230\uff0c\u5176\u4e3b\u8981\u7b56\u7565\u662f\u4f18\u5316\u5168\u57df\u70b9\u5355\u6d41\u7a0b\u3002\u901a\u8fc7\u62d3\u5c55\u81ea\u6709\u5e73\u53f0+\u7b2c\u4e09\u65b9\u5e73\u53f0\u7ebf\u4e0a\u89e6\u70b9\uff0c\u5b9e\u73b0\u6d88\u8d39\u8005\u7ebf\u4e0a\u4fbf\u6377\u70b9\u5355\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u661f\u5df4\u514b\u4e0e\u7b2c\u4e09\u65b9\u5e73\u53f0\u5408\u4f5c\u6d89\u53ca\u5929\u732b\u3001\u6dd8\u5b9d\u3001\u997f\u4e86\u4e48\u3001\u76d2\u9a6c\u591a\u4e2a\u6838\u5fc3\u4e1a\u52a1\uff0c\u4f9d\u6258\u997f\u4e86\u4e48\u5e73\u53f0\u53ca\u76d2\u9a6c\u7684\u914d\u9001\u4f53\u7cfb\u4e0a\u7ebf\u5916\u9001\u670d\u52a1\uff0c\u5e76\u5f00\u62d3\u7ebf\u4e0a\u65d7\u8230\u5e97\u4f5c\u4e3a\u5168\u65b0\u7684\u7ebf\u4e0a\u6e20\u9053\u548c\u89e6\u70b9\u3002\u5c31\u5728\u4eca\u5e741\u6708\uff0c\u661f\u5df4\u514b\u201c\u4e13\u661f\u9001\u201d\u670d\u52a1\u5168\u9762\u4e0a\u7ebf\u7f8e\u56e2\u5916\u5356\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u81ea\u6709\u5e73\u53f0\u642d\u5efa\u4e0a\uff0c\u76ee\u524d\u661f\u5df4\u514b\u5df2\u4e0a\u7ebf\u4e86\u5b98\u65b9\u8ba2\u9910\u5e73\u53f0\u4e13\u661f\u9001\u2122\u548c\u201c\u5561\u5febStarbucks Now\u201d\u4ea7\u54c1\u3002\u661f\u5df4\u514b\u8fc7\u53bb\u66f4\u6ce8\u91cd\u81ea\u6709\u5e73\u53f0\u7684\u70b9\u5355\u6d41\u7a0b\u4f18\u5316\uff0c\u56e0\u4e3a\u81ea\u6709\u5e73\u53f0\u4f5c\u4e3a\u54c1\u724c\u79c1\u57df\u5177\u6709\u6df1\u5316\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e4b\u95f4\u8054\u7cfb\u7684\u91cd\u8981\u6218\u7565\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u5168\u89e6\u70b9\u4f18\u5316\u70b9\u5355\u6d41\u7a0b\uff0c2021\u5e74\u661f\u5df4\u514b\u79fb\u52a8\u8ba2\u5355\u9500\u552e\u989d\u5360\u6bd4\u4fdd\u6301\u7a33\u6b65\u589e\u957f\uff0c\u4ece2021\u5e74Q1\u768430%\u589e\u52a0\u81f32021\u5e74Q4\u768436%\u3002[10]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IvBKDfM3nvp.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>\u9664\u4e86\u6253\u901a\u591a\u4e2a\u7ebf\u4e0a\u89e6\u70b9\uff0c\u661f\u5df4\u514b\u4e5f\u5728\u538b\u7f29\u7528\u6237\u7b49\u5f85\u65f6\u957f\u4e0a\u9762\u4e0b\u4e86\u6570\u5b57\u5316\u529f\u592b\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u91c7\u7528\u6570\u5b57\u5316\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\uff0c\u4e0d\u5c11\u661f\u5df4\u514b\u95e8\u5e97\u90fd\u9762\u4e34\u56e0rush hour\u5ba2\u6d41\u91cf\u5927\uff0c\u5bfc\u81f4\u6392\u961f\u65f6\u95f4\u53ca\u7b49\u5f85\u65f6\u95f4\u8f83\u957f\uff0c\u4ece\u800c\u5f71\u54cd\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u75db\u70b9\u3002<\/p>\n\n\n\n<p>\u5bf9\u6b64\uff0c\u661f\u5df4\u514b\u91c7\u53d6\u7684\u4f20\u7edf\u975e\u6570\u5b57\u5316\u65b9\u6848\u662f\u901a\u8fc7\u503c\u73ed\u7ecf\u7406\u5e2e\u52a9\u6d88\u8d39\u8005\u9884\u70b9\u5355\u3001\u8c03\u6574\u5e97\u5458\u914d\u7f6e\u4ee5\u53ca\u6839\u636e\u7ecf\u9a8c\u5224\u65ad\u8fdb\u884c\u5916\u5356\u8f6c\u5355\u7b49\u63aa\u65bd\u6765\u51cf\u7f13\u6392\u961f\u65f6\u957f\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u91c7\u7528\u6570\u5b57\u5316\u65b9\u6848\u4ee5\u540e\uff0c\u661f\u5df4\u514b\u90e8\u5206\u95e8\u5e97\u8fd0\u7528OMS\u8ba2\u5355\u7ba1\u7406\u7cfb\u7edf\u8fdb\u884c\u8ba2\u5355\u8c03\u914d\u3002\u901a\u8fc7\u667a\u80fd\u7b97\u6cd5\u7ed3\u5408\u7ebf\u4e0b\u8ba2\u5355\u7684\u6570\u91cf\u548c\u95e8\u5e97\u7684\u5236\u9910\uff0c\u5b9e\u73b0\u5408\u7406\u5206\u914d\u7ebf\u4e0a\u7684\u8ba2\u5355\uff0c\u4fdd\u8bc1\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u5373\u65f6\u6027\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u901a\u8fc7\u5bf9\u661f\u5df4\u514b\u7684\u5206\u6790\uff0c\u6211\u4eec\u4e0d\u96be\u53d1\u73b0\uff0c\u5176\u5168\u57df\u7528\u6237\u4f53\u9a8c\u7684\u65b9\u6cd5\u8bba\uff0c<strong>\u5728\u6218\u7565\u4e0a\u4e3b\u52a8\u9009\u62e9\u4e86\u201c\u6162\u201d\u2014\u2014\u6ca1\u6709\u4e00\u62db\u5236\u80dc\u7684\u7b56\u7565\u6377\u5f84\uff0c\u4e5f\u6ca1\u6709\u77ed\u671f\u6c42\u5feb\u7684\u53d8\u73b0\u9700\u6c42\u3002\u800c\u5728\u6570\u5b57\u5316\u573a\u57df\u7ba1\u7406\u4e0a\uff0c\u4ece\u7b56\u7565\u4e0a\u9009\u62e9\u4e86\u201c\u5feb\u201d\u2014\u2014\u57fa\u4e8e\u6570\u5b57\u5316\u57fa\u5efa\u80fd\u529b\uff0c\u5bf9\u7528\u6237\u7684\u6df1\u8015\u7ec6\u4f5c\u8fdb\u884c\u4e86\u8fd0\u8425\u6548\u7387\u4e0a\u7684\u63d0\u5347\u548c\u4f18\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u5373\u4fbf\u662f\u8fd9\u6837\u7684\u6807\u6746\u6027\u4f01\u4e1a\uff0c\u5176\u6570\u5b57\u5316\u843d\u5730\u8fc7\u7a0b\u4e2d\u4e5f\u4e0d\u5728\u4e00\u4e9b\u949d\u70b9\u4e0e\u4e0d\u8db3\u3002\u53ef\u89c1\u6570\u5b57\u5316\u5168\u57df\u4f53\u9a8c\u7ba1\u7406\u7684\u786e\u662f\u4e00\u9879\u957f\u671f\u5de5\u7a0b\uff0c\u54c1\u724c\u5fc5\u987b\u8981\u6709\u6218\u7565\u8010\u529b\u548c\u51b3\u5fc3\u624d\u80fd\u4e0e\u6d88\u8d39\u8005\u5408\u594f\u5171\u9e23\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.\u4ece\u201c\u8425\u9500\u6570\u5b57\u5316\u201d\u5230\u201c\u4f53\u9a8c\u6570\u5b57\u5316\u201d<\/strong><\/h2>\n\n\n\n<p>\u5047\u5982\u4f60\u662f\u4e00\u5bb6\u4f01\u4e1a\u7684\u9ad8\u7ba1\uff0c\u6709\u6ca1\u6709\u601d\u8003\u8fc7\u672a\u6765\u4e94\u5e74\u4f01\u4e1a\u7684\u9996\u8981\u4efb\u52a1\u662f\u4ec0\u4e48\uff1f\u5bf9\u6b64\uff0c\u4e1a\u754c\u6709\u673a\u6784\u5bf9 1920 \u4f4d\u5546\u4e1a\u4eba\u58eb\u5c31\u6b64\u95ee\u9898\u8fdb\u884c\u4e86\u8c03\u7814\u3002\u5176\u7ed3\u679c\u662f\uff0c\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\u6392\u5728\u7b2c\u4e00\u4f4d\uff0c\u51fb\u8d25\u4e86\u4ea7\u54c1\u548c\u4ef7\u683c\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48CXO\u4eec\u4f1a\u5982\u6b64\u5173\u4e8e\u5ba2\u6237\u4f53\u9a8c\u5462\uff1f\u5982\u679c\u4ece\u6295\u8d44\u4e0e\u56de\u62a5\u7684\u8d22\u52a1\u89d2\u5ea6\u6765\u770b\u7684\u8bdd\uff0c\u805a\u7126CX\u5e76\u4e0d\u662f\u4f01\u4e1a\u9ad8\u7ba1\u7684\u81ea\u55e8\u884c\u4e3a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/TC7IvBy7fTAXo4.png\" alt=\"8000\u5b57\u89e3\u8bfb\u5168\u57df\u7528\u6237\u4f53\u9a8c\uff1a\u661f\u5df4\u514b\u7684\u5c16\u5200\u4e0e\u949d\u70b9\"\/><\/figure>\n\n\n\n<p><strong>\u6839\u636eQualtrics XM \u7814\u7a76\u6240\u53d1\u73b0\uff0c\u6bcf\u5e74\u76c8\u5229 10 \u4ebf\u7f8e\u5143\u7684\u516c\u53f8\uff0c\u5728\u6295\u8d44\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u5e74\u5185\uff0c\u5e73\u5747\u53ef\u4ee5\u989d\u5916\u76c8\u5229 7 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