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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/e5c82e07b3e5421bacb8ec75282b4358.png\" alt=\"\u300c\u5168\u57df\u300d\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u767e\u5ea6\u548c\u5feb\u624b\u505a\u5168\u57df\uff0c\u66f4\u591a\u5219\u662f\u5f3a\u8c03<strong>\u751f\u6001\u7684\u6253\u901a\u3002<\/strong><\/p>\n\n\n\n<p>\u767e\u5ea6\u867d\u7136\u6ca1\u6709\u628a\u201c\u5168\u57df\u201d\u63d0\u5230\u7279\u522b\u9ad8\u7684\u4f4d\u7f6e\u4e0a\u6216\u8005\u8bf4\u505a\u7279\u522b\u7684\u5b9a\u4f4d\uff0c\u4f46\u4e5f\u65f6\u5e38\u53ef\u4ee5\u770b\u5230\u67d0\u54c1\u724c\u662f\u5982\u4f55\u4f7f\u7528\u767e\u5ea6\u7684\u8425\u9500\u4ea7\u54c1\u3001\u501f\u52a9\u767e\u5ea6\u751f\u6001\u5b9e\u73b0\u4e86\u201c\u5168\u57df\u8425\u9500\u201d\u8fd9\u6837\u7684\u54c1\u724c\u6848\u4f8b\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u6b64\u524d\u767e\u5ea6\u7684\u6570\u636e\u8425\u9500\u5e73\u53f0\u89c2\u661f\u76d8\uff0c\u66fe\u63a8\u51fa\u8fc7\u4e00\u4e2a\u5c06\u7528\u6237\u505a\u7ec6\u81f4\u5212\u5206\u7684\u6570\u636e\u6a21\u578b\uff0c\u53ef\u4ee5\u8ba9\u54c1\u724c\u5728\u770b\u6e05\u695a\u7528\u6237\u4e0e\u54c1\u724c\u5173\u7cfb\u7684\u6df1\u6d45\u57fa\u7840\u4e0a\u505a\u8425\u9500\u3002\u7406\u60f3\u6c7d\u8f66\u5728\u53bb\u5e74\u65b0\u54c1\u4e0a\u5e02\u65f6\u5c31\u501f\u52a9\u8fd9\u4e00\u6a21\u578b\uff0c\u8c03\u52a8\u4e86\u767e\u5ea6\u5168\u57df\u7684\u8d44\u6e90\u53bb\u89e6\u8fbe\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\uff0c\u5305\u62ec\u5728\u767e\u5ea6\u4e0a\u7ebf\u4e86\u76f4\u64ad\u53d1\u5e03\u4f1a\uff0c\u5229\u7528\u767e\u5bb6\u53f7\u505a\u5185\u5bb9\u8425\u9500\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u548c\u884c\u4e1a\u901a\u884c\u7684\u601d\u8def\u4e00\u81f4\uff0c\u5feb\u624b\u7684\u5168\u57df\u8425\u9500\u4e5f\u662f\u5148\u5f3a\u8c03\u4e86\u8981\u4ee5\u6570\u636e\u3001\u5185\u5bb9\u548c\u5546\u4e1a\u4e09\u4e2a\u65b9\u9762\u7684\u80fd\u529b\u6765\u505a\u57fa\u7840\u652f\u6491\u3002\u6bd4\u5982\u78c1\u529b\u4e07\u8c61DMP\u5e73\u53f0\u3001\u78c1\u529b\u589e\u957fCDP\u5e73\u53f0\u53ef\u4ee5\u7528\u4f5c\u6570\u636e\u7ba1\u7406\uff0c\u5185\u5bb9\u65b9\u9762\u6709\u521b\u610f\u670d\u52a1\u5e73\u53f0\u5e2e\u5fd9\uff0c\u5546\u4e1a\u65b9\u9762\u6709\u8fbe\u4eba\u5bf9\u63a5\u670d\u52a1\u3001\u7535\u5546\u4e1a\u52a1\u670d\u52a1\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u57fa\u7840\u80fd\u529b\u4e4b\u4e0a\uff0c\u5feb\u624b\u4e5f\u5728\u8bb2\u516c\u79c1\u57df\u7684\u878d\u5408\u3002<\/p>\n\n\n\n<p>\u5148\u662f\u5728\u516c\u57df\u91cc\uff0c\u7528\u77ed\u89c6\u9891\u5185\u5bb9\u5728\u7ad9\u5185\u505a\u62c9\u65b0\uff0c\u901a\u8fc7\u5404\u7c7b\u8425\u9500\u4ea7\u54c1\u548c\u5de5\u5177\u53bb\u63d0\u5347\u6295\u653e\u548c\u89e6\u8fbe\u7528\u6237\u7684\u6548\u7387\uff1b\u79c1\u57df\u5219\u662f\u53d1\u6325\u54c1\u724c\u4e3b\u64ad\u548c\u7c89\u4e1d\u4e4b\u95f4\u5f62\u6210\u7684\u4fe1\u4efb\u611f\u4f18\u52bf\uff0c\u4ee5\u54c1\u724c\u53f7\u548c\u5feb\u624b\u5c0f\u5e97\u4e3a\u7ecf\u8425\u9635\u5730\uff0c\u53bb\u63d0\u5347\u590d\u8d2d\u7387\u548c\u957f\u671f\u7684ROI\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5feb\u624b\u4e5f\u63d0\u51fa\u201c\u5168\u573a\u666f\u201d\u4e0d\u53ea\u662f\u6709\u7ad9\u5185\u751f\u6001\uff0c\u5728\u7ad9\u5916\u53ef\u4ee5\u901a\u8fc7\u5feb\u624b\u8054\u76df\uff0c\u5229\u7528\u7ad9\u5916\u66f4\u591a\u5a92\u4ecb\u6e20\u9053\uff0c\u53bb\u89e6\u8fbe\u66f4\u591a\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/fa6a438281144509b6fa79a3826cc4bb.png\" alt=\"\u300c\u5168\u57df\u300d\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u800c\u5b57\u8282\u7684\u201c\u5168\u57df\u201d\u5219\u66f4\u52a0\u4ece\u7528\u6237\u573a\u666f\u51fa\u53d1\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\u4e00\u5e74\uff0c\u6296\u97f3\u7535\u5546GMV\u662f\u540c\u671f\u76843.2\u500d\uff0c\u552e\u51fa\u8d85100\u4ebf\u4ef6\u5546\u54c1\u3002\u4eca\u5e74\uff0c\u6296\u97f3\u7535\u5546\u4ece\u201c\u5174\u8da3\u7535\u5546\u201d\u5347\u7ea7\u4e3a\u4e86\u201c\u5168\u57df\u5174\u8da3\u7535\u5546\u201d\u3002\u4ece\u5174\u8da3\u7535\u5546\u5230\u5168\u57df\u5174\u8da3\u7535\u5546\uff0c\u6240\u5ef6\u4f38\u7684\u4e0d\u53ea\u662f\u901a\u8fc7\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u5185\u5bb9\u3001\u5546\u57ce\u3001\u641c\u7d22\u7b49\u591a\u573a\u57df\u534f\u540c\u4e92\u901a\uff0c\u4e3a\u5546\u5bb6\u751f\u610f\u5e26\u6765\u65b0\u589e\u957f\uff0c\u8fd8\u9690\u85cf\u4e00\u79cd\u57fa\u4e8e\u5174\u8da3\u7684\u7535\u5546\u751f\u6001\u5ef6\u4f38\u3002<\/p>\n\n\n\n<p>\u5174\u8da3\u88ab\u5185\u5bb9\u6fc0\u53d1\uff0c\u53ef\u4ee5\u4fc3\u8fdb\u77ed\u671f\u8f6c\u5316\uff1b\u5174\u8da3\u4e5f\u4f1a\u5ef6\u4f38\uff0c\u4f1a\u6709\u6301\u7eed\u6027\uff0c\u7528\u6237\u5174\u8da3\u88ab\u66f4\u591a\u7684\u573a\u666f\u81ea\u7136\u627f\u63a5\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u5230\u4ea7\u54c1\u5c42\u9762\uff0c\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u505a\u201c\u8d27\u627e\u4eba\u201d\u7684\u5174\u8da3\u63a8\u8350\uff0c\u5148\u6fc0\u53d1\u7528\u6237\u5174\u8da3\u7136\u540e\u53d1\u6398\u6f5c\u5728\u7684\u8d2d\u4e70\u610f\u613f\uff1b\u641c\u7d22\u548c\u5546\u57ce\u662f\u5c06\u627f\u8f7d\u7528\u6237\u6709\u76ee\u6807\u7684\u8d2d\u4e70\u9700\u6c42\uff0c\u505a\u201c\u4eba\u627e\u8d27\u201d\u3002\u5982\u6b64\u4e00\u6765\uff0c\u5e73\u53f0\u4e0a\u5174\u8da3\u7535\u5546\u548c\u8d27\u67b6\u7535\u5546\u90fd\u6709\u3002<\/p>\n\n\n\n<p>\u8fd9\u76f8\u5f53\u4e8e\uff0c\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u7b49\u5185\u5bb9\u6d41\u662f\u7528\u6237\u6f5c\u5728\u5174\u8da3\u7684\u6fc0\u53d1\u8f6c\u5316\u573a\uff0c\u7528\u6237\u5728\u8fd9\u91cc\u6df1\u5ea6\u79cd\u8349\uff0c\u9ad8\u6548\u6210\u4ea4\uff1b\u5546\u57ce\u3001\u641c\u7d22\u7b49\u4e3b\u52a8\u63a2\u7d22\u573a\u666f\u662f\u7528\u6237\u5df2\u6709\u5174\u8da3\u7684\u627f\u63a5\u8f6c\u5316\u573a\uff0c\u7528\u6237\u5728\u8fd9\u91cc\u627e\u5230\u4e86\u56fa\u5b9a\u8def\u5f84\uff0c\u5f62\u6210\u4e60\u60ef\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5339\u914d\u548c\u590d\u8d2d\u3002\u7528\u6237\u7684\u5404\u7c7b\u7535\u5546\u884c\u4e3a\u6c89\u6dc0\u5728\u5e97\u94fa\u91cc\u3002\u8425\u9500\u89e3\u51b3\u65b9\u6848\u6269\u5927\u81f3\u5168\u57df\u6d41\u91cf\uff0c\u5b9e\u73b0\u5168\u5c40\u52a0\u901f\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74\u5df2\u7ecf\u6709\u4e0d\u5c11\u54c1\u724c\u5546\u5bb6\u5728\u6296\u97f3\u7ad9\u5185\u505a\u201c\u5168\u57df\u201d\u5e03\u5c40\u548c\u6295\u5165\uff0c\u4f8b\u5982\u667a\u80fd\u6e05\u6d01\u9886\u57df\u7684\u54c1\u724c\u8ffd\u89c5\u5728618\u65f6\u5c31\u662f\u56db\u4e2a\u573a\u666f\u90fd\u5e03\u5c40\uff0c\u5e7f\u6cdb\u7ec4\u5408\u8fd0\u7528\u4e86\u591a\u4e2a\u4ea7\u54c1\u548c\u5de5\u5177\uff0c\u540c\u65f6\u8fd8\u7ed3\u5408\u4e86\u5e73\u53f0\u7684IP\u6d3b\u52a8\u505a\u5185\u5bb9\u8425\u9500\uff0c\u6700\u7ec8\u62ff\u4e0b\u4e86\u884c\u4e1a\u699c\u5355\u7684\u7b2c\u4e00\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/b86030d14b644e34bcb7d29e39433b12.png\" alt=\"\u300c\u5168\u57df\u300d\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u800c\u5de8\u91cf\u5f15\u64ce\u7684\u201c\u5168\u57df\u201d\u5219\u662f\u4ee5\u4ea7\u54c1\u3001\u5de5\u5177\u548c\u89e3\u51b3\u65b9\u6848\u6765\u505a\u201c\u5168\u57df\u201d\u8425\u9500\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u5728\u6700\u5e95\u5c42\uff0c\u6709\u5de8\u91cf\u4e91\u56fe\u8fd9\u4e00\u6570\u636e\u5e73\u53f0\u6765\u505a\u6570\u636e\u6d1e\u5bdf\uff1b\u5728\u6570\u636e\u4e4b\u4e0a\uff0c\u6709\u5de8\u91cf\u5343\u5ddd\u505a\u4e00\u4f53\u5316\u8425\u9500\uff0c\u54c1\u724c\u4ece\u4e70\u91cf\u3001\u5b9a\u5411\u6295\u653e\u5230\u7ba1\u7406\u3001\u8bca\u65ad\u3001\u5b8c\u5584\u63a5\u53e3\u7b49\u7b49\u90fd\u80fd\u4e00\u7ad9\u5f0f\u89e3\u51b3\u3002<\/p>\n\n\n\n<p>\u9488\u5bf9\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u3001\u641c\u7d22\u548c\u5546\u57ce\u8fd9\u56db\u4e2a\u573a\u666f\uff0c\u5de8\u91cf\u5f15\u64ce\u642d\u5efa\u4e86\u66f4\u5b8c\u6574\u7684\u5e7f\u544a\u53ca\u8425\u9500\u4ea7\u54c1\u77e9\u9635\uff0c\u4f8b\u5982\u9488\u5bf9\u77ed\u89c6\u9891\u6709TopView\u5f00\u5c4f\u5e7f\u544a\u3001\u5185\u5bb9\u70ed\u63a8\u5de5\u5177\uff0c\u9488\u5bf9\u641c\u7d22\u5219\u6709\u641c\u7d22\u70ed\u70b9\u699c\u3001\u641c\u7d22\u54c1\u4e13\u7b49\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u8fd9\u4e2a\u6708\u5de8\u91cf\u5f15\u64ce\u53d1\u5e03\u7684\u6e38\u620f\u884c\u4e1a\u5168\u57df\u7ecf\u8425\u89e3\u51b3\u65b9\u6848\uff0c\u5c31\u662f\u4ece\u4e70\u91cf\u3001\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u3001\u9635\u5730\u7ecf\u8425\u7b49\u65b9\u9762\uff0c\u4ece\u5168\u573a\u666f\u6e38\u620f\u5185\u5bb9\u751f\u6001\u3001\u5168\u54c1\u7c7b\u8fbe\u4eba\u8425\u9500\u3001\u5168\u94fe\u8def\u7ecf\u8425\u63d0\u6548\u3001\u5168\u5468\u671f\u79d1\u5b66\u7ecf\u8425\u56db\u4e2a\u7ef4\u5ea6\uff0c\u6574\u5408\u5e73\u53f0\u5168\u80fd\u529b\uff0c\u5e2e\u52a9\u6e38\u620f\u884c\u4e1a\u4ece\u5355\u4e00\u4e70\u91cf\u65f6\u4ee3\uff0c\u6b65\u5165\u201c\u5e7f\u544a\u3001\u5185\u5bb9\u3001\u9635\u5730\u201d\u7b49\u7efc\u5408\u7ecf\u8425\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u5bf9\u6bd4\u6765\u770b\uff0c<strong>\u963f\u91cc\u7684\u300c\u5168\u57df\u300d\u4f3c\u4e4e\u504f\u91cd\u4ee5\u540e\u94fe\u8def\u7535\u5546\u6570\u636e\u4e3a\u6838\u5fc3\uff0c\u800c\u6296\u97f3\u7535\u5546\u548c\u5de8\u91cf\u5f15\u64ce\u7684\u300c\u5168\u57df\u300d\uff0c\u5219\u9996\u5148\u504f\u91cd\u4e8e\u4e0e\u4eba\u76f8\u5173\u7684\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u3001\u641c\u7d22\u3001\u5546\u57ce\u7b49\u5174\u8da3\u573a\u666f\u3002<\/strong><\/p>\n\n\n\n<figure 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