{"id":74150,"date":"2022-08-08T18:26:27","date_gmt":"2022-08-08T10:26:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=74150"},"modified":"2022-08-08T18:26:29","modified_gmt":"2022-08-08T10:26:29","slug":"%e9%a9%ac%e6%9e%97%ef%bc%9aaarrr-%e6%b5%b7%e7%9b%97%e6%a8%a1%e5%9e%8b%e6%8c%87%e6%a0%87%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/74150.html","title":{"rendered":"\u9a6c\u6797\uff1aAARRR \u6d77\u76d7\u6a21\u578b\u6307\u6807\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"\n

\u8fd1\u5e74\uff0c\u7528\u6237\u589e\u957f\u662f\u4e00\u4e2a\u70ed\u95e8\u6982\u5ff5\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u4e1a\u52a1\u4f53\u7cfb\u4e5f\u6c34\u6da8\u8239\u9ad8\uff0c\u8fd9\u91cc\u5c31\u5305\u542b\u5927\u5bb6\u7ecf\u5e38\u63d0\u5230\u7684 AARRR<\/a><\/span> \u6a21\u578b\uff0c\u5373\u6d77\u76d7\u6a21\u578b<\/a><\/span>\u3002<\/p>\n\n\n\n

2007 \u5e74\uff0c500 Startups \u98ce\u9669\u6295\u8d44\u57fa\u91d1\u7684\u6295\u8d44\u8005 Dave McClure\uff0c\u63d0\u51fa\u4e86\u201cPirate Metrics\u201d\u7684\u6982\u5ff5\uff0c\u56f4\u7ed5\u8fd9\u4e2a\u7406\u8bba\u63d0\u51fa 5 \u4e2a\u7ef4\u5ea6\u7684\u6307\u6807\uff1a\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u63a8\u8350\u548c\u6536\u5165\u3002<\/p>\n\n\n\n

\u56e0\u4e3a\u8fd9 5 \u4e2a\u6307\u6807\u7684\u5355\u8bcd\u7f29\u5199\u4e3a\uff1aAARRR\uff0c\u4e0e\u6d77\u76d7\u558a \u201cAarrr!\u201d \u7684\u7f29\u5199\u76f8\u4f3c\uff0c\u8fd9\u79cd\u65b9\u6cd5\u4e5f\u88ab\u79f0\u4e3a\u201c\u6d77\u76d7\u5ea6\u91cf\u201d\u3002<\/p>\n\n\n\n

\u5f15\u7528 Dave McClure \u6700\u521d\u7684\u6f14\u793a\u6587\u7a3f\u56fe\uff0c\u770b\u4e0a\u53bb\u662f\u4e0d\u662f\u5f88\u4e71\uff0c\u6211\u4eec\u628a\u91cd\u8981\u7684\u5185\u5bb9\u62bd\u79bb\u51fa\u6765\uff0c\u6309\u7167 5 \u4e2a\u9636\u6bb5\u6392\u5e8f\uff0c\u5f97\u5230 AARRR \u6d77\u76d7\u56fe\u3002\u770b\u4e0a\u53bb\u5f88\u50cf\u6f0f\u6597\uff0c\u56e0\u6b64\uff0c\u4e5f\u6709\u5f88\u591a\u4eba\u628a\u5b83\u53eb\u505a\u6f0f\u6597\u6a21\u578b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5bf9\u4e8e\u4ea7\u54c1\u7ecf\u7406\u6216\u4ea7\u54c1\u8fd0\u8425\uff0c\u5728\u5b9e\u8df5\u7528\u6237\u589e\u957f\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u9700\u8981\u8ba1\u7b97\u6bcf\u6b21\u64cd\u4f5c\u52a8\u4f5c\u7684\u6570\u636e\u8f6c\u5316\uff1a\u4ece\u4e00\u4e2a\u9636\u6bb5\u5230\u53e6\u4e00\u4e2a\u9636\u6bb5\u7684\u7528\u6237\u6570\u91cf\u3001\u767e\u5206\u6bd4\uff0c\u751a\u81f3\u662f\u5728\u5355\u4e2a\u73af\u8282\u91cc\u7684\u884c\u4e3a\u6570\u636e\u3002\u5f53\u4e00\u4e2a\u7528\u6237\uff0c\u4ece\u70b9\u51fb\u63a8\u5e7f\u5e7f\u544a\u540e\u5230\u8fbe\u5230\u4ea7\u54c1\uff0c\u9010\u6b65\u8fdb\u5165\u4ea7\u54c1\u6f0f\u6597\u5e76\u6700\u7ec8\u5b8c\u6210\u4ed8\u8d39\uff0c\u8fd9\u5b8c\u5168\u53d6\u51b3\u4ea7\u54c1\u7ecf\u7406\u5728\u6bcf\u4e2a\u9636\u6bb5\u5bf9\u4ea7\u54c1\u903b\u8f91\u8bbe\u8ba1\u3002\u6211\u4eec\u4ece\u7528\u6237\u589e\u957f\u7684\u89d2\u5ea6\uff0c\u5bf9 AARRR \u6d77\u76d7\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


01<\/strong>
\u83b7\u5ba2<\/strong><\/h4>\n\n\n\n

\u83b7\u5ba2\u9636\u6bb5\uff0c\u76ee\u7684\u662f\u901a\u8fc7\u6240\u7528\u53ef\u6700\u5927\u7684\u6210\u672c\uff0c\u6700\u5927\u80fd\u529b\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u901a\u8fc7\u5438\u5f15\u65b0\u7528\u6237\u5230\u8fbe\u4ea7\u54c1\u3002\u901a\u5e38\u5728\u8be5\u9636\u6bb5\uff0c\u5e38\u7528\u7684\u65b9\u5f0f\u662f\u5bf9\u65b0\u7528\u6237\u514d\u8d39\u3001\u514d\u8d39\u4f7f\u7528\u3001\u8d60\u9001\u65b0\u7528\u6237\u4f18\u60e0\u5238\u3001\u8d60\u9001\u65b0\u624b\u5957\u9910\u7b49\u3002\u83b7\u5ba2\u7b56\u7565<\/strong><\/p>\n\n\n\n

  • \u2022 SEO \u4f18\u5316\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/li>
  • \u2022 \u7b2c\u4e09\u65b9\u6d41\u91cf\u5e73\u53f0\u63a8\u5e7f\u66dd\u5149\uff08\u5982\u5927\u6d41\u91cf\u5e73\u53f0\u53d1\u6587\u7ae0\u66dd\u5149\u4ea7\u54c1\uff09<\/li>
  • \u2022 \u60a8\u662f\u6f14\u8bb2\u8005\/\u53d7\u9080\u5609\u5bbe\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff08\u5a92\u4f53\u5ba3\u4f20\uff09<\/li>
  • \u2022 \u7535\u5b50\u90ae\u4ef6\uff08\u7fa4\u53d1\u90ae\u4ef6\uff0c\u6709\u88ab\u5783\u573e\u7cfb\u7edf\u5c4f\u853d\u98ce\u9669\uff09<\/li>
  • \u2022 \u8f6f\u6587\u63a8\u5e7f\uff08\u5a92\u4f53\u5e73\u53f0\u8f6f\u6587\u66dd\u5149\uff09<\/li>
  • \u2022 \u63a8\u8350\u4eba\uff08\u9080\u8bf7\uff0c\u5206\u4eab\uff09<\/li><\/ul>\n\n\n\n

    \u5b9e\u8df5<\/strong><\/p>\n\n\n\n

    \u5982\u679c\u6709\u8db3\u591f\u7684\u65f6\u95f4\u548c\u9884\u7b97\uff0c\u53ef\u91c7\u7528\u591a\u79cd\u65b9\u6cd5\u6d4b\u8bd5\u3002\u53ef\u4ee5\u5728 Excel \u4e2d\u521b\u5efa\u4e00\u4e2a\u8868\u683c\uff0c\u5e76\u5728\u5176\u4e2d\u653e\u7f6e\u6709\u5173\u6bcf\u4e2a\u6d3b\u52a8\u7684\u6240\u6709\u4fe1\u606f\uff08\u6d3b\u52a8\u540d\u79f0\u3001\u76ee\u6807\u53d7\u4f17\u7c7b\u578b\u3001\u4ece\u5e7f\u544a\u5230\u7f51\u7ad9\u7684\u8f6c\u6362\u6b21\u6570\u3001\u8f6c\u6362\u91cf\u3001\u6bcf\u4f4d\u5ba2\u6237\u7684\u6210\u672c\uff09\u3002<\/p>\n\n\n\n

    \u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4ee5\u51b3\u7b56\u4f7f\u7528\u54ea\u79cd\u83b7\u5ba2\u65b9\u5f0f\u6548\u679c\u6700\u597d\u3002\u5982\u679c\u65f6\u95f4\u548c\u9884\u7b97\u6709\u9650\uff0c\u90a3\u4e48\u6700\u597d\u4ece\u6700\u6709\u53ef\u80fd\u6210\u529f\u7684\u7b56\u7565\u5f00\u59cb\u3002\u5728\u6d4b\u8bd5\u671f\u7ed3\u675f\u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u8861\u91cf\u6bcf\u4f4d\u5ba2\u6237\u7684\u6210\u672c\u6765\u7406\u89e3\u5b83\uff08\u8981\u8861\u91cf\u6bcf\u4f4d\u5ba2\u6237\u7684\u6210\u672c\uff0c\u9700\u8981\u4ece\u67d0\u4e2a\u6e20\u9053\u8f6c\u6362\u5230\u7f51\u7ad9\u7684\u6b21\u6570\uff0c\u7136\u540e\u5c06\u5176\u9664\u4ee5\u82b1\u8d39\u7684\u94b1\uff0c\u5373\u53ef\u83b7\u5ba2\u6210\u672c\u503c\uff09\u3002<\/p>\n\n\n\n

    \u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n

    1. 1. \u0421PC – \u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/li>
    2. 2. CPL – \u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\u3002<\/li>
    3. 3. \u0421TR – \u70b9\u51fb\u7387\u3002<\/li>
    4. 4. Leads – \u6f5c\u5728\u5ba2\u6237\u7684\u6570\u91cf\u3002<\/li>
    5. 5. \u8df3\u51fa\u7387 – \u6253\u5f00\u4ea7\u54c1\u540e\u7acb\u5373\u79bb\u5f00\u7684\u7528\u6237\u6570\u3002
      <\/li><\/ol>\n\n\n\n

      02
      \u6d3b\u8dc3<\/h4>\n\n\n\n

      \u5f53\u7528\u6237\u8fbe\u5230\u540e\uff0c\u901a\u8fc7\u5f15\u5bfc\u4ed6\u4eec\u5b8c\u6210\u6ce8\u518c\uff0c\u4ea7\u54c1\u5c31\u5177\u5907\u4e86\u89e6\u8fbe\u7528\u6237\u7684\u65b9\u5f0f\uff08\u90ae\u4ef6\u3001\u624b\u673a\u53f7\u3001\u63a8\u9001\u80fd\u529b\u7b49\uff09\uff0c\u540e\u7eed\u5c06\u7528\u6237\u53d8\u4e3a\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n\n\n\n

      \u636e\u6709\u6548\u6570\u636e\u8868\u660e\uff0c\u5f53\u65b0\u7528\u6237\u8fdb\u5165\u4ea7\u54c1\u4e4b\u540e\u7684\u6b21\u65e5\u6d3b\u8dc3\u5f00\u59cb\u8ba1\u7b97\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u65b0\u7528\u6237\uff0880% \u4ee5\u4e0a\uff09\u90fd\u4e0d\u4f1a\u88ab\u518d\u6b21\u6fc0\u6d3b\u3002\u8bf4\u767d\u4e86\u5c31\u662f\u7b2c\u4e00\u73af\u8282\u6240\u83b7\u53d6\u7684\u7528\u6237\uff0c\u5728\u65e5\u6b21\u53ea\u80fd\u4ea7\u751f 20% \u7684\u80fd\u91cf\uff0c\u5269\u4f59\u7684\u5168\u90fd\u6d6a\u8d39\u4e86\u3002\u6240\u4ee5\u6fc0\u6d3b\u7684\u76ee\u7684\u5c31\u662f\u4e3a\u4e86\u63d0\u5347\u80fd\u91cf\uff0c\u51cf\u5c11\u6d6a\u8d39\u3002<\/p>\n\n\n\n

      \u6d3b\u8dc3\u7b56\u7565<\/strong><\/p>\n\n\n\n

      • \u2022 \u964d\u4f4e\u7528\u6237\u5230\u8fbe\u4ea7\u54c1\u6d41\u7a0b\u7684\u6b65\u9aa4\uff08\u95e8\u69db\uff09\uff0c\u8ba9\u7528\u6237\u66f4\u5bb9\u6613\u7406\u89e3\u4ea7\u54c1\u3002<\/li>
      • \u2022 \u7b80\u5316\u6ce8\u518c\u8fc7\u7a0b\u3002<\/li>
      • \u2022 \u63d0\u4f9b\u514d\u8d39\u4e00\u4e2a\u6708\u6216\u6f14\u793a\u3002<\/li><\/ul>\n\n\n\n

        \u5b9e\u8df5<\/strong><\/p>\n\n\n\n

        \u4e2a\u6027\u5316\u6d4b\u8bd5\u3002\u5728\u6b64\u57fa\u7840\u4e0a\u521b\u5efa\u539f\u578b\u5e76\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5\u3002\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u3001\u4f7f\u7528\u4e0d\u540c\u8bbe\u8ba1\u7684\u4e0d\u540c\u65b9\u6cd5\u5236\u4f5c\u7528\u6237\u6d41\u7a0b\/\u6ce8\u518c\u8868\u5355\u7684\u51e0\u79cd\u4e0d\u540c\u7b56\u7565\uff0c\u5173\u6ce8\u5ba2\u6237\u7684\u9700\u6c42\u548c\u95ee\u9898\u3002<\/p>\n\n\n\n

        \u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u627e\u51fa\u54ea\u79cd\u65b9\u5f0f\u6700\u9002\u5408\u6240\u9009\u7b56\u7565\u3002<\/p>\n\n\n\n

        \u6536\u96c6\u6fc0\u6d3b\u7528\u6237\u7fa4\u5e76\u5206\u6790\u4ed6\u4eec\u7684\u884c\u4e3a\u3002\u6ce8\u610f\u4ed6\u4eec\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n

        \u540c\u65f6\uff0c\u5206\u6790\u4ed6\u4eec\u4e0d\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u7684\u54ea\u4e9b\u529f\u80fd\u3002\u8fd9\u4e9b\u89c2\u5bdf\u7ed3\u679c\u662f\u9700\u8981\u6539\u8fdb\u548c\u66f4\u6539\u5e94\u7528\u7a0b\u5e8f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n

        \u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n

        1. 1. CPA – \u6bcf\u6b21\u83b7\u53d6\u7684\u6210\u672c\uff1a\u6ce8\u518c\u3001\u8ba2\u9605\u3001\u4ece\u514d\u8d39\u7248\u672c\u5230\u4ed8\u8d39\u7248\u672c\u7684\u8fc7\u6e21\u3002<\/li>
        2. 2. \u53c2\u4e0e – \u4f1a\u8bdd\u7684\u6301\u7eed\u65f6\u95f4\u548c\u6df1\u5ea6\u3002<\/li>
        3. 3. \u8df3\u51fa\u7387 – \u8df3\u51fa\u4ea7\u54c1\u7684\u767e\u5206\u6bd4\u3002<\/li><\/ol>\n\n\n\n


          03
          \u7559\u5b58<\/h4>\n\n\n\n

          \u7528\u6237\u6765\u5f97\u5feb\u3001\u8d70\u5f97\u4e5f\u5feb\uff0c\u5982\u679c\u7528\u6237\u5728\u8be5\u9636\u6bb5\u6d41\u5931\u6389\uff0c\u90a3\u4e48\u524d\u9762\u7684\u83b7\u5ba2\u3001\u6d3b\u8dc3\u5de5\u4f5c\u90fd\u4f1a\u53d8\u6210\u6c89\u6ca1\u6210\u672c\u3002<\/p>\n\n\n\n

          \u7559\u5b58\u7b56\u7565<\/strong><\/p>\n\n\n\n

          • \u2022\u00a0\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff08\u4f8b\u5982\u63cf\u8ff0\u60a8\u5982\u4f55\u6539\u8fdb\u5ba2\u6237\u5df2\u7ecf\u4f7f\u7528\u7684\u529f\u80fd\uff09\uff1b<\/li>
          • \u2022\u00a0\u63a8\u9001\u901a\u77e5\uff1b<\/li>
          • \u2022\u00a0\u6bcf\u5468\u6458\u8981\uff1b<\/li>
          • \u2022\u00a0\u7528\u6237\u7b49\u7ea7\uff08\u7528\u6237\u5728\u4ea7\u54c1\u5185\u7684\u4ef7\u503c\u56de\u62a5\uff09\uff1b<\/li>
          • \u2022\u00a0\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/li><\/ul>\n\n\n\n

            \u5b9e\u8df5<\/strong><\/p>\n\n\n\n

            \u5e94\u8be5\u4e86\u89e3\u7528\u6237\u6700\u559c\u6b22\u54ea\u4e9b\u670d\u52a1\u3001\u54ea\u4e9b\u529f\u80fd\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u3002\u5c06\u7528\u6237\u652f\u6301\u4f5c\u4e3a\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\u7684\u5de5\u4f5c\u7b56\u7565\u4e4b\u4e00\uff0c\u503e\u542c\u7528\u6237\u7684\u610f\u89c1\u5e76\u5feb\u901f\u505a\u51fa\u53cd\u9988\u3002\u8bb0\u4f4f\uff1a\u4e0d\u65ad\u6539\u8fdb\u6700\u6d41\u884c\u7684\u529f\u80fd\uff0c\u6c38\u8fdc\u4e0d\u8981\u505c\u6b62\u5b8c\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n

            \u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n

            • 1. \u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4 – \u7528\u6237\u5728\u4e00\u6b21\u8bbf\u95ee\u671f\u95f4\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u7684\u65f6\u95f4\u3002<\/li>
            • 2. \u5ba2\u6237\u9000\u8d27\u7387 – \u5728\u4e00\u5b9a\u65f6\u671f\u5185\u6709\u591a\u5c11\u7528\u6237\u91cd\u590d\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li>
            • 3. \u5ba2\u6237\u6d41\u5931 – \u6709\u591a\u5c11\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\uff08\u4f8b\u5982\u4e00\u4e2a\u6708\uff09\u505c\u6b62\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li><\/ul>\n\n\n\n


              04
              \u63a8\u8350<\/h4>\n\n\n\n

              \u83b7\u5f97\u5ba2\u6237\uff0c\u7136\u540e\u4ed6\u4eec\u6fc0\u6d3b\u5e76\u7ee7\u7eed\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u5e76\u4e14\u4ed6\u4eec\u975e\u5e38\u559c\u6b22\u5b83\uff0c\u4ed6\u4eec\u5f00\u59cb\u901a\u8fc7\u53e3\u8033\u76f8\u4f20\u6216\u901a\u8fc7\u4e00\u4e9b\u63a8\u8350\u7cfb\u7edf\u6216\u4efb\u4f55\u65b9\u5f0f\u544a\u8bc9\u5176\u4ed6\u4eba\uff0c\u4ed6\u4eec\u9080\u8bf7\u4ed6\u4eec\u7684\u670b\u53cb\u6216\u56e2\u961f\u6210\u5458\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fd9\u662f\u63a8\u8350\u6307\u6807\u9636\u6bb5\u3002\u8fd9\u91cc\u7684\u76ee\u6807\u662f\u9f13\u52b1\u7528\u6237\u63a8\u8350\u4ea7\u54c1\u3002\u5c3d\u4e00\u5207\u52aa\u529b\u4f7f\u5206\u4eab\u8fc7\u7a0b\u53d8\u5f97\u5feb\u901f\u800c\u8f7b\u677e\uff08\u964d\u4f4e\u63a8\u8350\u95e8\u69db\uff09\u3002<\/p>\n\n\n\n

              \u63a8\u8350\u7b56\u7565<\/strong><\/p>\n\n\n\n

              • \u2022\u00a0\u53d1\u9001\u6709\u5173\u60a8\u63a8\u8350\u8ba1\u5212\u7684\u7535\u5b50\u90ae\u4ef6\u63d0\u9192\uff1b<\/li>
              • \u2022\u00a0\u63d0\u4f9b\u63a8\u8350\u5956\u52b1\uff08\u73b0\u91d1\u8fd4\u8fd8\u3001\u6298\u6263\u7b49\uff09\uff1b<\/li>
              • \u2022\u00a0\u63d0\u4f9b\u53cc\u5411\u5956\u52b1\uff08\u4f8b\u5982\uff0c\u5982\u679c\u6709\u4eba\u4f7f\u7528\u5171\u4eab\u94fe\u63a5\u6ce8\u518c\uff0c\u4f8b\u5982\uff1aAirbnb \u4f1a\u63d0\u4f9b\u79ef\u5206\uff09\u3002<\/li><\/ul>\n\n\n\n

                \u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n

                \u2022\u00a0CSI – \u5ba2\u6237\u6ee1\u610f\u5ea6\u6307\u6570\uff08\u901a\u8fc7\u6d4b\u8bd5\u8861\u91cf\uff09\u3002<\/p>\n\n\n\n


                05
                \u4ed8\u8d39<\/h4>\n\n\n\n

                \u4ed8\u8d39\uff0c\u662f\u8bc4\u4ef7\u662f\u5426\u6210\u529f\u5b8c\u6210\u4e0a\u8ff0\u6240\u6709\u9636\u6bb5\u7684\u6307\u6807\u3002\u53ea\u6709\u90a3\u4e9b\u5b8c\u5168\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u80fd\u7ed9\u4ed6\u4eec\u5e26\u6765\u4ec0\u4e48\u4ef7\u503c\u7684\u7528\u6237\u624d\u4f1a\u8fdb\u5165\u6536\u76ca\u9636\u6bb5\u3002\u6b64\u9636\u6bb5\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ece\u7528\u6237\u90a3\u91cc\u83b7\u5f97\u7b2c\u4e00\u7b14\u8d44\u91d1\u3002<\/p>\n\n\n\n

                \u4ed8\u8d39\u7b56\u7565<\/strong><\/p>\n\n\n\n

                • \u2022\u00a0\u5728\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u4e4b\u524d\u4e3a\u7528\u6237\u6dfb\u52a0\u8fde\u63a5\u652f\u4ed8\u5361\u7684\u6b65\u9aa4\uff1b<\/li>
                • \u2022\u00a0\u914d\u7f6e\u63a8\u9001\u901a\u77e5\uff0c\u901a\u77e5\u7528\u6237\u514d\u8d39\u7248\u672c\u7684\u9650\u5236\u5e76\u63d0\u4f9b\u5207\u6362\u5230\u4ed8\u8d39\u7248\u672c\uff1b<\/li>
                • \u2022\u00a0\u8003\u8651\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u3002<\/li><\/ul>\n\n\n\n

                  \u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n

                  • 1. ACV – \u5e73\u5747\u5408\u7ea6\u4ef7\u503c\uff1b<\/li>
                  • 2. LTV – \u7ec8\u8eab\u4ef7\u503c\uff0c\u5728\u4e0e\u7528\u6237\u5408\u4f5c\u7684\u6574\u4e2a\u65f6\u95f4\u5185\u4ece\u4ed6\u4eec\u90a3\u91cc\u83b7\u5229\uff1b<\/li>
                  • 3. \u4e00\u5b9a\u65f6\u671f\u5185\u7684\u6536\u76ca\u603b\u989d\u3002<\/li><\/ul>\n\n\n\n


                    06
                    \u603b\u7ed3<\/h4>\n\n\n\n

                    AARRR \u6307\u6807\u4ec5\u662f\u8fd0\u8425\u7528\u6237\u3001\u7ecf\u8425\u7528\u6237\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u89c2\u5bdf\u5230\u7528\u6237\u7684\u4ea7\u54c1\u65c5\u7a0b\uff0c\u5e76\u68c0\u67e5\u7528\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u4f7f\u7528\u4ea7\u54c1\u65f6\u7684\u95ee\u9898\u800c\u4e0d\u65ad\u6539\u8fdb\uff0c\u6211\u4eec\u9664\u4e86\u8981\u5173\u6ce8\u6570\u636e\u6307\u6807\u7684\u8868\u73b0\uff0c\u4e5f\u9700\u8981\u8ba4\u8bc6\u5230\uff0c\u8981\u957f\u671f\u8ddf\u8e2a\u8fd9\u4e9b\u6307\u6807\uff0c\u624d\u80fd\u66f4\u6709\u6548\u5730\u8861\u91cf\u4ea7\u54c1\u7684\u8868\u73b0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                    \u8fd1\u5e74\uff0c\u7528\u6237\u589e\u957f\u662f\u4e00\u4e2a\u70ed\u95e8\u6982\u5ff5\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u4e1a\u52a1\u4f53\u7cfb\u4e5f\u6c34\u6da8\u8239\u9ad8\uff0c\u8fd9\u91cc\u5c31\u5305\u542b\u5927\u5bb6\u7ecf\u5e38\u63d0\u5230\u7684 AARRR \u6a21\u578b\uff0c\u5373\u6d77\u76d7\u6a21\u578b\u3002 2007 \u5e74\uff0c500 Startups \u98ce\u9669\u6295\u8d44\u57fa\u91d1\u7684\u6295\u8d44\u8005 \u2026<\/p>\n","protected":false},"author":2,"featured_media":42471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2306,2245],"special":[],"class_list":["post-74150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-aarrr","tag-2245","entry"],"views":99036,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=74150"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=74150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=74150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=74150"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=74150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}