\u5b9e\u8df5<\/strong><\/p>\n\n\n\n\u4e2a\u6027\u5316\u6d4b\u8bd5\u3002\u5728\u6b64\u57fa\u7840\u4e0a\u521b\u5efa\u539f\u578b\u5e76\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5\u3002\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u3001\u4f7f\u7528\u4e0d\u540c\u8bbe\u8ba1\u7684\u4e0d\u540c\u65b9\u6cd5\u5236\u4f5c\u7528\u6237\u6d41\u7a0b\/\u6ce8\u518c\u8868\u5355\u7684\u51e0\u79cd\u4e0d\u540c\u7b56\u7565\uff0c\u5173\u6ce8\u5ba2\u6237\u7684\u9700\u6c42\u548c\u95ee\u9898\u3002<\/p>\n\n\n\n
\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u627e\u51fa\u54ea\u79cd\u65b9\u5f0f\u6700\u9002\u5408\u6240\u9009\u7b56\u7565\u3002<\/p>\n\n\n\n
\u6536\u96c6\u6fc0\u6d3b\u7528\u6237\u7fa4\u5e76\u5206\u6790\u4ed6\u4eec\u7684\u884c\u4e3a\u3002\u6ce8\u610f\u4ed6\u4eec\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n
\u540c\u65f6\uff0c\u5206\u6790\u4ed6\u4eec\u4e0d\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u7684\u54ea\u4e9b\u529f\u80fd\u3002\u8fd9\u4e9b\u89c2\u5bdf\u7ed3\u679c\u662f\u9700\u8981\u6539\u8fdb\u548c\u66f4\u6539\u5e94\u7528\u7a0b\u5e8f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n
\u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n- 1. CPA – \u6bcf\u6b21\u83b7\u53d6\u7684\u6210\u672c\uff1a\u6ce8\u518c\u3001\u8ba2\u9605\u3001\u4ece\u514d\u8d39\u7248\u672c\u5230\u4ed8\u8d39\u7248\u672c\u7684\u8fc7\u6e21\u3002<\/li>
- 2. \u53c2\u4e0e – \u4f1a\u8bdd\u7684\u6301\u7eed\u65f6\u95f4\u548c\u6df1\u5ea6\u3002<\/li>
- 3. \u8df3\u51fa\u7387 – \u8df3\u51fa\u4ea7\u54c1\u7684\u767e\u5206\u6bd4\u3002<\/li><\/ol>\n\n\n\n
03
\u7559\u5b58<\/h4>\n\n\n\n
\u7528\u6237\u6765\u5f97\u5feb\u3001\u8d70\u5f97\u4e5f\u5feb\uff0c\u5982\u679c\u7528\u6237\u5728\u8be5\u9636\u6bb5\u6d41\u5931\u6389\uff0c\u90a3\u4e48\u524d\u9762\u7684\u83b7\u5ba2\u3001\u6d3b\u8dc3\u5de5\u4f5c\u90fd\u4f1a\u53d8\u6210\u6c89\u6ca1\u6210\u672c\u3002<\/p>\n\n\n\n
\u7559\u5b58\u7b56\u7565<\/strong><\/p>\n\n\n\n- \u2022\u00a0\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff08\u4f8b\u5982\u63cf\u8ff0\u60a8\u5982\u4f55\u6539\u8fdb\u5ba2\u6237\u5df2\u7ecf\u4f7f\u7528\u7684\u529f\u80fd\uff09\uff1b<\/li>
- \u2022\u00a0\u63a8\u9001\u901a\u77e5\uff1b<\/li>
- \u2022\u00a0\u6bcf\u5468\u6458\u8981\uff1b<\/li>
- \u2022\u00a0\u7528\u6237\u7b49\u7ea7\uff08\u7528\u6237\u5728\u4ea7\u54c1\u5185\u7684\u4ef7\u503c\u56de\u62a5\uff09\uff1b<\/li>
- \u2022\u00a0\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/li><\/ul>\n\n\n\n
\u5b9e\u8df5<\/strong><\/p>\n\n\n\n\u5e94\u8be5\u4e86\u89e3\u7528\u6237\u6700\u559c\u6b22\u54ea\u4e9b\u670d\u52a1\u3001\u54ea\u4e9b\u529f\u80fd\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u3002\u5c06\u7528\u6237\u652f\u6301\u4f5c\u4e3a\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\u7684\u5de5\u4f5c\u7b56\u7565\u4e4b\u4e00\uff0c\u503e\u542c\u7528\u6237\u7684\u610f\u89c1\u5e76\u5feb\u901f\u505a\u51fa\u53cd\u9988\u3002\u8bb0\u4f4f\uff1a\u4e0d\u65ad\u6539\u8fdb\u6700\u6d41\u884c\u7684\u529f\u80fd\uff0c\u6c38\u8fdc\u4e0d\u8981\u505c\u6b62\u5b8c\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n
\u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n- 1. \u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4 – \u7528\u6237\u5728\u4e00\u6b21\u8bbf\u95ee\u671f\u95f4\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u7684\u65f6\u95f4\u3002<\/li>
- 2. \u5ba2\u6237\u9000\u8d27\u7387 – \u5728\u4e00\u5b9a\u65f6\u671f\u5185\u6709\u591a\u5c11\u7528\u6237\u91cd\u590d\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li>
- 3. \u5ba2\u6237\u6d41\u5931 – \u6709\u591a\u5c11\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\uff08\u4f8b\u5982\u4e00\u4e2a\u6708\uff09\u505c\u6b62\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li><\/ul>\n\n\n\n
04
\u63a8\u8350<\/h4>\n\n\n\n
\u83b7\u5f97\u5ba2\u6237\uff0c\u7136\u540e\u4ed6\u4eec\u6fc0\u6d3b\u5e76\u7ee7\u7eed\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u5e76\u4e14\u4ed6\u4eec\u975e\u5e38\u559c\u6b22\u5b83\uff0c\u4ed6\u4eec\u5f00\u59cb\u901a\u8fc7\u53e3\u8033\u76f8\u4f20\u6216\u901a\u8fc7\u4e00\u4e9b\u63a8\u8350\u7cfb\u7edf\u6216\u4efb\u4f55\u65b9\u5f0f\u544a\u8bc9\u5176\u4ed6\u4eba\uff0c\u4ed6\u4eec\u9080\u8bf7\u4ed6\u4eec\u7684\u670b\u53cb\u6216\u56e2\u961f\u6210\u5458\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fd9\u662f\u63a8\u8350\u6307\u6807\u9636\u6bb5\u3002\u8fd9\u91cc\u7684\u76ee\u6807\u662f\u9f13\u52b1\u7528\u6237\u63a8\u8350\u4ea7\u54c1\u3002\u5c3d\u4e00\u5207\u52aa\u529b\u4f7f\u5206\u4eab\u8fc7\u7a0b\u53d8\u5f97\u5feb\u901f\u800c\u8f7b\u677e\uff08\u964d\u4f4e\u63a8\u8350\u95e8\u69db\uff09\u3002<\/p>\n\n\n\n
\u63a8\u8350\u7b56\u7565<\/strong><\/p>\n\n\n\n- \u2022\u00a0\u53d1\u9001\u6709\u5173\u60a8\u63a8\u8350\u8ba1\u5212\u7684\u7535\u5b50\u90ae\u4ef6\u63d0\u9192\uff1b<\/li>
- \u2022\u00a0\u63d0\u4f9b\u63a8\u8350\u5956\u52b1\uff08\u73b0\u91d1\u8fd4\u8fd8\u3001\u6298\u6263\u7b49\uff09\uff1b<\/li>
- \u2022\u00a0\u63d0\u4f9b\u53cc\u5411\u5956\u52b1\uff08\u4f8b\u5982\uff0c\u5982\u679c\u6709\u4eba\u4f7f\u7528\u5171\u4eab\u94fe\u63a5\u6ce8\u518c\uff0c\u4f8b\u5982\uff1aAirbnb \u4f1a\u63d0\u4f9b\u79ef\u5206\uff09\u3002<\/li><\/ul>\n\n\n\n
\u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n\u2022\u00a0CSI – \u5ba2\u6237\u6ee1\u610f\u5ea6\u6307\u6570\uff08\u901a\u8fc7\u6d4b\u8bd5\u8861\u91cf\uff09\u3002<\/p>\n\n\n\n
05
\u4ed8\u8d39<\/h4>\n\n\n\n
\u4ed8\u8d39\uff0c\u662f\u8bc4\u4ef7\u662f\u5426\u6210\u529f\u5b8c\u6210\u4e0a\u8ff0\u6240\u6709\u9636\u6bb5\u7684\u6307\u6807\u3002\u53ea\u6709\u90a3\u4e9b\u5b8c\u5168\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u80fd\u7ed9\u4ed6\u4eec\u5e26\u6765\u4ec0\u4e48\u4ef7\u503c\u7684\u7528\u6237\u624d\u4f1a\u8fdb\u5165\u6536\u76ca\u9636\u6bb5\u3002\u6b64\u9636\u6bb5\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ece\u7528\u6237\u90a3\u91cc\u83b7\u5f97\u7b2c\u4e00\u7b14\u8d44\u91d1\u3002<\/p>\n\n\n\n
\u4ed8\u8d39\u7b56\u7565<\/strong><\/p>\n\n\n\n- \u2022\u00a0\u5728\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u4e4b\u524d\u4e3a\u7528\u6237\u6dfb\u52a0\u8fde\u63a5\u652f\u4ed8\u5361\u7684\u6b65\u9aa4\uff1b<\/li>
- \u2022\u00a0\u914d\u7f6e\u63a8\u9001\u901a\u77e5\uff0c\u901a\u77e5\u7528\u6237\u514d\u8d39\u7248\u672c\u7684\u9650\u5236\u5e76\u63d0\u4f9b\u5207\u6362\u5230\u4ed8\u8d39\u7248\u672c\uff1b<\/li>
- \u2022\u00a0\u8003\u8651\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u3002<\/li><\/ul>\n\n\n\n
\u6700\u4f73\u6307\u6807<\/strong><\/p>\n\n\n\n- 1. ACV – \u5e73\u5747\u5408\u7ea6\u4ef7\u503c\uff1b<\/li>
- 2. LTV – \u7ec8\u8eab\u4ef7\u503c\uff0c\u5728\u4e0e\u7528\u6237\u5408\u4f5c\u7684\u6574\u4e2a\u65f6\u95f4\u5185\u4ece\u4ed6\u4eec\u90a3\u91cc\u83b7\u5229\uff1b<\/li>
- 3. \u4e00\u5b9a\u65f6\u671f\u5185\u7684\u6536\u76ca\u603b\u989d\u3002<\/li><\/ul>\n\n\n\n
06
\u603b\u7ed3<\/h4>\n\n\n\n
AARRR \u6307\u6807\u4ec5\u662f\u8fd0\u8425\u7528\u6237\u3001\u7ecf\u8425\u7528\u6237\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u89c2\u5bdf\u5230\u7528\u6237\u7684\u4ea7\u54c1\u65c5\u7a0b\uff0c\u5e76\u68c0\u67e5\u7528\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u4f7f\u7528\u4ea7\u54c1\u65f6\u7684\u95ee\u9898\u800c\u4e0d\u65ad\u6539\u8fdb\uff0c\u6211\u4eec\u9664\u4e86\u8981\u5173\u6ce8\u6570\u636e\u6307\u6807\u7684\u8868\u73b0\uff0c\u4e5f\u9700\u8981\u8ba4\u8bc6\u5230\uff0c\u8981\u957f\u671f\u8ddf\u8e2a\u8fd9\u4e9b\u6307\u6807\uff0c\u624d\u80fd\u66f4\u6709\u6548\u5730\u8861\u91cf\u4ea7\u54c1\u7684\u8868\u73b0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u8fd1\u5e74\uff0c\u7528\u6237\u589e\u957f\u662f\u4e00\u4e2a\u70ed\u95e8\u6982\u5ff5\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u4e1a\u52a1\u4f53\u7cfb\u4e5f\u6c34\u6da8\u8239\u9ad8\uff0c\u8fd9\u91cc\u5c31\u5305\u542b\u5927\u5bb6\u7ecf\u5e38\u63d0\u5230\u7684 AARRR \u6a21\u578b\uff0c\u5373\u6d77\u76d7\u6a21\u578b\u3002 2007 \u5e74\uff0c500 Startups \u98ce\u9669\u6295\u8d44\u57fa\u91d1\u7684\u6295\u8d44\u8005 \u2026<\/p>\n","protected":false},"author":2,"featured_media":42471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2306,2245],"special":[],"class_list":["post-74150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-aarrr","tag-2245","entry"],"views":99036,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=74150"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=74150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=74150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=74150"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=74150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}