{"id":74470,"date":"2022-08-11T12:00:42","date_gmt":"2022-08-11T04:00:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/74470.html"},"modified":"2022-08-11T17:20:12","modified_gmt":"2022-08-11T09:20:12","slug":"%e7%be%8e%e7%b4%a0%e4%bd%b3%e5%84%bf%e7%be%8a%e5%a5%b6%e7%b2%89-%e7%bb%9d%e7%bb%9d%e7%b4%ab%e7%9c%9f%e4%bf%9d%e6%8a%a4%ef%bc%8c%e7%be%8a%e6%b0%94%e5%ae%9d%e8%b4%9d%e8%b5%b0%e8%8a%b1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/74470.html","title":{"rendered":"\u7f8e\u7d20\u4f73\u513f\u7f8a\u5976\u7c89\u2014\u2014\u7edd\u7edd\u7d2b\u771f\u4fdd\u62a4\uff0c\u7f8a\u6c14\u5b9d\u8d1d\u8d70\u82b1\u8def\uff01"},"content":{"rendered":"

\u66fe\u51e0\u4f55\u65f6\uff0c\u5728\u5927\u4f17\u7684\u8ba4\u77e5\u4e2d\u5976\u7c89\u5c31\u662f\u725b\u5976\u7c89\u7684\u4ee3\u540d\u8bcd\u3002\u968f\u7740\u6d88\u8d39\u5347\u7ea7\u5927\u6f6e\u7684\u63a8\u52a8\u4ee5\u53ca\u4e73\u54c1\u884c\u4e1a\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u7f8a\u5976\u7c89<\/a><\/span>\u51ed\u501f\u5176\u8425\u517b\u597d\u5438\u6536\u3001\u6613\u6d88\u5316\u3001\u4e0d\u8fc7\u654f\u7684\u7279\u6027\uff0c\u8d70\u8fdb\u4e86\u66f4\u591a\u6d88\u8d39\u8005\u89c6\u7ebf\u4e2d\uff0c\u5728\u5976\u7c89\u5e02\u573a\u5f62\u6210\u4e00\u7247\u201c\u65b0\u84dd\u6d77\u201d\u3002<\/p>\n

<\/figure>\n

\uff08\u6570\u636e\u6765\u6e90\uff1a\u6bcd\u5a74<\/a><\/span>\u7814\u7a76\u9662\u00d7\u7f8e\u67da\uff09<\/p>\n

\u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6211\u4eec\u5173\u6ce8\u5230\u65b0\u751f\u4ee3\u7236\u6bcd\u5728\u9009\u8d2d\u5976\u7c89\u65f6\uff0c\u5bf9\u79d1\u5b66\u914d\u65b9\u3001\u8425\u517b\u6210\u5206\u7684\u5173\u6ce8\u5ea6\u6301\u7eed\u6500\u5347\u3002\u800c\u5728\u6574\u4e2a\u7f8a\u5976\u7c89\u54c1\u7c7b\u540c\u8d28\u5316\u4e25\u91cd\u7684\u5c40\u52bf\u4e2d\uff0c\u7f8e\u7d20\u4f73\u513f<\/a><\/span>\u643a\u6dfb\u52a0\u300c100%\u7eaf\u7f8a\u4e73\u86cb\u767d\u7cbe\u534e\uff0c\u524d\u6cbf2\u2019 \u2013 FL\u6bcd\u4e73\u4f4e\u805a\u7cd6\u914d\u65b9\u300d<\/b>\u73cd\u8d35\u6210\u5206\u7684\u65b0\u54c1\u7f8a\u5976\u7c89\u91cd\u78c5\u4e0a\u5e02\uff0c\u4e3a\u5b9d\u8d1d\u4eec\u6784\u5efa\u8d77\u4e00\u4e2a\u201c\u6210\u5206\u4fdd\u62a4\u7f69\u201d\uff0c\u8d70\u8d77\u4e86\u300c\u7f8a\u6c14\u300d\u82b1\u8def\u3002<\/p>\n

<\/figure>\n

\u672c\u671f\uff0c\u8ba9\u6211\u4eec\u6765\u5206\u6790\u7f8e\u7d20\u4f73\u513f\u7684\u65b0\u54c1\u7f8a\u5976\u7c89\uff0c\u662f\u5982\u4f55\u5728\u540c\u8d28\u5316\u4e25\u91cd\u7684\u7f8a\u5976\u7c89\u54c1\u7c7b\u4e2d\u62a2\u593a\u58f0\u91cf\u7684\uff1f<\/b><\/p>\n

<\/figure>\n

\u60f3\u5fc5\u5927\u5bb6\u90fd\u77e5\u9053\u4eca\u5e74\u6700\u706b\u7684\u989c\u8272\u5f53\u5c5e\u957f\u6625\u82b1\u84dd<\/b>\uff0c\u4f5c\u4e3aPantone 2022\u5e74\u5ea6\u6d41\u884c\u8272\uff0c\u4e00\u65f6\u4e4b\u95f4\u5e2d\u5377\u65f6\u5c1a\u5708\u3002\u7f8e\u7d20\u4f73\u513f\u7d27\u8ddf\u6f6e\u6d41\uff0c\u4ee5\u957f\u6625\u82b1\u84dd\u52fe\u753b\u51fa\u5168\u65b0\u54c1\u724c<\/a><\/span>IP\u5f62\u8c61\u2014\u2014\u7d2b\u7f8a\u7f8a\uff0c\u5c06\u8272\u5f69\u7684\u9b45\u529b\u6563\u53d1\u81f3\u6bcd\u5a74\u5708\uff0c\u5f70\u663e\u54c1\u724c\u300c\u7f8a\u6c14\u300d\u56fd\u9645\u8303\u3002<\/p>\n

<\/figure>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u53c8\u6839\u636e\u4e0d\u540c\u751f\u957f\u9636\u6bb5\u4e0b\u7684\u7f8a\u5b9d\u5b9d\u8fdb\u884c\u5367\u8eba\u3001\u7ad9\u7acb\u3001\u8df3\u8dc3\u7684\u52a8\u4f5c\u8bbe\u8ba1\uff0c\u8fd9\u4e00\u9879\u8bbe\u8ba1\u4e5f\u6070\u597d\u7b26\u5408\u5b9d\u8d1d\u4eec\u7684\u53d1\u80b2\u7279\u5f81\uff0c\u8fdb\u4e00\u6b65\u5851\u9020\u5e74\u8f7b\u5316\u4e0e\u65f6\u5c1a\u5316\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u60c5\u611f\u4e0a\u7684\u5171\u9e23\uff0c\u76f2\u76d2\u968f\u673a\u8d60\u9001\u7684\u5f62\u5f0f\u4e5f\u66f4\u7b26\u540890\u540e\u65b0\u751f\u4ee3\u7236\u6bcd\u8fd9\u6837\u7684\u5e74\u8f7b\u76ee\u6807\u4eba\u7fa4\u3002<\/p>\n

<\/figure>\n
<\/figure>\n

\u6b64\u524d\uff0c\u7f8e\u7d20\u4f73\u513f\u5b98\u5ba3\u4e16\u754c\u5c0f\u59d0\u5f20\u6893\u7433\u4e3a\u5176\u5168\u65b0\u54c1\u724c\u5927\u4f7f\uff0c\u501f\u52a9\u8c10\u97f3\u201czi\u201d\uff0c\u643a\u624b\u7ec4\u6210\u201c\u7edd\u7eddzi\u7f8a\u6c14CP\u201d\uff0c\u5728\u5168\u7f51\u6380\u8d77\u4e86\u4e00\u6ce2\u5237\u5c4f\u7684\u70ed\u6f6e\u3002\u5728\u5237\u5c4f\u7684\u80cc\u540e\uff0c\u5b58\u5728\u7740\u4ec0\u4e48\u539f\u56e0\u5462\uff1f<\/p>\n

<\/figure>\n

\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u5728\u9009\u62e9\u4e0e\u660e\u661f\u5408\u4f5c\u65f6\uff0c\u8003\u8651\u827a\u4eba\u5f62\u8c61\u80fd\u5426\u4e0e\u54c1\u724c\u8c03\u6027\u76f8\u5951\u5408\u5fc5\u7136\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002\u5f20\u6893\u7433\u4f5c\u4e3a\u7b2c57\u5c4a\u4e16\u754c\u5c0f\u59d0\u9009\u7f8e\u5927\u8d5b\u51a0\u519b\uff0c\u540c\u65f6\u4e5f\u662f\u4e00\u4f4d\u4e8c\u80ce\u5988\u5988\uff0c\u65e0\u8bba\u662f\u4ece\u4e16\u754c\u5c0f\u59d0\u7684\u8eab\u4efd\u8fd8\u662f\u4ece\u6574\u4f53\u300c\u6d0b\u6c14\u300d\u7684\u827a\u4eba\u5f62\u8c61\u6765\u8bf4\uff0c\u90fd\u4e0e\u7f8e\u7d20\u4f73\u513f\u7684\u54c1\u724c\u8c03\u6027\u5b8c\u7f8e\u5951\u5408\u3002<\/p>\n

<\/figure>\n

\u5f97\u76ca\u4e8e\u660e\u661f\u5f3a\u5927\u7684\u53f7\u53ec\u529b\u548c\u5f71\u54cd\u529b\uff0c\u7f8e\u7d20\u4f73\u513f\u5728\u5de8\u5927\u7684\u6d41\u91cf\u6d6a\u6f6e\u4e2d\u8fc5\u901f\u5360\u9886\u5e02\u573a\u4efd\u989d\uff0c\u4e0d\u4ec5\u662f\u4e3a\u54c1\u724c\u8d44\u4ea7\u505a\u4e86\u957f\u671f\u79ef\u7d2f\uff0c\u66f4\u662f\u5728\u65b0\u54c1\u4e0a\u5e02\u9636\u6bb5\u901a\u8fc7\u4e00\u6ce2\u5b8c\u7f8e\u501f\u52bf\uff0c\u642d\u5efa\u8d77\u4e86\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u7684\u6865\u6881\u3002\u6240\u4ee5\u8bf4\uff0c\u4ee3\u8a00\u660e\u661f\u4e0e\u54c1\u724c\u8c03\u6027\u9ad8\u5ea6\u5339\u914d\u624d\u662f\u4e3a\u54c1\u724c\u79ef\u6512\u58f0\u91cf\u7684\u79d8\u8bc0\u3002<\/p>\n

<\/figure>\n

\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u8ba9\u5404\u54c1\u724c\u90fd\u770b\u5230\u4e86\u5e73\u53f0\u6d41\u91cf\u5bf9\u4e8e\u54c1\u724c\u7684\u91cd\u8981\u5f71\u54cd\uff0c\u90a3\u8fd9\u4e48\u591a\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5982\u4f55\u9009\u62e9\uff1f\u5982\u4f55\u53d6\u820d\uff1f<\/p>\n

\u5728\u5e73\u53f0\u7b56\u7565\u7684\u65b9\u6cd5\u8bba\u4e0a\uff0c\u53ef\u53c2\u8003\u300a\u4e0d\u73a9\u793e\u4ea4\u5a92\u4f53\u7684\u8425\u9500\u4eba\uff0c\u4e00\u5b9a\u505a\u4e0d\u597d\u793e\u5a92\u51b3\u7b56\u5417\uff1f\u300b<\/a>\uff0c\u4e86\u89e3\u66f4\u591a\u6709\u51734C\u5e73\u53f0\u7b56\u7565\u7684\u6253\u6cd5\uff0c\u5e2e\u52a9\u54c1\u724c\u627e\u5230\u6700\u5177\u4ef7\u503c\u6216\u8005\u6700\u6709\u673a\u4f1a\u7684\u5e73\u53f0\u3002<\/p>\n

\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u6210\u5206\u5360\u636e\u4f18\u52bf\u7684\u7f8e\u7d20\u4f73\u513f\u6765\u8bf4\uff0c\u6211\u4eec\u65e0\u8bba\u662f\u4ece\u54c1\u7c7b\u9002\u914d\u7ef4\u5ea6(Category)<\/b>\u3001\u7ade\u4e89\u73af\u5883\u7ef4\u5ea6(Competitor)<\/b>\uff0c\u8fd8\u662f\u5185\u5bb9\u9002\u914d\u7ef4\u5ea6(Content)<\/b>\u3001\u6295\u540e\u5ea6\u91cf\u7ef4\u5ea6(Checking)<\/b>\u6765\u8fdb\u884c\u5206\u6790\uff1a\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c\u90fd\u662f\u4e00\u4e2a\u5341\u5206\u9002\u5408\u7f8e\u7d20\u4f73\u513f\u8fdb\u884c\u6210\u5206\u6d4b\u8bc4\u548c\u793e\u4ea4\u79cd\u8349\u7684\u5e73\u53f0\u3002<\/p>\n

\u56e0\u6b64\uff0c\u5728\u54c1\u724c\u5185\u5bb9\u8425\u9500<\/a><\/span>\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u9009\u62e9\u4ee5\u5c0f\u7ea2\u4e66\u4e3a\u4e3b\u5bfc\u5e73\u53f0\uff0c\u5fae\u4fe1\u3001\u6296\u97f3\u505a\u8f85\u52a9\uff0c\u5f62\u6210\u591a\u5e73\u53f0\u8054\u52a8\u3002<\/p>\n

<\/figure>\n

\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u524d\u671fKOL\u7684\u9009\u62e9\u4e0a\uff0c\u6211\u4eec\u901a\u8fc7\u4e00\u7cfb\u5217\u7ef4\u5ea6\u4e0e\u6807\u51c6\uff0c\u7b5b\u9009\u51fa\u80b2\u513f\u4e13\u5bb6\u3001\u6bcd\u5a74\u8fbe\u4eba\u7c7b\u578b\u7684KOL\uff0c\u4ee5\u4e13\u4e1a\u77e5\u8bc6\u7684\u6d4b\u8bc4\u7c7b\u7b14\u8bb0\u6784\u5efa\u54c1\u724c\u4e13\u4e1a\u4fe1\u4efb\u5ea6\uff0c\u5e76\u8fdb\u884c\u5934\u90e8\u79d1\u666e+\u8170\u90e8\u5bf9\u6bd4\u6d4b\u8bc4+\u5e95\u90e8KOL\/KOC\u6269\u6563<\/b>\u7684\u77e9\u9635\u5f0f\u6295\u653e\uff0c\u5f3a\u5316\u7f8e\u7d20\u4f73\u513f\u65b0\u54c1\u7f8a\u5976\u7c89\u300c100%\u7eaf\u7f8a\u4e73\u86cb\u767d\u7cbe\u534e\uff0c\u524d\u6cbf2\u2019 \u2013 FL\u6bcd\u4e73\u4f4e\u805a\u7cd6\u914d\u65b9\u300d<\/b>\u7684\u72ec\u7279\u6210\u5206\u4f18\u52bf\u3002<\/p>\n

\u901a\u8fc7\u591a\u5e73\u53f0\u8054\u52a8+\u77e9\u9635\u5f0f\u4f20\u64ad<\/b>\u7684\u4f20\u64ad\u65b9\u5f0f\uff0c\u6700\u7ec8\u52a9\u529b\u54c1\u724c\u6295\u653e\u8fbe\u5230\u8fd1\u5343\u4e07\u66dd\u5149\uff0c\u5b9e\u73b020w+\u4e92\u52a8\uff0c\u7cbe\u51c6\u6709\u6548\u89e6\u8fbe\u6f5c\u5728\u7f8a\u5976\u7c89\u7528\u6237\u3002<\/p>\n

<\/figure>\n

\u6211\u4eec\u4e5f\u9009\u53d6\u4e86\u672c\u6b21\u5c0f\u7ea2\u4e66KOL\u4e92\u52a8\u6570\u636e\u7684\u89c6\u9891TOP 2 \u548c\u56fe\u6587TOP 2\uff0c\u603b\u7ed3\u4e86\u4ee5\u4e0b4\u70b9\u4f18\u8d28\u7b14\u8bb0\u7684\u7ecf\u9a8c\uff1a<\/p>\n

\u89c6\u9891\u5c01\u9762\u56fe\u5e26\u6807\u9898<\/b>\uff0c\u56fe\u6587\u4eb2\u5b50\u4e0e\u4ea7\u54c1\u5408\u7167\uff0c\u5438\u5f15\u7c89\u4e1d\u70b9\u51fb<\/p>\n

– \u4ece\u6362\u5b63\u654f\u611f\u3001\u4e0a\u706b\u7b49\u5b9d\u5b9d\u666e\u904d\u75db\u70b9\u548c\u5e72\u8d27\u77e5\u8bc6\u5207\u5165<\/b>\uff0c\u5438\u5f15\u7c89\u4e1d\u6536\u85cf<\/p>\n

\u5b9d\u5b9d\u559d\u5976\u573a\u666f\u540c\u6b3e<\/b>\uff0c\u589e\u52a0\u79cd\u8349\u5206\u4eab\u7684\u771f\u5b9e\u6027<\/p>\n

\u53ca\u65f6\u56de\u590d\u7c89\u4e1d<\/b>\uff0c\u4f7f\u5f97\u5185\u5bb9\u66f4\u5177\u771f\u5b9e\u6027<\/p>\n

<\/figure>\n

\u76ee\u524d\uff0c\u7f8a\u5976\u7c89\u884c\u4e1a\u6b63\u5728\u9ad8\u6b4c\u731b\u8fdb \uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u4e73\u54c1\u884c\u4e1a\u5c06\u8fce\u6765\u66f4\u6fc0\u70c8\u7684\u4e00\u8f6e\u7ade\u4e89\u3002\u6211\u4eec\u901a\u8fc7\u5728\u8425\u9500\u73a9\u6cd5\u4e0a\u6301\u7eed\u52a0\u7801\uff0c\u52a9\u529b\u7f8e\u7d20\u4f73\u513f\u7684\u5168\u65b0\u7f8a\u5976\u7c89\u5feb\u901f\u51fa\u5708\uff0c\u5728\u65b0\u54c1\u4e0a\u5e02\u9636\u6bb5\u4ece\u4ea7\u54c1\u5dee\u5f02\u5316\u3001\u54c1\u724cIP\u5f62\u8c61\u60c5\u611f\u8054\u7ed3\u3001\u660e\u661f\/KOL\u9020\u52bf\u65b9\u9762\u8fbe\u6210\u7a81\u7834\uff0c\u5c42\u5c42\u9012\u8fdb\uff0c\u6b65\u6b65\u4e3a\u8425\uff0c\u5f3a\u5316\u54c1\u724c\u6838\u5fc3\u4f18\u52bf\u3002<\/p>\n

\u672a\u6765\uff0c\u6211\u4eec\u671f\u5f85\u5e2e\u52a9\u66f4\u591a\u54c1\u724c\u6269\u5927\u54c1\u724c\u58f0\u91cf\u4e0e\u4ef7\u503c\uff0c\u5728\u82b1\u8def\u4e0a\u8d8a\u8d70\u8d8a\u8fdc\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u7f8e\u7d20\u4f73\u513f\u7684\u65b0\u54c1\u7f8a\u5976\u7c89\uff0c\u662f\u5982\u4f55\u5728\u540c\u8d28\u5316\u4e25\u91cd\u7684\u7f8a\u5976\u7c89\u54c1\u7c7b\u4e2d\u62a2\u593a\u58f0\u91cf\u7684\uff1f<\/p>\n","protected":false},"author":900,"featured_media":74469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[675,3984,4939,4938,3511],"special":[],"class_list":["post-74470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-675","tag-3984","tag-4939","tag-4938","tag-3511","entry"],"views":77962,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/900"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=74470"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/74470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/74469"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=74470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=74470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=74470"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=74470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}