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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\u3000\u3000\u201c\u6e20\u9053\u76f4\u9762\u6d88\u8d39\u8005\u201d+\u201c\u8425\u9500\u76f4\u9762\u6d88\u8d39\u8005\u201d\uff0c\u51b3\u5b9a\u4e86\u4e2d\u56fd\u7684DTC\u54c1\u724c\u6a2a\u7ad6\u90fd\u79bb\u4e0d\u5f00\u6d41\u91cf\u5e73\u53f0\u7684\u6d41\u91cf\u652f\u6301\u3002<\/p>\n\n\n\n

\u3000\u3000\u6240\u4ee5\uff0c\u5bf9DTC\u54c1\u724c\u6765\u8bf4\uff0c\u505a\u597d\u6e20\u9053\u548c\u8425\u9500\u662f\u4e2d\u56fdDTC\u54c1\u724c\u7684\u57fa\u7840\u5fc5\u4fee\u8bfe\u3002\u90a3\u4e9b\u6211\u4eec\u8033\u719f\u80fd\u8be6\u7684\u65b0\u6d88\u8d39\u54c1\u724c\u6216\u8005DTC\u54c1\u724c\uff0c\u4e0d\u7ba1\u662f\u82b1\u897f\u5b50\u3001\u738b\u9971\u9971\uff0c\u8fd8\u662f\u8549\u4e0b\u7b49\uff0c\u90fd\u662f\u5229\u7528\u597d\u4e86\u6570\u5b57\u5316\u8d2d\u7269\u6e20\u9053\u548c\u6570\u5b57\u5a92\u4f53\u5e73\u53f0\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u6bd4\u5982\u82b1\u897f\u5b50\uff0c\u5728\u201c\u6e20\u9053\u76f4\u9762\u6d88\u8d39\u8005\u201d\u5c42\u9762\uff0c\u5df2\u7ecf\u5e03\u5c40\u4e86\u5b8c\u6574\u7684KOL\u8425\u9500\u4f53\u7cfb\u3002\u9664\u4e86\u6700\u5934\u90e8\u4e3b\u64ad\u3001KOL\u4e4b\u5916\uff0c\u8fd8\u7262\u7262\u6293\u4f4f\u79cd\u8349\u7ecf\u6d4e\u7684\u98ce\u53e3\uff0c\u5c06\u805a\u96c6\u5728\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5fae\u535a\u3001\u6296\u97f3\u3001B\u7ad9\u7b49\u5404\u5927\u65b0\u5a92\u4f53\u5e73\u53f0\u7684\u7528\u6237\uff0c\u5f15\u6d41\u8f6c\u5165\u5929\u732b\u65d7\u8230\u5e97\u3001\u7535\u5546\u76f4\u64ad\u95f4\u7b49\u7ebf\u4e0a\u8d2d\u4e70\u5e73\u53f0\u5b8c\u6210\u4ea4\u6613\u3002<\/p>\n\n\n\n

\u3000\u3000\u5728\u201c\u8425\u9500\u76f4\u9762\u6d88\u8d39\u8005\u201d\u5c42\u9762\uff0c\u82b1\u897f\u5b50\u5219\u4ee5\u79c1\u57df\u8fd0\u8425\u65b9\u5f0f\u8fdb\u884c\u5f00\u5c55\uff0c\u5305\u62ec\u5c06\u54c1\u724c\u4eba\u683c\u5316\uff0c\u6253\u9020\u540d\u4e3a\u82b1\u5c0f\u897f\u7684\u4e2a\u4ebaIP\uff0c\u8fd0\u8425\u4f01\u4e1a\u5fae\u4fe1\u548c\u4e2a\u4eba\u5fae\u4fe1\uff0c\u4e0e\u7528\u6237\u4e92\u52a8\u6c9f\u901a\uff1b\u7ed9\u901a\u8fc7\u6d41\u91cf\u8f6c\u5316\u800c\u6765\u7684\u7528\u6237\uff0c\u63d0\u4f9b\u4f53\u9a8c\u5b98\u8eab\u4efd\u548c\u6743\u76ca\uff0c\u5c06\u4ed6\u4eec\u6253\u9020\u4e3a\u82b1\u897f\u5b50\u7684KOL\u6216\u8005KOC\uff0c\u8fdb\u800c\u5f62\u6210\u53e3\u7891\u76f8\u4f20\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u800c\u8549\u4e0b\u5728\u201c\u6e20\u9053\u76f4\u9762\u6d88\u8d39\u8005\u201d\u5c42\u9762\u9009\u62e9\u4e86\u8de8\u54c1\u7c7b\u3001\u591a\u6e20\u9053\u5e97\u7fa4\u8fd0\u8425\uff0c\u8fd9\u79cd\u6a21\u5f0f\u6253\u7834\u4e86\u4e1a\u5185\u4ee5\u5355\u4e00\u7206\u6b3e\u4ea7\u54c1\u9a71\u52a8\u7684\u5355\u5e97\u6a21\u5f0f\u3002\u4e0e\u5176\u4ed6\u56fd\u5185DTC\u54c1\u724c\u4e0d\u540c\uff0cUbras\u4e0e\u82b1\u897f\u5b50\u867d\u7136\u4ea7\u54c1\u7ebf\u4e5f\u6709\u5f88\u591a\uff0c\u4f46\u5176\u4ea7\u54c1\u7684\u4f7f\u7528\u573a\u666f\u3001\u4eba\u7fa4\u753b\u50cf\u76f8\u5bf9\u662f\u8d8b\u540c\u6216\u91cd\u53e0\u7684\u3002\u53cd\u89c2\u8549\u4e0b\uff0c\u76ee\u524d\u4ea7\u54c1\u77e9\u9635\u8986\u76d66\u5927\u54c1\u7c7b\uff0c\u5206\u522b\u4e3a\u670d\u9970\u3001\u4f1e\u3001\u978b\u5b50\u3001\u5e3d\u5b50\u3001\u5185\u7269\u3001\u914d\u9970\uff0c\u5404\u54c1\u7c7b\u4e4b\u95f4\u4ea7\u54c1\u9700\u6c42\u53ca\u4eba\u7fa4\u753b\u50cf\u5dee\u5f02\u5f88\u5927\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u8549\u4e0b\u4e0d\u613f\u610f\u5c06\u201c\u9e21\u86cb\u90fd\u653e\u5728\u4e00\u4e2a\u7bee\u5b50\u201d\u91cc\uff0c\u4e3a\u4e86\u5b9e\u73b0\u7528\u6237\u7684\u7cbe\u51c6\u89e6\u8fbe\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u8549\u4e0b\u9009\u62e9\u5728\u6bcf\u4e2a\u6e20\u9053\u8fdb\u884c\u591a\u5e97\u7fa4\u72ec\u7acb\u5316\u8fd0\u8425\u7b56\u7565\uff0c\u6bcf\u4e2a\u5355\u5e97\u4ee5\u4f7f\u7528\u573a\u666f\u8fdb\u884c\u7cbe\u51c6\u8fd0\u8425\uff0c\u5e76\u4ee5\u6b64\u89e6\u8fbe\u573a\u666f\u753b\u50cf\u7684\u7cbe\u51c6\u4eba\u7fa4\uff0c\u6700\u540e\u5f97\u5230\u7528\u6237\u8f6c\u5316\u7684\u6700\u4f18\u8fd0\u8425\u6548\u679c\u3002<\/p>\n\n\n\n

\u3000\u3000\u9664\u53bb\u6700\u4f18\u8fd0\u8425\u7684\u610f\u56fe\u5916\uff0c\u8549\u4e0b\u591a\u5e97\u7fa4\u8fd0\u8425\u6a21\u5f0f\u7684\u610f\u56fe\u8fd8\u5728\u4e8e\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u4f20\u9012\u53ca\u6e17\u900f\u3002\u4f7f\u7528\u72ec\u7acb\u573a\u666f\u8fd0\u8425\u7b56\u7565\u7684\u8549\u4e0b\u201c\u628a\u6bcf\u5404\u9e21\u86cb\u90fd\u653e\u5728\u4e0d\u540c\u7bee\u5b50\u91cc\u201d\uff0c\u597d\u5904\u5728\u4e8e\u6bcf\u4e00\u79cd\u573a\u666f\u5206\u652f\u90fd\u50cf\u662f\u4e00\u4e2a\u72ec\u7acb\u8fd0\u4f5c\u7684\u54c1\u724c\uff0c\u800c\u201c\u54c1\u724c\u201d\u5219\u4ee5\u72ec\u7acb\u5316\u5e97\u94fa\u5f62\u5f0f\u4ee5\u5355\u4e2a\u89e6\u53d1\u70b9\u5411\u5916\u4f20\u9012\u54c1\u724c\u58f0\u91cf\u53ca\u7528\u6237\u8ba4\u77e5\u3002\u4ee5\u81f3\u4e8e\u8549\u4e0b\u5728\u6bcf\u4e2a\u5e73\u53f0\u4e2d\u90fd\u6709\u591a\u4e2a\u54c1\u724c\u89e6\u53d1\u70b9\uff0c\u8fd9\u662f\u5bf9\u6d41\u91cf\u4f7f\u7528\u6700\u5927\u5316\u76ee\u7684\u9ad8\u660e\u4e4b\u4e3e\uff0c\u66f4\u662f\u6781\u5927\u63d0\u5347\u4e86\u4e0d\u540c\u573a\u666f\u53e0\u52a0\u4e0b\u7684\u54c1\u724c\u52bf\u80fd\u3002<\/p>\n\n\n\n

\u3000\u3000\u6240\u4ee5\uff0c\u540c\u6837\u662f\u4f9d\u6258DTC\u6a21\u5f0f\u8d77\u5bb6\uff0c\u540c\u6837\u4ee5\u8986\u76d6\u4f20\u7edf\u7535\u5546+\u5185\u5bb9\u7535\u5546+\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u9500\u552e\u3001\u8425\u9500\u77e9\u9635\u3002\u770b\u4f3c\u5f15\u7528\u4e86\u540c\u6837\u7684\u6a21\u5f0f\uff0c\u4f46\u5374\u72ec\u6811\u4e00\u5e1c\u3002<\/p>\n\n\n\n

\u3000\u3000\u4ece\u4e2d\u6211\u4eec\u53ef\u4ee5\u770b\u51fa\u8549\u4e0b\u533a\u522b\u4e8e\u5176\u4ed6DTC\u54c1\u724c\u7684\u6838\u5fc3\u4e3a\u8de8\u54c1\u7c7b\u7ecf\u8425\u7684\u80fd\u529b\uff0c\u800c\u8fd9\u80fd\u529b\u7684\u6838\u5fc3\u6765\u6e90\u4e8e\u8549\u4e0b\u7684DTC+\u7070\u5ea6\u8fd0\u8425\u6253\u6cd5\uff0c\u5373\u4ee5\u6570\u636e\u6307\u5bfc\u8fd0\u8425\u8fdb\u884c\u4ea7\u54c1\u5f00\u53d1\u4ee5\u53ca\u5185\u5bb9\u8425\u9500\u3002\u636e\u56fd\u76db\u8bc1\u5238\u7814\u62a5\u62ab\u9732\uff0c2019~2021\u5e74\uff0c\u8549\u4e0b\u7684\u7ebf\u4e0a\u76f4\u8425\u5e97\u94fa\u9500\u552e\u6536\u5165\u5360\u603b\u6536\u5165\u6bd4\u5206\u522b 51%\u300166%\u300168%\u3002\u622a\u6b622021\u5e74\uff0c\u8549\u4e0b\u7684\u5929\u732b\u5b98\u65b9\u65d7\u8230\u5e97\u4ed8\u8d39\u5ba2\u6237\u5df2\u8d85750\u4e07\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u5728\u201c\u8425\u9500\u76f4\u9762\u6d88\u8d39\u8005\u201d\u5c42\u9762\uff0c\u8549\u4e0b\u6253\u9020\u4e86\u7531\u76f4\u64ad\u3001\u6d4b\u8bc4\u548c\u8f6f\u6587\u7b49\u591a\u6837\u5316\u7ec4\u6210\u7684\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e3b\u5bfc\u7684\u8425\u9500\u4f53\u7cfb\uff0c\u540c\u65f6\u6784\u5efa\u4e86\u8986\u76d6\u5929\u732b\u3001\u6296\u97f3\u3001\u5feb\u624b\u3001\u5fae\u4fe1\u3001\u5fae\u535a\u3001\u5c0f\u7ea2\u4e66\u7b49\u6210\u719f\u7ebf\u4e0a\u5e73\u53f0\u7684\u8425\u9500\u77e9\u9635\uff0c\u89e6\u8fbe\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u5c24\u5176\u662f\u5145\u5206\u5229\u7528\u7ebf\u4e0a\u77ed\u89c6\u9891\u53ca\u53d1\u5c55\u81ea\u64ad\u4e1a\u52a1\u5f15\u5165\u7684\u6d88\u8d39\u8005\u6d41\u91cf\uff0c\u4e0e\u7c89\u4e1d\u4e92\u52a8\u3002\u622a\u81f32021\u5e74\u5e95\uff0c\u8549\u4e0b\u5728\u793e\u4ea4\u5a92\u4f53\u53ca\u7535\u5546\u5e73\u53f0\u7c89\u4e1d\u6570\u8fbe\u52301400\u4e07\u4eba\u3002\u5176\u4e2d\u5929\u732b\u65d7\u8230\u5e97\u4ed8\u8d39\u7528\u6237\u6570\u4ece2019\u5e74\u7684100\u4e07\u589e\u957f\u81f32021\u5e74\u7684750\u4e07\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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