![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391882.jpg\")
<\/figure>\n\n\n\n2019\u5e74\uff0c\u6211\u5047\u8bbe\u6211\u4eec\u6b63\u5904\u4e8eMartech\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u7684\u5c16\u70b9\uff08\u66f2\u7ebf\u4e2d\u7684\u4e00\u79cd\u5947\u70b9\u3002\u66f2\u7ebf\u4e0a\u7684\u52a8\u70b9\u5728\u79fb\u5230\u5c16\u70b9\u65f6\u4f1a\u5f00\u59cb\u53cd\u5411\u79fb\u52a8\uff09\u3002\u8fd9\u4e2a\u65b0\u65f6\u4ee3\u7684\u5178\u578b\u7279\u5f81\u662f\u4ece\u4e8c\u5206\u5230\u8d8b\u540c\u7684\u8f6c\u53d8\uff1a<\/p>\n\n\n\n
- \u4ece\u5957\u4ef6\u4e0e\u5355\u9879\u4f18\u52bf\uff08best of breed\uff09\u4e4b\u95f4\u7684\u4e8c\u9009\u4e00\u5230\u96c6\u6210\u7684\u5e73\u53f0\u751f\u6001\u7cfb\u7edf<\/li>
- \u4ece\u8f6f\u4ef6\u4e0e\u670d\u52a1\u4e4b\u95f4\u4e8c\u9009\u4e00\u5230\u4e24\u8005\u7684\u6df7\u5408\u4ea4\u4ed8\u6a21\u578b<\/li>
- \u4ece\u6784\u5efa\u4e0e\u8d2d\u4e70\u7684\u4e8c\u9009\u4e00\u5230\u5728\u5546\u4e1a\u5e73\u53f0\u4e0a\u8fdb\u884c\u5b9a\u5236<\/li><\/ul>\n\n\n\n
\u4f60\u4e0d\u518d\u88ab\u8feb\u5728X\u548cY\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u2014\u2014\u8fd9\u4e00\u70b9\u90fd\u4e0d\u6709\u8da3\uff0c\u56e0\u4e3a\u4f60\u88ab\u8feb\u5728\u4e24\u4e2a\u65b9\u5411\u505a\u51fa\u6b21\u4f18\u7684\u6743\u8861\u2014\u2014\u4f60\u8d8a\u6765\u8d8a\u591a\u5730\u53ef\u4ee5\u9009\u62e9X\u548cY\u3002<\/p>\n\n\n\n
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\u901a\u8fc7\u4e91\u8ba1\u7b97\u7684\u4e0d\u65ad\u878d\u5408\uff0cMartech\u7684\u7b2c\u4e8c\u65f6\u4ee3\u6b63\u5728\u628a\u8f6f\u4ef6\u548c\u670d\u52a1\u7684\u5b64\u5c9b\u53d8\u6210\u4e00\u4e2a\u66f4\u52a0\u96c6\u6210\u7684\u80fd\u529b\u6280\u672f\u6808\uff1a<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391867.jpg\")
<\/figure>\n\n\n\n\u867d\u7136\u6211\u57282019\u5e74\u7684\u6587\u7ae0\u4e2d\u5f15\u7528\u4e86\u4e00\u4e9b\u65e9\u671f\u7684\u4f8b\u5b50\uff0c\u4f462022\u5e74\u7684\u8bc1\u636e\u662f\uff0c\u4ece\u4e8c\u5206\u7c7b\u5230\u8d8b\u540c\u7684\u8f6c\u53d8\u73b0\u5728\u5df2\u7ecf\u5b8c\u5168\u6210\u4e3a\u4e3b\u6d41\u3002<\/p>\n\n\n\n
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\u4e0a\u4e2a\u6708\uff0c\u6211\u6307\u51fa\u4e86Pandium\u5bf9400\u5bb6SaaS\u516c\u53f8\u7684\u96c6\u6210\u548cAPI\u72b6\u6001\u7684\u7814\u7a76\uff0c\u53d1\u73b0\u5e02\u573a\u4e0a\u6392\u540d\u524d100\u7684SaaS\u516c\u53f8\u4e2d\u670986%\u73b0\u5728\u90fd\u6709\u96c6\u6210\u5e02\u573a\u3002\u8fd9\u4e9b\u516c\u53f8\u5e76\u6ca1\u6709\u5047\u88c5\u5ffd\u89c6\u4efb\u4f55\u4e0d\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u8f6f\u4ef6\uff0c\u800c\u662f\u81ea\u8c6a\u5730\u5e86\u795d\u4ed6\u4eec\u4e0e\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u96c6\u6210\u7684\u5e7f\u5ea6\u548c\u6df1\u5ea6\u3002<\/p>\n\n\n\n
\u6574\u5408\u5df2\u6210\u4e3a\u4e00\u6d41\u7684\u7ade\u4e89\u7ef4\u5ea6\u3002<\/p>\n\n\n\n
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\u5bf9\u4e8e\u521d\u521b\u516c\u53f8\u548c\u4e13\u4e1a\u5e94\u7528\u6765\u8bf4\uff0c\u4e3a\u4e86\u8d62\u5f97\u5ba2\u6237\uff0c\u4e0e\u540c\u7c7b\u9886\u5148\u5e73\u53f0\u7684\u6574\u5408\u5df2\u7ecf\u6210\u4e3a\u4e00\u79cd\u5fc5\u987b\uff0c\u800c\u4e0d\u662f\u8981\u6c42\u3002\u6700\u65b0\u76842022\u5e74Martech\u66ff\u4ee3\u8c03\u67e5\uff08MarTech<\/a><\/span> Replacement Survey 2022 \uff09\u663e\u793a\uff0c\u96c6\u6210\u80fd\u529b\/\u5f00\u653eAPI\u662f\u9009\u62e9\u66ff\u4ee3Martech\u5e94\u7528\u7a0b\u5e8f\u7684\u5934\u53f7\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391891.jpg\")
<\/figure>\n\n\n\n\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0c\u5e02\u573a\u6280\u672f\u548c\u8fd0\u8425\u56e2\u961f\u6216\u5c06\u6765\u81ea\u591a\u4e2a\u4f9b\u5e94\u5546\u7684\u4ea7\u54c1\u6574\u5408\u5230\u4ed6\u4eec\u7684\u67b6\u6784\u4e2d\uff0c\u6216\u5c06\u5b83\u4eec\u8fde\u63a5\u5230\u4e00\u8d77\uff0c\u6210\u4e3a\u4e00\u4e2a\u66f4\u6709\u51dd\u805a\u529b\u7684\u6574\u4f53\uff0c\u8fd9\u663e\u7136\u662f\u4e00\u79cd\u8d8b\u52bf\u3002\u4e8b\u5b9e\u4e0a\uff0c\u98de\u5229\u6d66\u5df2\u7ecf\u660e\u786e\u5730\u5c06\u81ea\u5df1\u7684Martech\u7cfb\u5217\u8d34\u4e0a\u4e86\u300c\u751f\u6001\u7cfb\u7edf\u300d\u7684\u6807\u7b7e\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391960.jpg\")
<\/figure>\n\n\n\n\u8f6f\u4ef6\u4e0e\u670d\u52a1\u6df7\u5408\u4ea4\u4ed8\u6a21\u578b<\/strong><\/p>\n\n\n\n
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\u8fd9\u5c31\u662fMartec\u6cd5\u5219\u7684\u7cbe\u9ad3\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391960-1.jpg\")
<\/figure>\n\n\n\n\u5b83\u4e5f\u662fSaaS\u4f9b\u5e94\u5546\u6d41\u5931\u7684\u4e3b\u8981\u6765\u6e90\u3002\u5f53\u5ba2\u6237\u4e0d\u77e5\u9053\u5982\u4f55\u5145\u5206\u5229\u7528\u4ed6\u4eec\u590d\u6742\u7684\u8f6f\u4ef6\u6765\u652f\u4ed8\u8ba2\u9605\u8d39\u7528\u65f6\uff0c\u4ed6\u4eec\u5c31\u53d6\u6d88\u4e86\u8fd9\u4e9b\u8f6f\u4ef6\u3002\u8fd9\u5bf9SaaS\u7406\u8bba\u4e0a\u7684\u975e\u7ebf\u6027\u7ecf\u6d4e\u5b66\u6765\u8bf4\u662f\u4e00\u4e2a\u5f88\u5927\u7684\u62d6\u7d2f\u3002<\/p>\n\n\n\n
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![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391985.jpg\")
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![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391967.jpg\")
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![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103391954.jpg\")
<\/figure>\n\n\n\n\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5bf9\u4e8e\u7b2c\u4e8c\u79cd\u548c\u7b2c\u4e09\u79cd\u9009\u62e9\uff0c\u90a3\u4e9b\u4f9b\u5e94\u5546\u2014\u2014API\u670d\u52a1\u63d0\u4f9b\u5546\u548c\u6280\u672f\u6808\u805a\u5408\u5e73\u53f0\u2014\u2014\u6210\u4e3a\u4ed6\u4eec\u96c6\u6210\u7684\u5f00\u7bb1\u5373\u7528\u7684\u5546\u4e1a\u5e73\u53f0\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u7684\u53c2\u4e0e\u8005\u3002<\/p>\n\n\n\n
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\u8fd9\u79cd\u65b9\u6cd5\u6709\u5229\u6709\u5f0a\u3002\u597d\u5904\u662f\uff0c\u5b83\u5f80\u5f80\u662f\u5728\u5e94\u7528\u7a0b\u5e8f\u5e73\u53f0\u73af\u5883\u4e0b\u8fdb\u884c\u5b9a\u5236\u64cd\u4f5c\u7684\u6700\u5feb\u548c\u6700\u7b80\u5355\u7684\u9014\u5f84\u2014\u2014\u4f8b\u5982\uff0c\u5b9a\u5236\u663e\u793a\u5728\u7528\u6237CRM\u5c4f\u5e55\u4e0a\u7684\u6570\u636e\u548c\u670d\u52a1\u3002\u4ed6\u4eec\u5185\u5728\u7684\u6574\u5408\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u7531\u4e8e\u5b9a\u5236\u662f\u5728\u7279\u5b9a\u7684\u5e73\u53f0\u4e0a\u4e0b\u6587\u4e2d\u8fdb\u884c\u7684\uff0c\u5982\u679c\u4f60\u51b3\u5b9a\u5c06\u6765\u5207\u6362\u5230\u4e0d\u540c\u7684\u5e73\u53f0\uff0c\u90a3\u4e48\u5b83\u53ef\u80fd\u4e0d\u90a3\u4e48\u53ef\u79fb\u690d\u3002\u5bf9\u4e8e\u5f88\u591a\u4e1a\u52a1\u903b\u8f91\u6765\u8bf4\uff0c\u8fd9\u5f80\u5f80\u662f\u6d41\u52a8\u7684\uff0c\u4e5f\u901a\u5e38\u662f\u503c\u5f97\u7684\u3002<\/p>\n\n\n\n
\u4f46\u5546\u4e1a\u5e73\u53f0\u4e0a\u5b9a\u5236\u5e94\u7528\u7684\u771f\u6b63\u6307\u6570\u7ea7\u589e\u957f\u662f\u4f4e\u4ee3\u7801\/\u65e0\u4ee3\u7801\uff08LCNC\uff09\u8fd0\u52a8\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n
Martech\u7684\u5927\u591a\u6570\u4e3b\u8981\u5e94\u7528\u5e73\u53f0\u73b0\u5728\u90fd\u5305\u542b\u4e86\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u7684\u4f4e\u4ee3\u7801\/\u65e0\u4ee3\u7801\u529f\u80fd\uff0c\u4f7f\u6388\u6743\u7684\u5546\u4e1a\u7528\u6237\u2014\u2014\u6216\u8005\u66f4\u591a\u7684\u662f\u4ed6\u4eec\u4fe1\u4efb\u7684\u8425\u9500\u8fd0\u8425\u56e2\u961f\u2014\u2014\u80fd\u591f\u6784\u5efa\u5b9a\u5236\uff0c\u800c\u4e0d\u9700\u8981\u6838\u5fc3\u7684\u8f6f\u4ef6\u5de5\u7a0b\u4eba\u624d\u3002<\/p>\n\n\n\n
\u4ece Airtable\u5230Zapier\uff0c\u4e00\u6ce2\u4e13\u95e8\u7684\u65e0\u4ee3\u7801\u5e73\u53f0\uff0c\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\uff0c\u5efa\u7acb\u5728\u8fd9\u4e9b\u5546\u4e1a\u5e73\u53f0\u4e0a\u7684\u5b9a\u5236\u300c\u5e94\u7528\u300d\u7684\u6570\u91cf\u6025\u5267\u589e\u957f\u3002<\/p>\n\n\n\n
\u6211\u628a\u300c\u5e94\u7528\u7a0b\u5e8f\u300d\u653e\u5728\u5f15\u53f7\u4e2d\uff0c\u56e0\u4e3a\u8bb8\u591a\u5b9a\u5236\u90fd\u662f\u8f7b\u91cf\u7ea7\u7684\u9875\u9762\u548c\u8868\u5355\u3001\u7b80\u5355\u7684\u5de5\u4f5c\u6d41\u6216\u7f8e\u5316\u7684\u7535\u5b50\u8868\u683c\u3002\u4f46\u662f\u4ed6\u4eec\u5b8c\u6210\u4e86\u8bb8\u591a\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c\u2014\u2014\u6ca1\u6709\u4f20\u7edf\u8f6f\u4ef6\u5de5\u7a0b\u7684\u5f00\u9500\uff0c\u800c\u4f20\u7edf\u8f6f\u4ef6\u5de5\u7a0b\u4e0eMartech\u7b2c\u4e00\u65f6\u4ee3\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u4e8c\u5206\u6cd5\u76f8\u5173\u8054\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022083103392013.jpg\")
<\/figure>\n\n\n\n\u878d\u5408 > Martech\u6574\u5408<\/strong><\/p>\n\n\n\n
\u7b2c\u4e8c\u4e2aMartech\u65f6\u4ee3\u5728\u5546\u4e1a\u8f6f\u4ef6\u3001\u4e13\u4e1a\u670d\u52a1\u548c\u5b9a\u5236\u8f6f\u4ef6\u8fd9\u4e09\u4e2a\u65b9\u9762\u4e3a\u5e02\u573a\u8425\u9500\u6280\u672f\u548c\u8fd0\u8425\u5e26\u6765\u4e86\u663e\u8457\u7684\u6539\u8fdb\u3002<\/p>\n\n\n\n
\u867d\u7136Martech\u9886\u57df\u7684\u5927\u89c4\u6a21\u6574\u5408\u8fd8\u6ca1\u6709\u6210\u4e3a\u73b0\u5b9e\u2014\u2014\u8003\u8651\u5230\u76ee\u524d\u4e91\u8f6f\u4ef6\u7684\u52a8\u6001\uff0c\u5728\u8fd9\u4e2a\u5341\u5e74\u91cc\u4f3c\u4e4e\u4e0d\u592a\u53ef\u80fd\u7f29\u51cf\u5230\u5c11\u6570\u4f9b\u5e94\u5546\u2014\u2014\u6211\u4eec\u770b\u5230Martech\u7684\u7b2c\u4e8c\u4e2a\u65f6\u4ee3\u6b63\u5728\u878d\u5408\u3002\u8fd9\u4e2a\u884c\u4e1a\u6b63\u5728\u56f4\u7ed5\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u8d8b\u540c\uff0c\u670d\u52a1\u548c\u8f6f\u4ef6\u4e4b\u95f4\u3001\u5b9a\u5236\u548c\u5546\u4e1a\u4e4b\u95f4\u7684\u754c\u9650\u5728\u4e91\u8ba1\u7b97\u4e2d\u53d8\u5f97\u6a21\u7cca\u3002<\/p>\n\n\n\n
\u8fd9\u79cd\u878d\u5408\u6bd4\u5408\u5e76\u66f4\u5177\u53d8\u9769\u6027\u3002<\/p>\n\n\n\n
\u4f5c\u8005\uff1aScott Brinker<\/p>\n","protected":false},"excerpt":{"rendered":"
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