{"id":82981,"date":"2022-10-24T09:11:50","date_gmt":"2022-10-24T01:11:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=82981"},"modified":"2022-10-24T09:11:56","modified_gmt":"2022-10-24T01:11:56","slug":"%e7%a7%81%e5%9f%9fscrm%e9%81%bf%e5%9d%91%e6%8c%87%e5%8d%97%ef%bc%9a%e6%96%b0%e6%89%8b%e6%9c%80%e5%ae%b9%e6%98%93%e8%b8%a9%e7%9a%846%e5%a4%a7%e5%9d%91","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/82981.html","title":{"rendered":"\u79c1\u57dfSCRM\u907f\u5751\u6307\u5357\uff1a\u65b0\u624b\u6700\u5bb9\u6613\u8e29\u76846\u5927\u5751"},"content":{"rendered":"

\u81ea2018\u5e74\u672b\uff0c\u79c1\u57df\u7684\u6982\u5ff5\u5f97\u5230\u5e7f\u6cdb\u5730\u4f20\u64ad\uff0c\u5728\u4e0d\u52304\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u7279\u522b\u662f\u75ab\u60c5\u8fd9\u4e00\u300c\u9ed1\u5929\u9e45\u4e8b\u4ef6\u300d\u53d1\u751f\u4ee5\u6765\uff0c\u7ebf\u4e0b\u95e8\u5e97\u5b9e\u4e1a\u4e0d\u65ad\u53d7\u5230\u51b2\u51fb<\/strong>\uff0c\u7ebf\u4e0a\u5546\u4e1a\u95ed\u73af\u548c\u79c1\u57df\u5f97\u4ee5\u52a0\u901f\u53d1\u5c55<\/strong>\uff0c\u5176\u4e2d\u51fa\u73b0\u4e86\u4e0d\u5c11\u884c\u4e1a\u5947\u8ff9\u5b9e\u73b0\u4e86\u9006\u98ce\u7ffb\u76d8\uff0c\u6bd4\u5982\u6211\u4eec\u8033\u719f\u80fd\u8be6\u7684\u745e\u5e78\u5496\u5561\uff0c\u51ed\u501f\u767e\u4e07\u7ea7\u522b\u7684\u79c1\u57df\u8fd0\u8425<\/a><\/span>\uff0c\u5b9e\u73b0\u626d\u4e8f\u4e3a\u76c8\uff0c\u6700\u8fd1\u8d22\u62a5\u663e\u793a2022\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u745e\u5e78\u5496\u5561\u603b\u51c0\u6536\u5165\u4e3a32.987\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8f832021\u5e74\u540c\u671f\u768419.137\u4ebf\u5143\u4eba\u6c11\u5e01\u589e\u957f72.4%\uff0c\u9664\u4e86\u5546\u4e1a\u7b56\u7565\u7684\u8c03\u6574\uff0c\u79c1\u57df\u540c\u6837\u529f\u4e0d\u53ef\u6ca1\u3002<\/strong><\/p>\n

\u800c\u5728\u79c1\u57df\u751f\u673a\u8ff8\u53d1\u7684\u540c\u65f6\uff0cSCRM<\/a><\/span>\u5382\u5546\u4e5f\u5f53\u4e86\u4e00\u56de\u300c\u98ce\u53e3\u4e0a\u7684\u732a\u300d<\/strong>\uff0c\u6276\u6447\u76f4\u4e0a\u3002SCRM\u5728\u79c1\u57df\u8fd0\u8425\u6d41\u7a0b\u7684\u8fd0\u8425\u3001\u6210\u4ea4\u73af\u8282<\/strong>\uff0c\u90fd\u5145\u5f53\u4e86\u91cd\u8981\u7684\u89d2\u8272\uff0c\u300a\u827e\u745e\u54a8\u8be2\uff1a2022\u5e74\u4e2d\u56fd\u5546\u6237\u79c1\u57df\u5e03\u5c40\u6d1e\u5bdf\u7814\u7a76\u62a5\u544a\u300b\u663e\u793a\uff0c2022\u5e74\u6709\u8d85\u8fc7\u4e09\u6210<\/strong>\u7684\u54c1\u724c\/\u5546\u6237\u4f7f\u7528\u8fc7SCRM\u5de5\u5177\u3002<\/p>\n

<\/figure>\n

\u200b<\/p>\n

\u79c1\u57df\u4e0d\u65ad\u4e3a\u4eba\u719f\u77e5\uff0c\u5e02\u573a\u4e0d\u65ad\u53d1\u5c55\u58ee\u5927\uff0c\u4e0d\u5c11\u5382\u5546\u81ea\u7136\u6740\u5165\u5e02\u573a\uff0c\u4e89\u5148\u5403\u4e0b\u79c1\u57dfSCRM\u8fd9\u4e2a\u677f\u5757\u7684\u5927\u86cb\u7cd5\uff0c\u4e0d\u65ad\u7ade\u4e89\uff0c\u4e0d\u65ad\u5185\u5377\u7684\u60c5\u51b5\u4e0b\uff0c\u96be\u514d\u4ea7\u751f\u4e00\u4e9b\u884c\u4e1a\u4e71\u8c61<\/strong>\uff0c\u8ba9\u5f88\u591a\u5bf9\u79c1\u57df\u611f\u5174\u8da3\u7684\u8001\u677f\u7070\u5fc3\u4e27\u6c14\u3002\u5de5\u5177\u5751\uff0c\u57fa\u672c\u4e0a\u662f\u6240\u6709\u79c1\u57df\u65b0\u624b\u90fd\u8981\u8e29\u7684\u5751\u3002<\/strong><\/p>\n

\u4e0d\u5c11\u8001\u677f\u90fd\u66fe\u5411\u6211\u54a8\u8be2\u79c1\u57dfSCRM\u7684\u95ee\u9898\uff0c\u6700\u5e38\u89c1\u7684\u83ab\u8fc7\u4e8e\u201c\u6211\u4e70\u8fc7SCRM\u8f6f\u4ef6\uff0c\u4f46\u662f\u7528\u4e0d\u8d77\u6765\u201d<\/strong>\u7b49\u7b49\u8bf8\u5982\u6b64\u7c7b\u7684\u53f9\u606f\u548c\u95ee\u9898\uff0c\u6240\u4ee5\u4eca\u5929\u6211\u628a\u5173\u4e8e\u79c1\u57dfSCRM\u6700\u5e38\u89c1<\/strong>\u7684\u51e0\u4e2a\u95ee\u9898\uff0c\u5217\u51fa\u6765\u5355\u72ec\u8bb2\u89e3\u5256\u6790\uff0c\u5e0c\u671b\u5bf9\u5728\u770b\u7684\u8001\u677f\u4eec\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n

\u4e00\u3001SCRM\u5c31\u662fCRM+\u4f01\u4e1a\u5fae\u4fe1<\/strong><\/h2>\n

\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08Customer Relationship Management\uff0c\u7f29\u5199 CRM\uff09\u662f\u4e00\u79cd\u4f01\u4e1a\u4e0e\u73b0\u6709\u5ba2\u6237\u53ca\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u5173\u7cfb\u4e92\u52a8\u7684\u7ba1\u7406\u7cfb\u7edf\u3002\u901a\u8fc7\u5bf9\u5ba2\u6237\u6570\u636e\u7684\u5386\u53f2\u79ef\u7d2f\u548c\u5206\u6790\uff0cCRM\u53ef\u4ee5\u589e\u8fdb\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u6700\u5927\u5316\u589e\u52a0\u4f01\u4e1a\u9500\u552e\u6536\u5165\u548c\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u3002<\/p>\n

\u793e\u4ea4\u5316\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08Social Customer Relationship Management\uff0c\u7f29\u5199SCRM\uff09\uff0c\u4e00\u822c\u6765\u8bf4\uff0cSCRM\u90fd\u662f\u9488\u5bf9\u4f01\u4e1a\u5fae\u4fe1<\/strong>\u7684\u573a\u666f\u5f00\u53d1\u3001\u670d\u52a1\u4f01\u4e1a\u5fae\u4fe1\u7aef\u5230\u5fae\u4fe1\u7aef\u7684\u3002<\/p>\n

<\/figure>\n

\u200b\u867d\u7136SCRM\u6bd4CRM\u53ea\u591a\u4e86\u4e00\u4e2a\u201cS\u201d\uff0c\u4f46\u662f\u89e6\u8fbe\u573a\u666f\u5374\u5b8c\u5168\u4e0d\u540c\u3002\u4f20\u7edf\u7684CRM\uff0c\u662f\u57fa\u4e8e\u6b27\u7f8e\u53d1\u8fbe\u56fd\u5bb6\u7684\u7ecf\u6d4e\u3001\u5e02\u573a\u3001\u6587\u5316\u3001\u5386\u53f2\u884d\u751f\u51fa\u6765\u7684\u5ba2\u6237\u7ba1\u7406\u5de5\u5177\uff0c\u6700\u5e38\u89c1\u7684\u89e6\u53d1\u65b9\u5f0f\u662f\u7535\u5b50\u90ae\u4ef6<\/strong>\uff08Email\uff09\uff0c\u65e0\u8bba\u662f\u9500\u552e\u4eba\u5458\uff0c\u8fd8\u662f\u5ba2\u6237\uff0c\u90fd\u4e50\u610f\u4f7f\u7528\u8fd9\u6837\u7684\u65b9\u5f0f\u8fdb\u884c\u6c9f\u901a\uff0c\u6253\u5f00\u7535\u5b50\u90ae\u7bb1\u5e76\u56de\u590d\u90ae\u4ef6\u662f\u5f88\u591a\u6b27\u7f8e\u56fd\u5bb6\u7684\u5de5\u4f5c\u4e60\u60ef\u3002<\/p>\n

\u4e2d\u56fd\uff0c\u81ea\u4e0a\u4e16\u7eaa80\u5e74\u4ee3\u6539\u9769\u5f00\u653e\u4ee5\u6765\uff0c\u7ecf\u6d4e\u7684\u9ad8\u901f\u53d1\u5c55\u4e5f\u8ba9\u901a\u4fe1\u65b9\u5f0f\u5728\u76f8\u5bf9\u77ed\u7684\u65f6\u95f4\u5f97\u5230\u5feb\u901f\u53d1\u5c55<\/strong>\uff0c\u7535\u5b50\u90ae\u7bb1\u7684\u65b9\u5f0f\u5e76\u6ca1\u6709\u5f97\u5230\u9ad8\u5ea6\u7684\u8ba4\u53ef\u3002\u624b\u673a\u77ed\u4fe1\uff0c\u66fe\u7ecf\u4e5f\u662f\u4e00\u79cd\u4e3b\u6d41\u8425\u9500\u65b9\u5f0f\uff0c\u540e\u6765\u7531\u4e8e\u5783\u573e\u6709\u5bb3\u4fe1\u606f\u6cdb\u6ee5\u53ca\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u53d1\u5c55<\/strong>\uff0c\u5982\u4eca\u4e5f\u6ca6\u4e3a\u4e86\u4e00\u79cd\u4f4e\u6548\u7684\u6e20\u9053\u3002<\/p>\n

\u4eca\u5929\uff0c\u5fae\u4fe1\u662f\u56fd\u5185\u6700\u5f3a\u52bf\u7684\u793e\u4ea4\u5e73\u53f0<\/strong>\uff0c\u65e5\u6d3b\u7528\u6237\u5df2\u8d8512\u4ebf<\/strong>\uff0c\u5fae\u4fe1\u5df2\u7ecf\u878d\u5165\u5230\u6bcf\u4e2a\u4eba\u7684\u751f\u6d3b\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7ecf\u8fc711\u5e74\u7684\u53d1\u5c55\uff0c\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u3001\u5fae\u4fe1\u652f\u4ed8\u3001\u5c0f\u5546\u5e97\u3001\u4f01\u4e1a\u5fae\u4fe1\u3001\u89c6\u9891\u53f7\uff0c\u6784\u6210\u4e86\u5177\u6709\u5f3a\u5927\u751f\u673a\u7684\u5fae\u4fe1\u751f\u6001<\/strong>\uff0c\u8ba9\u5546\u4e1a\u95ed\u73af<\/strong>\u80fd\u8f7b\u677e\u5730\u5fae\u4fe1\u5185\u5b9e\u73b0\u3002<\/p>\n

\u6240\u4ee5\uff0cSCRM\u4e0eCRM\u7684\u6700\u5927\u533a\u522b\u5728\u4e8e\u670d\u52a1\u6e20\u9053\u548c\u670d\u52a1\u573a\u666f<\/strong>\uff0cSCRM\u670d\u52a1\u6e20\u9053\u662f\u5fae\u4fe1\u5e73\u53f0\uff0c\u53ca\u5176\u80cc\u540e\u7684\u5fae\u4fe1\u751f\u6001\u5341\u4ebf\u7528\u6237\u7684\u89e6\u8fbe\u548c\u7ba1\u7406<\/strong>\uff0c\u800c\u670d\u52a1\u573a\u666f\u5219\u66f4\u52a0\u805a\u7126\u4e8e\u793e\u4ea4\u573a\u666f<\/strong>\uff0c\u79c1\u804a\u3001\u670b\u53cb\u5708\u3001\u5fae\u4fe1\u793e\u7fa4\u3001\u89c6\u9891\u53f7\u7b49\u7b49\u3002\u5728\u6b27\u7f8e\u5e02\u573a\u8425\u9500\u9ad8\u5ea6\u53d1\u5c55\u7684\u60c5\u51b5\u4e0b\uff0cSCRM\u5e76\u4e0d\u662f\u7b80\u5355\u5730\u5c06\u56fd\u5916CRM\u7684\u5957\u8def\u79fb\u690d\u8fc7\u6765\uff0c\u800c\u662f\u91c7\u7528\u66f4\u52a0\u300c\u63a5\u5730\u6c14\u300d<\/strong>\u7684\u65b9\u5f0f\uff0c\u521b\u9020\u4e86\u4e00\u79cd\u56fd\u4eba\u66f4\u613f\u610f\u63a5\u53d7\u7684<\/strong>\u3001\u8ffd\u6c42\u66f4\u9ad8\u547d\u4e2d\u7387<\/strong>\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u751a\u81f3\u5c06\u6765\u88ab\u56fd\u5916\u6548\u4eff\u3002<\/p>\n

\u6240\u8c13\u300c\u56e0\u5730\u5236\u5b9c\uff0c\u5f31\u9e1f\u5148\u98de\uff0c\u7cbe\u51c6\u53d1\u529b\uff0c\u6ef4\u6c34\u7a7f\u77f3\u300d\u3002<\/strong><\/p>\n

<\/figure>\n

\u4e8c\u3001\u79c1\u57df\u4e0d\u4e70SCRM\u505a\u4e0d\u8d77\u6765<\/strong><\/h2>\n

\u5224\u65adSCRM\u7684\u4f7f\u7528\u5fc5\u8981\u6027\uff0c\u4e0d\u80fd\u8131\u79bb\u4f01\u4e1a\u53ca\u5176\u79c1\u57df\u7684\u53d1\u5c55\u60c5\u51b5\u3002<\/p>\n

\u622a\u81f32021\u5e74\u672b\uff0c\u5168\u56fd\u4f01\u4e1a\u7684\u6570\u91cf\u8fbe\u52304842\u4e07<\/strong>\u6237\uff0c\u5176\u4e2d99%<\/strong>\u4ee5\u4e0a\u90fd\u662f\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u800c\u79c1\u57df\u771f\u6b63\u6982\u5ff5\u5316\u3001\u79d1\u5b66\u5316\u7684\u65f6\u95f4\uff0c\u5927\u7ea6\u57282018\u5e74\u672b\uff0c\u81f3\u4eca\u4e0d\u52304\u5e74<\/strong>\u65f6\u95f4\u3002\u901a\u8fc7\u63a5\u89e6\u4e0d\u540c\u4f01\u4e1a\u4e3b\u53ef\u4ee5\u4e86\u89e3\u5230\uff0c\u5927\u90e8\u5206\u4eba\u5bf9\u4e8e\u79c1\u57df\u7684\u6982\u5ff5\u4ee5\u53ca\u79c1\u57df\u7684\u89c4\u5212\u90fd\u662f\u6bd4\u8f83\u6a21\u7cca<\/strong>\u7684\uff0c\u66f4\u591a\u662f\u89c9\u5f97\u201c\u662f\u4e2a\u673a\u9047\uff0c\u662f\u4e2a\u98ce\u53e3\u201d\u3002<\/p>\n

\u5927\u90e8\u5206\u4f01\u4e1a\u7684\u79c1\u57df\u53d1\u5c55\u90fd\u5904\u4e8e\u521d\u671f\u9636\u6bb5<\/strong>\uff0c\u5728\u79c1\u57df\u521d\u671f\u6ca1\u6709\u6253\u901a\u6700\u5c0f\u5316\u7684\u53ef\u884c\u4ea7\u54c1<\/strong>\uff08MVP\u6a21\u578b\uff09\u8def\u5f84\u65f6\uff0c\u76f2\u76ee\u8d2d\u5165\u4e00\u6b3eSCRM\u4ea7\u54c1\uff0c\u662f\u76f8\u5f53\u4e0d\u660e\u667a\u7684\uff0c\u56e0\u4e3aSCRM\u5728\u7edd\u5927\u90e8\u5206\u573a\u666f\uff0c\u90fd\u662f\u5145\u5f53\u300c\u6548\u7387\u63d0\u5347\u300d<\/strong>\u7684\u89d2\u8272\uff0c\u800c\u4e0d\u662f\u300c\u521b\u9020\u8425\u6536\u300d<\/strong>\u7684\u89d2\u8272\u3002<\/p>\n

<\/figure>\n

\u4ec0\u4e48\u662f\u6548\u7387\u63d0\u5347\uff0c\u5c31\u597d\u6bd4\u5728\u53e4\u4ee3\uff0c\u7532\u548c\u4e59\u8c08\u751f\u610f\uff0c\u53ea\u80fd\u901a\u8fc7\u98de\u9e3d\u4f20\u4e66\u7684\u65b9\u5f0f\u4f1a\u9762\u6c9f\u901a\uff0c\u6548\u7387\u6781\u4f4e<\/strong>\uff0c\u4e00\u6869\u751f\u610f\u53ef\u80fd\u8981\u8c08\u4e00\u4e2a\u6708<\/strong>\uff0c\u540e\u6765\u6709\u4e86\u7535\u62a5\u7684\u65b9\u5f0f\uff0c\u5927\u5bb6\u90fd\u7528\u7535\u62a5\u6c9f\u901a\uff0c\u4e00\u6869\u751f\u610f\u7684\u6c9f\u901a\u65f6\u95f4\u6210\u672c\uff0c\u5c31\u88ab\u538b\u7f29\u5230\u4e86\u4e00\u5468<\/strong>\uff0c\u8fd9\u5c31\u662f\u6548\u7387\u63d0\u5347\u5de5\u5177\uff0c\u770b\u8d77\u6765\u975e\u5e38\u4e0d\u9519\u3002<\/p>\n

\u4f46\u662f\uff0c\u96be\u9053\u6ca1\u6709\u53d1\u660e\u7535\u62a5\uff0c\u4e43\u81f3\u98de\u9e3d\u4f20\u4e66\u524d\uff0c\u4eba\u4eec\u5c31\u4e0d\u505a\u751f\u610f\u4e86\u5417<\/strong>\uff0c\u663e\u7136\u4e0d\u662f\u3002<\/p>\n

\u6548\u7387\u5de5\u5177\u771f\u6b63\u80fd\u521b\u9020\u4ef7\u503c\uff0c\u662f\u6709\u524d\u63d0\u7684<\/strong>\uff0c\u662f\u7acb\u8db3\u5728\u4e00\u7cfb\u5217\u7a33\u5b9a\u7684\u5546\u4e1a\u903b\u8f91<\/strong>\u4e0a\u7684\uff0c\u6bd4\u5982\uff1a\u4ea7\u54c1\u7684\u5b9a\u4f4d\u3001\u7814\u53d1\u3001\u9500\u552e\u7b56\u7565\uff1b\u5e7f\u544a\u5982\u4f55\u6295\u653e\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u5230\u4f60\u7684\u4ea7\u54c1\uff1b\u5982\u4f55\u5c06\u5ba2\u6237\u7ebf\u7d22\u8f6c\u5316\u6210\u5546\u673a\uff0c\u9500\u552e\u6b65\u9aa4\u548c\u9500\u552e\u8bdd\u672f\u7684\u5236\u5b9a\u548c\u5347\u7ea7\u2026\u2026<\/p>\n

\u7efc\u4e0a\uff0c\u53ea\u6709\u5f53\u6548\u7387\u95ee\u9898\u6210\u4e3a\u6291\u5236\u4f60\u79c1\u57df\u53d1\u5c55\u7684\u901f\u5ea6\u65f6<\/strong>\uff0c\u624d\u6709\u8feb\u5207\u7684\u5fc5\u8981\u91c7\u8d2d\u4e00\u6b3eSCRM\u5de5\u5177\u3002\u4e0e\u5176\u63d0\u524d\u900f\u652f\u79c1\u57df\u7684\u9884\u7b97<\/strong>\u8d2d\u5165\u4e00\u6b3e\u4e0d\u77e5\u9053\u80fd\u5426\u7528\u8d77\u6765\u7684SCRM\uff0c\u6d88\u78e8\u56e2\u961f\u5bf9\u4e8e\u79c1\u57df\u7684\u4fe1\u5fc3<\/strong>\uff0c\u4e0d\u5982\u5c06\u5b83\u6295\u5165\u5230\u4ea7\u54c1\u6253\u78e8\u3001\u9500\u552e\u57f9\u8bad\u3001\u79c1\u57df\u6210\u4ea4\u8def\u5f84\u6253\u901a\u4e0a\uff0c\u54ea\u6015\u5de5\u4f5c\u7d2f\u4e00\u70b9\u5462\u3002<\/p>\n

\u6ca1\u6709SCRM\u4e4b\u524d\uff0c\u79c1\u57df\u5c31\u5df2\u7ecf\u5b58\u5728\u4e86\uff0c\u4ece\u524d\u662f\u7535\u8bdd\u7c3f\uff0c\u73b0\u5728\u662f\u5fae\u4fe1\u7f62\u4e86\u3002<\/strong><\/p>\n

\u4e09\u3001SCRM\u6bcf\u4e2a\u4eba\u90fd\u80fd\u7528\u8d77\u6765<\/strong><\/h2>\n

\u4ec0\u4e48\u4e3a\u4e4b\u300c\u7528\u8d77\u6765\u300d\u5462\uff1f\u6807\u51c6\u53ea\u6709\u4e00\u4e2a\u2014\u2014\u4f60\u6709\u95ee\u9898\uff0c\u4ed6\u6709\u65b9\u6cd5<\/strong>\uff0c\u4ed6\u7684\u65b9\u6cd5\u89e3\u51b3\u4e86\u4f60\u7684\u95ee\u9898\uff0c\u751a\u81f3\u8fd8\u5e26\u6765\u4e86\u610f\u6599\u4e4b\u5916\u7684\u6536\u83b7<\/strong>\uff0c\u8fd9\u624d\u53eb\u7528\u8d77\u6765\u3002<\/p>\n

\u540c\u6837\u7684\uff0c\u4e0d\u662f\u6240\u6709\u95ee\u9898\u90fd\u8feb\u5207\u5730\u9700\u8981\u89e3\u51b3<\/strong>\uff0c\u4f5c\u4e3a\u4f01\u4e1a\u4e3b\uff0c\u66f4\u5e94\u8be5\u805a\u7126\u4e8e\u6df1\u523b\u5f71\u54cd\u4f01\u4e1a\u4ea7\u51fa<\/strong>\u7684\u95ee\u9898\u3002<\/p>\n

\u6bd4\u5982\uff0c\u9500\u552e\u56e2\u961f\u7684\u540c\u4e8b\u53cd\u9988\uff0c\u5fae\u4fe1\u7684\u6807\u7b7e\u4f53\u7cfb\u592a\u7b80\u964b\u4e86\uff0c\u4e0d\u4ec5\u505a\u4e0d\u4e86\u5ba2\u6237\u7fa4\u53d1\uff0c\u8fde\u5bf9\u5ba2\u6237\u7684\u57fa\u672c\u4fe1\u606f\u4e5f\u53ea\u80fd\u5199\u5728\u5907\u6ce8\u91cc\uff0c\u56de\u8bbf\u5f88\u9ebb\u70e6\uff1b\u6bd4\u5982\uff1a\u8fd0\u8425\u90e8\u7684\u540c\u4e8b\u53cd\u9988\uff0c\u6700\u8fd1\u65b0\u5ba2\u6fc0\u589e\uff0c\u6bcf\u4e2a\u65b0\u52a0\u8fdb\u6765\u7684\u5ba2\u6237\uff0c\u90fd\u9700\u8981\u6253\u62db\u547c\u7559\u4e2a\u597d\u5370\u8c61\uff0c\u5904\u7406\u8d77\u6765\u5f88\u6162\uff0c\u8fd8\u6709\u5ba2\u6237\u4f1a\u6765\u54a8\u8be2\u4ea7\u54c1\u95ee\u9898\uff0c\u6c9f\u901a\u5f88\u9ebb\u70e6\u2026\u2026<\/p>\n

\u5728\u63a8\u8fdb\u79c1\u57df\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u4f1a\u53d1\u73b0\u8fd9\u6837\u7684\u95ee\u9898\u6bd4\u6bd4\u7686\u662f<\/strong>\uff0c\u5f88\u591a\u4f01\u4e1a\u4e3b\u90fd\u662f\u7531\u4e8e\u9047\u5230\u5404\u79cd\u7c7b\u4f3c\u7684\u95ee\u9898\uff0c\u800c\u9009\u62e9\u8f6c\u7528\u4f01\u4e1a\u5fae\u4fe1\u3001\u91c7\u8d2dSCRM\u8f6f\u4ef6\uff0c\u671f\u671b\u8fd9\u6837\u5c31\u80fd\u4fc3\u8fdb\u79c1\u57df\u7684\u53d1\u5c55\uff0c\u4f46\u5f80\u5f80\u4f1a\u53d1\u73b0\uff1a<\/p>\n

\u9500\u552e\u56e2\u961f\u53ef\u4ee5\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u7684\u300c\u5ba2\u6237\u6807\u7b7e\u300d<\/strong>\u4f53\u7cfb\u8fdb\u884c\u8425\u9500\u4fe1\u606f\u7684\u7fa4\u53d1\u4e86\uff0cSCRM\u63d0\u4f9b\u7684\u300c\u5ba2\u6237\u753b\u50cf\u300d<\/strong>\u4e5f\u5f88\u68d2\uff0c\u5404\u79cd\u5ba2\u6237\u4fe1\u606f\u5982\u59d3\u540d\u3001\u884c\u4e1a\u3001\u5e74\u9f84\u3001\u624b\u673a\u53f7\u5168\u90e8\u8bb0\u4e0a\u4e86\uff0c\u300c\u5ba2\u6237\u63d0\u9192\u300d<\/strong>\u8fd8\u4f1a\u5b9a\u65f6\u63d0\u9192\u4f60\u8ddf\u8fdb\u5ba2\u6237\uff0c\u518d\u4e5f\u4e0d\u6015\u5fd8\u8bb0\u8ddf\u8fdb\u5ba2\u6237\u4e86\uff1b\u8fd0\u8425\u56e2\u961f\u901a\u8fc7\u8bbe\u7f6e\u4e86\u300c\u6b22\u8fce\u8bed\u300d<\/strong>\uff0c\u518d\u4e5f\u4e0d\u7528\u4e00\u6761\u4e00\u6761\u5730\u590d\u5236\u6587\u6848\u4e86\uff0c\u5404\u79cd\u5e38\u89c1\u7684\u5ba2\u670d\u95ee\u9898\u4e5f\u5f55\u5165\u4e86\u300c\u7d20\u6750\u5e93\u300d<\/strong>\uff0c\u70b9\u4e00\u4e0b\u5c31\u81ea\u52a8\u53d1\u9001\u7ed9\u5ba2\u6237\uff0c\u5de5\u4f5c\u66f4\u8f7b\u677e\u4e86\u2026\u2026<\/p>\n

\u4f46\u662f\u4e00\u987f\u64cd\u4f5c\u4e0b\u6765\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u79c1\u57df\u7684\u4ea7\u51fa\u6ca1\u6709\u589e\u52a0\u591a\u5c11\uff0c\u751a\u81f3\u6ca1\u4ec0\u4e48\u53d8\u5316\u3002<\/strong><\/p>\n

\u6709\u7684\u5ba2\u6237\u5df2\u7ecf\u5f88\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u4e86\uff0c\u6709\u7684\u8fd8\u4e0d\u600e\u4e48\u4e86\u89e3\uff0c\u4f46\u4ed6\u4eec\u7684\u5ba2\u6237\u6807\u7b7e\u53ef\u80fd\u662f\u76f8\u540c\u7684<\/strong>\uff0c\u4e8e\u662f\u4e4e\u63a5\u6536\u5230\u4e86\u540c\u6837\u7684\u8e22\u5355\u7fa4\u53d1\u5185\u5bb9\uff0c\u80fd\u5f88\u597d\u5730\u4fc3\u6210\u4ea4\u6613\u5417\uff1f\u5e38\u89c1\u7684\u5ba2\u6237\u95ee\u9898\u89e3\u51b3\u901f\u5ea6\u5feb\u4e86\uff0c\u4f46\u95ee\u9898\u4f9d\u7136\u5b58\u5728\uff0c\u662f\u5426\u662f\u4ea7\u54c1\u7684\u8bbe\u8ba1\u8fd8\u4e0d\u591f\u5b8c\u5584<\/strong>\uff0c\u4ea7\u54c1\u7684\u8bf4\u660e\u6559\u7a0b\u8fd8\u6709\u5f85\u4f18\u5316<\/strong>\u5462\uff1f<\/p>\n

\u4ee5\u4e0a\u79cd\u79cd\u4f60\u5728\u7ea0\u7ed3\u7684\u95ee\u9898\uff0c\u53ef\u80fd\u6839\u672c\u4e0d\u662f\u79c1\u57df\u6210\u4ea4\u94fe\u8def\u4e0a\u7684\u5173\u952e\u8282\u70b9<\/strong>\uff0c\u4f60\u7528\u4e0a\u4e86\u7684SCRM\u529f\u80fd\uff0c\u4e5f\u53ea\u662f\u5e2e\u4f60\u89e3\u51b3\u4e86\u4e00\u4e9b\u9e21\u6bdb\u849c\u76ae\u7684\u6548\u7387\u95ee\u9898<\/strong>\uff0c\u81ea\u7136\u5bf9\u79c1\u57df\u7684\u4ea7\u51fa\u8d21\u732e\u751a\u5fae\u3002<\/p>\n

\u56de\u5f52\u5230\u751f\u610f<\/strong>\uff0c\u4f60\u7684\u5ba2\u6237\u6709\u591a\u5c11\u3001\u4f60\u7684\u5ba2\u5355\u4ef7\u6709\u591a\u5c11\u3001\u4f60\u7684\u4ea7\u54c1\u590d\u8d2d\u9891\u6b21\u600e\u4e48\u6837\uff1b\u56de\u5f52\u5230\u4ea7\u54c1<\/strong>\uff0c\u4f60\u7684\u4ea7\u54c1\u5b9a\u4f4d\u662f\u4ec0\u4e48\uff0c\u4f18\u52bf\u662f\u4ec0\u4e48\uff0c\u5e02\u573a\u8ba4\u77e5\u600e\u4e48\u6837\uff0c\u8425\u9500\u63a8\u5e7f\u600e\u4e48\u6837\uff1b\u56de\u5f52\u79c1\u57df<\/strong>\uff0c\u4f60\u7684\u5185\u5bb9\u505a\u5f97\u600e\u4e48\u6837\uff0c\u5185\u5bb9\u4e3b\u9898\u548c\u9636\u6bb5\u5c42\u6b21\u600e\u4e48\u6837\uff0c\u5185\u5bb9\u7684\u5206\u53d1\u673a\u5236\u662f\u600e\u4e48\u8bbe\u8ba1\u7684\uff0c\u670b\u53cb\u5708\u7684\u70b9\u8d5e\u4e92\u52a8\u6570\u636e\u600e\u4e48\u6837\uff0c\u79c1\u804a\u5ba2\u6237\u7684\u56de\u590d\u7387<\/strong>\u548c\u5ba2\u6237\u4e3b\u52a8\u8be2\u76d8\u7387<\/strong>\u600e\u4e48\u6837\uff1b<\/p>\n

<\/figure>\n

\u200b<\/p>\n

<\/figure>\n

\u200b\u4ee5\u4e0a\u624d\u662f\u4f60\u79c1\u57df\u4e43\u81f3\u4f01\u4e1a\u9700\u8981\u89e3\u51b3\u7684\u6838\u5fc3\u95ee\u9898<\/strong>\u3002<\/p>\n

\u6bd4\u8d77\u95ee\u9898\u7684\u89e3\u51b3\uff0c\u95ee\u9898\u7684\u641c\u96c6\u5224\u65ad\u5f80\u5f80\u66f4\u4e3a\u91cd\u8981<\/strong>\uff0c\u505a\u79c1\u57df\uff0c\u8c0b\u5b9a\u800c\u540e\u52a8<\/strong>\u5f88\u91cd\u8981\u3002<\/p>\n

\u56db\u3001\u91d1\u5149\u95ea\u95ea\u7684SCRM\u6848\u4f8b<\/strong><\/h2>\n

\u6709\uff0c\u4f46\u662f\u610f\u4e49\u4e0d\u5927<\/strong>\uff0c\u53ef\u4ee5\u4f5c\u4e3a\u79c1\u57df\u8fd0\u8425\u601d\u8def\u4e0a\u7684\u4e00\u4e9b\u53c2\u8003\u3002<\/p>\n

\u4e00\u822c\u6765\u8bf4\uff0cSCRM\u7684\u5ba2\u6237\u6848\u4f8b\u4e0d\u5916\u4e4e\u662f\u5927\u54c1\u724c+SCRM\u67d0\u4e9b\u529f\u80fd+\u89e3\u51b3\u4e86\u4ec0\u4e48\/\u6ee1\u8db3\u4e86\u4ec0\u4e48\u9700\u6c42+\u8fbe\u5230\u4e86\u4ec0\u4e48\u6548\u679c<\/strong>\u8fd9\u6837\u7684\u6a21\u677f\u6765\u5199\u3002<\/p>\n

\u4e4b\u6240\u4ee5\u8bf4\u6709\u610f\u4e49\uff0c\u662f\u5728\u4e8e\u5927\u54c1\u724c\u672c\u8eab\u5df2\u7ecf\u62e5\u6709\u5145\u8db3\u7684\u79c1\u57df\u8bd5\u9519\u9884\u7b97<\/strong>\uff0c\u4e70\u4eba\u3001\u4e70\u65b9\u6848\u3001\u4e70\u5de5\u5177\uff0c\u57fa\u4e8e\u8fd9\u4e9b\u4f18\u52bf\uff0c\u5927\u54c1\u724c\u5f80\u5f80\u8d70\u5728\u884c\u4e1a\u524d\u5934\uff0c\u80fd\u591f\u5145\u5f53\u300c\u8e29\u5751\u5148\u950b\u300d<\/strong>\u7684\u89d2\u8272\uff0c\u901a\u8fc7\u4e00\u4e9b\u5ba2\u6237\u6848\u4f8b\u548c\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u4ed6\u54c1\u724c\u53ef\u4ee5\u300c\u6478\u7740\u77f3\u5934\u8fc7\u6cb3\u300d<\/strong>\uff0c\u907f\u514d\u91cd\u590d\u8e29\u5751<\/strong>\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u501f\u9274<\/strong>\u5927\u54c1\u724c\u591a\u6b21\u8fed\u4ee3\u540e\u7684\u6253\u6cd5\uff0c\u4e3a\u5df1\u6240\u7528\u3002<\/p>\n

\u800c\u4e3a\u4ec0\u4e48\u8bf4\u610f\u4e49\u4e0d\u5927\u5462\uff1f\u5728\u4e8e\u6848\u4f8b\u672c\u8eab\u7684\u300c\u4e0d\u53ef\u590d\u5236\u6027\u300d<\/strong>\uff0c\u5c31\u662f\u8bf4SCRM\u5ba2\u6237\u6848\u4f8b\u9875\u91cc\u9762\u4e00\u4e2a\u4e2a\u91d1\u5149\u95ea\u95ea\u7684\u6210\u529f\u6848\u4f8b\uff0c\u4f60\u5e76\u4e0d\u53ef\u80fd\u5b8c\u5168\u590d\u5236\uff0c\u751a\u81f3\u662f\u4e00\u90e8\u5206\u3002\u884c\u4e1a\u9f99\u5934\u4e4b\u6240\u4ee5\u662f\u884c\u4e1a\u9f99\u5934\uff0c\u5728\u4e8e\u5176\u62e5\u6709\u5404\u65b9\u9762\u7684\u4f18\u52bf\uff0c\u6bd4\u5982\u6210\u719f\u7684\u4ea7\u54c1\u4f53\u7cfb<\/strong>\u3001\u7a33\u56fa\u7684\u7ecf\u9500\u6e20\u9053<\/strong>\u3001\u9ad8\u5ea6\u7684\u5e02\u573a\u8ba4\u77e5\u548c\u5ba2\u6237\u8ba4\u53ef<\/strong>\u3001\u5e9e\u5927\u7684\u9500\u552e\u56e2\u961f\u8fd0\u8425\u56e2\u961f\u79c1\u57df\u56e2\u961f<\/strong>\u2026\u2026\u800c\u8fd9\u4e9b\u4f18\u52bf\u5e76\u4e0d\u662f\u901a\u8fc7\u53d1\u5c55\u79c1\u57df\u83b7\u5f97\u7684\uff0c\u66f4\u591a\u7684\u662f\u591a\u5e74\u6765\u5bf9\u81ea\u8eab\u9886\u57df\u7684\u4e0d\u65ad\u6316\u6398\u548c\u6df1\u8015\uff0c\u7a81\u7834\u91cd\u56f4\u3001\u539a\u79ef\u8584\u53d1\u800c\u6765\u7684\uff0c\u5c31\u597d\u50cf\u6211\u4eec\u751a\u5c11\u542c\u8bf4\u8fc7xx\u54c1\u724c\u901a\u8fc7\u79c1\u57df\u505a\u5230\u4e86\u884c\u4e1a\u9f99\u5934<\/strong>\u3002\u5bf9\u4e8e\u5927\u90e8\u5206\u4e2d\u4f01\u4e1a\u6765\u8bf4\uff0c\u5728\u79c1\u57df\u5916\u7684\u5730\u65b9\u4e0b\u529f\u592b<\/strong>\uff0c\u5176\u5b9e\u6bd4\u5728\u79c1\u57df\u4e0b\u529f\u592b\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6240\u8c13\u6210\u529f\u6848\u4f8b\u90fd\u662f\u300c\u6709\u89d2\u5ea6\u300d<\/strong>\uff0c\u4f60\u6240\u770b\u5230\u7684\u6848\u4f8b\uff0c\u5f88\u53ef\u80fd\u662fSCRM\u5382\u5546\u77e5\u9053\u4f60\u6700\u5173\u5fc3\u4ec0\u4e48<\/strong>\uff0c\u8fdb\u800c\u5305\u88c5\u597d<\/strong>\u7ed9\u4f60\u770b\u7684\u6848\u4f8b\u3002<\/p>\n

\u8bb0\u5f97\u51e0\u5e74\u524d\uff0c\u6211\u63a5\u624b\u4e86\u4e00\u4e2a\u79c1\u57df\u793e\u7fa4\u4ee3\u8fd0\u8425\u7684\u9879\u76ee\uff0c\u662f\u4ee5\u65e5\u5316\u4ea7\u54c1\u4e3a\u4e3b\u9898\uff0c\u5f53\u65f6\u9762\u4e34\u7684\u4e00\u4e2a\u7a98\u5883<\/strong>\u662f\u2014\u2014\u793e\u7fa4\u6d3b\u8dc3\u5ea6\u4f4e\uff0c\u5e38\u5e38\u53ea\u6709\u5de5\u4f5c\u4eba\u5458\u5728\u81ea\u987e\u81ea\u5730\u804a\u5929\uff0c\u573a\u9762\u4e00\u5ea6\u975e\u5e38\u5c34\u5c2c\u3002\u51a5\u601d\u82e6\u60f3\u4e4b\u9645\u6211\u770b\u5230\u4e86\u4e00\u4e2a\u53eb\u300c\u5fc3\u613f\u5361\u300d<\/strong>\u7684\u793e\u7fa4\u8fd0\u8425\u5de5\u5177\uff0c\u5b83\u901a\u8fc7\u8868\u5355\u7684\u5f62\u5f0f\uff0c\u6536\u96c6\u5ba2\u6237\u5fc3\u4eea\u7684\u4ea7\u54c1<\/strong>\uff0c\u8fd0\u8425\u53ef\u4ee5\u4ece\u4e2d\u4e86\u89e3\u5ba2\u6237\u6700\u559c\u6b22\u7684\u4ea7\u54c1\uff0c\u7136\u540e\u4ee5\u6b64\u4e3a\u9975\u5f00\u5c55\u793e\u7fa4\u6d3b\u52a8<\/strong>\uff0c\u5982\u6709\u5956\u95ee\u7b54\u7b49\u7b49\u3002<\/p>\n

\u5f53\u65f6\u6211\u770b\u5230\u8fd9\u6b3e\u4ea7\u54c1\u53ca\u5176\u6848\u4f8b\u4ecb\u7ecd\u89c9\u5f97\u5982\u83b7\u81f3\u5b9d\uff0c\u4f46\u662f\u5f53\u6211\u5411\u8fd0\u8425\u524d\u8f88\u8bf7\u6559\u7684\u65f6\u5019\uff0c\u88ab\u6cfc\u4e86\u4e00\u76c6\u51b7\u6c34\u2014\u2014\u5927\u5bb6\u4e3a\u4ec0\u4e48\u8981\u544a\u8bc9\u4f60\u4ed6\u559c\u6b22\u4ec0\u4e48\u5462\uff1f\u5927\u5bb6\u4e3a\u4ec0\u4e48\u8981\u53c2\u52a0\u4f60\u7684\u6d3b\u52a8\u5462\uff1f<\/strong><\/p>\n

\u662f\u5427\uff0c\u5f88\u591a\u6848\u4f8b\u90fd\u662f\u6709\u89d2\u5ea6\uff0c\u5b83\u5c55\u793a\u7684\u66f4\u591a\u662f\u6548\u679c<\/strong>\uff0c\u4f46\u662f\u8fbe\u5230\u6548\u679c\u7684\u8def\u4e0a\uff0c\u5355\u51ed\u5de5\u5177\u5e76\u4e0d\u80fd\u89e3\u51b3\u6240\u6709\u95ee\u9898<\/strong>\uff0c\u5de5\u5177\u53ef\u80fd\u53ea\u662f\u89e3\u51b3\u4e86\u4e00\u4e9b\u975e\u6838\u5fc3\u95ee\u9898<\/strong>\uff0c\u6bd4\u5982\u6548\u7387\u95ee\u9898\uff0c\u6838\u5fc3\u95ee\u9898\u53ef\u80fd\u548c\u5de5\u5177\u6beb\u65e0\u5e72\u7cfb<\/strong>\uff0c\u81ea\u7136\u4f1a\u88ab\u653e\u5728\u6848\u4f8b\u7684\u300c\u89c6\u91ce\u76f2\u533a\u300d\uff0c\u8ba9\u4f60\u4ea7\u751f\u4e00\u79cd\u5de5\u5177\u5c31\u662f\u4e07\u80fd\u7684\u9519\u89c9<\/strong>\u3002<\/p>\n

\u6293\u5c0f\u653e\u5927<\/strong>\uff0c\u5f88\u591a\u6848\u4f8b\u7684\u5957\u8def\uff0c\u600e\u4e48\u8bc6\u7834\uff0c\u6293\u4f4f\u6838\u5fc3\u95ee\u9898<\/strong>\uff0c\u6293\u4f4f\u95ee\u9898\u7684\u5173\u952e\u70b9<\/strong>\u3002<\/p>\n

\u4e94\u3001\u6309\u5e74\u6536\u8d39\u7684SCRM<\/strong><\/h2>\n

\u4e0e\u516c\u57df\u7684GMV<\/strong>\u6253\u6cd5\u4e0d\u540c\uff0c\u79c1\u57df\u66f4\u591a\u7684\u662f\u8ffd\u6c42LTV<\/strong>\uff0c\u56e0\u6b64\u60f3\u8981\u5728\u79c1\u57df\u6709\u7a33\u5b9a\u7684\u4ea7\u51fa\uff0c\u662f\u9700\u8981\u65f6\u95f4\u6765\u8bd5\u9a8c\u7684<\/strong>\uff0c\u4e0d\u540c\u884c\u4e1a\u7684\u8bd5\u9a8c\u671f\u5404\u6709\u4e0d\u540c\uff0c\u4f46\u81f3\u5c11\u5728\u4e00\u4e2a\u5b63\u5ea6\uff0c\u5927\u591a\u6570\u9700\u8981\u534a\u5e74\uff0c\u5c11\u90e8\u5206\u9700\u8981\u534a\u5e74\u4ee5\u4e0a\uff0c\u6240\u4ee5SCRM\u6309\u5e74\u6765\u6536\u8d39\uff0c\u5e76\u4e0d\u7b97\u592a\u8fc7\u5206\u3002<\/strong><\/p>\n

\u4f46\u662fSCRM\u5957\u9910\u4e2d\u5f80\u5f80\u6709\u4e00\u4e9b\u4ee4\u4eba\u8d39\u89e3\u7684\u6536\u8d39\u65b9\u6848\uff0c\u6bd4\u5982\u4e70\u4e00\u5e74\u9001\u4e00\u5e74\uff0c\u4e70\u4e09\u5e74\u9001\u4e24\u5e74<\/strong>\u7b49\u7b49\uff0c\u5f15\u5bfc\u4f01\u4e1a\u4e3b\u4e00\u6b21\u6027\u8d2d\u4e70\u957f\u671f\u5957\u9910\u3002\u5728\u6211\u770b\u6765\uff0c\u5176\u5b9e\u662f\u5382\u5546\u901a\u8fc7\u6e32\u67d3\u300c\u79c1\u57df\u673a\u9047\u300d\u3001\u300c\u79c1\u57df\u98ce\u53e3\u300d\u8fd9\u6837\u7684\u5671\u5934<\/strong>\uff0c\u5229\u7528\u4f01\u4e1a\u4e3bFOMO<\/strong>\uff08Fear of missing out\uff0c\u4e2d\u6587\u610f\u601d\u4e3a\u5bb3\u6015\u9519\u5931\uff09\u7684\u5fc3\u7406\u63a8\u51fa\u7684\u65b9\u6848\uff0c\u4f46\u5176\u5b9e\u8fd9\u6837\u5e76\u4e0d\u662f\u300c\u4ee5\u4eba\u4e3a\u672c\u300d<\/strong>\uff0c\u81ea2018\u5e74\u672b\u79c1\u57df\u8d70\u8fdb\u5927\u4f17\u89c6\u91ce\u540e\uff0c\u4ece\u6700\u65e9\u671f\u7684\u7c97\u653e\u5f0f\u62c9\u4eba\u5934\u6253\u6cd5\uff0c\u5230\u540e\u6765\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u518d\u5230\u73b0\u5728\u5d2d\u9732\u5934\u89d2\u7684\u79c1\u57df\u81ea\u52a8\u5316\u8425\u9500\uff0c\u53ef\u8c13\u662f\u4e00\u5e74\u4e00\u4e2a\u7248\u672c\uff0c\u751a\u81f3\u662f\u534a\u5e74\u4e00\u4e2a\u7248\u672c<\/strong>\u3002\u5728\u8fd9\u6837\u7684\u8fed\u4ee3\u901f\u5ea6\u4e0b\uff0c\u4e00\u6b21\u6027\u7eed\u8d39\u591a\u5e74\u5de5\u5177\u5b9e\u5728\u4e0d\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u8c01\u77e5\u9053\u4e00\u5e74\u540e\uff0c\u4e24\u5e74\u540e\uff0c\u4f60\u7684\u5de5\u5177\u8fd8\u662f\u5426\u66f4\u65b0\u8fed\u4ee3\uff0c\u662f\u5426\u7167\u5e38\u7ef4\u62a4\u5462\uff1f<\/p>\n

<\/figure>\n

\u540c\u65f6\u8fd9\u6837\u7684\u6536\u8d39\u65b9\u6848\uff0c\u8fd8\u66b4\u9732\u4e86\u4e0d\u5c11SCRM\u5382\u5546\u672c\u8eab\u5bf9\u672a\u6765\u7684\u4e0d\u786e\u5b9a\u6027<\/strong>\uff0c\u4e0e\u4f01\u4e1a\u5bf9\u79c1\u57df\u7684\u671f\u671b\u4e0d\u540c\uff0c\u4f5c\u4e3a\u4e00\u5bb6SCRM\u5de5\u5177\u5382\u5546\uff0c\u5bf9\u672a\u6765\u7684\u671f\u5f85\u79bb\u4e0d\u5f00\u5ba2\u6237\u5bf9\u8f6f\u4ef6\u7684\u300c\u7eed\u8d39\u7387\u300d<\/strong>\uff0c\u7eed\u8d39\u7387\u662f\u8bc4\u4ef7\u4e00\u6b3eSaaS\u8f6f\u4ef6\u7684\u91cd\u8981\u6807\u51c6<\/strong>\uff0c\u867d\u7136\u79c1\u57df\u4f53\u7cfb\u5316\u4e0d\u52304\u5e74\u65f6\u95f4\uff0c\u5f88\u591aSCRM\u5382\u5546\u7684\u4ea7\u54c1\u63a8\u51fa\u5e02\u573a\u4e5f\u4e0d\u8fc71\u30012\u5e74\u65f6\u95f4\uff0c\u53ef\u80fd\u8fd8\u6ca1\u5230\u7eed\u8d39\u7684\u65f6\u95f4\u70b9\u3002<\/p>\n

\u5bf9\u7eed\u8d39\u7387\u81ea\u4fe1\u7684\u516c\u53f8\u5e76\u4e0d\u4f1a\u81ea\u964d\u8eab\u4ef7<\/strong>\u63a8\u51fa\u201c\u591a\u5e74\u4f7f\u7528\u6743+\u6253\u6298\u201d\u7684\u65b9\u6848\uff0c\u6d88\u8d39\u8005\u9009\u8d2dSCRM\u65f6\uff0c\u4e5f\u53ef\u4ee5\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u8bc4\u4f30\u6bcf\u5bb6\u670d\u52a1\u5546\uff0c\u5bf9\u7eed\u8d39\u7387\u81ea\u4fe1\uff0c\u610f\u5473\u7740\u5bf9\u4ea7\u54c1\u81ea\u4fe1<\/strong>\uff0c\u81ea\u4fe1\u7684\u4ea7\u54c1\u624d\u662f\u771f\u6b63\u80fd\u843d\u5730<\/strong>\u7684\u597d\u4ea7\u54c1\u3002<\/p>\n

\u516d\u3001\u6240\u6709\u884c\u4e1a\u90fd\u9002\u7528SCRM<\/strong><\/h2>\n

\u5728\u601d\u8003\u8fd9\u4e2a\u95ee\u9898\u65f6\uff0c\u5fc5\u987b\u60f3\u6e05\u695a\u4e00\u4e2a\u524d\u7f6e\u95ee\u9898\u2014\u2014\u662f\u5426\u6240\u6709\u884c\u4e1a\u90fd\u9002\u5408\u505a\u79c1\u57df\u3002<\/strong><\/p>\n

\u804a\u5230\u79c1\u57df\u65f6\uff0c\u5f88\u591a\u4eba\u90fd\u89c9\u5f97\u300c\u6bcf\u4e2a\u884c\u4e1a\u90fd\u80fd\u505a\u79c1\u57df\u300d\u3002\u8bda\u7136\uff0c\u79c1\u57df\u7684\u95e8\u69db\u5f88\u4f4e<\/strong>\uff0c\u4e00\u53f0\u624b\u673a\u3001\u4e00\u4e2a\u5fae\u4fe1\u53f7\uff0c\u5c31\u80fd\u505a\u4e86\uff0c\u5fae\u4fe1\u751f\u6001\u5185\uff0c\u516c\u4f17\u53f7\u3001\u670b\u53cb\u5708\u3001\u793e\u7fa4\u3001\u89c6\u9891\u53f7\uff0c\u5230\u5904\u662f\u573a\u666f\u548c\u89e6\u70b9<\/strong>\u3002\u4f46\u662f\uff0c\u80fd\u505a\u548c\u597d\u505a\u662f\u91cd\u5927\u533a\u522b<\/strong>\u7684\u3002<\/p>\n

\u6709\u65f6\u5019\uff0c\u9009\u62e9\u6bd4\u52aa\u529b\u66f4\u52a0\u91cd\u8981\u3002<\/strong><\/p>\n

\u9002\u4e0d\u9002\u5408\u9996\u5148\u4e5f\u662f\u6700\u5173\u952e\u7684\u8fd8\u662f\u770b\u884c\u4e1a\u672c\u8eab\u7684\u5c5e\u6027<\/strong>\uff0c\u800c\u4e0d\u662f\u4e0a\u6765\u5c31\u590d\u5236\u522b\u4eba\u7684\u6253\u6cd5\uff0c\u4e0b\u9762\u4e24\u70b9\u6700\u91cd\u8981\uff1a<\/p>\n

\u4e00\u3001\u770b\u54c1\u7c7b<\/strong>\u3002\u4e0d\u53ef\u5426\u8ba4\u6709\u7684\u54c1\u7c7b\u751f\u6765\u5c31\u9002\u5408\u505a\u79c1\u57df\uff0c\u90a3\u5230\u5e95\u54ea\u4e9b\u54c1\u7c7b\u66f4\u9002\u5408\u505a\u79c1\u57df\u5462\uff1f\u79c1\u57df\u662f\u9700\u8981\u957f\u671f\u8fd0\u8425\u7684\u624d\u80fd\u4ea7\u751f\u4ef7\u503c\u7684\uff0c\u6240\u4ee5\u6709\u4e00\u4e2a\u786c\u6807\u51c6\u2014\u2014\u751f\u547d\u5468\u671f\u603b\u503c\u8db3\u591f\u9ad8<\/strong>\uff0c\u901a\u4fd7\u5730\u8bf4\uff0c\u5c31\u662f\u5ba2\u6237\u53ef\u4ee5\u4e0d\u65ad\u5730\u7ed9\u4f60\u4ea7\u51fa\uff0c\u518d\u5f80\u7ec6\u62c6\u5206\uff0c\u65e0\u975e\u662f\u590d\u8d2d\u9891\u7387\u9ad8<\/strong>\uff08\u6bd4\u5982\u7f8e\u5986\u884c\u4e1a\uff09\u6216\u8005\u5ba2\u5355\u4ef7\u9ad8<\/strong>\uff08\u6bd4\u5982\u6559\u80b2\u884c\u4e1a\uff09\uff0c\u8fd9\u4fe9\u81f3\u5c11\u6ee1\u8db3\u4e00\u4e2a\uff0c\u624d\u80fd\u652f\u6491\u79c1\u57df\u7684\u6210\u672c\uff0c\u5165\u4e0d\u6577\u51fa\u7684\u751f\u610f\u6ca1\u4eba\u4f1a\u505a\u3002<\/p>\n

\u6240\u4ee5\u5bf9\u4e8e\u300c\u53cc\u4f4e\u300d<\/strong>\u4f4e\u5ba2\u5355\u4ef7\u4f4e\u590d\u8d2d\u884c\u4e1a\uff0c\u6bd4\u5982\u4e94\u91d1\u96f6\u552e\u884c\u4e1a\uff0c\u62d3\u5c55\u9500\u552e\u6e20\u9053\u6bd4\u62d3\u5c55\u79c1\u57df\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n

\u4e8c\u3001\u770b\u5185\u5bb9<\/strong>\uff0c\u5185\u5bb9\u662f\u5f88\u591a\u4eba\u5ffd\u7565\u7684\u4e00\u70b9\uff0c\u4f46\u91cd\u8981\u6027\u4e00\u70b9\u4e0d\u5dee\u3002\u5185\u5bb9\u8ba9\u54c1\u724c\u66f4\u7acb\u4f53\u3001\u66f4\u4eba\u6027\u5316\uff0c\u8fd9\u4e5f\u662f\u6211\u505a\u79c1\u57df\u4e00\u76f4\u5f3a\u8c03\u7684\u3002\u5982\u679c\u4f60\u7684\u54c1\u7c7b\u80fd\u4ea7\u751f\u4e30\u5bcc\u7684\u5185\u5bb9\uff0c\u5c31\u66f4\u9002\u5408\u505a\u79c1\u57df\u4e86\u3002\u4ec0\u4e48\u4e3a\u4e4b\u597d\u5185\u5bb9\uff1f\u4e00\u662f\u8bdd\u9898\u6027<\/strong>\uff0c\u6bcf\u5929\u90fd\u80fd\u804a\uff0c\u804a\u8fc7\u7684\u53ef\u4ee5\u518d\u804a\uff0c\u6bd4\u5982\u6bcd\u5a74\u3001\u62a4\u80a4\u3002\u5176\u6b21\u6709\u4fe1\u606f\u5dee<\/strong>\uff0c\u54c1\u7c7b\u7684\u4e13\u4e1a\u6027\u5f3a\uff0c\u5ba2\u6237\u4e50\u4e8e\u63a5\u53d7\u65b9\u6848\u7684\uff0c\u6bd4\u5982\u5356\u623f\u3001\u91d1\u878d\u3001\u5065\u8eab\u3002<\/p>\n

<\/figure>\n

\u200b\u57fa\u4e8e\u8fd9\u6837\u4e00\u4e2a\u300c\u5148\u6709\u9e21\u540e\u6709\u86cb\u300d\u7684\u60c5\u51b5\uff0c\u79c1\u57df\u5e76\u4e0d\u662f\u6240\u6709\u884c\u4e1a\u7684\u5171\u540c\u6700\u4f73\u9009\u62e9\uff0cSCRM\u81ea\u7136\u4e5f\u4e0d\u80fd\u5e2e\u5230\u5404\u884c\u5404\u4e1a<\/strong>\u3002<\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u79c1\u57df\u65b0\u624b\u5728SCRM\u5de5\u5177\u91c7\u8d2d\u3001\u4f7f\u7528\u8def\u4e0a\u6700\u5e38\u9047\u5230\u7684\u95ee\u9898\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5de5\u5177\u5751\uff0c\u57fa\u672c\u4e0a\u662f\u6240\u6709\u79c1\u57df\u65b0\u624b\u90fd\u8981\u8e29\u7684\u5751\u3002<\/p>\n","protected":false},"author":2251,"featured_media":83040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4130],"tags":[4564,3949],"special":[],"class_list":["post-82981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coo","tag-scrm","tag-3949","entry"],"views":60404,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/82981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2251"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=82981"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/82981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/83040"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=82981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=82981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=82981"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=82981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}