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$\"\"\/$ <\/figure>\n\n\n\n2017\u5e74\uff0c\u745e\u5e78\u4ee5\u4f4e\u5ec9\u7684\u4ef7\u683c\u548c\u5feb\u6377\u7684\u573a\u666f\u5207\u5165\u5e02\u573a\uff0c\u7387\u5148\u6253\u7834\u4e86\u73b0\u78e8\u5496\u5561\u7684\u201c\u4e2d\u4ea7\u201d\u6ea2\u4ef7\uff0c\u6700\u96be\u80fd\u53ef\u8d35\u4e4b\u5904\uff0c\u5728\u4e8e\u5b83\u805a\u7126\u65b0\u7684\u5e02\u573a\u673a\u4f1a\uff0c\u7528\u4e0d\u540c\u4e8e\u4f20\u7edf\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5b9e\u73b0\u4e86\u7834\u574f\u6027\u521b\u65b0\u3002<\/strong><\/p>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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03 \u9000\u5e02\u4e4b\u540e\uff1a\u6570\u5b57\u5316\u52a0\u6301\u7b56\u7565\u5347\u7ea7<\/h2>\n\n\n\n
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2020\u5e74\u4e4b\u524d\uff0c\u4ece\u95ea\u4eae\u767b\u573a\u5230\u6fc0\u8fdb\u6269\u5f20\u518d\u5230\u5feb\u901f\u4e0a\u5e02\uff0c\u745e\u5e78\u59cb\u7ec8\u90fd\u9762\u4e34\u7740\u5404\u79cd\u5404\u6837\u7684\u4e89\u8bae\uff0c\u6d51\u6c34\u53d1\u5e03\u505a\u7a7a\u62a5\u544a\uff0c\u65e0\u7591\u662f\u8fd9\u4e9b\u8d28\u7591\u4e00\u6b21\u58f0\u52bf\u6d69\u5927\u7684\u7206\u53d1\u3002<\/p>\n\n\n\n
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2019\u5e745\u6708\u745e\u5e78\u521a\u4e0a\u5e02\uff0c\u524dCEO\u94b1\u6cbb\u4e9a\u5728\u6f14\u8bb2\u4e2d\u5c31\u660e\u786e\u4e86\u745e\u5e78\u7684\u6838\u5fc3\u7ade\u4e89\u4f18\u52bf\uff1a\u4ee5App\u4f5c\u4e3a\u4ea4\u6613\u4e3b\u4f53\uff0c\u91c7\u7528\u4ee5\u5feb\u53d6\u5e97\u4e3a\u91cd\u5fc3\u7684\u95e8\u5e97\u6a21\u5f0f\uff0c\u8f85\u4ee5\u6570\u636e\u548c\u6280\u672f\u9a71\u52a8\u7684\u8fd0\u8425\u624b\u6bb5\uff0c\u6700\u7ec8\u5b9e\u73b0\u9ad8\u54c1\u8d28\u3001\u9ad8\u4fbf\u5229\u6027\u3001\u9ad8\u6027\u4ef7\u6bd4\u7684\u5496\u5561\u4ea7\u54c1\u3002<\/strong>[6]<\/p>\n\n\n\n
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3.1 \u4ea7\u54c1\u529b\u5347\u7ea7\uff0c\u5feb\u901f\u4e0a\u65b0\u6253\u9020\u7206\u6b3e<\/h2>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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2019\u5e74\u521d\uff0c\u745e\u5e78\u4ea7\u54c1\u56e2\u961f\u4ec518-20\u4eba\uff0c\u8d1f\u8d23\u65b0\u54c1\u7814\u53d1\u7684\u4ec54-5\u4eba\uff0c\u540e\u6765\u5c0f\u9e7f\u8336\u521b\u7acb\u624d\u5bfc\u81f4\u7814\u53d1\u56e2\u961f\u4eba\u5458\u89c4\u6a21\u8fc5\u901f\u6269\u5927\u3002\u5c0f\u9e7f\u8336\u9879\u76ee\u53d8\u6545\u540e\uff0c\u8bb8\u591a\u8336\u996e\u7814\u53d1\u4eba\u5458\u4fdd\u7559\u4e0b\u6765\uff0c\u8ba9\u745e\u5e78\u5496\u5561\u5f97\u4ee5\u83b7\u53d6\u8336\u996e\u7814\u53d1\u7684\u65b0\u601d\u8def\uff0c\u6253\u7834\u4f20\u7edf\u5496\u5561\u7814\u53d1\u7684\u684e\u688f\u3002\u76ee\u524d\u745e\u5e78\u4ea7\u54c1\u56e2\u961f\u7ea6\u4e3a50-60\u4eba\uff0c\u65b0\u54c1\u7814\u53d1\u5c0f\u7ec4\u4e3a2-3\u7ec4\uff0c\u6bcf\u7ec45-6\u4eba\u3002[4]<\/p>\n\n\n\n
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\n
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$\"\"\/$ <\/figure>\n\n\n\n
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\n
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3.2 \u81ea\u52a8\u5316\u3001\u6d41\u7a0b\u5316\u8fd0\u8425\u5b9e\u73b0\u964d\u672c\u589e\u6548<\/h2>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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\n
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$\"\"\/$ <\/figure>\n\n\n\n
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2020\u5e74\u521d\uff0c\u4e3a\u4e86\u5e94\u5bf9\u75ab\u60c5\u5bf9\u7ebf\u4e0b\u4e1a\u6001\u7684\u51b2\u51fb\uff0c\u745e\u5e78\u6210\u4e3a\u4f01\u4e1a\u5fae\u4fe13.0\u7684\u7b2c\u4e00\u6279\u5185\u6d4b\u7528\u6237\uff0c\u5229\u7528\u5fae\u4fe1\u79c1\u57df\u7ef4\u6301\u7528\u6237\u9ecf\u6027\u3002\u57fa\u4e8e\u4f01\u4e1a\u5fae\u4fe1\u7684\u5f00\u653e\u80fd\u529b\uff0c\u745e\u5e78\u5c06\u4f01\u4e1a\u5fae\u4fe1\u548c\u81ea\u5efaSCRM\u3001CDP\u3001BI\u770b\u677f\u53ca\u5176\u4ed6\u7b2c\u4e09\u65b9\u5de5\u5177\u6253\u901a\uff0c\u5145\u5206\u5229\u7528\u793e\u7fa4\u7cbe\u7ec6\u5316\u8fd0\u8425\u63d0\u5347\u9500\u552e\u7ed3\u679c\u3002<\/p>\n\n\n\n
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\u9664\u4e86\u505a\u5230\u57fa\u4e8e\u7528\u6237\u7684\u5206\u5c42\u8fd0\u8425\uff0c\u745e\u5e78\u7684BI\u7cfb\u7edf\u8fd8\u80fd\u591f\u5b9e\u73b0\u201c\u5206\u65f6\u8fd0\u8425\u201d\uff0c\u6839\u636eBI\u770b\u677f\u4e0a\u7684\u6570\u636e\uff0c\u4e0d\u65ad\u8c03\u6574\u793e\u7fa4\u63a8\u9001\u5185\u5bb9\uff0c\u5c31\u50cf\u80a1\u7968\u5185\u7684\u201c\u77ed\u7ebf\u64cd\u4f5c\u201d\u3002\u6bd4\u5982\u8fd0\u8425\u4eba\u5458\u4f1a\u5b9e\u65f6\u7b5b\u9009\u51fa\u9500\u552e\u672a\u8fbe\u6807\u7684\u533a\u57df\uff0c\u901a\u8fc7\u95e8\u5e97\u793e\u7fa4\u548c\u79c1\u4fe1\u7684\u65b9\u5f0f\u5411\u672a\u89e6\u8fbe\u7684\u5468\u8fb9\u4eba\u7fa4\u53d1\u5238\uff0c\u5982\u679c\u4f9d\u65e7\u6ca1\u6709\u8fbe\u5230\u76ee\u6807\uff0c\u5219\u7ee7\u7eed\u6269\u5927\u4eba\u7fa4\u6216\u589e\u52a0\u6298\u6263\u529b\u5ea6\u3002<\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
2019\u5e74\u5e95\u7528\u6237\u89c4\u6a21\u8fbe\u5230\u9884\u671f\u540e\uff0c\u745e\u5e78\u4e5f\u5f00\u59cb\u9010\u6e10\u964d\u4f4e\u4f18\u60e0\u5238\u7684\u529b\u5ea6\u3002\u4ece2019\u5e74\u6700\u4f4e1.8\u6298\u8c03\u6574\u52302020\u5e74\u6700\u4f4e3.8\u6298\uff0c21\u5e74\u6700\u4f4e4.6\u6298\uff0c\u523022\u5e74\u76844.8-5.6\u6298\uff0c\u76ee\u524d\u7528\u6237\u5355\u676f\u5b9e\u9645\u652f\u4ed8\u91d1\u989d\u5df2\u7ecf\u4e0a\u5347\u523015\u5143\u4ee5\u4e0a\u3002[4]<\/p>\n\n\n\n
\n
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$\"\"\/$ <\/figure>\n\n\n\n
2022\u5e74\u745e\u5e78\u5496\u5561\u4e00\u4e8c\u7ebf\u57ce\u5e02\u6838\u5fc3\u5ba2\u6237\u7684\u5355\u5468\u676f\u91cf\u76ee\u524d\u7a33\u5b9a\u57283.7-5\u676f\uff0c\u57282021\u5e74\u8fd9\u4e2a\u6570\u636e\u4e3a2.7\u676f\uff0c\u7528\u6237\u590d\u8d2d\u7387\u6b63\u5728\u9010\u6e10\u63d0\u5347\u3002[10]\u5f97\u76ca\u4e8e\u5496\u5561\u54c1\u7c7b\u7684\u65e5\u5e38\u6210\u763e\u6027\u548c\u79c1\u57df\u81ea\u52a8\u5316\u8425\u9500\u5bf9\u9500\u91cf\u7684\u5e73\u8861\uff0c\u76f4\u8425\u95e8\u5e97\u548c\u8054\u8425\u95e8\u5e97\u7684\u65e5\u9500\u91cf\u90fd\u76f8\u5f53\u7a33\u5b9a\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u745e\u5e78\u964d\u672c\u589e\u6548\u7684\u8fd9\u4e00\u6218\uff0c\u5df2\u7ecf\u770b\u5230\u4e86\u7a33\u5b9a\u4e14\u53ef\u6301\u7eed\u7684\u56de\u62a5\u3002<\/p>\n\n\n\n
3.3 \u667a\u6167\u9009\u5740+\u8054\u8425\u6a21\u5f0f\u6210\u5c31\u9ad8\u6548\u6269\u5f20<\/h2>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
\u4f46\u9762\u4e34\u4e0d\u65ad\u6d8c\u5165\u5e02\u573a\u7684\u65b0\u73a9\u5bb6\uff0c\u745e\u5e78\u4e5f\u5e76\u4e0d\u80fd\u505a\u5230\u9ad8\u6795\u65e0\u5fe7\u3002\u5728\u4e0a\u6d77\u7b49\u4e00\u7ebf\u57ce\u5e02\uff0cManner\u3001Tims\u7b49\u76f8\u8fd1\u4ef7\u4f4d\u7684\u54c1\u724c\u5982\u679c\u5728\u745e\u5e78\u5468\u56f4\u5f00\u8bbe\u65b0\u5e97\uff0c\u4f1a\u660e\u663e\u5206\u6d41\u6389\u90e8\u5206\u5ba2\u6d41\uff0c\u5e73\u5747\u6bcf\u589e\u52a0\u4e00\u5bb6\u65b0\u5e97\uff0c\u745e\u5e78\u95e8\u5e97\u9500\u91cf\u7ea6\u51cf\u5c11100\u676f\/\u5929\u3002[4]<\/p>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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2022\u5e744-5\u6708\u4e0a\u6d77\u75ab\u60c5\uff0c\u51fa\u73b0\u5927\u91cf\u7a7a\u7f6e\u94fa\u4f4d\u53ef\u4ee5\u7ffb\u6392\uff0c\u745e\u5e78\u5728\u4e0a\u6d77\u4e34\u65f6\u589e\u52a0100\u5bb6\u76f4\u8425\u95e8\u5e97\uff0c\u8fd9\u4e5f\u5f97\u76ca\u4e8e\u667a\u6167\u9009\u5740\u7cfb\u7edf\u5bf9\u4e8e\u5468\u8fb9\u6d41\u91cf\u7684\u9884\u6d4b\uff0c\u53ef\u4ee5\u8ba9\u745e\u5e78\u6709\u5e95\u6c14\u4ee5\u8f83\u4f4e\u4ef7\u683c\u62ff\u4e0b\u8fd9\u4e9b\u94fa\u4f4d\u3002<\/p>\n\n\n\n
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2022\u5e74Q2\uff0c\u745e\u5e78\u6709\u76f4\u8425\u5e974968\u5bb6\uff0c\u5206\u5e03\u4e8e59\u4e2a\u57ce\u5e02\uff0c\u4e3b\u8981\u662f\u4e00\u81f3\u4e8c\u7ebf\u57ce\u5e02\u3002\u8054\u8425\u5e972227\u5bb6\uff0c\u5206\u5e03\u4e8e231\u4e2a\u57ce\u5e02\uff0c\u4e3b\u8981\u662f\u4e09\u81f3\u4e94\u7ebf\u57ce\u5e02\u3002[1]<\/p>\n\n\n\n
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$\"\"\/$ <\/figure>\n\n\n\n
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