![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/v2_6166620a40154681b7abf3fad233ff92_oswg564788oswg908oswg749_img_000.png\")
<\/figure>\n\u6765\u6e90 | \u4f2f\u864e\u8d22\u7ecf\uff08bohuFN\uff09<\/p>\n
\u4f5c\u8005 | \u68a6\u5f97<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/v2_9eca7cfeb24b4688a1713fe68b3eb287_oswg388oswg143oswg7_img_000.png\")
<\/figure>\n3\u67088\u65e5\uff0c\u9038\u4ed9\u7535\u5546\u53d1\u5e032022\u5e74\u7b2c\u56db\u5b63\u5ea6\u5168\u5e74\u8d22\u62a5\u3002<\/p>\n
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\u4e0d\u8fc7\uff0c\u5728\u8fc7\u53bb\u4e00\u5e74\u7f8e\u5986\u6d88\u8d39\u75b2\u8f6f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u9038\u4ed9\u7535\u5546\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u7684\u964d\u672c\u589e\u6548\u53d8\u9769\uff0c\u786e\u5b9e\u5e26\u6765\u4e00\u4e9b\u60ca\u559c\u3002<\/p>\n
\u4e00\u662f\u9038\u4ed9\u7535\u5546\u5b66\u4f1a\u201c\u7701\u94b1\u201d\u4e86\u3002<\/p>\n
2022\u5e74Q4\u5b63\u5ea6\uff0c\u9038\u4ed9\u7535\u5546\u603b\u8fd0\u8425\u8d39\u7528\u7531\u4e0a\u5e74\u540c\u671f\u768414.9\u4ebf\u5143\u4e0b\u964d47.0%\u81f37.929\u4ebf\u5143\u3002\u5176\u4e2d\uff0c\u7535\u5546\u9500\u552e\u548c\u8425\u9500\u8d39\u7528\u4e3a5.352\u4ebf\u5143\uff0c\u800c\u53bb\u5e74\u540c\u671f\u4e3a10.8\u4ebf\u5143\u3002<\/p>\n
\u9038\u4ed9\u7535\u5546\u900f\u9732\uff0c\u9500\u552e\u989d\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u5173\u95ed\u4e86\u8868\u73b0\u4e0d\u4f73\u7684\u7ebf\u4e0b\u95e8\u5e97\uff0c\u51cf\u5c11\u4e86\u4e0e\u8425\u9500\u6d3b\u52a8\u76f8\u5173\u7684\u8d39\u7528\uff0c\u5e76\u63d0\u9ad8\u4e86\u5728\u7ebf\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\u3002\u6bd4\u5982\u53bb\u5e74\u53cc11\uff0c\u5b8c\u7f8e\u65e5\u8bb0<\/a><\/span>\u5c24\u4e3a\u4f4e\u8c03\uff0c\u4e5f\u76f8\u5e94\u51cf\u5c11\u51fa\u73b0\u5728\u674e\u4f73\u7426\u76f4\u64ad\u95f4\u7684\u9891\u6b21\u3002<\/p>\n
\u4e8c\u5728\u5f69\u5986<\/a><\/span>\u4e1a\u52a1\u4e0d\u65ad\u892a\u8272\u7684\u65f6\u5019\uff0c\u9038\u4ed9\u7535\u5546\u5f00\u59cb\u201c\u81ea\u6551\u201d\uff0c\u4e0d\u65ad\u52a0\u7801\u62a4\u80a4\u54c1<\/a><\/span>\u4e1a\u52a1\uff0c\u800c\u9ad8\u6bdb\u5229\u7684\u62a4\u80a4\u4e1a\u52a1\u7acb\u4e86\u5927\u529f\u3002<\/p>\n
\u4e0d\u8fc7\uff0c\u9038\u4ed9\u7535\u5546\u80fd\u5b9e\u73b0\u7ffb\u76d8\u5417\uff1f<\/p>\n
01 \u96be\u6495\u201c\u5e73\u66ff\u201d\u6807\u7b7e<\/strong><\/h2>\n\u5176\u5b9e2022\u5e74\uff0c\u5927\u591a\u6570\u56fd\u8d27\u5f69\u5986\u4e0d\u592a\u597d\u8fc7\u3002<\/p>\n
2019\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u6210\u4e3a\u9996\u4e2a\u767b\u9876\u5929\u732b\u53cc11\u5f69\u5986\u699c\u9996\u7684\u56fd\u8d27\u54c1\u724c\uff0c\u540c\u65f6\u82b1\u897f\u5b50\u4e5f\u4e00\u4e3e\u62ff\u4e0b\u7b2c\u516d\u540d\uff0c\u6253\u7834\u5f69\u5986\u8d5b\u9053\u7684\u5927\u724c\u5784\u65ad\u5c40\u9762\u3002\u53ef\u53bb\u5e74\uff0c\u5728618\u9884\u552e\u671f\u95f4\uff0c\u5f69\u5986\u54c1\u7c7bTOP10\u4e2d\u7684\u56fd\u8d27\u54c1\u724c\u53ea\u6709\u82b1\u897f\u5b50\uff0c\u6392\u540d\u7b2c\u5341\u3002<\/p>\n
\u5404\u5927\u56fd\u8d27\u5f69\u5986\u7684GMV\u66f4\u662f\u60e8\u6de1\u3002<\/p>\n
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\u6e05\u6670\u7684\u54c1\u724c\u7406\u5ff5<\/strong><\/p>\n
\u6bd4\u5982\u4e3b\u6253\u201c\u56fd\u98ce\u201d\u7684\u82b1\u897f\u5b50\uff0c\u5305\u88c5\u3001\u8bbe\u8ba1\u7279\u522b\u7cbe\u81f4\uff0c\u5b83\u7684\u5b9a\u4f4d\u4e5f\u5e76\u4e0d\u201c\u5e73\u4ef7\u201d\uff0c\u4f46\u56e0\u4e3a\u5b83\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u559c\u6b22\u201c\u56fd\u98ce\u201d\u7684\u6d88\u8d39\u8005\u4ecd\u7136\u613f\u610f\u4e3a\u5b83\u4e70\u5355\uff1b\u968f\u7740\u82b1\u897f\u5b50\u6563\u7c89\u7b49\u4ea7\u54c1\u4e0d\u65ad\u51fa\u5708\uff0c\u53c8\u8fdb\u4e00\u6b65\u589e\u52a0\u4e86\u6d88\u8d39\u8005\u7684\u597d\u611f\u3002\u8fd8\u6709\u4e3b\u6253\u201c\u5c11\u5973\u5fc3\u201d\u7684\u82b1\u77e5\u6653\uff0c\u4e5f\u5907\u53d7\u6d1b\u4e3d\u5854\u5708\u5c42\u7684\u559c\u7231\uff0c\u5728\u65e5\u672c\u5e02\u573a\u4e5f\u5f15\u8d77\u5f88\u5927\u7684\u53cd\u54cd\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/v2_3981601bcfb845df940db274dbb8c368_oswg2132282oswg1080oswg1385_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
\u738b\u724c\u4ea7\u54c1<\/strong><\/p>\n
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/v2_298df1267d55447b9caa8d1078288b94_oswg578433oswg1080oswg692_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
\u4f46\u662f\u5b8c\u7f8e\u65e5\u8bb0\u4f3c\u4e4e\u628a\u94b1\u90fd\u82b1\u5728\u8bf7\u4ee3\u8a00\u4e0a\u4e86\u3002\u8fd9\u6839\u6da8\u4ef7\u4e86\u5c06\u8fd11\/3\u7684\u53e3\u7ea2\uff0c\u9664\u4e86\u5305\u88c5\u6709\u6240\u53d8\u5316\uff0c\u65e2\u6ca1\u6709\u65b0\u9c9c\u7684\u8272\u53f7\uff0c\u53c8\u51cf\u8f7b\u4e86\u53e3\u7ea2\u514b\u91cd\uff0c\u6362\u6765\u4e00\u7247\u9a82\u58f0\u3002<\/p>\n
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2021\u5e74\u6211\u56fd\u62a4\u80a4\u5e02\u573a\u89c4\u6a21\u7ea6\u4e3a3000\u4ebf\u5143\uff0c2016-2021\u5e74\u590d\u5408\u589e\u901f11.6%\uff0c\u4e2d\u9ad8\u901f\u589e\u957f\u3002\u5c24\u5176\u662f\u4e2d\u9ad8\u7aef\u62a4\u80a4\u54c1\uff0c2016-2021\u6d88\u8d39\u5360\u6bd4\u4ece28%\u63d0\u5347\u523047%\uff0c\u63a5\u8fd1\u7ffb\u500d\u3002<\/p>\n
2020\u5e743\u6708\uff0c\u9038\u4ed9\u7535\u5546\u5ba3\u5e03\u5b75\u5316\u62a4\u80a4\u54c1\u724c\u5b8c\u5b50\u5fc3\u9009\u3002\u540c\u5e7410\u6708\uff0c\u9038\u4ed9\u7535\u5546\u53c8\u4e70\u4e0b\u9ad8\u7aef\u62a4\u80a4\u54c1\u724cGalenic\u6cd5\u56fd\u79d1\u5170\u9ece\uff0c\u5e76\u4e8e2021\u5e743\u6708\u6536\u8d2d\u9ad8\u7aef\u62a4\u80a4\u54c1\u724cEVE LOM\u3002<\/p>\n
\u4e0d\u540c\u4e8e\u9038\u4ed9\u7535\u5546\u4e00\u76f4\u4ee5\u6765\u7684\u201c\u5927\u724c\u5e73\u66ff\u201d\u6807\u7b7e\uff0cDR.WU\u8fbe\u5c14\u80a4\u3001EVE LOM\u548cGal\u00e9nic\u6cd5\u56fd\u79d1\u5170\u9ece\u5747\u662f\u4e2d\u9ad8\u7aef\u62a4\u80a4\u54c1\u724c\uff0c\u6bdb\u5229\u66f4\u9ad8\u3002<\/p>\n
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02 \u62a4\u80a4\u4e1a\u52a1\u80fd\u884c\u5417\uff1f<\/strong><\/h2>\n\u5b8c\u7f8e\u65e5\u8bb0\u7684\u521b\u59cb\u4eba\u9ec4\u9526\u5cf0\u6709\u4e00\u4e2a\u68a6\u60f3\uff1a\u6210\u4e3a\u201c\u4e2d\u56fd\u6b27\u83b1\u96c5\u201d\u3002<\/p>\n
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6\u5e74\u80a1\u4ef7\u6da8\u4e8610\u591a\u500d\uff0c\u603b\u5e02\u503c\u9ad8\u8fbe522.16\u4ebf\u5143\u3002\u9b54\u955c\u6570\u636e\u663e\u793a\uff0c\u53bb\u5e74\u53cc11\uff0c\u73c0\u83b1\u96c5\u5728\u5929\u732b\u7684\u9500\u552e\u989d\u8d85\u8fc714\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f66%\uff0c\u6210\u4e3a\u5929\u732b\u7f8e\u5986\u53cc11\u540c\u6bd4\u589e\u901f\u6700\u5feb\u7684\u56fd\u4ea7\u7f8e\u5986\u54c1\u724c\u4e4b\u4e00\u3002\u5728\u6296\u97f3\uff0c\u73c0\u83b1\u96c5\u66f4\u662f\u65a9\u83b7\u4e86\u201c\u56fd\u4ea7\u62a4\u80a4\u54c1\u9500\u552e\u989d\u7b2c\u4e00\u201d\u7684\u6210\u7ee9\u3002<\/p>\n
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/v2_c3ba536635a6453aafe39c36ea29a02d_oswg348988oswg1080oswg600_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
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03 \u5199\u5728\u6700\u540e<\/strong><\/h2>\n\u5176\u5b9e\u65e0\u8bba\u662f\u5f69\u5986\u9886\u57df\u8fd8\u662f\u62a4\u80a4\u9886\u57df\uff0c\u6700\u7ec8\u90fd\u8fd8\u662f\u8981\u56de\u5230\u4ea7\u54c1\u672c\u8eab\u3002\u9760\u6d41\u91cf\u7ea2\u5229\u80fd\u591f\u5feb\u901f\u51fa\u5708\uff0c\u4f46\u8981\u662f\u771f\u6b63\u8d70\u5f97\u957f\u8fdc\uff0c\u8fd8\u662f\u8981\u9760\u4ea7\u54c1\u529b\uff0c\u5c24\u5176\u662f\u5728\u884c\u4e1a\u589e\u957f\u53d8\u7f13\u7684\u65f6\u5019\u5c24\u5176\u660e\u663e\u3002<\/p>\n
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1\u3001\u534a\u4f5b\u4ed9\u4eba\uff1a\u5b8c\u7f8e\u65e5\u8bb0\u505a\u9519\u4e86\u4ec0\u4e48\uff1f<\/p>\n
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