{"id":93325,"date":"2023-03-15T16:44:19","date_gmt":"2023-03-15T08:44:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/93325.html"},"modified":"2023-03-15T16:44:19","modified_gmt":"2023-03-15T08:44:19","slug":"%e6%89%a7%e7%89%9b%e8%80%b3%e5%af%b9%e8%af%9d%ef%bd%9c-hivestack%e5%b7%a2%e4%bb%95%e8%be%be%e4%b8%ad%e5%9b%bd%e6%80%bb%e7%bb%8f%e7%90%86%e9%a1%be%e4%b8%96%e4%bb%aa-aileen","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/93325.html","title":{"rendered":"\u6267\u725b\u8033\u5bf9\u8bdd\uff5c Hivestack\u5de2\u4ed5\u8fbe\u4e2d\u56fd\u603b\u7ecf\u7406\u987e\u4e16\u4eea Aileen"},"content":{"rendered":"<p class=\"ql-align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/959583a3c63b4a53b966bd39e3809681.jpg\" \/><\/p>\n<p class=\"ql-align-justify\">\u6d3b\u52a8\u6982\u8ff0\uff1a<\/p>\n<p class=\"ql-align-justify\">\u73b0\u5982\u4eca\uff0c\u5728\u582a\u79f0\u201c\u4fee\u7f57\u573a\u201d\u7684\u8425\u9500\u5546\u4e1a\u4e16\u754c\uff0c\u5973\u6027\u8425\u9500\u4eba\u72ec\u7279\u7684\u67d4\u60c5\u3001\u667a\u6167\u4e0e\u529b\u91cf\u6b63\u53d1\u6325\u7740\u5de8\u5927\u7684\u4f5c\u7528\u3002\u201c\u5979\u4eec\u201d\u5bf9\u7528\u6237\u548c\u5e02\u573a\u6709\u7740\u66f4\u4e3a\u7ec6\u817b\u7684\u6d1e\u5bdf\uff0c\u201c\u5979\u4eec\u201d\u4ee5\u806a\u660e\u624d\u667a\u548c\u9510\u610f\u8fdb\u53d6\u5f00\u7586\u62d3\u571f\u3002\u4f34\u968f\u65b0\u6d88\u8d39\u65f6\u4ee3\u7684\u5230\u6765\uff0c\u5973\u6027\u8425\u9500\u4eba\u7684\u8bf8\u591a\u7279\u8d28\u5c06\u8fce\u6765\u65b0\u7684\u5c55\u73b0\u673a\u9047\uff0c\u5e76\u5c06\u4ee5\u4e00\u79cd\u66f4\u4e3a\u6df1\u523b\u7684\u65b9\u5f0f\uff0c\u53c2\u4e0e\u751a\u81f3\u4e3b\u5bfc\u8425\u9500\u5546\u4e1a\u4e16\u754c\u7684\u53d8\u9769\u3002<\/p>\n<p class=\"ql-align-justify\">\u4f5c\u4e3a\u8425\u9500\u5546\u4e1a\u53d8\u9769\u7684\u4eb2\u5386\u8005\uff0c\u300c\u6267\u725b\u8033\u4f20\u5a92\u300d\u76ee\u7779\u4e86\u5973\u6027\u8425\u9500\u4eba\u7684\u6210\u957f\u548c\u6f14\u53d8\uff0c\u4e5f\u6e05\u695a\u5730\u8ba4\u8bc6\u5230\u201c\u5979\u529b\u91cf\u201d\u7684\u7efd\u653e\uff0c\u6210\u4e3a\u4e86VUCA\u65f6\u4ee3\u5185\u751f\u5149\u8292\u7684\u7126\u70b9\u3001\u6307\u5f15\u4e0e\u542f\u8fea\u3002\u7136\u800c\uff0c\u5728\u9762\u5bf9\u673a\u9047\u548c\u6311\u6218\u65f6\uff0c\u5982\u4f55\u7ef4\u7cfb\u8425\u9500\u7b56\u7565\u548c\u751f\u610f\u589e\u957f\u7684\u5e73\u8861\uff1f\u201c\u5979\u4eec\u201d\u5c06\u4ee5\u600e\u6837\u7684\u8eab\u59ff\u201c\u4e58\u98ce\u7834\u6d6a\u201d\uff1f\u5982\u4f55\u6fc0\u53d1\u66f4\u591a\u5973\u6027\u7684\u6f5c\u80fd\u3001\u5b9e\u73b0\u81ea\u6211\u4ef7\u503c\u7684\u8d85\u8d8a\uff1f<\/p>\n<p class=\"ql-align-justify\">\u79c9\u627f\u8fd9\u4e00\u4e3b\u9898\u53ca\u76ee\u6807\uff0c\u201c\u5bf9\u8bdd\u8425\u9500\u5546\u4e1a\u9886\u57df\u5973\u6027\u9886\u5bfc\u8005\u201d\u5df2\u7ecf\u6210\u4e3a\u6570\u5b57\u8425\u9500\u5546\u4e1a\u4fe1\u606f\u95e8\u6237\u300c\u6267\u725b\u8033\u300d\u7684\u5e74\u5ea6\u4e13\u9879\u6d3b\u52a8\u3002\u5bf9\u8bdd48\u4f4d\u8425\u9500\u5546\u4e1a\u9886\u57df\u5973\u6027\u9886\u5bfc\u8005\uff0c\u8ba9\u884c\u4e1a\u54c1\u9274\u4e86\u4e00\u573a\u4e13\u5c5e\u8425\u9500\u5973\u6027\u9886\u5bfc\u8005\u7684\u601d\u60f3\u76db\u5bb4\u3002\u672c\u671f\u5bf9\u8bdd\u5609\u5bbe\uff1aHivestack\u5de2\u4ed5\u8fbe\u4e2d\u56fd\u603b\u7ecf\u7406\u987e\u4e16\u4eea Aileen<\/p>\n<p class=\"ql-align-justify\">\u5b8c\u6574\u5bf9\u8bdd\u6536\u5f55\u4e8e\u300a\u89c1\u8bc1\u5979\u529b\u91cf\uff0c\u8425\u9500\u6b63\u5f53\u71c3\uff5c\u6267\u725b\u8033\u4e0e50\u4f4d\u8425\u9500\u4eba\u5bf9\u8bdd\u2014\u2014\u8fd4\u749e\u5f52\u771f\u00b7\u63a2\u5bfb\u5979\u610f\u300b\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/cacc85bc51c645479cd42d01e52ab153.png\" \/><\/p>\n<p class=\"ql-align-justify\"><strong>Q\uff1a\u6267\u725b\u8033A\uff1a\u987e\u4e16\u4eea Aileen\u4ee5\u4e0b\u4e3a\u8bbf\u8c08\u5185\u5bb9\u8282\u9009\u3002<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>Q1. \u8fd9\u4e24\u5e74\u6570\u5b57\u8425\u9500\u9886\u57df\u6700\u5927\u7684\u53d8\u5316\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u201c\u5973\u6027\u8425\u9500\u201d\u4f1a\u5728\u8fd9\u4e2a\u65f6\u4ee3\u5feb\u901f\u5d1b\u8d77\uff1f\u73b0\u9636\u6bb5\u4e3b\u5bfc\u5973\u6027\u6d88\u8d39\u51b3\u7b56\u7684\u56e0\u7d20\u6709\u54ea\u4e9b\uff1f<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>A.<\/strong>\u8fc7\u53bb\u4e24\u5e74\u91cc\uff0c\u65b0\u51a0\u75ab\u60c5\u6781\u5927\u5730\u6539\u53d8\u4e86\u5e7f\u544a\u4e1a\u7684\u683c\u5c40\u3002\u4e3a\u4e86\u66f4\u7cbe\u51c6\u5730\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u8425\u9500\u4eba\u5458\u503e\u5411\u4e8e\u628a\u5e7f\u544a\u9884\u7b97\u82b1\u5728\u201c\u5200\u5203\u201d\u4e0a\uff0c\u529b\u4e89\u7528\u66f4\u5c11\u7684\u94b1\u8fbe\u5230\u76f8\u540c\u7684\u4f20\u64ad\u6548\u679c\u3002\u8fd9\u6837\u7684\u53d8\u5316\u4e8b\u5b9e\u4e0a\u4e3a\u6237\u5916\u5e7f\u544a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u5e26\u6765\u4e86\u5de8\u5927\u7684\u673a\u4f1a\u3002\u4e92\u8054\u7f51\u5e7f\u544a\u548c\u6237\u5916\u5e7f\u544a\u4f5c\u4e3a\u4e24\u79cd\u5e7f\u544a\u6e20\u9053\uff0c\u6709\u7740\u5404\u81ea\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002\u4f20\u7edf\u4e92\u8054\u7f51\u5e7f\u544a\u80fd\u591f\u5f62\u6210\u4e0e\u76ee\u6807\u7528\u6237\u9ad8\u5ea6\u5173\u8054\u7684\u5e7f\u544a\u5185\u5bb9\uff0c\u4f46\u5b83\u8986\u76d6\u8303\u56f4\u6709\u9650\uff0c\u66f4\u591a\u7684\u662f1\u5bf91\u7684\u8425\u9500\u65b9\u5f0f\uff1b\u800c\u6237\u5916\u5c4f\u5e55\u5219\u662f\u4e00\u5bf9\u591a\u7684\u5a92\u4ecb\uff0c\u53ef\u4ee5\u5728\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u8986\u76d6\u66f4\u591a\u7fa4\u4f53\uff0c\u4e14\u6bd4\u524d\u8005\u66f4\u593a\u4eba\u773c\u7403\u3001\u5177\u6709\u4e00\u5b9a\u7684\u89c6\u89c9\u51b2\u51fb\u529b\u3002<\/p>\n<p class=\"ql-align-justify\">\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u5219\u6210\u4e3a\u4e86\u4e00\u4e2a\u5f88\u597d\u7684\u9009\u62e9\u65b9\u6848\u3002\u5b83\u4e00\u65b9\u9762\u53ef\u4ee5\u5229\u7528\u6237\u5916\u5c4f\u5e55\u4e00\u5bf9\u591a\u7684\u6e20\u9053\u4f18\u52bf\uff0c\u5b9e\u73b0\u5728\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u89e6\u8fbe\u66f4\u591a\u4eba\u7fa4\uff0c\u53e6\u4e00\u65b9\u9762\u53ef\u4ee5\u901a\u8fc7\u5e7f\u544a\u6280\u672f\u8fdb\u884c\u7cbe\u51c6\u5b9a\u5411\u6295\u653e\uff0c\u5b9e\u73b0\u6570\u5b57\u5e7f\u544a\u548c\u6237\u5916\u5e7f\u544a\u7684\u4f18\u52bf\u878d\u5408\uff0c\u5f62\u6210O2O\u6218\u7565\uff0c\u4ece\u800c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u6574\u4f53\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p class=\"ql-align-justify\">\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5df2\u7ecf\u6210\u4e3a\u786e\u5b9a\u7684\u53d1\u5c55\u8d8b\u52bf\uff0c\u4f46\u8fd9\u4e00\u6982\u5ff5\u5728\u4e2d\u56fd\u8fd8\u76f8\u5bf9\u8f83\u65b0\uff0c\u8bb8\u591a\u5e7f\u544a\u4ece\u4e1a\u8005\u90fd\u8ba4\u4e3a2021\u5e74\u662f\u4e2d\u56fd\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u5143\u5e74\u3002\u4f5c\u4e3a\u8eab\u5904\u8fd9\u4e00\u884c\u4e1a\u8d8b\u52bf\u524d\u6cbf\u7684\u5973\u6027\u4ece\u4e1a\u8005\uff0c\u6211\u975e\u5e38\u4e50\u610f\u6301\u7eed\u4e0e\u56fd\u5185\u7684\u54c1\u724c\u65b9\u53ca\u5e7f\u544a\u4e3b\u4ea4\u6d41DOOH\u7684\u72ec\u7279\u4f18\u52bf\u4e0e\u610f\u4e49\uff0c\u4e5f\u5e0c\u671bHivestack\u5de2\u4ed5\u8fbe\u5728\u4e2d\u56fd\u505a\u51fa\u7684\u52aa\u529b\u53ef\u4ee5\u7ee7\u7eed\u5f15\u9886\u884c\u4e1a\uff0c\u52a9\u529b\u4e2d\u56fd\u5e7f\u544a\u4e1a\u5411\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u8f6c\u578b\u4e0d\u65ad\u8fc8\u8fdb\u3002<\/p>\n<p class=\"ql-align-justify\">\u5982\u4eca\uff0c\u5305\u62ec\u6211\u5728\u5185\u7684\u5973\u6027\u9886\u5bfc\u7fa4\u4f53\u8fc5\u901f\u58ee\u5927\uff0c\u5979\u4eec\u5e26\u6765\u4e86\u65b0\u7684\u4eba\u624d\u3001\u89c2\u70b9\u3001\u5bcc\u6709\u8fdc\u89c1\u7684\u601d\u7ef4\u548c\u66f4\u597d\u7684\u5171\u60c5\u80fd\u529b\u3002\u6211\u4eec\u89c2\u5bdf\u5230\uff0c<strong>\u5f71\u54cd\u5973\u6027\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56\u7684\u4e3b\u8981\u56e0\u7d20\u662f\u4fbf\u5229\u7a0b\u5ea6\u3001\u98ce\u9669\u6307\u6570\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6027\u80fd\u548c\u53ef\u9760\u6027\u3002\u800c\u8fd9\u6837\u7684\u201c\u5973\u6027\u8425\u9500\u201d\u6d1e\u5bdf\u53ea\u6709\u5973\u6027\u4ece\u4e1a\u8005\u624d\u80fd\u66f4\u8fc5\u901f\u3001\u66f4\u654f\u9510\u548c\u53ca\u65f6\u5730\u53d1\u73b0\uff0c\u8fd9\u662f\u6211\u4eec\u5728\u5e7f\u544a\u65f6\u4ee3\u7684\u72ec\u7279\u4f18\u52bf\uff0c\u4e5f\u662f\u65e0\u53ef\u6bd4\u62df\u7684\u201c\u5979\u201d\u529b\u91cf\u3002<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>Q2. \u60a8\u5982\u4f55\u770b\u5f85\u5973\u6027\u9886\u5bfc\u529b\u5728\u8425\u9500\u5546\u4e1a\u9886\u57df\u7684\u53d1\u5c55\uff1f\u5982\u4f55\u66f4\u597d\u5730\u5b9e\u73b0\u4ece\u81ea\u6211\u7ba1\u7406\u5230\u90e8\u95e8\u7ba1\u7406\uff0c\u5e76\u7ec4\u5efa\u4e00\u652f\u201c\u9ad8\u6548\u3001\u9f50\u5fc3\u201d\u7684\u7cbe\u82f1\u56e2\u961f\uff1f<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>A.<\/strong>\u6211\u4eec\u5168\u7403\u7684\u6838\u5fc3\u4f01\u4e1a\u4ef7\u503c\u7b2c\u4e00\u4e2a\u5c31\u662fPeople First, \u4ee5\u4eba\u4e3a\u672c\u3002\u540c\u65f6\uff0c\u6211\u4eec\u4e5f\u81f4\u529b\u4e8e\u63d0\u5347 Hivestack \u7684\u591a\u5143\u5316\u3001\u516c\u5e73\u6027\u548c\u5305\u5bb9\u6027 (DEI)\u3002\u5c31\u662f\u662f\u5e0c\u671b\u80fd\u591f\u5efa\u7acb\u8d77\u4e00\u4e2a\u8ba9\u6240\u6709\u4eba\u90fd\u611f\u5230\u88ab\u5305\u5bb9\u7684\u5de5\u4f5c\u73af\u5883\uff0c\u5728\u8fd9\u91cc\u5de5\u4f5c\u7684\u6bcf\u4e00\u4f4d\u5458\u5de5\uff0c\u90fd\u80fd\u770b\u5230\u4e2a\u4eba\u804c\u4e1a\u53d1\u5c55\u7684\u673a\u4f1a\u3002\u540c\u65f6\u6211\u4e5f\u662f\u516c\u53f8\u591a\u6837\u6027\u3001\u516c\u5e73\u6027\u548c\u5305\u5bb9\u6027\uff08DEI\uff09\u59d4\u5458\u4f1a\u6210\u5458\u4e4b\u4e00\uff0c\u5e76\u79ef\u6781\u7684\u5728\u56fd\u5185\u843d\u5b9e\u884c\u52a8\u8ba1\u5212\uff0c\u4ee5\u786e\u4fdd\u5b9e\u73b0\u5de5\u4f5c\u573a\u6240\u591a\u6837\u6027\uff0c\u5bf9\u6211\u4eec\u7b26\u5408\u8981\u6c42\u7684\u6c42\u804c\u8005\u4eba\u7fa4\u4e00\u89c6\u540c\u4ec1\u3002<\/p>\n<p class=\"ql-align-justify\">\u5728\u56e2\u961f\u5efa\u8bbe\u65b9\u9762\uff0c\u5973\u6027\u6709\u5f88\u5927\u7684\u4f18\u52bf\uff0c\u56e0\u4e3a\u5973\u6027\u7684\u9886\u5bfc\u98ce\u683c\u662f\u5408\u4f5c\u3001\u5305\u5bb9\u548c\u534f\u5546\u3002\u5728\u4eba\u624d\u5438\u5f15\u65b9\u9762\uff0c\u6211\u503e\u5411\u4e8e\u62db\u52df\u6709\u76f8\u540c\u4ef7\u503c\u89c2\u7684\u56e2\u961f\u6210\u5458\uff0c\u901a\u8fc7\u5171\u540c\u7684\u76ee\u6807\uff0c\u6765\u5b9e\u73b0\u66f4\u8fdc\u5927\u7684\u613f\u666f\u3002<\/p>\n<p class=\"ql-align-justify\">\u5728\u56e2\u961f\u7ba1\u7406\u4e2d\uff0c\u6211\u4f1a\u79ef\u6781\u503e\u542c\u548c\u5f81\u6c42\u56e2\u961f\u6210\u5458\u7684\u60f3\u6cd5\uff0c\u52aa\u529b\u8425\u9020\u4e00\u79cd\u5de5\u4f5c\u4e13\u6ce8\u3001\u54c1\u884c\u7aef\u6b63\u3001\u5145\u6ee1\u6fc0\u60c5\u3001\u521b\u65b0\u8fdb\u53d6\u7684\u56e2\u961f\u6c1b\u56f4\u3002\u540c\u65f6\u6211\u4e5f\u6301\u7eed\u5173\u6ce8\u4ed6\u4eec\u7684\u4e2a\u4eba\u6210\u957f\uff0c\u786e\u4fdd\u56e2\u961f\u6210\u5458\u5728\u5de5\u4f5c\u4e2d\u83b7\u5f97\u4ef7\u503c\u611f\uff0c\u8ba9\u4ed6\u4eec\u7684\u4ed8\u51fa\u5f97\u5230\u56de\u5e94\u548c\u8ba4\u53ef\u3002\u6211\u76f8\u4fe1\u5728\u76f8\u540c\u4f7f\u547d\u7684\u9a71\u52a8\u4e0b\uff0c\u56e2\u961f\u624d\u80fd\u591f\u8ff8\u53d1\u51fa\u65e0\u7a77\u7684\u529b\u91cf\u3002<\/p>\n<p class=\"ql-align-justify\">\u5bf9\u4e8eHivestack\u5de2\u4ed5\u8fbe\u800c\u8a00\uff0c\u6211\u4eec\u7684\u613f\u666f\u662f\u6210\u4e3a\u56fd\u5185\u5916\u6700\u5927\u7684\u4e00\u7ad9\u5f0f\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7a0b\u5e8f\u5316\u4ea4\u6613\u5e02\u573a\u5e73\u53f0\uff1b\u6211\u4eec\u7684\u4f7f\u547d\u662f\u4ee5\u7a0b\u5e8f\u5316\u7684\u65b9\u5f0f\u8fde\u63a5\u3001\u7b56\u5212\u3001\u53d1\u5e03\u3001\u4ea4\u4ed8\u548c\u8861\u91cf\u6570\u5b57\u6237\u5916\u5e7f\u544a\u3002\u6211\u5f88\u5e78\u8fd0\u80fd\u4e0e\u4e00\u7fa4\u6fc0\u60c5\u6f8e\u6e43\u7684\u961f\u53cb\u5171\u540c\u5411\u4e00\u81f4\u7684\u76ee\u6807\u52aa\u529b\uff0c\u6211\u4e5f\u76f8\u4fe1\u6211\u4eec\u6b63\u5728\u521b\u9020\u672a\u6765\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>Q3. \u8425\u9500\u4eba\u4e00\u5b9a\u8981\u61c2\u751f\u6d3b\u3001\u4f1a\u6d1e\u5bdf\uff0c\u60a8\u8ba4\u4e3a\u5973\u6027\u8425\u9500\u4eba\u5e94\u8be5\u5982\u4f55\u4ece\u8eab\u8fb9\u6c72\u53d6\u517b\u5206\u3001\u53cd\u9988\u7ed9\u54c1\u724c\u5e76\u8d4b\u80fd\u589e\u957f\uff1f\u60a8\u662f\u5982\u4f55\u4fdd\u6301\u4e00\u9897\u597d\u5947\u5fc3\u53bb\u63a2\u7d22\u65b0\u7684\u53ef\u80fd\u7684\uff1f<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>A<\/strong>.\u6bcb\u5eb8\u7f6e\u7591\uff0c<strong>\u5973\u6027\u9886\u5bfc\u8005\u9700\u8981\u4e0d\u65ad\u5b66\u4e60\uff0c\u4e0e\u884c\u4e1a\u521b\u65b0\u7684\u901f\u5ea6\u5e76\u884c\u3002\u5c31\u6211\u81ea\u5df1\u800c\u8a00\uff0c\u6211\u4f1a\u901a\u8fc7\u53c2\u52a0\u4e0d\u540c\u7684\u884c\u4e1a\u534f\u4f1a\uff0c\u4e0d\u65ad\u4ece\u5176\u4ed6\u884c\u4e1a\u4e2d\u6444\u53d6\u6709\u7528\u7684\u77e5\u8bc6\uff0c\u5e76\u5185\u5316\u8fd0\u7528\u5230\u6211\u7684\u5de5\u4f5c\u4e2d\u6765\u3002<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>\u540c\u65f6\uff0c\u6211\u4e0d\u4f1a\u541d\u556c\u6216\u5bb3\u6015\u4e0e\u4e1a\u5185\u4e1a\u5916\u4eba\u58eb\u5206\u4eab\u81ea\u5df1\u7684\u89c2\u70b9\u548c\u77e5\u8bc6\uff0c\u5e76\u6301\u7eed\u4e3a\u6211\u4eec\u7684\u5e7f\u544a\u4e3b\u548c\u5a92\u4f53\u4e3b\u63d0\u4f9b\u6210\u529f\u7684\u7b56\u7565\u5efa\u8bae\u3002<\/strong>\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u662f\u4e2a\u8282\u594f\u76f8\u5f53\u5feb\u7684\u884c\u4e1a\uff0c\u9700\u8981\u4e0d\u65ad\u5730\u5b66\u4e60\u548c\u63a5\u6536\u65b0\u7684\u4fe1\u606f\u3002\u5f53\u884c\u4e1a\u53d1\u751f\u5de8\u5927\u98de\u8dc3\u65f6\uff0c\u6211\u51b3\u4e0d\u8ba9\u81ea\u5df1\u9000\u5c45\u5176\u6b21\uff0c\u800c\u662f\u7528\u65b0\u7684\u65b9\u5f0f\u65b9\u6cd5\u6765\u5e94\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u72ec\u7279\u7684\u6311\u6218\uff0c\u5e76\u4e14\u4e0d\u65ad\u9a71\u4f7f\u81ea\u5df1\u5b66\u4e60\uff0c\u6210\u4e3a\u884c\u4e1a\u7684\u521b\u65b0\u8005\uff0c\u63a8\u52a8\u884c\u4e1a\u8d70\u5411\u672a\u6765\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>\u9664\u6b64\u4e4b\u5916\uff0c\u4fdd\u6301\u4e00\u9897\u597d\u5947\u5fc3\u4e5f\u975e\u5e38\u91cd\u8981\u3002<\/strong>\u6211\u4e00\u76f4\u544a\u8bc9\u81ea\u5df1\u8981\u505a\u4e00\u4e2a\u6562\u4e8e\u5192\u9669\u7684\u4eba\uff0c\u5e76\u63a5\u53d7\u65b0\u7684\u53ef\u80fd\u6027\u3002\u6bd4\u5982\u5728\u751f\u6d3b\u4e2d\uff0c\u6211\u5f88\u559c\u6b22\u9a91\u81ea\u884c\u8f66\uff0c\u7ecf\u5e38\u4f1a\u63a2\u7d22\u65b0\u7684\u81ea\u884c\u8f66\u9053\uff0c\u4ece\u5927\u81ea\u7136\u548c\u65b0\u9c9c\u4e8b\u7269\u4e2d\u6444\u53d6\u65b0\u7684\u7075\u611f\u548c\u517b\u5206\u3002\u8fd9\u79cd\u63a2\u7d22\u7cbe\u795e\u9a71\u4f7f\u4e86\u6211\u5728\u5de5\u4f5c\u4e2d\u9510\u610f\u8fdb\u53d6\uff0c\u4e0d\u5b89\u4e8e\u73b0\u72b6\uff0c\u4e0d\u65ad\u5f00\u62d3\u65b0\u7684\u4e1a\u52a1\u4e0e\u5e02\u573a\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>ABOUT<\/strong><\/p>\n<p class=\"ql-align-justify\"><strong>Hivestack\u5de2\u4ed5\u8fbe<\/strong>\u662f\u4e00\u5bb6\u5168\u7403\u5316\u7684\u3001\u72ec\u7acb\u7684\u5168\u6808\u5e7f\u544a\u6280\u672f\u516c\u53f8\uff0c\u4e3a\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a(programmatic DOOH) \u7684\u4e70\u5356\u53cc\u65b9\u63d0\u4f9b\u6280\u672f\u652f\u6301\u3002Hivestack\u5de2\u4ed5\u8fbe\u6210\u7acb\u4e8e2017\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u52a0\u62ff\u5927\u8499\u7279\u5229\u5c14\uff0c\u5728\u5168\u740325\u4e2a\u4ee5\u4e0a\u7684\u56fd\u5bb6\u548c\u5730\u533a\u5f00\u5c55\u4e1a\u52a1\u3002\u6709\u5173\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee hivestack.cn \u6216\u5173\u6ce8\u6211\u4eec\u7684\u5fae\u4fe1\u516c\u4f17\u53f7(ID: Hivestack\u5de2\u4ed5\u8fbe)\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>Aileen\u73fe\u4efbHivestack\u5de2\u4ed5\u8fbe\u4e2d\u56fd\u603b\u7ecf\u7406<\/strong>\uff0c\u8d1f\u8d23\u63a8\u52a8Hivestack\u5de2\u4ed5\u8fbe\u5728\u4e2d\u56fd\u7684\u6218\u7565\u3001\u6536\u5165\u548c\u589e\u957f\uff0c\u4e13\u6ce8\u4e8e\u5c06\u4e0d\u65ad\u589e\u957f\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a\u9884\u7b97\u5f15\u5165\u4e2d\u56fd\uff0c\u5e76\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\u5728\u5168\u7403\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a(Digital-out-of-home)\u5c4f\u5e55\u4e0a\u6d3b\u8dc3\u8d77\u6765\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>\u987e\u4e16\u4eea\u4e3aHivestack\u5de2\u4ed5\u8fbe<\/strong>\u5e26\u6765\u903e20\u5e74\u7684\u6570\u5b57\u5e7f\u544a\u7ecf\u9a8c\u5305\u62ec\u4e3a\u5916\u56fd\u5e7f\u544a\u6280\u672f\u516c\u53f8\u8fdb\u5165\u4e2d\u56fd\u63d0\u4f9b\u6218\u7565\u548c\u8fd0\u8425\u7ba1\u7406\u3002\u987e\u4e16\u4eea\u5728\u52a0\u5165Hivestack\u5de2\u4ed5\u8fbe\u4e4b\u524d\u4efb\u804c\u4e8e\u5e7f\u544a\u76d1\u6d4b\u670d\u52a1\u5546RTBAsia. \u4f5c\u4e3aRTBAsia\u7684\u9996\u5e2d\u589e\u957f\u5b98\uff0c\u987e\u4e16\u4eea\u8d1f\u8d23\u6574\u4e2a\u516c\u53f8\u7684\u5e7f\u544a\u76d1\u6d4b\u548c\u9a8c\u8bc1\u4e1a\u52a1\u3002<\/p>\n<p class=\"ql-align-justify\"><strong>\u987e\u4e16\u4eea<\/strong>\u79ef\u6781\u53c2\u4e0e\u4e2d\u56fd\u5e7f\u544a\u534f\u4f1a(China Advertising Association)\uff0cMobile Marketing Association\uff0c\u53ef\u4fe1\u8d23\u4efb\u7ec4\u7ec7(Trustworthy Accountability Group)\uff0c\u7f8e\u56fd\u4e92\u52a8\u5e7f\u544a\u5c40(IAB) \u7b49\u884c\u4e1a\u81ea\u5f8b\u7ec4\u7ec7\u7684\u6807\u51c6\u5408\u89c4\u5de5\u4f5c\u3002<\/p>\n<p class=\"ql-align-center\"><strong>\u201c\u8fd4\u749e\u5f52\u771f \u63a2\u5bfb\u5979\u610f\u201d<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>49 \u4f4d \u5979\u7fa4\u50cf<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/c4f5b384f112432083fd790ef970f5ba.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/d57db7d36d31468dbb9eb4c07ce212b9.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/11428d4ead844a59850e6f55e5b0249c.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/a13ffe96eaed46c2850accf0da0d1d9e.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>\u4e13\u5c5e\u5956\u9879 \u56e0\u5979\u800c\u751f<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/b4c681e302a740029f4df9dc313d1787.jpg\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/c0b753d7998c4e8cb6d59405b6e10006.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/51b26843fd804da6a455f1f6c2570291.jpg\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>\u6d3b\u52a8\u9884\u544a \u5979\u4e13\u5c5e<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/28275697513c47d2a589f05840486cad.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>ZHINIUER CLUB \u5979\u5c0a\u4eab<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/1b8a7501efa949d198e9cb18a3eb580f.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>\u5168\u65b0\u53d1\u5e03 \u5979\u667a\u5e93<\/strong><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/4d5179fa28e74aa0a9058ac406c1c9f0.png\" \/><\/p>\n<p class=\"ql-align-center\" style=\"text-align: center\"><strong>\u201c\u4e13\u5c5e\u5979\u79c0\u573a 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