![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/2023032003184899.jpg\")
<\/p>\n<\/div>
\u6587\/\u9648\u598d<\/p>\n
\u7f16\u8f91\/\u5927\u98ce<\/p>\n
2022\u5e74\u5316\u5986\u54c1\u884c\u4e1a\u627f\u53d7\u7740\u8f83\u5927\u538b\u529b\u3002\u56fd\u5bb6\u7edf\u8ba1\u5c40\u7684\u6570\u636e\u663e\u793a\uff0c2022\u5e74\u5316\u5986\u54c1\u96f6\u552e\u603b\u989d\u8dcc\u78344000\u4ebf\uff0c\u9762\u4e34\u5341\u5e74\u6765\u9996\u6b21\u4e0b\u6ed1\u3002\u636e\u4e0d\u5b8c\u5168\u7edf\u8ba1\uff0c\u53bb\u5e74\u7ebf\u4e0b\u5173\u95ed\u7684\u5316\u5986\u54c1\u5e97\u94fa\u6216\u8d85\u8fc71\u4e07\u5bb6\u3002<\/p>\n
\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u53bb\u5e74\u5168\u56fd\u591a\u4e2a\u7701\u5e02\u7ebf\u4e0b\u95e8\u5e97\u5747\u53d7\u5230\u4e0d\u540c\u7a0b\u5ea6\u7684\u6ce2\u53ca\uff0c\u4e0d\u5c11\u7f8e\u5986\u8fde\u9501\u96be\u4ee5\u4fdd\u8bc1\u6b63\u5e38\u7ecf\u8425\uff0c\u6709\u4e9b\u5e97\u94fa\u751a\u81f3\u5168\u5e74\u7684\u505c\u4e1a\u603b\u65f6\u95f4\u957f\u8fbe3\u4e2a\u6708\u3002\u5728\u75ab\u60c5\u9ad8\u5cf0\u671f\uff0c\u5c48\u81e3\u6c0f\u4e5f\u6709\u8d85\u8fc7\u5343\u5bb6\u95e8\u5e97\u6682\u65f6\u95ed\u5e97\uff0c\u7ecf\u8425\u538b\u529b\u53ef\u60f3\u800c\u77e5\u3002<\/p>\n
3\u670816\u65e5\uff0c\u5c48\u81e3\u6c0f\u6bcd\u516c\u53f8\u957f\u6c5f\u548c\u8bb0\u5b9e\u4e1a\u53d1\u5e032022\u4e1a\u7ee9\uff0c\u8d22\u62a5\u663e\u793a\uff0c\u671f\u5185\u5c48\u81e3\u6c0f\u4e2d\u56fd\u5e02\u573a\u8425\u6536175.79\u4ebf\u6e2f\u5e01\uff08\u7ea6\u5408\u4eba\u6c11\u5e01154.69\u4ebf\u5143\uff09\uff0c\u540c\u6bd4\u4e0b\u964d23%\u3002\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u5c48\u81e3\u6c0f\u4ecd\u4fdd\u6301\u76c8\u5229\u72b6\u6001\uff0c\u5f55\u5f97EBITDA\u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da610.9\u4ebf\u6e2f\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e019.59\u4ebf\u5143\uff09\uff0c\u662f\u75ab\u60c5\u4ee5\u6765\u4e3a\u6570\u4e0d\u591a\u6301\u7eed\u76c8\u5229\u7684\u7f8e\u5986\u96f6\u552e\u5546\u4e4b\u4e00\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/2023032003185547.png\")
<\/p>\n<\/div>
\u7f8e\u5986\u96f6\u552e\u5982\u6b64\u8270\u96be\u4e4b\u4e0b\uff0c\u5c48\u81e3\u6c0f\u8fd9\u4efd\u6210\u7ee9\u5b9e\u5c5e\u4e0d\u6613\uff0c\u5c55\u73b0\u8f83\u5f3a\u7684\u7ecf\u8425\u97e7\u6027\u3002<\/p>\n
\u884c\u4e1a\u96c6\u4f53\u9047\u51b7\uff1a\u4e9f\u5f85\u7a81\u56f4\u65b0\u601d\u8def<\/h1>\n
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\u65b0\u5f0f\u7f8e\u5986\u96c6\u5408\u5e97\u628a\u5927\u90e8\u5206\u7cbe\u529b\u653e\u5728\u5317\u4e0a\u5e7f\u7b49\u91cd\u70b9\u57ce\u5e02\u6838\u5fc3\u5546\u5708\u7684\u95e8\u5e97\u6269\u5f20\u8ba1\u5212\u4e2d\u3002\u4f46\u662f\u4f18\u8d28\u95e8\u5e97\u8d44\u6e90\u5f80\u5f80\u6709\u9650\uff0c\u5373\u4fbf\u9ec4\u91d1\u5730\u6bb5\u7684\u5e97\u94fa\u6709\u8f83\u597d\u7684\u9500\u552e\u989d\uff0c\u4e5f\u65e0\u6cd5\u6d88\u5316\u5176\u9ad8\u989d\u7684\u79df\u91d1\u6210\u672c\u3002\u4e00\u65e6\u9047\u5230\u4e86\u9ed1\u5929\u9e45\uff0c\u6d88\u8d39\u8005\u65e0\u6cd5\u5230\u5e97\u6d88\u8d39\uff0c\u5546\u5bb6\u53d8\u5f97\u65e0\u6bd4\u88ab\u52a8\u3002<\/p>\n
\u76ee\u7779\u7740\u95e8\u5e97\u6240\u7ecf\u5386\u7684\u751f\u5b58\u6311\u6218\uff0c\u8bb8\u591a\u65b0\u7f8e\u5986\u54c1\u724c\u628a\u5927\u91cf\u6295\u5165\u653e\u5230\u4e86\u7ebf\u4e0a\uff0c\u9760\u5438\u775b\u4fc3\u9500\u5728\u76f4\u64ad\u95f4\u6df7\u5f97\u98ce\u751f\u6c34\u8d77\u3002\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e9b\u54c1\u724c\u80cc\u9760\u8d44\u672c\u5728\u77ed\u65f6\u95f4\u5185\u51b2\u4e0a\u4e86\u5e02\u573a\u9500\u91cf\u524d\u6392\u4f4d\u7f6e\u540e\uff0c\u4ece\u73b0\u5728\u5e02\u573a\u53cd\u9988\u6765\u770b\uff0c\u57fa\u672c\u5df2\u88ab\u6d88\u8d39\u8005\u9057\u5fd8\u3002<\/p>\n
\u7a76\u5176\u80cc\u540e\u539f\u56e0\uff0c\u9996\u5148\u662f\u56e0\u4e3a\u6d88\u8d39\u8005\u8ba4\u77e5\u54c1\u724c\u3001\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u5a92\u4f53\u548c\u6e20\u9053\u5f88\u591a\uff0c\u6ce8\u610f\u529b\u5bb9\u6613\u5206\u6563\u3002\u66f4\u91cd\u8981\u7684\u662f\u6d88\u8d39\u8005\u5728\u5bf9\u54c1\u724c\u7684\u6001\u5ea6\u4e0a\u5f80\u5f80\u4e50\u4e8e\u5c1d\u65b0\uff0c\u5bb9\u6613\u559c\u65b0\u538c\u65e7\uff0c\u96be\u4ee5\u4e0e\u54c1\u724c\u5efa\u7acb\u957f\u671f\u6df1\u5ea6\u7684\u5173\u7cfb\u3002<\/p>\n
\u53ef\u89c1\uff0c\u7ecf\u5386\u8fc7\u6d88\u8d39\u73af\u5883\u7684\u8d77\u4f0f\u548c\u6d88\u8d39\u8005\u9700\u6c42\u7684\u53d8\u5316\uff0c\u5c24\u5176\u662f\u75ab\u60c5\u4ee5\u6765\u7f8e\u5986\u5e02\u573a\u96c6\u4f53\u9047\u51b7\u4e0b\uff0c\u54c1\u724c\u540c\u65f6\u9762\u4e34\u7740\u8425\u9500\u75db\u70b9\u548c\u589e\u957f\u96be\u9898\u3002\u800c\u91cd\u538b\u4e0b\u5c48\u81e3\u6c0f\u6709\u6548\u62b5\u5fa1\u51b2\u51fb\u7684\u7ecf\u9a8c\uff0c\u4e3a\u7f8e\u5986\u96f6\u552e\u5546\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b0\u7684\u7a81\u56f4\u601d\u8def\u3002<\/strong><\/p>\n
\u56f4\u7ed5\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u5c48\u81e3\u6c0f\u65e9\u5728\u75ab\u60c5\u524d\u5df2\u52a0\u5927\u6570\u5b57\u57fa\u5efa\u6295\u5165\u548c\u5e03\u5c40\uff0c\u628a\u7ebf\u4e0b\u95e8\u5e97\u4e0e\u5c0f\u7a0b\u5e8f\u3001\u4f01\u4e1a\u5fae\u4fe1\u3001\u793e\u7fa4\u7b49\u878d\u5408\u6253\u901a\uff0c\u6253\u9020O+O\u96f6\u552e\u6a21\u5f0f\u3002\u524d\u77bb\u6027\u7b56\u7565\u9020\u5c31\u62b5\u5fa1\u51b2\u51fb\u7684\u94e0\u7532\uff0c\u5c48\u81e3\u6c0f\u95e8\u5e97\u548c\u5c0f\u7a0b\u5e8f\u5f62\u6210\u534f\u540c\u6548\u5e94\uff0c\u5e76\u501f\u52a9BA\u4f01\u4e1a\u5fae\u4fe1\u548c4300\u4e07\u6d88\u8d39\u8005\u5efa\u7acb\u4e86\u66f4\u4e3a\u7d27\u5bc6\u548c\u957f\u4e45\u7684\u8054\u7cfb\u3002O+O\u6a21\u5f0f\u4e0b\uff0c\u5c48\u81e3\u6c0f\u878d\u5408\u591a\u5143\u89e6\u70b9\u8986\u76d6\u6d88\u8d39\u8005\u4ece\u4f53\u9a8c\u3001\u54a8\u8be2\u3001\u6d88\u8d39\u53ca\u590d\u8d2d\u7684\u5168\u8fc7\u7a0b\u3002<\/p>\n
\u75ab\u60c5\u4ee5\u6765\uff0cO+O\u6a21\u5f0f\u4e0d\u4ec5\u5bf9\u5b9e\u4f53\u5e97\u9500\u552e\u989d\u5e76\u6ca1\u6709\u4ea7\u751f\u51b2\u51fb\uff0c\u53cd\u800c\u5e2e\u52a9\u62b5\u6d88\u7ebf\u4e0b\u5b9e\u4f53\u96f6\u552e\u53d7\u5230\u7684\u5f71\u54cd\u30022022\u5e74\uff0c\u5c48\u81e3\u6c0f\u7ebf\u4e0a\u9500\u552e\u4f9d\u7136\u5f55\u5f97\u53cc\u4f4d\u6570\u589e\u957f\u7387\u3002<\/p>\n
\u5982\u679c\u8bf4\u5177\u5907\u4e86\u524d\u77bb\u6027\u7684\u6218\u7565\uff0c\u5e76\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u5904\u4e8e\u9886\u5148\uff0c\u90a3\u8fd9\u4e9b\u8fd8\u8fdc\u8fdc\u4e0d\u591f\u3002\u5f53\u96f6\u552e\u884c\u4e1a\u90fd\u5411\u201c\u6570\u5b57\u5316\u8425\u9500\u201d\u8f6c\u578b\u7684\u65f6\u5019\uff0c\u5404\u5bb6\u8fd8\u5f97\u6709\u81ea\u5df1\u7684\u6838\u5fc3\u4f18\u52bf\u3002<\/p>\n
\u5728\u4e2d\u56fd\u5185\u5730\u5e02\u573a\u5df2\u6709\u957f\u8fbe30\u591a\u5e74\u7684\u8fd0\u8425\u7ecf\u9a8c\uff0c\u5c48\u81e3\u6c0f\u79ef\u7d2f\u8d852\u4ebf\u7528\u6237\u548c6000\u591a\u4e07\u4ed8\u8d39\u4f1a\u5458\uff0c\u8986\u76d6\u4e5d\u6210\u4ee5\u4e0a\u5e74\u9f84\u572818-45\u5c81\u7684\u4e2d\u56fd\u57ce\u5e02\u5973\u6027\u3002\u8fd9\u4e00\u4e30\u539a\u7684\u7528\u6237\u8d44\u4ea7\u662f\u5c48\u81e3\u6c0f\u5f97\u4ee5\u8f6c\u53d8\u8fd0\u8425\u601d\u7ef4\u7684\u57fa\u7840\u3002\u800c\u6301\u7eed\u63a8\u8fdbO+O\u6a21\u5f0f\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5c48\u81e3\u6c0f\u5df2\u7ecf\u660e\u786e\u611f\u77e5\uff1a\u672a\u6765\u96f6\u552e\u6838\u5fc3\u4e0d\u518d\u662f\u8fd0\u8425\u201c\u95e8\u5e97\u201d\uff0c\u800c\u662f\u8fd0\u8425\u201c\u987e\u5ba2\u201d\u3002<\/strong><\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/2023032003185975.jpg\")
<\/p>\n<\/div>
\u6570\u5b57\u65f6\u4ee3\u54c1\u724c\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\uff0c\u662f\u56de\u5f52\u6d88\u8d39\u8005\u5173\u7cfb\u8fd9\u4e00\u57fa\u672c\u76d8\uff0c\u5c06\u6d88\u8d39\u8005\u4ece\u6e20\u9053\u6216\u5a92\u4f53\u89c6\u89d2\u7684\u76ee\u6807\u53d7\u4f17\u8f6c\u6362\u4e3a\u53ef\u8fd0\u8425\u7684\u54c1\u724c\u8d44\u4ea7\u3002<\/strong>\u5c48\u81e3\u6c0f\u56f4\u7ed5\u987e\u5ba2\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff0cCustomer Lifetime Value\uff09\u7684\u7ecf\u8425\u6307\u6807\uff0c\u501f\u52a9\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u6574\u5408\u5c48\u81e3\u6c0f\u670d\u52a1\u52a9\u624b\u3001\u77ed\u4fe1\u3001\u4f01\u4e1a\u5fae\u4fe1\u3001\u793e\u7fa4\u7b49\u591a\u5143\u7cbe\u51c6\u89e6\u8fbe\u624b\u6bb5\uff0c\u5b9e\u73b0\u7cbe\u7ec6\u5316\u7528\u6237\u8fd0\u8425\uff0c\u5ef6\u957f\u987e\u5ba2\u751f\u547d\u5468\u671f\u3002\u968f\u7740CLV\u8fd0\u8425\u6301\u7eed\u6df1\u5165\uff0c\u5c48\u81e3\u6c0f\u7528\u6237\u9ecf\u6027\u4e0d\u65ad\u63d0\u9ad8\u3002\u76ee\u524dO+O\u987e\u5ba2\u6d88\u8d39\u9891\u6b21\u3001\u6d88\u8d39\u91d1\u989d\u662f\u7eaf\u7ebf\u4e0b\u7528\u6237\u76843.1\u500d\uff0c\u4e14\u8fd0\u8425\u540e\u4f1a\u5458\u5f53\u6708\u56de\u8d2d\u7387\u63d0\u5347\u8fd11\u500d\u3002<\/p>\n
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/2023032003190518.jpg\")
<\/p>\n<\/div>
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/03\/2023032003191019.jpg\")
<\/p>\n<\/div>
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