{"id":9408,"date":"2018-04-03T10:10:36","date_gmt":"2018-04-03T02:10:36","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9408"},"modified":"2019-01-30T19:56:05","modified_gmt":"2019-01-30T11:56:05","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/9408.html","title":{"rendered":"\u589e\u957f\u7684\u91ce\u671b\u548c\u7ec8\u5c40@\u589e\u957f\u5b98\u7814\u7a76\u9662"},"content":{"rendered":"<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u5927\u5bb6\u597d\uff0c\u6211\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%8c%83%e5%86%b0\" title=\"\u8303\u51b0\" target=\"_blank\">\u8303\u51b0<\/a><\/span>\uff0c\u5199\u4e86\u672c\u300a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" 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Growth \u7b56\u7565\u7ecf\u8fc7\u8d44\u672c\u5ba1\u9605\u548c\u5e02\u573a\u68c0\u9a8c\uff0c\u6cdb\u5316\u6210\u4e00\u79cd\u4e1a\u5185\u901a\u8bc6\uff0c\u7adf\u5802\u800c\u7687\u4e4b\u4ece\u5e55\u540e\u8d70\u5411\u53f0\u524d\uff0c\u8b6c\u5982\uff1a<\/p>\n<ul>\n<li>\u793e\u4ea4\u7f51\u7edc\u7684\u51b7\u542f\u52a8\uff0c\u628a\u5973\u6027\u964d\u683c\u4e3a\u529f\u80fd\u6027\u73a9\u7269\uff0c\u5c06\u5ba2\u7fa4\u81ea\u7136\u5212\u5206\u4e3a\u9a9a\u5f04\u8005\u548c\u610f\u6deb\u8005\uff0c\u524d\u8005\u6311\u9017\u62e8\u5f04\uff0c\u540e\u8005\u66f3\u5c3e\u6dcc\u6d25\uff0c\u5728\u4eba\u4e3a\u5236\u9020\u7684\u9ad8\u6d53\u5ea6\u8377\u5c14\u8499\u4e2d\u64a9\u52a8\u7528\u6237\u9f20\u6807\u548c\u6307\u5c16\uff1b<\/li>\n<li>\u5fae\u4fe1\u793e\u7fa4\u7684\u75c5\u6bd2\u88c2\u53d8\uff0c\u628a\u96f6\u8fb9\u9645\u6210\u672c\u7684\u4fb5\u6743\u5185\u5bb9\u5305\u88c5\u6210\u7a00\u7f3a\u8d44\u6e90\uff0c\u7528\u4e00\u6839\u7ef3\u5b50\u4ece\u9ad8\u7a7a\u60ac\u540a\u4e0b\u6765\uff0c\u6fc0\u8d77\u4e0d\u660e\u89c9\u5389\u7684\u7fa4\u4f17\u75af\u72c2\u54c4\u62a2\uff0c\u64cd\u76d8\u8005\u5219\u4fef\u77b0\u4f17\u751f\u62bf\u5634\u800c\u7b11\uff0c\u6e90\u6e90\u4e0d\u65ad\u6536\u5272\u667a\u5546\u7a0e\uff1b<\/li>\n<li>\u8d44\u8baf\u5a92\u4f53\u7684\u63a8\u9001\u7b56\u7565\uff0c\u8c04\u5a9a\u987a\u5e94\u548c\u8086\u610f\u8150\u5316\u8bfb\u8005\u7684\u7acb\u573a\u4e09\u89c2\uff0c\u52fe\u5f15\u7528\u6237\u5c06\u5927\u628a\u7684\u65f6\u95f4\u629b\u6d12\u5728\u5c42\u51fa\u4e0d\u7a77\u7684\u65e0\u804a\u4e8b\u60c5\u4e0a\uff0c\u4ee5\u72ac\u5112\u6ce8\u610f\u8bba\u8c03\u4e3a\u6321\u7bad\u724c\uff0c\u81ea\u89c9\u5145\u5f53\u7740\u300ctittytainment \u7406\u8bba\u300d\u4e0b\u90a3\u9897\u585e\u5165\u7528\u6237\u53e3\u4e2d\u7684\u5976\u5634\u3002<\/li>\n<li>\u884c\u4e1a\u5784\u65ad\u8005\u7684\u53d8\u73b0\u624b\u6bb5\uff0c\u5c06\u5927\u6570\u636e\u6740\u719f\u53d1\u6325\u5f97\u6dcb\u6f13\u5c3d\u81f4\uff0c\u4ed8\u8d39\u4f1a\u5458\u88ab\u8feb\u89c2\u770b\u66f4\u957f\u65f6\u6bb5\u7684\u89c6\u9891\u5e7f\u544a\uff0c\u6253\u8f66\u7528\u6237\u5728\u906d\u9047\u4f4e\u52a3\u670d\u52a1\u65f6\u6295\u8bc9\u65e0\u95e8\uff0c\u88ab\u9274\u5b9a\u4e3a\u9ad8\u652f\u4ed8\u80fd\u529b\u7684\u4eba\u7fa4\u4e0d\u89c9\u95f4\u638f\u66f4\u591a\u94b1\u8d2d\u7968\u2026\u2026<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u7ec6\u5fae\u800c\u9690\u79d8\u7684\u6076\u79ef\u6512\u6210\u52bf\u65f6\uff0c\u4fbf\u5df2\u96be\u904f\u5236\uff0c\u4ee5\u81f3\u96ea\u5d29\u7684\u65f6\u5019\uff0c\u6ca1\u6709\u4e00\u7247\u96ea\u82b1\u80c6\u6562\u58f0\u79f0\u81ea\u5df1\u662f\u65e0\u8f9c\u7684\u3002\u51e1\u6b64\u79cd\u79cd\uff0c\u4ee5\u727a\u7272\u7528\u6237\u4f5c\u70ae\u7070\u652b\u5229\u7684\u96f6\u548c\u6e38\u620f\uff0c\u751a\u81f3\u62ab\u7740\u300cGrowth Hacking\u300d\u7684\u5916\u8863\u5927\u884c\u5176\u9053\uff0c\u90fd\u662f\u5bf9\u589e\u957f\u4e4b\u4e49\u7684\u66f2\u89e3\u3002<\/p>\n<p>\u5f53\u6bcf\u4e00\u4e2a\u65b0\u7684\u589e\u957f\u6280\u5de7\u7684\u7ea2\u5229\u671f\u8d8a\u6765\u8d8a\u77ed\uff0c\u4f4e\u53cd\u9988\u3001\u9ad8\u5bc6\u5ea6\u7684\u6a21\u5f0f\u6b63\u5728\u547c\u5524\u4ef7\u503c\u56de\u5f52\u3002<\/p>\n<p>\u53ef\u6015\u7684\u662f\uff0c\u66dd\u9732\u5728\u4f17\u76ee\u777d\u777d\u4e4b\u4e0b\u7684\u4e5f\u53ea\u662f\u51b0\u5c71\u4e00\u89d2\u3002\u90a3\u4e9b\u76d8\u8e1e\u50b2\u7acb\u9876\u5cf0\u7684\u4f01\u4e1a\uff0c\u4e0d\u77e5\u5728\u632f\u804b\u53d1\u8069\u7684\u4e0a\u5e02\u949f\u54cd\u8d77\u65f6\uff0c\u662f\u5426\u5df2\u7136\u5b9a\u683c\u51fa\u6e05\u6670\u7684\u8fb9\u754c\u548c\u5e95\u7ebf\u3002\u5bf9\u589e\u957f\u7684\u91ce\u671b\u548c\u7231\u6068\u4ea4\u52a0\u7684\u60c5\u7eea\uff0c\u5982\u540c\u4e00\u67c4\u59cb\u7ec8\u9ad8\u60ac\u5728\u4f01\u4e1a\u5bb6\u5934\u4e0a\u7684\u8fbe\u6469\u514b\u5229\u65af\u4e4b\u5251\uff0c\u8feb\u4f7f\u51b3\u7b56\u8005\u5c61\u8bd5\u4e0d\u723d\u5730\u75af\u72c2\u8e29\u8e0f\u65af\u91d1\u7eb3\u7bb1\u7684\u77ed\u671f\u5956\u52b1\u6309\u94ae\u3002<\/p>\n<p>\u65e0\u602a\u4e4e\uff0c\u5f53\u6709\u884c\u4e1a\u6405\u5c40\u8005\u5982\u9cb6\u9c7c\u822c\u8fdb\u573a\uff0c\u5411 big players \u53d1\u8d77\u8fdb\u51fb\u65f6\uff0c\u7528\u6237\u4eec\u6295\u6ce8\u4ee5\u671f\u5f85\u82f1\u96c4\u822c\u7684\u8083\u7a46\u773c\u795e\u3002\u7136\u800c\u5343\u5e06\u8fc7\u5c3d\uff0c\u6709\u591a\u5c11\u4eba\u80fd\u59cb\u7ec8\u5982\u4e00\u575a\u5b88\u521d\u5fc3\uff0c\u53c8\u6709\u591a\u5c11\u4eba\u4e0e\u6076\u9f99\u7f20\u6597\u8fc7\u540e\uff0c\u81ea\u8eab\u4ea6\u6210\u4e3a\u6076\u9f99\uff1f<\/p>\n<h3>3<\/h3>\n<p>\u5c3d\u7ba1\u5e02\u9762\u4e0a\u6253\u7740\u300c\u589e\u957f\u300d\u65d7\u53f7\u7684\u4ea7\u54c1\/\u8fd0\u8425\/\u5e02\u573a\u300c\u7545\u9500\u4e66\u300d\u5c61\u89c1\u4e0d\u9c9c\uff0c\u5404\u7c7b\u589e\u957f\u8bb2\u5e08\u55b7\u6d8c\u800c\u51fa\uff0c\u5f62\u5f62\u8272\u8272\u7684\u57f9\u8bad\u73ed\u3001\u5b66\u4e60\u8425\u3001workshop \u6536\u5272\u7740\u773c\u7403\u4e0e\u6d41\u91cf\uff0c\u767e\u5bb6\u4e89\u9e23\u767e\u82b1\u9f50\u653e\u7684\u601d\u6f6e\u62f1\u51fa\u4e00\u6d3e\u865a\u5047\u7684\u7e41\u8363\u666f\u8c61\uff0c\u6211\u81ea\u5df1\u4e5f\u66fe\u5728\u601d\u8003\u4e0d\u5468\u65f6\u88ab\u5ffd\u60a0\u8e5a\u8fc7\u51e0\u8d9f\u6d51\u6c34\uff0c\u4f46\u662f\u4e2a\u4eba\u7ec6\u601d\u4e4b\u4e0b\uff0c\u9887\u591a\u5fae\u8bcd\uff1a<\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u6211\u770b\u5230\u6709\u5173\u589e\u957f\u7406\u8bba\u7684\u79d1\u5b66\u8457\u8ff0\uff0c\u56e0\u5176\u89c4\u683c\u8303\u5f0f\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u5bf9\u4e8e\u7eb5\u5411\u6df1\u5ea6\u6709\u8fd1\u4e4e\u82db\u523b\u7684\u8981\u6c42\uff0c\u6a21\u578b\u63a8\u5bfc\u548c\u6570\u636e\u5206\u6790\u5e38\u4ee5\u6df1\u9083\u7070\u8272\u7684\u9762\u76ee\u5448\u73b0\uff0c\u67af\u71e5\u5b64\u72ec\uff0c\u5bfc\u81f4\u5f85\u5b57\u6df1\u95fa\u3001\u65e0\u4eba\u613f\u8bc6\uff0c\u6700\u7ec8\u53ea\u80fd\u5c40\u9650\u5728\u5c0f\u8303\u56f4\u7684\u6280\u672f\u5708\u5b66\u672f\u5708\u5185\u6d41\u8f6c\uff0c\u65e0\u6cd5\u5728\u66f4\u5927\u8303\u56f4\u5185\u8f6c\u5316\u6210\u751f\u4ea7\u529b\uff1b<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5de7\u8a00\u4ee4\u8272\u5584\u4e8e\u64cd\u5f04\u8bfb\u8005\u60c5\u7eea\u7684\u4e8b\u540e\u8bf8\u845b\u4eae\u4eec\uff0c\u79c9\u6301\u7740\u4e2d\u56fd\u793e\u4f1a\u76db\u884c\u7684\u6210\u738b\u8d25\u5bc7\u5f0f\u7684\u8fbe\u5c14\u6587\u8bba\u8c03\uff0c\u300c\u8131\u79bb\u5242\u91cf\u8c08\u6bd2\u6027\u300d\u5730\u5c06\u521b\u4e1a\u7ed3\u679c\u7684\u7ec8\u5c40\u4e0e\u4e00\u57ce\u4e00\u6c60\u7684\u5f97\u5931\u5f3a\u884c\u6302\u94a9\u5f52\u56e0\uff0c\u81ea\u89c9\u7ad9\u961f\u5230\u80dc\u8005\u7684\u53f2\u5b98\u9635\u8425\uff0c\u7b14\u4e0b\u751f\u98ce\u5c06\u8d25\u8005\u7684\u75d5\u8ff9\u626b\u5165\u5386\u53f2\u7684\u5c18\u57c3\uff0c\u8fd9\u80cc\u540e\u7684\u52a8\u673a\u548c\u5229\u76ca\u94fe\u6761\u6216\u8bb8\u9519\u7efc\u590d\u6742\u3002<\/p>\n<p>\u80fd\u591f\u516c\u5f00\u53d1\u5e03\u7684\u6587\u5b57\u663e\u7136\u5df2\u7ecf\u7ecf\u8fc7\u7f72\u540d\u8005\u7684\u81ea\u6211\u5ba1\u6838\uff0c\u5373\u4fbf\u662f\u6211\u90a3\u672c\u88ab\u4e1a\u754c\u8a89\u4e3a\u521b\u4e1a\u589e\u957f\u9886\u57df\u300c\u8475\u82b1\u5b9d\u5178\u300d\u7684\u300a\u589e\u957f\u9ed1\u5ba2\u300b\uff0c\u4e5f\u4e0d\u8fc7\u662f\u300c\u4e5d\u9634\u771f\u7ecf\u300d\u88ab\u8feb\u5220\u51cf\u6389\u654f\u611f\u6bb5\u843d\u3001\u96f6\u843d\u800c\u6210\u7684\u9609\u5272\u7248\u3002<\/p>\n<p>\u5373\u4fbf\u662f\u4e1a\u754c\u75af\u4f20\u3001\u91d1\u53e5\u8fed\u51fa\u7684\u9526\u7ee3\u6587\u7ae0\uff0c\u4e5f\u53ea\u662f\u6210\u529f\u5b9e\u8df5\u7684\u6709\u9650\u6a21\u62df\u7269\u3002\u81f3\u4e8e\u65e5\u5149\u5e95\u4e0b MVP \u5750\u800c\u8bba\u9053\uff0c\u6e56\u7554\u7985\u9662 KOL \u5404\u9886\u98ce\u9a9a\uff0c\u6c47\u603b\u7ed3\u96c6\u6210\u7684\u4e00\u7bc7\u7bc7\u6587\u6c14\u6d41\u52a8\u3001\u8bcd\u91c7\u7cbe\u70bc\u7684\u65ad\u7ae0\u5b9d\u5178\uff0c\u66f4\u662f\u68c0\u9a8c\u72ec\u7acb\u601d\u7ef4\u7684\u8003\u9898\u3002<\/p>\n<p>\u8bdd\u8bf4\uff0c\u4f60\u771f\u7684\u76f8\u4fe1\u638c\u63a7\u4e86\u4f601\/4\u65e5\u5747\u4f7f\u7528\u65f6\u957f\u7684\u5927\u4f6c\u5e0c\u671b\u4f60\u300c\u7528\u5b8c\u5373\u8d70\u300d\u5417\uff1f<\/p>\n<h3>4<\/h3>\n<p>\u6bd4\u8d77\u521d\u521b\u516c\u53f8\u5982\u4f55\u5bfb\u6c42 Product\/Market Fit\uff08<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff09 \u6253\u9020\u81ea\u5df1\u7684 Growth Flying Wheel\uff08\u589e\u957f\u98de\u8f6e\uff09\u3001\u600e\u6837\u5b9a\u4ef7\u786e\u4fdd LTV &gt; CAC \u3001\u63d0\u5347\u75c5\u6bd2\u7cfb\u6570 K \u7684\u5b9e\u64cd\u65b9\u6cd5\u3001\u7cbe\u76ca\u521b\u4e1a\u6a21\u5f0f\u4e0b\u5982\u4f55\u8bbe\u8ba1 MVP \u7b49\u300c\u6559\u79d1\u4e66\u822c\u300d\u7684\u7ecf\u5178\u8c1c\u9898\uff0c\u6211\u8bd5\u56fe\u5728\u6b64\u57fa\u7840\u4e4b\u4e0a\uff0c\u62c6\u89e3\u66f4\u591a\u5f71\u54cd\u589e\u957f\u5168\u5c40\u7684\u73b0\u5b9e\u56e0\u7d20\uff0c\u5f62\u6210\u4e00\u5957\u5206\u6790\u3001\u9a8c\u8bc1\u7684\u79d1\u5b66\u589e\u957f\u65b9\u6cd5\u8bba\u3002<\/p>\n<p>\u6211\u4eec\u5e0c\u671b\u5728\u8fd9\u4e2a\u53d8\u5e7b\u83ab\u6d4b\u7684\u65f6\u4ee3\uff0c\u6452\u5f03\u55a7\u54d7\u4e00\u65f6\u7684\u4f0e\u4fe9\u628a\u620f\uff0c\u6293\u4f4f\u90a3\u4e9b\u6839\u6e90\u548c\u6052\u4e45\u7684\u4e1c\u897f\uff0c\u7b14\u4e0b\u6d41\u8f6c\u7684\u8bb0\u4f20\u80fd\u666e\u4e16\u589e\u503c\u3002<\/p>\n<p>\u6211\u4eec\u65e2\u4f1a\u63a2\u7a76\u6570\u636e\u9a71\u52a8\u589e\u957f\u7684\u6df1\u5ea6\u8bdd\u9898\uff0c\u4e5f\u5c06\u6d89\u730e\u533a\u5757\u94fe\u65f6\u4ee3 tokenization \u7ecf\u6d4e\u7684\u8fd0\u8f6c\u6a21\u5f0f\uff1b\u65e2\u6709\u9762\u5411\u51fa\u6d77\u6dd8\u91d1\u7684\u9ed1\u79d1\u6280\u624b\u6bb5\u5927\u62ab\u9732\uff0c\u4e5f\u5c06\u520a\u53d1\u81ea\u5a92\u4f53\u65f6\u4ee3\u5fae\u4fe1\u88c2\u53d8\u8425\u9500\u7684\u5e55\u540e\u6697\u7bb1\u3002\u603b\u4e4b\uff0c\u4e00\u5207\u670d\u52a1\u4e8e\u589e\u957f\u3002<\/p>\n<p>\u65f6\u5371\u59cb\u8bc6\u4e0d\u4e16\u624d\uff0c\u6211\u4eec\u5c06\u904d\u8bbf\u884c\u4e1a\u7684\u9996\u5e2d\u589e\u957f\u5b98\uff08Chief Growth Officer, CGO\uff09\uff0c\u5c06\u6210\u529f\u5b9e\u8df5\u548c\u5931\u8d25\u590d\u76d8\u8131\u654f\u6652\u5e72\u540e\u8f93\u51fa\u3002\u7845\u8c37\u6709\u4e00\u4f17 Growth \u9886\u57df\u7684\u5927\u725b\u5982 Ed Baker\u3001Andrew Chen\u3001Sean Ellis\uff0c\u56fd\u5185\u9700\u8981\u66f4\u591a\u58f0\u97f3\u3002\u5b83\u4eec\u6216\u8bb8\u626e\u6f14\u4f60\u7ede\u5c3d\u8111\u6c41\u4e4b\u9645\u7684\u4e00\u5242\u63d0\u70b9\u826f\u65b9\uff0c\u6216\u8bb8\u6210\u4e3a\u4f60\u5411 BOSS \u4ed7\u4e49\u76f4\u8c0f\u7533\u8bf7\u8d44\u6e90\u65f6\u7684\u6709\u529b\u80cc\u4e66\uff0c\u53c8\u6216\u8005\u662f\u4f60\u8eab\u9677\u684e\u688f\u5984\u56fe\u5207\u6362\u516c\u53f8\u8d5b\u9053\u7684\u4fa7\u5199\u53c2\u8003\u3002<\/p>\n<p>\u6211\u4eec\u4e5f\u5c06\u7ec4\u7ec7\u5404\u5730\u793e\u7fa4\u548c\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u53ec\u96c6\u51b2\u950b\u9677\u9635\u7684\u524d\u6cbf\u9886\u8896\u4e92\u901a\u6709\u65e0\uff0c\u6216\u8bb8\u77ed\u77ed 10 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