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\u6280\u672f\u548c\u4ea7\u54c1\u4eff\u4f5b\u4e0d\u518d\u5177\u5907\u7ade\u4e89\u529b\uff0c\u6d41\u91cf\u548c\u8d44\u672c\u4fe8\u7136\u6210\u4e86\u9501\u5b9a\u7ec8\u5c40\u7684\u5173\u952e\u3002\u540e\u8d77\u4e4b\u79c0\u501a\u4ed7\u5e73\u53f0\u89c4\u6a21\u4e71\u62f3\u6253\u6b7b\u8001\u5e08\u5085\uff0c\u5b9e\u4f53\u5be1\u5934\u628a\u6301\u7ebf\u4e0b\u5165\u53e3\u4e09\u5343\u95e8\u5e97\u6b32\u541e\u5434\u3002<\/p>\n
\u8fd1\u4e24\u5e74\u6765\uff0c\u6211\u901a\u8fc7\u54a8\u8be2\u3001\u8bbf\u8c08\u3001\u5c3d\u8c03\u7b49\u5f62\u5f0f\u8fd1\u8ddd\u79bb\u89c2\u6d4b\u6570\u767e\u5bb6\u4f01\u4e1a\uff0c\u8fd9\u5176\u4e2d\u65e2\u6709\u4e16\u754c\u4e94\u767e\u5f3a\u3001\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\u516c\u53f8\u3001\u73b0\u91d1\u5145\u88d5\u7684\u65e0\u5195\u4e4b\u738b\uff0c\u53c8\u4e0d\u4e4f\u5728\u5de8\u5934\u6797\u7acb\u4e2d\u6495\u88c2\u7f45\u9699\u4e58\u52bf\u800c\u4e0a\u7684\u8d44\u672c\u65b0\u8d35\u3001\u51c6\u72ec\u89d2\u517d\u3001\u7ec6\u5206\u9886\u57df\u7684\u9690\u5f62\u51a0\u519b\u3002<\/p>\n
\u65e0\u8bba\u805a\u5149\u706f\u4e0b\u7684\u5149\u73af\u5982\u4f55\u70ab\u76ee\uff0c\u63a2\u5bfb\u5b9e\u8d28\u589e\u957f\u7684\u8def\u5f84\u59cb\u7ec8\u8346\u68d8\u5bc6\u5e03\uff0c\u5f62\u5f62\u8272\u8272\u7684\u516c\u53f8\u76f8\u7ee7\u4e0a\u6f14\u7740\u82b1\u5f0f\u4ec6\u8857\uff1a<\/p>\n
\u9ad8\u6b4c\u731b\u8fdb\u7684\u65f6\u4ee3\uff0c\u4e00\u5207\u95ee\u9898\u7686\u88ab\u63a9\u85cf\u3002\u7136\u800c\u7ea2\u5229\u6b86\u5c3d\uff0c\u6210\u672c\u98d9\u5347\uff0c\u65e0\u6570\u66fe\u7ecf\u89c1\u8bc1\u884c\u4e1a\u660e\u661f\u5d1b\u8d77\u7684\u5947\u6280\u6deb\u5de7\uff0c\u5728\u5b8c\u6210\u4e86\u5b83\u7684\u5386\u53f2\u4efb\u52a1\u540e\uff0c\u5934\u4e5f\u4e0d\u56de\u5730\u5411\u8c37\u5e95\u8d70\u53bb\u3002<\/p>\n
\u589e\u957f\u8d1f\u8d23\u4eba\u5982\u4f55\u8f97\u8f6c\u817e\u632a\u6210\u4e3a\u4e86\u4e1a\u754c\u666e\u904d\u7684\u7126\u70b9\u3002\u4f60\u4f1a\u53d1\u73b0\uff0c\u90a3\u4e9b\u6700\u5177\u667a\u6167\u773c\u5149\u548c\u9a84\u4eba\u4e1a\u7ee9\u7684\u589e\u957f\u8d1f\u8d23\u4eba\uff0c\u5e76\u975e\u7f04\u9ed8\u4e0d\u8a00\u95ed\u95e8\u9020\u8f66\u3002\u4ed6\u4eec\u6bd4\u4efb\u4f55\u65f6\u5019\u66f4\u6e34\u671b\u4ea4\u6d41\u53d1\u58f0\u3002<\/p>\n
\u4e09\u5e74\u524d\uff0c\u6211\u4ece\u4e0a\u6d77\u5317\u6f02\uff0c\u89c1\u60ef\u4e86\u9b54\u90fd\u9633\u6625\u767d\u96ea\u5f0f\u7684\u521b\u4e1a\u98ce\u683c\uff0c\u521d\u4e34\u5e1d\u90fd\u611f\u53d7\u5230\u5f3a\u70c8\u7684\u6587\u5316\u51b2\u51fb\uff0c\u4e5f\u628a\u8fc7\u5f80\u5bf9\u4e2d\u56fd\u7edd\u5927\u591a\u6570\u666e\u901a\u7f51\u6c11\u7684\u6807\u51c6\u753b\u50cf\u91cd\u6784\u4e86\u4e00\u8f6e\u8ba4\u77e5\u3002<\/p>\n
\u5f53\u65f6\u6211\u53d1\u4e86\u4e00\u6761\u670b\u53cb\u5708\uff1a\u300c\u547c\u5578\u7684\uff0c\u51dd\u564e\u7684\uff0c\u9576\u91d1\u7684\uff0c\u6d78\u6deb\u7684\uff0c\u751a\u56a3\u5c18\u4e0a\u7684\uff0c\u6697\u6d8c\u5730\u4e0b\u7684\uff0c\u72d0\u5047\u864e\u5a01\u7684\uff0c\u8747\u8425\u72d7\u82df\u7684\uff0c\u4fef\u4ef0\u4e00\u751f\u7684\uff0c\u4fef\u5367\u4e00\u6491\u7684\u3002\u300d<\/p>\n
\u5c31\u5dee\u4e2a\u80fd\u8c31\u66f2\u7684\u628a\u5b83\u5531\u51fa\u6765\u4e86\u3002<\/p>\n
\u5728\u5317\u4eac\uff0c\u6211\u611f\u53d7\u5230\u610f\u6c14\u98ce\u53d1\uff0c\u4e5f\u76ee\u7779\u8fc7\u9e1f\u5c3d\u5f13\u85cf\uff0c\u63a5\u53d7\u8fc7\u6700\u9ad8\u903c\u683c\u7684\u6b3e\u5f85\uff0c\u4e5f\u89c1\u8bc6\u4e86\u6700\u4f4e\u5e95\u7ebf\u7684\u64cd\u4f5c\u3002\u67d0\u4e9b\u9971\u53d7\u9119\u5937\u7684 Growth \u7b56\u7565\u7ecf\u8fc7\u8d44\u672c\u5ba1\u9605\u548c\u5e02\u573a\u68c0\u9a8c\uff0c\u6cdb\u5316\u6210\u4e00\u79cd\u4e1a\u5185\u901a\u8bc6\uff0c\u7adf\u5802\u800c\u7687\u4e4b\u4ece\u5e55\u540e\u8d70\u5411\u53f0\u524d\uff0c\u8b6c\u5982\uff1a<\/p>\n
\u8fd9\u4e9b\u7ec6\u5fae\u800c\u9690\u79d8\u7684\u6076\u79ef\u6512\u6210\u52bf\u65f6\uff0c\u4fbf\u5df2\u96be\u904f\u5236\uff0c\u4ee5\u81f3\u96ea\u5d29\u7684\u65f6\u5019\uff0c\u6ca1\u6709\u4e00\u7247\u96ea\u82b1\u80c6\u6562\u58f0\u79f0\u81ea\u5df1\u662f\u65e0\u8f9c\u7684\u3002\u51e1\u6b64\u79cd\u79cd\uff0c\u4ee5\u727a\u7272\u7528\u6237\u4f5c\u70ae\u7070\u652b\u5229\u7684\u96f6\u548c\u6e38\u620f\uff0c\u751a\u81f3\u62ab\u7740\u300cGrowth Hacking\u300d\u7684\u5916\u8863\u5927\u884c\u5176\u9053\uff0c\u90fd\u662f\u5bf9\u589e\u957f\u4e4b\u4e49\u7684\u66f2\u89e3\u3002<\/p>\n
\u5f53\u6bcf\u4e00\u4e2a\u65b0\u7684\u589e\u957f\u6280\u5de7\u7684\u7ea2\u5229\u671f\u8d8a\u6765\u8d8a\u77ed\uff0c\u4f4e\u53cd\u9988\u3001\u9ad8\u5bc6\u5ea6\u7684\u6a21\u5f0f\u6b63\u5728\u547c\u5524\u4ef7\u503c\u56de\u5f52\u3002<\/p>\n
\u53ef\u6015\u7684\u662f\uff0c\u66dd\u9732\u5728\u4f17\u76ee\u777d\u777d\u4e4b\u4e0b\u7684\u4e5f\u53ea\u662f\u51b0\u5c71\u4e00\u89d2\u3002\u90a3\u4e9b\u76d8\u8e1e\u50b2\u7acb\u9876\u5cf0\u7684\u4f01\u4e1a\uff0c\u4e0d\u77e5\u5728\u632f\u804b\u53d1\u8069\u7684\u4e0a\u5e02\u949f\u54cd\u8d77\u65f6\uff0c\u662f\u5426\u5df2\u7136\u5b9a\u683c\u51fa\u6e05\u6670\u7684\u8fb9\u754c\u548c\u5e95\u7ebf\u3002\u5bf9\u589e\u957f\u7684\u91ce\u671b\u548c\u7231\u6068\u4ea4\u52a0\u7684\u60c5\u7eea\uff0c\u5982\u540c\u4e00\u67c4\u59cb\u7ec8\u9ad8\u60ac\u5728\u4f01\u4e1a\u5bb6\u5934\u4e0a\u7684\u8fbe\u6469\u514b\u5229\u65af\u4e4b\u5251\uff0c\u8feb\u4f7f\u51b3\u7b56\u8005\u5c61\u8bd5\u4e0d\u723d\u5730\u75af\u72c2\u8e29\u8e0f\u65af\u91d1\u7eb3\u7bb1\u7684\u77ed\u671f\u5956\u52b1\u6309\u94ae\u3002<\/p>\n
\u65e0\u602a\u4e4e\uff0c\u5f53\u6709\u884c\u4e1a\u6405\u5c40\u8005\u5982\u9cb6\u9c7c\u822c\u8fdb\u573a\uff0c\u5411 big players \u53d1\u8d77\u8fdb\u51fb\u65f6\uff0c\u7528\u6237\u4eec\u6295\u6ce8\u4ee5\u671f\u5f85\u82f1\u96c4\u822c\u7684\u8083\u7a46\u773c\u795e\u3002\u7136\u800c\u5343\u5e06\u8fc7\u5c3d\uff0c\u6709\u591a\u5c11\u4eba\u80fd\u59cb\u7ec8\u5982\u4e00\u575a\u5b88\u521d\u5fc3\uff0c\u53c8\u6709\u591a\u5c11\u4eba\u4e0e\u6076\u9f99\u7f20\u6597\u8fc7\u540e\uff0c\u81ea\u8eab\u4ea6\u6210\u4e3a\u6076\u9f99\uff1f<\/p>\n
\u5c3d\u7ba1\u5e02\u9762\u4e0a\u6253\u7740\u300c\u589e\u957f\u300d\u65d7\u53f7\u7684\u4ea7\u54c1\/\u8fd0\u8425\/\u5e02\u573a\u300c\u7545\u9500\u4e66\u300d\u5c61\u89c1\u4e0d\u9c9c\uff0c\u5404\u7c7b\u589e\u957f\u8bb2\u5e08\u55b7\u6d8c\u800c\u51fa\uff0c\u5f62\u5f62\u8272\u8272\u7684\u57f9\u8bad\u73ed\u3001\u5b66\u4e60\u8425\u3001workshop \u6536\u5272\u7740\u773c\u7403\u4e0e\u6d41\u91cf\uff0c\u767e\u5bb6\u4e89\u9e23\u767e\u82b1\u9f50\u653e\u7684\u601d\u6f6e\u62f1\u51fa\u4e00\u6d3e\u865a\u5047\u7684\u7e41\u8363\u666f\u8c61\uff0c\u6211\u81ea\u5df1\u4e5f\u66fe\u5728\u601d\u8003\u4e0d\u5468\u65f6\u88ab\u5ffd\u60a0\u8e5a\u8fc7\u51e0\u8d9f\u6d51\u6c34\uff0c\u4f46\u662f\u4e2a\u4eba\u7ec6\u601d\u4e4b\u4e0b\uff0c\u9887\u591a\u5fae\u8bcd\uff1a<\/p>\n
\u4e00\u65b9\u9762\uff0c\u6211\u770b\u5230\u6709\u5173\u589e\u957f\u7406\u8bba\u7684\u79d1\u5b66\u8457\u8ff0\uff0c\u56e0\u5176\u89c4\u683c\u8303\u5f0f\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u5bf9\u4e8e\u7eb5\u5411\u6df1\u5ea6\u6709\u8fd1\u4e4e\u82db\u523b\u7684\u8981\u6c42\uff0c\u6a21\u578b\u63a8\u5bfc\u548c\u6570\u636e\u5206\u6790\u5e38\u4ee5\u6df1\u9083\u7070\u8272\u7684\u9762\u76ee\u5448\u73b0\uff0c\u67af\u71e5\u5b64\u72ec\uff0c\u5bfc\u81f4\u5f85\u5b57\u6df1\u95fa\u3001\u65e0\u4eba\u613f\u8bc6\uff0c\u6700\u7ec8\u53ea\u80fd\u5c40\u9650\u5728\u5c0f\u8303\u56f4\u7684\u6280\u672f\u5708\u5b66\u672f\u5708\u5185\u6d41\u8f6c\uff0c\u65e0\u6cd5\u5728\u66f4\u5927\u8303\u56f4\u5185\u8f6c\u5316\u6210\u751f\u4ea7\u529b\uff1b<\/p>\n
\u53e6\u4e00\u65b9\u9762\uff0c\u5de7\u8a00\u4ee4\u8272\u5584\u4e8e\u64cd\u5f04\u8bfb\u8005\u60c5\u7eea\u7684\u4e8b\u540e\u8bf8\u845b\u4eae\u4eec\uff0c\u79c9\u6301\u7740\u4e2d\u56fd\u793e\u4f1a\u76db\u884c\u7684\u6210\u738b\u8d25\u5bc7\u5f0f\u7684\u8fbe\u5c14\u6587\u8bba\u8c03\uff0c\u300c\u8131\u79bb\u5242\u91cf\u8c08\u6bd2\u6027\u300d\u5730\u5c06\u521b\u4e1a\u7ed3\u679c\u7684\u7ec8\u5c40\u4e0e\u4e00\u57ce\u4e00\u6c60\u7684\u5f97\u5931\u5f3a\u884c\u6302\u94a9\u5f52\u56e0\uff0c\u81ea\u89c9\u7ad9\u961f\u5230\u80dc\u8005\u7684\u53f2\u5b98\u9635\u8425\uff0c\u7b14\u4e0b\u751f\u98ce\u5c06\u8d25\u8005\u7684\u75d5\u8ff9\u626b\u5165\u5386\u53f2\u7684\u5c18\u57c3\uff0c\u8fd9\u80cc\u540e\u7684\u52a8\u673a\u548c\u5229\u76ca\u94fe\u6761\u6216\u8bb8\u9519\u7efc\u590d\u6742\u3002<\/p>\n
\u80fd\u591f\u516c\u5f00\u53d1\u5e03\u7684\u6587\u5b57\u663e\u7136\u5df2\u7ecf\u7ecf\u8fc7\u7f72\u540d\u8005\u7684\u81ea\u6211\u5ba1\u6838\uff0c\u5373\u4fbf\u662f\u6211\u90a3\u672c\u88ab\u4e1a\u754c\u8a89\u4e3a\u521b\u4e1a\u589e\u957f\u9886\u57df\u300c\u8475\u82b1\u5b9d\u5178\u300d\u7684\u300a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\uff0c\u4e5f\u4e0d\u8fc7\u662f\u300c\u4e5d\u9634\u771f\u7ecf\u300d\u88ab\u8feb\u5220\u51cf\u6389\u654f\u611f\u6bb5\u843d\u3001\u96f6\u843d\u800c\u6210\u7684\u9609\u5272\u7248\u3002<\/p>\n
\u5373\u4fbf\u662f\u4e1a\u754c\u75af\u4f20\u3001\u91d1\u53e5\u8fed\u51fa\u7684\u9526\u7ee3\u6587\u7ae0\uff0c\u4e5f\u53ea\u662f\u6210\u529f\u5b9e\u8df5\u7684\u6709\u9650\u6a21\u62df\u7269\u3002\u81f3\u4e8e\u65e5\u5149\u5e95\u4e0b MVP \u5750\u800c\u8bba\u9053\uff0c\u6e56\u7554\u7985\u9662 KOL \u5404\u9886\u98ce\u9a9a\uff0c\u6c47\u603b\u7ed3\u96c6\u6210\u7684\u4e00\u7bc7\u7bc7\u6587\u6c14\u6d41\u52a8\u3001\u8bcd\u91c7\u7cbe\u70bc\u7684\u65ad\u7ae0\u5b9d\u5178\uff0c\u66f4\u662f\u68c0\u9a8c\u72ec\u7acb\u601d\u7ef4\u7684\u8003\u9898\u3002<\/p>\n
\u8bdd\u8bf4\uff0c\u4f60\u771f\u7684\u76f8\u4fe1\u638c\u63a7\u4e86\u4f601\/4\u65e5\u5747\u4f7f\u7528\u65f6\u957f\u7684\u5927\u4f6c\u5e0c\u671b\u4f60\u300c\u7528\u5b8c\u5373\u8d70\u300d\u5417\uff1f<\/p>\n
\u6bd4\u8d77\u521d\u521b\u516c\u53f8\u5982\u4f55\u5bfb\u6c42 Product\/Market Fit\uff08PMF<\/a><\/span>\uff09 \u6253\u9020\u81ea\u5df1\u7684 Growth Flying Wheel\uff08\u589e\u957f\u98de\u8f6e\uff09\u3001\u600e\u6837\u5b9a\u4ef7\u786e\u4fdd LTV > CAC \u3001\u63d0\u5347\u75c5\u6bd2\u7cfb\u6570 K \u7684\u5b9e\u64cd\u65b9\u6cd5\u3001\u7cbe\u76ca\u521b\u4e1a\u6a21\u5f0f\u4e0b\u5982\u4f55\u8bbe\u8ba1 MVP \u7b49\u300c\u6559\u79d1\u4e66\u822c\u300d\u7684\u7ecf\u5178\u8c1c\u9898\uff0c\u6211\u8bd5\u56fe\u5728\u6b64\u57fa\u7840\u4e4b\u4e0a\uff0c\u62c6\u89e3\u66f4\u591a\u5f71\u54cd\u589e\u957f\u5168\u5c40\u7684\u73b0\u5b9e\u56e0\u7d20\uff0c\u5f62\u6210\u4e00\u5957\u5206\u6790\u3001\u9a8c\u8bc1\u7684\u79d1\u5b66\u589e\u957f\u65b9\u6cd5\u8bba\u3002<\/p>\n
\u6587\uff1a\u8303\u51b0@\u589e\u957f\u5b98\u7814\u7a76\u9662<\/p>\n
\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n
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