![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_e43810bde4da4ee4b89fd283c8cb61b1@1133528739_oswg421490oswg908oswg749_img_000.png\")
<\/figure>\n\u6765\u6e90 | \u4f2f\u864e\u8d22\u7ecf\uff08bohuFN\uff09<\/p>\n
\u4f5c\u8005 | \u68a6\u5f97<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_baaac993c856462393b13108f710f9a0@1133528739_oswg388oswg143oswg7_img_000.png\")
<\/figure>\n3\u670829\u65e5\uff0c\u5feb\u624b<\/a><\/span>\u53d1\u5e03\u4e862022\u5e74\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8d22\u62a5\uff0c\u4e00\u4efd\u8d85\u9884\u671f\u7684\u8d22\u62a5\u3002<\/p>\n
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_b82e99a1c2f84734be20c347c67b3034@1133528739_oswg718857oswg1080oswg720_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
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02 \u518d\u6218\u51fa\u6d77<\/strong><\/h3>\n2022\u5e74Q4\uff0c\u5feb\u624b\u6d77\u5916\u5b9e\u73b0\u6536\u51652.85\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f516.8%\uff0c\u5168\u5e74\u6536\u51656.25\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f732.1%\uff0c\u589e\u901f\u8fdc\u8d85\u56fd\u5185\u4e1a\u52a1\u548c\u516c\u53f8\u5927\u76d8\u3002\u5feb\u624b\u5728\u5e74\u5ea6\u4e1a\u7ee9\u516c\u544a\u4e2d\u62ab\u9732\uff0c\u7531\u4e8e\u4ea7\u54c1\u3001\u7b97\u6cd5\u7684\u4f18\u5316\uff0c\u6d77\u5916\u5e02\u573a\u7684\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u65e5\u5747\u4f7f\u7528\u65f6\u957f\u589e\u957f\u81f365\u5206\u949f\u4ee5\u4e0a\u3002<\/p>\n
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![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_82f14a030e6e42669aee7642c3a7f67d@1133528739_oswg338770oswg825oswg462_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
2022\u5e74\uff0cTikTok\u6708\u6d3b\u7528\u6237\u8d85\u8fc710\u4ebf\uff0c\u662f\u5168\u7403\u7528\u6237\u89c4\u6a21TOP5\u7684\u793e\u4ea4\u5e94\u7528\u3002\u4ece\u7528\u6237\u89c4\u6a21\u5360\u6bd4\u6765\u770b\uff0c\u7f8e\u56fd\u662f\u5176\u6700\u5927\u5e02\u573a\u3002\u00a0\u6bd4\u7528\u6237\u589e\u957f\u66f4\u4ee4\u4eba\u559c\u60a6\u7684\u662f\uff0c\u8fd9\u4e00\u5e74\u4e5f\u662fTikTok\u5e7f\u544a\u548c\u7535\u5546\u4e1a\u52a1\u5927\u4e30\u6536\u7684\u4e00\u5e74\u3002<\/p>\n
\u5e7f\u544a\u65b9\u9762\uff0c\u636e\u5916\u5a92\u62a5\u9053\uff0c2022 \u5e74 TikTok \u5e7f\u544a\u6536\u5165\u9884\u8ba1\u8d85\u8fc7 100 \u4ebf\u7f8e\u5143\uff0c \u8f83 2021 \u5e74\u589e\u957f 150%\u3002TikTok\u4ecd\u7136\u6210\u4e3a\u4e862022\u5e74\u552f\u4e00\u4e00\u4e2a\u5e7f\u544a\u6536\u5165\u9006\u52bf\u5927\u589e\u7684\u793e\u4ea4\u5a92\u4f53\u5de8\u5934\u3002<\/p>\n
\u7535\u5546\u65b9\u9762\uff0c\u56fd\u5185\u6296\u97f3\u7535\u5546GMV\u5df2\u7ecf\u5c06\u8fd1\u67092000\u4ebf\u7f8e\u91d1\u7684\u89c4\u6a21\uff0c\u56fd\u5916\u7684tiktok\u624d\u521a\u521a\u5728\u7535\u5546\u65b9\u9762\u8fdb\u884c\u63a2\u7d22\u3002\u7ee72021\u5e74\u5148\u540e\u5f00\u653e\u5370\u5c3c\u7ad9\u548c\u82f1\u56fd\u7ad9\u7684\u5c0f\u5e97\u540e\uff0c2022\u5e74TikTok\u5728\u4e1c\u5357\u4e9a\u6301\u7eed\u52a0\u7801\uff0c\u636e\u6781\u5ba2\u516c\u56ed\u62a5\u9053\uff0c2022\u5e74TikTok\u5168\u5e74\u76f4\u64ad\u5e26\u8d27GMV\u6216\u5df2\u8d85\u8fc744\u4ebf\u7f8e\u5143\uff0c\u8f83 2021 \u5e74\u589e\u957f\u4e24\u500d\u3002<\/p>\n
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2016\u5e74\u5e74\u5e95\uff0c\u5feb\u624b\u51fa\u6d77\uff0c\u5176\u56fd\u9645\u7248\u77ed\u89c6\u9891\u4ea7\u54c1Kwai\u5148\u540e\u5728\u4fc4\u7f57\u65af\u548c\u97e9\u56fd\u4e0a\u7ebf\u3002\u90a3\u65f6\u5019\u7684\u5feb\u624b\u65e5\u6d3b\u7528\u6237\u5c06\u8fd17000\u4e07\uff0c\u8fdc\u8d85\u521a\u8fdb\u573a\u65e5\u6d3b\u521a\u7834\u5343\u4e07\u7684\u6296\u97f3\uff0c\u8fd8\u83b7\u5f97\u4e86\u817e\u8baf\u9886\u5934\u76843.5\u4ebf\u7f8e\u5143\u878d\u8d44\u3002<\/p>\n
Kwai\u4ee5\u72ec\u6709\u7684\u6ee4\u955c\u7279\u6548\u5728\u97e9\u56fd\u8d70\u7ea2\uff0c\u5c24\u5176\u662f\u5728\u97e9\u56fd\u5f53\u7ea2\u660e\u661f\u6743\u5fd7\u9f99\u7b49\u8f6c\u53d1\u4e4b\u540e\uff0cKwai\u5c0f\u706b\u4e86\u4e00\u628a\u30022017\u5e7410\u6708\uff0cKwai\u8fde\u7eed\u4e00\u5468\u6392\u540d\u97e9\u56fd\u5e94\u7528\u5546\u5e97\u4e0b\u8f7d\u91cf\u7b2c\u4e00\uff0c\u5e76\u5728\u4e00\u4e2a\u6708\u5185\u4e0b\u8f7d\u91cf\u7a81\u7834\u5343\u4e07\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/04\/v2_6cf73bee40c447be8429f5e1d7e603e7@1133528739_oswg472847oswg830oswg466_img_000.png\")
<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
\u4f46\u636e\u5185\u90e8\u4eba\u58eb\u900f\u9732\uff0c\u5f53\u65f6\u7684\u97e9\u56fd\u7528\u6237\u4ec5\u628aKwai\u4f5c\u4e3a\u5de5\u5177\u4f7f\u7528\uff0c\u5728\u5e73\u53f0\u62cd\u5b8c\u89c6\u9891\uff0c\u5206\u4eab\u5230\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u4e0a\u3002\u56e0\u4e3a\u7f3a\u4e4f\u5185\u5bb9\uff0c\u867d\u77ed\u65f6\u95f4\u5185\u589e\u957f\u5f88\u5feb\uff0c\u4f46\u7559\u5b58\u96be\u3002\u5feb\u624b\u5f53\u65f6\u6295\u5165\u5927\u7b14\u7684\u8425\u9500\u8d39\u7528\u90fd\u6253\u4e86\u6c34\u6f02\u3002<\/p>\n
2017\u5e74\uff0cMusical.ly\u767b\u9876\u7f8e\u56fdAPP Store\u603b\u699c\u7b2c\u4e00\uff0c\u5168\u7403\u7d2f\u79ef\u7528\u62372.4\u4ebf\u3002\u800c\u540eMusical.ly\u5bfb\u6c42\u4e70\u5bb6\u6536\u8d2d\uff0c\u5feb\u624b\u8ba4\u4e3a\u5176\u6ea2\u4ef7\u592a\u9ad8\u653e\u624b\u3002<\/p>\n
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2018\u5e7410\u6708\uff0cTikTok\u51b2\u4e0a\u4e86\u7f8e\u56fd\u4e0b\u8f7d\u6392\u884c\u699c\u7b2c\u4e00\u7684\u4f4d\u7f6e\u3002<\/p>\n
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2020\u5e74\uff0c\u5feb\u624b\u65d7\u4e0b\u4e00\u6b3e\u65b0\u7684\u77ed\u89c6\u9891\u5e94\u7528Zynn\u5728\u5317\u7f8e\u4e0a\u7ebf\u3002\u8fd9\u6b21\uff0c\u5012\u662f\u5f88\u820d\u5f97\u70e7\u94b1\uff0c\u590d\u5236\u4e86\u62fc\u591a\u591a\u7684\u793e\u4ea4\u88c2\u53d8\u73a9\u6cd5\uff0c\u9080\u8bf7\u4e00\u540d\u65b0\u7528\u6237\u6700\u591a\u53ef\u5f9720\u7f8e\u5143\u3002\u5c31\u8fd9\u6837\uff0c\u4e0a\u7ebf\u4e0d\u523020\u5929\uff0c\u51b2\u4e0a\u7f8e\u533aiOS\u603b\u699c\u7b2c\u4e00\u3002\u6ca1\u60f3\u5230\uff0cZynn\u5f88\u5feb\u906d\u5230\u7f8e\u56fd\u533a\u7684Goolge Play\u548cApp Store\u4e0b\u67b6\uff0c\u539f\u56e0\u6216\u662f\u5e73\u53f0\u65b9\u5224\u5b9a\u5176\u63a8\u5e7f\u8fd4\u73b0\u5c5e\u8fdd\u89c4\u64cd\u4f5c\u3002<\/p>\n
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2021\u5e74\uff0c\u5feb\u624b\u4e0a\u5e02\u540e\uff0c\u4e3a\u5f00\u8f9f\u7b2c\u4e8c\u66f2\u7ebf\uff0c\u518d\u6b21\u51fa\u6d77\u3002\u5feb\u624b\u907f\u5f00\u4e86TikTok\u5360\u636e\u660e\u663e\u4f18\u52bf\u7684\u5317\u7f8e\u548c\u6b27\u6d32\u5e02\u573a\uff0c\u805a\u7126\u5728\u62c9\u7f8e\u548c\u4e1c\u5357\u4e9a\u5e02\u573a\u3002\u4e00\u65b9\u9762\u662f\u7ee7\u7eed\u70e7\u94b1\u8865\u8d34\uff1b\u53e6\u5916\u4e3a\u4e86\u4e30\u5bcc\u5185\u5bb9\uff0cKwai\u9760\u62a2\u4e0b\u5927\u578b\u4f53\u80b2\u8d5b\u4e8b\u7684\u76f4\u64ad\u7248\u6743\u62a2\u593a\u7528\u6237\uff0c\u4fdd\u8bc1\u7559\u5b58\u3002<\/p>\n
2021\u5e74\u5168\u5e74\uff0c\u5feb\u624b\u5728\u6d77\u5916\u7684\u8fd0\u8425\u6210\u672c\u9ad8\u8fbe120.7\u4ebf\u5143\uff0c\u800c\u53bb\u5e74\u5168\u5e74\u4e3a72.6\u4ebf\u5143\uff0c\u540c\u6bd4\u5927\u5e45\u4e0b\u964d40%\u3002\u4e3b\u8981\u539f\u56e0\u662f\u6d77\u5916\u8fd0\u8425\u7b56\u7565\u4ece\u5927\u624b\u7b14\u201c\u4e70\u7528\u6237\u201d\uff0c\u8d70\u5411\u7cbe\u51c6\u6536\u7f29\uff0c\u5e76\u8bd5\u6c34\u5546\u4e1a\u5316\u3002<\/p>\n
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02 \u518d\u6218\u51fa\u6d77<\/strong><\/h3>\n2022\u5e74Q4\uff0c\u5feb\u624b\u6d77\u5916\u5b9e\u73b0\u6536\u51652.85\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f516.8%\uff0c\u5168\u5e74\u6536\u51656.25\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f732.1%\uff0c\u589e\u901f\u8fdc\u8d85\u56fd\u5185\u4e1a\u52a1\u548c\u516c\u53f8\u5927\u76d8\u3002\u5feb\u624b\u5728\u5e74\u5ea6\u4e1a\u7ee9\u516c\u544a\u4e2d\u62ab\u9732\uff0c\u7531\u4e8e\u4ea7\u54c1\u3001\u7b97\u6cd5\u7684\u4f18\u5316\uff0c\u6d77\u5916\u5e02\u573a\u7684\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u65e5\u5747\u4f7f\u7528\u65f6\u957f\u589e\u957f\u81f365\u5206\u949f\u4ee5\u4e0a\u3002<\/p>\n
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<\/figure>\n\uff08\u56fe\u6e90\uff1a\u7f51\u7edc\uff09<\/p>\n
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2016\u5e74\u5e74\u5e95\uff0c\u5feb\u624b\u51fa\u6d77\uff0c\u5176\u56fd\u9645\u7248\u77ed\u89c6\u9891\u4ea7\u54c1Kwai\u5148\u540e\u5728\u4fc4\u7f57\u65af\u548c\u97e9\u56fd\u4e0a\u7ebf\u3002\u90a3\u65f6\u5019\u7684\u5feb\u624b\u65e5\u6d3b\u7528\u6237\u5c06\u8fd17000\u4e07\uff0c\u8fdc\u8d85\u521a\u8fdb\u573a\u65e5\u6d3b\u521a\u7834\u5343\u4e07\u7684\u6296\u97f3\uff0c\u8fd8\u83b7\u5f97\u4e86\u817e\u8baf\u9886\u5934\u76843.5\u4ebf\u7f8e\u5143\u878d\u8d44\u3002<\/p>\n
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