{"id":9512,"date":"2018-03-30T21:16:58","date_gmt":"2018-03-30T13:16:58","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9512"},"modified":"2019-01-30T19:56:05","modified_gmt":"2019-01-30T11:56:05","slug":"%e5%a6%82%e4%bd%95%e5%b8%ae%e5%b9%bf%e5%91%8a%e4%b8%bb%e6%8e%a7%e5%88%b6%e6%88%90%e6%9c%ac%ef%bc%8c%e5%90%8c%e6%97%b6%e6%8f%90%e9%ab%98%e8%bd%ac%e5%8c%96%e6%95%88%e6%9e%9c%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/9512.html","title":{"rendered":"\u5982\u4f55\u5e2e\u5e7f\u544a\u4e3b\u63a7\u5236\u6210\u672c\uff0c\u540c\u65f6\u63d0\u9ad8\u8f6c\u5316\u6548\u679c\uff1f"},"content":{"rendered":"<p>\u5bf9\u4e8e\u521a\u5165\u884c\u7684\u5c0f\u4f19\u4f34\u6765\u8bf4\uff0c\u53ef\u80fd\u5f88\u5bb9\u6613\u5c06\u5e7f\u544a\u4e2d\u7684\u8ba1\u8d39\u6a21\u5f0f\u6df7\u6dc6\uff0c\u4e3a\u4e86\u66f4\u597d\u7684\u533a\u5206CPC\u3001CPM\u3001CPA\u3001CPL\u3001CPS\u3001CPR\u7b49\u6982\u5ff5\uff0c\u5c0f\u7f16\u501f\u52a9\u4e00\u4e2a\u4f8b\u5b50\u8fdb\u884c\u9610\u8ff0\u3002<\/p>\n<h4>\u60c5\u666f\uff1a\u4f60\u51fa\u5dee\u5165\u4f4f\u9152\u5e97<\/h4>\n<p>\u27a4 \u665a\u4e0a\uff0c\u521d\u5165\u9152\u5e97\uff0c\u60f3\u770b\u770b\u9152\u5e97\u80fd\u63d0\u4f9b\u4ec0\u4e48\u670d\u52a1\uff0c\u4e8e\u662f\u6536\u96c6\u4e86\u4e00\u4e9b\u76f8\u5173\u7684\u5ba3\u4f20\u624b\u518c\u3002\u8fd9\u88ab\u53eb\u505a\u7cbe\u51c6<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be\" title=\"\u5e7f\u544a\u6295\u653e\" target=\"_blank\">\u5e7f\u544a\u6295\u653e<\/a><\/span>\uff08\u5e73\u53f0\u3001\u65f6\u95f4\u3001\u4eba\u7fa4\uff09\uff1b<\/p>\n<p>\u27a4 \u4f60\u5355\u7eaf\u7684\u53ea\u662f\u770b\u5230\u4e86\u5361\u7247\uff0c\u8fd9\u88ab\u53eb\u505aCPM\uff08\u66dd\u5149\uff09\uff1b<\/p>\n<p>\u27a4 \u4f60\u611f\u5174\u8da3\uff0c\u8d70\u8fc7\u6765\u62ff\u8d77\u4e86\u5361\u7247\uff1a\u8fd9\u88ab\u53eb\u505aCPC\uff08\u70b9\u51fb\uff09\uff1b<\/p>\n<p>\u261e\u261e\u261e \u91cd\u70b9\u6765\u4e86\uff01<\/p>\n<p>\u27a4 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\u5728\u670d\u52a1\u7ed3\u675f\u540e\uff0c\u4f60\u5fc3\u60c5\u6109\u60a6\uff0c\u5e76\u4e14\u586b\u5199\u4e86\u95ee\u5377\u4e3a\u6b64\u6b21\u670d\u52a1\uff0c\u6253\u4e86\u6ee1\u5206\uff0c\u8fd9\u88ab\u53eb\u505aCPR\uff08\u56de\u5e94\uff09\u3002<\/p>\n<p>\u7136\u800c\u5728\u5177\u4f53\u7684\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u600e\u4e48\u5408\u7406\u9009\u62e9\u8fd9\u4e9b\u4ed8\u8d39\u6a21\u5f0f\u5462\uff1f\u5b83\u4eec\u53c8\u662f\u600e\u4e48\u5e2e\u52a9\u5e7f\u544a\u4e3b\u63a7\u5236\u6210\u672c\u3001\u63d0\u9ad8\u8f6c\u5316\u6548\u679c\u5462\uff1f<\/p>\n<p>\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u4e86\u89e3\u4e00\u4e0b\u5728\u4f20\u7edf\u7ade\u4ef7\u6a21\u5f0f\u4e2d\uff0c\u5e7f\u544a\u4e3b\u4e3a\u8fbe\u5230\u76ee\u6807\u6295\u653e\u6548\u679c\u666e\u904d\u5b58\u5728\u4e09\u5927\u75db\u70b9\uff1a<\/p>\n<p>\u27a4 \u51fa\u4ef7\u96be<\/p>\n<p>\u5982\u4f55\u5408\u7406\u51fa\u4ef7\u9700\u8981\u4f9d\u8d56\u8fd0\u8425\u4eba\u5458\u7684\u7ecf\u9a8c\uff0c\u6295\u653e\u6548\u7387\u4f4e\u4e0b\uff0c\u4e14\u65e0\u6cd5\u4fdd\u8bc1\u6548\u679c\u3002<\/p>\n<p>\u27a4 \u6fc0\u6d3b\u3001\u8f6c\u5316\u6210\u672c\u4e0d\u53ef\u63a7<\/p>\n<p>\u70b9\u51fb\u7387\u9ad8\u5176\u8f6c\u5316\u7387\u4e0d\u4e00\u5b9a\u9ad8\uff0c\u8f6c\u5316\u6210\u672c\u4e0d\u53ef\u63a7\u3002<\/p>\n<p>\u27a4 \u51b2\u91cf\u96be<\/p>\n<p>\u7531\u4e8e\u8f6c\u5316\u6210\u672c\u4e0d\u53ef\u63a7\uff0c\u5728\u9700\u8981\u653e\u91cf\u65f6\uff0c\u5e7f\u544a\u4e3b\u62c5\u5fc3\u6210\u672c\u5347\u9ad8\u3001\u9884\u7b97\u6d6a\u8d39\uff0c\u65e0\u6cd5\u5b89\u5fc3\u653e\u91cf\u3002<\/p>\n<p>\u4ec0\u4e48\u662foCPA\uff1f<\/p>\n<p>\u4e3a\u4e86\u89e3\u51b3\u4e0a\u8ff0\u56f0\u6270\uff0c\u5728\u57fa\u4e8e\u5927\u6570\u636e\u667a\u80fd\u7b97\u6cd5\u4e0b\uff0c\u63a8\u51fa\u4e86\u4e00\u79cd\u5168\u65b0\u7684\u51fa\u4ef7\u65b9\u5f0f&#8212;OCPA\u3002<\/p>\n<p>\u5b83\u501f\u52a9\u8f6c\u5316\u9884\u4f30\u6a21\u578b\uff0c\u6839\u636e\u5e7f\u544a\u4e3b\u6240\u63d0\u4f9b\u7684\u4f18\u5316\u76ee\u6807\u53ca\u51fa\u4ef7\u5b9e\u65f6\u9884\u4f30\u6bcf\u6b21\u70b9\u51fb\u7684\u8f6c\u5316\u4ef7\u503c\u3002\u5e76\u4f9d\u636e\u9884\u4f30\u7684\u7ed3\u679c\u8fdb\u884c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%87%aa%e5%8a%a8%e5%87%ba%e4%bb%b7\" title=\"\u81ea\u52a8\u51fa\u4ef7\" target=\"_blank\">\u81ea\u52a8\u51fa\u4ef7<\/a><\/span>\uff0c\u6309\u70b9\u51fb\u6263\u8d39\u3002\u540c\u65f6\uff0c\u8f6c\u5316\u9884\u4f30\u6a21\u578b\u4f1a\u6839\u636e\u79ef\u7d2f\u7684\u5e7f\u544a\u8f6c\u5316\u6570\u636e\u4e0d\u65ad\u81ea\u52a8\u4f18\u5316\uff0c\u6301\u7eed\u63d0\u5347\u5e7f\u544a\u6295\u653e\u6548\u679c\u3002<\/p>\n<p>\u8be5\u5982\u4f55\u6b63\u786e\u4f7f\u7528oCPA\uff1f<\/p>\n<p>\u27a4 \u4e0a\u62a5\u8f6c\u5316\u6570\u636e\uff0c\u5e76\u8fbe\u5230\u76ee\u6807\u6570\u636e\u91cf<\/p>\n<p>\u7cfb\u7edf\u9700\u83b7\u53d6\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\uff0c\u624d\u80fd\u7cbe\u51c6\u5730\u9884\u4f30\u54ea\u4e9b\u53d7\u4f17\u5728\u770b\u5230\u5e7f\u544a\u540e\u6700\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u3002\u8f6c\u5316\u6570\u636e\u8d8a\u5145\u5206\uff0c\u8d8a\u6709\u5229\u4e8e\u4f18\u5316\u6295\u653e\u6548\u679c\u3002\u5982\u679c\u8f6c\u5316\u6570\u636e\u4e0d\u5145\u5206\uff0c\u4f1a\u8fdb\u5165\u673a\u5668\u5b66\u4e60\u9636\u6bb5\uff0c\u5728\u6b64\u9636\u6bb5\uff0coCPA\u5e7f\u544a\u7684\u8f6c\u5316\u6210\u672c\u6ce2\u52a8\u8f83\u5927\u3002<\/p>\n<p>\u27a4 \u4f7f\u7528oCPA\u8fdb\u884c\u6295\u653e<\/p>\n<p>\u5f53\u6ee1\u8db3\u76ee\u6807\u6570\u636e\u91cf\u65f6\uff0c\u5efa\u8bae\u65b0\u5efa\u4e00\u6761\u4f7f\u7528oCPA\u8fdb\u884c\u6295\u653e\u7684\u5e7f\u544a\uff0c\u6216\u5c06\u539fCPC\u5e7f\u544a\u8f6c\u4e3aoCPA\u6295\u653e\u3002<\/p>\n<p>\u27a4 oCPA\u4e0eCPM\u5bf9\u6bd4<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9517\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/oCPA\u4e0eCPM\u5bf9\u6bd4.jpg\" alt=\"\" width=\"640\" height=\"288\" \/><\/p>\n<p>\u4f20\u7edf\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/cpm%e8%bd%ac%e5%8c%96%e9%87%8f\" title=\"CPM\u8f6c\u5316\u91cf\" target=\"_blank\">CPM\u8f6c\u5316\u91cf<\/a><\/span>\u548c\u8f6c\u5316\u6210\u672c\u90fd\u662f\u4e0d\u53ef\u63a7\uff0c\u6295\u653e\u8005\u53ea\u80fd\u76f2\u76ee\u7684\u589e\u52a0\u66dd\u5149\u7387\u786e\u4fdd\u8f6c\u5316\u91cf\uff0c\u5bfc\u81f4\u8f6c\u5316\u6210\u672c\u6025\u5267\u589e\u52a0\u3002\u76f8\u6bd4\u800c\u8a00\uff0coCPA\u4f1a\u6839\u636e\u5b9e\u9645\u6548\u679c\u53cd\u9988\uff0c\u4f18\u5316\u4e0b\u4e00\u6b21oCPA\u51fa\u4ef7\uff0c\u5b9e\u73b0\u4e86\u8f6c\u5316\u91cf\u4e0e\u8f6c\u5316\u6210\u672c\u7684\u5e73\u8861\u3002<\/p>\n<p>\u27a4 oCPA\u4e0eCPC\u5bf9\u6bd4<\/p>\n<p>oCPA\u76f8\u8f83\u4e8eCPC\u800c\u8a00\uff0c\u9884\u4f30\u7684\u662f\u6fc0\u6d3b\u7387\uff0c\u80fd\u591f\u66f4\u597d\u7684\u83b7\u5f97\u66f4\u591a\u6fc0\u6d3b\u91cf\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9518\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/oCPA\u4e0eCPC\u5bf9\u6bd4.jpg\" alt=\"\" width=\"640\" height=\"202\" \/><\/p>\n<p>\u4eceoCPA\u4e0eCPC\u6295\u653e\u6548\u679c\u6a21\u62df\u56fe\u6765\u770b\uff0c\u540c\u7b49\u6fc0\u6d3b\u91cf\u7684\u60c5\u51b5\u4e0b\uff0cCPC\u6295\u653e\u65b9\u5f0f\u4e0b\u7684\u5e7f\u544a\u7684\u6fc0\u6d3b\u6210\u672c\u66f4\u9ad8\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9519\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/CPC\u6295\u653e\u65b9\u5f0f\u4e0b\u7684\u5e7f\u544a\u7684\u6fc0\u6d3b\u6210\u672c\u66f4\u9ad8.jpg\" alt=\"\" width=\"640\" height=\"237\" \/><\/p>\n<p>\u27a4 oCPA\u89e3\u51b3\u7684\u95ee\u9898<\/p>\n<p>\u7b80\u5355\u7684\u8bf4\uff0coCPA\u53ef\u4ee5\u5728\u53ef\u63a7\u7684\u6fc0\u6d3b\u6210\u672c\u4e0b\uff0c\u6301\u7eed\u7a33\u5b9a\u7684\u83b7\u5f97\u66f4\u591a\u6fc0\u6d3b\u91cf\uff0c\u63d0\u9ad8\u6fc0\u6d3b\u7387\u3002<\/p>\n<p>\u4ec0\u4e48\u662foCPC\uff1f<\/p>\n<p>\u9664\u4e86oCPA\u5916\uff0c\u8fd8\u8981\u53e6\u5916\u4e00\u79cd\u667a\u80fd\u7684\u51fa\u4ef7\u65b9\u5f0f\uff0c\u5c31\u662foCPC ( Optimized Cost Per Click 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