{"id":9587,"date":"2018-04-07T22:47:20","date_gmt":"2018-04-07T14:47:20","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9587"},"modified":"2018-04-07T22:53:35","modified_gmt":"2018-04-07T14:53:35","slug":"%e6%9b%b2%e5%8d%89%ef%bc%9a%e3%80%8a%e7%a1%85%e8%b0%b7%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e5%ae%9e%e6%88%98%e7%ac%94%e8%ae%b0%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/9587.html","title":{"rendered":"\u66f2\u5349\uff1a\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b"},"content":{"rendered":"

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\u5982\u4eca\uff0c \u5982\u679c\u4f60\u641c\u7d22\u589e\u957f\u7ecf\u7406\uff08growth manager\uff09\uff0c\u53ea\u770b\u82f1\u6587\u7ed3\u679c\uff0c\u4f1a\u770b\u5230\u641c\u7d22\u7ed3\u679c\u7684\u7b2c\u4e00\u6761\u7adf\u7136\u51fa\u81ea\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c\u6587\u7ae0\u7684\u9898\u76ee\u5c31\u53eb\u4f5c\u300cEvery Company Needs a Growth Manager\uff08\u6bcf\u4e2a\u516c\u53f8\u90fd\u9700\u8981\u4e00\u4f4d\u589e\u957f\u7ecf\u7406\uff09\u300d\u3002<\/p>\n
\u8fd9\u7bc7\u6587\u7ae0\u7684\u6210\u56e0\u662f\u54c8\u4f5b\u5546\u5b66\u9662 MBA \u4e13\u4e1a\u7684\u6bd5\u4e1a\u751f\u5bf9\u300c\u589e\u957f\u300d\u804c\u4f4d\u8d8b\u4e4b\u82e5\u9e5c\uff0c \u4e8e\u662f\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u4e24\u4f4d\u6559\u6388\u7ecf\u8fc7\u4e00\u5e74\u7684\u8bbf\u8c08\u7814\u7a76\uff0c \u4e3a\u5b66\u751f\u4eec\u7f16\u5199\u4e86\u4e00\u7bc7\u300c\u589e\u957f\u5c31\u4e1a\u6307\u5357\u300d\u3002<\/p>\n
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\u4ece MBA \u6bd5\u4e1a\u4e4b\u540e\uff0c\u6211\u4e00\u76f4\u5728\u4e00\u5bb6\u4e16\u754c 500 \u5f3a\u7684\u79d1\u6280\u516c\u53f8\u603b\u90e8\u91cc\u505a\u6218\u7565\u8ba1\u5212\u548c\u6570\u636e \u5206\u6790\u3002<\/p>\n
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\n
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\u5c31\u5982\u6211\u90a3\u6bb5\u65f6\u95f4\u5728 Linkedin \u7684\u81ea\u6211\u4ecb\u7ecd\u6240\u8a00: \u300c\u6bcf\u4e00\u5929\u6211\u90fd\u751f\u6d3b\u5728\u589e\u957f\u3001 \u6570\u636e\u5206\u6790\u548c\u4ea7\u54c1\u7684\u4e16\u754c\u91cc\uff0c\u6709\u4e9b\u665a\u4e0a\u4e5f\u662f\uff08Everyday I live in the world of Growth\uff0cAnalytics and Products\uff0csome nights too. \uff09\u300d\u3002<\/p>\n
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\u589e\u957f\u5b9e\u9a8c\uff08Growth Experiment\uff09\uff1a\u589e\u957f\u9ed1\u5ba2\u7f51\u66fe\u7ecf\u505a\u8fc7\u4e00\u6b21\u8c03\u67e5\uff0c\u7528\u4e09\u4e2a\u8bcd\u5b9a\u4e49 \u300c\u589e\u957f\u9ed1\u5ba2\u300d\uff0c \u5176\u4e2d\u5f97\u7968\u6700\u591a\u7684\u4e00\u4e2a\u7b54\u6848\u662f\u300cExperiment Driven Growth\uff08\u5b9e\u9a8c\u9a71\u52a8\u589e\u957f\uff09\u300d\u3002\u8fd9\u91cc\u7684\u5b9e\u9a8c\u5c31\u662f\u6307 A\/B \u6d4b\u8bd5\u3002\u5f97\u76ca\u4e8e\u5404\u5927\u793e\u4ea4\u7f51\u7ad9\u548c\u641c\u7d22\u5f15\u64ce\u5bf9\u5e7f\u544a\u5e73\u53f0\u7684\u5927\u529b\u5f00\u53d1\uff0c\u4ee5\u53ca\u8bb8\u591a\u5546\u7528 A \/ B \u6d4b\u8bd5\u8f6f\u4ef6\u7684\u51fa\u73b0\uff0c\u4ed8\u8d39\u5e7f\u544a\u548c\u4ea7\u54c1\u5185\u90e8\u7684 A\/B \u6d4b\u8bd5\u7684\u6210\u672c\u8d8a\u6765\u8d8a\u4f4e\u3002\u5927\u5bb6\u4e0d\u5fc5\u731c\u6d4b\u54ea\u4e2a\u7248\u672c\u8868\u73b0\u6700\u597d\uff0c\u6301\u7eed\u6d4b\u8bd5\u5e76\u4e0d\u65ad\u4f18\u5316\uff0c\u624d\u662f\u738b\u9053\u3002<\/p>\n
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$\"\"$ <\/p>\n
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\u589e\u957f\u6d41\u7a0b\uff08Growth Process\uff09\uff1a\u589e\u957f\u5173\u6ce8\u7684\u8303\u56f4\u867d\u7136\u5e7f\uff0c \u4f46\u5e76\u4e0d\u662f\u4e1c\u4e00\u6994\u5934\uff0c\u897f\u4e00\u68d2\u69cc\u5730\u505a\u5b9e\u9a8c\uff0c\u800c\u662f\u5e94\u8be5\u6709\u7b56\u7565\u3001\u6709\u91cd\u70b9\u5730\u6309\u6d41\u7a0b\u8fdb\u884c\u3002\u9996\u5148\u662f\u6839\u636e\u5317\u6781\u661f\u6307\u6807\uff0c\u627e\u5230\u76ee\u524d\u5bf9\u8fd9\u4e2a\u6307\u6807\u5f71\u54cd\u6700\u5927\u7684\u9886\u57df\uff0c\u6bd4\u5982\uff0c\u65b0\u7528\u6237\u6fc0\u6d3b\uff0c\u7136\u540e\u5bf9\u8fd9\u4e2a\u9886\u57df\u8fdb\u884c\u5206\u6790\uff0c\u627e\u5230\u4e00\u4e2a\u7a81\u7834\u70b9\uff0c\u4ea7\u751f\u4e00\u7cfb\u5217\u53ef\u80fd\u7684\u5b9e\u9a8c\u65b9\u5411\u548c\u60f3\u6cd5\uff1b\u7136\u540e\uff0c\u8fdb\u5165\u5230\u5feb\u901f\u5b9e\u9a8c\u8fed\u4ee3\u7684\u9636\u6bb5\uff0c\u4ee5\u4e00\u4e24\u5468\u4e3a\u4e00\u4e2a\u5468\u671f\u8bbe\u8ba1\u5b9e\u9a8c\uff0c\u4ea7\u751f\u5b9e\u9a8c\u60f3\u6cd5\u540e\u7ed9\u60f3\u6cd5\u6309\u4f18\u5148\u7ea7\u6392\u5e8f\uff0c\u7136\u540e\u5f00\u53d1\u548c\u4e0a\u7ebf\u5b9e\u9a8c\uff0c\u5206\u6790\u6570\u636e\u7ed3\u679c\uff0c\u518d\u628a\u7ed3\u679c\u5e94\u7528\u5230\u4e0b\u4e00\u4e2a\u5b9e\u9a8c\u4e2d\uff0c\u5e76\u5728\u5168\u8fc7\u7a0b\u4e2d\uff0c\u5173\u6ce8\u6307\u6807\u7684\u53d8\u5316\u8d8b\u52bf\u3002<\/p>\n
$\"\"$ <\/p>\n
\u66fe\u7ecf\u6709\u4eba\u5728 Twitter\uff08\u63a8\u7279\uff09\u4e0a\u95ee\u6211\uff0c \u5728\u589e\u957f\u9ed1\u5ba2\u7f51\u505a\u589e\u957f\uff0c\u4e0e\u589e\u957f\u9ed1\u5ba2\u4e4b\u7236\u5929\u5929\u5b66\u4e60\u548c\u5de5\u4f5c\u662f\u4e00\u79cd\u4ec0\u4e48\u6837\u7684\u611f\u53d7\uff1f\u6211\u975e\u5e38\u8bda\u5b9e\u5730\u56de\u7b54\uff0c\u5176\u5b9e\u5bf9\u6211\u800c\u8a00\u4f53\u4f1a\u6700\u6df1\u523b\u7684\u662f\uff0c \u5373\u4f7f\u662f\u589e\u957f\u9ed1\u5ba2\u4e4b\u7236\uff0c\u4e5f\u6ca1\u6709\u505a\u589e\u957f\u7684\u4e07\u80fd\u7075\u836f\u3002\u4ed6\u603b\u662f\u95ee\uff1a\u300c\u4f60\u7684\u5047\u8bbe\u662f\u4ec0\u4e48\uff1f\u5982\u679c\u5408\u7406\uff0c\u90a3\u54b1\u4eec\u5c31\u8bd5\u8bd5\u770b\u3002\u300d<\/p>\n
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\u300c\u4efb\u4f55\u4e8b\u60c5\u90fd\u662f\u4e00\u4e2a\u5b9e\u9a8c\uff0c\u901a\u8fc7\u5b83\uff0c\u4f60\u6216\u8005\u5b9e\u73b0\u589e\u957f\uff0c\u6216\u8005\u5b66\u5230\u7ecf\u9a8c ( Everything is an experiment\uff0c you win or learn. \uff09\u300d\u3002<\/p>\n
\u672c\u4e66\u8d5e\u8a89\uff1a<\/h3>\n
2013\u5e74\uff0c\u6211\u4e0e\u4eba\u5408\u8457\u4e86\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\uff0c\u65e8\u5728\u6559\u4eba\u4eec\u5982\u4f55\u5229\u7528\u6570\u636e\u66f4\u5feb\u66f4\u597d\u5730\u521b\u4e1a\u3002Hila\u7684\u65b0\u4e66\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b\u5728\u7cbe\u76ca\u6570\u636e\u5206\u6790\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u521b\u4e1a\u65e5\u5e38\u6267\u884c\u4e2d\u5982\u4f55\u8fed\u4ee3\u548c\u5b9e\u9a8c\u7684\u5b9e\u64cd\u6307\u5357\u3002\u5982\u679c\u4f60\u662f\u516c\u53f8\u521b\u59cb\u4eba\u3001\u4ea7\u54c1\u7ecf\u7406\u6216\u8425\u9500\u4eba\u5458\uff0c\u73b0\u5728\u5c31\u62ff\u8d77\u8fd9\u672c\u4e66\u5427\uff0c\u56e0\u4e3a\u5b83\u5c06\u5e2e\u52a9\u4f60\u4e3a\u4f60\u7684\u516c\u53f8\u6253\u9020\u4e00\u53f0\u9a71\u52a8\u589e\u957f\u7684\u5f3a\u5927\u5f15\u64ce\u3002<\/p>\n
\u2014\u2014 Benjamin Yoskovitz<\/p>\n
\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\u4f5c\u8005\uff0cHighline BETA\u521b\u59cb\u5408\u4f19\u4eba<\/p>\n
\u7845\u8c37\u589e\u957f\u5feb\u7684\u516c\u53f8\u8d8a\u6765\u8d8a\u591a\u5730\u5f00\u59cb\u901a\u8fc7\u589e\u957f\u56e2\u961f\u6765\u8fbe\u6210\u7206\u70b8\u5f0f\u540c\u65f6\u53ef\u6301\u7eed\u7684\u589e\u957f\u3002\u4ec5\u4ec5\u662f\u5f00\u53d1\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u5df2\u7ecf\u8fdc\u8fdc\u4e0d\u591f\u4e86\uff0c\u4f60\u8fd8\u9700\u8981\u7aed\u5c3d\u6240\u80fd\u8ba9\u7528\u6237\u4f53\u4f1a\u5230\u5e76\u7406\u89e3\u8fd9\u79cd\u4ef7\u503c\u2014\u2014\u8fd9\u5c31\u662f\u589e\u957f\u56e2\u961f\u6240\u505a\u7684\u4e8b\u60c5\u3002\u5f53\u6211\u52a0\u5165Pinterest\u7684\u589e\u957f\u56e2\u961f\u65f6\uff0c\u6211\u4eec\u6b63\u6323\u624e\u4e8e\u5982\u4f55\u63d0\u9ad8\u7528\u6237\u57fa\u6570\uff0c\u5c24\u5176\u662f\u5728\u5168\u7403\u8303\u56f4\u5185\u3002\u901a\u8fc7\u4f7f\u7528\u589e\u957f\u6846\u67b6\uff0cPinterest\u76ee\u524d\u8fbe\u5230\u4e862\u4ebf\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u6570\uff0c\u5176\u4e2d\u8d85\u8fc7\u4e00\u534a\u7684\u4eba\u5728\u7f8e\u56fd\u4e4b\u5916\u3002\u8fd9\u672c\u4e66\u5c06\u5e2e\u52a9\u4f60\u4e86\u89e3\u5982\u4f55\u5728\u4f60\u7684\u516c\u53f8\u91cc\u642d\u5efa\u4e00\u4e2a\u589e\u957f\u56e2\u961f\uff0c\u8ba9\u4f60\u7684\u4ea7\u54c1\u8d70\u4e0a\u7206\u70b8\u6027\u548c\u53ef\u6301\u7eed\u589e\u957f\u4e4b\u8def\u3002<\/p>\n
\u2014\u2014 Casey Winters<\/p>\n
\u524d Pinterest \u589e\u957f\u56e2\u961f\u8d1f\u8d23\u4eba\uff0c\u73b0 Greylock Partners \u98ce\u6295\u589e\u957f\u987e\u95ee<\/p>\n
\u8d60\u4e66\u798f\u5229\uff1a<\/strong><\/p>\n
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\u6587\uff1a\u66f2\u5349@\u589e\u957f\u5b98\u7814\u7a76\u9662<\/p>\n
\n
\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n
\n
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\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n
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