{"id":9835,"date":"2018-04-20T23:50:17","date_gmt":"2018-04-20T15:50:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9835"},"modified":"2018-04-20T23:50:41","modified_gmt":"2018-04-20T15:50:41","slug":"%e4%b8%80%e5%b9%b4%e5%8d%8a%e8%8e%b7%e5%8f%963500%e4%b8%87%e7%94%a8%e6%88%b7%e3%80%8190%e5%88%86%e9%92%9f%e5%88%9b%e9%80%a02-28%e4%ba%bf%e5%85%83%e8%ae%a2%e5%8d%95%e7%9a%84%e5%b8%82%e5%9c%ba%e8%90%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/9835.html","title":{"rendered":"\u4e00\u5e74\u534a\u83b7\u53d63500\u4e07\u7528\u6237\u300190\u5206\u949f\u521b\u90202.28\u4ebf\u5143\u8ba2\u5355\u7684\u5e02\u573a\u8425\u9500\u5965\u79d8"},"content":{"rendered":"<p>\u8425\u9500\u7684\u6218\u573a\uff0c\u56e0\u4e3a\u7ebf\u4e0a\u83b7\u5ba2\u6210\u672c\u7684\u9ad8\u6da8\uff0c\u518d\u6b21\u8f6c\u79fb\u5230\u4f20\u7edf\u5a92\u4f53\u6574\u5408\u4e0a\u3002\u5b9d\u6d01\u3001\u53ef\u53e3\u53ef\u4e50\u51cf\u5c11\u7ebf\u4e0a\u5e7f\u544a\u6295\u653e\uff0c\u91cd\u65b0\u62e5\u62b1\u7535\u89c6\u5e7f\u544a\uff0c\u4e5f\u662f\u6700\u65b0\u7684\u8d8b\u52bf\u3002<\/p>\n<p>\u5728\u6d41\u91cf\u53d8\u8d35\u4e4b\u540e\uff0c\u4fdd\u6301\u589e\u957f\u6210\u4e3a\u7ecf\u6d4e\u5f62\u52bf\u8d8b\u51b7\u540e\u7684\u4f01\u4e1a\u4e3b\u9898\uff0c\u4e5f\u662f\u5e7f\u5927CMO\u9762\u4e34\u7684\u6700\u5927\u8bfe\u9898\u3002<\/p>\n<p>\u600e\u6837\u4f4e\u6210\u672c\u5b9e\u73b0\u6d41\u91cf\u7684\u8d2d\u4e70\u4e0e\u8f6c\u5316\uff1f\u5982\u4f55\u8d70\u51fa\u6d41\u91cf\u5c11\u3001\u6d41\u91cf\u8d35\u3001\u6d41\u91cf\u8f6c\u5316\u9677\u9631\u591a\u7684\u56f0\u5883\uff1f<\/p>\n<p>\u54c1\u724c\u3001\u88c2\u53d8\u3001\u5fae\u4fe1\u3001<span 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Selling Proposition\uff09\u7406\u8bba\uff0c\u5373\u5411\u6d88\u8d39\u8005\u8bf4\u4e00\u4e2a\u201c\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u201d\u3002<\/p>\n<p>40\u5e74\u540e\uff0c\u8fbe\u5f7c\u601d\u5e7f\u544a\u5c06USP\u53d1\u626c\u5149\u5927\u3002<\/p>\n<p>\u4ece\u7406\u8bba\u6765\u8bb2\uff0c\u5bf9\u7acb\u578b\u5b9a\u4f4d\u4e5f\u662f\u4e00\u79cdUSP\uff08\u4eba\u65e0\u6211\u6709\uff09\u3002\u4f46\u4ece\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u4e00\u822c\u8bf4\u7684USP\u66f4\u96c6\u4e2d\u5f3a\u8c03\u4ea7\u54c1\u5177\u4f53\u7684\u7279\u6b8a\u529f\u6548\u548c\u5229\u76ca\uff0c\u662f\u4e00\u79cd\u7269\u7406\u578b\u5b9a\u4f4d\u3002<\/p>\n<p>\u8fbe\u5f7c\u601d\u8ba4\u4e3a\uff0cUSP\u5fc5\u987b\u662f\u5177\u6709\u7279\u70b9\u7684\u5546\u54c1\u6548\u7528\uff0c\u8981\u7ed9\u4e88\u6d88\u8d39\u8005\u4e00\u4e2a\u660e\u786e\u7684\u5229\u76ca\u627f\u8bfa\uff0c\u5e76\u901a\u8fc7\u5f3a\u6709\u529b\u7684\u8bf4\u670d\u6765\u8bc1\u5b9e\u5b83\u7684\u72ec\u7279\u6027\u3002<\/p>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u6211\u4eec\u7684\u4ea7\u54c1\u5728\u67d0\u4e2a\u529f\u80fd\u4e0a\u975e\u5e38\u4e0d\u9519\u3001\u72ec\u4e00\u65e0\u4e8c\u3002<\/p>\n<p>USP\u5b9a\u4f4d\u7ecf\u4e45\u4e0d\u8870\uff0c\u53ef\u4ee5\u8bf4\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u7edd\u5927\u90e8\u5206\u7684\u54c1\u724c\u5b9a\u4f4d\uff0c\u5c24\u5176\u662f\u79d1\u6280\u521b\u65b0\u4ea7\u54c1\u3001\u5de5\u4e1a\u4ea7\u54c1\uff0c\u90fd\u57fa\u672c\u9075\u5faa\u4e86USP\u5b9a\u4f4d\u6cd5\u5219\u3002<\/p>\n<p>\u751a\u81f3\uff0cUSP\u4e5f\u53cd\u5411\u5f15\u5bfc\u4e86\u5de5\u4e1a\u8bbe\u8ba1\u548c\u521b\u65b0\u601d\u7ef4\uff0c\u7b80\u5355\u3001\u6781\u81f4\u3001\u529f\u80fd\u4e3b\u4e49\u3001\u5355\u70b9\u7a81\u7834\uff0c\u8fd9\u4e9b\u65b0\u6982\u5ff5\u6216\u591a\u6216\u5c11\u90fd\u6709USP\u7684\u5f71\u5b50\u3002<\/p>\n<p>\u4ece\u8868\u73b0\u5f62\u5f0f\u6765\u770b\uff0cUSP\u5b9a\u4f4d\u6700\u5bb9\u6613\u5f62\u6210\u7684\u5c31\u662f\u573a\u666f\u578b\u53e3\u53f7\uff0c\u5373\u5728\u67d0\u79cd\u573a\u666f\uff08\u6216\u95ee\u9898\uff09\u4e0b\uff0c\u4f60\u5e94\u8be5\u7acb\u5373\u9009\u62e9\u6211\u7684\u4ea7\u54c1\uff0c\u201c\u2026\u2026\u5c31\u7528\u2026\u2026\u201d\u662f\u5e38\u7528\u53e5\u5f0f\u3002<\/p>\n<p>\u65af\u8fbe\u8212\u5e7f\u544a\u7ecf\u4e45\u4e0d\u8870\u7684\u5b9a\u4f4d\u201c\u80c3\u75db\u3001\u80c3\u9178\u3001\u80c3\u80c0\uff0c\u5c31\u7528\u65af\u8fbe\u8212\u201d\u5c31\u662fUSP\u5b9a\u4f4d\u7684\u5178\u578b\u6848\u4f8b\u3002<\/p>\n<p>\u660e\u786e\u573a\u666f\uff0c\u660e\u786e\u4ea7\u54c1\u5229\u76ca\u70b9\uff0c\u8ba9\u6d88\u8d39\u8005\u4e00\u542c\u5c31\u660e\u767d\uff0c\u4e00\u5bf9\u5e94\u75c7\u72b6\u5c31\u80fd\u8054\u60f3\u5230\u4ea7\u54c1\u3002\u8fd9\u6837\u7684\u597d\u5b9a\u4f4d\uff0c\u7701\u529b\u53c8\u7701\u5fc3\u3002<\/p>\n<p><strong>\u65b9\u6cd5\u4e09\uff1a\u5347\u7ef4\u5b9a\u4f4d<\/strong><\/p>\n<p>\u4e0e\u7b2c\u4e00\u79cd\u5bf9\u7acb\u578b\u5b9a\u4f4d\u7684\u601d\u7ef4\u65b9\u5411\u6b63\u597d\u76f8\u53cd\uff0c\u7b2c\u4e09\u79cd\u5b9a\u4f4d\u662f\u5347\u7ef4\u5b9a\u4f4d\u3002<\/p>\n<p>\u540c\u6837\u662f\u7ade\u4e89\uff0c\u4e0d\u8ddf\u7ade\u4e89\u5bf9\u624b\u5728\u540c\u4e00\u6982\u5ff5\u4e0b\u8fdb\u884c\u5dee\u5f02\u5316\u7ea0\u7f20\uff0c\u800c\u662f\u76f4\u63a5\u5347\u7ea7\u5230\u4e00\u4e2a\u66f4\u9ad8\u7684\u7ef4\u5ea6\uff0c\u521b\u9020\u65b0\u7684\u84dd\u6d77\u54c1\u7c7b\u5e02\u573a\u3002<\/p>\n<p>\u5728\u8868\u73b0\u5f62\u5f0f\u4e0a\uff0c\u6700\u7ecf\u5e38\u770b\u5230\u7684\u5347\u7ef4\u5b9a\u4f4d\u5c31\u662f\u201c\u00d7\u00d7\u00d7\u884c\u4e1a\u5f00\u521b\u8005\u201d\u201c\u91cd\u65b0\u5b9a\u4e49\u00d7\u00d7\u00d7\u201d\u201c\u00d7\u00d7\u00d7\u9769\u547d\u201d\u7b49\u6bd4\u8f83\u5927\u7684\u5b57\u773c\u3002<\/p>\n<p>\u867d\u7136\u770b\u8d77\u6765\u6709\u70b9\u5927\u800c\u7a7a\uff0c\u4f46\u6d88\u8d39\u8005\u901a\u5e38\u6709\u8d8b\u5f3a\u3001\u597d\u5947\u3001\u9009\u5927\u724c\u3001\u9009\u66f4\u5148\u8fdb\u4ea7\u54c1\u7684\u5fc3\u7406\uff0c\u6240\u4ee5\u4e5f\u4f1a\u4ea7\u751f\u5b9e\u9645\u6548\u679c\u3002<\/p>\n<p>\u5728\u5c0f\u7c73\u3001\u4e50\u89c6\u4e92\u8054\u7f51\u7535\u89c6\u6ca1\u6709\u51fa\u73b0\u4e4b\u524d\uff0c\u4f20\u7edf\u7535\u89c6\u5df2\u7ecf\u5f00\u53d1\u4e86\u8fde\u63a5\u4e92\u8054\u7f51\u3001\u80fd\u591f\u5728\u7ebf\u770b\u89c6\u9891\u7684\u7535\u89c6\u673a\uff0c\u5982\uff1a<\/p>\n<p>\u957f\u8679\u505a\u4e86CHIQ\uff08\u5947\u5ba2\uff09<br \/>\u521b\u7ef4\u7684\u7f51\u7edc\u7535\u89c6\u540d\u6c14\u5927\u4e00\u4e9b\uff0c\u53eb\u521b\u7ef4\u9177\u5f00<br 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%9d%a8%e9%a3%9e\" title=\"\u6768\u98de\" target=\"_blank\">\u6768\u98de<\/a><\/span>@\u7b14\u8bb0\u4fa0<\/p>\n<hr \/>\n<p>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/9810.html\">\u521b\u4e1a\u516c\u53f8\u5982\u4f55\u4ece0\u642d\u5efa\u5e02\u573a\u8425\u9500\u90e8\u95e8<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/9817.html\">\u4ec5\u75281\u62db\u51f6\u731b\u81f3\u6781\u7684\u75c5\u6bd2\u8425\u9500\u7b56\u7565\uff0c\u8fd9\u5bb6\u6fd2\u4e34\u5012\u95ed\u7684\u6bd4\u8428\u5e97\u77ac\u95f4\u8d77\u6b7b\u56de\u751f<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/9812.html\">\u5bf9\u8bdd\u6768\u98de\uff1a\u300cluckin coffee\u300d\u7684\u65b0\u96f6\u552e\u7206\u6b3e\u589e\u957f\u65b9\u6cd5\u8bba<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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