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id="ql96ozk" class="dot">?</span> <span>閱讀 62140</span></div></div><div id="fsfajek" class="entry-content"><p>在流量成本越來越高的當下，品牌極其需要一個能夠公私域聯(lián)動的利器。既能夠實現(xiàn)公域引流，幫助品牌做銷售增長；也能夠高效沉淀私域用戶，進而實現(xiàn)可持續(xù)的長久經營。</p><p>最終，越來越多品牌發(fā)現(xiàn)，這把利器就是——視頻號。</p><p>背靠微信生態(tài)，視頻號又能夠賦予商家怎樣的發(fā)展?jié)摿δ兀?/p></p><h1><strong>01視頻號可以解決商家的流量困境</strong></h1><p>在微信生態(tài)內，公眾號、小程序、企業(yè)微信，每一個都具備沉淀私域流量的能力，是諸多品牌做私域運營的首選。</p><p>而視頻號，含著全網最大私域流量池這把“金鑰匙”出生的寵兒，一推出就受到了萬眾期待，在2022年更是開始加速揚帆起航。</p><p>為什么？</p><p>一方面，視頻號能夠盤活整個微信生態(tài)的私域流量，對于有用戶積累的品牌而言，通過視頻號進行公域流量補充，成本會很低；另一方面，在私域之外，視頻號也在釋放更多公域流量紅利給商家。</p><p>比如今年年初，視頻號面向商家推出了流量激勵政策，商家引導視頻號外自有粉絲進入直播間，在本場直播結束后，平臺將會根據商家引入的粉絲數(shù)量，按一定比例充值流量券給商家作為激勵。</p><p>借助視頻號目前的政策紅利，品牌可以通過開直播等方式撬動公域流量獎勵，就像滾雪球一樣，流量越滾越大，解決品牌進一步發(fā)展的核心障礙是——高企的流量成本。</p><h1><strong>02視頻號非常適合知識付費玩家</strong></h1><p>很多商家反應，視頻號的粉絲相對高質量和高粘度，非常適合長期經營，可以從用戶流通和用戶高價值培育的方向進行深耕。而這種特點，也正適合知識付費玩家入場。</p><p>知識、內容、技能等教育類產品，不是一個“一刀切”的買賣關系，需要有一個長期的教學交付過程，因此，在用戶決策上會花費較長時間，同時又格外依賴口碑。</p><p>數(shù)據表明，在用戶作出購買決策的過程中，有67%的人是通過微信公眾號、視頻號、小程序、朋友圈等渠道了解信息。而在左右決策的要素中，被口碑（熟人、網上用戶反饋）打動的人占比最多。</p><p>舉個例子：</p><p>知識付費商家可以通過視頻號直播間，讓用戶對課程產品有一個初步了解，并且產生興趣，然后將他們沉淀到私域的企業(yè)微信群中。</p><p>在企微群內，商家可以與用戶持續(xù)交流，比如解答用戶疑惑、深入介紹產品、發(fā)布優(yōu)惠活動、發(fā)布老用戶使用反饋信息等，最終促成用戶成交。</p><p>簡單來說，視頻號能夠幫助商家觸達用戶，構建起信任，并最終實現(xiàn)流量閉環(huán)。</p><p>那么，在這個思路之下，知識付費商家能不能再直接一點，更輕松簡單地將“視頻號”和“課程轉化”連接起來呢？</p><p>先行者已經找到了答案。</p><h1><strong>03借助創(chuàng)客匠人實現(xiàn)視頻號帶課</strong></h1><p>知識付費商家可以借助創(chuàng)客匠人，搭建視頻號矩陣引流，實現(xiàn)“賣課”+“服務”兩不誤，用戶直接在視頻號購買課程學習。</p><p>1、在視頻號掛上小程序：用戶在視頻號直接進入小程序知識店鋪，去購買課程和學習。</p><p>2、完美結合視頻號+小程序+在線客服+企業(yè)微信+公眾號：打通視頻號公域+朋友圈私域，形成流量閉環(huán)。</p><p>3、商城商品直接掛載在櫥窗：用戶點擊即可直接購買課程、平臺VIP等知識商品，還可以在視頻號直播間直接售賣。</p><p>通過視頻號+公眾號，知識付費商家可以構建起更豐富的內容生態(tài)。</p><p>一方面，通過將私域用戶引入視頻號直播間，撬動平臺流量杠桿，獲得更多用戶，提高轉化；另一方面，將平臺提供的公域流量用戶導入私域，沉淀到自己的企業(yè)微信、公眾號知識店鋪等私域池，獲得更多穩(wěn)定的用戶資產。</p><p>通過視頻號公私域聯(lián)動，商家可以快速擴大用戶規(guī)模，打造增長飛輪，獲得長尾價值。</p><p>2022年，布局視頻號，站在風口，等風來！</p><p 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